Brand protection software allows companies to manage their online information related to products and services. It helps to safeguard the brand from any form of abuse, such as scams, violations, counterfeits, and infringements. This software is beneficial for companies that sell products through digital channels, where controlling large amounts of product and brand information is challenging.
Brand protection software monitors multiple digital channels, from search engines like Google, the company’s retail websites, and online retailers like Amazon and eBay to social media accounts. This software helps identify potential violations at different stages and ensures these threats are taken down before they can reach customers. It also safeguards brand reputation by enforcing brand policies and reviewing them regularly to stay current as per changing standards.
A standalone product, brand protection software can integrate with retail pricing software or e-commerce platforms. Integration with a product information management (PIM) system is also important to provide product and pricing details.
To qualify for inclusion in the Brand Protection category, a product must:
Collect product data and content from digital channels to identify brand mentions, trademarks, logo use, etc.
Track and alert threats to the brand, including trademark infringement, offensive content, logo misuse, etc.
Provide corrective actions to address violations and enforce brand policies to all stakeholders
Monitor pricing information and identify violations such as minimum advertised price (MAP)
Provide a visual web dashboard to report data and insights for brand monitoring
