Mouseflow Reviews & Product Details

Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience?

Product Website

Seller

Mouseflow

Languages Supported

Danish, German, English, French, Norwegian, Spanish, Swedish

Product Description

With more than 190,000 happy clients, Mouseflow is the behavior analytics platform of choice for digital marketers, Product & UX professionals on startups and enterprises across the world. Mouseflow lets you record all your website visits, not a fraction of them. It also allows you to instantly-build 6 types of heatmaps on all your pages, analyze funnels, forms, launch feedback campaigns and much more.

Overview by

Eddie Casado (Senior Growth Marketing Manager)

Discussions

Mouseflow Community

Pricing

Pricing provided by Mouseflow.

Free Forever

Free

500 Sessions Per Month

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Mouseflow Integrations

(7)

Verified by Mouseflow

Mouseflow Media

Follow your visitors' journeys on your website. Identify unexpected drop-offs, increased conversions, and improve their user experience.

Watch how your visitors interact with your site to find out where they struggle.

Live Heatmaps work as an overlay on your Live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of your site as it looks and works when you visit it live. This includes all the dynamic elements: SPA's (Single Page Applications) Drop Down M...

Optimize your website to understand what drives clicks on your website. All heatmaps are built automatically as soon as you start recording your site.

Optimize your check out funnels and drive more conversions

Get more leads, customers, or registrations by analyzing your forms. Visualize what form field is generating the most abandonment

Customer Journey Mapping with Mouseflow. Know every step your customers take without breaking your head or your pocket

Website User Friction. Spot Dead Clicks and Click Rage with Mouseflow. Every click has a story, but some meet a tragic end.

More heatmaps than any other tool in the market.

Look beyond hotspots. Uncover hidden behavior behind every click heatmap.

Mouseflow Session Replay lets you visualize every user journey in detail. Track movements, time spent, actions, and even frustration signals—all in one place. With the 'Waterfall' view, you can dive deeper into their journey for more detail

Official Downloads

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Interactive Demo

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Mouseflow Reviews (689)

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/6/2025

"Unmatched User Insights and Effortless Integration"

5/5

What do you like best about Mouseflow?

Mouseflow provides incredible insight into user behavior through session recordings, heatmaps, and conversion funnels. It’s easy to implement and integrates smoothly with our clients' stack. I especially like how intuitive the dashboard is, it helps identify usability issues quickly and track how users actually interact with our clients' websites. The form analytics and feedback tools are also great for optimizing conversion rates. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

While powerful, the tool can sometimes feel a bit overwhelming when analyzing large volumes of data. The session recordings take time to load occasionally, and filtering options could be more advanced. Pricing can also scale up quickly if you have high traffic volumes. Overall, these are minor drawbacks compared to the value it provides. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

Mouseflow helps us understand how users interact with our clients' websites by revealing friction points and usability issues through session replays and heatmaps. It allows us to identify where visitors drop off in the conversion funnel and optimize those areas to improve engagement and sales. For e-commerce, it’s been especially valuable in analyzing checkout behavior and improving product page performance. Overall, it provides actionable insights that help us make data-driven decisions, enhance user experience, and boost conversion rates. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We appreciate your feedback about the potential challenges with analyzing large volumes of data and the occasional loading time for session recordings. We're continuously working to improve our filtering options and enhance the overall user experience. Thank you for bringing these points to our attention.

Luciano Antonio B.

11/6/2025

"Easy to Use Tool for Enhancing Customer Journey"

5/5

What do you like best about Mouseflow?

I love how Mouseflow provides a clear and extremely easy-to-use interface, which simplifies my ability to evaluate our customer's journey on our ecommerce platform. I appreciate that the reports are always accessible, making it convenient for me to gather insights whenever needed. The heatmap functionality stands out for its readability, which greatly aids in understanding user behavior. The intuitive and easy setup process further enhances my experience, allowing me to quickly get up to speed without any complications. Overall, the ease of use and functionality of Mouseflow supports my efforts in enhancing the UI/UX of our website, ultimately helping to increase the conversion rate of my customers. As a result, I feel comfortable giving it a high recommendation score. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

So far, all good Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're thrilled to hear that you find Mouseflow's interface clear and easy to use, and that the heatmap functionality has been beneficial in understanding user behavior. We're glad to support your efforts in enhancing your website's UI/UX and increasing conversion rates. Thank you for the high recommendation score!

Pankaj J.

Product Manager

Mid-Market (51-1000 emp.)

11/11/2025

"Effortless Insights with User-Friendly Mouseflow"

5/5

What do you like best about Mouseflow?

I really appreciate the ease of use that Mouseflow offers. It allows me to log in, accomplish my tasks efficiently, and exit without wasting any time adapting to the tool. The comprehensive range of features available within Mouseflow is another aspect I love, as it provides me with all the necessary functionalities to gain real user insights with session replays and heatmaps. Setting up Mouseflow was straightforward and uncomplicated, making it accessible for everyone on my team. The simplicity in using the tool combined with its extensive features makes it particularly valuable to me. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Their heatmaps data accuracy can be improved. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're glad to hear that you find Mouseflow easy to use and that it provides comprehensive features for gaining real user insights. We appreciate your feedback about the heatmap data accuracy and will work on improving it.

Sunnysher H.

Digital Marketing Expert

Medical Practice

Small-Business (50 or fewer emp.)

9/25/2025

"Mouseflow; Capture Accurate Customer Journey Insights"

4.5/5

What do you like best about Mouseflow?

Mouseflow gives us detailed snd informative session recording, that assist us see the interactions that users get with our website

The deployment of heatmaps helps us identify the trends and patterns of users

Tye platform is lightweight, with a simplistic set up plan

Mouseflow has concrete funnels that assist in tracking every single conversation Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Mouseflow is incomplete in matters integration, where it fails to support deep analysis

Sharing and exporting insights needs extra flexibility Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

We use Mouseflow to assist us detect where users find challenges with apps or websites

This tool has revealed different conversion bottlenecks, which uses form ad funnel analytics

We get visual data from our website through the help of sessions recording and heatmaps

Mouseflow helps us in data driven optimization, which creates a successful conversion and engagement rates Review collected by and hosted on G2.com.

Response from Klarissa Djajalie of Mouseflow

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Thank you for your feedback! Mouseflow comes with a wide range of integrations with popular platforms. It sounds like some of these options might have been easy to miss, and our support team would be happy to guide you through them. If you'd like to learn more about the integrations we offer, you can always reach us at support@mouseflow.com :)

Jacqueline V.

Owner

Small-Business (50 or fewer emp.)

11/4/2025

"The Best Tool for Understanding Audience Reactions"

5/5

What do you like best about Mouseflow?

It is the best way to understand how my audience is reacting to my landing pages. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

I sometimes have to search for my active page. There may be a way to put the older pages in a folder but I haven't discovered it yet. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for your feedback. We'll take note of your suggestion about organizing older pages and consider it for future updates.

Theis H.

E-commerce Lead

Mid-Market (51-1000 emp.)

10/31/2025

"Great for User Insights, But Needs UX and Bug Fixes"

4/5

What do you like best about Mouseflow?

Easy qualitative user insights and recordings Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Some corners of the platform feels untouched, small errors, missing sorting. interative heatmaps that doesn't load. mostly bug and ux fixes that should have been cought by QA Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for your valuable input. We continuously prioritize addressing the UX and bug issues to deliver a more reliable and user-friendly platform. More info on the changes are too be found here: https://help.mouseflow.com/en/articles/10073631-release-notes

Amit .

Marketing Manager

Mid-Market (51-1000 emp.)

7/31/2025

"Functionality"

4/5

What do you like best about Mouseflow?

Its very easy to use and easy to integrate with the wen\bsite. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Its very difficult to Check the funnel in the lead generation form on our website. We have cross checked the end user % in our backend and in mouseflow website integration and its never the same and huge difference with the actial numbers. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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Thank you for sharing your experience with Mouseflow. We're pleased to hear that our session recordings and heatmap have helped you improve your website's UI, UX, and reduce bounce rate. We apologize for the challenges you've faced with checking the funnel in the lead generation form, and we're working to enhance this aspect of our platform for a better user experience.

Ramesh S.

IT Security Specialist - IAM

Information Technology and Services

Enterprise (> 1000 emp.)

8/1/2025

"Mouseflow helped us identify what users really do-not just what we think"

5/5

What do you like best about Mouseflow?

Mouseflow shows me what users actually do, not just what we assume. The Session replays and heatmaps make it easy to spot real issues and improve the site. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Sometimes it's hard to filter through all the session recordings. I can take time to find the ones that really matter unless i set up proper filters. Review collected by and hosted on G2.com.

Response from Dorothea Gam of Mouseflow

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We're glad to hear that Mouseflow is helping you identify real user behavior and improve your site. We understand that filtering through session recordings can be time-consuming, and we are currently working on a new feature to support this. Thank you for sharing your feedback!

Carlos P.

Lead Ux Researcher

Mid-Market (51-1000 emp.)

11/10/2022

"Mouseflow are so expensive"

2.5/5

What do you like best about Mouseflow?

Mouseflow is good, but free competitors making these solution so expensive Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

Their pricing model, is so expensive in 2025 Review collected by and hosted on G2.com.

Response from Eddie Casado of Mouseflow

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Hola Carlos,

Thank you very much for sharing your honest opinion about Mouseflow.

We are committed to making behavior analytics accessible to everyone, regardless of their size or industry. Not capping our product features honors that commitment :).

We are making gradual improvements to our UI, so make sure you stick around for our latest updates.

Verified User in Retail

Enterprise (> 1000 emp.)

11/7/2023

"Good Tool to view user experience on your website"

4/5

What do you like best about Mouseflow?

The new Journeys features is useful. It allows you to view how customers move around your website. It helps to see where the is drop off in the funnel or unexpected behavior that you can dig into a little deeper to see why. Review collected by and hosted on G2.com.

What do you dislike about Mouseflow?

It would be nice if there were AI recommendations so you could see issues or trends that could potentially need to be fixed. Review collected by and hosted on G2.com.

What problems is Mouseflow solving and how is that benefiting you?

It helps us understand how our users are navigating our website. Where they are clicking on pages as well as how far the scroll (if at all). Having this information helps us develop our pages and features to be more user friendly or to address a potential issue of friction when navigating our website. Review collected by and hosted on G2.com.

Response from Lindsay Taylor of Mouseflow

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Hi There 👋

Thank you for sharing your experience with the G2 community!

It's awesome to hear that Mouseflow has been a huge help in analyzing user behavior on your website. Knowing where your customers navigate to, and spotting those tricky friction points, is certainly a game changer. 💪

Having a "recommendations" section to help distill & aggregate takeaways from your recording data is a GREAT idea. We'd be happy to pass this along to our Product team as we continue making improvements to the platform.

If there's anything else you notice or need, we're all ears. You can always reach our team at support@mouseflow.com.

Thanks again! ✨