# What are the top platforms for combining email tracking with analytics?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community! I want to poll the community to find the best providers that combine <a class="a a--md" elv="true" href="https://www.g2.com/categories/email-tracking">email tracking</a> with robust analytics. Have you used any of these top-rated apps in G2’s Email Tracking category? </p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesforce-salesforce-sales-cloud/reviews"><strong>Salesforce Sales Cloud</strong></a><strong> – Best for CRM-embedded enterprise tracking &amp; analytics:</strong> Backed by Salesforce’s reporting and dashboards, teams can tie opens, clicks, and replies directly to opportunities and revenue views—useful for leaders who want email engagement rolled into core CRM analytics. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/hubspot-sales-hub/reviews"><strong>HubSpot Sales Hub</strong></a><strong> – Best for integrated tracking + out-of-the-box reports:</strong> HubSpot logs/alerts on opens and clicks while feeding timelines and dashboards, so marketers and sellers can analyze engagement without leaving the CRM. Chrome/Outlook add-ins keep tracking consistent across users. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apollo-io/reviews"><strong>Apollo.io</strong></a><strong> – Best for prospecting + sequence analytics in one workspace:</strong> Apollo tracks opens/clicks/replies and layers them with list + sequence performance, helping teams iterate on messaging and target segments quickly. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/instantly/reviews"><strong>Instantly</strong></a><strong> – Best for cold email at scale with actionable engagement metrics:</strong> Built for multi-inbox outbound, Instantly surfaces deliverability, open/click data, and campaign analytics that leaders can roll up across senders—handy for growth and SDR teams. </li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/salesloft/reviews"><strong>Salesloft</strong></a><strong> – Best for engagement cadences with granular tracking:</strong> Salesloft’s sales engagement suite tracks opens, link and attachment activity, and replies, pairing them with analytics on sequence performance and rep activity for coachable insights. </li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Have you used any of the platforms above—or would you nominate others from G2’s list? I’m especially curious about:</p><ul>
<li>Which tool gave you the most reliable <strong>analytics roll-ups</strong> across teams?</li>
<li>How fast was time-to-value (SSO, inbox/CRM connections)?</li>
<li>Any surprises handling privacy-protected opens (e.g., MPP) or attribution back to the pipeline?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist
- Net upvotes: 2


## Comments
### Comment 1

The biggest surprise for us was that the most useful analytics are the ones that answered simple operational questions quickly. These include:
which campaigns are actually getting replies
which segments respond best
which reps or inboxes are underperforming
and whether engagement is translating into pipeline
The tool that makes these questions easy to answer usually wins.

##### Comment Metadata
- Posted at: 2 months ago



### Comment 2

&lt;p&gt;On the &#39;privacy-protected opens&#39; question, we’ve basically stopped treating opens as a decision metric on their own. They’re still directionally useful, but clicks, replies, meetings booked, and opportunity influence have become much more important. The platforms that helped us most were the ones that made it easy to shift reporting toward those stronger signals.&lt;/p&gt;

##### Comment Metadata
- Posted at: 3 months ago
- Author title: Marketer and Business Owner



### Comment 3

If your team is more sales-led outbound, I’d look harder at Apollo, Instantly, or Salesloft. If it’s more CRM-centered reporting and attribution, HubSpot or Salesforce usually make more sense. They overlap on paper, but the day-to-day use case feels pretty different.

##### Comment Metadata
- Posted at: 3 months ago



### Comment 4

If there&#39;s one thing we learned pretty quickly, that&#39;d be - the best platform depends on whether you need marketing-style analytics, sales execution analytics, or pipeline attribution. A lot of these tools can track opens/clicks/replies, but the real difference is in what they help you do with that data afterward.

##### Comment Metadata
- Posted at: 3 months ago
- Author title: Marketing Executive



### Comment 5

&lt;p&gt;I also found this list of tools for creating smarter campaigns: https://learn.g2.com/best-email-tracking-software&lt;/p&gt;

##### Comment Metadata
- Posted at: 10 months ago
- Author title: Content Marketing Specialist





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