--- title: Listrak Reviews meta_title: 'Listrak Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 306 reviews by the users' company size, role or industry to find out how Listrak works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 306 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Listrak Reviews **Vendor:** Listrak **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 306 ## About Listrak Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. ## Listrak Pros & Cons **What users like:** - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. (32 reviews) - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. (23 reviews) - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. (23 reviews) - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. (17 reviews) - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. (16 reviews) - Users highlight the **exceptional customer engagement** of Listrak, making it easy to connect with and retain customers. (13 reviews) - Easy Setup (13 reviews) - Analytics (12 reviews) - Users value the **easy integration** of Listrak with their MarTech stack, streamlining email and SMS campaigns effortlessly. (12 reviews) - Integrations (12 reviews) **What users dislike:** - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. (17 reviews) - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. (11 reviews) - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. (8 reviews) - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. (8 reviews) - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. (8 reviews) - Users find Listrak's **complexity** overwhelming, often relying on support to navigate its confusing interface and features. (7 reviews) - Missing Features (7 reviews) - Users find **navigation difficult** due to a complicated interface and lack of intuitive functionalities. (7 reviews) - Users find the **UX improvement lacking** , with slow adoption of new technologies and a clunky email building process. (7 reviews) - Complex Features (6 reviews) ## Listrak Reviews ### 1. Take B2C Marketing to the Next Level **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** Working with Listrak is like hiring a larger marketing team right in your office. Not only is the team extremely capable and knowledgeable, but they are also an absolute pleasure to work with. They bring more and more to the table and never stop at stellar performance. **What do you dislike about Listrak?** We're over a year into our relationship and have not found one thing that is difficult by way of their platform, reporting or team. At this point in our business relationship, I'd be shocked to find something we dislike. **Recommendations to others considering Listrak:** We've tried multiple companies and have yet to find anyone, for an area of our business that was a smoother, more effective rollout and execution of all of our sales goals than Listrak. **What problems is Listrak solving and how is that benefiting you?** Email deliverability and limited email revenue were big issues for us. Not only that, but we've also reached new heights in terms of list growth and engagement, all bolstering sales. We're excited to embark on new SMS journeys with them this year, recognizing they always know a little something we don't and are experts at finding more revenue right when you need it! ### 2. Top of the line platform **Rating:** 5.0/5.0 stars **Reviewed by:** Karen Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Listrak?** Interface is very easy to use, email and SMS are integrated, account team is top notch and they are always looking to improve on their product. **What do you dislike about Listrak?** Honestly the only downside is that more companies don't use them. I see so many job postings with Salesfore Cloud and I'm like why??? Everything is so easy with Listrak. **What problems is Listrak solving and how is that benefiting you?** Listrak allows for all our email/sms data to be in 1 reporting platform - which is very beneficial. They also helped me generate an extra $400k LY by implementing a reorder email - on a free item. So guess where that extra $400k came from - product recommendations! ### 3. Easy to understand with plenty of help along the way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2023 **What do you like best about Listrak?** Listrak's interface makes it so easy to pull off complex messaging strategies even if you have very little background in e-mail marketing. The customer service team is also incredibly helpful and hands on where you need them to be, so pretty much anything is possible! **What do you dislike about Listrak?** It's SMS platform still needs work. It would be amazing if some day we could have a wholistic view of the customer journey across both MMS and SMS. **What problems is Listrak solving and how is that benefiting you?** It allows us to create pretty much any automated message flow we can think of which saves us a lot of man power on the backend. In a lot of ways we can set our messages and forget them (but still monitor performance of course). ### 4. Listrak is worth every penny! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Listrak?** Listrak has state-of-the-art options that we had a hard time finding elsewhere. On top of that, our account rep is top notch. I’ve been asked twice to speak to potential customers t provide my experience (no referral fee for this). Our company was even mentioned by the CEO at a meeting because of how well our programs are performing. **What do you dislike about Listrak?** Integration fees would be at the top of the dislike list and honestly the only thing that comes to mind. **Recommendations to others considering Listrak:** Don't believe other companies who are telling you clients are leaving Listrak. The service, reliability and forward-thinking we receive from Listrak is by far the best in the industry. **What problems is Listrak solving and how is that benefiting you?** We currently handle our SMS, GXP Program, Shopping Cart Abandonment, General Emails, Welcome Series, and Pop Ups with Listrak as well as the Recommender. All have been great in acquiring and keeping customers. ### 5. Very Happy with Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Listrak?** It's straightforward to set up & schedule sends. Account managers are always looking for ways to drive more demand. Support is very responsive and helpful. Overall, the experience has been immeasurably better than our previous email platform. **What do you dislike about Listrak?** Thinking "right" about segmentation language takes a minute. (It clicks. Then it's gone. Then you have to think it through again.) Maybe a more "plain English" model? **What problems is Listrak solving and how is that benefiting you?** Whether with new trigger programs or one-off re-engagement campaigns, Lisrak finds ways for us to leverage our existing list(s) and current subscribers. With the GXP product, we're growing our email and SMS lists. ### 6. Intuitive Email & SMS Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Listrak?** Listrak's email & SMS marketing interface is intuitive and easy-to-learn while being robust and feature-packed. Building and scheduling Email & SMS is easy to do and uncomplicated. **What do you dislike about Listrak?** Listrak's messaging automation solutions are complex and can take some time to get used to, however they continually find ways to improve upon these features or roll out new products to address pain points. **What problems is Listrak solving and how is that benefiting you?** Listrak helps us get in front of our customers via email and SMS, quickly and efficiently, allowing us to focus more time on creating great messages and promotional campaigns. ### 7. Listrak Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Listrak?** The personal support and attention to your success is top notch! **What do you dislike about Listrak?** There are minor system glitches that can make the experience somewhat cumbersome, but always easily fixable. **What problems is Listrak solving and how is that benefiting you?** Ecom revenue has been healthy since using Listrak. ### 8. Great Service! Looking Forward to Improvements. **Rating:** 4.0/5.0 stars **Reviewed by:** Jasmine M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Listrak?** Very easy to learn and navigate. When managing email marketing for a large company, the last thing you want is to waste time figuring out an overly complicated system. **What do you dislike about Listrak?** While the reporting is great on a surface level, I look forward to the Listrak team improving the platform in this area. More variety and better formatting for exporting the information. **What problems is Listrak solving and how is that benefiting you?** Listrak allows our team to automate a lot of our marketing efforts and create dynamic content for a more targeted customer experience. ### 9. Excellent Product with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Clayton Z. | Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2023 **What do you like best about Listrak?** The platform allows for flexibility. The support staff is excellent in helping with campaign execution and sharing expertise and recommendations concerning best practices. **What do you dislike about Listrak?** I do not see any glaring weaknesses with Listrak or within our partnership. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to communicate with differentiated customer groups. Our campaigns and conversations with each group are unique and tooled to reach the specified audience. Listrak allows for flexible messaging, offers, and engagement with customers based on a multitude of criteria that help us best leverage our marketing efforts. ### 10. Super Helpful Managers and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Listrak?** We have a fantastic Account Manager who is incredibly thorough in our monthly meetings and offers helpful strategy tips, both for immediate results and longer-ranging goals/projects. Any time we've had to contact support, they've been incredibly helpful and responsive. **What do you dislike about Listrak?** Not really a downside exactly, but how successful strategy depends a lot on the account manager. Our current account manager is fantastic! **What problems is Listrak solving and how is that benefiting you?** We've grown our email program significantly and have recently started on the path to SMS. I'm not sure we would've gotten there without Listrak. We're finding new ways to segment our audience and target our customers in a meaningful way that results in sales. ### 11. We have had an excellent experience migrating to the Listrak platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen E. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Listrak?** I feel Listrak's customer service and account management far exceed most ESP's. They are very responsive and work to accommodate your business as needed. **What do you dislike about Listrak?** Currently, I do not have a downside to list at this time. **What problems is Listrak solving and how is that benefiting you?** Listrak will host not only our email marketing, but also our sms marketing, and mobile app push notifications. Separate sources previously managed this. ### 12. Great Account Team - downside is the cost and that some other platforms work better with Shopify **Rating:** 4.0/5.0 stars **Reviewed by:** Leila A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Listrak?** Account team - really hands-on support that listens to our needs and works towards a solution and our business needs in partnership with us. **What do you dislike about Listrak?** It is definitely pricier than some competitors. The only team we have not had a great experience with is the technical integration team. **What problems is Listrak solving and how is that benefiting you?** it is our CRM platform, all of our communication to our customers comes from Listrak - SMS and Email ### 13. Listrak has been a fantastic partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Angela M. | Director ECommerce, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Listrak?** I have found the recipes for the recommendations to be a huge help and very easy to use and explain to our internal organization business team. The admin side of Listrak is easy to maneuver and has been pretty straight-forward to get things set up as we re-platformed our website. Overall, Listrak has been a fantastic partner. **What do you dislike about Listrak?** We faced some performance issues with using the Listrak product recommendations on certain browsers for our website. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping to solve for personalization on both our website and in our emails via recipes and their personalized product recommendation carousels. ### 14. Listrak SMS + GXP = Amazing Success **Rating:** 5.0/5.0 stars **Reviewed by:** Nick D. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** Listrak is the leading application in the industry. Not only is the program easy to use, but also offers the best support you could ask for. GXP brought our automation to a new level and the support we receive helps ensure everything flows correctly. Working with Listrak for our SMS and GXP needs are 100% worth it. **What do you dislike about Listrak?** I couldn't think of a single thing I don't like about Listrak. The program works flawlessly and the support is AMAZING. **What problems is Listrak solving and how is that benefiting you?** Listrak solved our issue of housing everything under one roof (email/sms marketing). Listrak also assisted with bring GXP to our company to garner more sales in ways we didn't think of. ### 15. Marketing Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Amy D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Listrak?** Listrak allows me to draft and schedule our email and SMS marketing. **What do you dislike about Listrak?** I wish I could access Listrak on my tablet or cellular device. **What problems is Listrak solving and how is that benefiting you?** Drafting email templates to be used for email marketing and scheduling messages, as well as SMS marketing. ### 16. Using Listrak makes our email marketing robust and intuitive. **Rating:** 4.0/5.0 stars **Reviewed by:** Scott M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Listrak?** The newsletter composer is a great tool that gives just enough latitude in its layout and design options while ensuring that (for the most part) emails will display as intended across nearly all email clients. **What do you dislike about Listrak?** The UI of the site can be buggy, sometimes resulting in the loss of work. The product recommendation builder is particularly rough around the edges and prevents me from wanting to use it. **What problems is Listrak solving and how is that benefiting you?** Listrak assists in our collection and management of customer contact information and is our primary means for communicating with our retail customers and business parters. ### 17. Listrak is a vital part of our marketing team **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa S. | Internet Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** They know their product inside and out. They respond quickly to questions; if a problem arises, they correct it quickly with an explanation. They have taken the time to learn about our business and our goals. **What do you dislike about Listrak?** No dislikes at this time. Looking forward to additional features being added. **What problems is Listrak solving and how is that benefiting you?** We rely on the recommendation tool for our website, which eases the technology burden for us. ### 18. Amazing ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie D. | Web Operations Associate, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Listrak?** What I like best about Listrak is how hands-on and easily reachable all the account reps and support staff are. If you ever have a question or issue, you get a quick response and get any issues resolved very quickly. **What do you dislike about Listrak?** There is nothing that jumps out at me about anything negative about Listrak. After thinking about it for awhile, the one negative is that the user interface changed without notice (or maybe I just missed the notification) and it threw me for a loop! But that's not a negative on that company by any means... that's the biggest "flaw" I could think of which shows how awesome they are. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping us solve ways to acquire more customers and increase revenue. They recently helped us start our SMS program, and within the short time that's been up and running, we've seen great growth. They always come to our meetings with ideas on how to help us improve. ### 19. User-friendly platform with excellent segmentation options and ways to analyze data **Rating:** 4.5/5.0 stars **Reviewed by:** Diane C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** It's so easy to analyze campaign performance within the platform. Listrak's support team is also extremely quick to respond! **What do you dislike about Listrak?** Limited audience filters in SMS, unfortunately. **What problems is Listrak solving and how is that benefiting you?** I've requested being able to segment on the SKU level on SMS (essentially, being able to target customers based on past purchase behavior) and they're receptive to that feedback. ### 20. Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Troy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2023 **What do you like best about Listrak?** The responsiveness to our needs by our Account Manager Cathleen Damos. She's excellent. **What do you dislike about Listrak?** The website carousels never seem to load correctly and cause load time issues. **What problems is Listrak solving and how is that benefiting you?** The triggered and recurring automated capabilities are driving significant new-found revenue for us. ### 21. Best in Class Capabilities and Amazing Account Team **Rating:** 5.0/5.0 stars **Reviewed by:** Michael M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Listrak?** Capabilities and feature set will enable our CRM strategy to flourish. The account and technical support team including Megan, Erik, and Jordan are all a pleasure to work with and have invested significant time to ensure we are set up for success. **What do you dislike about Listrak?** No qualms at this point. Seems to be a best-in-class CRM platform that meets our needs. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to deliver 1:1 communications to our consumers. We love that we can deliver messages at scale as well as automate via journeys and triggered emails. ### 22. Best-in-Class Team **Rating:** 5.0/5.0 stars **Reviewed by:** Jean C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** The account team is awesome, and very knowledgeable about the solution, daily to daily operations, and email strategies. **What do you dislike about Listrak?** Wish Listrak has a CRM database that is built around Shopify. **What problems is Listrak solving and how is that benefiting you?** Automated all triggered emails and simplify the daily marketing emails. ### 23. Overall Happy with Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2023 **What do you like best about Listrak?** Listrak is easy to use, the composer piece makes it user-friendly for a non-coder. We have a great experience with all of the Listrak Project Managers. **What do you dislike about Listrak?** Reporting can be improved. When utilizing multiple lists we're unable to duplicate templates and saved messages. **What problems is Listrak solving and how is that benefiting you?** Listrak is all in one solution , used for email marketing, sms marketing, and onsite recommendations. ### 24. A robust platform with room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Listrak?** Intuitive user interface All essential requirements are met **What do you dislike about Listrak?** Limitations when localizing Limitations in user data available Limitations in previewing on multiple devices **What problems is Listrak solving and how is that benefiting you?** We are able to target contacts with both automated and campaign sends; whilst providing targeted content through segmentation and audiences. This allows us to ensure content is relevant and effective. ### 25. Exceptional **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Listrak?** Listrak has been nothing short of amazing. The team and services provided have been beyond exceptional. From email marketing, SMS, and the GXP program I use, everything is first-class. 🏆 **What do you dislike about Listrak?** No real downside here. The platform itself could be more mobile friendly. **What problems is Listrak solving and how is that benefiting you?** Listrak helped with the implementation of e-mail & SMS marketing automation which is a HUGE benefit, especially with a smaller team. ### 26. Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Fatima H. | Human Resources Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2021 **What do you like best about Listrak?** Listrak is just an amazing application for companies, the best marketing application for clients. **What do you dislike about Listrak?** There is nothing less than the best in it, the best e-commerce online source for sales marketing. **Recommendations to others considering Listrak:** If you are looking for growth in your business, my recommendation is to use Listrak. **What problems is Listrak solving and how is that benefiting you?** Good platform for text marketing and email marketing, easy to use across various channels. ### 27. Ecommerce and Digital Marketing Strategist **Rating:** 3.5/5.0 stars **Reviewed by:** Steve C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** Support is helpful and lots of help articles. **What do you dislike about Listrak?** Wish there was a bit more customization. **What problems is Listrak solving and how is that benefiting you?** Automation. Tell customers about our brand. Turning regular customers into loyal customers. ### 28. A great partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Listrak?** The Listrak team (Meg K) understands our business, creates strategic plans to deliver goals and consistently looks for ways to improve and grow. Top Notch service! **What do you dislike about Listrak?** GXP was slower than expected in making creative changes and testing, but we've seen an improvement recently **What problems is Listrak solving and how is that benefiting you?** Improving customer retention through SMS and email. Maximizing email revenue and effectiveness. ### 29. Great Service and Great Team at Listrak **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Listrak?** The segmentation tools for their email marketing **What do you dislike about Listrak?** Not a ton of segmentation tools for SMS at the moment **What problems is Listrak solving and how is that benefiting you?** Ability to target specific audiences based on browsing behavior ### 30. Best Account Team I've Ever Worked With **Rating:** 4.5/5.0 stars **Reviewed by:** Randi E. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** Account team is amazing and truly feels like an extension of our team - great reporting and strategic ideas **What do you dislike about Listrak?** SMS capabilities could be better. Room for improvement there. **What problems is Listrak solving and how is that benefiting you?** Setting up loyalty trigger emails, helping to strategize our sending cadence, helping to grow customer acquisition with on site strategies. This is growing our lists and driving revenue. ### 31. It has been a good partnership over the past three years or so. **Rating:** 3.5/5.0 stars **Reviewed by:** Jacob S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** The customer support is excellent. Support answers questions in a timely an efficient manner. **What do you dislike about Listrak?** There are limitations to access of information within the platform. **What problems is Listrak solving and how is that benefiting you?** Listrak is assisting with providing segmentation tools for use. ### 32. It's been a great tool for our communications, helping us specifically target our consumer group. **Rating:** 5.0/5.0 stars **Reviewed by:** Aristotle B. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Listrak?** Listrak has been very instrumental in supporting our marketing needs. The team that keeps our group is very friendly and accommodating of our needs. **What do you dislike about Listrak?** No issues.It's been a great tool for us and we look forward to using it more. **What problems is Listrak solving and how is that benefiting you?** It's addressing a key need to allow us to target customers with the proper messaging. ### 33. Great for a retail e-commerce company. **Rating:** 4.5/5.0 stars **Reviewed by:** Arturo B. | Manager, Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Listrak?** I think that it has almost everything that you may want from an ESP and all the email triggers. Plus, they also give you a dedicated Account Manager who you meet with every month and will give you suggestions. All other ESPs I've worked with do not do that. Excellent customer support too! Issues are solved very fast or escalated to the right people. **What do you dislike about Listrak?** I don't like that it has so many lists/databases and they don't talk to each other. It seems to be a locked system, so a third party cant make customer programs/software for the ESP, unlike other big, well-known ESPs. But they will try to find a solution. However, they will work with you to find any possible workaround which is very helpful. Their dynamic content capabilities can be better though, I hope to see an update soon. **Recommendations to others considering Listrak:** It's fantastic for small to medium size companies, that don't have the resources to produce custom systems on the well-known ESPs. But not recommended if you need a lot of custom work needed. **What problems is Listrak solving and how is that benefiting you?** Email journeys, broadcast, cart + browse abandonment, SMS. We have increased revenue after switching over from the last ESP, maybe it has better website tracking than the previous ESP. ### 34. Easy to Use, Effective, and Amazing Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Summer D. | Digital Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Listrak?** Listrak's platform is incredibly intuitive and easy to use. It is easy to build and schedule emails that look great and convert well using their system. Reporting is intuitive, the platform gives you all you need. GXP has been a game-changer in our business. Our email list is constantly growing (and with high conversion, too!). Perhaps one of the greatest parts about working with Listrak is their incredible customer support. They always come prepared with helpful suggestions to make our email channel even stronger than it already is. The team is easy to reach and always goes the extra mile to help out when needed. **What do you dislike about Listrak?** There is not much to dislike about Listrak. While the platform is very intuitive, it is a bit different from other email platforms so there can be a small learning curve for new users. Not a problem as the team will be there to support you every step of the way! **What problems is Listrak solving and how is that benefiting you?** We were looking to effectively grow our organic email file, and Listrak's GXP program has helped us to do just that! Our site visitors become customers as the program helps us to effectively capture both email and SMS information. ### 35. Great ESP & hands-on account management **Rating:** 5.0/5.0 stars **Reviewed by:** Michaela J. | Digital Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2022 **What do you like best about Listrak?** Listrak is a true one-stop shop for email & SMS marketing - we leverage everything from automated welcome to post-purchase journeys as well as marketing sends. Our account manager has been beyond helpful and is a true extension of our internal email marketing team. The tech support team is extremely quick, friendly and eager to find a solution as quickly as possible. Onboarding new team members to Listrak has been effortless with access to online training resources and a variety of help articles. Reporting, campaign building and running tests are made easy. Listrak is constantly releasing new updates and launching new products to better serve their client needs. **What do you dislike about Listrak?** Listrak is very list-centric, meaning we have to build automated journeys and marketing campaigns for every single country/list which results in an accumulation of soft costs. There is no easy way to "duplicate" work such as journeys and campaign templates across lists (this is something Listrak is working on though). Their "journey hub" product is at the early stages with some limitations but could unlock a lot of cross-channel opportunities (email and SMS) in the future. **Recommendations to others considering Listrak:** The email & SMS teams will provide full support in the onboarding process and are very much hands-on. **What problems is Listrak solving and how is that benefiting you?** We do 90% of our email marketing through Listrak (an e-comm apparel brand). The email and SMS flows have improved our customer experience, retention, and revenue driven by the email/SMS channel. ### 36. SMS Mastered! **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer K. | ECommerce Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Listrak?** Listrak's platform is so easy to use and has the best support teams from their chat to their account managers we always have help and guidance to help us as we grow this channel. And it has GROWN! **What do you dislike about Listrak?** I wish there was a way to create audiences for SMS to better segment our master list. Being able to see who is more engaged and less engaged in a quick view would be very helpful in communicating better to our customer. **Recommendations to others considering Listrak:** Don't hesitate, this is the absolute best system. They are leaders in the industry and will provide full support to get you onboarded and thriving in no time. Highly recommend. **What problems is Listrak solving and how is that benefiting you?** We have one system for emails and SMS and have easy ways to track performance. Having everything in one system has been a huge benefit. The automation features are the best though. The GXP team has been great with helping us setup these flows. ### 37. GXP for the WIN **Rating:** 5.0/5.0 stars **Reviewed by:** Che M. | Vice President, Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Listrak?** Working with Listrak, we feel we have partners to help navigate the latest technology for driving customer retention and conversion optimization. We have worked hand-in-hand with our Listrak account team to activate triggers along the customer journey that have proven to provide quantifiable results. We're very pleased with the guidance provided and have been impressed with the GXP program. The account team at Listrak - including our rock star, Megan McNamara - has made managing this new GXP extension to our program nearly effortless. **What do you dislike about Listrak?** As with many programs, there are a lot of moving parts and pieces. Fortunately, the Listrak team monitors all channels/activation points for the campaigns to ensure performance is optimized. **What problems is Listrak solving and how is that benefiting you?** We engaged with Listrak and more specifically, the GXP program, to improve conversions by implementing triggers along the customer journey. Our goal was to ensure site visitors were receiving guidance along the path to purchase. ### 38. Feature-Rich, Very Capable, Great Reporting - Plus Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Brian H. | SEO/Email Marketing & Social Media Management, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Listrak?** The ability to base a new message on another, allowing you to re-use content and product blocks, is very handy. Two features that are critical to our emails are Saved Content- letting you set up a block of content- and inserting it at will into multiple emails and Recommended Products blocks. RP blocks are a great way to show items that meet pricing/behavior criteria- and tailor it to the recipient's past browsing, category affinity, and actual buying history. **What do you dislike about Listrak?** The Media Library tool, and its insert pop-up window, cannot Search for text strings in the media name or content. I have heavily organized and categorized our media to overcome this limitation, but would still love to see a Search Tool within this fuctionality. **Recommendations to others considering Listrak:** Listrak is a very full-featured application, meeting our needs and exceeding our expectations thus far in using it as our primary email system. The account reps provide outstanding service, with weekly reporting, and are always available to assist in setting up special features and teaching us more about the system capabilities. **What problems is Listrak solving and how is that benefiting you?** The ability to target blocks of products to certain users, based on their behaviors and buying habits, and have this custom content specific to each user, has let us realize growth in sales since we switched to Listrak in late 2019. The Recommended Products blocks have allowed us to target based on behavior and buying, plus a system-determined propensity to More Likely or Most Likely to buy. We have also targeted base on Brand Affinity to ensure that power tools fans see power tools, and not our other categories of products. ### 39. Hard to use, and long unforgiving contracts **Rating:** 0.5/5.0 stars **Reviewed by:** Brad G. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Listrak?** Everything was a hassle with Listrak from setup, navigating the analytics, to creating new segments and automated campaigns. **What do you dislike about Listrak?** The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with them for several years, we wanted to end our contract, because their platform was too complicated for our employees, and the segmentation was overly difficult to set up and work with, but they refused to let us out of our contract, because we didn't give a full 60 days notice before the yearly auto-renewal. Competitors let you do month to month payments, because they know their service speaks for itself. but Listrak locks you in and never lets go unless you read all the fine print. Yes, I should have read the fine print a bit more closely, but they could have done the right thing and let us out if we weren't happy after several years and tens of thousands in their pockets. **Recommendations to others considering Listrak:** Read the fine print carefully the contract. Make sure you have developers on-hand to set everything up, because the integration was not easy. **What problems is Listrak solving and how is that benefiting you?** I was trying to automate email marketing and improve our email marketing newsletters. ### 40. Email Marketing and SMS Manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Listrak?** Thir customer service is very responsive and helpful. **What do you dislike about Listrak?** I wish their SMS feature had more capabilities. **What problems is Listrak solving and how is that benefiting you?** Cleaning up files. ### 41. Listrak ......Our Partners since 2014 **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2019 **What do you like best about Listrak?** Listrak provides an easy-to-use platform for Email, SMS, and all other re-engagement capabilities to provide my customers more of what they want, i.e. my products and services. **What do you dislike about Listrak?** I'd like to see more consistent reporting across all their solutions. I find myself putting together presentations to help my team understand what is happening with our email and SMS marketing efforts, but not all data is available in the same formats or downloads. I get excel or CVS in some, pdfs in others and on some occasions do screenshots to capture the information. **What problems is Listrak solving and how is that benefiting you?** Customer acquisition has been an absolute home run over the past year or so with the implementation of their new GXP and SMS programs. Also, the team's analysis and monthly reporting make sure we are adjusting things as we go so we are maximizing all programs. ### 42. Best ESP I've Ever Worked With **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler W. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Listrak?** Listrak is the first ESP to not use a cookie-cutter approach to our business. They understand our business as well as the unique challenges we face and help us to strategize to overcome those obstacles. **What do you dislike about Listrak?** There aren't many things to complain about here. The only thing that I would mention is an easier place to find all message reporting from different lists all in one place. **Recommendations to others considering Listrak:** I would recommend Listrak to anyone. From implementation to regular account management, their team is top-notch. Much better support than what we received with other ESPs. **What problems is Listrak solving and how is that benefiting you?** One of the biggest problems that we solved with Listrak is having our SMS and email channels combined in one platform. This has saved us time, while also providing a better customer experience. We have also greatly improved our deliverability since joining Listrak. ### 43. Listrak's intuitive marketing tools and hands-on approach continues to help our business thrive! **Rating:** 5.0/5.0 stars **Reviewed by:** Vinee M. | Digital Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Listrak?** The platform is easy-to-use and our account rep Jaimie is always ready with new ideas to help our business grow. We've been able to add new automations to our marketing program every year and these efforts have played a major role in our continued growth as a company. **What do you dislike about Listrak?** There are certain functions (retrieving idividual contact data) that take longer to populate than I'd like. But overall, Listrak seems to be constantly improving and expanding their offering. **What problems is Listrak solving and how is that benefiting you?** We're constantly trying to make sure that we are delivering the right message to the right audience at the right time. From optimizing existing automations to introducing SMS marketing, we've seen major improvements in terms of open rates, click rates, and most importantly, revenue. ### 44. Listrak has been instrumental in our growth for our email program. **Rating:** 5.0/5.0 stars **Reviewed by:** Geoffery S. | Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** The platform in and of itself is great to utilize and is user-friendly. The account management is also super friendly and responsive, most importantly in resolving our issues. **What do you dislike about Listrak?** It doesn't contain a full suite of email personalization ala Movable Ink, but then again they don't purport themselves to have an overwhelming feature set. This is actually a benefit. They give you what they say they will. **Recommendations to others considering Listrak:** If you're looking for an ESP to provide top notch support and a stable platform to take your email program to the next level, look no further. **What problems is Listrak solving and how is that benefiting you?** Automation problems are starting to become solved with Listrak. We already use an automated suite with them but are continuing to find more ways to automate the flow of emails. ### 45. Easy to use, intuitive across all aspects of the platform, with solid support and resources. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about Listrak?** The email build process from composer to scheduling is easy and streamlined. Setting and scheduling A/B, split tests are easy to set up and schedule. List/coupon imports and appending profile fields to lists is simple and clean allowing for the easy addition of dynamic elements to customer data. The product recommendations feature with Merchandise Blocks and Recipe Builder is also another area of the platform that is easy to use and experiment with. The account and support teams are always insightful when needed. The fact that you are working with platform experts and not a third party is a plus. **What do you dislike about Listrak?** Some aspects of building Audiences can become cumbersome. There may be a little bit of a learning curve depending on experiences with other platforms. Once you understand the process it is easy to build and import into email sends. **Recommendations to others considering Listrak:** Easy and user-friendly platform, the team behind the platform helps make the experience that much better. **What problems is Listrak solving and how is that benefiting you?** Listrak provides the ability for us to be more dynamic with our email marketing efforts. Whether it’s email design, audience segmentation or updates to automated programs we can adjust with relative ease. The reporting dashboards are easy to use as well, allowing us to get at insights and trends quickly. ### 46. Better Than Expected **Rating:** 5.0/5.0 stars **Reviewed by:** Josh B. | Email & SMS Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** I appreciate the Automation Suite (Listrak Conductor/Journey Hub) that has helped our business increase our email revenue tenfold. **What do you dislike about Listrak?** I am having a hard time pinning my finger down on something that I dislike, but if anything, their SMS Platform is fairly new and needs growth to be similar to their email platform in features. **What problems is Listrak solving and how is that benefiting you?** We have net new ways to approach a customer in the email space. Filtering and targeting a customer has been awesome in increasing engagement and revenue whether it's an automated email or a Manually created email that fits our business needs. Listrak has been more than helpful in finding ways to help our company become successful in the email and SMS space. ### 47. Hands on Reps make the difference! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2022 **What do you like best about Listrak?** Our integration rep and account manager are top-notch support. Truthfully, the only reason I didn't rate a 10 is that we originally had a very terrible rep. That person left the company and our new reps are absolutely top-notch. My only complaint is that the company knew our former rep was bad, but never replaced them. **What do you dislike about Listrak?** The user interface is pretty clunky. I'm on my way to a power user now and things are making more sense, but the GUI needs a redesign. And I don't just mean a facelift, functionality needs to be updated. They made some recent updates to the drip campaign program - which are quite nice. But reporting, account management, data/API feeds all need a modern update. The tool is powerful, very powerful, but the clunkiness of the interface is a deterrent. **Recommendations to others considering Listrak:** Do an API integration, not an FTP data feed! **What problems is Listrak solving and how is that benefiting you?** We are working on adding personalized data for customer accounts into listrak. Our integration reps have been with us every step of the way, and we are working on adding those data into our regular daily emails. This could be a $1M+ windfall. ### 48. Friendly people and user friendly program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Listrak?** Overall, I'd say the best is the hands-on approach the team has taken to help us integrate with Listrak. **What do you dislike about Listrak?** I'm still getting to know the ins and outs of the system, so I haven't come across anything I'd consider a dislike. **What problems is Listrak solving and how is that benefiting you?** Our previous email client was being depreciated quickly. We needed a program that would integrate well with our new eCommerce system AND get us up and running quickly. ### 49. GXP for file growth **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Listrak?** GXP has been a great addition to our file growth! We have been able to add thousands of names weekly to our file and have not noticed a substantial increase in unsubscribes. The program has been helpful in driving first purchases from new customers. It has also been very beneficial to have built-in creative services. It has allowed our team to be more agile and let's our team continue to work on other projects. **What do you dislike about Listrak?** I think the identity graph could be a bit stronger. It does seem that the modal pops on our site a little more often than it should. Returning customers are often served an offer. **Recommendations to others considering Listrak:** They are the best ESP that I have worked with during my career. **What problems is Listrak solving and how is that benefiting you?** We are substantially growing our email list while also converting new customers. They are helping us to identify more customers on our site and walk them through their first purchase. ### 50. GXP growth throughout pandemic **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Listrak?** We launched with GXP in the heart of 2020. With our internal resources limited and needing to quickly scale our owned audience, the GXP team assisted with the creation and launching of the full-on and offsite programs. This resulted in not only growing our new customers (and revenue), but also helped us launch and quickly grow our SMS list. SMS has now become one of our highest converting channels. The GXP team has been super helpful with assisting, reporting and updating all components of the program. We are able to clearly measure the impact of the performance and have grown our first-time buyer list exponentially during a tough few years. **What do you dislike about Listrak?** With constant testing of many variables and evolving best practices, the GXP team sometimes launches pieces of creative (subject lines) without full approval. The main "promotion" of the program is based around offering a discount to new subscribers. We'd like to test different "offers" to align the correct level of discount of specific content offering for our brand. **What problems is Listrak solving and how is that benefiting you?** How do you grow your email and SMS database and drive first-time purchasers while having limited internal resources? GXP has grown these audiences while allowing our team to continue to focus on other areas as well. ## Listrak Discussions - [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) - 1 comment, 1 upvote - [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) - 1 comment, 1 upvote - [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) - 1 comment, 1 upvote - [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) - 1 comment, 1 upvote - [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) - 1 comment, 1 upvote - [View Listrak pricing details and edition comparison](https://www.g2.com/products/listrak/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+08%3A02%3A03+-0500&secure%5Bsession_id%5D=18904161-59de-4d23-9c5d-109595623636&secure%5Btoken%5D=b7c61d893768e7ef9b33f41ef9560c25343aea20f5ea078b85599224b2d12077&format=llm_user) ## Listrak Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Listrak Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Listrak Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)