Listrak Reviews & Product Details

We really like the ease of use within Listrak. We switched to Listrak a few years ago due to the sunset of Bronto and chose Listrak for a variety of reasons including their dedicated account management that made the transition seamless for us, the dashboarding and the ability to have all of our brands umbrellaed under one account. We use both the email marketing capabilities as well as SMS capabilities on two of our brands. The email builders are super easy to use and list segmentation and creation is also easy within the platform. We love our dedicated account manager that we meet with monthly--she has set up a tracker for us to easily check things off and optimize our campaigns on a regular basis. Review collected by and hosted on G2.com.

We have one custom built site that is integrated into Listrak via API calls. Listrak updates their SSL certs once every quarter and whenever that happens our checkout page breaks on our website which we usually find out about from a customer. It would be nice to know ahead of time about the SSL cert updates but we don't have any visibility into that. Review collected by and hosted on G2.com.

I value the in-app email builder because its simplicity allows me to make straightforward changes without needing to code, which means I can create a good-looking email quickly. I also appreciate having a representative we can talk to for help, which adds a personal touch to the support experience. Review collected by and hosted on G2.com.

Their new next-gen platform is in beta trial, so the reporting of revenue isn't quite accurate yet, but that's to be expected for a beta program. Review collected by and hosted on G2.com.

One of the most valuable features of Listrak is its heatmap functionality, which provides clear, visual insights into where customers are engaging within each email send. This data is instrumental in identifying what content resonates—and what may need refinement—helping us make more informed, performance-driven decisions.

We also appreciate Listrak’s robust automation capabilities, which allow us to deliver timely, personalized experiences with ease. However, what truly distinguishes Listrak is the exceptional level of customer support. Their team is not only knowledgeable and responsive, but also genuinely committed to our success, consistently providing strategic guidance that enhances our overall marketing efforts. Review collected by and hosted on G2.com.

For more advanced design customization, coding is often required, which may present a challenge for users without technical or development experience. Additionally, setting up new campaign threads can be somewhat complex without the guidance of our dedicated account manager, making hands-on support an important part of the onboarding and ongoing success process. Review collected by and hosted on G2.com.

Listrak has provided the best reporting that we've ever had for email/sms marketing platforms. I can't say enough good things about our Account Manager, as he has been so helpful with every single thing that we've needed help with, makes suggestions (and does the setup) to make improvements, and truly cares about the performance of our programs. Review collected by and hosted on G2.com.

We did not have a great experience with GXP, it was hard to determine the true value that GXP brought. I think we would have had a better experience had we been on Listrak for a longer period of time before hopping right into GXP. Review collected by and hosted on G2.com.

I like Listrak for providing a unified cross-channel experience, which includes strong related focused capabilities. It allows retail marketers to connect email, SMS, and web behavior, creating a powerful unified customer experience that significantly boosts marketing efficiency. The integrated setup is tailored to meet specific needs. Review collected by and hosted on G2.com.

I find the complexity and user interface, along with the reporting and analytics customization, to be problematic. Review collected by and hosted on G2.com.

I like that Listrak is a solid email provider with solid functionality offerings. The email and SMS performance reports are features I value the most. Review collected by and hosted on G2.com.

Triggered emails could be a little simpler to deploy. The setup process could be simplified and require less time. Review collected by and hosted on G2.com.

I really like Listrak's ability to narrow down targeting and optimize sends. The setup was smooth, and it effectively notifies customers of promotions and shows products relevant to their browsing history. Review collected by and hosted on G2.com.

It would be nice if the product feed had more fields for us to use. Review collected by and hosted on G2.com.

I love how easy it is to build an email in composer and how easy it is to add new API fields to support our efforts. I like that they make enhancements to the system to improve the capabilities and usability. I love how helpful their support team is and how easy it is to reach them. Review collected by and hosted on G2.com.

SMS is a newer feature so reporting and cross-channel integration is limited. Emailing multiple segments similar messages can be clunky at times and I'd love to see more AI innovation within the platform. Review collected by and hosted on G2.com.

The customer service, whether it is my account rep or I need to call support about an urgent issue. They are always there to help. I have never had a bad experience with either. Support is absolutely the best. Review collected by and hosted on G2.com.

There are some limits within the platform, but they are actively listening and working on these problems. Review collected by and hosted on G2.com.

Listrak is a powerful platform when it comes to leveraging customer data for ecommerce. The ability to build behavioral and transactional triggers has been the most effective part of our email marketing strategy. Our triggered emails consistently perform well, and the segmentation capabilities allow us to speak more directly to our customers based on their purchase history and onsite behavior. Review collected by and hosted on G2.com.

While the platform is sophisticated, the user experience can be frustrating. The interface feels dated and unintuitive, making simple tasks more cumbersome than they should be. We’ve encountered various usability quirks and workflow limitations that make execution slower than it needs to be. Support is helpful, but the time it takes to troubleshoot or implement changes can impact momentum. Reporting, too, could be more customizable and user-friendly. Review collected by and hosted on G2.com.