--- title: Listrak Reviews meta_title: 'Listrak Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 315 reviews by the users' company size, role or industry to find out how Listrak works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 315 scale: '5' date_modified: '2026-10-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Listrak Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Listrak Reviews (315)

View 1 Video Reviews
Reviews

Listrak Reviews (315)

View 1 Video Reviews
4.5
315 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Listrak for its intuitive interface and exceptional customer support, which make managing email and SMS marketing campaigns straightforward and efficient. The platform's robust features allow for effective segmentation and automation, helping businesses enhance their marketing strategies. However, some users note that the user interface can be complex, requiring time to fully master.

Pros & Cons

Generated from real user reviews
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Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Effortless Optimization and Efficiency"
4.5/5
What do you like best about Listrak?

Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing needs in the online marketplace. They're always available to answer questions, too! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Some of the templating for emails could use updating to be more customizable. I still need to rely on my creative department more than I'd like for certain product spots and highlights. Review collected by and hosted on G2.com.

SR
Susan R.
Small-Business (50 or fewer emp.)
"Versatile platform and amazing customer service"
5/5
What do you like best about Listrak?

Listrak provides solid technology to bridge the entire e-commerce environment making it easy to segment to customers appropriately and send them relevant content. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

They are currently upgrading areas of the platform where some features are available, but others are only available in the legacy format. Review collected by and hosted on G2.com.

MW
Margo W.
Mid-Market (51-1000 emp.)
"Great Partners"
4.5/5
What do you like best about Listrak?

The service we have received from our account manager has been amazing and really helped transform our email/SMS program over the last year. Having a true partner is the best part of my experience with listrak. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

GXP lead times have been a struggle the last year or so, although they have drastically improved over the last few months. Review collected by and hosted on G2.com.

BS
Brandon S.
Small-Business (50 or fewer emp.)
"All Around Useful Tool for Marketing and Emails"
4.5/5
What do you like best about Listrak?

Our current Rep Jon is super helpful in giving advice on how we are performing in our area of sale and Marketing compared to others in our field, and changes we can make to help grow our business and produce sales. The easy of email creation is amazing. Even a non-graphic designer like myself can draft and send an email. Also, checking the message activity and results is super easy and helpful. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

When we started with Listrak, our rep was not very helpful. We have went through a couple reps now and since Jon has been assigned to us, we have had a much more enjoyable and useful experience with Listrak. Review collected by and hosted on G2.com.

SL
Sara L.
Enterprise (> 1000 emp.)
"Listrak has been nothing but Supportive!"
5/5
What do you like best about Listrak?

Listrak has supported us in every aspect. Our Account Manager and Director have always been available, knowledgeable, supportive, and so much more! The platform is intuitive and provides many features, options, and metrics to track what's important to us. When support is needed, it is there! Anytime we have reached out with questions, we are met with quick responses and answers to all issues. Couldn't ask for a better partner! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There isn't much to dislike about Listrak. If we had any complaint, it would be that sometimes the platform has glitches preventing us from navigating it. Review collected by and hosted on G2.com.

Mark S.
MS
Mark S.
Website Manager
Small-Business (50 or fewer emp.)
"Our go-to platform for ecommerce digital marketing"
4.5/5
What do you like best about Listrak?

Listrak offers a full range of marketing tools that help make our business better. Everything from product recommendations to broadcast and trigger email campaigns and SMS solutions. Their technical support, account management, and implementation teams have always been spot-on as well. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

For a while I didn't like that everything was an a la carte style for features. Each time we wanted to add something, there was always a new charge. BUT they have changed their model a little bit now to sell your more of a package style. Review collected by and hosted on G2.com.

SK
Samantha K.
Mid-Market (51-1000 emp.)
"Great email partner"
4.5/5
What do you like best about Listrak?

Beyond the platform being simple and easy to use, the team members from Listrak we partner with are absolute superstars! The platform is clear to use and very straightforward. If I ever have any issues, our reps are always there to jump on a call and help out, which is beyond valuable in any partner we use. Additionally, the team is always checking in on our goals to align and see how we can further leverage the capabilities of the platform to meet said goals. I have worked with listrak on two separate accounts and they have always been fantastic! Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The composer leaves much to be desired to help create emails that look beautiful on both desktop and mobile. It was built with desktop in mind first; however, most consumers now read email on mobile devices. Review collected by and hosted on G2.com.

JB
Jeremy B.
Mid-Market (51-1000 emp.)
"Versatile ESP for Enterprises"
4.5/5
What do you like best about Listrak?

Listrak is a versatile Email Client that provides fairly robust analytics reporting. This, along with quality customer service and great account management, makes Listrak the best ESP I've worked with in my 12+ years of email marketing. The ability to have both email and SMS in one place is very convenient. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Unlike email, Listrak's SMS analytics reporting is not very robust. Although this is a newer area for Listrak, conversion tracking is completely lacking. It would be helpful to see crossover data between email and SMS customers even if the identifying data were restricted. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"ecommerce coordinator"
4/5
What do you like best about Listrak?

I like how easy the composer, drag and drop, feature is. I also like the live chat so I am able to ask short questions and get immediate answers. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The item I dislike the most about Listrak is the long turn-around when tasks are escalated to support when our AM can't move forward. We are also on Pacific time, so unfortunately, at 3pm we are unable to connect Listrak. Review collected by and hosted on G2.com.

MB
Melanie B.
Mid-Market (51-1000 emp.)
"Listrak is Awesome!"
5/5
What do you like best about Listrak?

I love that Listrak is so easy to use! Emails and text messages are easy to assemble, and you have all the reporting you need at your fingertips. Also, if you have questions, there is a live person, just an email or call away to help. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There isn't anything I dislike about Listrak. I have dealt with other companies that were hard to work with. Listrak offered everything I felt we were missing from the other companies. Review collected by and hosted on G2.com.

Questions about Listrak? Ask real users or explore answers from the community

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Guest User

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Last activity over 6 years ago

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Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

8 months

Average Discount

11%

Listrak Comparisons
Listrak Features
Data Import & Export Tools
User, Role, and Access Management
Performance and Reliability
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized