--- title: Listrak Reviews meta_title: 'Listrak Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 306 reviews by the users' company size, role or industry to find out how Listrak works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 306 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Listrak Reviews **Vendor:** Listrak **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 306 ## About Listrak Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. ## Listrak Pros & Cons **What users like:** - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. (32 reviews) - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. (23 reviews) - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. (23 reviews) - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. (17 reviews) - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. (16 reviews) - Users highlight the **exceptional customer engagement** of Listrak, making it easy to connect with and retain customers. (13 reviews) - Easy Setup (13 reviews) - Analytics (12 reviews) - Users value the **easy integration** of Listrak with their MarTech stack, streamlining email and SMS campaigns effortlessly. (12 reviews) - Integrations (12 reviews) **What users dislike:** - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. (17 reviews) - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. (11 reviews) - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. (8 reviews) - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. (8 reviews) - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. (8 reviews) - Users find Listrak's **complexity** overwhelming, often relying on support to navigate its confusing interface and features. (7 reviews) - Missing Features (7 reviews) - Users find **navigation difficult** due to a complicated interface and lack of intuitive functionalities. (7 reviews) - Users find the **UX improvement lacking** , with slow adoption of new technologies and a clunky email building process. (7 reviews) - Complex Features (6 reviews) ## Listrak Reviews ### 1. Great Team and Capable Software! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Listrak?** Our account manager, Alison, is extremely helpful and responsive. The platform has a lot of functionality, and the GXP program has given our email program significant uplift. **What do you dislike about Listrak?** The platform isn't always the most user-friendly. Trigger email campaigns (especially with A/B testing) are tricky to set up without assistance, and there's no easy resend functionality. Additionally, some segmentation features are not included in the main service offering (such as products browsed or pages viewed on site), which would be nice to have in all plans. **Recommendations to others considering Listrak:** Consider the GXP program! **What problems is Listrak solving and how is that benefiting you?** Trigger email campaigns, email capture on site, and SMS. It's great to have SMS and email in one platform. Our trigger email campaigns have been an extremely strong source of revenue, and the support team is helpful in testing and optimizing these once they're in place to continue to drive the most value. ### 2. Effective In Every Way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Listrak?** Listrak's support team is the best I have ever worked with. Not only is our account manager almost always available and extremely helpful, their other support features such as live chat and call center have helped me when I really needed it. I've never had a question go unanswered and there always seems to be a solution for the (sometimes tricky) things we need to do! **What do you dislike about Listrak?** At this point, there is nothing I dislike about Listrak. It is user-friendly and the amount of support we receive is incredible. **Recommendations to others considering Listrak:** Their customer service is incredible and will always find a way for you to accomplish your CRM goals! If given a choice I would choose Listrak again and again. **What problems is Listrak solving and how is that benefiting you?** We're easily routing all of our contacts from our POS which has allowed us to build audiences that update in real-time. ### 3. A Truly Full Service Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ken R. | Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2022 **What do you like best about Listrak?** The most helpful component of our Listrak experience has been the hands-on support; especially from our account manager. A timely response to give guidance and resolve issues before they happen makes all the difference. **What do you dislike about Listrak?** Some components for website popups are less user-friendly than I would like. Most platforms I have used struggle with this. Listrak is still the best I have used. **Recommendations to others considering Listrak:** Consider performance. We have used several other email services and the consistent performance of the platform is impressive. **What problems is Listrak solving and how is that benefiting you?** We have achieved a more cost-effective solution to our email marketing that has saved time and increased engagement with our customers. ### 4. One of Our Most Trusted Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle C. | Graphic and Web Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Listrak?** The team at Listrak is always eager to help. The platform is easy-to-use and easy to learn. I've used many ESPs, but none as comprehensive as Listrak. **What do you dislike about Listrak?** I would like more admin/user options. It would be nice to be able to hide certain nav items from select admin types. **Recommendations to others considering Listrak:** Listrak is one of the partners that we recommend to our vendors for their own ESP needs. We consider Listrak a vital business partner. **What problems is Listrak solving and how is that benefiting you?** Listrak has made it easy to build and deliver marketing emails - both broadcast and triggered messages. It has also allowed us to extend use to our franchisees. ### 5. Solid ESP with Bells and Whistles **Rating:** 4.5/5.0 stars **Reviewed by:** Larry G. | CRM Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Listrak?** Love the CRM add-on which helps us better understand our customers and what they mean to us in the future. **What do you dislike about Listrak?** SMS Integration could use some work in terms of unifying the customer with email and providing more detailed level reporting **Recommendations to others considering Listrak:** This is a great all-in-one package containing Email, SMS, CRM and Personalization plus the support and account management teams are great to work with! **What problems is Listrak solving and how is that benefiting you?** We've solved the issues of needing a CDP along with multiple providers for SMS and Personalization (site and within email). We get CRM, SMS and Personalization all in one package. ### 6. Very Happy with Listrak's Services **Rating:** 5.0/5.0 stars **Reviewed by:** James R. | Digital Marketing & E-Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Listrak?** Very easy to make unique marketing emails, setup and schedule to different audiences **What do you dislike about Listrak?** Have not had any issues that have not been addressed. Everything is there, just sometimes I may not know how to get what was needed **Recommendations to others considering Listrak:** This is a great service that continues to be creative with new additions to the software to reach out to more customes **What problems is Listrak solving and how is that benefiting you?** Helping get customers back to the site and placing orders. Browse abandonment, cart abandonment, and so on. ### 7. My experience with Listrak has been nothing short of spectacular. **Rating:** 5.0/5.0 stars **Reviewed by:** Felix H. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2022 **What do you like best about Listrak?** I came with history from another ESP, they took their time showing me how to manuver around their platform and taking advantage of all their wonderful tools. **What do you dislike about Listrak?** I wish i used them along time ago. Feels like I wasted alot of time on other big ESPs when Listrak was all I needed **Recommendations to others considering Listrak:** Ask for help, they are really good at it **What problems is Listrak solving and how is that benefiting you?** I like the ease of use while making your automatic journeys. The biggest benefit for me are building dynamic emails using tagging. ### 8. Listrak **Rating:** 4.5/5.0 stars **Reviewed by:** Skip C. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Listrak?** Listrak is easy to work with, simple applications and best of all our ROAS has always been great. **What do you dislike about Listrak?** We have not been able to maximize our use of Listrak because of our own software limitations. **Recommendations to others considering Listrak:** Listrak offers everything we need and is very responsive to our requests. We have a great ROI with Listrak **What problems is Listrak solving and how is that benefiting you?** Broadcast sends have been effective resulting in great conversions. ### 9. Listrak has been nothing but amazing for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Joel H. | Marketing and Design, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Listrak?** Listrak has 1st Class customer service! My rep, Jon Sanville, is amazing. Jon is constantly coming up with new ideas, new ways to market our products via emails and SMS, test different segments to optimize our target audiences, and gives me new ideas on how to utilize the composer to it's fullest. Jon is there every time I have a question or want to bounce an idea of him. Tech support is very quick to help out if there are any issue and when I want to try new ways of doing things but not sure how to approach them. I would highly recommend Listrak to any company looking for a new Digital Marketing Platform. **What do you dislike about Listrak?** Believe it or not, the only downside I have found so far is Listrak doesn't currently have the capability to A/B test while sending a campaign via STO (Send time optimization). **Recommendations to others considering Listrak:** Check Listrak out and see what they can do for you. You won't regret it. **What problems is Listrak solving and how is that benefiting you?** Listrak has helped boost email engagement and sales way above what I had imagined. They are very good at what they do. They provided the knowledge and tools to help achieve our marketing goals. ### 10. Meets Our Company's Needs Well **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Listrak?** The platform is user-friendly with helpful analytics that our company uses daily. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxddddddddddddddddddddd **What do you dislike about Listrak?** Formatting emails to work with multiple device OS can be difficult using this platform. **What problems is Listrak solving and how is that benefiting you?** None currently. ### 11. Listrak’s SMS Solution Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Peter K. | Email Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2022 **What do you like best about Listrak?** Listrak’s SMS Solution is very intuitive and easy to use. You're likely to figure it out quickly and see a significant impact on your e-commerce program within days of launching. When you are ready to elevate your program to the next level, Listrak provides training, resources, and best practice guidelines to help you evolve with the industry. **What do you dislike about Listrak?** I wish paid Ads generated the same ROAS as Listrak's SMS Solution ;-) **What problems is Listrak solving and how is that benefiting you?** Listrak's SMS Solution helps reinforce our brand by providing an additional touchpoint with our customers. The impact of each campaign can be easily measured, yielding around 35x return on investment. ### 12. Full featured, robust platform with excellent support team **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan B. | Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** The Listrak platform has everything we need (and more). The support team and dedicated representatives we've had have been fantastic and incredibly helpful. They've helped us bring many projects to fruition. **What do you dislike about Listrak?** The dashboard can be a bit clunky sometimes, but it has improved lately. Hoping to see more improvements in this area in the future. Other than that, they're great! **What problems is Listrak solving and how is that benefiting you?** Listrak has helped us with email marketing, transactional emails, identity resolution with their GXP solution, product recommenders, SMS marketing, cart & browse abandonment campaigns, and many various post-purchase campaigns. All of these help contribute to an overall increase in revenue. ### 13. Listrak Team provides great client support **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan L. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Listrak?** Our account manager Kyle works with us on strategy, and execution to make sure we are taking advantage of all the features in Listrak. We have expanded our methods of collecting emails, and providing timely messaging that is personalized to our site visitors - growing our revenue each year. **What do you dislike about Listrak?** Some of the advanced conversations features will require technical help to make sure everything works properly. **Recommendations to others considering Listrak:** The Listrak platform has all of the technical tools for effective digital marketing, and if you take the time to work with your account manager - you will find successful strategies for your business. **What problems is Listrak solving and how is that benefiting you?** We have used Listrak for multiple companies & services. Our set-up is unique to each web property and in all instances we are reaching our customers effectively. ### 14. Listrak review **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle K. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Listrak?** The support team on chat or phone are great and quick to respond. My account managers have been helpful in launching campaigns and answering any questions our team has! **What do you dislike about Listrak?** would like to see more segmentation abilities for SMS and also better reporting for SMS and MMS. Additionally, there is no a/b test reporting and analysis for sms channel. **Recommendations to others considering Listrak:** Great platform and account managers. **What problems is Listrak solving and how is that benefiting you?** It's been an ongoing issue matching sms subscription status to email list subscriptions and vice versa. It is important for us to take into consideration a contacts message activity on both channels when messaing them. ### 15. A great system, with a great team behind it to help you grow your business **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** Everyone that works there is super helpful and will go out of their way to make sure you are getting the most out of the system. **What do you dislike about Listrak?** The system has been around for a long time so the interface can feel a bit clunky or patched together. They have been updating that lately which has been great! **What problems is Listrak solving and how is that benefiting you?** Getting as many SMS and email signups (plus sending those out) have helped grow the business. As time has gone on, we have continued to optimize our campaigns which has lead to an even great ROI on this product. ### 16. Top Notch Email & SMS Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Christina W. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2022 **What do you like best about Listrak?** Excellent service & account management; best in class email, SMS, and GXP marketing all in one place **What do you dislike about Listrak?** Customer Insights platform not always 100% intuitive **What problems is Listrak solving and how is that benefiting you?** Integration between email marketing & SMS, improved automated flows, uncovering more customer data, significant increase in overall marketing cross-channel performance ### 17. Great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Trisha M. | Ecommerce Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Listrak?** Very supportive and informative team. Always available to help when you need something & very hands on. The platform is also user friendly. **What do you dislike about Listrak?** Harder to use on moblie, not enough storage in media library **What problems is Listrak solving and how is that benefiting you?** None at the moment. ### 18. Good service and solutions on top of great response from account team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2022 **What do you like best about Listrak?** Listrak serves as a great email service provider. The features and overall use match the competitors. I mostly stick to automated conversations, ad hoc sends, and exchange for lead gen. The platform is easy to use and quick to learn from. When I've encountered problems, the support team is quick to answer and provide clarity on the issue. **What do you dislike about Listrak?** The analytics section could be more exhaustive. I've encountered delays specifically with the list health syncing up to the proper metric for a recent date. **What problems is Listrak solving and how is that benefiting you?** Listrak has allowed us to maintain communication with some of our loyal customers and welcome new customers through automation. Specifically, we were able to quickly launch a special welcome series for a small test group. ### 19. Listrak's sophisticated platform and quality support have provided significant growth for our brand. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Listrak?** Listrak's functionality and client-driven support have unified our marketing communications, maximizing our customer acquisition, retention, and revenue. The platform's new and existing features have elevated our growth, delivering substantial results. **What do you dislike about Listrak?** At this point, there are no disadvantages to Listrak. As long-lasting clients, we are extremely satisfied with ongoing platform developments and our continued partnership. **Recommendations to others considering Listrak:** Run with it! Alongside the sophisticated platform, Listrak delivers top-notch account managment with creative, strategic, and technical support. **What problems is Listrak solving and how is that benefiting you?** Listrak's email automation, segmentation, predictive product recommendations, and behavioral triggers have provided a significant increase in revenue and retention. Moreover, the Growth Xcelerator Platform (GXP) has proven sizeable advancements in list growth and onsite conversions. ### 20. Great company, outstanding customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Natalia G. | Web Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2022 **What do you like best about Listrak?** The representative is always helpful and tech support is on spot. **What do you dislike about Listrak?** I didn't like last update to the platform **Recommendations to others considering Listrak:** I used five other CRM platforms. Listrak is the best **What problems is Listrak solving and how is that benefiting you?** Growing list of customers and targeted advertising ### 21. Game-changer **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly B. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Listrak?** The possibilities are endless and the support is top class. Listrak has made it easy for us to leverage and push the boundaries of both email and SMS programs. **What do you dislike about Listrak?** The onboarding can take a while as the platform is robust and offers extensive features. **What problems is Listrak solving and how is that benefiting you?** Driving more revenue, creating more segmented and personalized messaging and increasing our Customer base through email and SMS acquisition. ### 22. Great Features & Responsive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle H. | Marketing Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Listrak?** Journey hub features, responsive manager. **What do you dislike about Listrak?** The way master lists are "separate accounts." **Recommendations to others considering Listrak:** Journey hub feature to interactively cross channels to reach out if we have phone and email. **What problems is Listrak solving and how is that benefiting you?** Back in stock, price alerts that are unable to be automated. Able to work out Back in Stock but "last chance sales ending" alerts are unable to be automated at this time. ### 23. Hands on, proactive account management with a full suite of solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2022 **What do you like best about Listrak?** Our account manager really takes the time to understand our business objectives and helps bring those to fruition **What do you dislike about Listrak?** We have not found a lot of outside contractors or firms that have experience using Listrak, versus other ESPs **What problems is Listrak solving and how is that benefiting you?** Customer retention, demand generation. Through the robust suite of triggered or automated emails, we are able to engage customers who are most likely to convert. ### 24. Listrak SMS Review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2022 **What do you like best about Listrak?** I like how easy it is to learn to navigate. **What do you dislike about Listrak?** I dislike how undeveloped it is. I feel like there is still a lot of room for improvement and still a lot of glitches. **What problems is Listrak solving and how is that benefiting you?** Easy for one team member to quickly and efficiently build/deploy an email/sms campaign when needed. ### 25. THE Best Option For SMS Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2022 **What do you like best about Listrak?** Very attentive. Spectacular service. Dedicated contact. Their easy-to-use SMS platform and great features have helped us improve customer engagement, conversions, and retention. They provide robust analytics and easy-to-understand reports. The ongoing calls and communication have helped us stay on track to reach goals and improve our interactions with customers. I highly recommend Listrak... Very satisfied! **What do you dislike about Listrak?** No complaints. They continue to improve their already-amazing features that continue to help us grow our business. **What problems is Listrak solving and how is that benefiting you?** We are growing and improving overall customer reach through SMS marketing. ### 26. Strong ROI! **Rating:** 4.5/5.0 stars **Reviewed by:** Joy B. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Listrak?** GXP, new workflow product, strong ROI from emails. **What do you dislike about Listrak?** Sometimes slow response/execution from team. It's getting better though. **What problems is Listrak solving and how is that benefiting you?** Growing the email list and gaining revenue from our emails. ### 27. SURPERB EMAIL SERVICE **Rating:** 4.5/5.0 stars **Reviewed by:** Emmanuel C. | Online Tutor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Listrak?** I have used a couple of Email service providers, but Listrak is the best so far. Support is provided by the Listrak team 24/7; they provide solutions and advice for every function on the platform. Majority of the features in Listrak and straightforward and easy to use, but in difficulties, the support team is there to assist you. **What do you dislike about Listrak?** I can point out one thing I don't like about Listrak because the support team is with you every step of the way, making it easy for you. **Recommendations to others considering Listrak:** Use Listrack to improve in all aspects. I have used, and I am still using, I will recommend Listarck because it is the best help you need to boost your business and service. **What problems is Listrak solving and how is that benefiting you?** We are reaching our customers effectively and faster. After lunching product analysis, our segment strategy has been more versatile ### 28. Great automated solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Listrak?** Listrak is a true one-stop shop for email and SMS marketing **What do you dislike about Listrak?** Could be pretty basic, however it is very attractive and easy to use **What problems is Listrak solving and how is that benefiting you?** Automated delivery of email and SMS ### 29. Great Results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Listrak?** Excellent revenue growth in a short time **What do you dislike about Listrak?** Projects are often very slow in getting completed **What problems is Listrak solving and how is that benefiting you?** GXP has helped us optimize auto campaigns and rely less on B&B emails to drive revenue ### 30. Underrated Cloud Marketing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Nick W. | Manager, Cloud Platform Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Listrak?** The majority of features within the Listrak platform are pretty straightforward and easy to use even for beginners. **What do you dislike about Listrak?** Some of the list management features are questionable. Also, they're in the evolving stages of their newer journey builder. Which still needs some work in regards to capabilities. **Recommendations to others considering Listrak:** This is a great, underrated tool when considering a marketing platform. Please demo when making a decision! **What problems is Listrak solving and how is that benefiting you?** Marketing automation will solve our past problems of manually sending specific recurring emails. Our department and team will save lots of time, manpower, and money. ### 31. Superb hands-on client support **Rating:** 4.0/5.0 stars **Reviewed by:** Merissa M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2020 **What do you like best about Listrak?** The Listrak team goes above and beyond to provide client support 24/7. There are dedicated team members ready to provide solutions and advice for every function of the platform (ex. Triggers, SMS, GXP, etc). There's also a live-chat feature and support via phone. The level on ongoing support is invaluable as we're constantly in a state of growth and testing. We push the limits when it comes to using the platform to its full potential. The team is always happy to accommodate and work through solutions with us. **What do you dislike about Listrak?** SMS functionality is lacking. I've used other SMS marketing platforms that are more user-friendly and have more analytic capabilities. The pro of using their SMS platform is that text messages can be used in triggers. **Recommendations to others considering Listrak:** If you're already experienced in Email Marketing and are ready to dive deep into CRM, Listrak is for you. **What problems is Listrak solving and how is that benefiting you?** Having CRM under one platform is the greatest benefit. The ability to dive deep into advanced customer audiences and segments allow for endless opportunities to send targeted messaging to customers and prospects alike. ### 32. Best Performing Email Service Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan F. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Listrak?** Listrak is by far the best email service provider I have used in 10+ years of email marketing. I've used Bronto, Eloqua and MailChimp extensively, and nothing has compared to Listrak. I love that it is full-service, and they are very knowledgeable about the email marketing space. Their services are comprehensive and their platform is easy to use. They also have a fantastic support team and database full of resources. We loved the initial designs for our emails and pop-up. Any question or concern I've ever had has been dealt with in a timely manner. **What do you dislike about Listrak?** I don't believe there are any downsides to using Listrak. After switching to Listrak, our email traffic and revenue has gone up exponentially. Some of the services require a developer for integration, but that is to be expected with a tool like this. Whereas reporting is comprehensive, it is spread out throughout several spots in the dashboard. It could be helpful to have a centralized reporting tool with selectable options. **Recommendations to others considering Listrak:** I would look at the goals you're trying to achieve, and compare platforms for ease of implementation, ease of use and cost. There are a few platforms that might stack up to Listrak, but for our business needs, Listrak has delivered above and beyond - and is very reasonably priced. **What problems is Listrak solving and how is that benefiting you?** We are actively acquiring new email addresses with Listrak, in an enticing and engaging way. The automated campaigns (welcome series, post-purchase, shopping cart abandonment, etc.) are absolutely fantastic and require very little upkeep. It is easy to implement new campaigns and the platform is easy to use/navigate. ### 33. Email and SMS Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Grayson M. | Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2020 **What do you like best about Listrak?** The Listrak platform is intuitive and user friendly. They’ve made integrating with other partners a quick and painless process. From help desk to account management, they are ready and waiting to help whenever we need it. **What do you dislike about Listrak?** Reporting can be a challenge within the tool as all lists are reported on separately. However, the account management team has provided reports for us that we weren't able to get from the tool. As they move forward in SMS there are opportunities to make the SMS platform work similarly to the email platform. **What problems is Listrak solving and how is that benefiting you?** Listrak is solving for all customer facing emails, SMS marketing, predictive analytics, and supplying the store locator on all marketing emails. We have increased our YOY comps every year since having Listrak and have grown our SMS program to 3M subscribers in just one year. ### 34. Listrak Has Improved Our Email Marketing Immensely **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal F. | Marketing Director , Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2019 **What do you like best about Listrak?** Listrak is extremely user friendly with great reporting. I also really like their Customer Success Managers. We get great feedback and strategy here. **What do you dislike about Listrak?** Every time you want to add something on, it's a whole separate segment with new costs. I wish these were tied together and not a new process each time. **Recommendations to others considering Listrak:** When looking at Listrak, look at all solutions you would want to use. Think of all use cases you would want so you can get set up with everything from the start. We have been very happy with Listrak and it has improved our program tremendously. **What problems is Listrak solving and how is that benefiting you?** Email Marketing Catching customers after leaving the site with cart and browse abandonment. Loyalty and retention of customers. Getting reviews on products. Capturing email addresses as pop-up on site. ### 35. Incredible Partner & Top Notch ESP! **Rating:** 5.0/5.0 stars **Reviewed by:** Alicia C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Listrak?** The partnership that the Listrak team provides is unparalleled -- The dedicated, knowledgeable team we get to work with everyday enables us to successfully implement any/all email-related campaigns. They are a phone call away for any questions we may have or any assistance we may need. Listrak is a true partner that brings our ideas to life through hands-on training, thorough instruction and strategic conversation. The platform itself is intuitive, marketer-friendly and easy to use. Building emails, audiences, campaigns and gathering reporting is very simple thanks to this ESP. **What do you dislike about Listrak?** I can honestly say there is not one thing I dislike about working with Listrak or the platform itself. **What problems is Listrak solving and how is that benefiting you?** We're in the process of fine-tuning automations and customer journeys. They have been an incredible strategic and technical resource for this. ### 36. Excellent Product and Even Better Support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Johnny R. | Vice President, Marketing & Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2015 **What do you like best about Listrak?** The support team is phenomenal. They will get on a call with you in no time, and explain the solution easily and simply. They are really an outreach of your internal team. **What do you dislike about Listrak?** Reporting is amazing, but I would ask for more intuitive reporting. **Recommendations to others considering Listrak:** Best support team out there! **What problems is Listrak solving and how is that benefiting you?** Listrak has taken our mobile responsive emails to a whole new level. Also, creating story boards and series is so easy, that all companies, small or large, can use it easily. The back end of the platform is very easy to use. It's not cumbersome like some other tools. Listrak's commerce reporting is excellent. ### 37. Listrak is a team player dedicated to simplifying our day-to-day and optimizing our conversions **Rating:** 4.5/5.0 stars **Reviewed by:** Kendall D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2020 **What do you like best about Listrak?** Knowledge and customer service from Listrak team (both account reps and live chat). Ryan and Valerie are always coming to meetings prepared with insights and ideas for our email programs. In addition, the platform is easy to train new users. **What do you dislike about Listrak?** Out of the box reporting could be more robust--especially with automated campaigns. In addition, some reports are limited to a 30 day look back. **What problems is Listrak solving and how is that benefiting you?** We needed a solution that could work across several brands in multiple channels (email and sms + automation). In addition, the tool needed to be easy to use so any marketing team member could leverage it on a daily basis. Listrak has a lot of great out of the box solutions to quickly get new concepts live and boost performance. In addition, the level of support our account reps have given to ensure all needs are met is above and beyond. ### 38. Great Marketing Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Caity S. | Senior Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Listrak?** - Helpful and knowledgable account team who truly wants to support your business and goals. - Great live chat support - Robust analytic tools - Large number of automated campaigns - Easy to use email builder - Helpful deliverability team that has guided us in the right direction. - Magento 2 Integration - The ability to have all emails in one place/tool. **What do you dislike about Listrak?** Honestly, there's not much a dislike. Here are my two biggest pain points: - The inability to adjust designs between desktop & mobile. For example, hiding images on mobile or centering a button on mobile, but having it left aligned on desktop. - Within the system you cannot see all your reporting marketing & automated campaigns on one screen. There is a lot of clicking around between the marketing, transactional and conversation data. However, our account manager sends us monthly reporting that gives us all this data within one document which is extremely helpful! **What problems is Listrak solving and how is that benefiting you?** One of the biggest problems that Listrak help us solve was setting up robust automated campaigns to support our marketing sends. Along with having our pop up and emails in one tool. We've seen great success with these automated campaigns & has allowed us to decrease the number of marketing sends. ### 39. Great account management, straightforward platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Listrak?** Listrak has several common out-of-the-box solutions that they create for you provided that they have all the data and assets necessary. This includes SCA, welcome series, an alerts suite, and more. These are solutions that you'll want to stand up for your email program and Listrak makes it really easy to do so. The analytics are pretty in-depth and give great insight into KPIs. They're definitely working to improve the platform regularly, and if you want to do something that the platform can't do just yet, they'll usually guide you on a workaround. They also have a great feature that offers predictive audiences who are most likely to open, purchase, click, etc. and we've seen success from using these audiences. The message editor is drag and drop and makes it very easy to build messages, but it also offers an HTML component to add any custom sections. There are dynamic elements available based on segments, which is another big win. Their account managers are very attentive and really want to make sure that you use the platform to its full potential, which is appreciated. **What do you dislike about Listrak?** Some parts of the platform that should connect don't, specifically pertaining to analytics. Setting up triggers is complicated and almost always requires the seal of approval from your Listrak rep to make sure that it's set up correctly. They've tried to improve this with workflows, which definitely are an improvement, but it's not quite there yet. The audience builder is slow and has to reload every time something is added. **Recommendations to others considering Listrak:** If you're looking for a new ESP, I definitely recommend Listrak. They're always looking for ways to improve, offer great value and knowledge to their clients, and can help stand up or grow your email program. **What problems is Listrak solving and how is that benefiting you?** Listrak helped us to stand up our back in stock alerts that was a new feature for us. Having this campaign running has helped us achieve a new level of transparency with our customers during this unprecedented time. ### 40. Successful Onboard and Strategy Driven **Rating:** 4.0/5.0 stars **Reviewed by:** Cullen T. | Ecommerce Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2020 **What do you like best about Listrak?** They are great at prioritizing what is best to focus on - increasing revenue, sessions, and conversion rate. They help identify which projects will have the biggest impact on your business. **What do you dislike about Listrak?** Listrak reporting isn't intuitive. It feels cumbersome at times and hard to navigate. Luckily, I have an amazing account manager, Lindsay, who is always available to help me figure out how to do certain things. **What problems is Listrak solving and how is that benefiting you?** Listrak helps us connect with our most engaged audience by identifying audiences, developing new campaigns, and testing different tactics. Within the last year, we have seen around 20% increase in most of our KPIs. ### 41. Best email marketing partner out there **Rating:** 4.5/5.0 stars **Reviewed by:** Tom J. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2020 **What do you like best about Listrak?** The Listrak team is proactive and solutions focused. They are the true definition of partners with us. Truly knowledgeable account managers, delivery experts and project managers. All of that aside, we can see direct bottomline impact on their solutions and platform **What do you dislike about Listrak?** There is nothing I can list as far as dislikes or concerns with Listrak. **What problems is Listrak solving and how is that benefiting you?** We switched from Listrak to another, cheaper ESP. Immediately we experienced deliverability issues and loss of revenue. Once we returned to Listrak, we saw increases in email revenue very quickly and even during COVID and other economic factors that worked counter to that progress. ### 42. Listrak a True Marketing Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Todd M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Listrak?** Listrak is an ever-evolving company that started out as an Email Service Provider but has grown into a full marketing partner. They are continuously looking for new ways to support our business and to help us drive incremental revenue. **What do you dislike about Listrak?** Listrak has begun moving to more of platform based fees rather than fees for each and every functional tool which I appreciate. **What problems is Listrak solving and how is that benefiting you?** I have partnered with Listrak for nearly 10 years now. Listrak has helped us continuously improve and expand our email marketing campaigns from standard subscription-based mailing campaigns to triggered campaigns (SCA, Browse and Abandonment, Winback, Post Purchase, Recommendations etc.). They have helped us be more efficient with our Search Engine Marketing and Social Advertising by extending data to these platforms allowing us to build effective lookalike audiences. Additionally, they are providing us tools to tap into predictive tools to be more effective with our contact strategy. Listrak provides great strategic and technical support and a true strategic partner of ours. ### 43. User Friendly With Great Support Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Amy S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Listrak?** My company has used Listrak as our email service provider for two years and we are very pleased with the platform. I appreciate that the lists are kept separate, making the analytics and contacts differentiated. I also find the Conversation Editor intuitive, and enjoy the Visual Analytics option to quickly view conversation performance such as total entries and message revenue. Creating professional-looking messages is a breeze with various drag-and-drop elements and options for personalization. I meet with our designated account representative bi-weekly and find these calls incredibly helpful in strategizing program improvements. Whenever I experience an issue or have a question, the Live Chat support team always responds quickly and is helpful in providing the best solution. I would recommend Listrak to any company looking for a simple, straightforward email service provider. The platform, combined with its knowledgeable and passionate staff, make for a great partner. **What do you dislike about Listrak?** Sometimes creating specific segments can be a bit tedious, but I would say that is just the nature of this task. Aside from that, we have not come across any other negatives. **What problems is Listrak solving and how is that benefiting you?** Our company didn't feel that we were most effectively targeting our customers, so we implemented a Product Browse and Page Browse Abandonment campaign for both of our websites. The performance and revenue of these campaigns have continued to grow over the years, and we have come to realize just how effective a properly executed automated campaign can be for our company. ### 44. Great customer service and guidance **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Listrak?** Feedback has purpose and we are constantly improving our sends while analyzing the data as a team to implement move forward strategies. Bi-weekly meetings are thorough and we are often challenged with ways to improve our business--Listrak has solutions. Prompt and well informed responses from live chat as well as phone conversations with help desk. **What do you dislike about Listrak?** I am unable to work with some of the email templates/content buckets and do not have experience with HTML. I find the platform a little confusing to use. I also have tech problems when using on Safari (sometimes have issues on Chrome as well). **Recommendations to others considering Listrak:** Spend time on the demo--understand how to pull the correct data. **What problems is Listrak solving and how is that benefiting you?** We are now able to understand what is enticing our customers to read and click in to emails. They reporting is so much more advanced than the last platform we were using. ### 45. Amazing Service & Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Laura C. | Freelancer, Email & SMS Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Listrak?** The team is always willing to help and offer up suggestions based on their insights. Additionally, the team has stepped in and helped create automations when bandwidth was tight. Definitely recommend them as an ESP. **What do you dislike about Listrak?** Not applicable. Our time with Listrak has been a smooth ride from the beginning. **Recommendations to others considering Listrak:** I definitely recommend them as an ESP, they've been great! **What problems is Listrak solving and how is that benefiting you?** The main problem we're solving is being able to be more versatile with our segmentation strategy, especially since the launch of predictive analytics. ### 46. Great system, helpful staff **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler W. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Listrak?** I like the ease of creating and running my lists and seeing the reporting on how they perform. The system for adding artwork and generating your email is pretty dummy proof and the segmentation area has been very helpful for targeting different customers within our system. We have been able to automate a lot of the emails we were previously sending manually and this saves us time and energy. We have also been able to create new campaigns that we before wouldn't have had the time or man power to implement. **What do you dislike about Listrak?** Sometimes it is difficult to find the answers to questions I have on how to do something in the system. I hate to reach out to my rep for menial questions, though I know he is available. I feel like the answers are probably available in the support system, but navigating it can be a bit confusing. I'm also not crazy about the limit size for media uploads. It is difficult for us to host our own images for our emails and we always seem to reach our capacity and ask for more space within a few months, otherwise we would have to delete that data fairly frequently. **Recommendations to others considering Listrak:** Listrak has been really great for us as a company. I think a lot of that can depend on who your rep is though. However, if they aren't the right fit for you and your needs, Listrak can identify that and help find you someone who understands how you operate and how much or how little attention your account needs. They are great at letting you know new products are available but without pushing the product on you, or insisting you invest in something that might not be the right fit for your company. They are really about helping you grow based on your needs as a company and we have found that incredibly valuable. **What problems is Listrak solving and how is that benefiting you?** It has been a great email platform for us and we are really able to generate sales for the website quickly. We have been able to reduce the amount of time it takes to create emails, meaning we can generate a new email within a few hours if we need to react to something happening within the company. We have also been able to grow our email campaigns and automated sends which is great for sales. ### 47. An innovative company with great support and customer service who listens to their customers. **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | VP, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Listrak?** Our company has been using Listrak since moving from a prior ESP in 2014. Our main reasons for switching to Listrak was to improve upon the prior ESP's shortcommings. At Listrak we found improved (and faster) reporting, an easier to use automated workflow tool and improved customer service. Besides these improvements, Listrak brought experience in the ecommerce category. The majority of our revenue is generated through ecommerce related email. Besides using Listrak for ecommerce emails we also send regular editorial newsletters and emails on behalf of our sponsors. Listrak's back-end tools are the best we've used vs the three other vendors we have experienced. We currently use another ESP for one of our brands (required because of a third-party arrangment) and we wish we could switch from that system to Listrak which is far easier to use. We find the back-end systems easy to manage. The Composer tool was a huge improvment over their already useful editor. Our digital team are experienced coders, however the Composer greatly reduced the time to design email with it's simple drag/drop platform. It also allowed less sophisticated folks (like me) to quickly and easily create emails. The segmenting/audience tool is simple and intuitive (they have recently launched a new interface which makes it even easier to use). Listrak's technical support team is easily accessible via chat, phone or email and they respond quickly. Along the way we've added several of Listrak's solutions: email capture, product recommender and SMS. These have proven effective in driving revenue and growing our list. In summary, Listrak is innovative, listens to customer needs, has a high-touch customer service and support team and highly values their relationships with their clients. They are a good vendor and partner for our business. **What do you dislike about Listrak?** The new email capture system (Pop-up Pro) is a significant improvement over the previous mechanism but it really could use additional features like A/B testing. We had one experience with their strategic services 4 years ago and it just didn't work well for us. Despite that experience, I've been told they have new team members and we're set to try them again in the next month. **Recommendations to others considering Listrak:** Very strong ecommerce experience. **What problems is Listrak solving and how is that benefiting you?** We were looking to increase revenue utilizing "Recommender" and email capture systems far exceeded our goals within the first year. Since we started with Listrak our list of engaged subscribers has grown by 704%. Our revenue from email has grown 352%. ### 48. A data-driven, easy to use tool for marketers to automate their SMS, email, and CRM programs **Rating:** 4.5/5.0 stars **Reviewed by:** Petey S. | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2020 **What do you like best about Listrak?** I love their CRM tool which enables you to view data on your segments and right click on any graph to automate that segment for future marketing. I also love their drag and drop journey building tool. It is easy to use, pause, and update our journeys. In addition, their account team is extremely responsive, professional, and creative at solving our organization's marketing problems. Jon Sanville has been an excellent account manager who has been able to help us take our brands into the future with personalization. **What do you dislike about Listrak?** Accessing raw database data is not easy. Other marketing/CRM platforms enable us to use SQL to access the raw data. Listrak requires us to go through their support department, especially on large queries. **Recommendations to others considering Listrak:** Listrak performs extremely well when you utilize it as a data warehouse for your organization. I'd recommend enabling product data, consumer browse data, transaction data, content data, and other CRM data within the platform. This enables you to utilize their dynamic recommendation tools in email and other consumer communications. **What problems is Listrak solving and how is that benefiting you?** We're able to answer questions about how specific, defined audiences are performing vs. our entire list in their CRM tool. We can then activate and personalize their journey immediately using Listrak's journey builder. ### 49. A Satisfied Customer of Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Margot S. | Digital Marketing Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Listrak?** The Listrak platform is very user friendly. Additionally, the customer support is exceptional. The IT team is responsive and professional. Likewise our representative, Cody Johnson, is extremely hands-on and helpful in all aspects of our email marketing program. Learning the platform was easy and intuitive. The Onboarding with Listrak was a smooth process, heavily assisted by the Listrak team. We are constantly reviewing performance of current strategies and adjusting if needed. We are also about to implement a new feature to our platform, SMS, and are looking forward to future success of this tool. **What do you dislike about Listrak?** The audience filtering is a bit cumbersome, but improvements are being implemented. Additionally the conversations are bit complex, but the workflow tool should also address this issue. We will be looking forward to using the workflow in the future for both our email campaigns and the SMS tool we will be using shortly **What problems is Listrak solving and how is that benefiting you?** Automated conversations with the LTK platform are a great addition to our marketing strategy. The conversations run in the background generating revenue with very little maintenance. We have the benefit of being able to segment our audiences. ### 50. Excellent ROI for E-Commerce Brands Looking to Grow **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine R. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Listrak?** My account rep is wonderful. I love the ability to analyze how each message performed. I also love the product recommendation blocks, and ability to filter out customers based on location and purchase history. Deliverability of our emails has greatly improved since we switched to them from Mailchimp. There's simply no comparison to how much more effective the Listrak platform is. We've also been able to grow our list with their Pop Up pro. The email creator is also super easy to use and makes creating my weekly emails a breeze. **What do you dislike about Listrak?** It is definitely an investment, but the ROI makes it worth it! There is definitely a learning curve when getting started and I'm sometimes concerned that I'm not using each aspect of the program as effectively as I should be, but my rep has been wonderful in helping me. Their whole team is super supportive and always available to offer assistance. Their tech support team is also great for troubleshooting issues as well. Additionally, their annual conference offers courses for how use certain parts of the platform. **Recommendations to others considering Listrak:** Get ready for an increase in sales! Once you get up and running you'll be amazed at how effective the platform is. **What problems is Listrak solving and how is that benefiting you?** We are able to reach customers better with Listrak's customized recommendations and increase conversions with more effective triggered emails. I love being able to see which areas of my emails perform better, and the A/B Split Testing was enlightening as well and has helped me create better subject lines. The increase in sales since we have been using Listrak has been mind blowing! I now have more time to focus on the creative aspects of our marketing instead of figuring out how to just generate more sales...we plug in the creative and it generates sales for us! ## Listrak Discussions - [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) - 1 comment, 1 upvote - [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) - 1 comment, 1 upvote - [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) - 1 comment, 1 upvote - [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) - 1 comment, 1 upvote - [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) - 1 comment, 1 upvote - [View Listrak pricing details and edition comparison](https://www.g2.com/products/listrak/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+16%3A19%3A28+-0500&secure%5Bsession_id%5D=ddacdecb-1d1f-4aef-ad1b-bd0782b7fee8&secure%5Btoken%5D=9edc78f1c8c17b18c386c922919fd70df3a17f35991a2b1671337269d36f2bda&format=llm_user) ## Listrak Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Listrak Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Listrak Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,203 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)