Listrak Reviews & Product Details

I like that Listrak is built specifically for revenue-focused e-commerce teams, not just general marketers. It ties every campaign to customer behavior and sales, making our team more effective. I really appreciate how intuitive the journey builder is, allowing us to create multi-step, cross-channel flows (email + SMS + push) without needing a developer. Features like cart abandonment, browse recovery, win-back, and post-purchase sequences are easy to visualize, edit, and optimize. It's powerful yet not overly technical, so we can iterate quickly without waiting on IT. Listrak helps us segment audiences based on behavior, purchase history, and engagement, and its product recommendation features have increased our average order value. Review collected by and hosted on G2.com.

The reporting and analytics interface can feel a bit dated and rigid. Drilling into custom segments or combining cross-channel email+SMS performance in one unified view takes extra steps. The dashboards aren’t as customizable or visually intuitive as some newer tools, so building custom reports for stakeholders can be more time-consuming than it needs to be. Review collected by and hosted on G2.com.

I like how Listrak is deeply built for e-commerce, especially for B2B and wholesale workflows. It doesn't just do generic email marketing; it solves real problems we face daily with our OroCommerce store. The automation for abandoned cart, browse recovery, and post-purchase journeys is incredibly reliable and effective right out of the box. It has saved us so much manual work and recovered a lot of sales that would have otherwise been lost. I also really appreciate how well it segments B2B buyers based on order behavior, spending tiers, and product preferences—so we can send truly relevant messages instead of generic blasts. Review collected by and hosted on G2.com.

Reporting is solid for basic email and SMS performance, but custom B2B-focused analytics—like tracking ROI by customer group or wholesale channel—could be more flexible and easier to export. We also occasionally experience delays in data syncing during peak campaign times, which can affect how quickly automated messages go out. The initial setup of Listrak was doable but not completely straightforward—it’s definitely not a one-click, plug-and-play tool. Review collected by and hosted on G2.com.

I like that Listrak's platform is fast, making creating emails or reviewing analytics a breeze. The user interface is clean, organized, and user-friendly, so I don't have to search through many pages to get where I need to go. Its design is efficient and helps me do my job faster. Their team is wonderful, knowledgeable, and always very helpful. The platform is also easy to use and has a great UI. Additionally, when adding additional worklists, it's pretty simple and self-explanatory. Review collected by and hosted on G2.com.

Better integrations with mobile app. We use it solely for email and as it's not a mobile app first platform we still need to upload our audience segments rather than being able to build them within Listrak. Listrak does have great filters for audience segmentation but it's mostly email related, which is great but also limiting. Review collected by and hosted on G2.com.

I like Listrak for its advanced automations, which are a step up from what I used to get with Brevo. I also appreciate the advanced rules they offer to set up campaigns. Plus, having an open API to integrate with any software is a big advantage. Review collected by and hosted on G2.com.

Their UI. I need to attend a lot of their training sessions to understand their system. It should be easy to operate. Review collected by and hosted on G2.com.

I particularly appreciate the ease with which one can create complex automation workflows. The drag-and-drop interface is very visual and intuitive, allowing us to set up effective retargeting campaigns without needing advanced technical skills. The direct integration of Listrak with our Magento e-commerce platform is essential for synchronizing our product catalogs, order history, and managing abandoned carts. Review collected by and hosted on G2.com.

The Listrak interface is very rich, which means that getting used to it can take a bit of time at first. It takes time to master all the subtleties of the platform and navigate smoothly between the different menus. A slightly more modern and streamlined interface would be welcome. Review collected by and hosted on G2.com.

I like the great account management support and that Listrak is a good partner to have. I also appreciate the straightforward use of the software as it allows me to focus on my role's responsibilities as a marketer. Review collected by and hosted on G2.com.

Listrak feels complex and at times confusing, particularly in using lists versus segments. The user interface isn't very intuitive, which means I often have to rely on the Account Manager for support, even though it's supposed to be a self-service tool. It also requires quite a bit of technical knowledge to perform certain actions and processes. The WYSIWYG interface can be limiting at times. Review collected by and hosted on G2.com.

I use Listrak for email marketing. It's a good tool for email marketing and automations. I find the reporting very good compared to other platforms. The initial setup, although a while ago, I believe was simple. Review collected by and hosted on G2.com.

The interface is a bit dated, and I don't love campaign builds. They could streamline campaign setup and improve the UI. I'd also like to see enhanced segmentation. Review collected by and hosted on G2.com.

Listrak is very easy to use, but if you ever need help using the platform or finding something, their support team and our specific contact, Lindsay is amazing! Review collected by and hosted on G2.com.

I’d say the only issue is the limited space available when uploading assets to the platform for email or SMS. Review collected by and hosted on G2.com.

They have experts that help with everything, from the initial onboarding through maintenance and growing your lists or holiday planning. The platform is easy to navigate and use. The implementation was super easy thanks to their team. Integrating them to our sites was super easy for our development team. They have 24-hour support, so the US, CA and EU team can always reach out if they need help. We typically send 1-2 emails a week, and 1 SMS. Review collected by and hosted on G2.com.

I really don't have anything to say here, there are some features that I suggest (rarely) and usually they are already in the process of developing them on their roadmap which they actively share with clients. Review collected by and hosted on G2.com.

I use Listrak to run cross-channel campaigns, mainly email campaigns. What I like most is the use of AI features that offer user-based behavior insights, which helps in serving user recommendations based on their past purchase history. The initial setup was seamless, allowing me to get started without much issue. Review collected by and hosted on G2.com.

I find the interface of Listrak complex. For instance, while generating reports, I need to select multiple options to get the specific report. The user interface also seems old and still requires a lot of manual effort. Review collected by and hosted on G2.com.