--- title: Listrak Reviews meta_title: 'Listrak Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 306 reviews by the users' company size, role or industry to find out how Listrak works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 306 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Listrak Reviews **Vendor:** Listrak **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 306 ## About Listrak Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. ## Listrak Pros & Cons **What users like:** - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. (32 reviews) - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. (23 reviews) - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. (23 reviews) - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. (17 reviews) - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. (16 reviews) - Users highlight the **exceptional customer engagement** of Listrak, making it easy to connect with and retain customers. (13 reviews) - Easy Setup (13 reviews) - Analytics (12 reviews) - Users value the **easy integration** of Listrak with their MarTech stack, streamlining email and SMS campaigns effortlessly. (12 reviews) - Integrations (12 reviews) **What users dislike:** - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. (17 reviews) - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. (11 reviews) - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. (8 reviews) - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. (8 reviews) - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. (8 reviews) - Users find Listrak's **complexity** overwhelming, often relying on support to navigate its confusing interface and features. (7 reviews) - Missing Features (7 reviews) - Users find **navigation difficult** due to a complicated interface and lack of intuitive functionalities. (7 reviews) - Users find the **UX improvement lacking** , with slow adoption of new technologies and a clunky email building process. (7 reviews) - Complex Features (6 reviews) ## Listrak Reviews ### 1. Potential is great, but understanding is a barrier **Rating:** 3.5/5.0 stars **Reviewed by:** Arielle J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Listrak?** I like that we have a dedicated account manager. We meet with her as often as we like (we chose 1x per month) and she has been a great resource for us. I also like the chat feature for the support team. **What do you dislike about Listrak?** Listrak is a bit difficult to understand. The help articles aren't always the easiest. There is a knowledge barrier between what Listrak could be doing for our business and the work required on our end to accomplish it. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to send email Newsletters to our email subscribers. Our account manager helps us review areas of weakness in our campaigns so we can make improvements ### 2. Solid Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** James W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2024 **What do you like best about Listrak?** We find Listrak reasonably easy to use, and we have been with them for long enough to see the company grow in size and features. In that time, they have kept up their personal customer support, and we can still count on their good people communicating and providing service in timely fashion. **What do you dislike about Listrak?** Their storage and use of data is fairly inflexible. You have to conform all tasks to their particular logic in order to get the results you want. **What problems is Listrak solving and how is that benefiting you?** Listrak provides the necessary halo of solutions to running a solid, high-performing email marketing program for multiple brands. ### 3. Amazing Program! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelli B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Listrak?** We love all of the tools that Listrak provides to give our clients the best experience! **What do you dislike about Listrak?** Can't really say that there is anything that we do not like. The only feature that I wish that they had was the ability to embed videos into emails... but as quickly as they update their capabilities I'm sure it may be in the works at some point! **What problems is Listrak solving and how is that benefiting you?** We love the fact that you can have up to 3 images side by side and you can lock them horizontally so that they do not stack in the mobile version like most ESPs do. ### 4. Listrak and Indrio Brands **Rating:** 5.0/5.0 stars **Reviewed by:** Bailey B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2024 **What do you like best about Listrak?** The customer service is honestly great and our rep is always on top of things when we need her. There are also a lot of helpful articles out there to look at as well if need but customer service is always awesome. **What do you dislike about Listrak?** I don't really care for the list setup in listrak. If a customer unsubs in a post purchase they are still getting marketing emails from us in other lists and this is something our customers do not like. **What problems is Listrak solving and how is that benefiting you?** Helping us with our email and sms/mms marketing and trying to manage everything. Being the only person working with emails for 4 different brands, listrak makes it a lot more simple than our last email provider. ### 5. Great service and results - worlds better than competitors! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Listrak?** Full service and partnership makes optimization and enhancement to our programs a pleasure. **What do you dislike about Listrak?** Nothing - I wish my previous organization switched sooner than they did! **What problems is Listrak solving and how is that benefiting you?** How to effectively run an email and sms marketing program with limited staff. ### 6. Dated Service With Fantastic Account Managing **Rating:** 2.5/5.0 stars **Reviewed by:** Chase P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2024 **What do you like best about Listrak?** The best part of Listrak without a doubt is the personal Listrak representative you are given to help you along your Listrak journey. We have Alaina as our rep, and she's hands down one of the best assets we've received from Listrak! **What do you dislike about Listrak?** Listrak unfortunately feels and runs very out-datedly. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping get information to our valued customers! ### 7. Listrak is a powerful ESP that I was happy to learn how to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2024 **What do you like best about Listrak?** The Customer Support provided by Valerie Stecker, my account manager. She was extremely helpful in ensuring that I got all the answers I needed related to Listrak and taught me a great deal along the way. **What do you dislike about Listrak?** I don't believe that the user interface is very intuitive. **What problems is Listrak solving and how is that benefiting you?** Listrak had a long-standing integration with my company which meant that there was an abundance of data stored in the ESP which benefited me with audience segmentation. My Account Manager, Valerie Stecker, was also very impactful in helping me with SMS, email automations, and general account management support - I greatly appreciated her! ### 8. Listrak For Ammunition Industry (SHAFT) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 19, 2024 **What do you like best about Listrak?** Easy integration with our MarTech stack, compatible with our industry. **What do you dislike about Listrak?** The 1.0 platform still has its moments. Looking forward to a more-reliable experience on 2.0. **What problems is Listrak solving and how is that benefiting you?** Listrak is our primary method of marketing, digital or otherwise. We rely on our email and SMS programs to communicate with our customers. ### 9. One-stop for everything Email Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Shams A. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Listrak?** It's their CRM & Email Marketing kit. What we really like about Listrack is their email segmentation, scheduling & reporting tools, A/B testing, personalised email generator/content and scheduling. **What do you dislike about Listrak?** Listrack is more or less like other email marketing software providers with couple of benefits up/down and almost about the same pricing. I don't have any dislikes, it works well. **What problems is Listrak solving and how is that benefiting you?** Listrack is simple, no complexity at all, while there are bunch of email marketing automation tools but its kind of difficult to set up and with Listrack its a breeze and within a few clicks yours email communication could be rolled out to your users/customers. ### 10. Working with Listrak we're in capable hands. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Listrak?** The personal attention you get from the Listrak team (account manager, GXP, Support, ect..) is top notch. They're very quick to help with everything from urgent matters, to creative feedback, and campaign questions. **What do you dislike about Listrak?** Starting out, the "conversations" and journey builders can come off as very complex and daunting. **What problems is Listrak solving and how is that benefiting you?** Through Listrak we were able to establish thorough on-site automated campaigns. We've seen a substantial increase in email sign-ups since we first started with Listrak. ### 11. Overly Expensive, Outdated, And An Excuse Driven Client Services Team **Rating:** 0.0/5.0 stars **Reviewed by:** Ryan B. | Director of Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Listrak?** I thint that some of the email features are nice, they make it easier to create emails based around previous sends. Some of their tech peices are solid, Send Time Optimization works well. Ability to use the system to send unique codes from a list is great as well too. **What do you dislike about Listrak?** Horribly expensive. We saw our email program drop from a 38x to a 9.5x in a year, primarily our platform expenses quadrupling from our previous ESP. IP address is a shared IP, and we were added to one that already had reputation issues, causing for bounce rates to hit as high as 12%, each time there was some other excuse (it's your domain, it's microsoft, it's what your sending, it's who your sending it to, etc) never had any issues to this extent, nor did we have any issues that took over 3+ months to reslove. The implementation was only have completed, and there were issues with things being incorrect in setup, leading to even more issues with our automated emails. The client services team seems to be stretched so thin that we had issues all the time regarding not hearing back on things, issues with delays, etc. If you need a platform that acutally is going to work with your ROI is easy to integrate, go find another one. **What problems is Listrak solving and how is that benefiting you?** They filled a gap when Bronto twilighted, that gap fill was about the only thing that Listrak has ended up solving and that has directly benifited our company so far. ### 12. My take on Listrak SMS & Email Broadcast Messages **Rating:** 5.0/5.0 stars **Reviewed by:** Ricardo F. | Marketing Lead Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Listrak?** I think that the platform as a whole has many upsides. To start, there are many convenient tools for the end user such as a solid email building foundation, artwork options, contact list segmentation, different "Master Lists" for unique targets, etc. **What do you dislike about Listrak?** If I had to list items I dislike about Listrak, it would entail the inability to copy & carry over built emails from one Master list to another, the need for split Master Lists to be incorporated via Conductor, which separates certain lists from other analytics groups, the inability of the platform to convert currencies from other countries into USD, & some other minor nitpicks. **What problems is Listrak solving and how is that benefiting you?** Listrak is a great solution for consolidating master contact lists into one place, & managing revenue analytics from a high level perspective. The performance summary is a quick & easy method to view how current campaigns are performing. ### 13. Growing with Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Listrak?** Listrak's support is unmatched! Their friendly, expert team helps us accomplish exactly what we want. I appreciate how they share insight as well as instruction. And there are so many possibilities when it comes to automation, segmentation, personalization, and split testing. Other platforms make you jump through hoops, requiring integrations or special setup. With Listrak you can have have a seamless, sophisticated email campaign in one place. **What do you dislike about Listrak?** Portions of the platform are not intuitive and can be tricky to navigate. That said, there is always a tutorial or a team member to point in the right direction (or even help with setup), so it's never an issue for me or my team. **What problems is Listrak solving and how is that benefiting you?** Keeping in touch with our audience - Emails sent through Listrak help to keep our brand at top of mind, and we see increased sales with every email sent. Additionally, based on interaction with our emails, we gain insight into what customers want. Analytics allow us to track success and make decisions around prioritization for our marketing department. ### 14. Great Tool, Amazing Support **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany V. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Listrak?** The Listrak services teams are top-notch. Whether it is our bi-monthly calls with our success manager or integrating a new feature, the personnel are responsive, knowledgable and what makes the platform a step above others. **What do you dislike about Listrak?** The dashboards and navigation are a little less intuitive than other ESP's I've used. All the same information is there, you might have to just dig a bit more to filter or refine the information you are looking for. **What problems is Listrak solving and how is that benefiting you?** Email marketing, deployment and customer journeys. We just started using the merchandising tool, eager to see how it performs as a replacement for a previous tool we were using onsite and in emails. ### 15. Leap and bounds ahead of many of their competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Caitlyn K. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Listrak?** I've worked with a few of their competitors over the years and I can honestly say Listrak is the most user friendly. I was able to pass off my email building duties to a coworker with no experience in Listrak with minimal training while I was on a leave of absence. **What do you dislike about Listrak?** My only complaint would be that I don't have the capabilities to build sections out in my emails that would be for only desktops, or only for mobile messaging. Other than that, I am very happy with all of the tools and the structure that is currently available. **What problems is Listrak solving and how is that benefiting you?** This track takes a lot of the guesswork out of email marketing and gives us the capability to quickly build and send promotions. ### 16. Listrak’s email, SMS, & GXP continues to grow our business **Rating:** 4.5/5.0 stars **Reviewed by:** David S. | Management Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Listrak?** We currently use email, sms, and Listrak's GXP solution to grow our business. We have series of broadcasts sends, automated campaigns, triggers, behavioral banners and more. SMS is our fastest growing channel at the moment and continues to grow WoW and MoM as we build out automation and segmentation for this channel. My favorite part about Listrak is that they regularly meet with our team and consult and provide expertise to ensure we are meeting and achieving our business goals. **What do you dislike about Listrak?** Our listrak instance has a lot of data so sometimes it can take a while to compile. Investing in additional capacity to speed up processing would be helpful. **What problems is Listrak solving and how is that benefiting you?** We are able to utilize Listrak to drive revenue, increase conversion, achieve qualitative and quantitative objections all with only about 1.5 employees working on email and sms as a whole. Our company is e-commerce with over $100M+ revenue. ### 17. The communication, organization & responsiveness of Listrak + the SMS implementation was outstanding **Rating:** 5.0/5.0 stars **Reviewed by:** Carthy F. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Listrak?** In addition to excellent account management, the Listrak team offers so many great services and ideas to help grow your business. We are in the early stages of the SMS program and we're already seeing great results. **What do you dislike about Listrak?** Navigating the Listrak portal can be overwhelming at times but the more time I spend in it, the better it gets. The help section and support team can usually help quickly when there is a question. **What problems is Listrak solving and how is that benefiting you?** Listrak is helping us learn more about our customer lifetime cycle. Since migrating to this platform a few years ago, we understand more about our consumer behavior and we're able to better target them because of this. ### 18. A fantastic 2-in-1 platform for Email/SMS needs **Rating:** 5.0/5.0 stars **Reviewed by:** Grant R. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2022 **What do you like best about Listrak?** Listrak's platform is incredibly intuitive and allows the user to tweak messages to properly suit campaign objectives. I like the ability mix and match email and SMS campaigns in our flows to constantly be a top-of-mind brand for our consumers in our industry. Listrak is always receptive to our feedback and we have weekly calls to improve on our outreach to our audience. **What do you dislike about Listrak?** Sometimes we encounter issues with the platform or would like some things to be changed. But that is where I think the relationship with Listrak's team far outweighs any of the cons because they are very receptive and cognizant of our feedback. **Recommendations to others considering Listrak:** Take advantage of those calls with your account manager, it will pay dividends for your business. **What problems is Listrak solving and how is that benefiting you?** Listrak has helped us curate our content in both email and SMS to ensure we are exhausting every effort to get our products in front of consumers. They are always thinking of unique ways to increase conversion while being as cost-effective as possible with our email and SMS programs. Each week it feels like we have something presented to us that could be beneficial for us. ### 19. Great ESP for high volume ecommerce companies & SMS **Rating:** 5.0/5.0 stars **Reviewed by:** Robbie H. | Vice President Of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about Listrak?** Listrak always delivers emails to inboxes. Over the multiple years we've been a client there have been ZERO concerns with deliverability. That is such a core and necessary requirement for an ESP. Their recent addition of SMS has opened up a whole new marketing aspect for our store. We've loved manging both email and SMS in one platform. **What do you dislike about Listrak?** Listraks admin area can be a bit confusing and challenging to navigate. It has improved over the years and they continue to make tweaks. Once you learn it of course these issues are no big deal. Though occasionally I have to really search for a report or area that I don't often use. **What problems is Listrak solving and how is that benefiting you?** Delivering large volumes of emails to a large list of subscribers. We have also started using them for other services such as SMS, split testing emails, and quite a few other offerings. ### 20. Incredible Account Management **Rating:** 4.5/5.0 stars **Reviewed by:** Shannon M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Listrak?** Coming from a past in Client success/management, I understand what I expect in an AM, but Sima Ganaba is the golden child for best-in-class account management. Not only does Listrak aim to resolve business challenges, update processes, support automation and make suggestions on how best to implement new strategies across email, sms and recommendations, but they support us within our CRM efforts, monthly reporting and strategies to inform business decisions. I can't speak highly enough about Sima regarding her efforts. Not only is she working with us from across the world (we are AU based - never has she let timezones impact her ability to get back to us promptly), she is never shy to admit when she needs to rally troops internally to understand the problem and implement a solution. Her communication is top tier, and her ability to follow up, action requests, and outstanding items is incredible and makes my day-to-day considerably easier. **What do you dislike about Listrak?** We've had some ongoing issues when it comes to data feeds, and the way our business / Listrak calculate specific fields. We understand where the limitations lie on our side, and where Listrak could improve but we are always being considered within the product roadmap, on any improvements that would directly impact our ability to do things better. It's wonderful the depth of automation available within Conversations, but these would be hard to get a handle on if being managed internally. Additionally, I would love better A/B testing capability when it comes to content in emails (send a whole email to A or B, without needing to allocate this within an audience, and run multiple tests at a time. **What problems is Listrak solving and how is that benefiting you?** The road to personalisation and automation within emails - audience builders / laying over crm with email data to identify relevant customer trends Automation within triggered flows - both in SMS and Email ### 21. Listrak is a great full-service marketing platform **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren B. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Listrak?** I love that we have a dedicated Account Manager who supports our account. She's a rockstar who pushes through our requests and tracks any support tickets or tickets placed with GXP. In addition, GXP makes automated campaigns easy to implement and maintain. Listrak Support is also quick to get back to me when I need help with anything. **What do you dislike about Listrak?** I don't like that the platform isn't built well for self-service. With other platforms, like Hubspot, I could set up automated campaigns in seconds, but in Listrak, I need the Account Manager or support to help me get them set up. It's also much easier/faster to set up integrations in other platforms but in Listrak, it has taken over 6 months to get two data fields into the system. There are also funky things in the platform like Conversations vs. Journey Builder - Journey Builder looks like it would be easier to use than Conversations but I keep hearing that we shouldn't move over to it yet. My question is why is it live in the system if employees don't want to use it yet? I also think the navigation of the platform is confusing - there are way too many options and pages could easily be consolidated. It's also strange that we can't build a custom dashboard to view reports - I get my reports weekly from our Account Manager and it's in a giant spreadsheet with a ton of tabs. It's helpful data but I'd like to view the reports/graphs that are important to me at any time - not once a week when it's emailed to me. When it comes to the lists, it bothers me that the data on lists are separate and it takes extra steps to get it all in sync. If I collect a customer's first name or their pet's names for example, I want that information tied to their email address available on all lists. If I want to send a dedicated email to a subset of customers pulled from a different source, instead of creating a list for those contacts, it's easier to create a new profile field to track them, which is strange and it's why we have a bunch of old profile fields that need to be cleaned up. **What problems is Listrak solving and how is that benefiting you?** It's nice having a full-service team that implements many of the things we want. ### 22. Seven Year Partnerhsip **Rating:** 4.5/5.0 stars **Reviewed by:** Christopher M. | Ecommerce/Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Listrak?** We've been a partner with Listrak for nearly seven years. In that time, we've had incredible stability with our account management group. We've only had three reps over those seven years; each has been excellent. They are platform experts and help not only with tactical implementations but also with strategic direction. They have been critical to the growth we have driven on the site. **What do you dislike about Listrak?** Listrak's platform, at times, isn't particularly intuitive. At times we depend on their team to help us navigate and execute within the Dashboard. Reporting is also lacking. Triggered email performance is a manual report pulled weekly by Listrak and emailed to us. I would love to see further investment into their dashboard to make it easier for the end user. **Recommendations to others considering Listrak:** Clean up and make the user console easier to to use and more logical. **What problems is Listrak solving and how is that benefiting you?** Frankly, this list is almost too long to cover how they've helped our business. Put simply, when we started our relationship with Listrak we wanted to grow our list size and email revenue. While not divulging specific numbers, over these past seven years, our email list has increased by 1100%, and our annual email revenue has increased by 530%! ### 23. Great tool with great potential **Rating:** 4.0/5.0 stars **Reviewed by:** Alex K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Listrak?** The best about Listrak is the great team we work with on a weekly basis. They are very knowledgeable and constantly help us identify new opportunities to grow our business and improve our communications with our customers. **What do you dislike about Listrak?** The platform is limited in terms of design, the drag and drop tool lacks of certain design and edit capabilities that are available on a lot of newer web softwares. Sometimes, the software can be glitchy as well and it can be difficult to understand the logic behind certain behaviors. SMS program does not allow dynamic coupons with Shopify, and it opens the door to discount abuse. Listrak does not integrate fully with Shopify, and we cant target audiences created in Shopify, or to create automation flow triggered by Shopify actions. **What problems is Listrak solving and how is that benefiting you?** I wish Listrak would integrate with Shopify in order to have a real-time, seamless synchronization, so we can use audiences created in Shopify, and create flows using Shopify triggers for SMS and email. ### 24. Extremely professional team of experts that help guide your through every step of the process. **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer T. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Listrak?** As part of the Listrak integration, the team assigned to your account literally walks you through every step in the development and integration process. They have experts on staff that can work through every unique scenario your programs bring to the table. I immediately saw a lift in revenue associated with our initial welcome program through Listrak, and then realized even more through SMS. This was the first time we have ever used SMS in our marketing and despite starting from scratch on a contact list, our revenue more than paid for the entire program right out of the gate. We've seen nothing but wins with Listrak. **What do you dislike about Listrak?** I really haven't had any negative experiences with Listrak so far. The only dislike I have personally is with the web developments on my side of the project. We have been very slow to get this program up and running. But kudos to Listrak team for being patient with us. **What problems is Listrak solving and how is that benefiting you?** We use Listrak as our EMS tool as well as marketing automation and SMS. I'd like to use them on more.... ### 25. Incredible support on a great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Annie G. | Director of Acquisition and Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2023 **What do you like best about Listrak?** Listrak is an easy-to-use, informative, and effective email platform, but more importantly the support from the Account Managers and support team is unparalleled. Everyone I have worked with at Listrak is truly dedicated to their client's success, and they go above and beyond to help in any way they can. The chat and support line always helps with smaller tasks quickly, and everyone is always incredibly friendly and positive. **What do you dislike about Listrak?** The only downside about Listrak is some small little things within the platform. For example, we use Google Analytics as our data source and sometimes it is difficult to match reporting, however our Account Managers do a wonderful job at filling in any gaps and finding solutions. **What problems is Listrak solving and how is that benefiting you?** Listrak is primarily our ESP and on-site popup platform which helps us create product communications and customer journeys for our business. We do broadcast emails, web popups, trigger and transactional campaigns. ### 26. A.M.A.Z.I.N.G **Rating:** 5.0/5.0 stars **Reviewed by:** Greta W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Listrak?** The fantastic partnership, added value, perspective, collaboration, respect, and overall customer service! Working with Megan M. has been such a top-level experience. She is a great account owner who always goes above and beyond what we ask; she gained trust and loyalty within our company, and I can also imagine within others. Megan has also provided value added by utilizing her project management team - specifically Erick and Jordan, who have put forth a tremendous effort to connect and work with our internal teams with launches. We could not have done anything without this additional support, and we appreciate the amount of effort to help our team. **What do you dislike about Listrak?** Nothing. We have had an outstanding experience with Listrak; Megan and her team are the best! **What problems is Listrak solving and how is that benefiting you?** Email automation, ensuring our customer lists are set up on email campaigns to be communicated to on a more frequent cadence. Email optimization, with each email sends making sure we set up for success on how each email is presented to the end customer. ### 27. Extremely positive experience with continuing growth YOY! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole O. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Listrak?** I have used Listrak at two companies totaling over 4+ years with the program. Our account rep has been absolutely amazing, and every Listrak member I have worked with has been very knowledgeable about the tool. The changes that have been made to the platform have made everyday use evermore user-friendly and they are constantly working on new initiatives to bring modern technology to us. Truly, putting together an email or SMS campaign takes minutes and is pretty foolproof. **What do you dislike about Listrak?** There is nothing I dislike about Listrak, but I would love to see some more capabilities added around SMS reporting. I also find reporting through the journey hub a bit confusing and complicated. **What problems is Listrak solving and how is that benefiting you?** Our entire email marketing and sms programs are run out of Listrak for multiple different brands. Having access to everything all in one tool is extremely beneficial to us as it saves so much time and resources. Also having the GXP program has brought incredible growth across all avenues. ### 28. Great tool for reaching your customers via EMAIL & SMS! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Listrak?** It's easy to set up emails and SMS for marketing directly to your customers. Their GXP product automates some of the tasks! Building out emails is a simple and intuitive drag & drop process. **What do you dislike about Listrak?** Setting up "audiences" and list filtering is not immediately intuitive but isn't altogether a terrible experience. Luckily our account manager is very responsive to inquiries and their tech support is great! **What problems is Listrak solving and how is that benefiting you?** LIstrak provides a method for us to quickly and efficiently design and schedule the massive amount of marketing emails we send out every day. Listrak's GXP product is a hands-off solution that allows us to stay in touch with our customers on their journey with us to help capture more conversions! ### 29. Overall good, but lacking in technology. **Rating:** 3.5/5.0 stars **Reviewed by:** Allie O. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** I appreciate the partnership between my team and my reps. I find them to be extremely responsive and will do anything to help me resolve a problem or think of new ideas. In terms of the platform itself, I find it pretty easy to navigate and we haven't run into any technical issues. It's a reliable platform. **What do you dislike about Listrak?** I think a lot of the reporting aspects within Listrak are difficult to navigate and not user friendly. Often when I'm trying to pull a monthly overview of sends, opens and clicks across all of my campaigns (which are on different lists), it takes me way longer to pull because of all the toggling I have to do across each list. I also wish there was more personalized functionality available for HTML emails. Any type of personalized options require emails to be created and sent from composer, which we do not want to use. This has forced us to look elsewhere for this technology. **What problems is Listrak solving and how is that benefiting you?** Reaching our customers regularly. We're able to effectively market our customers and at the touchpoints we need to, such as abandonment. Again, I think we're at a point in our program where we are doing much of what we can that's available to us, but the personalization functions are where we have white space. ### 30. Great Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Listrak?** I love the tools, and the analytics and testing options we have. Our account manager Jon has been incredibly helpful as well. We've had a few in the time we've been with Listrak, and with the previous ones I don't think it ever came up whether or not they had experience in our industry and it didn't seem like they knew for sure what to do with us, but with Jon, it's clear that he is and that's been of great assistance to us in planning strategies. **What do you dislike about Listrak?** There are occasionally issues with UI that crop up, which may be due to our browser but I've never been able to get a different result in others at regular resolution. If you shrink your screen to 90%, the missing buttons do appear. This caused a bit of confusion in some of the tools but I was at least able to get an explanation from our account manager at the time. **What problems is Listrak solving and how is that benefiting you?** They've allowed us to manage our customer data in separate lists, which wasn't something we could do before and they've simplified both constructing emails and segmenting things. Previously, we would hand-code our emails and that would take forever, and if we needed a specialized segment we'd either need to cobble one together from pieces of an SQL query library written by our tech team or bother them to write a new one. ### 31. Listrak is a great user-friendly ESP. **Rating:** 3.5/5.0 stars **Reviewed by:** ANDREA N. | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Listrak?** - Our account manager: Andy Bergren - User-friendly platform ~ Easy way to build emails ~ Navigation is pretty straight-forward ~Organized way to categorize messages - Great hub for all of our analytics **What do you dislike about Listrak?** - Not being able to tell who of our email subscribers are also SMS subscribers - LTK Support actually used to be super helpful but seems like lately are always directing us to our AM. This is more for chat than anything else. - Not being able to drag and drop filters between filter groups - Not being able to update a scheduled message into or out of time optimized sends **What problems is Listrak solving and how is that benefiting you?** One of the things that Listrak has introduced is the JourneyHub, where we will be able to tie sending emails and SMS messages depending on where the user is more active. ### 32. Effortless Optimization and Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Listrak?** Listrak, and my support team at Listrak, make it so easy to create, schedule, and adapt to our business' changing needs in the online marketplace. They're always available to answer questions, too! **What do you dislike about Listrak?** Some of the templating for emails could use updating to be more customizable. I still need to rely on my creative department more than I'd like for certain product spots and highlights. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to do daily emails to engage with our customer base, as well as automated emails for new customers, latent customers, and abandoned customers, plus SMS messaging. ### 33. Versatile platform and amazing customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Susan R. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Listrak?** Listrak provides solid technology to bridge the entire e-commerce environment making it easy to segment to customers appropriately and send them relevant content. **What do you dislike about Listrak?** They are currently upgrading areas of the platform where some features are available, but others are only available in the legacy format. **What problems is Listrak solving and how is that benefiting you?** Providing a connection between our customer website orders and processing software to deliver the products streamlines our process to make everyone more effective. ### 34. Great Partners **Rating:** 4.5/5.0 stars **Reviewed by:** Margo W. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Listrak?** The service we have received from our account manager has been amazing and really helped transform our email/SMS program over the last year. Having a true partner is the best part of my experience with listrak. **What do you dislike about Listrak?** GXP lead times have been a struggle the last year or so, although they have drastically improved over the last few months. **What problems is Listrak solving and how is that benefiting you?** Listrak is our partner for our email/sms marketing. They continually help us create strategies to drive incremental growth within those channels. They are also our partner for GXP initiatives and have helped us grow immensely within this channel - testing different strategies and continuing to drive revenue and conversions both through on site and off site campaigns. Listrka has also helped us with the integration of our loyalty program, which will drive huge benefits for customer retention. ### 35. All Around Useful Tool for Marketing and Emails **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2023 **What do you like best about Listrak?** Our current Rep Jon is super helpful in giving advice on how we are performing in our area of sale and Marketing compared to others in our field, and changes we can make to help grow our business and produce sales. The easy of email creation is amazing. Even a non-graphic designer like myself can draft and send an email. Also, checking the message activity and results is super easy and helpful. **What do you dislike about Listrak?** When we started with Listrak, our rep was not very helpful. We have went through a couple reps now and since Jon has been assigned to us, we have had a much more enjoyable and useful experience with Listrak. **What problems is Listrak solving and how is that benefiting you?** They continue to help us improve our emails, welcoming series, and abandon carts procedures to retain and create new sales opportunities. ### 36. Listrak has been nothing but Supportive! **Rating:** 5.0/5.0 stars **Reviewed by:** Sara L. | Enterprise (> 1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Listrak?** Listrak has supported us in every aspect. Our Account Manager and Director have always been available, knowledgeable, supportive, and so much more! The platform is intuitive and provides many features, options, and metrics to track what's important to us. When support is needed, it is there! Anytime we have reached out with questions, we are met with quick responses and answers to all issues. Couldn't ask for a better partner! **What do you dislike about Listrak?** There isn't much to dislike about Listrak. If we had any complaint, it would be that sometimes the platform has glitches preventing us from navigating it. **What problems is Listrak solving and how is that benefiting you?** Easily compose and personalize email and sms messages while tracking key metrics to improve engagement and revenue where possible without the "frills" other platforms have. Listrak does what it says and does it well! ### 37. Our go-to platform for ecommerce digital marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Mark S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2023 **What do you like best about Listrak?** Listrak offers a full range of marketing tools that help make our business better. Everything from product recommendations to broadcast and trigger email campaigns and SMS solutions. Their technical support, account management, and implementation teams have always been spot-on as well. **What do you dislike about Listrak?** For a while I didn't like that everything was an a la carte style for features. Each time we wanted to add something, there was always a new charge. BUT they have changed their model a little bit now to sell your more of a package style. **What problems is Listrak solving and how is that benefiting you?** They are solving how to better integrate email marketing and SMS marketing solutions together, along with other automation, to make it a more omnichannel marketing channel for our customers. ### 38. Great email partner **Rating:** 4.5/5.0 stars **Reviewed by:** Samantha K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Listrak?** Beyond the platform being simple and easy to use, the team members from Listrak we partner with are absolute superstars! The platform is clear to use and very straightforward. If I ever have any issues, our reps are always there to jump on a call and help out, which is beyond valuable in any partner we use. Additionally, the team is always checking in on our goals to align and see how we can further leverage the capabilities of the platform to meet said goals. I have worked with listrak on two separate accounts and they have always been fantastic! **What do you dislike about Listrak?** The composer leaves much to be desired to help create emails that look beautiful on both desktop and mobile. It was built with desktop in mind first; however, most consumers now read email on mobile devices. **What problems is Listrak solving and how is that benefiting you?** Listrak is managing all of our batch and blast emails and automated emails to connect with our customers and drive sales. ### 39. Versatile ESP for Enterprises **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2023 **What do you like best about Listrak?** Listrak is a versatile Email Client that provides fairly robust analytics reporting. This, along with quality customer service and great account management, makes Listrak the best ESP I've worked with in my 12+ years of email marketing. The ability to have both email and SMS in one place is very convenient. **What do you dislike about Listrak?** Unlike email, Listrak's SMS analytics reporting is not very robust. Although this is a newer area for Listrak, conversion tracking is completely lacking. It would be helpful to see crossover data between email and SMS customers even if the identifying data were restricted. **What problems is Listrak solving and how is that benefiting you?** Listrak is a single-source provider for all of our digital marketing communications, combining two of our biggest revenue-driving channels. Listrak also provides a way for us to validate data gathered by Google Analytics. ### 40. ecommerce coordinator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Listrak?** I like how easy the composer, drag and drop, feature is. I also like the live chat so i am able to ask short questions and get immediate answers. **What do you dislike about Listrak?** The item I dislake the most about Listrak is the long turn-around when tasks are escalated to support when our AM can't move foreward. We are also on pacific time, so unfortunately, at 3pm we are unable to connect listrak. **What problems is Listrak solving and how is that benefiting you?** listrak is helping us sell products to our users through both our daily campaigns, automated messages, and reccomender blocks. ### 41. Listrak is Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Listrak?** I love that Listrak is so easy to use! Emails and text messages are easy to assemble, and you have all the reporting you need at your fingertips. Also, if you have questions, there is a live person, just an email or call away to help. **What do you dislike about Listrak?** There isn't anything I dislike about Listrak. I have dealt with other companies that were hard to work with. Listrak offered everything I felt we were missing from the other companies. **What problems is Listrak solving and how is that benefiting you?** Listrak helped us get back on track with our email program, and we started utilizing text messages, adding a division to our omnichannel approach. We are now using GXP to help us identify more of our customer base and grow our subscribers. ### 42. Great Partnership with Excellent Service and Knowledge **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Listrak?** The account managers and people we work directly with at Listrak are extremely knowledgeable and offer us great suggestions for our email marketing campaigns. Unlike other ESP's we have used before, Listrak is very hands-on and attentive, and because of that, we are recognizing increased revenue and conversion rates. Extremely happy with Listrak! **What do you dislike about Listrak?** Nothing to dislike at all. I have a hard time thinking of anything negative. **What problems is Listrak solving and how is that benefiting you?** Listrak has offered our company options and solutions to not only increase our reach from an email marketing standpoint, but is helping us to optimize each individual contact with the customer by taking advantage of automated product recommendations and retargeting based on our subscriber's previous purchase history. In addition, they have been instrumental in helping us segment our email marketing lists in order to place the right products in front of the subscribers that have the highest probability of clicking, opening, and converting into a sale. ### 43. Cultivating customer relationships **Rating:** 4.5/5.0 stars **Reviewed by:** Bob T. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2023 **What do you like best about Listrak?** Listrak allows us to have an ongoing conversation with our customer base. Using strategic recipes, we can segment and personalize our messaging, ensuring we have the right communication in front of the customer. **What do you dislike about Listrak?** The only "dislike" I have about Listrak is that we are under-utilizing it. **What problems is Listrak solving and how is that benefiting you?** Listrak allows us to automate communications with customers who have opted into a relationship with us. This allows us to strategically identify the appropriate segment we need to target by campaign. ### 44. We have seen great growth with Listrak. **Rating:** 4.5/5.0 stars **Reviewed by:** Justin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Listrak?** Having an account manager who can keep you updated on the latest technology and best practices has been very valuable. We have seen great results by adding automation and SMS at their suggestion. **What do you dislike about Listrak?** There is a learning curve on some of the features, so for me, whose job is not full-time working in the platform, it can take a while to get comfortable with some of the tools. **What problems is Listrak solving and how is that benefiting you?** Listrak meets our needs for timely communication with our customers. We can go from concept to contact with the right audience quickly. With the addition of SMS, we now have a more intimate way of interacting with our customers. We are currently onboarding their GXP program as well. ### 45. Listrak **Rating:** 5.0/5.0 stars **Reviewed by:** Vasilis P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Listrak?** Listrak enables you to segment your customer base based on various attributes and behaviors. This segmentation empowers you to send highly targeted messages and promotions to specific customer groups, resulting in increased relevance and engagement. **What do you dislike about Listrak?** While Listrak offers integrations with popular e-commerce platforms and other marketing tools, there might still be limitations or difficulties when integrating with certain systems. It's essential to ensure that Listrak integrates smoothly with your existing technology stack to avoid potential complications or additional development work. **What problems is Listrak solving and how is that benefiting you?** Listrak automates various marketing processes, saving businesses time and effort. Features such as email automation, personalized recommendations, and dynamic content generation streamline marketing workflows and reduce the need for manual intervention, enabling businesses to focus on other strategic initiatives. ### 46. I love how dynamic and user friendly Listrak is! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2022 **What do you like best about Listrak?** I love the new journey hub as well as the personalization aspects. The drag and drop is very user friendly too. We have had great success with the product recommender and the ability to track each product in that function. **What do you dislike about Listrak?** I also wish you could make a dynamic piece of content a saved piece of content. I also wish you could have more reporting from the journey hub. It's easy to set up but there is a lack of reporting compared to the conversation editor. **What problems is Listrak solving and how is that benefiting you?** In Listrak we have automated all our campaigns that feed from our internal and external data tools. We are also implementing dynamic pieces of our welcome/ post-purchase journey which I am excited to analyze results for. Listrak helps make batch send marketing emails faster and easier using the saved content function. I've used other ESPs and Listrak has by far the most in-depth quantitative reporting. ### 47. Unlocking marketing potential. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Listrak?** I have praised liatrak for its robust email marketing automation features, customer segmentation capabilities and analytics tools. Helping buisnesscreate targeted and effective marketing campaigns. **What do you dislike about Listrak?** It's high pricing. And it's little complex for beginners. **What problems is Listrak solving and how is that benefiting you?** Marketing automation ### 48. Great partner for several years **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie P. | Director - Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Listrak?** I have been working with Listrak and account reps for almost 7 years. We use the email and SMS services. Overall the SaaS is very easy to use, with a simple and intuitive interface that allows us create campaigns, tests, target specific audiences, track results and generate reports with minimal effort. I would definitely recommend this platform to anyone looking to run SMS and/or email programs. **What do you dislike about Listrak?** Some features have technical glitches (as to be expected from all SaaS). Would like to see fixes completed more quickly. **What problems is Listrak solving and how is that benefiting you?** SMS and email marketing are two of the most effective, revenue-generating and cost-efficient ways for us to reach our customers quickly and relevantly. ### 49. Incredible tool & service **Rating:** 5.0/5.0 stars **Reviewed by:** Emily B. | Sr eCommerce Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** The tool has helped grow our email and SMS programs across our brands. I love how there is an endless opportunity with Listrak! We have a true thought leader as our account manager who helps with strategy and our execution. Allie always goes above and beyond! **What do you dislike about Listrak?** It is hard and confusing to find where to update our trigger emails. Once it's located, it's easy to use and edit; however, it could be much easier (journey hub, saved messages, solutions, sms, emails, etc). I have also shared that competitors of Listrak include many services, email journies, and CPMs within their all-inclusive or adjustable monthly contracts. Listrak charges extra for many initiatives outside our contract and additional CPM charges if we exceed our allotted amount. **What problems is Listrak solving and how is that benefiting you?** We are using Listrak to email our customers about promotions. We find customers who have shown interest in our site and bring them back by using the GXP program. We've had wonderful success with all of these initiatives. ### 50. Overall - a great platform **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Listrak?** The flexibility to integrate content and products as part of recomendations to our customers is really amazing. The segmenting tools are easy to managing and the reporting is easy to access, understand and share with team members. The email flows and other automations are good, but in my mind those are necessary to even have a platform. **What do you dislike about Listrak?** I don't like the structure of their contracts and the negotiation process. Modern software should have clear and easy to understand pricing available without request and no long term commitments. For enterprise clients to transition on and off a platform is far too difficult for us to be jumping ship at every moment, so I shouldn't have to commit more than a year at a time when our needs can dramatically change in any given year. I would also like to see contracting where we can pay based on usage with a given CPM vs pre-buying a bucket for the year. **What problems is Listrak solving and how is that benefiting you?** The big problem Listrak solves for us is flexibility in segmenting, and integrating our content into automated emails. We are a content first organization and we want to make sure we are educating our customers at every point of the journey and being able to have integrated content as part of the automations that are tied to a given users preferences or actions is awesome. ## Listrak Discussions - [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) - 1 comment, 1 upvote - [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) - 1 comment, 1 upvote - [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) - 1 comment, 1 upvote - [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) - 1 comment, 1 upvote - [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) - 1 comment, 1 upvote - [View Listrak pricing details and edition comparison](https://www.g2.com/products/listrak/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+05%3A37%3A26+-0500&secure%5Bsession_id%5D=984f19a0-3c92-436e-b223-d56974bc8c19&secure%5Btoken%5D=1c120b8ef38e85639930239bb36b2dc457364a03041d93bcca8cb3378972690b&format=llm_user) ## Listrak Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - [Bubblehouse](https://www.g2.com/products/bubblehouse/reviews) - [Gainsight Customer Communities](https://www.g2.com/products/gainsight-customer-communities/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) ## Listrak Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Listrak Alternatives - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,203 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews)