Listrak Features

Based on 123 Listrak reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 117 Listrak reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 98 Listrak reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 118 Listrak reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 107 Listrak reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 122 Listrak reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 71 Listrak reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.

Based on 78 Listrak reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 124 Listrak reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 84 Listrak reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 63 Listrak reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers. 53 reviewers of Listrak have provided feedback on this feature.

Based on 39 Listrak reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.

Based on 175 Listrak reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 177 Listrak reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 178 Listrak reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 159 Listrak reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 108 Listrak reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 144 Listrak reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 158 Listrak reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 155 Listrak reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 100 Listrak reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 94 Listrak reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 109 Listrak reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 164 Listrak reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 76 Listrak reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 91 Listrak reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 109 Listrak reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 102 Listrak reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 81 Listrak reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Based on 118 Listrak reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. 74 reviewers of Listrak have provided feedback on this feature.

Based on 82 Listrak reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.

As reported in 70 Listrak reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.

Based on 57 Listrak reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 59 Listrak reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Based on 58 Listrak reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.

Based on 55 Listrak reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

Based on 61 Listrak reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 169 Listrak reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 127 Listrak reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 126 Listrak reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 144 Listrak reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 75 Listrak reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Based on 46 Listrak reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.

As reported in 69 Listrak reviews. Measures impact and effectiveness of mobile marketing campaigns.

Based on 31 Listrak reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.

Based on 46 Listrak reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Collects geo-location data on mobile users to customize relevant campaigns. 37 reviewers of Listrak have provided feedback on this feature.

As reported in 40 Listrak reviews. Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns 59 reviewers of Listrak have provided feedback on this feature.

Based on 31 Listrak reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 71 Listrak reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.

Based on 69 Listrak reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Based on 58 Listrak reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.

As reported in 78 Listrak reviews. Enables users to send mass text message campaigns

Facilitates two-way text messaging to encourage consumer engagement and loyalty 43 reviewers of Listrak have provided feedback on this feature.

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time This feature was mentioned in 71 Listrak reviews.

As reported in 59 Listrak reviews. Provides automatic text message replies to recipients

As reported in 70 Listrak reviews. Provides automatic URL shortening to use less characters via text

Sends out multimedia via text messages, such as coupons, pictures, and audio 72 reviewers of Listrak have provided feedback on this feature.

Offers features for personalizing text messages based on customer information or past behavior This feature was mentioned in 75 Listrak reviews.

Allows users to establish automated workflows and triggers to deliver transactional text messages 59 reviewers of Listrak have provided feedback on this feature.

Based on 33 Listrak reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles.

Based on 31 Listrak reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data.

Based on 34 Listrak reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message.

Based on 37 Listrak reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency.

Based on 37 Listrak reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Based on 36 Listrak reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes.

Provides pre-built or customizable performance reports 82 reviewers of Listrak have provided feedback on this feature.

Automates tasks and features for added convenience 77 reviewers of Listrak have provided feedback on this feature.

Based on 38 Listrak reviews. Offers a white labeling service for agencies or resellers to customize platform branding

Text enables landline phones so users can receive text messages sent to an existing business number This feature was mentioned in 31 Listrak reviews.

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 76 Listrak reviews.

Based on 60 Listrak reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Capability to perform complex tasks without constant human input

Improves performance based on feedback and experience

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives