Compare Klaviyo and Listrak 
Featured Products
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Mid-Market (57.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,325)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoListrak
Star Rating
(304)4.5 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Listrak excels in catering to e-commerce teams, with users highlighting its ability to tie campaigns directly to customer behavior and sales. This focus on revenue-driven features, such as reliable abandoned cart and browse abandonment automation, makes it a strong choice for businesses in the e-commerce sector.
- Users say Klaviyo stands out for its user-friendly interface, which allows even non-specialists, like social media managers, to effectively manage email marketing campaigns. This ease of use is complemented by its integration of email and SMS marketing, providing a comprehensive solution for marketing needs.
- According to verified reviews, Listrak's quality of support is highly praised, with users appreciating the responsive assistance they receive. This level of support can be crucial for teams that rely on timely help to navigate the complexities of e-commerce marketing.
- Reviewers mention that Klaviyo's robust functionality and proactive solutions help users stay ahead of potential issues, enhancing their overall marketing strategy. The platform's design is noted for being simple yet progressive, which contributes to a smoother user experience.
- G2 reviewers highlight that while Listrak is tailored for e-commerce, it may not be as versatile for businesses outside this sector. Users have noted that it addresses specific challenges faced by B2B and wholesale workflows, but those looking for a more generalized marketing tool might find it limiting.
- Users report that Klaviyo's extensive feature set, including advanced segmentation and automation capabilities, positions it as a leader in the marketing automation space. This versatility is particularly beneficial for small businesses looking to scale their marketing efforts without needing a dedicated team.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableListrak
No pricing availableFree Trial
Klaviyo
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
9.0
970
8.8
263
Ease of Use
8.6
978
8.3
264
Ease of Setup
8.5
626
8.1
139
Ease of Admin
8.9
522
8.7
122
Quality of Support
8.4
923
9.4
261
Has the product been a good partner in doing business?
8.9
526
9.4
120
Product Direction (% positive)
8.9
919
9.2
256
Features by Category
Email Marketing
9.0
564
|
Verified
8.9
179
|
Verified
9.3
552
|
Verified
9.2
179
|
Verified
8.9
504
|
Verified
9.0
178
|
Verified
9.0
488
|
Verified
8.9
160
|
Verified
Online Marketing
7.9
381
|
Verified
7.8
109
|
Verified
8.3
404
|
Verified
8.4
144
|
Verified
8.7
439
|
Verified
8.6
159
|
Verified
8.7
453
8.6
155
|
Verified
8.2
252
8.0
100
|
Verified
Lead Management
8.5
354
8.3
96
|
Verified
8.4
273
8.3
109
|
Verified
9.0
518
|
Verified
8.8
166
|
Verified
7.8
221
7.9
76
|
Verified
8.5
359
|
Verified
8.0
91
|
Verified
8.5
400
|
Verified
8.2
109
|
Verified
8.4
333
|
Verified
8.6
102
|
Verified
8.2
288
|
Verified
8.2
81
|
Verified
Campaign Management
8.7
348
|
Verified
8.6
118
|
Verified
8.0
199
7.5
74
8.1
288
|
Verified
7.7
82
|
Verified
7.6
198
7.5
70
Social
Feature Not Available
6.3
56
|
Verified
7.8
196
6.4
58
|
Verified
7.8
189
6.6
57
|
Verified
7.5
184
6.5
54
|
Verified
7.8
258
|
Verified
6.8
60
|
Verified
Reporting & Analytics
8.5
490
|
Verified
8.6
169
|
Verified
8.3
416
|
Verified
8.3
126
|
Verified
8.4
428
|
Verified
8.3
125
|
Verified
8.4
442
|
Verified
8.3
144
|
Verified
7.6
200
7.3
74
|
Verified
Platform
8.5
334
|
Verified
8.0
117
|
Verified
8.7
324
|
Verified
8.3
106
|
Verified
8.9
318
|
Verified
8.8
121
|
Verified
8.3
208
|
Verified
7.3
70
|
Verified
7.8
194
|
Verified
7.6
77
|
Verified
8.9
323
|
Verified
8.8
124
|
Verified
8.0
160
8.2
83
|
Verified
Agentic AI - Marketing Automation
6.9
26
5.7
7
7.0
25
6.7
6
7.5
25
6.0
7
7.0
23
6.0
7
6.7
25
6.2
7
7.3
25
6.4
7
Integration
8.5
324
|
Verified
8.7
122
|
Verified
8.6
321
|
Verified
8.3
116
|
Verified
8.5
269
|
Verified
7.9
98
|
Verified
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
259
Not enough data
Edit
8.4
359
|
Verified
Not enough data
8.8
422
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
Logistics
8.7
428
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
402
|
Verified
Not enough data
8.4
198
Not enough data
Generative AI
7.5
66
Not enough data
7.4
52
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
151
9.0
77
8.1
101
7.7
42
8.8
133
|
Verified
9.2
70
8.3
115
|
Verified
9.0
58
8.7
126
|
Verified
8.8
69
8.5
107
8.7
71
8.9
135
|
Verified
8.3
74
8.7
55
8.2
58
SMS Platform
8.6
135
|
Verified
8.4
81
8.9
135
|
Verified
8.5
76
Feature Not Available
7.5
37
Feature Not Available
6.6
30
8.3
63
8.9
75
8.8
111
|
Verified
8.5
59
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
7.7
33
|
Verified
8.3
68
7.9
31
|
Verified
8.5
96
Feature Not Available
8.5
91
7.7
34
|
Verified
Intelligence
8.6
105
8.3
37
|
Verified
8.1
73
7.1
37
|
Verified
8.0
68
7.9
36
|
Verified
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Listrak are categorized as SMS Marketing, Personalization, Customer Data Platform (CDP), and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.3%
Other
36.5%
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
9.0%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.0%
Alternatives
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
Have you ever been acquired?
1 Comment
Official Response from Listrak
No; we have not participated in any mergers or acquisition activities.Read more
Are you privately-owned?
1 Comment
Official Response from Listrak
Yes; since 1999 we’ve been privately-owned by the same team.Read more
How often do you release new features?
1 Comment
Official Response from Listrak
New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly...Read more
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