Compare Klaviyo and Listrak
See this
side-by-side comparison of Klaviyo vs. Listrak
based on preference data from user reviews. Klaviyo rates 4.6/5 stars with 491 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Klaviyo vs Listrak
When assessing the two solutions, reviewers found Klaviyo easier to use, set up, and administer. However, reviewers preferred doing business with Listrak overall.
- Reviewers felt that Klaviyo meets the needs of their business better than Listrak.
- When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Klaviyo.
Categories
Shared Categories
Klaviyo and Listrak are categorized as Marketing Automation
Pricing
Free Trial
Free Trial Unavailable
Ratings
Meets Requirements
Klaviyo
Responses: 372
Listrak
Responses: 115
Ease of Use
Klaviyo
Responses: 373
Listrak
Responses: 116
Ease of Setup
Klaviyo
Responses: 214
Listrak
Responses: 57
Ease of Admin
Klaviyo
Responses: 214
Listrak
Responses: 61
Quality of Support
Klaviyo
Responses: 362
Listrak
Responses: 114
Ease of Doing Business With
Klaviyo
Responses: 214
Listrak
Responses: 60
Product Direction (% positive)
Klaviyo
Responses: 364
Listrak
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
Klaviyo
Responses: 174
Verified Feature
Listrak
Responses: 63
Verified Feature
Sending Outbound Emails
Klaviyo
Responses: 171
Verified Feature
Listrak
Responses: 64
Verified Feature
Manage Email Deliverability
Klaviyo
Responses: 167
Verified Feature
Listrak
Responses: 63
Verified Feature
Automated Email Responses
Klaviyo
Responses: 149
Verified Feature
Listrak
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
Klaviyo
Responses: 111
Verified Feature
Listrak
Responses: 32
Verified Feature
Dynamic Content
Klaviyo
Responses: 127
Verified Feature
Listrak
Responses: 49
Verified Feature
A/B Testing
Klaviyo
Responses: 139
Verified Feature
Listrak
Responses: 53
Verified Feature
Mobile Optimized
Klaviyo
Responses: 128
Listrak
Responses: 56
Verified Feature
Search Tracking and Optimization
Klaviyo
Responses: 18
Listrak
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
Klaviyo
Responses: 104
Listrak
Responses: 27
Verified Feature
Data Quality Management
Klaviyo
Responses: 19
Listrak
Responses: 35
Verified Feature
Segmentation
Klaviyo
Responses: 151
Verified Feature
Listrak
Responses: 58
Verified Feature
Lead Scoring and Grading
Klaviyo
Responses: 17
Listrak
Responses: 22
Verified Feature
Lead Nurturing
Klaviyo
Responses: 116
Verified Feature
Listrak
Responses: 31
Verified Feature
Online Behavior Tracking
Klaviyo
Responses: 132
Verified Feature
Listrak
Responses: 36
Verified Feature
Automated Alerts and Tasks
Klaviyo
Responses: 105
Verified Feature
Listrak
Responses: 25
Verified Feature
CRM Lead Integration
Klaviyo
Responses: 84
Verified Feature
Listrak
Responses: 19
Verified Feature
Campaign Management
Program Management
Klaviyo
Responses: 108
Verified Feature
Listrak
Responses: 29
Verified Feature
Event / Webinar Marketing
Klaviyo
Responses: 15
Listrak
Responses: 11
Calendaring
Klaviyo
Responses: 96
Verified Feature
Listrak
Responses: 14
Verified Feature
Budgeting
Klaviyo
Responses: 14
Listrak
Responses: 10
Social
Social Listening
Klaviyo
Responses: 15
Listrak
Responses: 10
Verified Feature
Social Sharing
Klaviyo
Responses: 15
Listrak
Responses: 12
Verified Feature
Social Campaigns
Klaviyo
Responses: 16
Listrak
Responses: 12
Verified Feature
Social Engagement
Klaviyo
Responses: 16
Listrak
Responses: 10
Verified Feature
Social Ads
Klaviyo
Responses: 81
Verified Feature
Listrak
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
Klaviyo
Responses: 157
Verified Feature
Listrak
Responses: 57
Verified Feature
Web Analytics
Klaviyo
Responses: 138
Verified Feature
Listrak
Responses: 40
Verified Feature
ROI Analytics
Klaviyo
Responses: 144
Verified Feature
Listrak
Responses: 37
Verified Feature
Revenue Analytics
Klaviyo
Responses: 147
Verified Feature
Listrak
Responses: 45
Verified Feature
SEO / Keyword Analytics
Klaviyo
Responses: 14
Listrak
Responses: 16
Verified Feature
Platform
Customization
Klaviyo
Responses: 87
Verified Feature
Listrak
Responses: 30
Verified Feature
Workflow Capability
Klaviyo
Responses: 80
Verified Feature
Listrak
Responses: 24
Verified Feature
User, Role, and Access Management
Klaviyo
Responses: 83
Verified Feature
Listrak
Responses: 34
Verified Feature
Internationalization
Klaviyo
Responses: 48
Verified Feature
Listrak
Responses: 12
Verified Feature
Sandbox / Test Environments
Klaviyo
Responses: 37
Verified Feature
Listrak
Responses: 14
Verified Feature
Performance and Reliability
Klaviyo
Responses: 80
Verified Feature
Listrak
Responses: 31
Verified Feature
Output Document Generation
Klaviyo
Listrak
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
Klaviyo
Responses: 81
Verified Feature
Listrak
Responses: 30
Verified Feature
Integration APIs
Klaviyo
Responses: 70
Verified Feature
Listrak
Responses: 30
Verified Feature
Breadth of Partner Applications
Klaviyo
Responses: 64
Verified Feature
Listrak
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of Klaviyo were most often representing companies in the Small-Business segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Klaviyo
Listrak
Mid-Market
(51-1000 emp.)
Klaviyo
Listrak
Enterprise
(> 1000 emp.)
Klaviyo
Listrak
Reviewers' Industry
Retail
20.7%
Consumer Goods
12.7%
Marketing and Advertising
12.4%
Apparel & Fashion
11.1%
Health, Wellness and Fitness
6.6%
Other
36.5%
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
Adrian B.
G2 User
What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented
Megan N.
Administrator in Publishing
I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...
Most Helpful Critical Review
Steve C.
Agency in Luxury Goods & Jewelry
The customer service is way below acceptable. Terrible.
Brad G.
Administrator in Furniture
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...
Top Alternatives
Discussions
how can i know the language for my clients
3 comments
AM
Do you know who can help me with that ?Read more
Are their pre-built flows available?
2 comments
JM
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How do I get rid of the Facebook pop up?
1 comment
GB
This usually happens when there has been a break in connection between Klaviyo and Facebook. It can happen if Facebook bans your ad account or the primary...Read more
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Learning about Business Software?
Ask the community
By proceeding, you agree to our Terms of Use and Privacy Policy
