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Compare Klaviyo and Listrak

See this
side-by-side comparison of Klaviyo vs. Listrak
based on preference data from user reviews. Klaviyo rates 4.6/5 stars with 491 reviews. By contrast, Listrak rates 4.5/5 stars with 136 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Klaviyo
Klaviyo
(491)
4.6 out of 5
Klaviyo
Optimized for quick response
Listrak
Listrak
(136)
4.5 out of 5
Listrak
Star Rating
Market Segments
Klaviyo
Klaviyo
Small-Business (81.1% of reviews)
Listrak
Listrak
Mid-Market (50.4% of reviews)
Entry Level Price
Klaviyo
Klaviyo
No pricing information available
Listrak
Listrak
No pricing information available

Klaviyo vs Listrak

When assessing the two solutions, reviewers found Klaviyo easier to use, set up, and administer. However, reviewers preferred doing business with Listrak overall.

  • Reviewers felt that Klaviyo meets the needs of their business better than Listrak.
  • When comparing quality of ongoing product support, reviewers felt that Listrak is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Listrak over Klaviyo.
Categories
Shared Categories
Klaviyo
Klaviyo
Listrak
Listrak
Klaviyo and Listrak are categorized as Marketing Automation
Unique Categories
Klaviyo
Klaviyo is categorized as SMS Marketing and Email Template Builder
Pricing
Klaviyo
Klaviyo Pricing
Free Trial
Listrak
Listrak Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Klaviyo
Klaviyo
9.1
Responses: 372
Listrak
Listrak
8.9
Responses: 115
Ease of Use
Klaviyo
Klaviyo
8.7
Responses: 373
Listrak
Listrak
8.3
Responses: 116
Ease of Setup
Klaviyo
Klaviyo
8.4
Responses: 214
Listrak
Listrak
7.8
Responses: 57
Ease of Admin
Klaviyo
Klaviyo
8.9
Responses: 214
Listrak
Listrak
8.6
Responses: 61
Quality of Support
Klaviyo
Klaviyo
8.6
Responses: 362
Listrak
Listrak
9.4
Responses: 114
Ease of Doing Business With
Klaviyo
Klaviyo
9.1
Responses: 214
Listrak
Listrak
9.3
Responses: 60
Product Direction (% positive)
Klaviyo
Klaviyo
9.2
Responses: 364
Listrak
Listrak
9.5
Responses: 114
Features
Email Marketing
Building and Personalizing Emails
Klaviyo
Klaviyo
9.2
Responses: 174
Verified Feature
Listrak
Listrak
9.0
Responses: 63
Verified Feature
Sending Outbound Emails
Klaviyo
Klaviyo
9.3
Responses: 171
Verified Feature
Listrak
Listrak
9.3
Responses: 64
Verified Feature
Manage Email Deliverability
Klaviyo
Klaviyo
9.0
Responses: 167
Verified Feature
Listrak
Listrak
8.9
Responses: 63
Verified Feature
Automated Email Responses
Klaviyo
Klaviyo
9.1
Responses: 149
Verified Feature
Listrak
Listrak
8.8
Responses: 57
Verified Feature
Online Marketing
Landing Pages and Forms
Klaviyo
Klaviyo
7.8
Responses: 111
Verified Feature
Listrak
Listrak
8.1
Responses: 32
Verified Feature
Dynamic Content
Klaviyo
Klaviyo
8.6
Responses: 127
Verified Feature
Listrak
Listrak
8.4
Responses: 49
Verified Feature
A/B Testing
Klaviyo
Klaviyo
8.9
Responses: 139
Verified Feature
Listrak
Listrak
8.7
Responses: 53
Verified Feature
Mobile Optimized
Klaviyo
Klaviyo
8.8
Responses: 128
Listrak
Listrak
8.7
Responses: 56
Verified Feature
Search Tracking and Optimization
Klaviyo
Klaviyo
8.0
Responses: 18
Listrak
Listrak
8.2
Responses: 33
Verified Feature
Lead Management
Marketing Lead Database
Klaviyo
Klaviyo
8.8
Responses: 104
Listrak
Listrak
8.1
Responses: 27
Verified Feature
Data Quality Management
Klaviyo
Klaviyo
8.1
Responses: 19
Listrak
Listrak
8.1
Responses: 35
Verified Feature
Segmentation
Klaviyo
Klaviyo
9.1
Responses: 151
Verified Feature
Listrak
Listrak
9.0
Responses: 58
Verified Feature
Lead Scoring and Grading
Klaviyo
Klaviyo
8.0
Responses: 17
Listrak
Listrak
8.0
Responses: 22
Verified Feature
Lead Nurturing
Klaviyo
Klaviyo
8.8
Responses: 116
Verified Feature
Listrak
Listrak
8.1
Responses: 31
Verified Feature
Online Behavior Tracking
Klaviyo
Klaviyo
8.8
Responses: 132
Verified Feature
Listrak
Listrak
8.6
Responses: 36
Verified Feature
Automated Alerts and Tasks
Klaviyo
Klaviyo
8.7
Responses: 105
Verified Feature
Listrak
Listrak
8.7
Responses: 25
Verified Feature
CRM Lead Integration
Klaviyo
Klaviyo
8.8
Responses: 84
Verified Feature
Listrak
Listrak
8.5
Responses: 19
Verified Feature
Campaign Management
Program Management
Klaviyo
Klaviyo
8.9
Responses: 108
Verified Feature
Listrak
Listrak
8.4
Responses: 29
Verified Feature
Event / Webinar Marketing
Klaviyo
Klaviyo
7.9
Responses: 15
Listrak
Listrak
8.9
Responses: 11
Calendaring
Klaviyo
Klaviyo
8.8
Responses: 96
Verified Feature
Listrak
Listrak
8.2
Responses: 14
Verified Feature
Budgeting
Klaviyo
Klaviyo
8.1
Responses: 14
Listrak
Listrak
8.2
Responses: 10
Social
Social Listening
Klaviyo
Klaviyo
7.8
Responses: 15
Listrak
Listrak
6.7
Responses: 10
Verified Feature
Social Sharing
Klaviyo
Klaviyo
7.6
Responses: 15
Listrak
Listrak
6.5
Responses: 12
Verified Feature
Social Campaigns
Klaviyo
Klaviyo
8.1
Responses: 16
Listrak
Listrak
7.1
Responses: 12
Verified Feature
Social Engagement
Klaviyo
Klaviyo
7.7
Responses: 16
Listrak
Listrak
7.2
Responses: 10
Verified Feature
Social Ads
Klaviyo
Klaviyo
8.5
Responses: 81
Verified Feature
Listrak
Listrak
7.3
Responses: 15
Verified Feature
Reporting & Analytics
Basic Reporting
Klaviyo
Klaviyo
8.8
Responses: 157
Verified Feature
Listrak
Listrak
8.9
Responses: 57
Verified Feature
Web Analytics
Klaviyo
Klaviyo
8.6
Responses: 138
Verified Feature
Listrak
Listrak
8.5
Responses: 40
Verified Feature
ROI Analytics
Klaviyo
Klaviyo
8.5
Responses: 144
Verified Feature
Listrak
Listrak
8.6
Responses: 37
Verified Feature
Revenue Analytics
Klaviyo
Klaviyo
8.6
Responses: 147
Verified Feature
Listrak
Listrak
8.6
Responses: 45
Verified Feature
SEO / Keyword Analytics
Klaviyo
Klaviyo
8.2
Responses: 14
Listrak
Listrak
7.9
Responses: 16
Verified Feature
Platform
Customization
Klaviyo
Klaviyo
8.7
Responses: 87
Verified Feature
Listrak
Listrak
7.9
Responses: 30
Verified Feature
Workflow Capability
Klaviyo
Klaviyo
8.9
Responses: 80
Verified Feature
Listrak
Listrak
8.9
Responses: 24
Verified Feature
User, Role, and Access Management
Klaviyo
Klaviyo
8.8
Responses: 83
Verified Feature
Listrak
Listrak
9.2
Responses: 34
Verified Feature
Internationalization
Klaviyo
Klaviyo
8.8
Responses: 48
Verified Feature
Listrak
Listrak
8.1
Responses: 12
Verified Feature
Sandbox / Test Environments
Klaviyo
Klaviyo
8.6
Responses: 37
Verified Feature
Listrak
Listrak
7.4
Responses: 14
Verified Feature
Performance and Reliability
Klaviyo
Klaviyo
9.2
Responses: 80
Verified Feature
Listrak
Listrak
9.3
Responses: 31
Verified Feature
Output Document Generation
Klaviyo
Klaviyo
Not enough data available
Listrak
Listrak
8.7
Responses: 19
Verified Feature
Integration
Data Import & Export Tools
Klaviyo
Klaviyo
8.8
Responses: 81
Verified Feature
Listrak
Listrak
8.9
Responses: 30
Verified Feature
Integration APIs
Klaviyo
Klaviyo
8.7
Responses: 70
Verified Feature
Listrak
Listrak
8.3
Responses: 30
Verified Feature
Breadth of Partner Applications
Klaviyo
Klaviyo
8.7
Responses: 64
Verified Feature
Listrak
Listrak
8.0
Responses: 23
Verified Feature
Reviewers' Company Size
Reviewers of Klaviyo were most often representing companies in the Small-Business segment, while reviewers for Listrak were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Klaviyo
Klaviyo
81.1%
Listrak
Listrak
37.6%
Mid-Market
(51-1000 emp.)
Klaviyo
Klaviyo
16.7%
Listrak
Listrak
50.4%
Enterprise
(> 1000 emp.)
Klaviyo
Klaviyo
2.2%
Listrak
Listrak
12.0%
Reviewers' Industry
Klaviyo
Klaviyo Industry
Retail
20.7%
Consumer Goods
12.7%
Marketing and Advertising
12.4%
Apparel & Fashion
11.1%
Health, Wellness and Fitness
6.6%
Other
36.5%
Listrak
Listrak Industry
Retail
41.4%
Consumer Goods
11.3%
Apparel & Fashion
8.3%
Marketing and Advertising
4.5%
Food & Beverages
4.5%
Other
30.1%
Reviews
Most Helpful Favorable Review
Klaviyo
Adrian B.
G2 User

What I like the most is that there are a lot of people with experience in Klaviyo and have help me to understand better how to use flow and the benefits that they have if they are well implemented

Listrak
Megan N.
Administrator in Publishing

I have had the pleasure of working with the Listrak team at two of the companies I have worked for. The extensive training and support provided was one of the reasons we wanted to go with Listrak. They are the perfect match for a company like Rodale's, who...

Most Helpful Critical Review
Klaviyo
Steve C.
Agency in Luxury Goods & Jewelry

The customer service is way below acceptable. Terrible.

Listrak
Brad G.
Administrator in Furniture

The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market. After working with...

Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 comments
AM
Do you know who can help me with that ?Read more
Are their pre-built flows available?
2 comments
JM
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How do I get rid of the Facebook pop up?
1 comment
Gael B.
GB
This usually happens when there has been a break in connection between Klaviyo and Facebook. It can happen if Facebook bans your ad account or the primary...Read more
Listrak
Listrak Discussions
What channels do you support?
1 comment
Offical Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 comment
Offical Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 comment
Offical Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
Screenshots
Listrak
Listrak Screenshots
No screenshots provided
Videos
Klaviyo
Klaviyo Videos
No videos provided
Listrak
Listrak Videos
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