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Compare Klaviyo and Listrak 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (57.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,180)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoListrak
Star Rating
(302)4.5 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with an intuitive interface that makes it easy to manage customer profiles and search for unique coupon codes. Users appreciate the beautiful email templates and the effectiveness of the marketing analytics tool, which they find instrumental in increasing sales.
- Users say Listrak stands out for its comprehensive cross-channel marketing capabilities, particularly in email and SMS campaigns. Reviewers highlight the AI features that provide user-based behavior insights, allowing for personalized recommendations based on past purchase history, which enhances engagement.
- According to verified reviews, Klaviyo's strong market presence is reflected in its larger user base, with a significant number of recent reviews praising its effectiveness for small businesses. This broad adoption suggests a high level of satisfaction among users who find it a game-changer for their marketing efforts.
- Reviewers mention that Listrak offers exceptional support, with one-on-one onboarding and account management from experts. This personalized approach helps users navigate the platform effectively, making it easier to implement and manage their marketing strategies.
- G2 reviewers note that while Klaviyo has a slightly higher ease of use rating, Listrak still provides a solid experience, particularly for users who appreciate its ability to consolidate various marketing functions into one platform, reducing the need to switch between different tools.
- Users highlight that Klaviyo's automation features are particularly robust, allowing for seamless campaign execution. However, some Listrak users appreciate its strong email deliverability management, which ensures that their messages reach the intended audience effectively.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableListrak
No pricing availableFree Trial
Klaviyo
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
9.0
893
8.9
263
Ease of Use
8.6
898
8.4
264
Ease of Setup
8.5
551
8.1
139
Ease of Admin
8.9
494
8.7
122
Quality of Support
8.4
850
9.5
261
Has the product been a good partner in doing business?
8.9
497
9.4
120
Product Direction (% positive)
9.0
842
9.2
256
Features by Category
Email Marketing
9.0
525
|
Verified
8.9
178
|
Verified
9.2
519
|
Verified
9.3
178
|
Verified
8.9
494
|
Verified
9.0
178
|
Verified
8.9
462
|
Verified
8.9
160
|
Verified
Online Marketing
7.8
374
|
Verified
7.8
109
|
Verified
8.3
399
|
Verified
8.4
144
|
Verified
8.7
428
|
Verified
8.6
159
|
Verified
8.7
445
8.6
155
|
Verified
8.2
251
8.0
100
|
Verified
Lead Management
8.5
346
8.3
96
|
Verified
8.4
272
8.3
109
|
Verified
9.0
475
|
Verified
8.8
166
|
Verified
7.8
218
7.9
76
|
Verified
8.5
353
|
Verified
8.0
91
|
Verified
8.5
394
|
Verified
8.2
109
|
Verified
8.4
332
|
Verified
8.6
102
|
Verified
8.2
282
|
Verified
8.2
81
|
Verified
Campaign Management
8.7
348
|
Verified
8.6
118
|
Verified
7.9
199
7.5
74
8.1
289
|
Verified
7.7
82
|
Verified
7.6
199
7.5
70
Social
Feature Not Available
6.3
56
|
Verified
7.8
196
6.4
58
|
Verified
7.7
189
6.6
57
|
Verified
7.4
184
6.5
54
|
Verified
7.8
259
|
Verified
6.8
60
|
Verified
Reporting & Analytics
8.5
469
|
Verified
8.6
169
|
Verified
8.3
415
|
Verified
8.3
126
|
Verified
8.3
424
|
Verified
8.3
125
|
Verified
8.4
437
|
Verified
8.3
144
|
Verified
7.5
201
7.3
74
|
Verified
Platform
8.5
326
|
Verified
8.0
117
|
Verified
8.7
310
|
Verified
8.3
106
|
Verified
8.9
315
|
Verified
8.8
121
|
Verified
8.3
208
|
Verified
7.3
70
|
Verified
7.8
194
|
Verified
7.6
77
|
Verified
8.9
316
|
Verified
8.8
124
|
Verified
8.0
160
8.2
83
|
Verified
Agentic AI - Marketing Automation
7.0
27
5.7
7
7.0
26
6.7
6
7.1
25
6.0
7
7.1
25
6.0
7
6.9
26
6.2
7
7.3
27
6.4
7
Integration
8.4
317
|
Verified
8.7
122
|
Verified
8.6
312
|
Verified
8.3
116
|
Verified
8.4
261
|
Verified
7.9
98
|
Verified
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.6
424
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
347
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
353
|
Verified
Not enough data
8.8
415
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Logistics
8.7
418
|
Verified
Not enough data
7.9
339
|
Verified
Not enough data
8.8
393
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
9.0
77
8.0
99
7.7
42
8.8
132
|
Verified
9.2
70
8.3
115
|
Verified
9.0
58
8.7
124
|
Verified
8.8
69
8.5
106
8.7
71
8.8
130
|
Verified
8.3
74
8.6
53
8.2
58
SMS Platform
8.6
134
|
Verified
8.4
81
8.9
132
|
Verified
8.5
76
Feature Not Available
7.5
37
Feature Not Available
6.6
30
8.2
62
8.9
75
8.8
111
|
Verified
8.5
59
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
7.7
33
|
Verified
8.3
68
7.9
31
|
Verified
8.5
96
Feature Not Available
8.5
91
7.7
34
|
Verified
Intelligence
8.6
105
8.3
37
|
Verified
8.1
73
7.1
37
|
Verified
8.0
68
7.9
36
|
Verified
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Listrak are categorized as SMS Marketing, Personalization, Customer Data Platform (CDP), and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Retail
36.9%
Consumer Goods
13.1%
Apparel & Fashion
8.6%
Marketing and Advertising
5.9%
Food & Beverages
5.2%
Other
30.3%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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