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Compare Klaviyo and Listrak 
Featured Products
At a Glance
Market Segments
Small-Business (81.2% of reviews)
Mid-Market (58.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,142)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoListrak
Star Rating
(292)4.6 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ListrakSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its intuitive workflow structure and easy-to-use templates. Users appreciate how straightforward it is to schedule campaigns and conduct A/B testing, making it a strong choice for teams looking for efficiency.
- Users say Listrak offers a comprehensive suite of tools for omnichannel marketing, effectively integrating email and SMS marketing. Reviewers highlight its ability to manage multiple marketing channels in one place, which simplifies their workflow and enhances productivity.
- According to verified reviews, Klaviyo's customer support is frequently praised for being responsive and helpful, which can be a significant advantage for businesses needing assistance during setup and ongoing use. This level of support contributes to a smoother user experience.
- Reviewers mention that while Listrak has strong segmentation capabilities, some users find the initial setup process to be more complex compared to Klaviyo. However, once established, Listrak's workflows are reported to run smoothly, showcasing its potential for effective marketing automation.
- G2 reviewers highlight that Klaviyo is particularly favored by small businesses, with a majority of its user base coming from this segment. This focus on smaller enterprises may make it a more relatable option for startups and growing companies looking for tailored solutions.
- Users report that Listrak shines in its quality of support, receiving high marks for being a good business partner. This aspect is crucial for companies that value long-term relationships with their marketing platforms, as it can lead to better collaboration and results over time.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableListrak
No pricing availableFree Trial
Klaviyo
Free Trial is available
Listrak
No trial information availableRatings
Meets Requirements
9.0
872
8.9
259
Ease of Use
8.7
877
8.4
260
Ease of Setup
8.5
530
8.2
135
Ease of Admin
8.9
483
8.7
122
Quality of Support
8.4
832
9.5
257
Has the product been a good partner in doing business?
9.0
486
9.4
120
Product Direction (% positive)
9.0
821
9.3
252
Features by Category
Email Marketing
9.0
518
|
Verified
8.9
176
|
Verified
9.2
508
|
Verified
9.3
178
|
Verified
8.9
492
|
Verified
9.0
179
|
Verified
8.9
454
|
Verified
8.9
160
|
Verified
Online Marketing
7.8
372
|
Verified
7.8
109
|
Verified
8.3
397
|
Verified
8.4
145
|
Verified
8.7
426
|
Verified
8.6
159
|
Verified
8.7
442
8.6
156
|
Verified
8.2
249
8.1
101
|
Verified
Lead Management
8.5
344
8.3
95
|
Verified
8.4
271
8.3
110
|
Verified
9.0
462
|
Verified
8.8
165
|
Verified
7.8
218
8.0
77
|
Verified
8.5
352
|
Verified
8.0
92
|
Verified
8.5
393
|
Verified
8.2
110
|
Verified
8.4
332
|
Verified
8.6
103
|
Verified
8.2
282
|
Verified
8.2
82
|
Verified
Campaign Management
8.7
347
|
Verified
8.6
119
|
Verified
8.0
199
7.6
75
8.1
289
|
Verified
7.8
83
|
Verified
7.6
199
7.5
71
Social
Feature Not Available
6.4
57
|
Verified
7.8
196
6.5
59
|
Verified
7.8
189
6.6
58
|
Verified
7.5
184
6.6
55
|
Verified
7.8
259
|
Verified
6.9
61
|
Verified
Reporting & Analytics
8.5
465
|
Verified
8.6
169
|
Verified
8.3
415
|
Verified
8.3
127
|
Verified
8.3
424
|
Verified
8.3
126
|
Verified
8.4
436
|
Verified
8.4
144
|
Verified
7.6
201
7.3
75
|
Verified
Platform
8.5
323
|
Verified
8.0
118
|
Verified
8.7
304
|
Verified
8.3
107
|
Verified
8.9
314
|
Verified
8.8
122
|
Verified
8.3
208
|
Verified
7.3
71
|
Verified
7.8
194
|
Verified
7.7
78
|
Verified
8.8
315
|
Verified
8.8
124
|
Verified
8.0
160
8.2
84
|
Verified
Agentic AI - Marketing Automation
7.0
26
6.3
8
7.0
25
7.1
7
7.4
24
6.5
8
7.1
24
6.5
8
6.9
25
6.7
8
7.4
26
6.9
8
Integration
8.4
317
|
Verified
8.7
123
|
Verified
8.5
311
|
Verified
8.3
117
|
Verified
8.4
261
|
Verified
7.9
98
|
Verified
Messenger
7.4
13
Not enough data
6.4
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
28
Not enough data
8.5
28
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
Tracking
8.2
26
Not enough data
7.8
27
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
8.5
27
Not enough data
Reporting
9.0
29
Not enough data
8.7
28
Not enough data
8.6
28
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
138
9.0
78
8.0
100
7.7
43
8.8
133
|
Verified
9.2
71
8.3
116
|
Verified
9.0
59
8.7
125
|
Verified
8.9
70
8.5
107
8.7
72
8.8
130
|
Verified
8.3
75
8.6
53
8.3
59
SMS Platform
8.6
135
|
Verified
8.4
82
8.9
133
|
Verified
8.5
77
Feature Not Available
7.6
38
Feature Not Available
6.7
31
8.2
62
8.9
76
8.8
112
|
Verified
8.6
60
Agentic AI - SMS Marketing
6.8
11
8.0
5
6.7
10
8.0
5
6.8
10
8.7
5
6.7
10
8.7
5
6.8
10
8.7
5
7.0
10
8.7
5
Data Sourcing
8.4
76
7.7
33
|
Verified
8.3
68
7.9
31
|
Verified
8.5
96
Feature Not Available
8.5
91
7.7
34
|
Verified
Intelligence
8.6
105
8.3
37
|
Verified
8.1
73
7.1
37
|
Verified
8.0
68
7.9
36
|
Verified
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
Not enough data
8.2
46
|
Verified
Not enough data
8.6
69
Not enough data
7.6
31
|
Verified
Not enough data
7.7
46
|
Verified
Campaigns
Not enough data
7.6
37
Not enough data
8.4
40
Not enough data
8.4
59
Not enough data
7.4
31
|
Verified
Not enough data
9.2
71
|
Verified
Not enough data
8.9
69
|
Verified
Engagement
Not enough data
8.7
58
|
Verified
Platform
Not enough data
8.7
63
|
Verified
Not enough data
8.5
53
Not enough data
7.9
39
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Listrak are categorized as SMS Marketing, Personalization, Customer Data Platform (CDP), and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Listrak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.2%
Marketing and Advertising
12.6%
Apparel & Fashion
12.6%
Consumer Goods
12.1%
Health, Wellness and Fitness
7.4%
Other
36.1%
Retail
37.4%
Consumer Goods
12.6%
Apparel & Fashion
8.7%
Marketing and Advertising
5.6%
Food & Beverages
5.2%
Other
30.4%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
What channels do you support?
1 Comment
Official Response from Listrak
From within our single platform, our clients execute sophisticated, data-driven campaigns in the email, web, social, mobile, and in-store channels.Read more
Do you offer AI programs?
1 Comment
Official Response from Listrak
Yes; our CRM and multi-channel marketing platform combines AI, self-learning predictive algorithms, and actionable analytics in our Artificial Intelligence...Read more
Do you provide advanced analytics/customer CRM?
1 Comment
Official Response from Listrak
Yes; our marketing CRM platform unifies cross-channel customer data to provide a single source of truth and answers to marketers’ most important questions....Read more
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