# Klaviyo vs Listrak Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Listrak excels in providing tailored solutions for e-commerce teams, with users appreciating its ability to connect campaigns directly to customer behavior and sales. This focus on revenue-driven marketing makes it particularly effective for businesses in the e-commerce sector.
- **Users say** that Klaviyo stands out for its powerful segmentation and automation capabilities, allowing marketers to send highly personalized email and SMS campaigns based on real customer behavior. This feature is highlighted as a significant advantage for those looking to enhance their marketing strategies.
- **Reviewers mention** that Listrak's support team is highly praised, with users noting the exceptional assistance they receive when navigating the platform. This level of support can be a crucial factor for teams that may need guidance during implementation or when troubleshooting issues.
- **According to verified reviews** , Klaviyo is recognized for its user-friendly interface, making it easy for new users to learn and manage multiple brands. The intuitive dashboard is frequently highlighted, which can significantly reduce the learning curve for teams adopting the software.
- **G2 reviewers report** that while Listrak is very effective for e-commerce, it may not be as versatile for broader marketing needs compared to Klaviyo, which is designed to cater to a wider range of businesses, including small enterprises. This could be a consideration for companies outside the e-commerce space.
- **Users say** that Klaviyo's robust reporting features allow for in-depth analysis within campaigns, which is a critical aspect for marketers looking to measure performance and optimize their strategies. This capability is often cited as a key differentiator that enhances Klaviyo's overall value.



| | Klaviyo | Listrak | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,354 | 305 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Mid-Market (57.3% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Listrak

Pros:
- Customer Support (30 reviews)
- Ease of Use (21 reviews)

Cons:
- Learning Curve (16 reviews)
- Not Intuitive (11 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Listrak | 
|---|---|---|
  | **Meets Requirements** | 9.0 (988 reviews) | 8.8 (263 reviews) | 
  | **Ease of Use** | 8.6 (997 reviews) | 8.3 (264 reviews) | 
  | **Ease of Setup** | 8.5 (645 reviews) | 8.1 (139 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 8.7 (122 reviews) | 
  | **Quality of Support** | 8.4 (940 reviews) | 9.4 (261 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 9.4 (120 reviews) | 
  | **Product Direction (% positive)** | 8.9 (936 reviews) | 9.2 (256 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Listrak

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 679 |
| **Listrak** | 7.8/10 | 198 |

#### Email Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (570 reviews) ✓ Verified | 8.9 (179 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.3 (559 reviews) ✓ Verified | 9.2 (179 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.9 (504 reviews) ✓ Verified | 9.0 (178 reviews) ✓ Verified | 
| **Automated Email Responses** | 9.0 (497 reviews) ✓ Verified | 8.9 (160 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 7.8 (109 reviews) ✓ Verified | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.4 (144 reviews) ✓ Verified | 
| **A/B Testing** | 8.7 (439 reviews) ✓ Verified | 8.6 (159 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.7 (454 reviews) | 8.6 (155 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 8.0 (100 reviews) ✓ Verified | 

#### Lead Management

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 8.3 (96 reviews) ✓ Verified | 
| **Data Quality Management** | 8.4 (273 reviews) | 8.3 (109 reviews) ✓ Verified | 
| **Segmentation** | 9.0 (524 reviews) ✓ Verified | 8.8 (166 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 7.9 (76 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.5 (359 reviews) ✓ Verified | 8.0 (91 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.5 (401 reviews) ✓ Verified | 8.2 (109 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 8.6 (102 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 8.2 (81 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (199 reviews) | 7.5 (74 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 7.7 (82 reviews) ✓ Verified | 
| **Budgeting** | 7.6 (198 reviews) | 7.5 (70 reviews) | 

#### Social

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Social Listening** | Feature Not Available | 6.3 (56 reviews) ✓ Verified | 
| **Social Sharing** | 7.8 (196 reviews) | 6.4 (58 reviews) ✓ Verified | 
| **Social Campaigns** | 7.8 (189 reviews) | 6.6 (57 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.5 (184 reviews) | 6.5 (54 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 6.8 (60 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Basic Reporting** | 8.5 (496 reviews) ✓ Verified | 8.6 (169 reviews) ✓ Verified | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 8.3 (126 reviews) ✓ Verified | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 8.3 (125 reviews) ✓ Verified | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 8.3 (144 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 7.3 (74 reviews) ✓ Verified | 

#### Platform

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Customization ** | 8.5 (337 reviews) ✓ Verified | 8.0 (117 reviews) ✓ Verified | 
| **Workflow Capability** | 8.7 (329 reviews) ✓ Verified | 8.3 (106 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 8.8 (121 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 7.3 (70 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 7.6 (77 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (325 reviews) ✓ Verified | 8.8 (124 reviews) ✓ Verified | 
| **Output Document Generation** | 8.0 (161 reviews) | 8.2 (83 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | 5.7 (7 reviews) | 
| **Multi-step Planning** | 7.0 (25 reviews) | 6.7 (6 reviews) | 
| **Cross-system Integration** | 7.4 (26 reviews) | 6.0 (7 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 6.0 (7 reviews) | 
| **Proactive Assistance** | 6.9 (26 reviews) | 6.2 (7 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 6.4 (7 reviews) | 

#### Integration

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 8.7 (122 reviews) ✓ Verified | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 8.3 (116 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 7.9 (98 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Listrak** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 40 |
| **Listrak** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (35 reviews) | Not enough data | 
| **Time to Open** | 8.7 (31 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 501 |
| **Listrak** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (402 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Listrak** | 8.4/10 | 88 |

#### Text Messaging

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | 9.0 (77 reviews) | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | 7.7 (42 reviews) | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | 9.2 (70 reviews) | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | 9.0 (58 reviews) | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | 8.8 (69 reviews) | 
| **MMS Marketing** | 8.5 (107 reviews) | 8.7 (71 reviews) | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | 8.3 (74 reviews) | 
| **Transactional SMS** | 8.7 (55 reviews) | 8.2 (58 reviews) | 

#### SMS Platform

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | 8.4 (81 reviews) | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | 8.5 (76 reviews) | 
| **White Label** | Feature Not Available | 7.5 (37 reviews) | 
| **Text-to-Landline** | Feature Not Available | 6.6 (30 reviews) | 
| **Short Codes** | 8.3 (63 reviews) | 8.9 (75 reviews) | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | 8.5 (59 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Listrak** | 7.8/10 | 53 |

#### Data Sourcing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | 7.7 (33 reviews) ✓ Verified | 
| **Expandability** | 8.3 (68 reviews) | 7.9 (31 reviews) ✓ Verified | 
| **Content Marketing** | 8.5 (96 reviews) | Feature Not Available | 
| **Multiple Devices** | 8.5 (91 reviews) | 7.7 (34 reviews) ✓ Verified | 

#### Intelligence

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | 8.3 (37 reviews) ✓ Verified | 
| **Predictive Modeling** | 8.1 (73 reviews) | 7.1 (37 reviews) ✓ Verified | 
| **Recommendation Engine** | 8.0 (68 reviews) | 7.9 (36 reviews) ✓ Verified | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Listrak** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Listrak** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Listrak** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Listrak** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Listrak** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | 8.3/10 | 81 |

#### Analysis

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.2 (46 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.6 (69 reviews) | 
| **Uninstall Tracking** | Not enough data | 7.6 (31 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.7 (46 reviews) ✓ Verified | 

#### Campaigns

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.6 (37 reviews) | 
| **Push Notifications** | Not enough data | 8.4 (40 reviews) | 
| **Bulk SMS** | Not enough data | 8.4 (59 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (31 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (71 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (69 reviews) ✓ Verified | 

#### Engagement

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.7 (58 reviews) ✓ Verified | 

#### Platform

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Optimization** | Not enough data | 8.7 (63 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.5 (53 reviews) | 
| **Internationalization** | Not enough data | 7.9 (39 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 27 |
| **Listrak** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.4 (18 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (20 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Listrak** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Listrak | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Klaviyo (11):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Listrak (2):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Listrak | 
|---|---|---|
| **Small-Business** | 82.2% | 32.4% | 
| **Mid-Market** | 16.1% | 57.3% | 
| **Enterprise** | 1.7% | 10.2% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

#### Listrak

- **Retail:** 36.9%
- **Consumer Goods:** 13.1%
- **Apparel & Fashion:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Food & Beverages:** 5.2%
- **Sporting Goods:** 4.5%
- **Automotive:** 2.8%
- **Health, Wellness and Fitness:** 2.4%
- **Cosmetics:** 2.1%
- **Furniture:** 1.7%
- **Other:** 16.6%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14700 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)

### Alternatives to Listrak

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1212 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4625 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1373 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14789 reviews)
- [Attentive](https://www.g2.com/products/attentive/reviews) — 4.5/5 stars (1382 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Listrak

- Title: [Have you ever been acquired?](https://www.g2.com/discussions/more-about-listrak-23a7543f-e33c-468d-8db8-0e8f264891f6) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No; we have not participated in any mergers or acquisition activities."
- Title: [Are you privately-owned?](https://www.g2.com/discussions/more-about-listrak) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; since 1999 we’ve been privately-owned by the same team."
- Title: [How often do you release new features?](https://www.g2.com/discussions/product-innovation-51a00d47-ec7b-4ac9-a650-09f2a0a37543) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "New features and functionalities are released daily by our in-house development team. As a privately-owned company, we enjoy the ability to innovate quickly..."
- Title: [What dictates your product roadmap?](https://www.g2.com/discussions/product-innovation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our roadmap is driven by our clients' needs and requests, as well as emerging technologies and market trends. "
- Title: [Do you offer technical support?](https://www.g2.com/discussions/support-234dd96b-dd48-4b1f-a044-374c0922e1e2) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes; our in-house Client Success & Support Team is available 24/7/365 via phone, email, and live-chat. Response times are generally fewer than 5-minutes, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-listrak)