Listrak Reviews & Product Details

Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success.

Seller

Listrak

Discussions

Listrak Community

Languages Supported

English

Solution Type

All-in-One

Overview by

Kiley Neal

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Listrak Integrations

(7)

Verified by Listrak

G2 reviews are authentic and verified.

Here's how.

Christopher M.

Ecommerce/Digital Marketing Manager

Mid-Market (51-1000 emp.)

2/27/2019

"Seven Year Partnership"

4.5/5

What do you like best about Listrak?

We've been a partner with Listrak for nearly seven years. In that time, we've had incredible stability with our account management group. We've only had three reps over those seven years; each has been excellent. They are platform experts and help not only with tactical implementations but also with strategic direction. They have been critical to the growth we have driven on the site. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Listrak's platform, at times, isn't particularly intuitive. At times we depend on their team to help us navigate and execute within the Dashboard. Reporting is also lacking. Triggered email performance is a manual report pulled weekly by Listrak and emailed to us. I would love to see further investment into their dashboard to make it easier for the end user. Review collected by and hosted on G2.com.

Recommendations to others considering Listrak:

Clean up and make the user console easier to use and more logical. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Frankly, this list is almost too long to cover how they've helped our business. Put simply, when we started our relationship with Listrak we wanted to grow our list size and email revenue. While not divulging specific numbers, over these past seven years, our email list has increased by 1100%, and our annual email revenue has increased by 530%! Review collected by and hosted on G2.com.

Alex K.

Small-Business (50 or fewer emp.)

3/23/2023

"Great tool with great potential"

4/5

What do you like best about Listrak?

The best about Listrak is the great team we work with on a weekly basis. They are very knowledgeable and constantly help us identify new opportunities to grow our business and improve our communications with our customers. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The platform is limited in terms of design, the drag and drop tool lacks of certain design and edit capabilities that are available on a lot of newer web softwares. Sometimes, the software can be glitchy as well and it can be difficult to understand the logic behind certain behaviors. SMS program does not allow dynamic coupons with Shopify, and it opens the door to discount abuse. Listrak does not integrate fully with Shopify, and we cant target audiences created in Shopify, or to create automation flow triggered by Shopify actions. Review collected by and hosted on G2.com.

Jennifer T.

Mid-Market (51-1000 emp.)

3/23/2023

"Extremely professional team of experts that help guide your through every step of the process."

5/5

What do you like best about Listrak?

As part of the Listrak integration, the team assigned to your account literally walks you through every step in the development and integration process. They have experts on staff that can work through every unique scenario your programs bring to the table. I immediately saw a lift in revenue associated with our initial welcome program through Listrak, and then realized even more through SMS. This was the first time we have ever used SMS in our marketing and despite starting from scratch on a contact list, our revenue more than paid for the entire program right out of the gate. We've seen nothing but wins with Listrak. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I really haven't had any negative experiences with Listrak so far. The only dislike I have personally is with the web developments on my side of the project. We have been very slow to get this program up and running. But kudos to Listrak team for being patient with us. Review collected by and hosted on G2.com.

Annie G.

Director of Acquisition and Growth Marketing

Mid-Market (51-1000 emp.)

3/27/2023

"Incredible support on a great platform"

5/5

What do you like best about Listrak?

Listrak is an easy-to-use, informative, and effective email platform, but more importantly the support from the Account Managers and support team is unparalleled. Everyone I have worked with at Listrak is truly dedicated to their client's success, and they go above and beyond to help in any way they can. The chat and support line always helps with smaller tasks quickly, and everyone is always incredibly friendly and positive. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

The only downside about Listrak is some small little things within the platform. For example, we use Google Analytics as our data source and sometimes it is difficult to match reporting, however our Account Managers do a wonderful job at filling in any gaps and finding solutions. Review collected by and hosted on G2.com.

Greta W.

Enterprise (> 1000 emp.)

3/20/2023

"A.M.A.Z.I.N.G"

5/5

What do you like best about Listrak?

The fantastic partnership, added value, perspective, collaboration, respect, and overall customer service! Working with Megan M. has been such a top-level experience. She is a great account owner who always goes above and beyond what we ask; she gained trust and loyalty within our company, and I can also imagine within others. Megan has also provided value added by utilizing her project management team - specifically Erick and Jordan, who have put forth a tremendous effort to connect and work with our internal teams with launches. We could not have done anything without this additional support, and we appreciate the amount of effort to help our team. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Nothing. We have had an outstanding experience with Listrak; Megan and her team are the best! Review collected by and hosted on G2.com.

Nicole O.

Mid-Market (51-1000 emp.)

3/20/2023

"Extremely positive experience with continuing growth YOY!"

5/5

What do you like best about Listrak?

I have used Listrak at two companies totaling over 4+ years with the program. Our account rep has been absolutely amazing, and every Listrak member I have worked with has been very knowledgeable about the tool. The changes that have been made to the platform have made everyday use evermore user-friendly and they are constantly working on new initiatives to bring modern technology to us. Truly, putting together an email or SMS campaign takes minutes and is pretty foolproof. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There is nothing I dislike about Listrak, but I would love to see some more capabilities added around SMS reporting. I also find reporting through the journey hub a bit confusing and complicated. Review collected by and hosted on G2.com.

Verified User in Sporting Goods

Small-Business (50 or fewer emp.)

8/4/2023

"Great tool for reaching your customers via EMAIL & SMS!"

5/5

What do you like best about Listrak?

It's easy to set up emails and SMS for marketing directly to your customers. Their GXP product automates some of the tasks! Building out emails is a simple and intuitive drag & drop process. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

Setting up "audiences" and list filtering is not immediately intuitive but isn't altogether a terrible experience. Luckily our account manager is very responsive to inquiries and their tech support is great! Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

LIstrak provides a method for us to quickly and efficiently design and schedule the massive amount of marketing emails we send out every day. Listrak's GXP product is a hands-off solution that allows us to stay in touch with our customers on their journey with us to help capture more conversions! Review collected by and hosted on G2.com.

Allie O.

Mid-Market (51-1000 emp.)

3/9/2023

"Overall good, but lacking in technology."

3.5/5

What do you like best about Listrak?

I appreciate the partnership between my team and my reps. I find them to be extremely responsive and will do anything to help me resolve a problem or think of new ideas. In terms of the platform itself, I find it pretty easy to navigate and we haven't run into any technical issues. It's a reliable platform. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

I think a lot of the reporting aspects within Listrak are difficult to navigate and not user friendly. Often when I'm trying to pull a monthly overview of sends, opens and clicks across all of my campaigns (which are on different lists), it takes me way longer to pull because of all the toggling I have to do across each list. I also wish there was more personalized functionality available for HTML emails. Any type of personalized options require emails to be created and sent from composer, which we do not want to use. This has forced us to look elsewhere for this technology. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

Reaching our customers regularly. We're able to effectively market our customers and at the touchpoints we need to, such as abandonment. Again, I think we're at a point in our program where we are doing much of what we can that's available to us, but the personalization functions are where we have white space. Review collected by and hosted on G2.com.

Bryan Y.

Mid-Market (51-1000 emp.)

3/9/2023

"Great Service!"

5/5

What do you like best about Listrak?

I love the tools, and the analytics and testing options we have. Our account manager Jon has been incredibly helpful as well. We've had a few in the time we've been with Listrak, and with the previous ones I don't think it ever came up whether or not they had experience in our industry and it didn't seem like they knew for sure what to do with us, but with Jon, it's clear that he is and that's been of great assistance to us in planning strategies. Review collected by and hosted on G2.com.

What do you dislike about Listrak?

There are occasionally issues with UI that crop up, which may be due to our browser but I've never been able to get a different result in others at regular resolution. If you shrink your screen to 90%, the missing buttons do appear. This caused a bit of confusion in some of the tools but I was at least able to get an explanation from our account manager at the time. Review collected by and hosted on G2.com.

What problems is Listrak solving and how is that benefiting you?

They've allowed us to manage our customer data in separate lists, which wasn't something we could do before and they've simplified both constructing emails and segmenting things. Previously, we would hand-code our emails and that would take forever, and if we needed a specialized segment we'd either need to cobble one together from pieces of an SQL query library written by our tech team or bother them to write a new one. Review collected by and hosted on G2.com.