Best Rewards and Incentives Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Rewards and incentives software offers businesses a platform to send rewards to their customers, partners, or employees. Business accounts are tracked and managed through online portals, where incentives can be purchased and delivered using a simple interface. The types of rewards offered may include gift cards, prepaid cards, vouchers, or tangible gifts. Some platforms offer a rewards API for businesses to automate incentive delivery through their own website or application. These providers curate a rewards catalog through partnerships with online merchants, retailers, restaurant chains, travel agencies, or other entertainment companies and resell or manage the distribution of the rewards.

Rewards and incentives software can be used in a variety of ways. The most common one is corporate gifting software, which focuses on rewarding employees to boost employee engagement and satisfaction. Additionally, there are B2B rewards and incentives, including channel partner promotions, sales incentives, client gifting, etc., to nurture or convert qualified leads and reward loyal partners. On the flip side, there are B2C rewards and incentives that cater to rewarding loyal customers and boosting brand loyalty and customer advocacy. Lastly, there are research incentives that typically reward research and survey participants for market research purposes to drive participation in research studies.

Marketing, sales, and human resources (HR) teams utilize reward and incentives software to reward loyal customers, incentivize referrals, and boost employee engagement. Some rewards and incentives platforms may not include built-in features for managing relationships with recipients or identifying customers and employees worthy of recognition. Instead, businesses can use performance management software to help identify standout employees or loyalty management software to create a customer loyalty program.

To qualify for inclusion in the Rewards and Incentives category, a product must:

Provide a catalog for digitally sourcing and delivering rewards such as gift cards, vouchers, or tangible gifts
Be intended for rewarding a business’s customers, employees, or partners
Allow users to track rewards at every stage, from delivery to redemption
Include features for managing budgets and spending for rewards
Show More
Show Less

Featured Rewards and Incentives Software At A Glance

Highest Performer:
Easiest to Use:
Top Trending:
Show LessShow More
Highest Performer:
Easiest to Use:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

No filters applied
169 Listings in Rewards and Incentives Available
(5,598)4.9 out of 5
4th Easiest To Use in Rewards and Incentives software
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
(8,267)4.7 out of 5
6th Easiest To Use in Rewards and Incentives software
Entry Level Price:Contact Us
(5,074)4.9 out of 5
1st Easiest To Use in Rewards and Incentives software
Entry Level Price:Free
(1,765)4.8 out of 5
5th Easiest To Use in Rewards and Incentives software
Entry Level Price:Free
(1,220)4.8 out of 5
7th Easiest To Use in Rewards and Incentives software
Entry Level Price:Free
(2,694)4.8 out of 5
2nd Easiest To Use in Rewards and Incentives software
Entry Level Price:Contact Us
(1,569)4.6 out of 5
12th Easiest To Use in Rewards and Incentives software
(521)4.7 out of 5
14th Easiest To Use in Rewards and Incentives software