# Best Rewards and Incentives Software for Medium-Sized Businesses ## How Many Rewards and Incentives Software Products Does G2 Track? **Total Products under this Category:** 178 ### Category Stats (Jul 2026) - **Average Rating:** 4.59/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Incentivesmart Customer Loyalty (+1.25%) - Among all products in this category, Incentivesmart Customer Loyalty recorded the largest rating increase compared to last month _Last updated: July 25, 2026_ ## How Does G2 Rank Rewards and Incentives Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 60,600+ Authentic Reviews - 178+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Rewards and Incentives Software ![G2 Grid® for Rewards and Incentives Software plotting products by satisfaction and market presence](https://www.g2.com/categories/rewards-and-incentives/grids.png?focus%5B%5D=40682&focus%5B%5D=122148&focus%5B%5D=121516&focus%5B%5D=102938&focus%5B%5D=21084&focus%5B%5D=17636&focus%5B%5D=118605&focus%5B%5D=141560) Highlighted products: Awardco, Nectar, Giftogram, Guusto, Culture Cloud by O.C. Tanner, Kudos, Tremendous, and Stadium I Snackmagic I Swagmagic. Underlying data: [Grid® JSON](https://www.g2.com/categories/rewards-and-incentives/grids.json?focus%5B%5D=awardco&focus%5B%5D=nectar&focus%5B%5D=giftogram&focus%5B%5D=guusto&focus%5B%5D=culture-cloud-by-o-c-tanner&focus%5B%5D=kudos&focus%5B%5D=tremendous&focus%5B%5D=stadium-i-snackmagic-i-swagmagic&segment=mid-market) **Sponsored** ### Giftogram Giftogram is a free global platform that helps businesses send gift cards and prepaid cards with their chosen design, logo, and custom message in minutes. Founded on the idea of choice, recipients can decide where to redeem their Giftogram from thousands of today’s most popular retailers. We’re on a mission to help companies build better relationships with employees and customers by making gifts and incentives effortless to send and meaningful to receive. Learn more about how Giftogram is transforming corporate gifting, incentives, and payouts at giftogram.com. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1114&secure%5Bchosen_at%5D=2026-07-28T04%3A07%3A56Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=121516&secure%5Bresource_id%5D=1114&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Frewards-and-incentives%2Fmid-market&secure%5Btoken%5D=99c849307347252dc1d09b2fe604291651bd91d470cc362927bf018053142bd3&secure%5Burl%5D=https%3A%2F%2Fwww.giftogram.com%2Fbenefits%2F&secure%5Burl_type%5D=paid_promos) ### [Giftogram](https://www.g2.com/products/giftogram/reviews) Giftogram is a free global platform that helps businesses send gift cards and prepaid cards with their chosen design, logo, and custom message in minutes. Founded on the idea of choice, recipients can decide where to redeem their Giftogram from thousands of today’s most popular retailers. We’re on a mission to help companies build better relationships with employees and customers by making gifts and incentives effortless to send and meaningful to receive. Learn more about how Giftogram is transforming corporate gifting, incentives, and payouts at giftogram.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,892 #### How Do G2 Users Rate Giftogram? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) - **Reward Catalog:** 9.4/10 (Category avg: 9.0/10) - **User, Role, and Access Management:** 9.2/10 (Category avg: 8.6/10) - **Customization:** 9.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind Giftogram? - **Seller:** [Giftogram](https://www.g2.com/sellers/giftogram) - **Company Website:** https://www.giftogram.com/ - **Year Founded:** 2012 - **HQ Location:** Greater New York Area, NJ - **Twitter:** @GiftogramCards (45 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10950296/ (51 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Executive Assistant, HR Manager - **Top Industries:** Non-Profit Organization Management, Information Technology and Services - **Company Size:** 52% Medium, 33% Small #### What Do G2 Reviewers Say About Giftogram? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Giftogram, finding it simple and intuitive for various gifting needs. - Users praise Giftogram for its **ease of use and variety in gift card options** , enhancing recognition and appreciation efforts. - Users appreciate Giftogram for its **easy gift card delivery** and fun designs, enhancing remote employee recognition significantly. - Users praise Giftogram for its **exceptional customer support** , highlighting their dedicated and knowledgeable assistance throughout the process. - Users value the **variety of redemption options** offered by Giftogram, making gift-giving flexible and convenient. ##### Cons - Users report **gift card issues** including lack of visibility for redeemed cards and transaction limitations. - Users find the **lack of gift card options** limiting, particularly missing popular choices like Amazon for India. - Users find the **usage difficulty** in navigating screens and accessing important campaign information on Giftogram. - Users note **email issues** with Giftogram due to delayed deliveries and miscommunication about sender information. - Users are frustrated with the **slow delivery** of Giftogram, especially during busy holiday periods. #### What Are Recent G2 Reviews of Giftogram? **["Giftogram makes gifting easy"](https://www.g2.com/survey_responses/giftogram-review-9637189)** **Rating:** 5.0/5.0 stars _— Elena D._ [Read full review](https://www.g2.com/survey_responses/giftogram-review-9637189) **["Easy and Flexible Gifting Solution"](https://www.g2.com/survey_responses/giftogram-review-13099107)** **Rating:** 5.0/5.0 stars _— Chief F._ [Read full review](https://www.g2.com/survey_responses/giftogram-review-13099107) ### [Wellable](https://www.g2.com/products/wellable/reviews) Wellable is an employee wellness and engagement company with offices in Boston, San Diego, and Washington, D.C. Supporting organizations in more than 45 countries, Wellable helps companies of all sizes create healthier, more connected workplaces. The company was founded on the belief that well-being and recognition are foundational to the employee experience, and that organizations thrive when their people do. With a flexible platform and a global reach, Wellable makes it easier for HR teams to meet the evolving needs of today’s workforce. The Wellable platform brings together a wide range of features that support both physical and mental well-being. It integrates with popular wellness technologies like Fitbit, Apple Health, and Samsung Health, allowing employees to track their health goals using tools they already rely on. In addition to activity tracking and wellness challenges, Wellable offers multimedia educational content, on-demand fitness and mindfulness classes, holistic health coaching, and support for lifestyle spending accounts. The platform also includes built-in capabilities for delivering personalized rewards and employee recognition, making it a comprehensive solution for engagement and appreciation—not just wellness. Wellable helps organizations build a culture where people feel seen, supported, and motivated. By combining wellness, rewards, and recognition into a unified experience, the platform empowers employers to promote healthier habits, boost morale, and strengthen team connections. For HR and benefits leaders, Wellable offers a streamlined, customizable way to drive employee engagement and well-being without the complexity of managing multiple vendors. It’s a flexible, people-centered solution designed for the modern workplace—whether in-person, remote, or somewhere in between. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,233 #### How Do G2 Users Rate Wellable? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Reward Catalog:** 8.3/10 (Category avg: 9.0/10) - **User, Role, and Access Management:** 8.4/10 (Category avg: 8.6/10) - **Customization:** 7.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Wellable? - **Seller:** [Wellable](https://www.g2.com/sellers/wellable) - **Company Website:** https://www.wellable.co/ - **Year Founded:** 2013 - **HQ Location:** Boston, Massachusetts - **Twitter:** @getwellable (548 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2987857/ (95 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Administrative Assistant, Teacher - **Top Industries:** Hospital & Health Care, Construction - **Company Size:** 56% Medium, 30% Large #### What Do G2 Reviewers Say About Wellable? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of Wellable, making it simple to integrate fitness into their busy routines. - Users value the **variety of motivating workouts** on Wellable that enhance their wellness and engagement. - Users enjoy Wellable for its **engaging challenges and competitions** that promote wellness and motivate healthy habits. - Users find Wellable to be **incredibly motivating** , fostering competition and simplifying health tracking with seamless syncing features. - Users find the **easy setup** of Wellable enhances their experience and simplifies onboarding for better wellness tracking. ##### Cons - Users report frequent **technical issues** with Wellable, including syncing problems and errors during video playback. - Users express concerns about the **points system issues** , citing cheating and syncing problems that undermine fairness. - Users report that the **usage difficulty** of Wellable stems from its non-intuitive UI and cumbersome navigation. - Users find the **user interface not user-friendly** , requiring more steps and complicating the overall experience. - Users find the **limited features** frustrating, particularly with the inability to add multiple items for activity tracking. #### What Are Recent G2 Reviews of Wellable? **["Wellable Keeps Me Motivated with Rewarding, Well-Rounded Wellness Features"](https://www.g2.com/survey_responses/wellable-review-13172937)** **Rating:** 4.5/5.0 stars _— Anne-Michelle B._ [Read full review](https://www.g2.com/survey_responses/wellable-review-13172937) **["Flexible, Intuitive Wellness Platform with Seamless Tracker Integrations"](https://www.g2.com/survey_responses/wellable-review-13171868)** **Rating:** 5.0/5.0 stars _— Danielle F._ [Read full review](https://www.g2.com/survey_responses/wellable-review-13171868) ### [Reachdesk](https://www.g2.com/products/reachdesk/reviews) Leading marketing and sales teams trust Reachdesk to generate pipeline, accelerate deals, and strengthen customer relationships through integrated global gifting and swag logistics. Our clients achieve over 480% ROI and a 19% increase in closed deals. With Reachdesk, create, store, ship, track, and measure hyper-personalized corporate gifts—all from one platform. Our AI-driven personalization ensures each gift is thoughtful, timley, and aligned with your goals. Eliminate guesswork with actionable insights that optimize your budget while driving ROI and measuring the impact of every gift. As your trusted gifting partner, we promise 5x ROI and transparent pricing—empowering you to deliver moments that matter. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,127 #### How Do G2 Users Rate Reachdesk? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Reward Catalog:** 8.9/10 (Category avg: 9.0/10) - **User, Role, and Access Management:** 8.5/10 (Category avg: 8.6/10) - **Customization:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Reachdesk? - **Seller:** [Reachdesk](https://www.g2.com/sellers/reachdesk) - **Company Website:** https://reachdesk.com - **Year Founded:** 2018 - **HQ Location:** New York - **Twitter:** @ReachdeskHQ (194 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13006904/ (115 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Account Executive, SDR - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Medium, 25% Large #### What Do G2 Reviewers Say About Reachdesk? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of Reachdesk, finding it intuitive and efficient for gifting campaigns. - Users value the **curated executive gifting** options from Reachdesk, enhancing client relationships and streamlining campaigns effortlessly. - Users love the **ease of gift sending** with Reachdesk, appreciating its integration and tracking features for better engagement. - Users appreciate the **diverse gifting options** offered by Reachdesk, making it easy to manage their gifting process efficiently. - Users love the **easy sending** feature of Reachdesk, allowing quick and efficient gift delivery directly from Salesforce. ##### Cons - Users find the **limited gifting options** frustrating, especially regarding size selection and managing multiple gifts efficiently. - Users find the **limited options** in managing gifts and recipient choices to be cumbersome and inefficient. - Users find some gifts on Reachdesk to be **expensive** , impacting budgeting and scalability for team gifts. - Users find Reachdesk’s **interface clunky** for managing campaigns and suggest improving workflows and gift selection processes. - Users find the **difficulty** in managing sizes and navigating the platform slows down their gifting process significantly. #### What Are Recent G2 Reviews of Reachdesk? **["Reachdesk Keeps Getting Better—Easy to Use with Quick, Helpful Support"](https://www.g2.com/survey_responses/reachdesk-review-13105839)** **Rating:** 5.0/5.0 stars _— Mallory D._ [Read full review](https://www.g2.com/survey_responses/reachdesk-review-13105839) **["Seamless CRM-Triggered Gifting with Global Delivery and Real-Time Tracking"](https://www.g2.com/survey_responses/reachdesk-review-13167611)** **Rating:** 5.0/5.0 stars _— Nencho P._ [Read full review](https://www.g2.com/survey_responses/reachdesk-review-13167611) ### [Tango](https://www.g2.com/products/blackhawk-network-tango/reviews) Trusted. Innovative. Unrivaled. With a single connection to BHN’s global payments platform, your business unlocks the world’s largest network of consumer branded payment solutions. Discover new ways to engage your customers, employees, and partners. Grow revenue. Increase loyalty. Incentivize your teams. **Average Rating:** 4.7/5.0 **Total Reviews:** 522 #### How Do G2 Users Rate Tango? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10) - **Reward Catalog:** 9.5/10 (Category avg: 9.0/10) - **User, Role, and Access Management:** 9.0/10 (Category avg: 8.6/10) - **Customization:** 8.9/10 (Category avg: 8.7/10) #### Who Is the Company Behind Tango? - **Seller:** [Blackhawk Network](https://www.g2.com/sellers/blackhawk-network) - **Company Website:** https://www.bhnrewards.com/ - **Year Founded:** 2015 - **HQ Location:** McLean, US - **LinkedIn® Page:** https://www.linkedin.com/company/bhnrewards (90 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** CEO, Executive Assistant - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 42% Small, 37% Medium #### What Do G2 Reviewers Say About Tango? _AI-generated summary from verified user reviews_ ##### Pros - Users find Tango's **ease of use** remarkable, enabling hassle-free sending of gift cards and efficient task completion. - Users appreciate the **responsive customer support** of Tango, making it easy to resolve issues and enhance satisfaction. - Users appreciate the **easy sending** of gift cards with Tango, enjoying its user-friendly features and customizable options. - Users find that Tango simplifies **gift card distribution** , making it easy to reward clients and participants efficiently. - Users value the **incredible options** for employee recognition with Tango, making funding and transactions quick and simple. ##### Cons - Users experience a **learning curve** with Tango, finding initial setup and transactions to be a bit confusing. - Users dislike the **credit card fees** , though ACH payments offer a fee-free alternative that’s easy to set up. - Users feel that the **limited customization** options of Tango detract from personalizing their gift card experience. - Users experience **slow delivery** and frustrating delays with funding and support, impacting overall satisfaction with Tango. - Users face **reward system issues** with limited choices and difficulties in cancelling or retrieving funds from expired rewards. #### What Are Recent G2 Reviews of Tango? **["Simplifies Gas Card Management for Nonprofits"](https://www.g2.com/survey_responses/tango-review-12621611)** **Rating:** 4.5/5.0 stars _— Ashley H._ [Read full review](https://www.g2.com/survey_responses/tango-review-12621611) **["Easy and Straightforward Experience"](https://www.g2.com/survey_responses/tango-review-12175817)** **Rating:** 5.0/5.0 stars _— Lauren G._ [Read full review](https://www.g2.com/survey_responses/tango-review-12175817) - ‹ Prev‹ Prev - 1 - [2](/categories/rewards-and-incentives/mid-market?order=g2_score&page=2#product-list) - [3](/categories/rewards-and-incentives/mid-market?order=g2_score&page=3#product-list) - [Next ›Next ›](/categories/rewards-and-incentives/mid-market?order=g2_score&page=2#product-list) Spotlight Categories [CPQ Software](https://www.g2.com/categories/cpq) [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Rewards and Incentives Themes](/categories/rewards-and-incentives/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall Rewards and Incentives category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Rewards and Incentives to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Rewards and Incentives category. In addition to qualifying for inclusion in the Rewards and Incentives Software category, to qualify for inclusion in the Medium-Sized Business Rewards and Incentives Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Top Tools at a Glance | | Structured recognition programs with flexible redemption | User Review "Motivating, Easy-to-Use Rewards That Keep Me Chasing My Goals" | | | Milestone and service award recognition with curated rewards | User Review "Simple to Use, Great Rewards and Smooth Support Experience" | | | Company-wide peer recognition tied to values and rewards | User Review "A Great Recognition Tool" | | | Lightweight peer recognition with redeemable points for remote teams | User Review "Natural, Fun Recognition That Builds a Positive Workplace Culture" | | | Enterprise peer recognition with structured program administration | User Review "Workhuman Social Recognition: Easy, Personalized Peer Recognition with Helpful AI" | | | Fast digital gifting with multi-retailer redemption and HRIS triggers | User Review "Easy, Friendly Gift Card Redemption Experience" | | | Multi-brand digital gift card distribution at scale | User Review "Giftogram makes gifting easy" | | | Bulk digital incentive distribution for research and referral programs | User Review "Easy and Thorough Rewards Worldwide" | | | Values-aligned peer recognition with a social feed and rewards | User Review "Transforming Workplace Appreciation with Kudos" | | | Personalized snack and swag delivery for distributed teams | User Review "Stadium Makes Real-Time Recognition Easy and Boosts Employee Morale" | * * * Show More