# Best Inbound Call Tracking Software

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.

Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike [contact center tools](https://www.g2.com/categories/contact-center) that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.

Inbound call tracking products seamlessly integrate with [marketing analytics software](https://www.g2.com/categories/marketing-analytics), [attribution software](https://www.g2.com/categories/attribution?source=search), and [digital advertising tools](https://www.g2.com/categories/digital-advertising-tech), providing a means to streamline offline conversions into overall conversion funnels. They often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm) products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have [outbound call tracking](https://www.g2.com/categories/outbound-call-tracking) features, which are frequently used by sales representatives, as well as [conversation intelligence](https://www.g2.com/categories/conversation-intelligence) features to transcribe and analyze inbound calls.

To qualify for inclusion in the Inbound Call Tracking category, a product must:

- Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking
- Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels
- Support call recording and monitoring for inbound calls made to tracking numbers
- Provide real-time analytics and call reporting on marketing performance
- Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking





## Category Overview

**Total Products under this Category:** 92


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,800+ Authentic Reviews
- 92+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Inbound Call Tracking Software At A Glance

- **Leader:** [CallRail](https://www.g2.com/products/callrail/reviews)
- **Highest Performer:** [Ringostat](https://www.g2.com/products/ringostat/reviews)
- **Easiest to Use:** [800.com](https://www.g2.com/products/800-com/reviews)
- **Top Trending:** [WhatConverts](https://www.g2.com/products/whatconverts/reviews)
- **Best Free Software:** [CallRail](https://www.g2.com/products/callrail/reviews)

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [CallRail](https://www.g2.com/products/callrail/reviews)
  CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,619

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.7/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** https://www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail (6,078 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2567008/ (349 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Real Estate
  - **Company Size:** 73% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (122 reviews)
- Features (109 reviews)
- Call Tracking (99 reviews)
- Helpful (82 reviews)
- Attribution Accuracy (69 reviews)

**Cons:**

- Missing Features (33 reviews)
- Integration Issues (30 reviews)
- Learning Curve (26 reviews)
- Call Issues (25 reviews)
- Number Issues (25 reviews)

  ### 2. [800.com](https://www.g2.com/products/800-com/reviews)
  Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a professional phone number, intuitive call routing, and built-in call tracking, you can stop guessing where your leads are coming from and start focusing on what works. Even if you're new to call tracking, 800.com makes it easy to assign unique phone numbers to your campaigns (website, ads, social, print), track results in real time, and route calls to the right person or team - all from one simple dashboard. For agencies and advanced users, 800.com supports powerful tools like: 📶Dynamic Number Insertion (DNI) to track exact sources of inbound calls ✅Integrations with GA4, Google Ads, Meta, and Microsoft Ads 💻Client-level account management with white-labeled dashboards Built for SMBs but scalable for agencies, 800.com also includes: 📞 Call forwarding, voicemail, and customizable IVR 🔁 Call recording and transcription with playback for training or QA 👱Enhanced caller ID, complete with name, email and address 📈 In-depth call analytics and reporting 💬 SMS campaigns for direct customer engagement 📲Mobile app so your business line goes everywhere you go For agencies managing multiple clients, 800.com provides agency-level capabilities, including client management features and white-labeled dashboards. This functionality allows agencies to efficiently oversee various accounts while maintaining a consistent brand experience for their clients. With the upcoming advanced AI features, such as sentiment analysis, 800.com is poised to deliver even greater insights into customer interactions, making it a powerful tool for businesses aiming to elevate their marketing strategies and customer service. Looking for advanced call forwarding and routing with custom greetings and an auto-attendant? We have that too! Whether you're just starting out or scaling fast, 800.com helps you look more professional, stay responsive, and make better marketing decisions - without the complexity of traditional phone systems.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 914

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.5/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.9/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [800.com](https://www.g2.com/sellers/800-com)
- **Company Website:** https://www.800.com
- **Year Founded:** 2008
- **HQ Location:** Sarasota, Florida
- **LinkedIn® Page:** https://www.linkedin.com/company/800-com (37 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Construction, Retail
  - **Company Size:** 79% Small-Business, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (303 reviews)
- Easy Setup (234 reviews)
- Customer Support (170 reviews)
- Number Management (142 reviews)
- Positive Experience (116 reviews)

**Cons:**

- Expensive (50 reviews)
- Learning Curve (25 reviews)
- Limited Features (25 reviews)
- Number Management (25 reviews)
- Call Connectivity Issues (21 reviews)

  ### 3. [Invoca](https://www.g2.com/products/invoca/reviews)
  Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 925

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.7/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.1/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Invoca](https://www.g2.com/sellers/invoca)
- **Company Website:** https://www.invoca.com/
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Invoca (4,201 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/210676/ (393 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 38% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (28 reviews)
- Ease of Use (25 reviews)
- Analytics (23 reviews)
- Customer Support (20 reviews)
- Attribution Accuracy (19 reviews)

**Cons:**

- Learning Curve (9 reviews)
- Missing Features (9 reviews)
- Call Issues (8 reviews)
- Complexity (8 reviews)
- Complex Setup (8 reviews)

  ### 4. [WhatConverts](https://www.g2.com/products/whatconverts/reviews)
  WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 295

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.3/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts)
- **Company Website:** https://www.whatconverts.com
- **Year Founded:** 2014
- **HQ Location:** Charlotte, NC
- **Twitter:** @whatconverts (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9313296/ (41 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Construction
  - **Company Size:** 87% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (89 reviews)
- Helpful (71 reviews)
- Ease of Use (61 reviews)
- Easy Setup (37 reviews)
- Positive Experience (34 reviews)

**Cons:**

- Expensive (17 reviews)
- Missing Features (13 reviews)
- Learning Curve (12 reviews)
- Integration Issues (10 reviews)
- Learning Difficulty (9 reviews)

  ### 5. [CTM](https://www.g2.com/products/ctm-ctm/reviews)
  CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 725

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.2/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** https://www.ctm.com/
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **Twitter:** @CallTrac (3,780 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5377709/ (93 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 65% Small-Business, 30% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (49 reviews)
- Ease of Use (48 reviews)
- Helpful (43 reviews)
- Call Tracking (31 reviews)
- Features (28 reviews)

**Cons:**

- Learning Curve (23 reviews)
- Complexity (15 reviews)
- Difficult Navigation (15 reviews)
- Steep Learning Curve (15 reviews)
- Missing Functionality (12 reviews)

  ### 6. [Phonexa](https://www.g2.com/products/phonexa/reviews)
  Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 159

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.9/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa)
- **Company Website:** https://www.phonexa.com
- **Year Founded:** 2016
- **HQ Location:** Glendale, CA
- **Twitter:** @PhonexaCalls (387 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (171 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Director, CEO
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 86% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (64 reviews)
- Ease of Use (45 reviews)
- Helpful (38 reviews)
- Positive Experience (34 reviews)
- Features (32 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Steep Learning Curve (20 reviews)
- Complex Setup (11 reviews)
- Difficult Learning (10 reviews)
- Not Intuitive (6 reviews)

  ### 7. [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews)
  Built by marketers for marketers, Infinity’s AI-powered call tracking shows you what happens before, during, and after every call, so you can: • Fill attribution blind spots and get credit for the true impact of your work • Improve targeting with high-intent, first-party data • Cut waste to reduce cost-per-lead and drive down acquisition costs • Improve performance across PPC, SEO, and Paid Social • Create better customer experiences • Boost conversion rates at the top and bottom of your funnel Infinity’s granular visitor-level call tracking and conversation analytics are ISO 27001 and PCI DSS Certified. Handling millions of calls across 75 countries and industry-leading security makes sure the data from every single one of them stays secure. The Infinity platform has been built by a multi-award-winning development team with the support of major cloud partners like Google and AWS. Their collective expertise ensures market-leading reliability. Backed by a highly decorated customer success team that spans the UK, Europe, and the USA, users are fully supported as they strive to make smarter decisions and provide a better customer experience. An open API and a complete set of out-of-the-box integrations make it easy for users to send call data into key platforms, share customer journeys and insights that aid closing with call handling teams, and improve conversion rates throughout the funnel. Key results users have achieved include: • 79% increase in conversions for Flight Centre • 64% reduction in Customer Acquisition Costs (CAC) for Pendragon • 50% reduction in call centre costs for Access Self Storage


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 146

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.8/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Infinity Tracking](https://www.g2.com/sellers/infinity-tracking)
- **Year Founded:** 2010
- **HQ Location:** Reigate, Surrey
- **Twitter:** @_infinity_co (1,058 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/947411/ (438 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager
  - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
  - **Company Size:** 46% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (20 reviews)
- Call Tracking (17 reviews)
- Reporting (15 reviews)
- Helpful (14 reviews)
- Easy Integrations (12 reviews)

**Cons:**

- Expensive (5 reviews)
- Inaccurate Reporting (4 reviews)
- Inadequate Reporting (4 reviews)
- Call Limitations (3 reviews)
- Learning Curve (3 reviews)

  ### 8. [Revenue.io](https://www.g2.com/products/revenue-io/reviews)
  Revenue.io powers high-performing teams with real-time guidance. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Nutanix, and AWS to deliver predictable results and optimize their entire revenue operation. Founded in 2013, Revenue.io is headquartered in Los Angeles and backed by venture funding from Goldman Sachs, Bryant Stibel, and Palisades Capital. Learn more at www.revenue.io.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 566

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.3/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Revenue.io](https://www.g2.com/sellers/revenue-io)
- **Year Founded:** 2012
- **HQ Location:** Los Angeles, CA
- **Twitter:** @revenue_io (4,286 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2625815/ (103 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Customer Service Representative, Account Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 59% Mid-Market, 22% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (33 reviews)
- Ease of Use (30 reviews)
- Helpful (30 reviews)
- Easy Setup (25 reviews)
- Salesforce Integration (25 reviews)

**Cons:**

- Call Issues (11 reviews)
- Missing Features (9 reviews)
- Limited Features (7 reviews)
- Connection Issues (6 reviews)
- Dialer Issues (6 reviews)

  ### 9. [Calltouch](https://www.g2.com/products/calltouch/reviews)
  Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Due to call tracking service you can divide all the ads to those that drive sales and to those that spend the budget. Call tracking helps to evaluate the channels and ads that are worth scaling and the others that are to be disabled. Prices starting at $60.00 per month Standart - End-to-end analytics for SME - Dynamic and static call tracking Calls journal Calls tagging - Keyword specification - Website goals and orders tracking - Detailed reports, sales funnel and ROI - Ad platforms and CRM systems integration - Full customers support


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.2/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Calltouch](https://www.g2.com/sellers/calltouch)
- **Year Founded:** 2012
- **HQ Location:** Moscow, Russia
- **Twitter:** @calltouch_ru (8 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/calltouch/ (73 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 46% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Call Tracking (7 reviews)
- Ease of Use (6 reviews)
- Analytics (5 reviews)
- Easy Setup (4 reviews)
- Helpful (4 reviews)

**Cons:**

- Integration Issues (4 reviews)
- Limited Features (4 reviews)
- Limited Integration (4 reviews)
- Learning Curve (2 reviews)
- Outdated Interface (2 reviews)

  ### 10. [Ringba](https://www.g2.com/products/ringba/reviews)
  Ringba is the industry-leading inbound call tracking and analytics platform for businesses, call centers and professional pay per call marketers. Get more ROI than any other platform with Ringba's real-time call routing, ring tree for calls and industry leading analytics. All without contracts, minimums, or overages. To learn more, give us a call at (800) 824-5000 or connect with our team at sales@ringba.com


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 154

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.3/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ringba](https://www.g2.com/sellers/ringba)
- **Year Founded:** 2016
- **HQ Location:** Dover, Delaware
- **Twitter:** @ringba (1,517 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18007660/ (98 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Insurance
  - **Company Size:** 78% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (12 reviews)
- Ease of Use (9 reviews)
- Reporting (5 reviews)
- Analytics (4 reviews)
- Call Tracking (4 reviews)

**Cons:**

- Steep Learning Curve (4 reviews)
- Inaccurate Reporting (2 reviews)
- Limited Options (2 reviews)
- Poor Documentation (2 reviews)
- Communication Issues (1 reviews)

  ### 11. [CallFire](https://www.g2.com/products/callfire/reviews)
  CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, California with affiliated offices in Austin, Texas and Kiev, Ukraine.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 80

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Visitor & Keyword Tracking:** 9.4/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [CallFire](https://www.g2.com/sellers/callfire)
- **Year Founded:** 2004
- **HQ Location:** Santa Monica, CA
- **Twitter:** @CallFire (21,721 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/444951/ (25 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 69% Small-Business, 24% Mid-Market


  ### 12. [Ringostat](https://www.g2.com/products/ringostat/reviews)
  Ringostat is an AI-Powered Business Phone & Marketing Performance Platform. Ringostat helps to build effective communication with the client, optimize marketing in terms of payback, and increase sales. Ringostat is an official Google partner. The Ringostat platform includes: — a virtual PBX with a convenient app for calls and messages, seamlessly integrated with CRM systems; — an AI-based assistant tool for effective communication — Ringostat Conversation Intelligence; — call tracking; — a callback widget; — an omnichannel website chat widget — Ringostat Chat. They cover three main areas — communications, analytics, and sales, forming a single ecosystem. Each product can be used separately, but it is their combination that gives the maximum result. Working with Ringostat products is easy and comfortable, thanks to individual settings of more than 90% of parameters. Ringostat users are taken care of by friendly technical support, responding to requests in any of the communication channels in less than 2 minutes. A personal Customer Success manager helps to use Ringostat products most effectively for a particular business.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 48

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ringostat](https://www.g2.com/sellers/ringostat)
- **Year Founded:** 2013
- **HQ Location:** Odessa, Ukraine
- **Twitter:** @Ringostat (237 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5226617/ (153 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 65% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Reliability (4 reviews)
- Call Tracking (3 reviews)
- Analytics (2 reviews)
- Business Tools (2 reviews)

**Cons:**

- Lack of Intuitiveness (2 reviews)
- Outdated Interface (2 reviews)
- UX Improvement (2 reviews)
- Complex Processes (1 reviews)
- Inaccurate Analytics (1 reviews)

  ### 13. [CallSource](https://www.g2.com/products/callsource/reviews)
  CallSource offers advanced call tracking technologies using real human call analysts, not machine-learning, to collect business intelligence about your customers and the effectiveness of your marketing programs, while also helping to improve call handler performance and brand reputation. CallSource is the premier technology-enabled business performance system that optimizes our clients’ revenue, profit, and brand reputation. CallSource pioneered the call tracking industry and has become the leader in actionable analytics. We deliver insights to solve, strategize, and implement solutions for our clients engaging with their sales performance data. Since 1991, CallSource has recorded and analyzed over one billion phone calls, providing cost-per-lead analysis, sales conversion percentages, sales recapture solutions, and training and coaching solutions to thousands of businesses in the United States, Canada and Australia. As a business, CallSource believes in enhancing the performance and accomplishments of our clients and our people. For more information on CallSource visit: www.callsource.com. Contact CallSource today at 888-788-0123.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.2/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 7.5/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [CallSource](https://www.g2.com/sellers/callsource)
- **Year Founded:** 1991
- **HQ Location:** Westlake Village, California
- **Twitter:** @callsource (715 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20340 (156 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 61% Mid-Market, 33% Small-Business


  ### 14. [Marchex](https://www.g2.com/products/marchex/reviews)
  Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 180

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 7.9/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 7.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Marchex](https://www.g2.com/sellers/marchex)
- **Year Founded:** 2003
- **HQ Location:** Seattle, WA
- **Twitter:** @Marchex (3,629 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/8068/ (191 employees on LinkedIn®)
- **Ownership:** NASDAQ:MCHX

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 54% Small-Business, 34% Mid-Market


  ### 15. [Call Box](https://www.g2.com/products/call-box/reviews)
  Call Box is the leading provider of phone call tracking and comprehensive phone solutions. The company's innovative software empowers more than 46,000 businesses to Own the Phone by understanding what generates their best phone leads and how their people are handling those leads to achieve optimal call outcomes. Call Box leverages a unique combination of human reviewers and artificial intelligence to provide insight into every call to uncover gaps in phone processes and offer proactive solutions. Call Box is based in Dallas, TX and was founded in 1988. This technology has been customized into different products for the Automotive, Healthcare, Agency & Publisher, Home Services, and Multifamily Housing industries.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 78

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10)
- **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.6/10)


**Seller Details:**

- **Seller:** [Call Box](https://www.g2.com/sellers/call-box)
- **Year Founded:** 1988
- **HQ Location:** Dallas, Texas
- **LinkedIn® Page:** https://www.linkedin.com/company/10261360/ (750 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 59% Small-Business, 28% Mid-Market


  ### 16. [Retreaver](https://www.g2.com/products/retreaver/reviews)
  Retreaver helps marketers, agencies and brands better understand their customer journey. Our cloud based software provides real-time inbound call data by tagging, tracking and routing the caller to the appropriate person, or department. Leverage data from popular marketing solutions such as HubSpot, Eloqua and Instapage to deliver personalized experiences and increase conversion rates. By taking advantage of this data, you'll identify which campaigns drive the most revenue, increase customer satisfaction and promote higher conversions. Call us today at (877) 794-6544 or visit "https://retreaver.com" to learn more!


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 63

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.8/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Retreaver](https://www.g2.com/sellers/retreaver)
- **Company Website:** https://retreaver.com/
- **Year Founded:** 2012
- **HQ Location:** Toronto, Canada
- **Twitter:** @helloretreaver (1,383 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2891651/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** President
  - **Top Industries:** Marketing and Advertising, Insurance
  - **Company Size:** 79% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Customer Support (9 reviews)
- Reliability (6 reviews)
- Call Management (4 reviews)
- Call Tracking (4 reviews)

**Cons:**

- Learning Curve (3 reviews)
- Access Limitations (1 reviews)
- Call Management (1 reviews)
- Complexity (1 reviews)
- Inefficiency (1 reviews)

  ### 17. [ResponseTap](https://www.g2.com/products/responsetap/reviews)
  By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 83

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.6/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [ResponseTap](https://www.g2.com/sellers/responsetap)
- **Year Founded:** 2008
- **HQ Location:** Manchester
- **Twitter:** @ResponseTap (2,221 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/responsetap-limited (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 43% Mid-Market, 42% Small-Business


  ### 18. [Ruler Analytics](https://www.g2.com/products/ruler-analytics/reviews)
  A marketing measurement and attribution platform connecting siloed marketing, sales and customer data to: - Provide a full view of your customer journey - Accurately attribute revenue at channel, campaign, content and keyword levels - Create multi-touch attribution reports using 6 attribution models - Enrich your ad platform(s), CRM and BI tools with customer journey data - Measure and forecast the impact of offline touchpoints and 'dark social' activities - Overcome accuracy issues caused by blocked cookies with 1st party data - Measure the impact of ToFu marketing tactics that don't generate clicks Get a demo of Ruler and join CMOs worldwide in making better-informed, data-led marketing decisions.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 28

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.2/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.6/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Ruler Analytics](https://www.g2.com/sellers/ruler-analytics)
- **Year Founded:** 2016
- **HQ Location:** Liverpool, England
- **Twitter:** @RulerAnalytics (9,232 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ruler-analytics/ (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 57% Mid-Market, 43% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)

**Cons:**

- Not User-Friendly (1 reviews)

  ### 19. [Convirza](https://www.g2.com/products/convirza/reviews)
  Convirza makes it easy for businesses of all sizes to turn leads into customers, and maximize revenue from phone calls. We serve more than 50,000 businesses to deliver real-time data that allows you to market and sell with confidence. Here's how our customers use Convirza to drive revenue growth: \*Trainers — Use Convirza to find the best calls to train their team on, and see what skills each person needs to focus on. \*Marketers — 1,000's of marketers use Convirza to track leads, and find which leads are the most valuable for their business. \*Call Centers — Use Convirza to measure agent performance every time. They also monitor script adherence, sentiment, keywords and much more. \*Sales Teams — Sales teams use Convirza to call the best leads, at the right times, and say the right things. We integrate with marketing tools, CRM's and phone providers to provide you and your customers with the best experience. You can get started for Free, and see how Convirza will transform your business today!


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Convirza](https://www.g2.com/sellers/convirza)
- **Year Founded:** 2001
- **HQ Location:** Draper, UT
- **Twitter:** @convirza (1,768 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6445391/ (45 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 52% Small-Business, 43% Mid-Market


  ### 20. [Nimbata](https://www.g2.com/products/nimbata/reviews)
  Nimbata helps you see what other marketing and data tools often miss, empowering you to boost campaign results, lower acquisition costs, and manage budgets more effectively. Designed for marketing teams, enterprises, franchises, multi-location businesses, and performance agencies, Nimbata links leads and revenue directly to your marketing efforts using precise call-tracking and lead management tools. It’s the only call-tracking platform that charges per answered call, not per minute, making it cost-effective and easy to scale. With Nimbata, you can: Capture leads via local, toll-free, or vanity numbers in over 4,300 cities and 70+ countries. Access accurate, first-party call and web form conversion data through Nimbata’s tracking script. Attribute call conversions down to the session level (source, campaign, keyword) using dynamic number insertion. Handle calls effectively with features like recordings, greetings, whispers, surveys, and spam filters. Optimize call management through advanced routing options, ensuring leads reach the right teams efficiently. Integrate seamlessly with top tools like Google Ads, Meta Ads, GA4, Hubspot, Salesforce, and Slack, or leverage our API for customized workflows. Starting at $39 per month plus usage, Nimbata’s flexible plans give you control over your budget with a transparent, per-answered-call model. Get started with a 14-day free trial—no credit card required.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.0/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Nimbata](https://www.g2.com/sellers/nimbata)
- **Year Founded:** 2013
- **HQ Location:** Boston, US
- **Twitter:** @nimbatasocial (126 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/nimbata/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 93% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Easy Setup (5 reviews)
- Call Tracking (4 reviews)
- Analytics (3 reviews)
- User Experience (3 reviews)

**Cons:**

- Call Connectivity Issues (1 reviews)
- Expensive (1 reviews)
- Limited Functionality (1 reviews)

  ### 21. [UIS Call tracking](https://www.g2.com/products/uis-call-tracking/reviews)
  CoMagic is a static and dynamic call tracking platform that provides analytics.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 14

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.3/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 6.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [UIS Com](https://www.g2.com/sellers/uis-com)
- **Year Founded:** 1999
- **HQ Location:** Moscow, RU
- **LinkedIn® Page:** https://www.linkedin.com/company/uis---unique-intelligent-services/ (22 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 71% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (3 reviews)
- Insights (3 reviews)
- Ease of Use (2 reviews)
- Easy Integrations (2 reviews)
- Call Tracking (1 reviews)

**Cons:**

- Lagging Issues (2 reviews)
- Slow Loading (2 reviews)
- Error Management (1 reviews)
- Expensive (1 reviews)
- Limited Features (1 reviews)

  ### 22. [Clear Ring](https://www.g2.com/products/clear-ring/reviews)
  Clear Ring is a lead and revenue intelligence software platform that enables businesses and agencies to track, analyse, and understand inbound customer enquiries across phone calls, form submissions, live chat, and website interactions. The platform captures inbound interactions and connects them to marketing sources such as paid advertising, organic search, referrals, and offline campaigns. Clear Ring is designed to provide visibility into how leads are generated, how they engage, and how they progress from first enquiry through to commercial outcome, supporting accurate attribution beyond surface-level conversion metrics. Clear Ring includes an AI suite that analyses conversations and enquiry data to extract structured insight from calls, forms, and chats. This analysis identifies indicators such as intent, lead quality, outcomes, objections, and buying signals, allowing teams to evaluate performance without manually reviewing each interaction. The AI output is designed to support optimisation, reporting, and follow-up decisions using consistent, evidence-based criteria. As part of the Clear Ring AI suite, Clear Ring ConvertIQ provides aggregated intelligence and reporting across campaigns, accounts, and time periods. ConvertIQ is designed to explain performance by identifying patterns in buying behaviour, highlighting the drivers of high-value leads, and exposing differences between reported conversions and commercial outcomes. This enables teams to assess performance based on lead value and revenue impact rather than volume alone. Clear Ring supports closed-loop attribution by linking inbound leads to downstream outcomes such as quotes, invoices, and confirmed revenue. This allows marketing and sales teams to align activity and reporting around measurable business results and to understand which marketing efforts contribute to real revenue generation. Clear Ring is commonly used by marketing teams, agencies, and performance-focused organisations that require accurate attribution, structured lead intelligence, and clarity across the full customer journey, from initial enquiry through to revenue.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.8/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.7/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Clear Ring](https://www.g2.com/sellers/clear-ring)
- **Year Founded:** 2020
- **HQ Location:** Liverpool, England
- **LinkedIn® Page:** https://www.linkedin.com/company/clear-ring-ltd/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 77% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Call Tracking (4 reviews)
- Insights (4 reviews)
- Customer Support (3 reviews)
- Positive Experience (3 reviews)
- Reporting (3 reviews)


  ### 23. [Call Tracker](https://www.g2.com/products/call-tracker/reviews)
  CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. We help marketers make data driven decisions for campaigns that drive phone calls both online and offline. Our platform is perfect for marketing agencies who want to show the value of the campaigns they manage to their clients with our agency features allowing you to use your branding and invite your clients.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 21

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.6/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 9.6/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 9.4/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Call Tracker](https://www.g2.com/sellers/call-tracker)
- **Year Founded:** 2016
- **HQ Location:** Tampa, FL
- **Twitter:** @calltrackerio (496 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/calltrackerio/ (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 90% Small-Business, 10% Mid-Market


  ### 24. [CallView 360](https://www.g2.com/products/callview-360/reviews)
  Dial800 is the go-to resource for thousands of businesses every year with over 25 years of experience providing essential call tracking, analytics, and cloud-based communication software. With Dial800, every call goes further through bold analytics and meaningful insights. CallView360® gives you complete tracking for calls and texts, providing hundreds of data points for every customer interaction. With CallView360® you get: - Detailed call tracking records - AI-driven analytics to better understand the data - Dynamic number tracking for easier marketing attribution - Custom tag management (Dial800 supports 5 types of tags) - Customizable dashboards & reports With this information, Dial800 clients can measure ROI including how many calls an ad campaign drove to their business or the revenue generated. Call tracking information also helps you see patterns in caller needs so you can respond to changing customer behavior in real time.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 10

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 8.9/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [Dial 800](https://www.g2.com/sellers/dial-800)
- **Year Founded:** 1996
- **HQ Location:** Mahwah, NJ
- **Twitter:** @Dial800 (420 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/152645/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 45% Mid-Market, 45% Small-Business


  ### 25. [ActiveDEMAND](https://www.g2.com/products/activedemand/reviews)
  ActiveDEMAND is a flexible marketing automation platform for digital marketing agencies, senior living providers, and marketers. ActiveDEMAND packages range from the full-featured call tracking application, a Reporter package for great analytics, a well-rounded offering for small business marketers, all the way up to powerful Marketing solutions designed for digital marketing agencies with multi-client management needs. Engage and track prospects using the integrated, comprehensive call tracking module, do more with built-in email templates, landing pages and social media. Convert leads and prospects into customers using automated marketing to manage nurture campaigns, auto-replies and more. Retain customers and grow your repeat businesses with powerful newsletters, special promotions and more.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 67

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Performance and Reliability:** 7.5/10 (Category avg: 8.8/10)
- **Visitor & Keyword Tracking:** 7.8/10 (Category avg: 8.6/10)
- **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10)


**Seller Details:**

- **Seller:** [JumpDEMAND](https://www.g2.com/sellers/jumpdemand)
- **Year Founded:** 2012
- **HQ Location:** Calgary, Alberta
- **Twitter:** @ActiveDEMAND (3,138 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2764583/ (26 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 81% Small-Business, 15% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Customer Support (1 reviews)
- Customizability (1 reviews)
- Customization (1 reviews)
- Easy Implementation (1 reviews)

**Cons:**

- Learning Curve (1 reviews)
- Limited Functionality (1 reviews)
- Limited Integration (1 reviews)
- Limited Integrations (1 reviews)
- Steep Learning Curve (1 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)
- [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)



---

## Buyer Guide

### What You Should Know About Inbound Call Tracking Software

### Inbound Call Tracking software buying insights at a glance

[Inbound call tracking software](https://www.g2.com/categories/inbound-call-tracking) enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity. 

In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on.

Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations.

Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability.

### **Top 5 FAQs from software buyers:**

- How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel?
- How well does it integrate with the existing [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), analytics, and ad platforms so that call data can be used for reporting and follow up?
- What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring?
- How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep?
- How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws?

G2’s top-rated inbound call tracking software, based on verified user reviews, includes [CallRail](https://www.g2.com/products/callrail/reviews) **,** [800.com](https://www.g2.com/products/800-com/reviews) **,** [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) **, and** [Invoca](https://www.g2.com/products/invoca/reviews).

### What are the top-reviewed Inbound Call Tracking software on G2?

[CallRail](https://www.g2.com/products/callrail/reviews)

- Reviews: 1,605
- Satisfaction: 84
- Market Presence: 96
- G2 Score: 90

[CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews)

- Reviews: 725
- Satisfaction: 58
- Market Presence: 73
- G2 Score: 65

[Invoca](https://www.g2.com/products/invoca/reviews)

- Reviews: 959
- Satisfaction: 97
- Market Presence: 99
- G2 Score: 98

[WhatConverts](https://www.g2.com/products/whatconverts/reviews)

- Reviews: 270
- Satisfaction: 87
- Market Presence: 66
- G2 Score: 76

Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports))

Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports))

G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Inbound Call Tracking Software

#### **Feedback Pros: What Users Consistently Appreciate**

- **Campaign-level attribution clearly ties calls to marketing sources**
- _“I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.”_ - [Jamie I](https://www.g2.com/products/callrail/reviews/callrail-review-7283936), CallRail Review
- **Fast setup allows tracking numbers to go live quickly**
- _“__I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.”_ - [Stephanie E](https://www.g2.com/products/800-com/reviews/800-com-review-11866654), 800.com Review
- **Call recordings and tags help qualify leads and outcomes**
- _“I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.”_ - [John D](https://www.g2.com/products/callrail/reviews/callrail-review-12073423), Callrail Review

#### **Cons: Where Many Platforms Fall Short**

- **Advanced routing rules require time to configure correctly**
- “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - [Kenneth H](https://www.g2.com/products/800-com/reviews/800-com-review-8568610). 800.com Review
- **Mobile experiences lag behind desktop reporting workflows**
- _“I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.”_ - [Seth M](https://www.g2.com/products/callrail/reviews/callrail-review-11893783). CallRail Review
- **CRM integrations need manual cleanup or ongoing monitoring**
- _“Lacks the more powerful features of some CRMs and other tracking software__“ _- [West H](https://www.g2.com/products/whatconverts/reviews/whatconverts-review-11867143), WhatConverts Review.

### My Expert Takeaway on Inbound Call Tracking Software in 2025

Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented.

High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions. 

For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations.

### Inbound Call Tracking FAQs

#### **What is the best inbound call tracking software for marketing attribution?**

The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include [CallRail](https://www.g2.com/products/callrail/reviews), [Invoca](https://www.g2.com/products/invoca/reviews), and [800.com](http://800.com).

#### **What is the best mobile-friendly call tracking software?**

The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office.

#### **What is the most reliable call tracking system for customer support teams?**

Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top.

#### **Which call tracking software is best for marketing firms?**

Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements.

#### **What software do most call centers use?**

Most larger call centers use [contact center platforms](https://www.g2.com/categories/contact-center) or [VoIP systems](https://www.g2.com/categories/voip-providers) for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close.

#### **Why use inbound call tracking platforms instead of standard phone systems?**

Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill.

### Sources

1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)
2. [G2 Market Presence Score Overview](https://www.g2.com/reports)

**Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..)

**Last updated on:** December 18, 2025