# ResponseTap Reviews **Vendor:** ResponseTap **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 89 ## About ResponseTap By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features. ## ResponseTap Reviews ### 1. Great Tool but tough for a growing agency to scale with **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony A. | Client Relationship Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2016 **What do you like best about ResponseTap?** When we used it everything was great! The support and reports were top notch. https://www.responsetap.com/us/case-study/todays-business/ our company also has a case study which explains everything we loved in greater detail **What do you dislike about ResponseTap?** Price was way too high and tough to scale with smaller clients. **What problems is ResponseTap solving and how is that benefiting you?** Tracking Social ROI ### 2. Easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about ResponseTap?** Very easy to use and navigate the website **What do you dislike about ResponseTap?** Would be helful if you could download all calls in one go **What problems is ResponseTap solving and how is that benefiting you?** Helping to attribute calls to specific media channels ### 3. Easy to set up call tracking software with great, attentive customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Kieran L. | Online Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about ResponseTap?** It's fairly simple to set up and you can even apply the script via GTM if you're not that technically savvy. The customer service is also top notch and you never have to wait on hold for too long before someone picks up. Recently Response Tap were more than happy to come to our agency and run a training session too, which was especially useful for new starters. **What do you dislike about ResponseTap?** The interface is a little clunky at times, with different formats for a couple pages. I think they may be going through a slow upgrade which would explain this, but in the meantime it can make it a little difficult to find things if you don't know the platform that well. **What problems is ResponseTap solving and how is that benefiting you?** I've used Response Tap to track conversions from Google search advertising campaigns. The calls have improved our conversion attribution, giving us more credit for the ads we serve for our clients. Our client has a two-step conversion process, with conversions that come in needing to be vetted/qualified. Response Tap's 'user history' attribute is instrumental in this as it displays the user's clicks IDs which then gets uploaded back into the ad platforms, letting us include the 'confirmed' conversions in Google Analytics and our automated reporting. ### 4. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsey H. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** I like the ability to be able to create the tracking numbers attributed to different campaigns and it's easy enough to track how they're doing... **What do you dislike about ResponseTap?** The client portal is a little clumsy in areas. Not particularly obvious where to find everything however there are so many great features. **Recommendations to others considering ResponseTap:** I would say other than 'prettying up' the client portal response tap is a brilliant bit of software and in a world where we are ever changing, developing and improving I would certainly be confident to say that the response tap team are making improvements as time goes on and I can't wait to see what comes in the future. **What problems is ResponseTap solving and how is that benefiting you?** As a digital marketer I like to prove that the world is online rather than in newspapers/magazines. Placing the different created response tap numbers has allowed me to show that the advertising budget for this particular business is better served when used on online marketing. ### 5. Great call tracking software and service **Rating:** 4.5/5.0 stars **Reviewed by:** Neil R. | PPC Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Relatively straightforward to set up, and the dashboard has loads of great reports to help you understand and digest your call data, as well as options to export to incorporate with your other reporting. Smart match has also proven to be a valuable addition to the software, enabling even more data to be connected and value assigned to touch points. **What do you dislike about ResponseTap?** Not all data can be immediately exported / linked up to your other platforms such as Google Ads or Analytics, so you still need to log in and manually view/export reports to get all of the detail. **What problems is ResponseTap solving and how is that benefiting you?** The product helps to show the full value of different acquisition channels to a website, which is particularly valuable in a marketing sense. There have been multiple occasions when we've been able to show a poorly performing PPC campaign is in fact worthwhile, with the help from response tap data. ### 6. Call tracking made easy **Rating:** 4.0/5.0 stars **Reviewed by:** joshua a. | null, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about ResponseTap?** The reports are easy to understand and call listening is a breeze. It's made it a lot easier for us to keep track of calls, and better attribute the work we're doing. Setup was also quick and easy. **What do you dislike about ResponseTap?** I would like it if call recordings stayed in the log for slightly longer than 30 days. It can be useful to go back over calls and often they've already been deleted. **Recommendations to others considering ResponseTap:** Speak to them directly, and get a demo of the platform to see how it performs. We didn't know if we wanted to move, but found it easy to do and that we didn't miss anything about our old supplier. **What problems is ResponseTap solving and how is that benefiting you?** It's making attribution easier, with us more easily able to tie an ROI to phone calls, which is realistic in a world where people don't call straight away and may enter your site from multiple touch points. ### 7. Superb offline conversion analytics available with a simple snippet of code **Rating:** 5.0/5.0 stars **Reviewed by:** Tom E. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2020 **What do you like best about ResponseTap?** ResponseTap have been incredibly helpful in working closely with YES Glazing Solutions to provide exactly what we needed to track our offline conversions. **What do you dislike about ResponseTap?** It took a while to get used to the interface, but ResponseTap were very helpful in setting up our account and tailoring it to our needs. **Recommendations to others considering ResponseTap:** This is the best telephone tracking system available in the UK. Their support is top notch and they provide helpful insights regularly on how to better your use of the system and get the best out of it. **What problems is ResponseTap solving and how is that benefiting you?** We could not bring our marketing data into conversions that occured offline such as when people telephoned us, so ResponseTap's telephone tracking system was perfect for us. We now have all the same data available as if customers have filled in a web form and delivered all the search engine cookies data. ### 8. Great service and even greater customer service!! **Rating:** 4.5/5.0 stars **Reviewed by:** Panos G. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** Very easy to set up new tracking numbers and equally easy platform to use! The reports are very insightful too and easy to download and understand. **What do you dislike about ResponseTap?** Needs get used to finding how you set up the new numbers, but as soon as someone familiarises themselves with the service, it's really easy to work with! **Recommendations to others considering ResponseTap:** Recommend trying this service for your clients; really useful insights for print advertising specifically, whereas there are no metrics. **What problems is ResponseTap solving and how is that benefiting you?** I am using response tap for website and print ads tracking. Useful to see which print titles work best for my clients. ### 9. Great Call Tracking System **Rating:** 4.0/5.0 stars **Reviewed by:** DON M. | Head of eCommerce & Fulfilment, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** I like the ability to create specific numbers for specific campaigns or print material so that we can track calls from each to measure ROI. Its also great to see the calls that come through, the sources and use the data to target and drive more inbound sales calls. Integration with Google is also very good to see the specific keywords etc used **What do you dislike about ResponseTap?** Limit of 10 Static numbers but the main issue we have and why I didn't give 10 is that the call feedback doesn't work or register the sales or lead information - maybe our phone system is the issue but cant get it to work properly. **What problems is ResponseTap solving and how is that benefiting you?** Working out which keywords and publication types produce the best results on inbound sales calls. ### 10. Taking My Digital Marketing To The Next Level **Rating:** 5.0/5.0 stars **Reviewed by:** Owen O. | PPC Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about ResponseTap?** The most useful thing about responsetap is the ability to track calls to the keyword level **What do you dislike about ResponseTap?** At times I find myself clicking through the different options till I find the correct place I want to be, I think the UI could have a bit of an update. **Recommendations to others considering ResponseTap:** If you want to improve your digital marketing then having call tracking is a must. Responsetap offers a great service which is hard to compete with. **What problems is ResponseTap solving and how is that benefiting you?** With the keyword level call data I have been able to optimise my campaigns considerably. It has also allowed me to open up my digital marketing in ways I could not do before, by targeting specific users who I know have called. ### 11. Reliable product with great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Paul M. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2019 **What do you like best about ResponseTap?** The concept itself is great and helps us to validate the work we do for clients with reliable conversion data. However, the aspect I’m most impressed with is the customer service - going above and beyond what you’d expect from a software provider to make sure their customers are happy. **What do you dislike about ResponseTap?** Some parts of the interface are due for a refresh and can be a bit clunky. The naming of things like metrics and features can also be a little confusing at first as can installation of the tracking - however the customer support team have always been helpful with any questions. **What problems is ResponseTap solving and how is that benefiting you?** Tracking phonecalls via clicks on a link is never reliable. Being able to track the actual calls customers make while visiting and after leaving our client’s site gives us a much clearer view of the impact that our marketing has. ### 12. Simple & Effective **Rating:** 5.0/5.0 stars **Reviewed by:** Rob S. | PPC & SEO Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Easy to install & report on results. Minimal involvement from our dev team to get everything set up and reporting is a breeze. Support during and after implementation was spot on. **What do you dislike about ResponseTap?** There is a slight disjointed feel when going through the various different sections of the system, some new & slick, some dated. Setting up single numbers can be time consuming if you have a large amount. **Recommendations to others considering ResponseTap:** Consider the value it's going to bring to your business. Do you have the reporting infrastructure to understand the impact your marketing is having? **What problems is ResponseTap solving and how is that benefiting you?** We are able to attribute enquiries and sales from both online and offline activity. ### 13. Essential for tracking and optimisations **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan K. | Paid Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The ResponseTap interface is easy to use and provides a clear overview of performance with great personalisation options. Being able to create static phone numbers individually is great in improving attribution models and reporting. **What do you dislike about ResponseTap?** Some features of ResponseTap still require switching to the old interface, however this is a minor inconvenience. **What problems is ResponseTap solving and how is that benefiting you?** ResponseTap is essential for us to understand and shape consumer journeys as a lot of our conversion volume comes through on calls. The integration with Google Analytics allows us to paint an accurate picture of conversion paths and helps us to include calls in attribution models and PPC bid strategies. ### 14. Improved call tracking and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Emilie J. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2019 **What do you like best about ResponseTap?** All the advanced features which give you insight into every single call. We have found the call recording very useful as well in determining the quality of a lead. We have used other call tracking providers in the past, but ResponseTap has by far been the best. **What do you dislike about ResponseTap?** The initial layout when switching between different accounts can be quite tricky to understand, especially when having to set up single numbers **What problems is ResponseTap solving and how is that benefiting you?** It gives us a better understanding of what media channels generate good quality leads, and this helps us when planning future media campaigns for our clients. ### 15. ResponseTap continues to perform **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew F. | Digital Account Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2018 **What do you like best about ResponseTap?** We've been using ResponseTap for several years now and its uses continue to grow. It helps us to audit our channels and our clients to audit their processes with listening options and post-call IVR. **What do you dislike about ResponseTap?** The dashboard is still a bit tricky to navigate in places, but it's much better than the older version. At the moment, you still have to go back to the old layout to change account settings, which isn't really a problem but is slightly incongruous with how intuitive the rest of the platform is. **What problems is ResponseTap solving and how is that benefiting you?** ResponseTap helps us to see which channels are pushing people to call our clients, and how they then interact with the brands. It's helped us to measure ROI more effectively and demonstrate to our clients where their sales/call handling processes could be improved for better performance. ### 16. The call tracking solution is great but it's the support team that make it 10/10 **Rating:** 5.0/5.0 stars **Reviewed by:** Richard C. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2018 **What do you like best about ResponseTap?** Every time we have an issue or a query, the support team respond quickly and are always able to quickly solve the issue. **What do you dislike about ResponseTap?** In a world of artificial intelligence, we rely on the Responsetap data to inform bidding models and key marketing decisions. It's frustrating that any single numbers used cannot be sent back to AdWords and are therefore lost data when AIs look at it. **What problems is ResponseTap solving and how is that benefiting you?** 90% of our conversions are calls. We need Responsetap data to help us decide where to spend money on advertising and what channels work better than others. ### 17. Seemless Call Tracking Softwarre **Rating:** 4.0/5.0 stars **Reviewed by:** Andy N. | Senior Paid Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** - Nice and easy to set up, a simple bit of code that can be placed on any website - Are able to close the loop in terms of conversion tracking - Customer service is great. **What do you dislike about ResponseTap?** - The portal area is a little complicated to begin with - but once you get used to it, it is easy to navigate. **What problems is ResponseTap solving and how is that benefiting you?** Proving that online paid advertising is crucial for any online business - and RT allows us to do this as we are able to attribute to these marketing efforts. ### 18. This has been the missing piece to our business. Our marketing cycle is complete because of it! **Rating:** 5.0/5.0 stars **Reviewed by:** Martha M. | Sales & Marketing Coordinator, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Being able to see sales leads that otherwise could be missed, and ensuring that marketing budget is spent accurately. This has been the missing link for us in creating and executing budgets and campaigns. We now have a full view of our marketing spend, including other tools we use. **What do you dislike about ResponseTap?** The dashboard has a lot of features that I have not yet learn't their purpose. Not necessarily a dislike, just features I am not utilising and therefore wasted. **What problems is ResponseTap solving and how is that benefiting you?** We can track and chase quotes from PPC and dynamic numbers. ### 19. Call tracking the way it should be **Rating:** 4.5/5.0 stars **Reviewed by:** Jason A. | Head of Paid Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The ability to track phone conversions down to keyword level. **What do you dislike about ResponseTap?** The way the dashboard is structured is a little bit confusing and can take a while to get used to. Navigating to things can be tricky as to know where everything is. **What problems is ResponseTap solving and how is that benefiting you?** ResponseTap has helped us get better CPAs and increase the ROAS of our clients across the board. With the ability to now track the conversions of each individual conversion we are able to better optimise our Google Ads campaigns and get the best results. ### 20. Great Call Tracking Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Sean B. | Senior Paid Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about ResponseTap?** It's pretty easy to set up and having the extra data to work with can really take your accounts to the next level. With smart bidding strategies being so prevalent now, being able to track calls so effectively means we can let the machine learning work its magic. **What do you dislike about ResponseTap?** Sometimes it can price certain clients out that do not have a huge budget. **What problems is ResponseTap solving and how is that benefiting you?** We're now able to track conversions on service-based clients where phone calls are still the number 1 conversion path. ### 21. A must-have for tracking leads by phone calls **Rating:** 5.0/5.0 stars **Reviewed by:** Charles Y. | Digital Marketing Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** The tracking numbers work perfectly with our campaigns. We use it on website, magazines, print-outs and events. It' s easy to set up and it's convenient to schedule reports to see the stats. **What do you dislike about ResponseTap?** The interface can be improved as some area still has the looks from the old platform. **What problems is ResponseTap solving and how is that benefiting you?** It gives us visibility of phone channels and allow us to attribute according in terms of converting leads. It also gives us insights of calls missed and strengthen internal process to avoid that. ### 22. Gives us the insights we need to make decisions **Rating:** 4.0/5.0 stars **Reviewed by:** James C. | Digital Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Response Tap, is simple and easy to use from installing onto the various sites that we use it on - to the reporting we can get from it. **What do you dislike about ResponseTap?** Response Tap offers us everything our business needs, there are no flaws and any technical issues are quickly resolved by their support team. **What problems is ResponseTap solving and how is that benefiting you?** Initially Response Tap was used to gain an overview of call volumes achieved to make YOY and MOM comparisons. Now call data is interrogated to inform marketing spend. ### 23. Ease of implementation of Response Tab on Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** In my role as a delivery lead I managed the implementation of the Response Tab package onto our Salesforce environment and the technical support available from Response Tab was simple excellent. Their technical team supported us all the way to ensure we have fully functional solution on our platform, without impacting or disrupting other functionality and taking into account the specific requirements of our local business users. **What do you dislike about ResponseTap?** When we originally started with the implementation of Response Tab, it was designed for Salesforce Classic only. However, this has since been corrected and the LEX enabled Widget was made available by the vendor in H2 2019.​ **Recommendations to others considering ResponseTap:** Work closely with the response tab technical team and they will guide you to get it done efficiently and effectively. **What problems is ResponseTap solving and how is that benefiting you?** The ResponseTap integration into Salesforce empowers call centre operators with information about the caller’s online journey, allowing them to provide better customer experience and leverage this insight into the drivers behind a customer call, to increase sales. ### 24. Great Product and People **Rating:** 5.0/5.0 stars **Reviewed by:** Hamad M. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** The functionality in ResponseTap is second to none, tracking numbers and linking in with Google Analytics is just what we need to demonstrate conversions to clients. **What do you dislike about ResponseTap?** There isn;t a lot to dislike, they've resolved most of the issues they used to have with the admin dashboard over the last couple of years. **What problems is ResponseTap solving and how is that benefiting you?** No problems. Benefits all lie in the data and workflows we can establish to improve conversion rates. ### 25. Great experience with Response Tap **Rating:** 4.5/5.0 stars **Reviewed by:** Poppy Ellen E. | Planning Executive, Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about ResponseTap?** Great to use with our print campaigns- newspaper/magazine. Easy set up and easy use! Would recommend highly. **What do you dislike about ResponseTap?** Not much. Would be great to have a live chat option to make the customer service work more efficiently. **What problems is ResponseTap solving and how is that benefiting you?** An easy way to quickly identify which campaigns are performing successfully and which aren't. Looking ahead, this tool helps massively from a planning perspective ### 26. Maybe the best call tracking software **Rating:** 4.5/5.0 stars **Reviewed by:** Sofia A. | PPC Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The interface is very user friendly and allows you to find what you want fast and easily. Also, very important RT customer service is easily approachable and always eager to assist with every issue you might have. **What do you dislike about ResponseTap?** There is nothing to dislike about Response Tap, but if I have to point out one thing, I would say that they might benefit from a online chat to assist with fast on the spot questions. **What problems is ResponseTap solving and how is that benefiting you?** The main benefit is attribution and being able to determine what works best for our clients in order to further optimise it and therefore increase ROI. ### 27. Great - they are always there to help. **Rating:** 4.5/5.0 stars **Reviewed by:** Natalia P. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The call recording and the ability to see all the details about the calls we received. **What do you dislike about ResponseTap?** I think the only thing is the problem with the caches but that's not even Response Tap's fault. **What problems is ResponseTap solving and how is that benefiting you?** I'm recording and tracking calls from the marketing we are running for our clients and I can see exactly what's happening with it. ### 28. Great Call Tracking and management system **Rating:** 4.5/5.0 stars **Reviewed by:** Don M. | Head of eCommerce & Fulfilment, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Ability to track all calls and use the static numbers to track other static sources to see the level of calls received and therefore measure ROI and impact **What do you dislike about ResponseTap?** Some areas of the website are clunky and stats are not so easy to extract - dashboards could be improved **What problems is ResponseTap solving and how is that benefiting you?** Yes the after call IVR doesn't work properly ### 29. Call attribution made simple **Rating:** 4.5/5.0 stars **Reviewed by:** Will H. | Paid Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The interface, it is by far the easiest call tracking platform I have used to gain insights. **What do you dislike about ResponseTap?** It can be hard to fully understand the post-call attribution within Response Tap **What problems is ResponseTap solving and how is that benefiting you?** Being able to split out calls by volume and only import those into GA that are over a certain limit to filter out nonsense calls. ### 30. Good tracking and analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Robert B. | Head of Paid Search & Affiliate Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** Setting up responsetap is pretty easy and the script deals with the dynamic phone number replacement without need for much developer intervention. **What do you dislike about ResponseTap?** Not much to dislike, but you definitely do need to dive into all of teh reports to get teh best out of it. If you cant be bothered with that then its maybe not worth the cost. **What problems is ResponseTap solving and how is that benefiting you?** Definitely great for assessing each channels performance with leads and enquiries which we cant normally track with analytics. Gives great insight into value of channels we would otherwise think were performing poorly. ### 31. The best call tracking software out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Dynamic Placeholders is the key feature we use. Being able to report ROI on our adwords campaigns through trackable numbers is the winner for me. Customer service is also excellent, our account manager and the technical support team are always on hand and very helpful. **What do you dislike about ResponseTap?** The insight hub (analytics) it's excellent but the old, legacy admin console is a little dated now in terms of UI/UX. The IVR functionality could also be better. **What problems is ResponseTap solving and how is that benefiting you?** No problems. Benefits are much better reporting on ROI, knowing which marketing campaigns are effective and which need work. ### 32. Great tool for Identifying ROI for marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Ross M. | CRM Analysis Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about ResponseTap?** I like how on RP you can easily track ROI for campaigns especially which are offline. The ability to be able to create easy to remember numbers is also great when trying to stand out. The data is easy to understand and share around the business with minimal input. **What do you dislike about ResponseTap?** The connection with with GA or AA could be better / easier, also I found the interface slightly tricky and time consuming when comparing multiple campaigns or campaigns for a long time ago. **What problems is ResponseTap solving and how is that benefiting you?** Allocating ROI for marketing campaigns. ### 33. Useful call attribution tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jack D. | Strategic Digital Marketing Executive, Furniture, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** ResponseTap makes it very easy for us to more accurately track the performance of our digital marketing campaigns and how well they generate inbound calls to our sales team. **What do you dislike about ResponseTap?** I would prefer to have more than 10 static phone numbers available on our account relative to the monthly subscription fee that we currently pay, but at the moment this isn't much of a problem since we're not using all of them anyway. **What problems is ResponseTap solving and how is that benefiting you?** With ResponseTap we're able to accurately define our attribution model and track campaign results with greater precision. ### 34. Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Tamsin M. | Marketing and Partnerships Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Being able to accurately monitor and track campaigns live. Being able to compare campaigns easily. **What do you dislike about ResponseTap?** When setting up phone numbers it has quite a few fields I don't use. Adding UTM tags is a bit fiddly. **What problems is ResponseTap solving and how is that benefiting you?** I'd like to have a chat facility for support to resolve any issues. ### 35. Brilliant company to work with, first class attribution technology **Rating:** 5.0/5.0 stars **Reviewed by:** marianne k. | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2020 **What do you like best about ResponseTap?** Customer Success Team, feel very valued as an existing customer **What do you dislike about ResponseTap?** Nothing, can't fault their service at all having been with them for a couple of years. **Recommendations to others considering ResponseTap:** Do it **What problems is ResponseTap solving and how is that benefiting you?** End to end call attribution and outbound tracking. ### 36. Very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Executive Office | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2020 **What do you like best about ResponseTap?** Live call tracker is very helpful being able to locate where client is looking **What do you dislike about ResponseTap?** There isn't anything I dislike about responsetap **What problems is ResponseTap solving and how is that benefiting you?** Not knowing where a client is looking before responsetap and now knowing straight away ### 37. Great product to measure campaign performance **Rating:** 4.5/5.0 stars **Reviewed by:** Amelia R. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about ResponseTap?** I find it particularly helpful to measure traction on print campaigns. **What do you dislike about ResponseTap?** Can be slightly slow, so can take a while to make new numbers. **What problems is ResponseTap solving and how is that benefiting you?** tracking print campaigns, and having the ability to pull detailed reports. ### 38. Brilliant Data Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne K. | Digital Acquisition and Optimisation Consultant, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2019 **What do you like best about ResponseTap?** Fantastic customer success management, and bespoke IT solutions created to suit our needs. **What do you dislike about ResponseTap?** Not really a dislike but wish they offered a broader scope of products that we could utilise. **What problems is ResponseTap solving and how is that benefiting you?** Before we started working with Response Tap we were unable to attribute sales to calls, we now can, nearly for 100% of calls so we can optimise marketing spend. ### 39. One of the best phone tracking systems out there **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **What do you like best about ResponseTap?** The account management is impeccable and I always feel someone is there to support **What do you dislike about ResponseTap?** Not much international capability which would be a good addition **What problems is ResponseTap solving and how is that benefiting you?** How much cross over there is between offline media and other ways of accessing the website, i.e. through direct/organic, which enables us to show the benefit of offline media in a more effective way. ### 40. Response tap is a great tool for your business! **Rating:** 5.0/5.0 stars **Reviewed by:** Nicholas W. | Inventory specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Easy to setup, takes under 5 minutes on average. Great customer service, they have been extremely helpful and prompt to respond. **What do you dislike about ResponseTap?** Spreadsheet can be difficult to navigate once it gets large. **What problems is ResponseTap solving and how is that benefiting you?** Call tracking is easier to setup than every. The user friendly interface makes it possible for anyone to reroute their numbers ### 41. Excellent Service **Rating:** 4.0/5.0 stars **Reviewed by:** Emma P. | Account Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about ResponseTap?** How much this has helped me with regards to tracking and understanding a customer! **What do you dislike about ResponseTap?** Nothing at all! The whole system/implementation was incredible! **What problems is ResponseTap solving and how is that benefiting you?** Understanding how revenue is coming in and being able to discover which marketing source is truly driving it through! ### 42. Easy and Beneficial solution to call tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** The support team at Response Tap are fantastic, they are quick to help and respond whenever help is needed, by far the best support team we have come across **What do you dislike about ResponseTap?** The dashboard isnt the easiest to use, especially when needing to download one time reports. **What problems is ResponseTap solving and how is that benefiting you?** We can effectively track calls from our websites, by channel (organic, paid, referral etc) and easily link the paid traffic calls from Google Analytics, giving us a good idea of ROI on the spend. ### 43. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Ashton C. | ECommerce Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** ResponseTap makes my marketing more effective! **What do you dislike about ResponseTap?** I don't hate anything about ResponseTap! **Recommendations to others considering ResponseTap:** I don't have any recommendations to others considering Response Tap at the moment **What problems is ResponseTap solving and how is that benefiting you?** I know exactly where my calls come from! ### 44. Delivering True Insight **Rating:** 4.0/5.0 stars **Reviewed by:** Craig B. | Marketing Executive, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Really easy to route and track phone numbers **What do you dislike about ResponseTap?** interface not the most intuitive but made up for with the funcationality **What problems is ResponseTap solving and how is that benefiting you?** Managing multiple sales teams and phone routes ### 45. Easy Solution for call tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Karin J. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Easy to use and support team are very helpful. **What do you dislike about ResponseTap?** Would be good if you could access recordings after the 30 days window **What problems is ResponseTap solving and how is that benefiting you?** Assessing quality of leads ### 46. Easy to use and great tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** The interface is very user friendly so running report and setting up new numbers is extremely easy. If you ever do have a problem the support team are on had to help! **What do you dislike about ResponseTap?** Not much to dislike as I haven't had any problems yet. **What problems is ResponseTap solving and how is that benefiting you?** Allows us to track large level of calls over several channels in one place. ### 47. Excellent Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** It has changed the way we are able to analyse our Marketing in a huge way! **What do you dislike about ResponseTap?** There is nothing to dislike, its very user friendly **Recommendations to others considering ResponseTap:** I would 100% recommend response tap, it has changed our business massively. **What problems is ResponseTap solving and how is that benefiting you?** We are able to track 100% the performance of each campaign which we were unable to do previously. ### 48. Very nice platform for Call Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** I found response tap a perfect platform for call recording and reporting at such a depth and accuracy. **What do you dislike about ResponseTap?** process is little lengthy and need extensive training **Recommendations to others considering ResponseTap:** Best platform for call reporting **What problems is ResponseTap solving and how is that benefiting you?** in depth reporting and campaigns, keywords level looked great here ### 49. Moved from a competitor and haven't looked back **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Great support team, this is what made them far better than the competitor we were with **What do you dislike about ResponseTap?** Can be a bit clunky sometimes on the dashboard but you get used to it **What problems is ResponseTap solving and how is that benefiting you?** Tracking how we've generated new clients, SmartMatch has been a godsend. ### 50. Leading Call Tracking Software -Don't Hesitate **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandra S. | Digital Marketing Manager, Leisure, Travel & Tourism, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about ResponseTap?** The ease at which I can get data on which of my Marketing efforts are translating into real leads for the business. Also the account managers are amazing and always wanting to make sure we get the most out of the product. **What do you dislike about ResponseTap?** There's nothing really, but if I had to pick, it's the new look of the dashboard- but that's just because I'm not used to it yet! That said, it does look like it has a lot more to offer than the original version. **Recommendations to others considering ResponseTap:** Make sure to make sue of the account managers and support team - they are super helpful and always try and make sure you're getting the most out of the tool. Keeping you informed of any new developments, reviews of account performance etc. **What problems is ResponseTap solving and how is that benefiting you?** At a glance see where you are getting the best ROI. Multi-channel attribution. Call handling response times etc. ## ResponseTap Discussions - [What do you recommend for companies considering ResponseTap for call tracking and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-companies-considering-responsetap-for-call-tracking-and-analytics) - [What is ResponseTap used for?](https://www.g2.com/discussions/what-is-responsetap-used-for) - [View ResponseTap pricing details and edition comparison](https://www.g2.com/products/responsetap/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+06%3A46%3A40+-0500&secure%5Bsession_id%5D=b6492b7b-7d91-4048-91a4-24389ab7e444&secure%5Btoken%5D=36ea68f131abff76c155abc98ed3cb1c8c46a1c914a42e5e0336e5f450f2c483&format=llm_user) ## ResponseTap Features **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top ResponseTap Alternatives - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) - 4.6/5.0 (146 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)