--- title: ResponseTap Reviews meta_title: 'ResponseTap Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 89 reviews by the users' company size, role or industry to find out how ResponseTap works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 89 scale: '5' date_modified: '2026-06-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # ResponseTap Reviews **Vendor:** ResponseTap **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 89 ## About ResponseTap By allowing marketers to connect the customer journey to the phone call, and call centres to start the conversation where the online journey left off, ResponseTap's Call Intelligence helps businesses optimise campaigns, maximise sales and improve the customer experience. Over 1,600 brands use ResponseTap to reveal the campaigns, channels and keywords that make customers pick up the phone – with customers including Aviva, Virgin Money, Hiscox, Wickes and WhatCar? ResponseTap came about over a few beers in a university bar, and a conversation about the disconnect between online and offline customer journeys. Within two years, the first campaign-level tracking project in Europe to be integrated with Google Analytics was launched. And two years later, visitor-level tracking was live. The business had 100 customers and ResponseTap had joined the Telegraph's Tech Start-Up 100 most promising technology start-ups in Europe. In 2021 ResponseTap became part of Infinity. This coming together has meant customers can now benefit from Infinity's advances in call tracking and speech analytics and enjoy a stronger suite of products and features. ## ResponseTap Reviews ### 1. Easy to navigate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about ResponseTap?** Very easy to use and navigate the website **What do you dislike about ResponseTap?** Would be helful if you could download all calls in one go **What problems is ResponseTap solving and how is that benefiting you?** Helping to attribute calls to specific media channels ### 2. Easy to set up call tracking software with great, attentive customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Kieran L. | Online Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about ResponseTap?** It's fairly simple to set up and you can even apply the script via GTM if you're not that technically savvy. The customer service is also top notch and you never have to wait on hold for too long before someone picks up. Recently Response Tap were more than happy to come to our agency and run a training session too, which was especially useful for new starters. **What do you dislike about ResponseTap?** The interface is a little clunky at times, with different formats for a couple pages. I think they may be going through a slow upgrade which would explain this, but in the meantime it can make it a little difficult to find things if you don't know the platform that well. **What problems is ResponseTap solving and how is that benefiting you?** I've used Response Tap to track conversions from Google search advertising campaigns. The calls have improved our conversion attribution, giving us more credit for the ads we serve for our clients. Our client has a two-step conversion process, with conversions that come in needing to be vetted/qualified. Response Tap's 'user history' attribute is instrumental in this as it displays the user's clicks IDs which then gets uploaded back into the ad platforms, letting us include the 'confirmed' conversions in Google Analytics and our automated reporting. ### 3. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Chelsey H. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** I like the ability to be able to create the tracking numbers attributed to different campaigns and it's easy enough to track how they're doing... **What do you dislike about ResponseTap?** The client portal is a little clumsy in areas. Not particularly obvious where to find everything however there are so many great features. **Recommendations to others considering ResponseTap:** I would say other than 'prettying up' the client portal response tap is a brilliant bit of software and in a world where we are ever changing, developing and improving I would certainly be confident to say that the response tap team are making improvements as time goes on and I can't wait to see what comes in the future. **What problems is ResponseTap solving and how is that benefiting you?** As a digital marketer I like to prove that the world is online rather than in newspapers/magazines. Placing the different created response tap numbers has allowed me to show that the advertising budget for this particular business is better served when used on online marketing. ### 4. Great call tracking software and service **Rating:** 4.5/5.0 stars **Reviewed by:** Neil R. | PPC Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** Relatively straightforward to set up, and the dashboard has loads of great reports to help you understand and digest your call data, as well as options to export to incorporate with your other reporting. Smart match has also proven to be a valuable addition to the software, enabling even more data to be connected and value assigned to touch points. **What do you dislike about ResponseTap?** Not all data can be immediately exported / linked up to your other platforms such as Google Ads or Analytics, so you still need to log in and manually view/export reports to get all of the detail. **What problems is ResponseTap solving and how is that benefiting you?** The product helps to show the full value of different acquisition channels to a website, which is particularly valuable in a marketing sense. There have been multiple occasions when we've been able to show a poorly performing PPC campaign is in fact worthwhile, with the help from response tap data. ### 5. Call tracking made easy **Rating:** 4.0/5.0 stars **Reviewed by:** joshua a. | null, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2018 **What do you like best about ResponseTap?** The reports are easy to understand and call listening is a breeze. It's made it a lot easier for us to keep track of calls, and better attribute the work we're doing. Setup was also quick and easy. **What do you dislike about ResponseTap?** I would like it if call recordings stayed in the log for slightly longer than 30 days. It can be useful to go back over calls and often they've already been deleted. **Recommendations to others considering ResponseTap:** Speak to them directly, and get a demo of the platform to see how it performs. We didn't know if we wanted to move, but found it easy to do and that we didn't miss anything about our old supplier. **What problems is ResponseTap solving and how is that benefiting you?** It's making attribution easier, with us more easily able to tie an ROI to phone calls, which is realistic in a world where people don't call straight away and may enter your site from multiple touch points. ### 6. Superb offline conversion analytics available with a simple snippet of code **Rating:** 5.0/5.0 stars **Reviewed by:** Tom E. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2020 **What do you like best about ResponseTap?** ResponseTap have been incredibly helpful in working closely with YES Glazing Solutions to provide exactly what we needed to track our offline conversions. **What do you dislike about ResponseTap?** It took a while to get used to the interface, but ResponseTap were very helpful in setting up our account and tailoring it to our needs. **Recommendations to others considering ResponseTap:** This is the best telephone tracking system available in the UK. Their support is top notch and they provide helpful insights regularly on how to better your use of the system and get the best out of it. **What problems is ResponseTap solving and how is that benefiting you?** We could not bring our marketing data into conversions that occured offline such as when people telephoned us, so ResponseTap's telephone tracking system was perfect for us. We now have all the same data available as if customers have filled in a web form and delivered all the search engine cookies data. ### 7. Great service and even greater customer service!! **Rating:** 4.5/5.0 stars **Reviewed by:** Panos G. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **What do you like best about ResponseTap?** Very easy to set up new tracking numbers and equally easy platform to use! The reports are very insightful too and easy to download and understand. **What do you dislike about ResponseTap?** Needs get used to finding how you set up the new numbers, but as soon as someone familiarises themselves with the service, it's really easy to work with! **Recommendations to others considering ResponseTap:** Recommend trying this service for your clients; really useful insights for print advertising specifically, whereas there are no metrics. **What problems is ResponseTap solving and how is that benefiting you?** I am using response tap for website and print ads tracking. Useful to see which print titles work best for my clients. ### 8. Great Call Tracking System **Rating:** 4.0/5.0 stars **Reviewed by:** DON M. | Head of eCommerce & Fulfilment, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about ResponseTap?** I like the ability to create specific numbers for specific campaigns or print material so that we can track calls from each to measure ROI. Its also great to see the calls that come through, the sources and use the data to target and drive more inbound sales calls. Integration with Google is also very good to see the specific keywords etc used **What do you dislike about ResponseTap?** Limit of 10 Static numbers but the main issue we have and why I didn't give 10 is that the call feedback doesn't work or register the sales or lead information - maybe our phone system is the issue but cant get it to work properly. **What problems is ResponseTap solving and how is that benefiting you?** Working out which keywords and publication types produce the best results on inbound sales calls. ### 9. Taking My Digital Marketing To The Next Level **Rating:** 5.0/5.0 stars **Reviewed by:** Owen O. | PPC Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2019 **What do you like best about ResponseTap?** The most useful thing about responsetap is the ability to track calls to the keyword level **What do you dislike about ResponseTap?** At times I find myself clicking through the different options till I find the correct place I want to be, I think the UI could have a bit of an update. **Recommendations to others considering ResponseTap:** If you want to improve your digital marketing then having call tracking is a must. Responsetap offers a great service which is hard to compete with. **What problems is ResponseTap solving and how is that benefiting you?** With the keyword level call data I have been able to optimise my campaigns considerably. It has also allowed me to open up my digital marketing in ways I could not do before, by targeting specific users who I know have called. ### 10. Reliable product with great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Paul M. | Digital Marketing Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2019 **What do you like best about ResponseTap?** The concept itself is great and helps us to validate the work we do for clients with reliable conversion data. However, the aspect I’m most impressed with is the customer service - going above and beyond what you’d expect from a software provider to make sure their customers are happy. **What do you dislike about ResponseTap?** Some parts of the interface are due for a refresh and can be a bit clunky. The naming of things like metrics and features can also be a little confusing at first as can installation of the tracking - however the customer support team have always been helpful with any questions. **What problems is ResponseTap solving and how is that benefiting you?** Tracking phonecalls via clicks on a link is never reliable. Being able to track the actual calls customers make while visiting and after leaving our client’s site gives us a much clearer view of the impact that our marketing has. ## ResponseTap Discussions - [What do you recommend for companies considering ResponseTap for call tracking and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-companies-considering-responsetap-for-call-tracking-and-analytics) - [What is ResponseTap used for?](https://www.g2.com/discussions/what-is-responsetap-used-for) - [View ResponseTap pricing details and edition comparison](https://www.g2.com/products/responsetap/reviews/responsetap-review-160299?section=pricing&secure%5Bexpires_at%5D=2026-07-05+03%3A30%3A09+-0500&secure%5Bsession_id%5D=0f86f8e9-7c87-48ea-aa1f-730dc96ba092&secure%5Btoken%5D=5bc2ecf9292f789b7a9da1b09f9e3aeda5815b267ddecb57f7963583d1e49980&format=llm_user) ## ResponseTap Features **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top ResponseTap Alternatives - [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) - 4.6/5.0 (146 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,628 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews)