Compare Drift and ZoomInfo Sales 
Featured Products
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Starting at $2,500.00 Per Month
Contact Us 1 Seat
Drift
Star Rating
(1,256)4.4 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $2,500.00 Per Month
Browse all 3 pricing plansZoomInfo Sales
Star Rating
(9,036)4.5 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in providing a comprehensive sales intelligence tool, with users praising its vast database of emails and contact details, making it easy to find leads. One user noted, "It is very useful to find leads and contact details of various people," highlighting its effectiveness in sales and marketing.
- Users say that Drift offers impressive features for lead generation, with one reviewer mentioning it as "a very good way to get new leads as a sales person." The seamless integration with calendars and customizable guardrails enhances user experience, making it easier to manage leads effectively.
- Reviewers mention that ZoomInfo Sales has a user-friendly interface, with a quick implementation process that allows teams to get started without hassle. Users appreciate the ability to drill into information to refine their focus, ensuring they target the right prospects rather than sifting through irrelevant data.
- According to verified reviews, Drift's AI sales tools are seen as a beneficial addition, enhancing its overall functionality. Users have noted that the AI capabilities improve lead conversion rates, which is crucial for sales teams looking to maximize their outreach efforts.
- G2 reviewers highlight that while both products have similar scores in terms of meeting requirements, ZoomInfo Sales stands out with a higher overall satisfaction score. Users have expressed positive feedback about the advanced features and AI capabilities, particularly after upgrading to the copilot add-on, which facilitates one-on-one outreach to potential prospects.
- Users report that while Drift has a solid quality of support, ZoomInfo Sales offers a more robust set of features for opportunity and pipeline management. Reviewers have noted that ZoomInfo's tools for lead follow-up and data entry are particularly effective, contributing to a smoother sales process overall.
Pricing
Entry-Level Pricing
Drift
Premium
Starting at $2,500.00
Per Month
For small businesses. The right amount of conversational firepower to keep your business growing.
- * Everything in Free, plus:
- Live Chat
- Meetings
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Drift
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
1,019
8.7
7,385
Ease of Use
8.7
1,032
8.8
7,466
Ease of Setup
8.4
508
8.9
2,212
Ease of Admin
8.5
473
8.7
1,487
Quality of Support
8.8
940
8.7
6,600
Has the product been a good partner in doing business?
8.9
472
8.6
1,503
Product Direction (% positive)
8.9
997
8.7
7,147
Features by Category
Data Availability
Not enough data
8.3
4327
|
Verified
Not enough data
8.5
4273
|
Verified
Not enough data
8.2
2908
|
Verified
Not enough data
7.9
418
Data Accuracy
Not enough data
7.7
4321
|
Verified
Not enough data
8.2
4241
|
Verified
Not enough data
7.9
406
Agentic AI - Sales Intelligence
Not enough data
7.3
134
Not enough data
7.6
134
Not enough data
7.3
135
Not enough data
7.4
136
Not enough data
7.3
134
Not enough data
7.6
134
Platform
Not enough data
7.8
426
Not enough data
8.6
1323
|
Verified
Not enough data
8.6
1621
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1057
|
Verified
Not enough data
8.2
1241
|
Verified
Features
Not enough data
8.4
3432
|
Verified
Not enough data
8.4
3441
|
Verified
Not enough data
8.0
3173
|
Verified
Not enough data
8.3
3466
|
Verified
Not enough data
8.6
4199
|
Verified
Not enough data
8.1
3343
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2706
|
Verified
Not enough data
7.8
1250
|
Verified
Lead Intelligence
Not enough data
8.6
1269
|
Verified
Not enough data
8.7
1297
Not enough data
8.6
1279
Lead Management
Not enough data
8.6
1257
Not enough data
8.3
1220
Not enough data
8.8
1310
Marketing Campaigns
Not enough data
8.0
1105
Not enough data
7.9
1096
Not enough data
7.8
1052
Not enough data
8.0
1097
Not enough data
8.3
1149
Campaign Execution
Not enough data
8.0
1068
Not enough data
8.6
1208
Not enough data
8.5
1191
Not enough data
8.3
1149
Agentic AI - Account Data Management
Not enough data
7.7
33
Not enough data
7.6
33
Not enough data
7.3
33
Not enough data
7.4
32
Not enough data
7.4
32
Messenger
8.5
203
|
Verified
Not enough data
8.2
201
|
Verified
Not enough data
9.1
273
|
Verified
Not enough data
8.5
250
|
Verified
Not enough data
Channels
7.9
116
|
Verified
Not enough data
8.9
250
|
Verified
Not enough data
7.7
91
|
Verified
Not enough data
7.6
81
|
Verified
Not enough data
7.8
90
|
Verified
Not enough data
Customers
8.6
225
|
Verified
Not enough data
8.4
202
|
Verified
Not enough data
8.1
241
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
246
|
Verified
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.9
315
|
Verified
8.0
333
8.2
309
|
Verified
8.6
466
|
Verified
8.2
288
|
Verified
8.5
463
8.7
305
|
Verified
8.0
436
|
Verified
Organization
8.0
265
|
Verified
8.3
450
8.0
269
|
Verified
8.5
472
8.3
278
|
Verified
8.5
461
|
Verified
Performance Analysis
7.8
241
|
Verified
8.3
455
8.0
261
|
Verified
8.3
450
|
Verified
Sales Analysis
7.5
215
|
Verified
8.0
441
7.7
221
|
Verified
8.3
450
Generative AI
7.5
87
7.9
263
7.6
85
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
913
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
885
|
Verified
Not enough data
8.0
863
Not enough data
8.6
930
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
661
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.5
1052
Not enough data
8.6
1051
Not enough data
7.7
711
Platform Additional Functionality
Not enough data
8.7
1016
Not enough data
8.4
760
Not enough data
8.1
704
Not enough data
8.5
787
Not enough data
8.3
796
Lead Intelligence
Not enough data
8.6
1292
Not enough data
8.6
1279
|
Verified
Not enough data
8.5
1321
|
Verified
Not enough data
8.5
1245
Not enough data
8.7
1269
Agentic AI - Lead Intelligence
Not enough data
7.7
85
Responses
8.2
280
Not enough data
8.3
268
Not enough data
8.4
303
Not enough data
8.1
273
Not enough data
8.0
228
Not enough data
Platform
8.9
309
Not enough data
8.4
291
Not enough data
8.4
275
Not enough data
8.1
281
Not enough data
7.9
240
Not enough data
8.4
261
Not enough data
8.2
286
Not enough data
Generative AI
7.7
84
Not enough data
7.7
82
Not enough data
Lead Monitoring
Not enough data
8.8
1423
|
Verified
Not enough data
8.7
1351
|
Verified
Not enough data
8.6
1322
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Not enough data
8.0
907
Not enough data
8.6
1286
|
Verified
Not enough data
8.1
1211
|
Verified
Not enough data
8.6
1343
|
Verified
Analytics
Not enough data
8.8
1439
|
Verified
Not enough data
8.5
1321
|
Verified
Customization
Not enough data
8.2
1164
|
Verified
Not enough data
8.2
1214
|
Verified
Not enough data
8.1
1184
|
Verified
Not enough data
8.7
1366
|
Verified
Data collection
Not enough data
8.1
645
Not enough data
8.5
770
|
Verified
Not enough data
8.5
758
|
Verified
Not enough data
8.7
795
|
Verified
Not enough data
8.7
776
|
Verified
Segment Trending
Not enough data
8.3
705
|
Verified
Not enough data
8.1
671
Not enough data
8.1
657
|
Verified
Not enough data
8.1
679
Analysis
Not enough data
8.2
703
Not enough data
8.5
740
|
Verified
Not enough data
8.6
762
|
Verified
Platform
Not enough data
8.9
831
|
Verified
Not enough data
8.7
778
|
Verified
Not enough data
7.9
673
|
Verified
Not enough data
8.4
751
|
Verified
Not enough data
8.3
706
|
Verified
Not enough data
8.4
699
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
38
Not enough data
7.4
39
Conversational Platform
8.6
167
Not enough data
8.4
117
Not enough data
8.7
128
Not enough data
8.6
92
Not enough data
Support Automation
Feature Not Available
Not enough data
8.4
147
Not enough data
8.7
138
Not enough data
8.4
92
Not enough data
Generative AI
7.9
31
Not enough data
7.7
31
Not enough data
Integrations
7.4
92
Not enough data
7.9
95
Not enough data
7.8
91
Not enough data
7.3
88
Not enough data
8.0
95
Not enough data
Branding & Customizatio
8.2
94
Not enough data
8.3
93
Not enough data
7.9
90
Not enough data
Automatic Rules & Configurations
8.5
96
Not enough data
8.2
90
Not enough data
8.1
93
Not enough data
Agentic AI - Business Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
7.8
12
Not enough data
7.8
12
Not enough data
8.1
12
Not enough data
Automation
8.2
11
Not enough data
8.3
13
Not enough data
8.3
12
Not enough data
Artificial Intelligence
7.7
13
Not enough data
8.2
13
Not enough data
8.3
14
Not enough data
Generative AI
7.7
31
Not enough data
7.9
30
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.7
618
Not enough data
7.4
616
Agentic AI - Email Verification
Not enough data
8.2
65
Generative AI
7.7
83
Not enough data
7.7
81
Not enough data
7.3
81
Not enough data
Communication
9.2
543
|
Verified
Not enough data
8.5
539
|
Verified
Not enough data
7.8
323
|
Verified
Not enough data
8.6
415
|
Verified
Not enough data
7.9
189
Not enough data
Internal Use
8.4
461
|
Verified
Not enough data
8.7
471
|
Verified
Not enough data
8.5
472
|
Verified
Not enough data
8.2
409
|
Verified
Not enough data
8.3
372
|
Verified
Not enough data
8.1
402
|
Verified
Not enough data
Generative AI
7.4
20
Not enough data
Self-Service Experience
8.1
57
Not enough data
8.2
53
Not enough data
Feature Not Available
Not enough data
8.2
51
Not enough data
8.5
57
Not enough data
Self-Service Platform
8.6
57
Not enough data
8.7
60
Not enough data
8.2
59
Not enough data
8.6
59
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.2
66
Not enough data
7.0
67
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Not enough data
8.4
981
Not enough data
8.5
1001
Not enough data
8.4
973
Lead Management
Not enough data
8.4
914
Not enough data
8.2
653
Not enough data
8.5
927
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Categories
Categories
Shared Categories
Drift and ZoomInfo Sales are categorized as AI Sales Assistant
Unique Categories
Drift is categorized as Business Scheduling, Conversational Support, Conversational Marketing, Chatbots, Bot Platforms, Live Chat, Customer Self-Service, and Customer Service Automation
ZoomInfo Sales is categorized as Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Engagement, Marketing Account Intelligence, Email Verification, Market Intelligence, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Drift
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
20.6%
Marketing and Advertising
7.1%
Financial Services
3.2%
Computer & Network Security
3.0%
Other
33.3%
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.5%
Other
40.5%
Discussions
Do I have to completely remove all of my lead capture forms?
2 Comments
Official Response from Drift
Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by...Read more
How do I measure the effectiveness of conversational marketing?
2 Comments
Official Response from Drift
You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that...Read more
What types of people are having conversations with businesses?
2 Comments
Official Response from Drift
When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often...Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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