Compare Klaviyo and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (82.2% of reviews)
Small-Business (79.7% of reviews)
Entry-Level Pricing
No pricing available
Free
Klaviyo
Star Rating
(1,319)4.6 out of 5
Market Segments
Small-Business (82.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoZoho Campaigns
Star Rating
(1,026)4.3 out of 5
Market Segments
Small-Business (79.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with many users appreciating its intuitive design that allows even non-specialists to manage email marketing effectively. This ease of use is highlighted by feedback mentioning that social media managers can handle campaigns without needing dedicated email marketing expertise.
- Users say that Zoho Campaigns offers robust automation features, with a straightforward workflow setup that simplifies the process of creating targeted email campaigns. Reviewers have praised the drag-and-drop editor and the ability to segment contacts easily, which enhances their campaign effectiveness.
- According to verified reviews, Klaviyo stands out for its integration capabilities, particularly for eCommerce businesses. Users appreciate having both email and SMS marketing under one platform, which streamlines their marketing efforts and improves overall campaign management.
- Reviewers mention that while Zoho Campaigns is a strong contender for small businesses, it sometimes lacks the advanced features found in Klaviyo, particularly in SMS marketing, where Klaviyo's performance is notably higher. Users have expressed a desire for more comprehensive SMS tools within Zoho Campaigns.
- G2 reviewers highlight that Klaviyo's analytics and reporting features are superior, providing users with actionable insights that help optimize their marketing strategies. Users have noted that Klaviyo anticipates their needs, offering solutions proactively, which enhances their overall marketing effectiveness.
- Users report that Zoho Campaigns is a cost-effective option, especially for small businesses, as it offers a free tier that allows users to explore its features without financial commitment. This accessibility is a significant advantage for startups and smaller organizations looking to establish their marketing presence.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableZoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Klaviyo
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
9.0
966
8.7
800
Ease of Use
8.6
974
8.5
805
Ease of Setup
8.5
622
8.5
512
Ease of Admin
8.9
522
8.6
481
Quality of Support
8.4
920
8.3
744
Has the product been a good partner in doing business?
8.9
526
8.6
470
Product Direction (% positive)
8.9
915
8.5
781
Features by Category
Email Marketing
Not enough data
8.4
615
|
Verified
Not enough data
8.5
649
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.5
638
|
Verified
Not enough data
8.7
629
|
Verified
Not enough data
8.3
617
|
Verified
Not enough data
8.4
527
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.4
282
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
588
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
7.9
17
Not enough data
8.6
18
Not enough data
8.4
18
Integration
Not enough data
8.8
400
|
Verified
Not enough data
8.4
301
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
9.0
562
|
Verified
Not enough data
9.3
549
|
Verified
Not enough data
8.9
504
|
Verified
Not enough data
8.9
487
|
Verified
Not enough data
Online Marketing
7.9
381
|
Verified
Not enough data
8.3
403
|
Verified
Not enough data
8.7
438
|
Verified
Not enough data
8.7
453
Not enough data
8.2
252
Not enough data
Lead Management
8.5
354
Not enough data
8.4
273
Not enough data
9.0
516
|
Verified
Not enough data
7.8
221
Not enough data
8.5
359
|
Verified
Not enough data
8.5
400
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
288
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
199
Not enough data
8.1
288
|
Verified
Not enough data
7.6
198
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.5
184
Not enough data
7.8
258
|
Verified
Not enough data
Reporting & Analytics
8.5
488
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.4
428
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.6
200
Not enough data
Platform
8.5
334
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
8.9
318
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
322
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Not enough data
Integration
8.5
324
|
Verified
Not enough data
8.6
320
|
Verified
Not enough data
8.5
269
|
Verified
Not enough data
Messenger
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
Channels
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Not enough data
Customers
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Not enough data
Tracking
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Not enough data
Reporting
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Not enough data
Agentic AI - Email Deliverability
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Not enough data
Templates
8.6
427
|
Verified
8.3
206
|
Verified
Feature Not Available
7.7
182
|
Verified
8.4
348
|
Verified
8.1
190
|
Verified
8.8
259
8.0
81
Edit
8.4
359
|
Verified
8.0
198
|
Verified
8.8
422
|
Verified
8.2
103
8.3
334
|
Verified
8.3
191
|
Verified
Logistics
8.7
428
|
Verified
8.6
195
|
Verified
7.9
340
|
Verified
7.6
177
|
Verified
8.8
402
|
Verified
8.5
176
|
Verified
8.4
198
8.2
75
Generative AI
7.5
66
Feature Not Available
7.4
52
Feature Not Available
Agentic AI - Email Template Builder
6.4
19
8.1
7
7.0
19
8.5
8
Text Messaging
8.6
151
9.1
13
8.1
101
Feature Not Available
8.8
133
|
Verified
9.1
13
8.3
115
|
Verified
8.3
12
8.7
126
|
Verified
7.6
12
8.5
107
Feature Not Available
8.9
135
|
Verified
9.2
12
8.7
55
Feature Not Available
SMS Platform
8.6
135
|
Verified
8.8
13
8.9
135
|
Verified
9.3
12
Feature Not Available
8.9
12
Feature Not Available
Feature Not Available
8.3
63
Feature Not Available
8.8
111
|
Verified
9.3
12
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Not enough data
Campaigns
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Not enough data
Integrations
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
17
Not enough data
9.0
16
Not enough data
Platform Data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Not enough data
Platform Additional Functionality
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
Additional Functionality
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Not enough data
Campaign Activity
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Zoho Campaigns are categorized as SMS Marketing and Email Template Builder
Unique Categories
Zoho Campaigns is categorized as Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.6%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.4%
Other
36.5%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.1%
Retail
3.8%
Education Management
3.5%
Other
63.9%
Alternatives
Discussions
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
SG
I am not familiar with CRM, as I use Zoho Creator for my database.
There is no two way interaction between the two, so I manage my contacts via Creator,...Read more
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