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Compare Klaviyo and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (81.1% of reviews)
Small-Business (79.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Klaviyo
Star Rating
(1,170)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoZoho Campaigns
Star Rating
(1,016)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its easy-to-use templates and rich segmentation options. Users appreciate how the platform is constantly evolving, making it a compelling choice for teams looking for effective automation and workflow structures.
- Users say that Zoho Campaigns offers great value for money, highlighting its clear reporting and post-campaign data. Many find it straightforward to use, focusing on essential tasks like email creation and contact management without unnecessary complexity.
- Reviewers mention that Klaviyo's integration capabilities are a standout feature, allowing for seamless connections with various marketplaces. This ease of integration is particularly beneficial for businesses looking to streamline their marketing efforts across multiple platforms.
- According to verified reviews, Zoho Campaigns shines in its bulk email sending capabilities, which users find saves them time and simplifies their marketing processes. This feature is especially appreciated by small businesses managing large contact lists.
- G2 reviewers highlight that while both platforms have similar ease of setup scores, Klaviyo's initial setup is often described as more intuitive, making it easier for new users to get started quickly and effectively.
- Users report that while Zoho Campaigns has strong automation features, Klaviyo's workflow structure is more compelling, particularly for teams that rely on A/B testing and detailed campaign scheduling, enhancing their overall marketing strategy.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableZoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Klaviyo
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
9.0
886
8.7
797
Ease of Use
8.7
891
8.5
802
Ease of Setup
8.5
543
8.5
509
Ease of Admin
8.9
488
8.6
482
Quality of Support
8.4
845
8.3
741
Has the product been a good partner in doing business?
9.0
491
8.6
471
Product Direction (% positive)
9.0
835
8.5
778
Features by Category
Email Marketing
Not enough data
8.4
614
|
Verified
Not enough data
8.5
646
|
Verified
Not enough data
8.6
571
|
Verified
Not enough data
8.5
636
|
Verified
Not enough data
8.7
628
|
Verified
Not enough data
8.3
616
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.3
281
Reporting & Analytics
Not enough data
8.3
432
|
Verified
Not enough data
8.7
587
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.0
16
Not enough data
7.8
16
Not enough data
7.7
16
Not enough data
8.2
16
Not enough data
8.0
16
Integration
Not enough data
8.7
401
|
Verified
Not enough data
8.4
303
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
212
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.4
150
|
Verified
Email Marketing
9.0
522
|
Verified
Not enough data
9.2
515
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
460
|
Verified
Not enough data
Online Marketing
7.8
373
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.6
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
273
Not enough data
9.0
471
|
Verified
Not enough data
7.8
219
Not enough data
8.5
354
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
8.0
200
Not enough data
8.1
290
|
Verified
Not enough data
7.6
200
Not enough data
Social
Feature Not Available
Not enough data
7.8
197
Not enough data
7.7
190
Not enough data
7.4
185
Not enough data
7.8
260
|
Verified
Not enough data
Reporting & Analytics
8.5
467
|
Verified
Not enough data
8.3
416
|
Verified
Not enough data
8.3
425
|
Verified
Not enough data
8.4
438
|
Verified
Not enough data
7.5
202
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
307
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
311
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
8.3
205
|
Verified
Feature Not Available
7.7
180
|
Verified
8.4
348
|
Verified
8.1
188
|
Verified
8.8
256
7.9
79
Edit
8.4
354
|
Verified
8.0
197
|
Verified
8.8
416
|
Verified
8.2
101
8.3
332
|
Verified
8.3
189
|
Verified
Logistics
8.7
419
|
Verified
8.6
193
|
Verified
7.9
340
|
Verified
7.6
176
|
Verified
8.8
394
|
Verified
8.5
174
|
Verified
8.4
195
8.1
74
Generative AI
7.5
64
Feature Not Available
7.4
51
Feature Not Available
Agentic AI - Email Template Builder
6.4
19
8.1
6
7.0
19
8.1
6
Text Messaging
8.6
141
9.1
13
8.0
100
Feature Not Available
8.8
133
|
Verified
9.1
13
8.3
116
|
Verified
8.3
12
8.7
125
|
Verified
7.6
12
8.5
107
Feature Not Available
8.8
130
|
Verified
9.2
12
8.6
53
Feature Not Available
SMS Platform
8.6
135
|
Verified
8.8
13
8.9
133
|
Verified
9.3
12
Feature Not Available
8.9
12
Feature Not Available
Feature Not Available
8.2
62
Feature Not Available
8.8
112
|
Verified
9.3
12
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Zoho Campaigns are categorized as SMS Marketing and Email Template Builder
Unique Categories
Zoho Campaigns is categorized as Email Marketing
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.5%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.1%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.5%
Other
63.7%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
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