Compare Traction Complete and ZoomInfo Sales 
At a Glance
Market Segments
Mid-Market (57.0% of reviews)
Mid-Market (48.3% of reviews)
Entry-Level Pricing
Contact Us
Contact Us 1 Seat
Traction Complete
Star Rating
(161)4.7 out of 5
Market Segments
Mid-Market (57.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 6 pricing plansZoomInfo Sales
Star Rating
(9,052)4.5 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ZoomInfo Sales excels in its user-friendly interface, making it easy to navigate and save data. Users appreciate its vast database of contacts, which is particularly useful for sales and marketing efforts.
- Users say that Traction Complete offers exceptional support, with many highlighting the dedicated team that provides step-by-step guidance during the integration process. This level of support has been praised for ensuring that users feel confident and well-trained in using the software.
- Reviewers mention that ZoomInfo Sales stands out for its advanced features, such as the ability to drill down into information to find key targets. This capability helps users avoid sifting through irrelevant data, enhancing their lead generation efforts.
- According to verified reviews, Traction Complete shines in its ability to build customized merge plans, allowing users to focus on specific accounts and contacts. This feature has been particularly beneficial for teams looking to streamline their outreach efforts.
- G2 reviewers highlight that while ZoomInfo Sales has a higher overall satisfaction rating, Traction Complete's users feel that it meets their specific needs slightly better, as indicated by its higher score in aligning with user requirements.
- Users report that both platforms have their strengths, but ZoomInfo Sales is noted for its robust data capabilities, while Traction Complete is recognized for its superior customer support and training, making it a strong choice for teams that prioritize assistance during implementation.
Pricing
Entry-Level Pricing
Traction Complete
Complete Clean
Contact Us
Detects and removes duplicates in Salesforce
- Dedupe any object including custom objects
- Start cleansing in minutes with a guided, no-code UI
- Customize survivorship and field retention with unlimited tiebreakers
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Traction Complete
No trial information availableZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
9.0
133
8.7
7,389
Ease of Use
8.7
135
8.8
7,470
Ease of Setup
8.6
102
8.9
2,218
Ease of Admin
8.7
92
8.7
1,489
Quality of Support
9.8
130
8.7
6,603
Has the product been a good partner in doing business?
9.8
92
8.6
1,505
Product Direction (% positive)
9.4
126
8.7
7,150
Features by Category
Data Availability
Not enough data
8.3
4331
|
Verified
Not enough data
8.5
4276
|
Verified
Not enough data
8.2
2910
|
Verified
Not enough data
7.9
417
Data Accuracy
Not enough data
7.7
4326
|
Verified
Not enough data
8.2
4242
|
Verified
Not enough data
7.9
405
Agentic AI - Sales Intelligence
Not enough data
7.3
133
Not enough data
7.6
133
Not enough data
7.3
134
Not enough data
7.3
135
Not enough data
7.3
133
Not enough data
7.6
133
Platform
Not enough data
7.8
426
Not enough data
8.6
1323
|
Verified
Not enough data
8.6
1623
|
Verified
Not enough data
8.2
1366
|
Verified
Not enough data
7.7
1057
|
Verified
Not enough data
8.2
1241
|
Verified
Features
Not enough data
8.4
3431
|
Verified
Not enough data
8.4
3442
|
Verified
Not enough data
8.0
3172
|
Verified
Not enough data
8.3
3468
|
Verified
Not enough data
8.6
4198
|
Verified
Not enough data
8.1
3342
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
2705
|
Verified
Not enough data
7.8
1248
|
Verified
Lead Intelligence
Feature Not Available
8.6
1269
|
Verified
Feature Not Available
8.7
1297
8.5
35
8.6
1279
Lead Management
9.1
42
8.6
1256
7.6
29
8.3
1219
9.1
53
8.8
1309
Marketing Campaigns
Feature Not Available
8.0
1104
Feature Not Available
7.8
1095
Feature Not Available
7.8
1050
Feature Not Available
8.0
1096
Feature Not Available
8.3
1147
Campaign Execution
Feature Not Available
8.0
1066
Feature Not Available
8.6
1206
Feature Not Available
8.5
1191
Feature Not Available
8.3
1147
Agentic AI - Account Data Management
9.2
6
7.6
32
9.3
7
7.5
32
9.4
6
7.2
32
9.4
6
7.3
31
9.7
6
7.3
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
333
Not enough data
8.6
466
|
Verified
Not enough data
8.5
463
Not enough data
8.0
436
|
Verified
Organization
Not enough data
8.3
450
Not enough data
8.5
472
Not enough data
8.5
461
|
Verified
Performance Analysis
Not enough data
8.3
455
Not enough data
8.3
450
|
Verified
Sales Analysis
Not enough data
8.0
441
Not enough data
8.3
450
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
Not enough data
8.1
914
|
Verified
Not enough data
8.2
921
|
Verified
Not enough data
7.7
886
|
Verified
Not enough data
8.0
863
Not enough data
8.6
931
|
Verified
Not enough data
7.8
861
|
Verified
Not enough data
8.1
879
Repeatability and Reportability
Not enough data
8.3
890
|
Verified
Not enough data
8.3
890
|
Verified
Not enough data
8.3
873
|
Verified
Not enough data
8.1
869
Not enough data
7.4
820
AI and Automation
Not enough data
8.3
868
Not enough data
8.4
878
|
Verified
Not enough data
7.9
827
Not enough data
8.5
877
Not enough data
7.9
819
Generative AI
Not enough data
7.5
662
Agentic AI - Sales Engagement
Not enough data
7.8
60
Not enough data
8.1
60
Not enough data
8.1
59
Not enough data
8.0
60
Not enough data
7.8
59
Not enough data
7.8
58
Not enough data
8.0
60
Dialing Options
Not enough data
8.9
118
|
Verified
Not enough data
8.7
118
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.5
113
|
Verified
Not enough data
8.4
109
|
Verified
Automation
Not enough data
8.3
100
Not enough data
Feature Not Available
Not enough data
8.5
103
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.4
1051
Not enough data
8.6
1050
Not enough data
7.7
709
Platform Additional Functionality
Not enough data
8.7
1016
Not enough data
8.4
759
Not enough data
8.0
703
Not enough data
8.5
786
Not enough data
8.3
795
Lead Intelligence
Not enough data
8.6
1292
Not enough data
8.6
1278
|
Verified
Not enough data
8.5
1321
|
Verified
Not enough data
8.5
1244
Not enough data
8.7
1268
Agentic AI - Lead Intelligence
Not enough data
7.7
85
Lead Monitoring
9.1
16
8.8
1422
|
Verified
Feature Not Available
8.7
1350
|
Verified
Feature Not Available
8.6
1321
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
Feature Not Available
8.0
905
Feature Not Available
8.6
1285
|
Verified
Feature Not Available
8.1
1210
|
Verified
Feature Not Available
8.6
1342
|
Verified
Analytics
8.7
14
8.8
1437
|
Verified
Feature Not Available
8.5
1319
|
Verified
Customization
Feature Not Available
8.2
1162
|
Verified
Feature Not Available
8.2
1213
|
Verified
Feature Not Available
8.1
1183
|
Verified
8.9
15
8.7
1364
|
Verified
Data collection
Not enough data
8.1
644
Not enough data
8.5
769
|
Verified
Not enough data
8.5
757
|
Verified
Not enough data
8.7
794
|
Verified
Not enough data
8.7
775
|
Verified
Segment Trending
Not enough data
8.3
704
|
Verified
Not enough data
8.1
671
Not enough data
8.1
656
|
Verified
Not enough data
8.1
678
Analysis
Not enough data
8.2
702
Not enough data
8.5
739
|
Verified
Not enough data
8.6
761
|
Verified
Platform
Not enough data
8.9
830
|
Verified
Not enough data
8.7
777
|
Verified
Not enough data
7.9
672
|
Verified
Not enough data
8.4
750
|
Verified
Not enough data
8.3
705
|
Verified
Not enough data
8.4
698
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.6
37
Not enough data
7.4
38
Matching
9.2
63
Not enough data
8.8
57
Not enough data
8.8
64
Not enough data
Routing
9.4
59
Not enough data
8.9
51
Not enough data
8.9
41
Not enough data
8.1
39
Not enough data
Platform Operations
8.2
34
Not enough data
9.0
45
Not enough data
9.3
56
Not enough data
8.1
34
Not enough data
8.5
41
Not enough data
9.1
50
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Generative AI
Not enough data
7.7
616
Not enough data
7.4
614
Agentic AI - Email Verification
Not enough data
8.1
64
Agentic AI - Lead Mining
Not enough data
7.2
65
Not enough data
7.0
66
Agentic AI - Visitor Identification
Not enough data
8.2
25
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.2
12
Not enough data
7.6
12
Not enough data
7.6
12
Not enough data
7.2
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
7.4
12
Agentic AI - Email Tracking
Not enough data
8.3
23
Not enough data
8.1
24
Not enough data
8.3
24
Not enough data
8.2
24
Not enough data
8.5
23
Not enough data
8.3
22
Not enough data
8.7
22
Analytics
Not enough data
8.5
509
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
499
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.8
15
Not enough data
8.0
15
Calling
Not enough data
8.1
286
|
Verified
Not enough data
8.6
269
|
Verified
Not enough data
8.5
288
|
Verified
Not enough data
8.5
298
|
Verified
Not enough data
8.3
13
Contacts
Not enough data
8.6
257
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
291
|
Verified
Insights
Not enough data
8.4
287
|
Verified
Not enough data
8.6
292
|
Verified
Not enough data
8.2
284
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.6
288
Not enough data
8.2
13
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
18
Not enough data
8.2
18
Not enough data
7.7
17
Not enough data
7.9
18
Lead Intelligence
Not enough data
8.4
981
Not enough data
8.5
1000
Not enough data
8.4
972
Lead Management
Not enough data
8.4
914
Not enough data
8.2
653
Not enough data
8.5
927
Marketing Campaigns
Not enough data
8.2
129
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
131
Not enough data
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
73
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
17
Not enough data
Lead Management
8.6
24
Not enough data
Feature Not Available
Not enough data
9.3
27
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
9.4
8
Not enough data
9.6
8
Not enough data
9.7
6
Not enough data
9.2
10
Not enough data
9.8
8
Not enough data
Management
9.2
6
Not enough data
9.6
8
Not enough data
9.4
6
Not enough data
8.9
6
Not enough data
10.0
6
Not enough data
Generative AI
9.7
5
Not enough data
8.7
5
Not enough data
Categories
Categories
Shared Categories
Traction Complete and ZoomInfo Sales are categorized as Account Data Management, Lead Capture, and Salesforce AppExchange Apps
Unique Categories
Traction Complete is categorized as Lead-to-Account Matching and Routing, Account-Based Analytics, and Data Quality
ZoomInfo Sales is categorized as AI Sales Assistant, Buyer Intent Data Providers, Sales Intelligence, Visitor Identification, Lead Mining, Lead Intelligence, Sales Engagement, Marketing Account Intelligence, Email Verification, Market Intelligence, Email Tracking, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Traction Complete
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.3%
Information Technology and Services
20.3%
Telecommunications
3.8%
Computer & Network Security
3.8%
Marketing and Advertising
3.2%
Other
36.7%
Computer Software
24.2%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.8%
Telecommunications
3.4%
Other
40.6%
Alternatives
Discussions
Traction Complete has no discussions with answers
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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