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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (76.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)UpLead
Star Rating
(818)4.7 out of 5
Market Segments
Small-Business (76.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that UpLead excels in Ease of Use with a score of 9.4, while AdRoll ABM (Formerly RollWorks) scores 8.5. Reviewers mention that UpLead's intuitive interface allows for quick navigation and efficient lead generation, making it particularly favorable for small businesses.
- Reviewers mention that UpLead's Contact Data Availability is rated at 8.8, compared to AdRoll ABM's 8.0. Users say that UpLead provides comprehensive and accurate contact information, which is crucial for effective outreach, while AdRoll ABM's data is perceived as less robust.
- Users on G2 highlight UpLead's superior Lead Validation capabilities, scoring 8.8 against AdRoll ABM's 7.8. Reviewers say that UpLead's validation process ensures higher quality leads, which is essential for conversion rates, whereas AdRoll ABM's validation features are seen as less effective.
- Reviewers mention that UpLead shines in Integration to CRM/Marketing Automation with a score of 9.0, while AdRoll ABM scores 8.7. Users report that UpLead seamlessly integrates with various platforms, enhancing workflow efficiency, whereas AdRoll ABM's integrations are noted to be more limited.
- Users say that UpLead's Quality of Support is rated at 9.4, compared to AdRoll ABM's 9.0. Reviewers mention that UpLead's customer support is responsive and helpful, which is a significant advantage for users needing assistance, while AdRoll ABM's support is considered good but not as proactive.
- G2 users report that UpLead's Product Direction is rated at 9.0, while AdRoll ABM scores 8.7. Reviewers mention that UpLead consistently updates its features based on user feedback, ensuring that the product evolves to meet market needs, whereas AdRoll ABM's updates are perceived as slower and less aligned with user requests.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableUpLead
Free Trial
$0.00
Free Test Drive
- Single User
- 100% Verified Emails
- Mobile Direct Dials
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableUpLead
Free Trial is available
Ratings
Meets Requirements
8.4
469
9.1
627
Ease of Use
8.5
474
9.4
638
Ease of Setup
8.4
301
9.5
247
Ease of Admin
8.6
249
9.5
208
Quality of Support
9.0
451
9.4
589
Has the product been a good partner in doing business?
8.9
253
9.6
207
Product Direction (% positive)
8.7
437
9.1
614
Features by Category
Data Availability
8.0
64
8.8
328
8.4
67
9.0
324
7.1
50
|
Verified
8.9
290
|
Verified
6.2
20
9.0
25
Data Accuracy
8.1
59
8.5
323
8.3
62
8.8
316
6.8
18
8.8
25
Agentic AI - Sales Intelligence
Not enough data
7.6
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
8.9
9
Platform
Feature Not Available
8.6
111
8.4
48
|
Verified
9.0
140
|
Verified
8.7
45
9.3
168
8.0
50
|
Verified
8.9
139
|
Verified
5.9
32
|
Verified
8.6
103
|
Verified
7.4
35
8.7
102
Features
8.2
54
9.2
278
8.7
60
9.0
227
7.1
32
8.9
237
|
Verified
8.0
48
9.0
264
|
Verified
8.0
57
|
Verified
9.2
327
|
Verified
7.2
31
7.9
72
Feature Not Available
8.7
247
|
Verified
8.0
56
|
Verified
Feature Not Available
7.4
46
|
Verified
8.1
67
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
8.7
42
8.6
86
8.7
43
7.8
71
8.9
48
Lead Management
8.4
92
8.9
47
7.6
75
8.6
37
8.0
86
9.1
45
Marketing Campaigns
7.9
81
Feature Not Available
7.6
73
Feature Not Available
7.7
76
Feature Not Available
7.8
72
|
Verified
Feature Not Available
7.9
78
Feature Not Available
Campaign Execution
7.2
61
8.4
38
8.2
83
8.6
42
8.4
80
8.5
40
7.4
62
9.1
44
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
8.9
46
8.1
95
9.1
43
6.9
60
8.5
32
Platform Additional Functionality
8.4
93
8.8
34
7.9
71
8.9
34
7.3
51
8.6
30
8.0
76
8.6
30
8.2
88
8.7
32
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Lead Intelligence
7.8
9
8.8
230
|
Verified
7.2
9
8.8
203
|
Verified
7.2
10
8.5
239
|
Verified
7.2
10
8.6
205
|
Verified
7.0
9
8.8
164
|
Verified
Agentic AI - Lead Intelligence
7.7
5
7.4
15
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
8.1
9
Not enough data
8.0
9
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
9.7
5
4.7
5
9.7
5
5.3
5
9.7
5
5.3
5
9.7
5
Lead Intelligence
8.3
62
9.0
110
8.4
77
9.2
114
7.6
59
9.2
117
Lead Management
8.6
71
9.3
119
7.8
49
Feature Not Available
8.4
57
9.2
124
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
Feature Not Available
Data Availability - Marketing Account Intelligence
7.1
11
8.2
12
Data Accuracy - Marketing Account Intelligence
7.0
11
8.2
13
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and UpLead are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, Account Data Management, Lead Intelligence, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
UpLead is categorized as Lead Mining
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UpLead
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Information Technology and Services
11.9%
Marketing and Advertising
11.6%
Computer Software
8.4%
Financial Services
3.9%
Staffing and Recruiting
3.0%
Other
61.2%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Is it possible to pause the downloads to save on the monthly fee for a month or two?
3 Comments
KT
Hi, I think the answer is that you can go down to a minimum monthly price - 70dollars from memory. I suppose the alternative is lose what credits u have . Read more
Contact information for Small Business Owners
2 Comments
WC
Hey Trevin, its Will here I'm the founder at UpLead. UpLead is a great place to find information on business owners. Give our free trial a try, you won't be...Read more
How to create a single Excel list in UpLead when downloading only one contact per company?
2 Comments
KT
Hi , I’m a user (new) , my impression is yes you’d simply individually download? Do you mean you download a batch but have each one as an individual...Read more
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