Introducing G2.ai, the future of software buying.Try now
Compare Qualtrics Strategy & Research and Semrush 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Small-Business (64.6% of reviews)
Entry-Level Pricing
No pricing available
$139.94 Per Month
Qualtrics Strategy & Research
Star Rating
(2,990)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchSemrush
Star Rating
(3,161)4.5 out of 5
Market Segments
Small-Business (64.6% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive suite of SEO tools, making it a reliable choice for businesses focused on online visibility. Users appreciate its all-in-one platform for keyword research and competitor analysis, which simplifies their daily tasks and enhances efficiency.
- Users say that Qualtrics Strategy & Research stands out for its powerful survey design capabilities. Reviewers highlight the ease of creating complex surveys and the advanced analytics tools that help them quickly identify trends and insights, making it a strong option for research-focused teams.
- According to verified reviews, Semrush has a significantly higher G2 Score, indicating greater overall user satisfaction. This is reflected in the volume of recent reviews, with many users praising its data clarity and effectiveness in tracking SEO performance.
- Reviewers mention that while Qualtrics offers robust features for gathering qualitative and quantitative feedback, some users find the setup process to be more challenging compared to Semrush, which is noted for its intuitive onboarding experience.
- Users highlight that both products provide quality support, but Qualtrics receives slightly higher marks for its customer service, with reviewers noting that the platform has been a valuable partner in their research efforts.
- G2 reviewers indicate that Semrush's focus on small businesses allows it to cater effectively to that market segment, while Qualtrics is more geared towards enterprise-level clients, which may influence the choice depending on the size and needs of the organization.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableSemrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Qualtrics Strategy & Research
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.9
2,499
8.8
2,533
Ease of Use
8.5
2,503
8.3
2,559
Ease of Setup
8.3
1,052
8.6
1,761
Ease of Admin
8.4
1,024
8.6
1,307
Quality of Support
8.7
2,179
8.6
2,224
Has the product been a good partner in doing business?
8.7
950
8.7
1,288
Product Direction (% positive)
8.1
2,412
8.8
2,442
Features by Category
Metrics
Not enough data
8.4
438
Not enough data
8.2
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Reporting
Not enough data
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
409
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.2
45
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
366
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
396
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
280
Not enough data
8.2(won by default)
247
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Response Methods
8.6
12
Not enough data
6.7
8
Not enough data
6.3
8
Not enough data
7.6
9
Not enough data
8.5
10
Not enough data
Participant Selection
7.2
10
Not enough data
7.2
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
Insights
8.9
12
Not enough data
8.2
10
Not enough data
8.9
11
Not enough data
Generative AI
7.3
8
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Listing Management
Not enough data
8.6
244
|
Verified
Not enough data
8.2
240
|
Verified
Not enough data
8.5
243
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
262
|
Verified
Not enough data
8.8
268
|
Verified
Local Search Optimization
Not enough data
8.9
601
|
Verified
Not enough data
8.4
551
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.9
520
|
Verified
Not enough data
8.8
583
|
Verified
Platform Basics
Not enough data
8.5
573
Not enough data
8.5
579
Agentic AI - Competitive Intelligence
Not enough data
7.0
75
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
535
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
547
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
108
Not enough data
8.2
105
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
97
Not enough data
8.4
108
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
101
Not enough data
8.7
111
Marketing Campaign Performance
Not enough data
8.5
83
Not enough data
8.7
84
Agentic AI - Marketing Calendar
Not enough data
7.3
13
Not enough data
7.3
13
Not enough data
6.7
13
Not enough data
6.9
13
Other Features
Not enough data
8.4
109
Not enough data
8.8
95
SEO Auditing & Monitoring
Not enough data
8.7
1027
Not enough data
9.0
928
Not enough data
8.8
865
Not enough data
8.8
892
Agentic AI - SEO Tools
Not enough data
6.6
181
Not enough data
6.7
182
Not enough data
6.7
183
Not enough data
6.7
179
Not enough data
6.5
179
Not enough data
6.6
174
Not enough data
6.8
177
SEO Content & Rankings
Not enough data
8.2
1510
Not enough data
9.1
1653
Not enough data
8.8
1560
Not enough data
8.2
933
Not enough data
8.5
874
SEO Reporting
Not enough data
8.9
1618
Not enough data
8.6
1018
Not enough data
8.3
979
Not enough data
7.8
846
Generative AI
Not enough data
6.8
410
Not enough data
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
165
Social Management
Not enough data
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
7.1
7
7.7
197
7.4
7
8.1
224
|
Verified
8.1
7
8.1
213
|
Verified
6.9
6
7.5
196
|
Verified
6.9
7
8.1
214
Segment Trending
6.0
7
8.6
246
|
Verified
6.1
6
8.1
233
|
Verified
7.4
7
8.3
239
|
Verified
5.7
7
7.3
201
Analysis
6.9
8
8.3
233
7.7
8
8.6
254
|
Verified
5.8
8
8.3
215
|
Verified
Platform
6.7
8
8.7
260
|
Verified
6.9
8
8.4
238
|
Verified
6.5
8
7.7
213
|
Verified
6.0
8
8.3
235
|
Verified
7.1
8
8.1
210
|
Verified
7.1
8
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.0
32
Not enough data
6.8
32
Survey Management
9.0
449
Not enough data
9.1
452
Not enough data
8.4
397
Not enough data
8.9
448
Not enough data
Survey Customization
8.9
432
Not enough data
8.5
394
Not enough data
8.6
360
Not enough data
8.6
313
Not enough data
Survey Insights
8.5
441
Not enough data
8.4
289
Not enough data
8.7
437
Not enough data
8.5
386
Not enough data
Agentic AI - Survey
7.9
12
Not enough data
8.1
12
Not enough data
8.5
13
Not enough data
Platform Basics
Not enough data
8.5
142
Not enough data
7.7
126
Not enough data
8.4
146
Platform Data
Not enough data
8.2
132
Not enough data
8.3
137
Not enough data
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
237
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
AI Visibility & Tracking
Not enough data
7.9
70
Not enough data
7.9
80
Sentiment & Brand Analysis
Not enough data
7.9
67
Not enough data
6.4
57
Competitive Benchmarking
Not enough data
7.4
60
Not enough data
7.7
67
AI Content Optimization
Not enough data
7.7
62
Not enough data
7.8
64
Reporting & Alerts
Not enough data
6.8
58
Not enough data
7.6
67
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
718
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
59
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
391
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
433
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
59
Not enough data
7.5
59
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Semrush are categorized as Market Intelligence
Unique Categories
Qualtrics Strategy & Research is categorized as Brand Intelligence, Survey, Experience Management, Statistical Analysis, User Research, and Consumer Insights Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Marketing and Advertising
29.6%
Information Technology and Services
8.9%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
45.9%
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
