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Compare MoEngage and Selligent by Marigold 
Featured Products
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
No pricing available
MoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSelligent by Marigold
Star Rating
(34)4.1 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Selligent by MarigoldMoEngage vs Selligent by Marigold
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that MoEngage meets the needs of their business better than Selligent by Marigold.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Selligent by Marigold.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Selligent by Marigold
No pricing availableFree Trial
MoEngage
Free Trial is available
Selligent by Marigold
No trial information availableRatings
Meets Requirements
8.8
411
8.3
25
Ease of Use
9.0
442
7.9
25
Ease of Setup
8.8
237
7.2
10
Ease of Admin
8.8
151
7.8
10
Quality of Support
9.0
412
8.9
25
Has the product been a good partner in doing business?
9.2
151
8.5
10
Product Direction (% positive)
9.6
409
8.1
25
Features by Category
Email Marketing
8.8
157
|
Verified
8.7
23
|
Verified
8.9
154
|
Verified
9.5
23
|
Verified
8.7
158
|
Verified
8.8
23
|
Verified
8.7
130
|
Verified
8.8
15
|
Verified
Online Marketing
8.4
98
9.2
10
|
Verified
8.5
137
|
Verified
8.6
19
|
Verified
8.8
158
|
Verified
9.2
21
|
Verified
8.7
140
|
Verified
9.3
16
|
Verified
Feature Not Available
9.0
10
Lead Management
8.6
106
9.8
7
|
Verified
8.6
124
8.8
13
|
Verified
9.1
162
8.9
18
|
Verified
Feature Not Available
8.8
7
|
Verified
8.3
103
9.4
9
|
Verified
8.6
130
9.4
9
|
Verified
8.6
117
9.2
12
|
Verified
8.4
104
8.3
7
|
Verified
Campaign Management
8.5
130
9.2
13
|
Verified
Feature Not Available
Not enough data
8.4
116
9.4
9
|
Verified
Feature Not Available
9.3
5
Social
Feature Not Available
Not enough data
Feature Not Available
9.2
8
|
Verified
8.2
107
8.6
6
|
Verified
7.9
100
|
Verified
8.9
6
|
Verified
8.1
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
8.4
23
|
Verified
8.5
153
|
Verified
8.5
11
|
Verified
8.4
139
|
Verified
9.0
7
|
Verified
8.4
138
|
Verified
7.8
9
|
Verified
Feature Not Available
9.3
5
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
8.1
7
|
Verified
8.9
132
|
Verified
9.2
10
|
Verified
8.3
87
|
Verified
9.0
5
|
Verified
8.5
106
8.1
6
|
Verified
8.9
124
|
Verified
8.3
9
|
Verified
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
8.3
9
|
Verified
8.6
130
|
Verified
7.5
8
|
Verified
8.0
98
|
Verified
6.9
6
|
Verified
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Not enough data
Analytics
8.7
223
Not enough data
8.7
221
Not enough data
Optimization
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
115
Not enough data
8.9
137
|
Verified
Not enough data
8.2
122
Not enough data
8.7
126
Not enough data
Campaigns
8.3
94
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
7.8
66
Not enough data
8.9
122
Not enough data
9.2
142
Not enough data
Engagement
8.3
95
Not enough data
Platform
8.8
122
Not enough data
8.7
114
|
Verified
Not enough data
8.5
81
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and Selligent by Marigold are categorized as Customer Journey Analytics, Marketing Analytics, and Marketing Automation
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, A/B Testing, Mobile App Analytics, Transactional Email, Mobile Marketing, Proactive Notification, and WhatsApp Marketing
Selligent by Marigold is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Selligent by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Marketing and Advertising
13.3%
Retail
10.0%
Internet
10.0%
Photography
6.7%
Hospitality
6.7%
Other
53.3%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Selligent by Marigold has no discussions with answers
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