# Top 10 Selligent by Marigold Alternatives & Competitors **Average Rating:** 4.0/5 **Total Number of Reviews:** 36 If you are considering Selligent by Marigold, you may also want to investigate similar alternatives or competitors to find the best solution. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking simple, innovative software solutions with multiple devices, content marketing, and recommendation engine. Other important factors to consider when researching alternatives to Selligent by Marigold include user interface and email marketing. The best overall Selligent by Marigold alternative is HubSpot Marketing Hub. Other similar apps like Selligent by Marigold are Adobe Campaign, Actito, SAP Engagement Cloud (formerly SAP Emarsys), and Insider One. Selligent by Marigold alternatives can be found in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics). ## Best Paid & Free Alternatives to Selligent by Marigold - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Actito](https://www.g2.com/products/actito/reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) ## Top 10 Alternatives to Selligent by Marigold Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Selligent by Marigold stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Health, Wellness and Fitness, and Hospitality, and find the best product for your business. ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,808 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Reviewers say compared to Selligent by Marigold, HubSpot Marketing Hub is: - Slower to reach roi - Easier to set up - More expensive Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-selligent-by-marigold) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Actito](https://www.g2.com/compare/actito-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [HubSpot Marketing Hub vs Insider One](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [HubSpot Marketing Hub vs Klaviyo](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Oracle Eloqua](https://www.g2.com/compare/hubspot-marketing-hub-vs-oracle-eloqua) - [HubSpot Marketing Hub vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) ### 2. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 347 New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences. Reviewers say compared to Selligent by Marigold, Adobe Campaign is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-selligent-by-marigold) **Compare Adobe Campaign with other alternatives:** - [Adobe Campaign vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-campaign-vs-hubspot-marketing-hub) - [Adobe Campaign vs Actito](https://www.g2.com/compare/actito-vs-adobe-campaign) - [Adobe Campaign vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Campaign vs Insider One](https://www.g2.com/compare/adobe-campaign-vs-insider-one) - [Adobe Campaign vs Klaviyo](https://www.g2.com/compare/adobe-campaign-vs-klaviyo) - [Adobe Campaign vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Campaign vs Braze](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Adobe Campaign vs Oracle Eloqua](https://www.g2.com/compare/adobe-campaign-vs-oracle-eloqua) - [Adobe Campaign vs Bloomreach](https://www.g2.com/compare/adobe-campaign-vs-bloomreach-bloomreach) ### 3. [Actito](https://www.g2.com/products/actito/reviews) By Ibexa **Average Rating:** 4.3/5 **Total Reviews:** 179 Actito is a customer engagement SaaS platform that enables marketing teams to create personalised omnichannel experiences independently. Thanks to our secure European infrastructure and the power of AI, we make marketing more fluid, responsive and effective. Above all, we support our customers every step of the way to make their marketing a real growth driver. Reviewers say compared to Selligent by Marigold, Actito is: - Slower to reach roi - Easier to set up - More usable Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics) **Compare:** [Selligent by Marigold vs Actito](https://www.g2.com/compare/actito-vs-selligent-by-marigold) **Compare Actito with other alternatives:** - [Actito vs HubSpot Marketing Hub](https://www.g2.com/compare/actito-vs-hubspot-marketing-hub) - [Actito vs Adobe Campaign](https://www.g2.com/compare/actito-vs-adobe-campaign) - [Actito vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/actito-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Actito vs Insider One](https://www.g2.com/compare/actito-vs-insider-one) - [Actito vs Klaviyo](https://www.g2.com/compare/actito-vs-klaviyo) - [Actito vs Adobe Marketo Engage](https://www.g2.com/compare/actito-vs-adobe-marketo-engage) - [Actito vs Braze](https://www.g2.com/compare/actito-vs-braze) - [Actito vs Oracle Eloqua](https://www.g2.com/compare/actito-vs-oracle-eloqua) - [Actito vs Bloomreach](https://www.g2.com/compare/actito-vs-bloomreach-bloomreach) ### 4. [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) By SAP **Average Rating:** 4.2/5 **Total Reviews:** 627 SAP Engagement Cloud (formerly SAP Emarsys) empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve. Reviewers say compared to Selligent by Marigold, SAP Engagement Cloud (formerly SAP Emarsys) is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-selligent-by-marigold) **Compare SAP Engagement Cloud (formerly SAP Emarsys) with other alternatives:** - [SAP Engagement Cloud (formerly SAP Emarsys) vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Actito](https://www.g2.com/compare/actito-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Insider One](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Braze](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Oracle Eloqua](https://www.g2.com/compare/oracle-eloqua-vs-sap-engagement-cloud-formerly-sap-emarsys) - [SAP Engagement Cloud (formerly SAP Emarsys) vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) ### 5. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,375 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Reviewers say compared to Selligent by Marigold, Insider One is: - Slower to reach roi - Easier to set up - More usable Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs Insider One](https://www.g2.com/compare/insider-one-vs-selligent-by-marigold) **Compare Insider One with other alternatives:** - [Insider One vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-insider-one) - [Insider One vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-insider-one) - [Insider One vs Actito](https://www.g2.com/compare/actito-vs-insider-one) - [Insider One vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/insider-one-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Insider One vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-insider-one) - [Insider One vs Braze](https://www.g2.com/compare/braze-vs-insider-one) - [Insider One vs Oracle Eloqua](https://www.g2.com/compare/insider-one-vs-oracle-eloqua) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) ### 6. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.6/5 **Total Reviews:** 1,355 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Reviewers say compared to Selligent by Marigold, Klaviyo is: - Slower to reach roi - Easier to set up - Easier to admin Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-selligent-by-marigold) **Compare Klaviyo with other alternatives:** - [Klaviyo vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-klaviyo) - [Klaviyo vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-klaviyo) - [Klaviyo vs Actito](https://www.g2.com/compare/actito-vs-klaviyo) - [Klaviyo vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/klaviyo-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Klaviyo vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) - [Klaviyo vs Braze](https://www.g2.com/compare/braze-vs-klaviyo) - [Klaviyo vs Oracle Eloqua](https://www.g2.com/compare/klaviyo-vs-oracle-eloqua) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) ### 7. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,138 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Reviewers say compared to Selligent by Marigold, Adobe Marketo Engage is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Selligent by Marigold vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-selligent-by-marigold) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Actito](https://www.g2.com/compare/actito-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/adobe-marketo-engage-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Adobe Marketo Engage vs Insider One](https://www.g2.com/compare/adobe-marketo-engage-vs-insider-one) - [Adobe Marketo Engage vs Klaviyo](https://www.g2.com/compare/adobe-marketo-engage-vs-klaviyo) - [Adobe Marketo Engage vs Braze](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Adobe Marketo Engage vs Oracle Eloqua](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) - [Adobe Marketo Engage vs Bloomreach](https://www.g2.com/compare/adobe-marketo-engage-vs-bloomreach-bloomreach) ### 8. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,684 Create powerful customer engagement with ease, at any scale Reviewers say compared to Selligent by Marigold, Braze is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics) **Compare:** [Selligent by Marigold vs Braze](https://www.g2.com/compare/braze-vs-selligent-by-marigold) **Compare Braze with other alternatives:** - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-braze) - [Braze vs Actito](https://www.g2.com/compare/actito-vs-braze) - [Braze vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/braze-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Braze vs Insider One](https://www.g2.com/compare/braze-vs-insider-one) - [Braze vs Klaviyo](https://www.g2.com/compare/braze-vs-klaviyo) - [Braze vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Braze vs Oracle Eloqua](https://www.g2.com/compare/braze-vs-oracle-eloqua) - [Braze vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) ### 9. [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) By Oracle **Average Rating:** 3.9/5 **Total Reviews:** 626 Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. Reviewers say compared to Selligent by Marigold, Oracle Eloqua is: - Slower to reach roi - More expensive Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Selligent by Marigold vs Oracle Eloqua](https://www.g2.com/compare/oracle-eloqua-vs-selligent-by-marigold) **Compare Oracle Eloqua with other alternatives:** - [Oracle Eloqua vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-oracle-eloqua) - [Oracle Eloqua vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-oracle-eloqua) - [Oracle Eloqua vs Actito](https://www.g2.com/compare/actito-vs-oracle-eloqua) - [Oracle Eloqua vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/oracle-eloqua-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Oracle Eloqua vs Insider One](https://www.g2.com/compare/insider-one-vs-oracle-eloqua) - [Oracle Eloqua vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-oracle-eloqua) - [Oracle Eloqua vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-oracle-eloqua) - [Oracle Eloqua vs Braze](https://www.g2.com/compare/braze-vs-oracle-eloqua) - [Oracle Eloqua vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-oracle-eloqua) ### 10. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 765 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Reviewers say compared to Selligent by Marigold, Bloomreach is: - Slower to reach roi - Easier to set up - More expensive Categories in common with Selligent by Marigold: [Marketing Automation](https://www.g2.com/categories/marketing-automation), [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Selligent by Marigold vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-selligent-by-marigold) **Compare Bloomreach with other alternatives:** - [Bloomreach vs HubSpot Marketing Hub](https://www.g2.com/compare/bloomreach-bloomreach-vs-hubspot-marketing-hub) - [Bloomreach vs Adobe Campaign](https://www.g2.com/compare/adobe-campaign-vs-bloomreach-bloomreach) - [Bloomreach vs Actito](https://www.g2.com/compare/actito-vs-bloomreach-bloomreach) - [Bloomreach vs SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/compare/bloomreach-bloomreach-vs-sap-engagement-cloud-formerly-sap-emarsys) - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Bloomreach vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-bloomreach-bloomreach) - [Bloomreach vs Braze](https://www.g2.com/compare/bloomreach-bloomreach-vs-braze) - [Bloomreach vs Oracle Eloqua](https://www.g2.com/compare/bloomreach-bloomreach-vs-oracle-eloqua) --- ## Selligent by Marigold Alternatives FAQs ### What are the best alternatives to Selligent by Marigold? Top alternatives to Selligent by Marigold include [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) (4.4/5 stars, 14,775 reviews), [Actito](https://www.g2.com/products/actito/reviews) (4.3/5 stars, 179 reviews), [SAP Engagement Cloud](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) (4.2/5 stars, 624 reviews), and [Insider One](https://www.g2.com/products/insider-one/reviews) (4.8/5 stars, 1,365 reviews). These platforms offer stronger ease of administration, more comprehensive feature sets, and better support, with Insider One leading in user satisfaction and feature completeness. ### What features do alternatives offer that Selligent by Marigold does not? Selligent by Marigold lacks native content marketing features, which are available in alternatives like Actito and Insider One. Additionally, users report limitations in dynamic content editing, email template previewing, advanced segmentation, and automation capabilities compared to newer platforms. ### Which Customer Data Platform (CDP) tools do reviewers recommend instead of Selligent by Marigold? Reviewers recommend Customer Data Platform tools such as [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews), [Actito](https://www.g2.com/products/actito/reviews), and [Insider One](https://www.g2.com/products/insider-one/reviews) over Selligent by Marigold. These alternatives are favored for their modern interfaces, advanced automation, comprehensive omnichannel capabilities, and superior customer support. Notably, Insider One is praised for its AI-driven personalization and unified platform approach, while Actito is recognized for its powerful segmentation and no-code automation. HubSpot Marketing Hub is highlighted for its ease of use and extensive integrations. ### How does Selligent by Marigold compare to HubSpot Marketing Hub? According to G2 data, [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) holds an average rating of 4.0/5 from 36 reviews, while [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) has a higher average rating of 4.4/5 based on 14,775 reviews. HubSpot Marketing Hub outperforms Selligent by Marigold across key dimensions, including Better at Meeting Requirements (8.5 vs 8.3), More Usable (8.6 vs 7.8), Easier to Set Up (8.1 vs 7.1), Easier to Administer (8.5 vs 7.8), and Easier to Do Business With (8.7 vs 8.5), with differences ranging from 0.2 to 1.0 points. Selligent by Marigold leads only in Better at Support (9.0 vs 8.7) by 0.3 points. User reviews highlight HubSpot Marketing Hub's strengths in ease of use, extensive features, powerful automation, and seamless integrations, with over 1,900 mentions of ease of use and 1,100 mentions of features. It is praised for centralized management, marketing automation, and analytics capabilities. Conversely, Selligent by Marigold is noted for efficiency, analytics expertise, and reporting features but is criticized for limited feature development and missing updates. HubSpot Marketing Hub's broad adoption and extensive positive feedback underscore its superior usability, feature set, and integration capabilities compared to Selligent by Marigold, making it a more comprehensive marketing platform for diverse business needs. ### Why do users choose HubSpot Marketing Hub over Selligent by Marigold? Users choose [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) over [Selligent by Marigold](https://www.g2.com/products/selligent-by-marigold/reviews) primarily due to its superior ease of use, broader feature set, and stronger integration capabilities. HubSpot Marketing Hub excels with an 8.6 score in usability compared to 7.8 for Selligent by Marigold, and it is easier to set up (8.1 vs 7.1) and administer (8.5 vs 7.8), facilitating faster deployment and smoother ongoing management. HubSpot's extensive automation tools, centralized management, and powerful analytics are frequently cited by users as key advantages, supported by over 900 mentions each for email marketing and automation benefits. Its intuitive interface and comprehensive integrations with other platforms streamline marketing workflows, enhancing efficiency and effectiveness. While HubSpot Marketing Hub has a steeper learning curve and higher pricing noted by some users, its ability to consolidate marketing functions into a single platform with strong reporting and automation capabilities drives preference. The platform's scalability and continuous innovation, including AI features, further contribute to its selection over Selligent by Marigold, which users find less updated and with fewer advanced features. ## Explore Articles - [What platform provides analytics on interview performance?](https://www.g2.com/discussions/what-platform-provides-analytics-on-interview-performance) - [Accounting Firms in Indianapolis](https://www.g2.com/categories/accounting-firms/locations/indianapolis-in-us) - [Which CCM platform is the most user-friendly for startups](https://www.g2.com/discussions/which-ccm-platform-is-the-most-user-friendly-for-startups) - [Best software for multi-channel content performance tracking](https://www.g2.com/discussions/what-s-the-best-software-for-multi-channel-content-performance-tracking) - [What is the best website builder for e-commerce stores?](https://www.g2.com/discussions/what-is-the-best-website-builder-for-e-commerce-stores) - [Recommended software for managing contact center agents](https://www.g2.com/discussions/recommended-software-for-managing-contact-center-agents) ## Spotlight Categories - [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) - [Expense Management Software](https://www.g2.com/categories/expense-management) - [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm)