Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.
New Adobe Campaign, formerly Neolane, lets you orchestrate personalized experiences determined by the customer’s habits and preferences.
Actito is a customer engagement SaaS platform that enables marketing teams to create personalised omnichannel experiences independently. Thanks to our secure European infrastructure and the power of AI, we make marketing more fluid, responsive and effective. Above all, we support our customers every step of the way to make their marketing a real growth driver.
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.
Create powerful customer engagement with ease, at any scale
Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects.
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.
Top alternatives to Selligent by Marigold include HubSpot Marketing Hub (4.4/5 stars, 14,775 reviews), Actito (4.3/5 stars, 179 reviews), SAP Engagement Cloud (4.2/5 stars, 624 reviews), and Insider One (4.8/5 stars, 1,365 reviews). These platforms offer stronger ease of administration, more comprehensive feature sets, and better support, with Insider One leading in user satisfaction and feature completeness.
Selligent by Marigold lacks native content marketing features, which are available in alternatives like Actito and Insider One. Additionally, users report limitations in dynamic content editing, email template previewing, advanced segmentation, and automation capabilities compared to newer platforms.
Reviewers recommend Customer Data Platform tools such as HubSpot Marketing Hub, Actito, and Insider One over Selligent by Marigold. These alternatives are favored for their modern interfaces, advanced automation, comprehensive omnichannel capabilities, and superior customer support. Notably, Insider One is praised for its AI-driven personalization and unified platform approach, while Actito is recognized for its powerful segmentation and no-code automation. HubSpot Marketing Hub is highlighted for its ease of use and extensive integrations.
According to G2 data, Selligent by Marigold holds an average rating of 4.0/5 from 36 reviews, while HubSpot Marketing Hub has a higher average rating of 4.4/5 based on 14,775 reviews. HubSpot Marketing Hub outperforms Selligent by Marigold across key dimensions, including Better at Meeting Requirements (8.5 vs 8.3), More Usable (8.6 vs 7.8), Easier to Set Up (8.1 vs 7.1), Easier to Administer (8.5 vs 7.8), and Easier to Do Business With (8.7 vs 8.5), with differences ranging from 0.2 to 1.0 points. Selligent by Marigold leads only in Better at Support (9.0 vs 8.7) by 0.3 points. User reviews highlight HubSpot Marketing Hub's strengths in ease of use, extensive features, powerful automation, and seamless integrations, with over 1,900 mentions of ease of use and 1,100 mentions of features. It is praised for centralized management, marketing automation, and analytics capabilities. Conversely, Selligent by Marigold is noted for efficiency, analytics expertise, and reporting features but is criticized for limited feature development and missing updates. HubSpot Marketing Hub's broad adoption and extensive positive feedback underscore its superior usability, feature set, and integration capabilities compared to Selligent by Marigold, making it a more comprehensive marketing platform for diverse business needs.
Users choose HubSpot Marketing Hub over Selligent by Marigold primarily due to its superior ease of use, broader feature set, and stronger integration capabilities. HubSpot Marketing Hub excels with an 8.6 score in usability compared to 7.8 for Selligent by Marigold, and it is easier to set up (8.1 vs 7.1) and administer (8.5 vs 7.8), facilitating faster deployment and smoother ongoing management. HubSpot's extensive automation tools, centralized management, and powerful analytics are frequently cited by users as key advantages, supported by over 900 mentions each for email marketing and automation benefits. Its intuitive interface and comprehensive integrations with other platforms streamline marketing workflows, enhancing efficiency and effectiveness. While HubSpot Marketing Hub has a steeper learning curve and higher pricing noted by some users, its ability to consolidate marketing functions into a single platform with strong reporting and automation capabilities drives preference. The platform's scalability and continuous innovation, including AI features, further contribute to its selection over Selligent by Marigold, which users find less updated and with fewer advanced features.