# Meltwater vs Semrush Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in its **reports dashboard** and **influencer reporting** , which users find particularly useful for tracking engagement and performance metrics. However, some users feel that it could improve in terms of overall integration with other tools.
- **Users say** that Semrush offers a more **unified experience** with its suite of tools, making it easier to manage online presence. Reviewers appreciate the **well-thought interface** that allows for quick navigation and fast loading times, which enhances daily usability.
- **According to verified reviews** , Meltwater's **AI summary feature** is praised for enhancing work efficiency, but some users have noted challenges with configuration that can hinder their specific workflow needs.
- **Reviewers mention** that Semrush's **site audit tool** is particularly effective, allowing users to track improvements over time. This feature has been a deciding factor for many users who value the ability to see tangible results from their efforts.
- **G2 reviewers highlight** that while Meltwater has a strong focus on social media analytics, it sometimes falls short in **paid campaign tracking** , which users feel could be more robust compared to Semrush's offerings.
- **Users report** that Semrush's **keyword targeting** and **custom reporting** features are superior, with many finding them essential for optimizing their marketing strategies. This has contributed to Semrush's higher overall satisfaction ratings among users.



| | Meltwater | Semrush | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,666 | 4,024 | 
| **Largest Market Segment** | Small-Business (41.4% of reviews) | Small-Business (64.3% of reviews) | 
| **Entry Level Price** | No pricing available | $139.94 Per Month | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

### Semrush

Pros:
- Features (799 reviews)
- Ease of Use (781 reviews)

Cons:
- Expensive (507 reviews)
- High Pricing (468 reviews)

---
## Ratings Comparison
| Rating | Meltwater | Semrush | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2181 reviews) | 8.8 (3166 reviews) | 
  | **Ease of Use** | 7.9 (2286 reviews) | 8.3 (3202 reviews) | 
  | **Ease of Setup** | 7.9 (1254 reviews) | 8.6 (2378 reviews) | 
  | **Ease of Admin** | 8.1 (939 reviews) | 8.6 (1385 reviews) | 
  | **Quality of Support** | 8.6 (2104 reviews) | 8.5 (2733 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (945 reviews) | 8.7 (1373 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2154 reviews) | 8.6 (2984 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.7/10 | 546 |

#### Metrics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.4 (460 reviews) | 
| **Engagement** | Not enough data | 8.3 (446 reviews) | 
| **Entry and Exit Pages** | Not enough data | 7.9 (422 reviews) | 
| **Standard Event Tracking** | Not enough data | 7.7 (391 reviews) | 
| **Custom Event Tracking** | Not enough data | 7.4 (377 reviews) | 
| **Retention** | Not enough data | 7.6 (371 reviews) | 
| **Return** | Not enough data | 7.4 (372 reviews) | 
| **Conversions** | Not enough data | 7.5 (384 reviews) | 
| **Funnels** | Not enough data | 7.2 (369 reviews) | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (428 reviews) | 
| **Trending** | Not enough data | 8.3 (426 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (402 reviews) | 
| **Segmentation** | Not enough data | 7.7 (398 reviews) | 
| **Mobile Reporting** | Not enough data | 7.9 (394 reviews) | 
| **Unification Across Devices** | Not enough data | 7.6 (374 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (415 reviews) | 

#### Other

| Feature | Meltwater | Semrush | 
|---|---|---|
| **User Data** | Not enough data | 7.7 (386 reviews) | 
| **Site Search Reporting** | Not enough data | 8.1 (403 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.7 (388 reviews) | 
| **Campaign Tracking** | Not enough data | 8.0 (396 reviews) | 
| **E-Commerce** | Not enough data | 7.4 (357 reviews) | 
| **Promotional Messages** | Not enough data | 7.0 (335 reviews) | 
| **Administration Alerts** | Not enough data | 7.6 (354 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (46 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (45 reviews) | 
| **Decision Making** | Not enough data | 7.1 (45 reviews) | 

#### Administration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (374 reviews) | 
| **QA Testing** | Not enough data | 7.4 (353 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (411 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (397 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **Semrush** | 8.2/10 | 335 |

#### Social Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Competitor Analysis** | 7.8 (530 reviews) | 8.8 (297 reviews) | 
| **Follower Analysis** | 7.7 (514 reviews) | 8.5 (274 reviews) | 
| **Post Performance** | 8.0 (520 reviews) | 8.7 (282 reviews) | 
| **Paid Campaign Tracking** | 6.8 (376 reviews) | 8.2 (248 reviews) | 
| **Hashtag Analytics** | 7.5 (393 reviews) | 8.1 (217 reviews) | 
| **Sentiment Analysis** | 7.1 (427 reviews) | 8.0 (213 reviews) | 

#### Reports & Dashboards

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Report Customizability** | 7.7 (550 reviews) | 8.4 (278 reviews) | 
| **Report Exporting** | 8.0 (568 reviews) | 8.8 (287 reviews) | 
| **Scalability** | 7.9 (482 reviews) | 8.7 (272 reviews) | 
| **White Label** | Feature Not Available | 7.9 (210 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.3 (22 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.2 (22 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.7 (22 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.0 (22 reviews) | 
| **Decision Making** | Feature Not Available | 7.9 (22 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Content Creation

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.5/10 | 298 |

#### Listing Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Network Directory** | Not enough data | 8.6 (247 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.5 (246 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.6 (259 reviews) ✓ Verified | 

#### Performance

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.3 (264 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.8 (274 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.5/10 | 688 |

#### Local Search Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Rank Tracking** | Not enough data | 8.9 (626 reviews) ✓ Verified | 
| **Online Listings** | Not enough data | 8.4 (560 reviews) ✓ Verified | 
| **Google My Business** | Not enough data | 8.5 (537 reviews) ✓ Verified | 
| **Reputation Management** | Not enough data | 8.3 (538 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.9 (522 reviews) ✓ Verified | 
| **Dashboards and Reporting** | Not enough data | 8.8 (593 reviews) ✓ Verified | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 729 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Centralized Platform** | Not enough data | 8.6 (594 reviews) | 
| **Web Tracking** | Not enough data | 8.6 (604 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 

#### Platform Data

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Product Details** | Not enough data | Feature Not Available | 
| **Customer Feedback & Reviews** | Not enough data | Feature Not Available | 
| **Channel Acquisition** | Not enough data | 8.1 (539 reviews) | 

#### Platform Content 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Battlecards** | Not enough data | 7.3 (476 reviews) | 

#### Platform Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 8.0 (556 reviews) | 
| **Benchmark Reporting** | Not enough data | 8.3 (565 reviews) | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 146 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.5 (107 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (104 reviews) | 
| **Project Templates** | Not enough data | Feature Not Available | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.1 (96 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.4 (108 reviews) | 

#### Content Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Organization** | Not enough data | Feature Not Available | 
| **Task Assignment** | Not enough data | 8.2 (100 reviews) | 
| **Content Scheduling** | Not enough data | 8.7 (110 reviews) | 

#### Marketing Campaign Performance

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.5 (82 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (83 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (12 reviews) | 

#### Other Features

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Integrations** | Not enough data | 8.4 (109 reviews) | 
| **Reporting** | Not enough data | 8.8 (94 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 2383 |

#### SEO Auditing & Monitoring

| Feature | Meltwater | Semrush | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.7 (1073 reviews) | 
| **SEO Auditing** | Not enough data | 9.1 (1236 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.8 (914 reviews) | 
| **Technical SEO** | Not enough data | 8.9 (1058 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (187 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (185 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (234 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (184 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (187 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (180 reviews) | 
| **Decision Making** | Not enough data | 6.9 (184 reviews) | 

#### SEO Content & Rankings

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Link Building** | Not enough data | 8.2 (1599 reviews) | 
| **Keyword Research** | Not enough data | 9.2 (1962 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.9 (1783 reviews) | 
| **Localization** | Not enough data | 8.2 (977 reviews) | 
| **Content Insights** | Not enough data | 8.5 (1017 reviews) | 

#### SEO Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 9.0 (1894 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (1088 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (1044 reviews) | 
| **White Label** | Not enough data | 7.8 (851 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (427 reviews) | 
| **AI Text Summarization** | Not enough data | 6.8 (406 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **Semrush** | 8.1/10 | 269 |

#### Content & Collaboration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | 8.8 (194 reviews) | 
| **Content Library** | 7.3 (211 reviews) | Feature Not Available | 
| **Shared Inbox** | 7.3 (202 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.5 (204 reviews) | 8.1 (182 reviews) | 
| **Users and Permissions** | 8.0 (229 reviews) | Feature Not Available | 
| **Content Creation** | 7.6 (211 reviews) | 8.2 (167 reviews) | 

#### Social Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Analytics** | 8.3 (285 reviews) | 8.7 (238 reviews) | 
| **Social Publishing** | 7.8 (272 reviews) | 8.8 (232 reviews) | 
| **Campaign Optimization** | 7.4 (237 reviews) | Feature Not Available | 
| **Social Engagement** | 7.9 (276 reviews) | 8.5 (229 reviews) | 
| **Social Ads** | 6.5 (208 reviews) | 7.9 (203 reviews) | 
| **Campaign Planning** | 7.1 (208 reviews) | 8.0 (179 reviews) | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | 7.8 (149 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | 7.8 (15 reviews) | 
| **Multi-step Planning** | 6.0 (24 reviews) | 8.0 (15 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.7 (15 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.8 (15 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.7 (15 reviews) | 
| **Decision Making** | 6.2 (23 reviews) | 7.9 (15 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 821 |
| **Semrush** | 8.0/10 | 147 |

#### Media Channels

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Broadcast Media** | 7.3 (645 reviews) | Feature Not Available | 
| **Print Media** | 7.2 (667 reviews) | Feature Not Available | 
| **Online Media** | 8.5 (746 reviews) | 8.5 (120 reviews) | 

#### Geographic Coverage

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Local Media** | 7.8 (711 reviews) | Feature Not Available | 
| **National Media** | 8.3 (720 reviews) | 8.2 (106 reviews) | 
| **International Media** | 7.6 (644 reviews) | 8.1 (98 reviews) | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Keyword Targeting** | 8.2 (724 reviews) | 9.0 (137 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (705 reviews) | Feature Not Available | 
| **Custom Reports** | 7.9 (712 reviews) | 8.9 (125 reviews) | 
| **Dashboards** | 8.0 (739 reviews) | 9.0 (135 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | 7.2 (15 reviews) | 
| **Cross-system Integration** | 6.3 (82 reviews) | 7.7 (15 reviews) | 
| **Adaptive Learning** | 6.2 (80 reviews) | 7.2 (15 reviews) | 
| **Natural Language Interaction** | 6.3 (81 reviews) | 7.2 (15 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.2 (15 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | 8.1 (23 reviews) | 
| **AI Text Summarization** | 6.6 (284 reviews) | 8.1 (24 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.2/10 | 128 |

#### Platform Interoperability

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.4 (80 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.9 (6 reviews) | 

#### Social Functionality

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.8 (98 reviews) | 

#### Campaign Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 9.0 (97 reviews) | 
| **Campaign Optimization** | Not enough data | 8.7 (95 reviews) | 
| **Reach** | Not enough data | 8.6 (95 reviews) | 
| **Bulk Editing** | Not enough data | 8.6 (88 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (89 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (91 reviews) | 
| **Fraud Protection** | Not enough data | 8.5 (87 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (89 reviews) | 
| **Budget Pacing** | Not enough data | 8.3 (88 reviews) | 
| **Creative Optimization** | Not enough data | 8.5 (92 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.4 (90 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (86 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (88 reviews) | 

#### Targeting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (91 reviews) | 
| **Retargeting** | Not enough data | 8.5 (86 reviews) | 
| **Geo-Targeting** | Not enough data | 8.5 (85 reviews) | 
| **Contextual Targeting** | Not enough data | 8.6 (85 reviews) | 

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (88 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (96 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (94 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (95 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.7 (92 reviews) | 
| **Customization** | Not enough data | 8.6 (90 reviews) | 
| **Workflow Capability** | Not enough data | 8.4 (84 reviews) | 
| **Internationalization** | Not enough data | 8.5 (86 reviews) | 
| **Notifications** | Not enough data | 8.5 (89 reviews) | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.8/10 | 31 |

#### Grammar Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Vocabulary Recommendations** | Not enough data | 8.5 (26 reviews) | 
| **Sentence Rephrasing** | Not enough data | 8.9 (28 reviews) | 
| **Dictionary** | Not enough data | 8.2 (24 reviews) | 

#### Writing Support

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Text Reader** | Not enough data | 7.8 (26 reviews) | 
| **Machine Translation** | Not enough data | 8.3 (25 reviews) | 
| **Custom Style Guides** | Not enough data | 7.6 (26 reviews) | 
| **Reporting** | Not enough data | 7.8 (26 reviews) | 

#### Software Availability

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Word Processor** | Not enough data | 8.5 (26 reviews) | 
| **Integrations** | Not enough data | 8.3 (25 reviews) | 
| **Browser Plug-In** | Not enough data | 7.3 (26 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **Semrush** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 313 |

#### Data collection

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.7 (198 reviews) | 
| **Data Sources** | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.1 (215 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.5 (197 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.1 (215 reviews) | 

#### Segment Trending

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Web** | Not enough data | 8.6 (249 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (235 reviews) ✓ Verified | 
| **Benchmarks** | Not enough data | 8.3 (243 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 7.3 (203 reviews) | 

#### Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.3 (234 reviews) | 
| **Reports** | Not enough data | 8.6 (257 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (216 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Search** | Not enough data | 8.7 (265 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.4 (244 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (215 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.3 (237 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.1 (212 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.2 (208 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (33 reviews) | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.1/10 | 175 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Benchmarking** | Not enough data | 8.5 (146 reviews) | 
| **Ad Creatives** | Not enough data | 7.7 (127 reviews) | 
| **Paid Search Data** | Not enough data | 8.4 (153 reviews) | 

#### Platform Data

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Alerts** | Not enough data | 8.2 (134 reviews) | 
| **Data Access** | Not enough data | 8.3 (138 reviews) | 
| **Web Traffic** | Not enough data | 8.6 (153 reviews) | 
| **Subdomains** | Not enough data | 8.3 (133 reviews) | 

#### Agentic AI - Operational Risk Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 983 |
| **Semrush** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Measurement** | 8.1 (822 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (547 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (536 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (502 reviews) | Not enough data | 
| **Competitor Analysis** | 7.9 (485 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (84 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (793 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (819 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (492 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.8 (485 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Semrush** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.3/10 | 527 |

#### Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Scheduling Integration** | Not enough data | 7.7 (236 reviews) | 

#### Publishing

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Execute Content Publication** | Not enough data | 7.7 (238 reviews) | 

#### Social Media

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Media Integration** | Not enough data | 7.6 (239 reviews) | 

#### Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 7.9 (363 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (146 reviews) | 
| **AI Text Generation** | Not enough data | 7.2 (142 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (141 reviews) | 
| **AI Text-to-Image** | Not enough data | 6.6 (139 reviews) | 
| **AI Text-to-Video** | Not enough data | 6.4 (136 reviews) | 

#### Agentic AI - Content Creation

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (49 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (49 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (49 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (48 reviews) | 
| **Decision Making** | Not enough data | 7.3 (49 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Semrush** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.5/10 | 179 |

#### AI Visibility & Tracking

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | 8.1 (112 reviews) | 
| **AI Search Ranking Insights** | Not enough data | 8.2 (142 reviews) | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | 7.8 (82 reviews) | 
| **AI Hallucination Detection** | Not enough data | 6.2 (61 reviews) | 

#### Competitive Benchmarking

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | 7.2 (64 reviews) | 
| **Competitor AI Presence Comparison** | Not enough data | 7.6 (76 reviews) | 

#### AI Content Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Semantic Optimization for AI Models** | Feature Not Available | 7.7 (69 reviews) | 
| **AI-Driven Content Recommendations** | Not enough data | 7.8 (73 reviews) | 

#### Reporting & Alerts

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Feature Not Available | 6.8 (64 reviews) | 
| **AI Visibility Reporting** | Not enough data | 7.7 (92 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.6/10 | 29 |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | 8.3 (7 reviews) | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | 8.6 (7 reviews) | 
| **Topic Authority Optimization** | Not enough data | 9.4 (6 reviews) | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | 8.2 (10 reviews) | 
| **AI Answer Visibility Tracking** | Not enough data | 8.3 (5 reviews) | 
| **Generative Search Performance Analytics** | Not enough data | 8.0 (10 reviews) | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | 8.0 (5 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 530 |
| **Semrush** | N/A | N/A |

#### Database

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | Not enough data | 
| **Newsroom** | 8.0 (390 reviews) | Not enough data | 

#### Outreach

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Monitoring** | 8.5 (486 reviews) | Not enough data | 
| **Response Desk** | 8.3 (362 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | 8.0 (327 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 831 |

#### Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Contact Collection** | Not enough data | Feature Not Available | 
| **Audience Insights** | Not enough data | 8.2 (677 reviews) | 
| **Social Sharing** | Not enough data | Feature Not Available | 

#### Metrics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | Feature Not Available | 
| **Sessions** | Not enough data | 8.2 (662 reviews) | 
| **Engagement** | Not enough data | 8.2 (649 reviews) | 
| **Return** | Not enough data | 8.0 (585 reviews) | 
| **Conversions** | Not enough data | 7.8 (584 reviews) | 
| **Search Rank** | Not enough data | 8.9 (738 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (62 reviews) | 
| **Decision Making** | Not enough data | 7.7 (63 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 568 |

#### Marketing Operations

| Feature | Meltwater | Semrush | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (397 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.4 (427 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (406 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.0 (387 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (401 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.6 (455 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.7 (366 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (380 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.2 (410 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (360 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (59 reviews) | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Meltwater (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Semrush (14):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [SEO Tools](https://www.g2.com/categories/seo-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Semrush | 
|---|---|---|
| **Small-Business** | 41.4% | 64.3% | 
| **Mid-Market** | 38.0% | 29.2% | 
| **Enterprise** | 20.6% | 6.5% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.3%
- **Public Relations and Communications:** 14.7%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.5%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Semrush

- **Marketing and Advertising:** 29.5%
- **Information Technology and Services:** 8.5%
- **Computer Software:** 7.9%
- **Retail:** 3.5%
- **Internet:** 3.2%
- **Financial Services:** 2.9%
- **Construction:** 2.3%
- **Health, Wellness and Fitness:** 2.1%
- **Manufacturing:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Meltwater

- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (490 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7383 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6862 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1217 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)

### Alternatives to Semrush

- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1580 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1179 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (712 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4200 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (787 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (404 reviews)
- [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (215 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote
  > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 5 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-semrush)