# Meltwater vs Semrush Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, particularly for Canadian media coverage. Users appreciate the ability to set up daily digest reports and alerts for mentions, which helps them stay informed about their organization and competitors.
- **Users say** that Semrush stands out for its user-friendly interface, making it easy to track performance and conduct keyword research. Reviewers highlight its all-in-one nature, which saves time by consolidating various SEO tools into a single platform, enhancing productivity for content creators.
- **According to verified reviews** , Meltwater's new AI tool has been a game-changer for users, enabling them to be more self-sufficient in content creation. This feature has received positive feedback for simplifying the process of finding relevant content for newsletters and social media posts.
- **Reviewers mention** that Semrush's in-depth insights are invaluable for identifying SEO gaps, making it a preferred choice for content writers and marketers. Users appreciate the detailed analysis it provides, which aids in optimizing their content strategies effectively.
- **G2 reviewers highlight** that while Meltwater has a solid support system, Semrush slightly edges it out in terms of overall support quality. Users have noted that both platforms offer good assistance, but Semrush's support is often perceived as more responsive and helpful.
- **Users report** that Meltwater's ease of setup is commendable, but Semrush takes the lead with a more intuitive onboarding process. Reviewers have found Semrush's setup to be quicker and more straightforward, allowing them to dive into their projects with minimal delay.



| | Meltwater | Semrush | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 2,656 | 3,955 | 
| **Largest Market Segment** | Small-Business (41.3% of reviews) | Small-Business (64.4% of reviews) | 
| **Entry Level Price** | No pricing available | $139.94 Per Month | 

---
## Top Pros & Cons

### Meltwater

Pros:
- Ease of Use (190 reviews)
- Features (156 reviews)

Cons:
- Improvement Needed (90 reviews)
- Learning Curve (63 reviews)

### Semrush

Pros:
- Features (799 reviews)
- Ease of Use (781 reviews)

Cons:
- Expensive (540 reviews)
- High Pricing (468 reviews)

---
## Ratings Comparison
| Rating | Meltwater | Semrush | 
|---|---|---|
  | **Meets Requirements** | 7.9 (2173 reviews) | 8.8 (3111 reviews) | 
  | **Ease of Use** | 7.9 (2276 reviews) | 8.3 (3144 reviews) | 
  | **Ease of Setup** | 7.9 (1243 reviews) | 8.6 (2322 reviews) | 
  | **Ease of Admin** | 8.1 (933 reviews) | 8.6 (1372 reviews) | 
  | **Quality of Support** | 8.6 (2097 reviews) | 8.5 (2681 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (939 reviews) | 8.7 (1353 reviews) | 
  | **Product Direction (% positive)** | 8.0 (2148 reviews) | 8.6 (2934 reviews) | 

---
## Pricing

### Meltwater

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.7/10 | 546 |

#### Metrics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.4 (459 reviews) | 
| **Engagement** | Not enough data | 8.3 (445 reviews) | 
| **Entry and Exit Pages** | Not enough data | 7.9 (422 reviews) | 
| **Standard Event Tracking** | Not enough data | 7.7 (390 reviews) | 
| **Custom Event Tracking** | Not enough data | 7.4 (377 reviews) | 
| **Retention** | Not enough data | 7.6 (371 reviews) | 
| **Return** | Not enough data | 7.4 (372 reviews) | 
| **Conversions** | Not enough data | 7.5 (384 reviews) | 
| **Funnels** | Not enough data | 7.2 (369 reviews) | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.0 (428 reviews) | 
| **Trending** | Not enough data | 8.3 (426 reviews) | 
| **Retroactive Reporting** | Not enough data | 7.8 (402 reviews) | 
| **Segmentation** | Not enough data | 7.7 (398 reviews) | 
| **Mobile Reporting** | Not enough data | 7.9 (394 reviews) | 
| **Unification Across Devices** | Not enough data | 7.6 (374 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.1 (416 reviews) | 

#### Other

| Feature | Meltwater | Semrush | 
|---|---|---|
| **User Data** | Not enough data | 7.7 (386 reviews) | 
| **Site Search Reporting** | Not enough data | 8.1 (402 reviews) | 
| **Load Time Monitoring** | Not enough data | 7.7 (388 reviews) | 
| **Campaign Tracking** | Not enough data | 8.0 (397 reviews) | 
| **E-Commerce** | Not enough data | 7.4 (357 reviews) | 
| **Promotional Messages** | Not enough data | 7.0 (335 reviews) | 
| **Administration Alerts** | Not enough data | 7.6 (354 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (47 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (45 reviews) | 
| **Decision Making** | Not enough data | 7.0 (44 reviews) | 

#### Administration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.7 (375 reviews) | 
| **QA Testing** | Not enough data | 7.4 (353 reviews) | 
| **Performance and Reliability** | Not enough data | 8.5 (412 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.2 (397 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.6/10 | 659 |
| **Semrush** | 8.2/10 | 335 |

#### Social Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Competitor Analysis** | 7.8 (531 reviews) | 8.8 (297 reviews) | 
| **Follower Analysis** | 7.7 (514 reviews) | 8.5 (274 reviews) | 
| **Post Performance** | 8.0 (521 reviews) | 8.7 (282 reviews) | 
| **Paid Campaign Tracking** | 6.8 (377 reviews) | 8.2 (248 reviews) | 
| **Hashtag Analytics** | 7.5 (394 reviews) | 8.1 (217 reviews) | 
| **Sentiment Analysis** | 7.1 (429 reviews) | 8.0 (213 reviews) | 

#### Reports & Dashboards

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Report Customizability** | 7.7 (551 reviews) | 8.4 (278 reviews) | 
| **Report Exporting** | 8.0 (569 reviews) | 8.8 (287 reviews) | 
| **Scalability** | 7.9 (483 reviews) | 8.7 (272 reviews) | 
| **White Label** | Feature Not Available | 7.9 (210 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 7.3 (22 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.2 (22 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.7 (22 reviews) | 
| **Proactive Assistance** | Feature Not Available | 8.0 (22 reviews) | 
| **Decision Making** | Feature Not Available | 7.9 (22 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Content Creation

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.5/10 | 298 |

#### Listing Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Network Directory** | Not enough data | 8.6 (247 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.5 (246 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.6 (259 reviews) ✓ Verified | 

#### Performance

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.3 (264 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.8 (274 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.5/10 | 688 |

#### Local Search Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Rank Tracking** | Not enough data | 8.9 (626 reviews) ✓ Verified | 
| **Online Listings** | Not enough data | 8.4 (560 reviews) ✓ Verified | 
| **Google My Business** | Not enough data | 8.5 (537 reviews) ✓ Verified | 
| **Reputation Management** | Not enough data | 8.3 (538 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.9 (522 reviews) ✓ Verified | 
| **Dashboards and Reporting** | Not enough data | 8.8 (593 reviews) ✓ Verified | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 724 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Centralized Platform** | Not enough data | 8.6 (592 reviews) | 
| **Web Tracking** | Not enough data | 8.6 (600 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 

#### Platform Data

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Product Details** | Not enough data | Feature Not Available | 
| **Customer Feedback & Reviews** | Not enough data | Feature Not Available | 
| **Channel Acquisition** | Not enough data | 8.1 (538 reviews) | 

#### Platform Content 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Battlecards** | Not enough data | 7.3 (476 reviews) | 

#### Platform Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 8.0 (553 reviews) | 
| **Benchmark Reporting** | Not enough data | 8.3 (562 reviews) | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 146 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.5 (107 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (104 reviews) | 
| **Project Templates** | Not enough data | Feature Not Available | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.1 (96 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.4 (108 reviews) | 

#### Content Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Organization** | Not enough data | Feature Not Available | 
| **Task Assignment** | Not enough data | 8.2 (100 reviews) | 
| **Content Scheduling** | Not enough data | 8.7 (110 reviews) | 

#### Marketing Campaign Performance

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.5 (82 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (83 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (12 reviews) | 

#### Other Features

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Integrations** | Not enough data | 8.4 (109 reviews) | 
| **Reporting** | Not enough data | 8.8 (94 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 2342 |

#### SEO Auditing & Monitoring

| Feature | Meltwater | Semrush | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.7 (1070 reviews) | 
| **SEO Auditing** | Not enough data | 9.1 (1214 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.8 (911 reviews) | 
| **Technical SEO** | Not enough data | 8.9 (1045 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (184 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (184 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (226 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (182 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (186 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (178 reviews) | 
| **Decision Making** | Not enough data | 6.9 (183 reviews) | 

#### SEO Content & Rankings

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Link Building** | Not enough data | 8.2 (1593 reviews) | 
| **Keyword Research** | Not enough data | 9.2 (1943 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.9 (1759 reviews) | 
| **Localization** | Not enough data | 8.2 (972 reviews) | 
| **Content Insights** | Not enough data | 8.5 (1006 reviews) | 

#### SEO Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 9.0 (1872 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (1081 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (1039 reviews) | 
| **White Label** | Not enough data | 7.8 (850 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (423 reviews) | 
| **AI Text Summarization** | Not enough data | 6.8 (405 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 311 |
| **Semrush** | 8.1/10 | 269 |

#### Content & Collaboration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Content Calendar** | 8.1 (239 reviews) | 8.8 (194 reviews) | 
| **Content Library** | 7.4 (212 reviews) | Feature Not Available | 
| **Shared Inbox** | 7.3 (202 reviews) | Feature Not Available | 
| **Approval Workflows** | 7.5 (204 reviews) | 8.1 (182 reviews) | 
| **Users and Permissions** | 8.0 (229 reviews) | Feature Not Available | 
| **Content Creation** | 7.6 (212 reviews) | 8.2 (167 reviews) | 

#### Social Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Analytics** | 8.3 (286 reviews) | 8.7 (238 reviews) | 
| **Social Publishing** | 7.9 (273 reviews) | 8.8 (232 reviews) | 
| **Campaign Optimization** | 7.4 (238 reviews) | Feature Not Available | 
| **Social Engagement** | 7.9 (277 reviews) | 8.5 (229 reviews) | 
| **Social Ads** | 6.5 (209 reviews) | 7.9 (203 reviews) | 
| **Campaign Planning** | 7.1 (209 reviews) | 8.0 (179 reviews) | 
| **Hashtag Capabilites** | 7.3 (100 reviews) | 7.8 (149 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (24 reviews) | 7.8 (15 reviews) | 
| **Multi-step Planning** | 6.0 (24 reviews) | 8.0 (15 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.7 (15 reviews) | 
| **Adaptive Learning** | Feature Not Available | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.8 (15 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.7 (15 reviews) | 
| **Decision Making** | 6.2 (23 reviews) | 7.9 (15 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.3/10 | 818 |
| **Semrush** | 8.0/10 | 147 |

#### Media Channels

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Broadcast Media** | 7.3 (643 reviews) | Feature Not Available | 
| **Print Media** | 7.2 (665 reviews) | Feature Not Available | 
| **Online Media** | 8.5 (745 reviews) | 8.5 (120 reviews) | 

#### Geographic Coverage

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Local Media** | 7.8 (709 reviews) | Feature Not Available | 
| **National Media** | 8.3 (718 reviews) | 8.2 (106 reviews) | 
| **International Media** | 7.6 (643 reviews) | 8.1 (98 reviews) | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Keyword Targeting** | 8.2 (722 reviews) | 9.0 (137 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (703 reviews) | Feature Not Available | 
| **Custom Reports** | 7.9 (711 reviews) | 8.9 (125 reviews) | 
| **Dashboards** | 8.0 (739 reviews) | 9.0 (135 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (83 reviews) | 7.2 (15 reviews) | 
| **Cross-system Integration** | 6.3 (82 reviews) | 7.7 (15 reviews) | 
| **Adaptive Learning** | 6.2 (80 reviews) | 7.2 (15 reviews) | 
| **Natural Language Interaction** | 6.3 (81 reviews) | 7.2 (15 reviews) | 
| **Proactive Assistance** | Feature Not Available | 7.2 (15 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | 6.6 (291 reviews) | 8.1 (23 reviews) | 
| **AI Text Summarization** | 6.6 (284 reviews) | 8.1 (24 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.2/10 | 128 |

#### Platform Interoperability

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.4 (80 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.9 (6 reviews) | 

#### Social Functionality

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.8 (98 reviews) | 

#### Campaign Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 9.0 (97 reviews) | 
| **Campaign Optimization** | Not enough data | 8.7 (95 reviews) | 
| **Reach** | Not enough data | 8.6 (95 reviews) | 
| **Bulk Editing** | Not enough data | 8.6 (88 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (89 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (91 reviews) | 
| **Fraud Protection** | Not enough data | 8.5 (87 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (89 reviews) | 
| **Budget Pacing** | Not enough data | 8.3 (88 reviews) | 
| **Creative Optimization** | Not enough data | 8.5 (92 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.4 (90 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (86 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (88 reviews) | 

#### Targeting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (91 reviews) | 
| **Retargeting** | Not enough data | 8.5 (86 reviews) | 
| **Geo-Targeting** | Not enough data | 8.5 (85 reviews) | 
| **Contextual Targeting** | Not enough data | 8.6 (85 reviews) | 

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (88 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (96 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (94 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (95 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.7 (92 reviews) | 
| **Customization** | Not enough data | 8.6 (90 reviews) | 
| **Workflow Capability** | Not enough data | 8.4 (84 reviews) | 
| **Internationalization** | Not enough data | 8.5 (86 reviews) | 
| **Notifications** | Not enough data | 8.5 (89 reviews) | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.8/10 | 31 |

#### Grammar Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Vocabulary Recommendations** | Not enough data | 8.5 (26 reviews) | 
| **Sentence Rephrasing** | Not enough data | 8.9 (28 reviews) | 
| **Dictionary** | Not enough data | 8.2 (24 reviews) | 

#### Writing Support

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Text Reader** | Not enough data | 7.8 (26 reviews) | 
| **Machine Translation** | Not enough data | 8.3 (25 reviews) | 
| **Custom Style Guides** | Not enough data | 7.6 (26 reviews) | 
| **Reporting** | Not enough data | 7.8 (26 reviews) | 

#### Software Availability

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Word Processor** | Not enough data | 8.5 (26 reviews) | 
| **Integrations** | Not enough data | 8.3 (25 reviews) | 
| **Browser Plug-In** | Not enough data | 7.3 (26 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.7/10 | 53 |
| **Semrush** | N/A | N/A |

#### Audiences

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Audience Insights** | 8.0 (46 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (44 reviews) | Not enough data | 
| **Buyer Personas** | 7.0 (42 reviews) | Not enough data | 
| **Segmentation** | 7.4 (42 reviews) | Not enough data | 

#### Data Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Network Analysis** | 7.5 (42 reviews) | Not enough data | 
| **Dashboards** | 8.2 (47 reviews) | Not enough data | 
| **Visualizations** | 8.1 (43 reviews) | Not enough data | 
| **Advanced Filtering** | 8.0 (45 reviews) | Not enough data | 

#### Administration

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Marketing Integrations** | Feature Not Available | Not enough data | 
| **Ad Integrations** | Feature Not Available | Not enough data | 
| **Data Exporting** | 7.9 (44 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 314 |

#### Data collection

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.7 (198 reviews) | 
| **Data Sources** | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.1 (215 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.5 (197 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.1 (215 reviews) | 

#### Segment Trending

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Web** | Not enough data | 8.6 (249 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (235 reviews) ✓ Verified | 
| **Benchmarks** | Not enough data | 8.3 (243 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 7.3 (203 reviews) | 

#### Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.3 (234 reviews) | 
| **Reports** | Not enough data | 8.6 (257 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (216 reviews) ✓ Verified | 

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Search** | Not enough data | 8.7 (265 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.4 (244 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (215 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.3 (237 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.1 (212 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.2 (208 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (33 reviews) | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.1/10 | 175 |

#### Platform Basics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Benchmarking** | Not enough data | 8.5 (146 reviews) | 
| **Ad Creatives** | Not enough data | 7.7 (127 reviews) | 
| **Paid Search Data** | Not enough data | 8.4 (153 reviews) | 

#### Platform Data

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Alerts** | Not enough data | 8.2 (134 reviews) | 
| **Data Access** | Not enough data | 8.3 (138 reviews) | 
| **Web Traffic** | Not enough data | 8.6 (153 reviews) | 
| **Subdomains** | Not enough data | 8.3 (133 reviews) | 

#### Agentic AI - Operational Risk Management

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.5/10 | 975 |
| **Semrush** | N/A | N/A |

#### Monitoring & Listening

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Measurement** | 8.1 (819 reviews) | Not enough data | 
| **Influencer Identification** | 7.3 (707 reviews) | Not enough data | 
| **Brand Monitoring** | 8.2 (545 reviews) | Not enough data | 
| **Keyword Tracking** | 8.3 (533 reviews) | Not enough data | 
| **Trend Analysis** | 7.8 (499 reviews) | Not enough data | 
| **Competitor Analysis** | 7.9 (485 reviews) | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (85 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (88 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (83 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Data Management & Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Sentiment Analysis** | 6.9 (788 reviews) | Not enough data | 
| **Social Reporting** | 8.0 (814 reviews) | Not enough data | 
| **Alerts and Notifications** | 8.1 (490 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (483 reviews) | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.2/10 | 222 |
| **Semrush** | N/A | N/A |

#### Influencer Marketing

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Influencer Recruitment** | 7.8 (206 reviews) | Not enough data | 
| **Influencer Scoring** | 7.8 (206 reviews) | Not enough data | 
| **Audience Analysis** | 8.0 (211 reviews) | Not enough data | 
| **Influencer Segmentation** | 7.7 (199 reviews) | Not enough data | 
| **Influencer Collaboration** | 7.4 (197 reviews) | Not enough data | 
| **User-Generated Content (UGC) Management** | 6.9 (162 reviews) | Not enough data | 
| **Content Approval** | 7.4 (170 reviews) | Not enough data | 
| **Campaign Analytics** | 8.0 (199 reviews) | Not enough data | 
| **Reporting and Dashboards** | 7.9 (200 reviews) | Not enough data | 
| **Data Importing and Exporting Tools** | 7.7 (185 reviews) | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | 6.7 (148 reviews) | Not enough data | 
| **Social Commerce** | 6.7 (135 reviews) | Not enough data | 
| **E-Commerce Integration** | 6.3 (115 reviews) | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | 5.5 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 6.0 (7 reviews) | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.3/10 | 527 |

#### Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Scheduling Integration** | Not enough data | 7.7 (236 reviews) | 

#### Publishing

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Execute Content Publication** | Not enough data | 7.7 (238 reviews) | 

#### Social Media

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Social Media Integration** | Not enough data | 7.6 (239 reviews) | 

#### Planning

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 7.9 (363 reviews) | 

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (146 reviews) | 
| **AI Text Generation** | Not enough data | 7.2 (142 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (141 reviews) | 
| **AI Text-to-Image** | Not enough data | 6.6 (139 reviews) | 
| **AI Text-to-Video** | Not enough data | 6.4 (136 reviews) | 

#### Agentic AI - Content Creation

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (49 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (49 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (49 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (48 reviews) | 
| **Decision Making** | Not enough data | 7.3 (49 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 6.7/10 | 159 |
| **Semrush** | N/A | N/A |

#### Generative AI

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Text Generation** | 6.6 (155 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (154 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.5/10 | 173 |

#### AI Visibility & Tracking

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | 8.0 (107 reviews) | 
| **AI Search Ranking Insights** | Not enough data | 8.2 (138 reviews) | 

#### Sentiment & Brand Analysis

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | 7.8 (80 reviews) | 
| **AI Hallucination Detection** | Not enough data | 6.2 (61 reviews) | 

#### Competitive Benchmarking

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | 7.2 (64 reviews) | 
| **Competitor AI Presence Comparison** | Not enough data | 7.6 (76 reviews) | 

#### AI Content Optimization

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | 7.7 (68 reviews) | 
| **AI-Driven Content Recommendations** | Not enough data | 7.7 (72 reviews) | 

#### Reporting & Alerts

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | 6.8 (64 reviews) | 
| **AI Visibility Reporting** | Not enough data | 7.7 (89 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.6/10 | 30 |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | 8.9 (6 reviews) | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | 8.6 (7 reviews) | 
| **Topic Authority Optimization** | Not enough data | 9.4 (6 reviews) | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | 8.0 (9 reviews) | 
| **AI Answer Visibility Tracking** | Not enough data | 8.3 (5 reviews) | 
| **Generative Search Performance Analytics** | Not enough data | 7.8 (9 reviews) | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Meltwater | Semrush | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | 8.0 (5 reviews) | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | 7.4/10 | 529 |
| **Semrush** | N/A | N/A |

#### Database

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Media Database** | 7.9 (490 reviews) | Not enough data | 
| **Contact/Campaign Management** | 7.9 (416 reviews) | Not enough data | 
| **Newsroom** | 8.0 (389 reviews) | Not enough data | 

#### Outreach

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Media Distribution** | 8.1 (433 reviews) | Not enough data | 
| **PR Planner** | 7.5 (146 reviews) | Not enough data | 
| **Social Media Services** | 7.7 (349 reviews) | Not enough data | 

#### Reporting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Monitoring** | 8.5 (485 reviews) | Not enough data | 
| **Response Desk** | 8.3 (362 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (413 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.0 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (19 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Version Control** | 7.7 (305 reviews) | Not enough data | 
| **Team Collaboration** | 8.0 (327 reviews) | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 8.0/10 | 831 |

#### Tools

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Contact Collection** | Not enough data | Feature Not Available | 
| **Audience Insights** | Not enough data | 8.2 (677 reviews) | 
| **Social Sharing** | Not enough data | Feature Not Available | 

#### Metrics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | Feature Not Available | 
| **Sessions** | Not enough data | 8.2 (662 reviews) | 
| **Engagement** | Not enough data | 8.2 (649 reviews) | 
| **Return** | Not enough data | 8.0 (585 reviews) | 
| **Conversions** | Not enough data | 7.8 (584 reviews) | 
| **Search Rank** | Not enough data | 8.9 (738 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (62 reviews) | 
| **Decision Making** | Not enough data | 7.7 (63 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | 7.9/10 | 568 |

#### Marketing Operations

| Feature | Meltwater | Semrush | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.7 (398 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.4 (426 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.0 (407 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.0 (386 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (400 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.6 (455 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 7.7 (366 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (380 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.2 (410 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (360 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (60 reviews) | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Meltwater** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Platform

| Feature | Meltwater | Semrush | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)

**Unique to Meltwater (5):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics)

**Unique to Semrush (14):** [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [SEO Tools](https://www.g2.com/categories/seo-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Meltwater | Semrush | 
|---|---|---|
| **Small-Business** | 41.3% | 64.4% | 
| **Mid-Market** | 38.0% | 29.3% | 
| **Enterprise** | 20.7% | 6.3% | 

### By Industry

#### Meltwater

- **Marketing and Advertising:** 15.2%
- **Public Relations and Communications:** 14.6%
- **Non-Profit Organization Management:** 6.9%
- **Higher Education:** 5.4%
- **Information Technology and Services:** 3.1%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.3%
- **Consumer Goods:** 2.1%
- **Computer Software:** 1.9%
- **Education Management:** 1.7%
- **Other:** 44.2%

#### Semrush

- **Marketing and Advertising:** 29.5%
- **Information Technology and Services:** 8.5%
- **Computer Software:** 8.0%
- **Retail:** 3.5%
- **Internet:** 3.3%
- **Financial Services:** 2.9%
- **Construction:** 2.3%
- **Health, Wellness and Fitness:** 2.1%
- **Manufacturing:** 1.6%
- **Automotive:** 1.4%
- **Other:** 36.9%

---
## Alternatives

### Alternatives to Meltwater

- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (436 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7270 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6428 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1209 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (971 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews)

### Alternatives to Semrush

- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (704 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4093 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1124 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (780 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews)

---
## Top Discussions

### Meltwater

- Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote
  > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach."
- Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments
  > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization.  We are a very small marketing team of a public library, so our cost..."
- Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote
  > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..."
- Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) — 1 comment
  > **Top comment:** "Those who have anything to do with social media. "

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 4 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/meltwater-vs-semrush)