Compare AdRoll ABM (Formerly RollWorks) and LinkedIn Marketing Solutions 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (44.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)LinkedIn Marketing Solutions
Star Rating
(265)4.0 out of 5
Market Segments
Small-Business (44.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LinkedIn Marketing Solutions excels in targeting capabilities, with users praising its super-detailed options like job title, company size, and industry. This precision is particularly beneficial for B2B campaigns, allowing marketers to connect with the right audience effectively.
- Users say that AdRoll ABM (Formerly RollWorks) offers a user-friendly setup, with many highlighting the intuitive platform for creating playbooks and campaigns. Reviewers appreciate the support from account managers during onboarding, which enhances the overall experience.
- According to verified reviews, LinkedIn Marketing Solutions has a higher overall satisfaction score, reflecting its strong performance in quality of support and ease of use. Users find it to be a reliable tool for high-ticket services, with smooth Lead Gen Forms that convert well.
- Reviewers mention that AdRoll ABM shines in dashboarding and analytics, providing great visibility into campaign performance. Users have noted that the insights help them adjust strategies effectively, leading to improved ROI.
- G2 reviewers highlight that while LinkedIn Marketing Solutions is a powerful tool for B2B marketing, it may not be as accessible for small businesses compared to AdRoll ABM, which is favored by mid-market companies. This difference in market focus can influence the choice for businesses based on their size and needs.
- Users report that AdRoll ABM has a slight edge in customer support quality, with many praising the assistance provided during the onboarding process. This support can be crucial for teams looking to maximize their advertising efforts quickly and efficiently.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableLinkedIn Marketing Solutions
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableLinkedIn Marketing Solutions
No trial information availableRatings
Meets Requirements
8.4
505
8.2
216
Ease of Use
8.4
510
8.0
221
Ease of Setup
8.3
335
7.8
106
Ease of Admin
8.6
259
7.9
95
Quality of Support
8.9
485
7.6
190
Has the product been a good partner in doing business?
8.9
264
7.8
91
Product Direction (% positive)
8.6
470
6.7
213
Features by Category
Data Availability
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Not enough data
Features
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
7.5
161
7.9
168
7.1
156
8.3
167
Feature Not Available
7.6
138
5.6
123
8.3
148
6.0
116
8.5
127
Feature Not Available
8.2
111
7.6
114
7.8
113
Feature Not Available
8.2
146
Feature Not Available
7.7
137
7.1
140
7.8
112
6.9
125
Feature Not Available
7.2
65
7.5
97
6.9
66
Targeting
8.6
183
8.6
166
8.9
179
7.9
137
8.2
148
8.4
159
8.0
129
7.9
135
Platform
8.3
142
7.4
107
7.6
142
Feature Not Available
8.7
163
7.8
144
8.6
167
7.9
160
8.3
135
7.7
138
7.9
137
7.1
142
8.1
126
7.4
127
Feature Not Available
8.1
111
7.9
126
7.5
148
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.5
161
7.9
168
7.1
156
8.3
167
Feature Not Available
7.6
138
5.6
123
8.3
148
6.0
116
8.5
127
Feature Not Available
8.2
111
7.6
114
7.8
113
Feature Not Available
8.2
146
Feature Not Available
7.7
137
7.1
140
7.8
112
6.9
125
Feature Not Available
7.2
65
7.5
97
6.9
66
Targeting
8.6
183
8.6
166
8.9
179
7.9
137
8.2
148
8.4
159
8.0
129
7.9
135
Platform
8.3
142
7.4
107
7.6
142
Feature Not Available
8.7
163
7.8
144
8.6
167
7.9
160
8.3
135
7.7
138
7.9
137
7.1
142
8.1
126
7.4
127
Feature Not Available
8.1
111
7.9
126
7.5
148
Platform Interoperability
7.3
25
7.9(won by 0.6)
24
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Feature Not Available
Campaign Management
8.3(won by 0.8)
178
7.5
161
7.9(won by 0.8)
168
7.1
156
8.3(won by default)
167
Feature Not Available
7.6(won by 2.0)
138
5.6
123
8.3(won by 2.3)
148
6.0
116
8.5(won by default)
127
Feature Not Available
8.2(won by 0.6)
111
7.6
114
7.8(won by default)
113
Feature Not Available
8.2(won by default)
146
Feature Not Available
7.7(won by 0.6)
137
7.1
140
7.8(won by 0.9)
112
6.9
125
Feature Not Available
7.2(won by default)
65
7.5(won by 0.6)
97
6.9
66
Targeting
8.6(tied score)
183
8.6(tied score)
166
8.9(won by 1.0)
179
7.9
137
8.2
148
8.4(won by 0.2)
159
8.0(won by 0.1)
129
7.9
135
Platform
8.3(won by 0.9)
142
7.4
107
7.6(won by default)
142
Feature Not Available
8.7(won by 0.9)
163
7.8
144
8.6(won by 0.7)
167
7.9
160
8.3(won by 0.6)
135
7.7
138
7.9(won by 0.8)
137
7.1
142
8.1(won by 0.7)
126
7.4
127
Feature Not Available
8.1(won by default)
111
7.9(won by 0.4)
126
7.5
148
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
7.5
161
7.9
168
7.1
156
8.3
167
Feature Not Available
7.6
138
5.6
123
8.3
148
6.0
116
8.5
127
Feature Not Available
8.2
111
7.6
114
7.8
113
Feature Not Available
8.2
146
Feature Not Available
7.7
137
7.1
140
7.8
112
6.9
125
Feature Not Available
7.2
65
7.5
97
6.9
66
Targeting
8.6
183
8.6
166
8.9
179
7.9
137
8.2
148
8.4
159
8.0
129
7.9
135
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
7.4
107
7.6
142
Feature Not Available
8.7
163
7.8
144
8.6
167
7.9
160
8.3
135
7.7
138
7.9
137
7.1
142
8.1
126
7.4
127
Feature Not Available
8.1
111
7.9
126
7.5
148
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and LinkedIn Marketing Solutions are categorized as Visitor Identification and Social Media Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Sales Intelligence
LinkedIn Marketing Solutions has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
19.2%
Computer Software
13.7%
Information Technology and Services
11.4%
Internet
5.1%
Management Consulting
3.9%
Other
46.7%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What other ways are there to track the success of a campaign if not down to the individual?
2 Comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 Comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 Comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
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