# Top 10 LinkedIn Marketing Solutions Alternatives & Competitors **Average Rating:** 4.0/5 **Total Number of Reviews:** 269 LinkedIn Marketing Solutions is not the only option for Social Media Advertising Software. Explore other competing options and alternatives. Social Media Advertising Software is a widely used technology, and many people are seeking time saving, popular software solutions with campaign optimization, targeting, and contextual targeting. Other important factors to consider when researching alternatives to LinkedIn Marketing Solutions include targeting capabilities and media platforms. The best overall LinkedIn Marketing Solutions alternative is Facebook for Business. Other similar apps like LinkedIn Marketing Solutions are AdRoll, Skai, Twitter Ads, and MediaMath by Infillion. LinkedIn Marketing Solutions alternatives can be found in [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) but may also be in [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) or [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms). ## Best Paid & Free Alternatives to LinkedIn Marketing Solutions - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - [Skai](https://www.g2.com/products/skai/reviews) - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) - [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) ## Top 10 Alternatives to LinkedIn Marketing Solutions Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how LinkedIn Marketing Solutions stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Education Management, and find the best product for your business. ### 1. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) By Meta Platforms, Inc **Average Rating:** 4.2/5 **Total Reviews:** 1,456 Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. Reviewers say compared to LinkedIn Marketing Solutions, Facebook for Business is: - Easier to admin - Better at meeting requirements - Easier to set up Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-linkedin-marketing-solutions) **Compare Facebook for Business with other alternatives:** - [Facebook for Business vs AdRoll](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [Facebook for Business vs Skai](https://www.g2.com/compare/facebook-for-business-vs-skai) - [Facebook for Business vs Twitter Ads](https://www.g2.com/compare/facebook-for-business-vs-twitter-ads) - [Facebook for Business vs MediaMath by Infillion](https://www.g2.com/compare/facebook-for-business-vs-mediamath-by-infillion) - [Facebook for Business vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) - [Facebook for Business vs Prisma](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Facebook for Business vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business) - [Facebook for Business vs Semrush](https://www.g2.com/compare/facebook-for-business-vs-semrush) - [Facebook for Business vs HubSpot Sales Hub](https://www.g2.com/compare/facebook-for-business-vs-hubspot-sales-hub) ### 2. [AdRoll](https://www.g2.com/products/adroll/reviews) By NextRoll **Average Rating:** 4.1/5 **Total Reviews:** 776 Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually. Reviewers say compared to LinkedIn Marketing Solutions, AdRoll is: - Better at support - Easier to set up - Easier to do business with Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs AdRoll](https://www.g2.com/compare/adroll-vs-linkedin-marketing-solutions) **Compare AdRoll with other alternatives:** - [AdRoll vs Facebook for Business](https://www.g2.com/compare/adroll-vs-facebook-for-business) - [AdRoll vs Skai](https://www.g2.com/compare/adroll-vs-skai) - [AdRoll vs Twitter Ads](https://www.g2.com/compare/adroll-vs-twitter-ads) - [AdRoll vs MediaMath by Infillion](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [AdRoll vs Adobe Advertising Cloud](https://www.g2.com/compare/adroll-vs-adobe-advertising-cloud) - [AdRoll vs Prisma](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [AdRoll vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll vs Semrush](https://www.g2.com/compare/adroll-vs-semrush) - [AdRoll vs HubSpot Sales Hub](https://www.g2.com/compare/adroll-vs-hubspot-sales-hub) ### 3. [Skai](https://www.g2.com/products/skai/reviews) By Skai **Average Rating:** 4.0/5 **Total Reviews:** 297 Skai is a global software platform for brands and agencies looking to manage, automate, and optimize digital advertising at scale across paid search, paid social, retail media, and apps. Reviewers say compared to LinkedIn Marketing Solutions, Skai is: - Better at support - Easier to do business with Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Skai](https://www.g2.com/compare/linkedin-marketing-solutions-vs-skai) **Compare Skai with other alternatives:** - [Skai vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-skai) - [Skai vs AdRoll](https://www.g2.com/compare/adroll-vs-skai) - [Skai vs Twitter Ads](https://www.g2.com/compare/skai-vs-twitter-ads) - [Skai vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-skai) - [Skai vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) - [Skai vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Skai vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-skai) - [Skai vs Semrush](https://www.g2.com/compare/semrush-vs-skai) - [Skai vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-skai) ### 4. [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) By Twitter **Average Rating:** 3.9/5 **Total Reviews:** 242 Get your Tweets and your account in front of more people who are interested in your business. Reviewers say compared to LinkedIn Marketing Solutions, Twitter Ads is: - Easier to set up - More usable - Easier to admin Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Twitter Ads](https://www.g2.com/compare/linkedin-marketing-solutions-vs-twitter-ads) **Compare Twitter Ads with other alternatives:** - [Twitter Ads vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-twitter-ads) - [Twitter Ads vs AdRoll](https://www.g2.com/compare/adroll-vs-twitter-ads) - [Twitter Ads vs Skai](https://www.g2.com/compare/skai-vs-twitter-ads) - [Twitter Ads vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-twitter-ads) - [Twitter Ads vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-twitter-ads) - [Twitter Ads vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-twitter-ads) - [Twitter Ads vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-twitter-ads) - [Twitter Ads vs Semrush](https://www.g2.com/compare/semrush-vs-twitter-ads) - [Twitter Ads vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-twitter-ads) ### 5. [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) By Infillion **Average Rating:** 3.9/5 **Total Reviews:** 126 MediaMath is a digital marketing technology company dedicated to reengineering modern marketing to offer transformative results based on tangible goals. Reviewers say compared to LinkedIn Marketing Solutions, MediaMath by Infillion is: - Better at support - Easier to do business with Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs MediaMath by Infillion](https://www.g2.com/compare/linkedin-marketing-solutions-vs-mediamath-by-infillion) **Compare MediaMath by Infillion with other alternatives:** - [MediaMath by Infillion vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-mediamath-by-infillion) - [MediaMath by Infillion vs AdRoll](https://www.g2.com/compare/adroll-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Skai](https://www.g2.com/compare/mediamath-by-infillion-vs-skai) - [MediaMath by Infillion vs Twitter Ads](https://www.g2.com/compare/mediamath-by-infillion-vs-twitter-ads) - [MediaMath by Infillion vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Prisma](https://www.g2.com/compare/mediamath-by-infillion-vs-prisma-mediaocean) - [MediaMath by Infillion vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-mediamath-by-infillion) - [MediaMath by Infillion vs Semrush](https://www.g2.com/compare/mediamath-by-infillion-vs-semrush) - [MediaMath by Infillion vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-mediamath-by-infillion) ### 6. [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) By Adobe **Average Rating:** 3.7/5 **Total Reviews:** 97 The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale. Reviewers say compared to LinkedIn Marketing Solutions, Adobe Advertising Cloud is: - More expensive Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-linkedin-marketing-solutions) **Compare Adobe Advertising Cloud with other alternatives:** - [Adobe Advertising Cloud vs Facebook for Business](https://www.g2.com/compare/adobe-advertising-cloud-vs-facebook-for-business) - [Adobe Advertising Cloud vs AdRoll](https://www.g2.com/compare/adroll-vs-adobe-advertising-cloud) - [Adobe Advertising Cloud vs Skai](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) - [Adobe Advertising Cloud vs Twitter Ads](https://www.g2.com/compare/adobe-advertising-cloud-vs-twitter-ads) - [Adobe Advertising Cloud vs MediaMath by Infillion](https://www.g2.com/compare/adobe-advertising-cloud-vs-mediamath-by-infillion) - [Adobe Advertising Cloud vs Prisma](https://www.g2.com/compare/adobe-advertising-cloud-vs-prisma-mediaocean) - [Adobe Advertising Cloud vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-advertising-cloud) - [Adobe Advertising Cloud vs Semrush](https://www.g2.com/compare/adobe-advertising-cloud-vs-semrush) - [Adobe Advertising Cloud vs HubSpot Sales Hub](https://www.g2.com/compare/adobe-advertising-cloud-vs-hubspot-sales-hub) ### 7. [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) By Mediaocean **Average Rating:** 4.0/5 **Total Reviews:** 437 Prisma enables advanced, AI-driven media buying, optimization, and execution. Our platform connects brands, agencies, suppliers, data providers, and ad tech partners within a unified end-to-end workflow across all channels to drive operational efficiency and performance. Independent from day one, we power over 100,000 users around the world with unmatched scale to deliver optimal outcomes. Visit go.prisma.mediaocean.com/ <https:></https:> for more information. Reviewers say compared to LinkedIn Marketing Solutions, Prisma is: - Easier to do business with - Better at support - Easier to admin Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Prisma](https://www.g2.com/compare/linkedin-marketing-solutions-vs-prisma-mediaocean) **Compare Prisma with other alternatives:** - [Prisma vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-prisma-mediaocean) - [Prisma vs AdRoll](https://www.g2.com/compare/adroll-vs-prisma-mediaocean) - [Prisma vs Skai](https://www.g2.com/compare/prisma-mediaocean-vs-skai) - [Prisma vs Twitter Ads](https://www.g2.com/compare/prisma-mediaocean-vs-twitter-ads) - [Prisma vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-prisma-mediaocean) - [Prisma vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-prisma-mediaocean) - [Prisma vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean) - [Prisma vs Semrush](https://www.g2.com/compare/prisma-mediaocean-vs-semrush) - [Prisma vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-prisma-mediaocean) ### 8. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) By NextRoll **Average Rating:** 4.3/5 **Total Reviews:** 649 AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue. Reviewers say compared to LinkedIn Marketing Solutions, AdRoll ABM (Formerly RollWorks) is: - Better at support - Easier to do business with - Easier to admin Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising), [Visitor Identification](https://www.g2.com/categories/visitor-identification) **Compare:** [LinkedIn Marketing Solutions vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-linkedin-marketing-solutions) **Compare AdRoll ABM (Formerly RollWorks) with other alternatives:** - [AdRoll ABM (Formerly RollWorks) vs Facebook for Business](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-facebook-for-business) - [AdRoll ABM (Formerly RollWorks) vs AdRoll](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks) - [AdRoll ABM (Formerly RollWorks) vs Skai](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-skai) - [AdRoll ABM (Formerly RollWorks) vs Twitter Ads](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-twitter-ads) - [AdRoll ABM (Formerly RollWorks) vs MediaMath by Infillion](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-mediamath-by-infillion) - [AdRoll ABM (Formerly RollWorks) vs Adobe Advertising Cloud](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-advertising-cloud) - [AdRoll ABM (Formerly RollWorks) vs Prisma](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-prisma-mediaocean) - [AdRoll ABM (Formerly RollWorks) vs Semrush](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-semrush) - [AdRoll ABM (Formerly RollWorks) vs HubSpot Sales Hub](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-sales-hub) ### 9. [Semrush](https://www.g2.com/products/semrush/reviews) By Adobe **Average Rating:** 4.4/5 **Total Reviews:** 4,016 Online Visibility and Content Marketing SaaS Platform Reviewers say compared to LinkedIn Marketing Solutions, Semrush is: - Easier to do business with - Better at support - Easier to set up Categories in common with LinkedIn Marketing Solutions: [Social Media Advertising](https://www.g2.com/categories/social-media-advertising) **Compare:** [LinkedIn Marketing Solutions vs Semrush](https://www.g2.com/compare/linkedin-marketing-solutions-vs-semrush) **Compare Semrush with other alternatives:** - [Semrush vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-semrush) - [Semrush vs AdRoll](https://www.g2.com/compare/adroll-vs-semrush) - [Semrush vs Skai](https://www.g2.com/compare/semrush-vs-skai) - [Semrush vs Twitter Ads](https://www.g2.com/compare/semrush-vs-twitter-ads) - [Semrush vs MediaMath by Infillion](https://www.g2.com/compare/mediamath-by-infillion-vs-semrush) - [Semrush vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-semrush) - [Semrush vs Prisma](https://www.g2.com/compare/prisma-mediaocean-vs-semrush) - [Semrush vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-semrush) - [Semrush vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-semrush) ### 10. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 13,868 Sales Hub is a modern sales software that helps teams build pipeline, accelerate deal velocity, and create stronger customer connections. Powered by HubSpot’s Smart CRM, it combines AI, automation, and insights in one easy-to-use platform, so reps can sell smarter and scale without added complexity. Reviewers say compared to LinkedIn Marketing Solutions, HubSpot Sales Hub is: - Better at support - Easier to do business with - More usable Categories in common with LinkedIn Marketing Solutions: [Visitor Identification](https://www.g2.com/categories/visitor-identification) **Compare:** [LinkedIn Marketing Solutions vs HubSpot Sales Hub](https://www.g2.com/compare/hubspot-sales-hub-vs-linkedin-marketing-solutions) **Compare HubSpot Sales Hub with other alternatives:** - [HubSpot Sales Hub vs Facebook for Business](https://www.g2.com/compare/facebook-for-business-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs AdRoll](https://www.g2.com/compare/adroll-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Skai](https://www.g2.com/compare/hubspot-sales-hub-vs-skai) - [HubSpot Sales Hub vs Twitter Ads](https://www.g2.com/compare/hubspot-sales-hub-vs-twitter-ads) - [HubSpot Sales Hub vs MediaMath by Infillion](https://www.g2.com/compare/hubspot-sales-hub-vs-mediamath-by-infillion) - [HubSpot Sales Hub vs Adobe Advertising Cloud](https://www.g2.com/compare/adobe-advertising-cloud-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Prisma](https://www.g2.com/compare/hubspot-sales-hub-vs-prisma-mediaocean) - [HubSpot Sales Hub vs AdRoll ABM (Formerly RollWorks)](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-sales-hub) - [HubSpot Sales Hub vs Semrush](https://www.g2.com/compare/hubspot-sales-hub-vs-semrush) --- ## LinkedIn Marketing Solutions Alternatives FAQs ### What are the best alternatives to LinkedIn? According to G2, the best alternatives to LinkedIn for social media advertising include [Facebook](https://www.g2.com/products/facebook-for-business/reviews) (4.2/5 stars, 1455 reviews), [AdRoll](https://www.g2.com/products/adroll/reviews) (4.1/5 stars, 776 reviews), [Marin Software](https://www.g2.com/products/marin-software/reviews) (3.8/5 stars, 453 reviews), [Skai](https://www.g2.com/products/skai/reviews) (4.0/5 stars, 297 reviews), and [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) (3.9/5 stars, 242 reviews). These platforms outperform LinkedIn in areas such as ease of administration, support, usability, and setup, with Facebook and AdRoll notably rated higher in user satisfaction and feature richness. ### Why do users choose Facebook over LinkedIn? Users choose [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) over LinkedIn primarily due to its broader audience reach and cost-effectiveness. Facebook boasts a significantly larger user base, enabling businesses to access billions of potential customers globally, which is ideal for B2C marketing and brand awareness. With 26 mentions praising its ease of use and 20+ mentions highlighting its extensive targeting options and campaign management, Facebook allows advertisers to start campaigns with low budgets (as low as $2) and achieve measurable results efficiently. Its integration with Instagram and WhatsApp further extends marketing reach and simplifies management. Users appreciate Facebook's intuitive ad creation tools, scheduling capabilities, and detailed analytics that help optimize campaigns in real-time. Despite some reported issues with ad restrictions and customer support, Facebook's affordability, extensive features, and ability to deliver high ROI for diverse business sizes make it the preferred choice for many marketers seeking scalable and versatile advertising solutions. In contrast, LinkedIn's higher cost per click and campaign expenses limit its accessibility for smaller budgets, reinforcing Facebook's appeal as a more budget-friendly and broadly effective platform according to G2 data. ### What features do alternatives offer that LinkedIn does not? Alternatives to LinkedIn offer several features that LinkedIn lacks, including brand safety, budget pacing, frequency capping, custom reports, reach, and enhanced social functionality. For example, Facebook, AdRoll, Marin Software, Skai, MediaMath by Infillion, Adobe Advertising Cloud, Prisma, and AdRoll ABM provide these capabilities natively, enabling more granular control and optimization of advertising campaigns. ### Which Social Media Advertising tools do reviewers recommend instead of LinkedIn? Reviewers recommend [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) for its advanced audience targeting (26 mentions), ease of use (26 mentions), extensive advertising management features (22 mentions), and broad reach (21 mentions). [AdRoll](https://www.g2.com/products/adroll/reviews) is favored for ease of use (107 mentions), ad and campaign management (68 and 67 mentions respectively), and strong customer support (55 mentions). For B2B account-based marketing, [AdRoll ABM](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) is praised for precise audience targeting (104 mentions), intent data integration (98 mentions), and seamless CRM integrations. [Semrush](https://www.g2.com/products/semrush/reviews) is highly recommended for its comprehensive SEO and content marketing features, with 742 mentions of features and 732 mentions of ease of use, making it a valuable tool for online visibility and competitor analysis beyond social advertising. These alternatives offer more cost-effective, feature-rich, and user-friendly solutions compared to LinkedIn, especially for marketers seeking advanced targeting, automation, and analytics capabilities. ### How does LinkedIn compare to Facebook? According to G2, [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) and [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) both serve distinct marketing needs with differing strengths. Facebook holds a higher average rating of 4.2/5 from 1,455 reviews compared to LinkedIn's 4.0/5 from 269 reviews. In dimension scores, Facebook leads LinkedIn by 0.4 points in Easier to Set Up (8.1 vs 7.8) and 0.4 points in Easier to Admin (8.3 vs 7.9), while LinkedIn scores slightly lower in Better at Support (7.6 vs Facebook's 6.5) but matches Facebook in Easier to Do Business With (7.8 each). Users praise LinkedIn for its precise B2B targeting capabilities, especially professional attributes like job title, seniority, and company size, which enable high-quality lead generation and account-based marketing. However, LinkedIn's cost per click and campaign expenses are notably higher, making it less cost-efficient for smaller budgets. Facebook excels in audience reach with over 2.91 billion monthly users, offering extensive targeting options, budget-friendly advertising, and robust campaign management tools. It supports a wider variety of ad formats and features like Custom Reports and Reach Features, which LinkedIn lacks. Facebook's ease of use and broad audience appeal make it suitable for B2C and small to large businesses, though users report challenges with frequent interface changes, ad restrictions, and customer support responsiveness. Overall, LinkedIn is preferred for niche, high-value B2B marketing with superior professional targeting, while Facebook offers broader reach, lower costs, and more versatile advertising features. ## Explore Articles - [Best platform for board management and communication](https://www.g2.com/discussions/best-platform-for-board-management-and-communication) - [Best session replay tool for SaaS startups](https://www.g2.com/discussions/what-s-the-best-session-replay-tool-right-now) - [Top-rated customer relationship management software for mid-size businesses](https://www.g2.com/discussions/crm-top-rated-customer-relationship-management-software-for-mid-size-businesses) - [What is the best tool for managing listings across multiple locations?](https://www.g2.com/discussions/what-is-the-best-tool-for-managing-listings-across-multiple-locations) - [Top data monitoring tool for businesses](https://www.g2.com/discussions/top-data-monitoring-tool-for-businesses) - [Affordable intranet options for startups](https://www.g2.com/discussions/employee-intranet-intranet-software-that-integrates-with-office-365) ## Spotlight Categories - [Compensation Management Software](https://www.g2.com/categories/compensation-management) - [Job Search Sites](https://www.g2.com/categories/job-search-sites) - [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor)