# Klaviyo vs Voyado Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Klaviyo excels in **segmentation and automation** , allowing users to send highly personalized email and SMS campaigns based on real customer behavior. This capability is highlighted by users who appreciate the intuitive interface for managing multiple brands and creating custom segments.
- **Users say** that Voyado provides a strong **360° customer view** , particularly beneficial for B2B clients. Reviewers commend its ability to unify customer data into a smooth, usable system, making it easier to understand and communicate with their audience.
- **According to verified reviews** , Klaviyo's **ease of use** is a standout feature, with many users noting the user-friendly dashboard that simplifies the process of managing campaigns. This contrasts with Voyado, which, while also user-friendly, has received slightly lower ratings in this area.
- **Reviewers mention** that Klaviyo's **robust reporting capabilities** allow users to see detailed insights within campaigns, enhancing their ability to track performance. In comparison, Voyado's reporting features are seen as less comprehensive, which may limit some users' ability to analyze their marketing efforts effectively.
- **Users highlight** that Voyado offers excellent **customer support** , particularly in the Swedish market, with fast response times and a strong impression of service quality. Klaviyo, while generally well-rated, has received mixed feedback regarding support, indicating room for improvement in this area.
- **G2 reviewers note** that Klaviyo's **SMS marketing features** are particularly strong, with capabilities for bulk SMS and automated responses that enhance user engagement. Conversely, Voyado's SMS features, while functional, do not match the depth and effectiveness reported by Klaviyo users.



| | Klaviyo | Voyado | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,355 | 78 | 
| **Largest Market Segment** | Small-Business (82.2% of reviews) | Mid-Market (50.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

### Voyado

Pros:
- Ease of Use (34 reviews)
- Customer Support (21 reviews)

Cons:
- Limited Features (13 reviews)
- Missing Features (10 reviews)

---
## Ratings Comparison
| Rating | Klaviyo | Voyado | 
|---|---|---|
  | **Meets Requirements** | 9.0 (989 reviews) | 8.4 (60 reviews) | 
  | **Ease of Use** | 8.6 (998 reviews) | 8.9 (63 reviews) | 
  | **Ease of Setup** | 8.5 (646 reviews) | 8.2 (39 reviews) | 
  | **Ease of Admin** | 8.9 (522 reviews) | 9.2 (17 reviews) | 
  | **Quality of Support** | 8.4 (941 reviews) | 9.0 (62 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (526 reviews) | 9.3 (18 reviews) | 
  | **Product Direction (% positive)** | 8.9 (937 reviews) | 8.6 (60 reviews) | 

---
## Pricing

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Voyado

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.2/10 | 680 |
| **Voyado** | 7.6/10 | 40 |

#### Email Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Building and Personalizing Emails** | 9.0 (571 reviews) ✓ Verified | 8.8 (35 reviews) | 
| **Sending Outbound Emails** | 9.3 (560 reviews) ✓ Verified | 9.4 (35 reviews) | 
| **Manage Email Deliverability** | 8.9 (505 reviews) ✓ Verified | 9.3 (35 reviews) | 
| **Automated Email Responses** | 9.0 (498 reviews) ✓ Verified | 8.9 (34 reviews) | 

#### Online Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Landing Pages and Forms** | 7.9 (382 reviews) ✓ Verified | 7.4 (31 reviews) | 
| **Dynamic Content** | 8.3 (406 reviews) ✓ Verified | 8.0 (34 reviews) | 
| **A/B Testing** | 8.7 (440 reviews) ✓ Verified | 8.5 (35 reviews) | 
| **Mobile Optimized** | 8.7 (455 reviews) | 8.4 (35 reviews) | 
| **Search Tracking and Optimization** | 8.2 (253 reviews) | 7.5 (33 reviews) | 

#### Lead Management

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Marketing Lead Database** | 8.5 (356 reviews) | 7.9 (30 reviews) | 
| **Data Quality Management** | 8.4 (273 reviews) | 8.6 (31 reviews) | 
| **Segmentation** | 9.0 (525 reviews) ✓ Verified | 9.0 (35 reviews) | 
| **Lead Scoring and Grading** | 7.8 (221 reviews) | 7.4 (30 reviews) | 
| **Lead Nurturing** | 8.5 (360 reviews) ✓ Verified | 7.9 (30 reviews) | 
| **Online Behavior Tracking** | 8.5 (402 reviews) ✓ Verified | 8.1 (30 reviews) | 
| **Automated Alerts and Tasks** | 8.4 (333 reviews) ✓ Verified | 7.6 (28 reviews) | 
| **CRM Lead Integration** | 8.3 (289 reviews) ✓ Verified | 8.0 (28 reviews) | 

#### Campaign Management

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Program Management** | 8.7 (348 reviews) ✓ Verified | 7.8 (28 reviews) | 
| **Event / Webinar Marketing** | 8.0 (200 reviews) | 7.5 (26 reviews) | 
| **Calendaring** | 8.1 (288 reviews) ✓ Verified | 7.5 (27 reviews) | 
| **Budgeting** | 7.6 (198 reviews) | 6.2 (27 reviews) | 

#### Social

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Social Listening** | Feature Not Available | 5.6 (25 reviews) | 
| **Social Sharing** | 7.8 (196 reviews) | 6.1 (25 reviews) | 
| **Social Campaigns** | 7.8 (189 reviews) | 6.2 (27 reviews) | 
| **Social Media Engagement** | 7.5 (184 reviews) | 5.7 (25 reviews) | 
| **Social Media Advertising** | 7.8 (258 reviews) ✓ Verified | 6.6 (26 reviews) | 

#### Reporting & Analytics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Basic Reporting** | 8.5 (497 reviews) ✓ Verified | 7.7 (31 reviews) | 
| **Web Analytics** | 8.3 (416 reviews) ✓ Verified | 7.0 (29 reviews) | 
| **ROI Analytics** | 8.4 (429 reviews) ✓ Verified | 6.9 (27 reviews) | 
| **Revenue Analytics** | 8.4 (443 reviews) ✓ Verified | 7.3 (27 reviews) | 
| **SEO / Keyword Analytics** | 7.6 (200 reviews) | 5.9 (23 reviews) | 

#### Platform

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Customization ** | 8.5 (338 reviews) ✓ Verified | 8.2 (28 reviews) | 
| **Workflow Capability** | 8.7 (330 reviews) ✓ Verified | 8.3 (26 reviews) | 
| **User, Role, and Access Management** | 8.9 (318 reviews) ✓ Verified | 8.8 (27 reviews) | 
| **Internationalization** | 8.3 (208 reviews) ✓ Verified | 8.3 (25 reviews) | 
| **Sandbox / Test Environments** | 7.8 (194 reviews) ✓ Verified | 8.7 (27 reviews) | 
| **Performance and Reliability** | 8.9 (326 reviews) ✓ Verified | 9.3 (29 reviews) | 
| **Output Document Generation** | 8.0 (161 reviews) | 7.7 (26 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (27 reviews) | 6.8 (10 reviews) | 
| **Multi-step Planning** | 7.0 (25 reviews) | 6.7 (10 reviews) | 
| **Cross-system Integration** | 7.4 (26 reviews) | 7.0 (9 reviews) | 
| **Adaptive Learning** | 7.0 (23 reviews) | 6.0 (10 reviews) | 
| **Proactive Assistance** | 6.9 (26 reviews) | 6.7 (10 reviews) | 
| **Decision Making** | 7.3 (25 reviews) | 6.7 (10 reviews) | 

#### Integration

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Data Import & Export Tools** | 8.5 (324 reviews) ✓ Verified | 8.6 (28 reviews) | 
| **Integration APIs** | 8.6 (324 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **Breadth of Partner Applications** | 8.5 (273 reviews) ✓ Verified | 7.9 (27 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.0/10 | 17 |
| **Voyado** | N/A | N/A |

#### Messenger

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Sequencing** | 7.6 (14 reviews) | Not enough data | 
| **AI** | 6.4 (14 reviews) | Not enough data | 
| **Live Chat** | 6.5 (14 reviews) | Not enough data | 
| **Customization Interface** | 6.3 (13 reviews) | Not enough data | 

#### Channels

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Social Media** | 6.4 (13 reviews) | Not enough data | 
| **Website** | 7.4 (14 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.5 (14 reviews) | Not enough data | 
| **Voice Assistants** | 6.3 (13 reviews) | Not enough data | 
| **Other** | 6.9 (13 reviews) | Not enough data | 

#### Customers

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Targeting** | 8.3 (14 reviews) | Not enough data | 
| **Profiles** | 7.7 (14 reviews) | Not enough data | 
| **Analytics** | 7.3 (13 reviews) | Not enough data | 
| **Lead Gathering** | 6.9 (13 reviews) | Not enough data | 
| **Sales Conversion** | 6.9 (14 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.3/10 | 41 |
| **Voyado** | N/A | N/A |

#### Diagnosis

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **IP Address ** | 8.2 (29 reviews) | Not enough data | 
| **Domains** | 8.6 (30 reviews) | Not enough data | 
| **Content ** | 8.4 (33 reviews) | Not enough data | 
| **Policy Compliance** | 8.5 (31 reviews) | Not enough data | 

#### Tracking

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Processing Time** | 8.3 (28 reviews) | Not enough data | 
| **Placement ** | 7.9 (28 reviews) | Not enough data | 
| **Open Rate** | 9.0 (36 reviews) | Not enough data | 
| **Time to Open** | 8.8 (32 reviews) | Not enough data | 
| **Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Reporting

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Campaign Performance** | 9.1 (33 reviews) | Not enough data | 
| **Domain Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (29 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.4 (27 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (15 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (14 reviews) | Not enough data | 
| **Decision Making** | 8.0 (14 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | 7.6/10 | 13 |

#### Visitor Behavior

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Monitoring** | Not enough data | 6.2 (11 reviews) | 
| **Targeting** | Not enough data | 7.9 (11 reviews) | 
| **Guided Selling** | Not enough data | 6.5 (11 reviews) | 

#### Templates

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Library** | Not enough data | 6.7 (9 reviews) | 
| **Customization** | Not enough data | 6.5 (10 reviews) | 
| **Optimization** | Not enough data | 7.2 (10 reviews) | 

#### Personalization

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Recommendation** | Not enough data | 7.8 (12 reviews) | 
| **Content** | Not enough data | 7.6 (11 reviews) | 
| **Cart Abandonment** | Not enough data | 7.9 (12 reviews) | 
| **Search** | Not enough data | 6.4 (12 reviews) | 
| **Personalization Engine** | Not enough data | 7.7 (10 reviews) | 
| **Product Recommendations** | Not enough data | 8.1 (9 reviews) | 
| **A/B Testing** | Not enough data | 8.2 (11 reviews) | 
| **Personalized Messaging** | Not enough data | 7.7 (10 reviews) | 

#### Multichannel

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Web** | Not enough data | 6.3 (8 reviews) | 
| **Email** | Not enough data | 9.3 (9 reviews) | 
| **Mobile** | Not enough data | 8.5 (9 reviews) | 

#### Administration 

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.5 (9 reviews) | 
| **Reports & Analytics** | Not enough data | 8.3 (9 reviews) | 
| **User Data** | Not enough data | 8.9 (9 reviews) | 
| **Integrations** | Not enough data | 7.8 (9 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Segmentation

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.1/10 | 502 |
| **Voyado** | N/A | N/A |

#### Templates

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Text and Themes** | 8.6 (427 reviews) ✓ Verified | Not enough data | 
| **Stock Images** | Feature Not Available | Not enough data | 
| **Proofing** | 8.4 (348 reviews) ✓ Verified | Not enough data | 
| **Mobile Responsive** | 8.8 (259 reviews) | Not enough data | 

#### Edit

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Pre-Made** | 8.4 (359 reviews) ✓ Verified | Not enough data | 
| **Build** | 8.8 (422 reviews) ✓ Verified | Not enough data | 
| **HTML** | 8.3 (334 reviews) ✓ Verified | Not enough data | 

#### Logistics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Analytics** | 8.7 (428 reviews) ✓ Verified | Not enough data | 
| **Issues** | 7.9 (340 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.8 (403 reviews) ✓ Verified | Not enough data | 
| **Shareable Link** | 8.4 (198 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **AI Text Generation** | 7.5 (66 reviews) | Not enough data | 
| **AI Text Summarization** | 7.4 (52 reviews) | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (19 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.0/10 | 172 |
| **Voyado** | 6.9/10 | 10 |

#### Text Messaging

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Bulk SMS** | 8.6 (151 reviews) | 9.0 (10 reviews) | 
| **Two-Way Text Messaging** | 8.1 (101 reviews) | 5.2 (8 reviews) | 
| **Text Scheduler** | 8.8 (133 reviews) ✓ Verified | 8.9 (9 reviews) | 
| **Automatic Replies** | 8.3 (115 reviews) ✓ Verified | 6.2 (7 reviews) | 
| **Automatic URL Shortening** | 8.7 (126 reviews) ✓ Verified | 5.0 (8 reviews) | 
| **MMS Marketing** | 8.5 (107 reviews) | 4.4 (9 reviews) | 
| **Personalization** | 8.9 (135 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Transactional SMS** | 8.7 (55 reviews) | 8.7 (9 reviews) | 

#### SMS Platform

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Reporting** | 8.6 (135 reviews) ✓ Verified | 6.9 (9 reviews) | 
| **Automation** | 8.9 (135 reviews) ✓ Verified | 8.1 (8 reviews) | 
| **White Label** | Feature Not Available | 6.4 (7 reviews) | 
| **Text-to-Landline** | Feature Not Available | 5.7 (7 reviews) | 
| **Short Codes** | 8.3 (63 reviews) | 6.2 (7 reviews) | 
| **API Integration** | 8.8 (111 reviews) ✓ Verified | 7.5 (8 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (10 reviews) | Not enough data | 
| **Decision Making** | 7.0 (10 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.4/10 | 131 |
| **Voyado** | 7.2/10 | 15 |

#### Data Sourcing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Data Enrichment** | 8.4 (76 reviews) | 7.7 (14 reviews) | 
| **Expandability** | 8.3 (68 reviews) | 7.9 (13 reviews) | 
| **Content Marketing** | 8.5 (96 reviews) | 6.7 (14 reviews) | 
| **Multiple Devices** | 8.5 (91 reviews) | 8.0 (14 reviews) | 

#### Intelligence

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Marketing Metrics** | 8.6 (105 reviews) | 7.9 (13 reviews) | 
| **Predictive Modeling** | 8.1 (73 reviews) | 6.4 (12 reviews) | 
| **Recommendation Engine** | 8.0 (68 reviews) | 6.4 (12 reviews) | 

### E-Merchandising

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | 5.5/10 | 10 |

#### Merchandising

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Product Recommendations** | Not enough data | 6.8 (10 reviews) | 
| **Product Search** | Not enough data | 6.8 (10 reviews) | 
| **Product Display** | Not enough data | 5.7 (10 reviews) | 
| **Media File Storage** | Not enough data | 3.7 (9 reviews) | 
| **Web Content Management** | Not enough data | 3.7 (9 reviews) | 

#### Analytics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Reports & Analytics** | Not enough data | 5.6 (9 reviews) | 
| **Customer Data** | Not enough data | 6.1 (9 reviews) | 

#### Administration

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Integrations** | Not enough data | 6.1 (9 reviews) | 
| **Dashboard** | Not enough data | 5.4 (9 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.5/10 | 31 |
| **Voyado** | N/A | N/A |

#### Design and Customization

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Pre-Designed Templates** | 9.0 (24 reviews) | Not enough data | 
| **Pop-Up Types** | 8.9 (25 reviews) | Not enough data | 
| **No-Code Customization** | 9.1 (24 reviews) | Not enough data | 
| **Mobile Optimized** | 8.9 (22 reviews) | Not enough data | 

#### Campaigns

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Targeting** | 8.8 (24 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.9 (22 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (24 reviews) | Not enough data | 
| **Analytics** | 8.8 (25 reviews) | Not enough data | 

#### Integrations

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **CRM/Email Integrations** | 9.1 (23 reviews) | Not enough data | 
| **WCM Integrations** | 8.1 (19 reviews) | Not enough data | 
| **E-Commerce Integrations** | 9.1 (25 reviews) | Not enough data | 
| **Social Media Integrations** | 8.5 (20 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **AI Text Generation** | 7.5 (20 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (10 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.9/10 | 21 |
| **Voyado** | N/A | N/A |

#### Platform Basics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Dynamic Segmentation** | 9.0 (17 reviews) | Not enough data | 
| **Journey Optimization** | 9.0 (16 reviews) | Not enough data | 

#### Platform Data

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Journey Reporting** | 8.5 (16 reviews) | Not enough data | 
| **Trends Reporting** | 8.3 (15 reviews) | Not enough data | 
| **Dashboards** | 8.8 (15 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.2 (15 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Journey Mapping** | 8.4 (16 reviews) | Not enough data | 
| **Integrations** | 9.2 (14 reviews) | Not enough data | 
| **Automated Alerts** | 8.3 (14 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 8.6/10 | 10 |
| **Voyado** | N/A | N/A |

#### Collection

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Authentification** | 7.4 (7 reviews) | Not enough data | 
| **Review Forms** | 8.8 (7 reviews) | Not enough data | 
| **Personalization** | 8.6 (6 reviews) | Not enough data | 
| **Engagement** | 8.6 (6 reviews) | Not enough data | 
| **Community Q&A** | 7.2 (6 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Reviewer Validation** | 9.5 (7 reviews) | Not enough data | 
| **Response Types** | 9.0 (5 reviews) | Not enough data | 
| **Legal Agreements** | 9.3 (5 reviews) | Not enough data | 

#### Use Cases

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **E-commerce** | 9.8 (9 reviews) | Not enough data | 
| **Retail** | 8.9 (6 reviews) | Not enough data | 
| **Customer Service** | 9.7 (5 reviews) | Not enough data | 

#### Administration

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Incentives** | 9.3 (7 reviews) | Not enough data | 
| **Syndication** | 8.6 (6 reviews) | Not enough data | 
| **Insights** | 8.0 (5 reviews) | Not enough data | 
| **Content** | 8.0 (5 reviews) | Not enough data | 
| **Sampling** | 8.0 (5 reviews) | Not enough data | 

#### Display Options

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Badges** | 8.6 (6 reviews) | Not enough data | 
| **Widgets** | 8.3 (7 reviews) | Not enough data | 
| **Integration & APIs** | 8.3 (6 reviews) | Not enough data | 
| **Marketing** | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **AI Text Generation** | 7.8 (6 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | 8.5/10 | 19 |

#### Loyalty Experience

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.8 (18 reviews) | 
| **Rewards** | Not enough data | 8.8 (17 reviews) | 
| **Membership** | Not enough data | 9.2 (17 reviews) | 
| **Personalization** | Not enough data | 9.1 (17 reviews) | 
| **Gamification** | Not enough data | 7.1 (16 reviews) | 
| **Loyalty Cards** | Not enough data | 8.1 (16 reviews) | 

#### Loyalty Platform

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.6 (18 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.3 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.1 (17 reviews) | 
| **Localization** | Not enough data | 8.2 (16 reviews) | 
| **Integrations** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.4/10 | 6 |
| **Voyado** | N/A | N/A |

#### Customization

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | 
| **Conditional Logic** | 8.6 (6 reviews) | Not enough data | 
| **Multi-page Forms** | 7.0 (5 reviews) | Not enough data | 
| **Design** | 6.7 (5 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Embedded Forms** | 7.0 (5 reviews) | Not enough data | 
| **Offline Capability** | 7.7 (5 reviews) | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | 6.9/10 | 17 |

#### Computing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **WYSIWYG** | Not enough data | 6.7 (15 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.1 (15 reviews) | 
| **Little to No Coding** | Not enough data | 8.3 (15 reviews) | 

#### Experimental Design

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 7.3 (15 reviews) | 
| **Concurrent Testing** | Not enough data | 7.0 (14 reviews) | 
| **Mobile Testing** | Not enough data | 6.9 (15 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 7.6 (16 reviews) | 
| **Heatmaps** | Not enough data | 5.0 (16 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 6.9/10 | 17 |
| **Voyado** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (15 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (14 reviews) | Not enough data | 
| **Decision Making** | 7.4 (16 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | 7.8/10 | 28 |
| **Voyado** | N/A | N/A |

#### Marketing Operations

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **ROI Tracking** | 8.5 (19 reviews) | Not enough data | 
| **Data Collection** | 8.5 (19 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (21 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (17 reviews) | Not enough data | 
| **Spend Management** | 7.3 (16 reviews) | Not enough data | 
| **White Label** | 7.6 (15 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Campaign Insights** | 8.1 (18 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (23 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.1 (17 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (17 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (17 reviews) | Not enough data | 
| **Predictive Analytics** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Klaviyo** | N/A | N/A |
| **Voyado** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Klaviyo | Voyado | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)

**Unique to Klaviyo (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)

**Unique to Voyado (5):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Merchandising Software](https://www.g2.com/categories/e-merchandising)


---
## Reviewer Demographics

### By Company Size

| Segment | Klaviyo | Voyado | 
|---|---|---|
| **Small-Business** | 82.2% | 31.4% | 
| **Mid-Market** | 16.1% | 50.0% | 
| **Enterprise** | 1.7% | 18.6% | 

### By Industry

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

#### Voyado

- **Retail:** 23.5%
- **Apparel & Fashion:** 20.6%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 7.4%
- **Information Technology and Services:** 5.9%
- **Computer Software:** 4.4%
- **Health, Wellness and Fitness:** 4.4%
- **Business Supplies and Equipment:** 1.5%
- **Computer & Network Security:** 1.5%
- **Computer Hardware:** 1.5%
- **Other:** 22.1%

---
## Alternatives

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14703 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (826 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1375 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)

### Alternatives to Voyado

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (627 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1375 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1684 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1215 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14808 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Algolia](https://www.g2.com/products/algolia/reviews) — 4.5/5 stars (452 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1193 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)

---
## Top Discussions

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

### Voyado

- Title: [Can I use this for entermain](https://www.g2.com/discussions/can-i-use-this-for-entermain) — 1 comment, 1 upvote
  > **Top comment:** "Try this product ,:- https://jvz1.com/c/2817839/393694/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/klaviyo-vs-voyado)