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Klaviyo
Klaviyo
(1,178)
4.6 out of 5
Klaviyo
By Klaviyo
Optimized for quick response
Litmus
Litmus
(448)
4.6 out of 5
Litmus
By Validity Inc
Get a quote
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At a Glance
Klaviyo
Klaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Klaviyo
Litmus
Litmus
Star Rating
(448)4.6 out of 5
Market Segments
Mid-Market (42.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Klaviyo excels in email deliverability, with users highlighting its ability to keep customer profiles organized and effectively manage unique coupon codes. This feature is particularly beneficial for businesses looking to enhance their marketing strategies.
  • Users say that Klaviyo's personalization capabilities are a standout feature, making it easier to create tailored marketing campaigns. Reviewers appreciate the beautiful and attractive templates that help increase sales and engage a larger audience.
  • According to verified reviews, Litmus shines in email testing, allowing users to preview how campaigns will appear across various devices and inboxes. This feature removes guesswork, making it an essential tool for email marketing workflows.
  • Reviewers mention that while Klaviyo has a user-friendly interface, Litmus offers a more intuitive implementation process, with users noting that the application is clean and feature-rich, making it easy to understand and use.
  • G2 reviewers highlight that both platforms have similar star ratings, but Klaviyo benefits from a significantly higher volume of recent reviews, indicating a more active user base and up-to-date feedback on its features and performance.
  • Users report that while Klaviyo provides strong support for campaign performance, Litmus offers valuable collaboration features, such as sharing email content with non-licensed users and highlighting specific areas for edits, which enhances team communication and efficiency.
Pricing
Entry-Level Pricing
Klaviyo
No pricing available
Litmus
Litmus Enterprise
Contact Us
Per Year
Browse all 2 pricing plans
Free Trial
Klaviyo
Free Trial is available
Litmus
No trial information available
Ratings
Meets Requirements
9.0
892
9.2
368
Ease of Use
8.6
897
9.2
369
Ease of Setup
8.5
550
9.1
137
Ease of Admin
8.9
493
9.0
112
Quality of Support
8.4
849
9.0
297
Has the product been a good partner in doing business?
9.0
496
8.9
108
Product Direction (% positive)
9.0
841
8.8
345
Features by Category
Email MarketingHide 24 FeaturesShow 24 Features
Not enough data
8.2
250
Email Marketing
Not enough data
9.4
232
|
Verified
Not enough data
8.5
143
Not enough data
8.5
144
Not enough data
8.8
204
|
Verified
Not enough data
8.4
151
Not enough data
8.6
178
|
Verified
Not enough data
8.3
137
Not enough data
9.1
169
|
Verified
Not enough data
7.8
63
Reporting & Analytics
Not enough data
8.6
146
Not enough data
8.8
180
|
Verified
Generative AI
Not enough data
6.4
51
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.9
99
Not enough data
7.7
96
Not enough data
7.8
100
Not enough data
7.7
89
Not enough data
7.5
64
Not enough data
7.7
81
Marketing AutomationHide 47 FeaturesShow 47 Features
8.2
578
Not enough data
Email Marketing
9.0
525
|
Verified
Not enough data
9.2
519
|
Verified
Not enough data
8.9
494
|
Verified
Not enough data
8.9
461
|
Verified
Not enough data
Online Marketing
7.8
374
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.7
428
|
Verified
Not enough data
8.7
445
Not enough data
8.2
251
Not enough data
Lead Management
8.5
346
Not enough data
8.4
272
Not enough data
9.0
474
|
Verified
Not enough data
7.8
218
Not enough data
8.5
353
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Not enough data
Campaign Management
8.7
348
|
Verified
Not enough data
7.9
199
Not enough data
8.1
289
|
Verified
Not enough data
7.6
199
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.7
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Not enough data
Reporting & Analytics
8.5
468
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Not enough data
Platform
8.5
326
|
Verified
Not enough data
8.7
310
|
Verified
Not enough data
8.9
315
|
Verified
Not enough data
8.3
208
|
Verified
Not enough data
7.8
194
|
Verified
Not enough data
8.9
316
|
Verified
Not enough data
8.0
160
Not enough data
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
317
|
Verified
Not enough data
8.6
312
|
Verified
Not enough data
8.4
261
|
Verified
Not enough data
Conversational MarketingHide 21 FeaturesShow 21 Features
6.8
15
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email DeliverabilityHide 18 FeaturesShow 18 Features
8.3
34
8.9
162
Diagnosis
8.2
29
8.6
115
8.4
29
8.8
117
8.2
30
9.2
144
8.4
30
9.0
120
Tracking
8.1
27
Feature Not Available
7.9
28
Feature Not Available
8.9
31
8.9
126
8.5
29
8.9
125
8.5
28
Feature Not Available
Reporting
9.1
30
9.0
124
8.6
29
Feature Not Available
8.6
29
Feature Not Available
8.3
28
Feature Not Available
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Location-Based MarketingHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce PersonalizationHide 23 FeaturesShow 23 Features
Not enough data
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 15 FeaturesShow 15 Features
8.1
480
7.4
18
Templates
8.6
424
|
Verified
7.7
17
Feature Not Available
4.6
14
8.4
347
|
Verified
8.1
15
8.8
256
9.0
14
Edit
8.4
353
|
Verified
6.4
16
8.8
415
|
Verified
8.0
17
8.3
331
|
Verified
8.1
18
Logistics
8.7
418
|
Verified
5.6
13
7.9
339
|
Verified
7.8
15
8.8
393
|
Verified
6.4
12
8.4
195
8.3
11
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
SMS MarketingHide 20 FeaturesShow 20 Features
8.0
160
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
99
Not enough data
8.8
132
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
124
|
Verified
Not enough data
8.5
106
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
134
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
111
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Email TestingHide 13 FeaturesShow 13 Features
Not enough data
8.7
255
Platform Basics
Not enough data
8.9
215
Not enough data
8.6
204
Not enough data
7.6
70
Not enough data
8.9
202
Not enough data
9.3
237
Platform Data
Not enough data
8.8
207
Not enough data
8.7
217
Not enough data
8.6
183
Agentic AI - Email Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Data Platform (CDP)Hide 7 FeaturesShow 7 Features
8.3
131
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Pop-Up BuilderHide 15 FeaturesShow 15 Features
8.4
26
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
7.9
19
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Review ManagementHide 23 FeaturesShow 23 Features
8.5
7
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Online Form BuilderHide 9 FeaturesShow 9 Features
8.0
5
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp MarketingHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
PersonalizationHide 6 FeaturesShow 6 Features
6.9
16
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
SAP StoreHide 7 FeaturesShow 7 Features
Not enough data
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email TrackingHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
RCS Business MessagingHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing AnalyticsHide 15 FeaturesShow 15 Features
7.9
23
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo
Klaviyo
Litmus
Litmus
Klaviyo and Litmus are categorized as Email Template Builder, Personalization, and Email Deliverability
Unique Categories
Klaviyo
Litmus
Reviews
Reviewers' Company Size
Klaviyo
Klaviyo
Small-Business(50 or fewer emp.)
81.2%
Mid-Market(51-1000 emp.)
17.0%
Enterprise(> 1000 emp.)
1.8%
Litmus
Litmus
Small-Business(50 or fewer emp.)
28.3%
Mid-Market(51-1000 emp.)
42.7%
Enterprise(> 1000 emp.)
29.0%
Reviewers' Industry
Klaviyo
Klaviyo
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Litmus
Litmus
Marketing and Advertising
19.6%
Information Technology and Services
8.3%
Computer Software
6.7%
Financial Services
4.5%
Retail
4.0%
Other
56.9%
Alternatives
Klaviyo
Klaviyo Alternatives
Dotdigital
Dotdigital
Add Dotdigital
ActiveCampaign
ActiveCampaign
Add ActiveCampaign
Braze
Braze
Add Braze
Iterable
Iterable
Add Iterable
Litmus
Litmus Alternatives
Brevo Marketing Platform
Brevo Marketing Platform
Add Brevo Marketing Platform
Intuit Mailchimp Email Marketing
Intuit Mailchimp Email Marketing
Add Intuit Mailchimp Email Marketing
MailerLite
MailerLite
Add MailerLite
Constant Contact
Constant Contact
Add Constant Contact
Discussions
Klaviyo
Klaviyo Discussions
how can i know the language for my clients
3 Comments
Andrew J.
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
Chris C.
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
Andrew J.
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
See all discussions
Litmus
Litmus Discussions
What is litmus what are its types and uses?
2 Comments
Celia R.
CR
Litmus is a tool that helps you to build email and collaborate with teamates during the process. You can preview your email in different email clients and...Read more
What's the benefit in running a Spam Test on Litmus?
1 Comment
Official Response from Litmus
Did you ever spend lots of time crafting the perfect email, just to find that it got placed into your subscriber's spam folder? It's an email marketer's...Read more
What is litmus email testing?
1 Comment
Celia R.
CR
A feature that allows you to preview your email in different email client.Read more
See all discussions
Ask Klaviyo a QuestionContact Klaviyo
Ask Litmus a QuestionContact Litmus

Spotlight Categories

Add Product
Klaviyo
Klaviyo
Optimized for quick response
Litmus
Litmus
Get a quote
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