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Compare Freshsales and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
Starting at $9.00 1 User Per Month
$0.00
Freshsales
Star Rating
(1,221)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(14,496)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in providing a comprehensive suite of marketing tools, with users praising its easy-to-use interface that facilitates quick campaign management. Many appreciate the automation features that save time on follow-ups and repetitive tasks, making it a strong choice for businesses looking to streamline their marketing efforts.
- Users say Freshsales stands out for its user-friendly interface and customization options, allowing teams to tailor the CRM to their specific workflows. Reviewers highlight the ability to create custom filters, which helps in organizing leads effectively, making it easier to manage sales pipelines.
- According to verified reviews, HubSpot Marketing Hub has a significant advantage in overall user satisfaction, reflected in its high G2 Score. Users frequently mention the integration of various tools that work seamlessly together, enhancing the efficiency of their marketing strategies.
- Reviewers mention that Freshsales offers robust automation capabilities, which simplify lead management and provide a clear view of the sales pipeline. This feature is particularly appreciated by users who value time-saving solutions in their sales processes.
- G2 reviewers highlight that while HubSpot Marketing Hub has a broader range of marketing features, Freshsales is noted for its strong lead scoring and grading functionalities, which help users prioritize their outreach efforts effectively.
- Users report that HubSpot Marketing Hub's extensive resources and support options contribute to a smoother onboarding experience, whereas Freshsales, despite its ease of use, may not offer the same level of comprehensive marketing tools, which could be a consideration for businesses focused on marketing automation.
Pricing
Entry-Level Pricing
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Freshsales
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.7
1,039
8.5
9,734
Ease of Use
9.0
1,052
8.6
11,418
Ease of Setup
8.8
559
8.1
7,128
Ease of Admin
8.9
535
8.5
4,998
Quality of Support
8.8
1,009
8.7
9,205
Has the product been a good partner in doing business?
9.0
529
8.7
4,916
Product Direction (% positive)
9.3
1,033
8.9
9,374
Features by Category
Sales Force Automation
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
705
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Not enough data
Marketing Automation
8.5
548
Not enough data
8.5
522
Not enough data
8.9
627
Not enough data
7.9
114
Not enough data
Customer Support
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Not enough data
Reporting & Analytics
8.4
629
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Platform
8.4
404
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Not enough data
Integration
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Not enough data
Generative AI
7.6
84
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.3
12
8.8
5585
|
Verified
9.2
11
8.9
5434
|
Verified
8.1
9
8.6
5401
|
Verified
8.8
11
8.8
5126
|
Verified
Online Marketing
9.0
8
8.5
5278
|
Verified
8.5
8
8.2
4573
|
Verified
8.1
12
8.1
4297
|
Verified
9.4
9
8.1
4813
|
Verified
Not enough data
8.1
4455
|
Verified
Lead Management
8.9
9
8.5
5031
|
Verified
8.5
8
8.1
4740
|
Verified
8.7
10
8.4
4856
|
Verified
8.5
9
8.0
4365
|
Verified
8.9
9
8.4
4806
|
Verified
8.9
11
8.2
4528
|
Verified
9.2
10
8.4
4500
|
Verified
8.7
9
8.4
4532
|
Verified
Campaign Management
9.2
6
8.2
4106
|
Verified
8.8
7
7.9
3686
|
Verified
Not enough data
7.9
3631
|
Verified
Not enough data
7.2
2775
|
Verified
Social
Not enough data
7.7
3733
|
Verified
Not enough data
8.1
4138
|
Verified
Not enough data
8.1
4117
|
Verified
9.3
5
8.0
3985
|
Verified
Not enough data
7.7
3205
|
Verified
Reporting & Analytics
8.7
10
8.3
5199
|
Verified
8.5
11
8.0
4825
|
Verified
8.6
7
7.6
3976
|
Verified
Not enough data
7.5
3661
|
Verified
Not enough data
7.7
4069
|
Verified
Platform
9.0
5
7.9
3523
|
Verified
8.6
6
8.5
3561
|
Verified
8.3
6
8.7
3493
|
Verified
9.3
5
8.0
2470
|
Verified
Not enough data
7.4
2368
|
Verified
8.1
6
8.6
3327
|
Verified
Not enough data
7.9
2543
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
296
Not enough data
6.7
288
Not enough data
6.8
290
Not enough data
6.6
290
Not enough data
6.6
289
Not enough data
6.7
292
Integration
8.6
7
8.4
3519
|
Verified
8.3
6
8.0
3205
|
Verified
9.0
5
8.1
2989
|
Verified
Lead Intelligence
Not enough data
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1242
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1156
Not enough data
8.0
1210
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Campaign Execution
Not enough data
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Messenger
Not enough data
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Customers
Not enough data
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Not enough data
Organization
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Not enough data
Performance Analysis
7.9
17
Not enough data
8.3
23
Not enough data
Sales Analysis
7.8
20
Not enough data
8.8
21
Not enough data
Generative AI
8.3
12
Not enough data
7.9
13
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Not enough data
Repeatability and Reportability
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
Not enough data
AI and Automation
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Not enough data
Generative AI
8.2
28
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
287
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
700
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
968
Social Management
Not enough data
8.2(won by default)
2194
Not enough data
8.6(won by default)
2371
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
953
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
434
Not enough data
8.5
485
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
63
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1331
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1112
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1350
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Customization
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Not enough data
Additional Functionality
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Not enough data
Discovery
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
Management
8.7
49
Not enough data
9.0
51
Not enough data
Platform
8.5
49
Not enough data
8.7
51
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Not enough data
Personalization
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Not enough data
Administrative
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Not enough data
Customizations
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Not enough data
Generative AI
7.7
32
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Not enough data
Predictive Analytics
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Not enough data
Sales Management
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Not enough data
Contacts
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Not enough data
Insights
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.1
76
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
910
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
887
Not enough data
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2238
|
Verified
Not enough data
8.3
2678
|
Verified
Not enough data
8.0
2448
|
Verified
Not enough data
8.5
2476
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2875
|
Verified
Not enough data
8.3
3120
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2562
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
537
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshsales and HubSpot Marketing Hub are categorized as Marketing Automation
Unique Categories
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Visitor Identification
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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