# HubSpot Sales Hub vs Invoca Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Invoca excels in providing deep call insights, which users find invaluable for understanding customer intent and optimizing marketing strategies. One user highlighted the platform's ability to inform and enhance media strategies through these insights.
- **Users say** HubSpot Sales Hub offers a highly customizable experience, allowing for unique object tracking tailored to individual needs. Reviewers appreciate the learning curve associated with mastering these features, indicating that the effort pays off in enhanced functionality.
- **According to verified reviews** , Invoca stands out for its ease of use and efficiency, with users praising features like the signaling tool that helps analyze performance gaps. This focus on usability makes it a strong choice for teams looking for straightforward solutions.
- **Reviewers mention** that HubSpot Sales Hub simplifies onboarding for new users, making it easier for teams to get up to speed quickly. The automation features and customizable deal tracking are frequently noted as significant advantages for daily sales management.
- **G2 reviewers highlight** Invoca's superior quality of support, with users expressing appreciation for dedicated team members who provide responsive assistance. This level of support can be a crucial factor for businesses that rely on timely help to navigate the platform.
- **Users report** that while HubSpot Sales Hub has a robust set of features for managing sales processes, some find the initial setup to be slightly more complex compared to Invoca. However, once established, the reporting and forecasting capabilities are often described as top-notch, making it a powerful tool for sales teams.



| | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 13,789 | 967 | 
| **Largest Market Segment** | Small-Business (60.9% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | $0.00 | No pricing available | 

---
## Top Pros & Cons

### HubSpot Sales Hub

Pros:
- Ease of Use (1430 reviews)
- Features (831 reviews)

Cons:
- Missing Features (500 reviews)
- Limited Features (472 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | HubSpot Sales Hub | Invoca | 
|---|---|---|
  | **Meets Requirements** | 8.6 (10002 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 8.7 (10892 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 8.4 (4849 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 8.6 (3158 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 8.6 (9007 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3110 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 8.7 (9559 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 7566 |
| **Invoca** | N/A | N/A |

#### Sales Force Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Contact & Account Management** | 8.7 (6141 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.6 (6022 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.6 (6177 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.8 (4202 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.5 (5091 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.8 (3262 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 7.8 (3170 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 8.2 (2464 reviews) | Not enough data | 

#### Marketing Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Email Marketing** | 8.7 (5415 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.5 (5060 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.7 (5250 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 8.1 (4451 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Case Management** | 8.3 (3634 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.1 (2466 reviews) | Not enough data | 
| **Knowledge Base** | 8.4 (3303 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.0 (3281 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.2 (3511 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Reporting** | 8.2 (5834 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (6148 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.0 (4297 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (3811 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 8.1 (2462 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (4130 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customization** | 8.1 (2952 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.3 (2586 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (2987 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.1 (2283 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.5 (1976 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (2582 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (3012 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (1668 reviews) | Not enough data | 

#### Integration

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (2268 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (2391 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (2239 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.4 (684 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (218 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (213 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (214 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (215 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (214 reviews) | Not enough data | 
| **Decision Making** | 7.2 (214 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Lead Generation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 837 |
| **Invoca** | N/A | N/A |

#### Lead Facilitation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customer-facing Chatbot** | 8.4 (526 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (623 reviews) | Not enough data | 
| **Lead Follow-up** | 8.9 (651 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.9 (658 reviews) | Not enough data | 

#### Organization

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.9 (679 reviews) | Not enough data | 
| **Data Entry** | 8.8 (666 reviews) | Not enough data | 
| **Integrations / APIs** | 8.6 (603 reviews) | Not enough data | 

#### Performance Analysis

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Coaching ** | 8.3 (556 reviews) | Not enough data | 
| **Peformance Tracking** | 8.8 (668 reviews) | Not enough data | 

#### Sales Analysis

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | 8.7 (620 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 8.1 (156 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (155 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (19 reviews) | Not enough data | 
| **Decision Making** | 8.2 (19 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1882 |
| **Invoca** | N/A | N/A |

#### Integrated Workflows

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Task Management** | 8.8 (1638 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.0 (1687 reviews) | Not enough data | 
| **Calls and Voice** | 8.3 (1439 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.2 (1336 reviews) | Not enough data | 
| **CRM Integration** | 8.8 (1526 reviews) | Not enough data | 
| **Calendar** | 8.7 (1388 reviews) | Not enough data | 
| **Shared Records** | 8.5 (1302 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Content Management** | 8.6 (1478 reviews) | Not enough data | 
| **Workflow Management** | 8.7 (1550 reviews) | Not enough data | 
| **Workflow Performance** | 8.6 (1522 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (1393 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Prioritization** | 8.2 (1246 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (1211 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.1 (1202 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.8 (1083 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (1030 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.3 (494 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (180 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (181 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (180 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (181 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (181 reviews) | Not enough data | 
| **Decision Making** | 7.1 (183 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 387 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Call Recording** | 8.2 (304 reviews) | 9.0 (95 reviews) | 
| **Machine Learning** | 7.9 (270 reviews) | 8.5 (79 reviews) | 
| **Call Analysis** | 8.0 (279 reviews) | 8.6 (91 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customer Scoring** | Feature Not Available | 8.4 (72 reviews) | 
| **Speech-to-Text** | 7.5 (244 reviews) | 8.0 (81 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Summarization** | 7.6 (112 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (25 reviews) | 6.8 (12 reviews) | 
| **Multi-step Planning** | 7.5 (26 reviews) | 6.5 (12 reviews) | 
| **Cross-system Integration** | 7.8 (26 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | 7.3 (25 reviews) | 7.6 (11 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.1 (11 reviews) | 
| **Proactive Assistance** | 7.3 (24 reviews) | 6.8 (11 reviews) | 
| **Decision Making** | 7.5 (25 reviews) | 7.6 (12 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Evaluation** | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (18 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.9 (32 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (35 reviews) | 
| **Custom Attribution** | Not enough data | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (8 reviews) | 

#### Marketing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (26 reviews) | 
| **B2C Attribution** | Not enough data | 9.2 (27 reviews) | 
| **Marketing Channels** | Not enough data | 9.2 (36 reviews) | 
| **Integrations** | Not enough data | 9.0 (38 reviews) | 

#### Reporting

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (40 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (37 reviews) | 
| **Custom Reporting** | Not enough data | 8.3 (39 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 10 |
| **Invoca** | N/A | N/A |

#### Responses

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Personalization** | 8.3 (10 reviews) | Not enough data | 
| **Route To Human** | 8.5 (10 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.7 (10 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.1 (9 reviews) | Not enough data | 
| **Lead Generation** | 8.7 (9 reviews) | Not enough data | 
| **Document Processing** | 8.5 (9 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Conversation Editor** | 8.2 (10 reviews) | Not enough data | 
| **Integration** | 8.3 (10 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.9 (9 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Independent Decision Making** | 7.8 (9 reviews) | Not enough data | 
| **Adaptive Responses** | 7.8 (9 reviews) | Not enough data | 
| **Task Execution** | 8.0 (9 reviews) | Not enough data | 
| **Problem Solving** | 7.6 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 9.1 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 9.1 (9 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 773 |
| **Invoca** | N/A | N/A |

#### Integrations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **MS Teams Integration** | 8.3 (524 reviews) | Not enough data | 
| **Email Integration** | 9.0 (722 reviews) | Not enough data | 
| **Zoom Integration** | 8.3 (589 reviews) | Not enough data | 
| **Google Meet Integration** | 8.4 (579 reviews) | Not enough data | 
| **Salesforce Integration** | 7.7 (488 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Custom Booking Page** | 8.6 (629 reviews) | Not enough data | 
| **Personalized Links** | 8.7 (649 reviews) | Not enough data | 
| **Personalized Web Embed** | 8.4 (570 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Set Working Hours** | 8.7 (623 reviews) | Not enough data | 
| **Automatic Updates** | 8.9 (632 reviews) | Not enough data | 
| **Buffer Times** | 8.5 (589 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (47 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 6.1/10 | 17 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Cross-system Integration** | 6.0 (17 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1388 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (82 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (82 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (82 reviews) | Not enough data | 

#### Incentives

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Badges** | 7.9 (770 reviews) | Not enough data | 
| **Triggers** | 8.1 (848 reviews) ✓ Verified | Not enough data | 
| **Commission Calculator** | 7.5 (719 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.3 (944 reviews) | Not enough data | 

#### Personalization

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Profiles** | 8.4 (967 reviews) | Not enough data | 
| **Custom Reports** | 8.5 (1100 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (1199 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.5 (991 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integration** | 8.6 (1022 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.4 (903 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.3 (857 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.8/10 | 2526 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (118 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (118 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (118 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (118 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (117 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (118 reviews) | Not enough data | 
| **Decision Making** | 6.9 (119 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Open Rates** | 8.7 (2098 reviews) | Not enough data | 
| **Link Activity** | 8.8 (2084 reviews) | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Email Platform Integration** | 8.8 (2137 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (2136 reviews) | Not enough data | 
| **Notifications** | 8.8 (2233 reviews) | Not enough data | 
| **Email Categorization** | Feature Not Available | Not enough data | 
| **Templates** | 8.9 (2212 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.5 (485 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1858 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (105 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (103 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (101 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (103 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (102 reviews) | Not enough data | 

#### Data Sourcing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Data Sourcing** | 8.3 (1357 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (1426 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (1290 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.6 (1545 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (1387 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Scoring** | 8.1 (1346 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (1302 reviews) | Not enough data | 
| **Risk Analysis** | 7.7 (1131 reviews) | Not enough data | 
| **Live Forecasting** | 7.9 (1263 reviews) | Not enough data | 

#### Sales Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (1553 reviews) | Not enough data | 
| **Sales Gamification** | 7.9 (1245 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.4 (1407 reviews) | Not enough data | 
| **Activity Tracking** | 8.9 (1619 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.3/10 | 1508 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (62 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (60 reviews) | Not enough data | 

#### Calling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Record Calls** | 8.6 (1192 reviews) | Not enough data | 
| **Generate Location** | 8.1 (983 reviews) | Not enough data | 
| **Call Types** | 8.6 (1151 reviews) | Not enough data | 
| **Click-to-Call** | 8.7 (1182 reviews) | Not enough data | 
| **Auto Dialer** | 7.9 (70 reviews) | Not enough data | 

#### Contacts

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Personalization** | 8.7 (1257 reviews) | Not enough data | 
| **Information Locater** | 8.4 (1100 reviews) | Not enough data | 
| **Record Prospect Data** | 8.6 (1160 reviews) | Not enough data | 

#### Insights

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Notes** | 9.0 (1347 reviews) | Not enough data | 
| **Daily Summary** | 8.7 (1188 reviews) | Not enough data | 
| **Automated Voicemails** | Feature Not Available | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | 
| **Sorts Prospects** | 8.4 (1092 reviews) | Not enough data | 
| **Automated Note Taking** | 7.5 (66 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 1025 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (61 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (59 reviews) | Not enough data | 

#### Content Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Content Import** | 8.4 (805 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 
| **Templates** | Feature Not Available | Not enough data | 
| **Advanced Search** | 8.2 (813 reviews) | Not enough data | 
| **Content Storage** | 8.3 (800 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Reporting** | 8.4 (884 reviews) | Not enough data | 
| **Alerts** | 8.4 (884 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.4 (827 reviews) | Not enough data | 
| **Content Utilization** | 8.3 (801 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Sales Training ** | 7.5 (38 reviews) | Not enough data | 
| **Sales Coaching** | 7.4 (38 reviews) | Not enough data | 
| **Sales Onboarding** | 7.7 (39 reviews) | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Cross-Functional Alignment** | 7.2 (37 reviews) | Not enough data | 
| **AI and Automation** | 7.1 (39 reviews) | Not enough data | 
| **End-to-End Customer Journey Insights** | 7.4 (38 reviews) | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.2 (330 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.5 (200 reviews) | 

#### Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.7 (283 reviews) | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Call Data** | Not enough data | 9.0 (339 reviews) | 
| **Call Recording** | Not enough data | 9.2 (315 reviews) | 
| **Advanced Reporting** | Not enough data | 8.6 (317 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.6 (162 reviews) | 

#### Call Routing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **IVR** | Not enough data | 8.7 (254 reviews) | 
| **Call Scheduling** | Not enough data | 8.7 (195 reviews) | 
| **Geo-Routing** | Not enough data | 8.3 (164 reviews) | 

#### Administration

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.1 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (50 reviews) | 
| **Data Collection** | Not enough data | 9.1 (58 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (52 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.1 (47 reviews) | 
| **White Label** | Not enough data | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (60 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.5 (53 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.7 (57 reviews) | 
| **Brand Optimization** | Not enough data | 8.8 (51 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

**Unique to HubSpot Sales Hub (12):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Invoca (5):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Small-Business** | 60.9% | 38.6% | 
| **Mid-Market** | 35.2% | 33.7% | 
| **Enterprise** | 3.9% | 27.7% | 

### By Industry

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25776 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9642 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2034 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (810 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (303 reviews)

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (301 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6618 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (610 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)

---
## Top Discussions

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-sales-hub-vs-invoca)