# HubSpot Sales Hub vs Invoca Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Invoca excels in **customer support** , with users highlighting the hands-on approach of their support team. Many appreciate the regular calls and proactive suggestions that help them maximize the software's potential.
- **Users say** HubSpot Sales Hub offers a more **intuitive user experience** , with features like customizable dashboards and seamless integration with various email providers, making it easier for teams to manage client databases and analyze metrics effectively.
- **Reviewers mention** that Invoca's call routing capabilities significantly enhance **efficiency** , allowing prospects to connect with available reps quickly. This feature, along with the ability to trace calls back to specific marketing campaigns, provides valuable insights for users.
- **According to verified reviews** , HubSpot Sales Hub's **AI assistant** is a standout feature, providing valuable insights that streamline workflows and enhance productivity, which many users find indispensable for their daily operations.
- **G2 reviewers highlight** that while Invoca has a strong focus on **call analysis** and segmentation, some users feel it may not fully meet their broader CRM needs compared to HubSpot, which offers a more comprehensive suite of sales tools.
- **Users report** that HubSpot Sales Hub's **ease of setup** and overall performance are superior, with many praising the platform for its reliability and minimal downtime, making it a preferred choice for small businesses looking for a robust sales solution.



| | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 13,797 | 967 | 
| **Largest Market Segment** | Small-Business (60.9% of reviews) | Small-Business (38.6% of reviews) | 
| **Entry Level Price** | $0.00 | No pricing available | 

---
## Top Pros & Cons

### HubSpot Sales Hub

Pros:
- Ease of Use (1430 reviews)
- Features (831 reviews)

Cons:
- Missing Features (500 reviews)
- Limited Features (472 reviews)

### Invoca

Pros:
- Helpful (28 reviews)
- Ease of Use (25 reviews)

Cons:
- Learning Curve (9 reviews)
- Missing Features (9 reviews)

---
## Ratings Comparison
| Rating | HubSpot Sales Hub | Invoca | 
|---|---|---|
  | **Meets Requirements** | 8.6 (10013 reviews) | 8.8 (821 reviews) | 
  | **Ease of Use** | 8.7 (10903 reviews) | 8.4 (821 reviews) | 
  | **Ease of Setup** | 8.4 (4860 reviews) | 8.0 (556 reviews) | 
  | **Ease of Admin** | 8.6 (3159 reviews) | 8.3 (537 reviews) | 
  | **Quality of Support** | 8.6 (9016 reviews) | 9.1 (808 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3111 reviews) | 9.2 (541 reviews) | 
  | **Product Direction (% positive)** | 8.7 (9567 reviews) | 8.8 (804 reviews) | 

---
## Pricing

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

### Invoca

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 7577 |
| **Invoca** | N/A | N/A |

#### Sales Force Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Contact & Account Management** | 8.7 (6149 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.6 (6026 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.6 (6181 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 7.8 (4202 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.5 (5092 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 7.8 (3262 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 7.8 (3171 reviews) ✓ Verified | Not enough data | 
| **Customer Contract Management** | 8.2 (2466 reviews) | Not enough data | 

#### Marketing Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Email Marketing** | 8.7 (5416 reviews) ✓ Verified | Not enough data | 
| **Campaign Management** | 8.5 (5063 reviews) ✓ Verified | Not enough data | 
| **Lead Management** | 8.7 (5252 reviews) ✓ Verified | Not enough data | 
| **Marketing ROI Analytics** | 8.1 (4451 reviews) ✓ Verified | Not enough data | 

#### Customer Support

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Case Management** | 8.3 (3634 reviews) ✓ Verified | Not enough data | 
| **Customer Support Portal** | 8.1 (2466 reviews) | Not enough data | 
| **Knowledge Base** | 8.4 (3304 reviews) ✓ Verified | Not enough data | 
| **Call Center Features** | 8.0 (3281 reviews) ✓ Verified | Not enough data | 
| **Support Analytics** | 8.2 (3511 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Reporting** | 8.2 (5837 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (6151 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.0 (4299 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Social Collaboration Features** | 8.0 (3812 reviews) ✓ Verified | Not enough data | 
| **Social Network Integration** | 8.1 (2462 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (4131 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customization** | 8.1 (2953 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.3 (2590 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (2988 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.1 (2283 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.5 (1976 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (2582 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (3017 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (1669 reviews) | Not enough data | 

#### Integration

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (2269 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (2393 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 8.1 (2242 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.4 (685 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (219 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (213 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (220 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (214 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.0 (217 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (215 reviews) | Not enough data | 
| **Decision Making** | 7.2 (214 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Lead Generation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 837 |
| **Invoca** | N/A | N/A |

#### Lead Facilitation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customer-facing Chatbot** | 8.4 (526 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (623 reviews) | Not enough data | 
| **Lead Follow-up** | 8.9 (651 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.9 (658 reviews) | Not enough data | 

#### Organization

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.9 (679 reviews) | Not enough data | 
| **Data Entry** | 8.8 (666 reviews) | Not enough data | 
| **Integrations / APIs** | 8.6 (603 reviews) | Not enough data | 

#### Performance Analysis

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Coaching ** | 8.3 (556 reviews) | Not enough data | 
| **Peformance Tracking** | 8.8 (668 reviews) | Not enough data | 

#### Sales Analysis

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **ROI Forecasting ** | Feature Not Available | Not enough data | 
| **Sales Forecasting ** | 8.7 (620 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 8.1 (156 reviews) | Not enough data | 
| **AI Text Summarization** | 8.3 (155 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (19 reviews) | Not enough data | 
| **Decision Making** | 8.2 (19 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1883 |
| **Invoca** | N/A | N/A |

#### Integrated Workflows

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Task Management** | 8.8 (1638 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.0 (1688 reviews) | Not enough data | 
| **Calls and Voice** | 8.3 (1439 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.2 (1336 reviews) | Not enough data | 
| **CRM Integration** | 8.8 (1526 reviews) | Not enough data | 
| **Calendar** | 8.7 (1388 reviews) | Not enough data | 
| **Shared Records** | 8.5 (1302 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Content Management** | 8.6 (1478 reviews) | Not enough data | 
| **Workflow Management** | 8.7 (1550 reviews) | Not enough data | 
| **Workflow Performance** | 8.6 (1522 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (1393 reviews) | Not enough data | 
| **Gamification** | Feature Not Available | Not enough data | 

#### AI and Automation

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Prioritization** | 8.2 (1246 reviews) | Not enough data | 
| **Lead Scoring** | 8.1 (1211 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.1 (1202 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.8 (1083 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (1030 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.3 (494 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (180 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (180 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (181 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (180 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (181 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (181 reviews) | Not enough data | 
| **Decision Making** | 7.1 (183 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 387 |
| **Invoca** | 7.8/10 | 107 |

#### Call Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Call Recording** | 8.2 (304 reviews) | 9.0 (95 reviews) | 
| **Machine Learning** | 7.9 (270 reviews) | 8.5 (79 reviews) | 
| **Call Analysis** | 8.0 (279 reviews) | 8.6 (91 reviews) | 
| **Lead Qualification** | Feature Not Available | 8.4 (77 reviews) | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Customer Scoring** | Feature Not Available | 8.4 (72 reviews) | 
| **Speech-to-Text** | 7.5 (244 reviews) | 8.0 (81 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Summarization** | 7.6 (112 reviews) | 8.2 (22 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (25 reviews) | 6.8 (12 reviews) | 
| **Multi-step Planning** | 7.5 (26 reviews) | 6.5 (12 reviews) | 
| **Cross-system Integration** | 7.8 (26 reviews) | 7.7 (11 reviews) | 
| **Adaptive Learning** | 7.3 (25 reviews) | 7.6 (11 reviews) | 
| **Natural Language Interaction** | 7.7 (24 reviews) | 7.1 (11 reviews) | 
| **Proactive Assistance** | 7.3 (24 reviews) | 6.8 (11 reviews) | 
| **Decision Making** | 7.5 (25 reviews) | 7.6 (12 reviews) | 

### Contact Center Quality Assurance

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.8/10 | 48 |

#### Quality Assurance

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Evaluation** | Not enough data | 8.9 (41 reviews) | 
| **Calibration** | Not enough data | 8.7 (39 reviews) | 
| **Reports** | Not enough data | 8.8 (47 reviews) | 

#### Engagement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Feedback** | Not enough data | 8.9 (43 reviews) | 
| **Dashboards** | Not enough data | 8.7 (46 reviews) | 
| **Training** | Not enough data | 8.9 (43 reviews) | 

#### Performance

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | 8.9 (42 reviews) | 
| **Compliance** | Not enough data | 9.1 (41 reviews) | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (18 reviews) | 
| **AI Text Summarization** | Not enough data | 8.6 (18 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.1/10 | 46 |

#### Attribution Modeling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 9.0 (34 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.4 (32 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.1 (31 reviews) | 
| **Cross-Device Attribution** | Not enough data | 7.9 (32 reviews) | 
| **Offline Attribution** | Not enough data | 8.8 (35 reviews) | 
| **Custom Attribution** | Not enough data | 8.2 (35 reviews) | 

#### Agentic AI - Attribution

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.0 (8 reviews) | 

#### Marketing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.9 (26 reviews) | 
| **B2C Attribution** | Not enough data | 9.2 (27 reviews) | 
| **Marketing Channels** | Not enough data | 9.2 (36 reviews) | 
| **Integrations** | Not enough data | 9.0 (38 reviews) | 

#### Reporting

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Dashboards** | Not enough data | 8.8 (40 reviews) | 
| **Data Visualizations** | Not enough data | 8.3 (37 reviews) | 
| **Custom Reporting** | Not enough data | 8.3 (39 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 11 |
| **Invoca** | N/A | N/A |

#### Responses

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Personalization** | 8.3 (10 reviews) | Not enough data | 
| **Route To Human** | 8.5 (10 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | 7.7 (10 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Sales Follow-Up** | 8.9 (9 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.1 (9 reviews) | Not enough data | 
| **Lead Generation** | 8.7 (9 reviews) | Not enough data | 
| **Document Processing** | 8.5 (9 reviews) | Not enough data | 
| **Feedback Collection** | 8.8 (8 reviews) | Not enough data | 

#### Platform

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Conversation Editor** | 8.2 (10 reviews) | Not enough data | 
| **Integration** | 8.3 (10 reviews) | Not enough data | 
| **Human-In-The-Loop** | 8.9 (9 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Independent Decision Making** | 7.8 (9 reviews) | Not enough data | 
| **Adaptive Responses** | 7.8 (9 reviews) | Not enough data | 
| **Task Execution** | 8.0 (9 reviews) | Not enough data | 
| **Problem Solving** | 7.6 (9 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 9.1 (9 reviews) | Not enough data | 
| **AI Text Summarization** | 9.0 (10 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.4/10 | 773 |
| **Invoca** | N/A | N/A |

#### Integrations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **MS Teams Integration** | 8.3 (524 reviews) | Not enough data | 
| **Email Integration** | 9.0 (722 reviews) | Not enough data | 
| **Zoom Integration** | 8.3 (589 reviews) | Not enough data | 
| **Google Meet Integration** | 8.4 (579 reviews) | Not enough data | 
| **Salesforce Integration** | 7.7 (488 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Custom Booking Page** | 8.6 (629 reviews) | Not enough data | 
| **Personalized Links** | 8.7 (649 reviews) | Not enough data | 
| **Personalized Web Embed** | 8.4 (570 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Set Working Hours** | 8.7 (623 reviews) | Not enough data | 
| **Automatic Updates** | 8.9 (632 reviews) | Not enough data | 
| **Buffer Times** | 8.5 (589 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (48 reviews) | Not enough data | 
| **Multi-step Planning** | 7.6 (47 reviews) | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.5/10 | 8 |

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.5 (8 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 6.1/10 | 17 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Cross-system Integration** | 6.0 (17 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1388 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (82 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.8 (82 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (82 reviews) | Not enough data | 

#### Incentives

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Badges** | 7.9 (770 reviews) | Not enough data | 
| **Triggers** | 8.1 (848 reviews) ✓ Verified | Not enough data | 
| **Commission Calculator** | 7.5 (719 reviews) ✓ Verified | Not enough data | 
| **Leaderboards** | 8.3 (944 reviews) | Not enough data | 

#### Personalization

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Profiles** | 8.4 (967 reviews) | Not enough data | 
| **Custom Reports** | 8.5 (1100 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.8 (1199 reviews) ✓ Verified | Not enough data | 
| **Goal Setting** | 8.5 (991 reviews) ✓ Verified | Not enough data | 

#### Administrative

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integration** | 8.6 (1022 reviews) ✓ Verified | Not enough data | 
| **Employee Structure** | 8.4 (903 reviews) ✓ Verified | Not enough data | 
| **Behavior Monitoring** | 8.3 (857 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.8/10 | 2526 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (118 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (118 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (118 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (118 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (117 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (118 reviews) | Not enough data | 
| **Decision Making** | 6.9 (119 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Open Rates** | 8.7 (2098 reviews) | Not enough data | 
| **Link Activity** | 8.8 (2084 reviews) | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Email Platform Integration** | 8.8 (2137 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (2136 reviews) | Not enough data | 
| **Notifications** | 8.8 (2233 reviews) | Not enough data | 
| **Email Categorization** | Feature Not Available | Not enough data | 
| **Templates** | 8.9 (2212 reviews) | Not enough data | 

#### Generative AI

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **AI Text Generation** | 7.5 (485 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.0/10 | 1859 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (105 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (103 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (101 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (103 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (102 reviews) | Not enough data | 

#### Data Sourcing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Data Sourcing** | 8.3 (1357 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (1426 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (1290 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.6 (1546 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (1388 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Lead Scoring** | 8.1 (1346 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (1302 reviews) | Not enough data | 
| **Risk Analysis** | 7.7 (1131 reviews) | Not enough data | 
| **Live Forecasting** | 7.9 (1263 reviews) | Not enough data | 

#### Sales Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (1553 reviews) | Not enough data | 
| **Sales Gamification** | 7.9 (1245 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.4 (1407 reviews) | Not enough data | 
| **Activity Tracking** | 8.9 (1620 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 8.3/10 | 1509 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (62 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (60 reviews) | Not enough data | 

#### Calling

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Record Calls** | 8.6 (1192 reviews) | Not enough data | 
| **Generate Location** | 8.1 (983 reviews) | Not enough data | 
| **Call Types** | 8.6 (1151 reviews) | Not enough data | 
| **Click-to-Call** | 8.7 (1182 reviews) | Not enough data | 
| **Auto Dialer** | 7.9 (70 reviews) | Not enough data | 

#### Contacts

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Personalization** | 8.7 (1257 reviews) | Not enough data | 
| **Information Locater** | 8.4 (1100 reviews) | Not enough data | 
| **Record Prospect Data** | 8.6 (1160 reviews) | Not enough data | 

#### Insights

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Notes** | 9.0 (1347 reviews) | Not enough data | 
| **Daily Summary** | 8.7 (1188 reviews) | Not enough data | 
| **Automated Voicemails** | Feature Not Available | Not enough data | 
| **Automated Emails** | Feature Not Available | Not enough data | 
| **Sorts Prospects** | 8.4 (1092 reviews) | Not enough data | 
| **Automated Note Taking** | 7.5 (67 reviews) | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | 7.7/10 | 1025 |
| **Invoca** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (61 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (60 reviews) | Not enough data | 
| **Proactive Assistance** | 6.8 (59 reviews) | Not enough data | 

#### Content Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Content Import** | 8.4 (805 reviews) | Not enough data | 
| **Content Creation** | Feature Not Available | Not enough data | 
| **Templates** | Feature Not Available | Not enough data | 
| **Advanced Search** | 8.2 (813 reviews) | Not enough data | 
| **Content Storage** | 8.3 (800 reviews) | Not enough data | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Reporting** | 8.4 (884 reviews) | Not enough data | 
| **Alerts** | 8.4 (884 reviews) | Not enough data | 
| **Account-Based Engagement** | 8.4 (827 reviews) | Not enough data | 
| **Content Utilization** | 8.3 (801 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Sales Training ** | 7.5 (38 reviews) | Not enough data | 
| **Sales Coaching** | 7.4 (38 reviews) | Not enough data | 
| **Sales Onboarding** | 7.7 (39 reviews) | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Cross-Functional Alignment** | 7.2 (37 reviews) | Not enough data | 
| **AI and Automation** | 7.1 (39 reviews) | Not enough data | 
| **End-to-End Customer Journey Insights** | 7.4 (38 reviews) | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Marketing Distribution

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.7/10 | 400 |

#### Phone Number Management

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Local Phone Numbers** | Not enough data | 8.8 (303 reviews) | 
| **Toll-Free Numbers** | Not enough data | 9.2 (330 reviews) | 
| **Port Existing Numbers** | Not enough data | 8.5 (200 reviews) | 

#### Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Visitor & Keyword Tracking** | Not enough data | 8.7 (311 reviews) | 
| **Dynamic Number Insertion** | Not enough data | 8.9 (320 reviews) | 
| **Multi-Channel Call Attribution** | Not enough data | 8.7 (283 reviews) | 

#### Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Call Data** | Not enough data | 9.0 (339 reviews) | 
| **Call Recording** | Not enough data | 9.2 (315 reviews) | 
| **Advanced Reporting** | Not enough data | 8.6 (317 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.6 (162 reviews) | 

#### Call Routing

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **IVR** | Not enough data | 8.7 (254 reviews) | 
| **Call Scheduling** | Not enough data | 8.7 (195 reviews) | 
| **Geo-Routing** | Not enough data | 8.3 (164 reviews) | 

#### Administration

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Martech Integrations** | Not enough data | 8.5 (140 reviews) | 
| **Privacy, Security, and Compliance** | Not enough data | 9.1 (165 reviews) | 
| **Performance and Reliability** | Not enough data | 9.2 (192 reviews) | 

#### Agentic AI - Inbound Call Tracking

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | 8.2/10 | 66 |

#### Marketing Operations

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (50 reviews) | 
| **Data Collection** | Not enough data | 9.1 (58 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (52 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (58 reviews) | 
| **Spend Management** | Not enough data | 8.1 (47 reviews) | 
| **White Label** | Not enough data | 7.8 (45 reviews) | 

#### Campaign Activity

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.8 (60 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.7 (65 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.5 (53 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.7 (57 reviews) | 
| **Brand Optimization** | Not enough data | 8.8 (51 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (49 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **HubSpot Sales Hub** | N/A | N/A |
| **Invoca** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

**Unique to HubSpot Sales Hub (12):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)

**Unique to Invoca (5):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Contact Center Quality Assurance Software](https://www.g2.com/categories/contact-center-quality-assurance)


---
## Reviewer Demographics

### By Company Size

| Segment | HubSpot Sales Hub | Invoca | 
|---|---|---|
| **Small-Business** | 60.9% | 38.6% | 
| **Mid-Market** | 35.2% | 33.7% | 
| **Enterprise** | 4.0% | 27.7% | 

### By Industry

#### HubSpot Sales Hub

- **Computer Software:** 16.0%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

#### Invoca

- **Marketing and Advertising:** 27.0%
- **Hospital & Health Care:** 9.0%
- **Financial Services:** 5.6%
- **Telecommunications:** 5.4%
- **Internet:** 5.3%
- **Insurance:** 4.8%
- **Automotive:** 3.1%
- **Consumer Services:** 3.0%
- **Retail:** 3.0%
- **Real Estate:** 2.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9645 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2037 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (812 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)

### Alternatives to Invoca

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (305 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Infinity Call Tracking](https://www.g2.com/products/infinity-call-tracking/reviews) — 4.6/5 stars (157 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6638 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2504 reviews)

---
## Top Discussions

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

### Invoca

- Title: [How do you insure your customers data safety from your employees at invoca ?](https://www.g2.com/discussions/how-do-you-insure-your-customers-data-safety-from-your-employees-at-invoca) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [How granular are call attribution analytics?](https://www.g2.com/discussions/call-attribution-analytics-7f41ba2a-23e2-437c-8c54-78f28ffdcce1) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the..."
- Title: [Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?](https://www.g2.com/discussions/cloud-security-infrastructure-d6fec16b-7380-4997-9668-4508c53de250) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Invoca supports HIPAA for healthcare and PCI DSS for financial services. Additionally, Invoca is GDRP compliant, Privacy Shield and TRUSTe certified,..."
- Title: [Is there a suggestion or a tip you can share when it comes to integrating data with google search or othrs?](https://www.g2.com/discussions/32733-is-there-a-suggestion-or-a-tip-you-can-share-when-it-comes-to-integrating-data-with-google-search-or-othrs) — 1 comment, 1 upvote
  > **Top comment:** "Hi Luis, Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if..."
- Title: [How does the solution track call conversions?](https://www.g2.com/discussions/call-tracking-d657c453-a3fa-4f2f-a68a-4b4f72680e4e) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "There are a variety of call conversion types that you might want to measure, such as purchases made, appointments set, or quotes given. In order to make the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hubspot-sales-hub-vs-invoca)