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Compare HubSpot Sales Hub and Invoca 
Featured Products
At a Glance
Market Segments
Small-Business (60.9% of reviews)
Small-Business (38.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Sales Hub
Star Rating
(13,437)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansInvoca
Star Rating
(962)4.5 out of 5
Market Segments
Small-Business (38.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in automation capabilities, allowing users to streamline workflows effectively. Many users appreciate how it automates tasks such as emails and reminders, which helps them stay organized and manage their sales activities more efficiently.
- Users say that Invoca stands out for its robust call attribution and conversation intelligence features. Reviewers highlight its ability to provide deep insights into customer interactions, enabling marketing and sales teams to optimize their strategies based on accurate data from calls.
- According to verified reviews, HubSpot Sales Hub is praised for its user-friendly interface, making it easy for teams to access customer information and manage leads. Users find the platform intuitive, which contributes to a smoother onboarding experience.
- Reviewers mention that Invoca's quality of support is a significant strength, with many users noting the responsiveness and helpfulness of the support team. This aspect is particularly valued by those who rely on the platform for critical business insights.
- G2 reviewers highlight that while both products have strong features, HubSpot Sales Hub has a larger user base and more recent reviews, indicating a broader market presence and ongoing development. This can be reassuring for potential buyers looking for a well-supported solution.
- Users report that Invoca's focus on call analysis and machine learning provides unique advantages for businesses that prioritize understanding customer conversations. This capability allows teams to refine their approaches based on real-time feedback from calls, enhancing overall customer engagement.
Pricing
Entry-Level Pricing
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Invoca
No pricing availableFree Trial
HubSpot Sales Hub
Free Trial is available
Invoca
Free Trial is available
Ratings
Meets Requirements
8.6
9,802
8.8
816
Ease of Use
8.7
10,688
8.4
817
Ease of Setup
8.4
4,662
8.0
553
Ease of Admin
8.6
3,131
8.3
536
Quality of Support
8.6
8,826
9.1
804
Has the product been a good partner in doing business?
8.7
3,084
9.2
540
Product Direction (% positive)
8.7
9,382
8.8
802
Features by Category
Sales Force Automation
8.7
6063
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
5921
|
Verified
Not enough data
8.5
6103
|
Verified
Not enough data
7.8
4199
|
Verified
Not enough data
8.5
5063
|
Verified
Not enough data
7.8
3256
|
Verified
Not enough data
7.8
3161
|
Verified
Not enough data
8.2
2455
Not enough data
Marketing Automation
8.7
5386
|
Verified
Not enough data
8.5
5051
|
Verified
Not enough data
8.7
5202
|
Verified
Not enough data
8.1
4439
|
Verified
Not enough data
Customer Support
8.3
3634
|
Verified
Not enough data
8.1
2462
Not enough data
8.4
3296
|
Verified
Not enough data
8.0
3277
|
Verified
Not enough data
8.2
3510
|
Verified
Not enough data
Reporting & Analytics
8.2
5773
|
Verified
Not enough data
8.4
6114
|
Verified
Not enough data
7.9
4286
|
Verified
Not enough data
Mobile & Social
8.0
3807
|
Verified
Not enough data
8.1
2457
|
Verified
Not enough data
7.7
4125
|
Verified
Not enough data
Platform
8.1
2908
|
Verified
Not enough data
8.3
2530
|
Verified
Not enough data
8.5
2979
|
Verified
Not enough data
8.1
2280
|
Verified
Not enough data
7.5
1974
Not enough data
8.0
2574
|
Verified
Not enough data
8.6
2978
|
Verified
Not enough data
8.0
1663
Not enough data
Integration
8.4
2263
|
Verified
Not enough data
8.2
2367
|
Verified
Not enough data
8.1
2226
|
Verified
Not enough data
Generative AI
7.4
678
Not enough data
Agentic AI - CRM
7.2
215
Not enough data
7.1
213
Not enough data
7.3
212
Not enough data
7.1
214
Not enough data
7.0
213
Not enough data
7.1
213
Not enough data
7.2
213
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.4
527
Not enough data
8.6
624
Not enough data
8.8
651
Not enough data
8.9
658
Not enough data
Organization
9.0
680
Not enough data
8.8
666
Not enough data
8.7
604
Not enough data
Performance Analysis
8.3
558
Not enough data
8.8
667
Not enough data
Sales Analysis
Feature Not Available
Not enough data
8.7
619
Not enough data
Generative AI
8.2
157
Not enough data
8.3
157
Not enough data
Agentic AI - AI Sales Assistant
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Not enough data
Integrated Workflows
8.8
1632
Not enough data
9.0
1679
Not enough data
8.3
1438
Not enough data
8.2
1337
Not enough data
8.8
1524
Not enough data
8.7
1384
Not enough data
8.5
1304
Not enough data
Repeatability and Reportability
8.6
1478
Not enough data
8.7
1547
Not enough data
8.6
1518
Not enough data
8.1
1394
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.2
1245
Not enough data
8.1
1212
Not enough data
8.2
1203
Not enough data
7.8
1083
Not enough data
7.7
1030
Not enough data
Generative AI
7.3
495
Not enough data
Agentic AI - Sales Engagement
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Not enough data
Call Analytics
8.2
302
9.0
94
8.0
270
8.5
78
8.0
279
8.6
89
Feature Not Available
8.3
75
Agent Performance Management
Feature Not Available
8.4
71
7.5
244
8.0
80
7.7
254
8.3
70
Generative AI
7.7
113
8.2
22
Agentic AI - Conversation Intelligence
7.5
26
6.8
12
7.6
26
6.5
12
7.8
26
7.7
11
7.4
26
7.6
11
7.8
25
7.1
11
7.4
25
6.8
11
7.5
25
7.4
11
Quality Assurance
Not enough data
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Engagement
Not enough data
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Performance
Not enough data
8.9
42
Not enough data
9.1
41
Generative AI
Not enough data
8.2
18
Not enough data
8.6
18
Attribution Modeling
Not enough data
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Agentic AI - Attribution
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Marketing
Not enough data
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Reporting
Not enough data
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Responses
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Not enough data
Platform
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Not enough data
Autonomy - AI Agents
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
Generative AI
9.1
9
Not enough data
9.1
9
Not enough data
Integrations
8.3
523
Not enough data
9.0
719
Not enough data
8.3
588
Not enough data
8.4
577
Not enough data
7.7
488
Not enough data
Branding & Customizatio
8.6
628
Not enough data
8.7
648
Not enough data
8.4
570
Not enough data
Automatic Rules & Configurations
8.7
622
Not enough data
8.9
631
Not enough data
8.5
588
Not enough data
Agentic AI - Business Scheduling
7.7
48
Not enough data
7.6
47
Not enough data
Generative AI
Not enough data
8.5
8
Agentic AI - Visitor Identification
6.0
17
Not enough data
Agentic AI - Sales Performance Management
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Not enough data
Incentives
7.8
772
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Not enough data
Personalization
8.4
970
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1198
|
Verified
Not enough data
8.5
990
|
Verified
Not enough data
Administrative
8.6
1024
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
859
Not enough data
Agentic AI - Email Tracking
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Not enough data
Analytics
8.7
2094
Not enough data
8.8
2082
Not enough data
Feature Not Available
Not enough data
Customizations
8.8
2134
Not enough data
8.9
2133
Not enough data
8.8
2228
Not enough data
Feature Not Available
Not enough data
8.9
2206
Not enough data
Generative AI
7.5
486
Not enough data
Agentic AI - Sales Analytics
7.0
107
Not enough data
7.1
105
Not enough data
7.3
103
Not enough data
7.3
105
Not enough data
7.2
104
Not enough data
Data Sourcing
8.3
1355
Not enough data
8.4
1425
Not enough data
8.2
1293
Not enough data
8.6
1545
Not enough data
8.4
1388
Not enough data
Predictive Analytics
8.1
1347
Not enough data
8.2
1305
Not enough data
7.8
1133
Not enough data
7.9
1264
Not enough data
Sales Management
8.8
1554
Not enough data
7.9
1246
Not enough data
8.4
1409
Not enough data
8.9
1620
Not enough data
Agentic AI - Outbound Call Tracking
7.5
63
Not enough data
7.1
61
Not enough data
Calling
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
70
Not enough data
Contacts
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Not enough data
Insights
9.1
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.5
66
Not enough data
Agentic AI - Sales Enablement
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Not enough data
Content Management
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Not enough data
Analytics
8.4
882
Not enough data
8.4
883
Not enough data
8.4
827
Not enough data
8.3
801
Not enough data
Learning Management - Sales Enablement
7.5
40
Not enough data
7.4
39
Not enough data
7.8
41
Not enough data
Revenue Enablement - Sales Enablement
7.4
39
Not enough data
7.2
39
Not enough data
7.5
40
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
Not enough data
8.8
302
Not enough data
9.2
328
Not enough data
8.5
200
Tracking
Not enough data
8.7
310
Not enough data
8.9
318
Not enough data
8.7
279
Analytics
Not enough data
9.0
338
Not enough data
9.2
315
Not enough data
8.6
316
Not enough data
8.6
158
Call Routing
Not enough data
8.7
253
Not enough data
8.7
195
Not enough data
8.3
163
Administration
Not enough data
8.5
139
Not enough data
9.1
165
Not enough data
9.2
190
Agentic AI - Inbound Call Tracking
Not enough data
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Marketing Operations
Not enough data
8.4
50
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Campaign Activity
Not enough data
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Agentic AI - Marketing Analytics
Not enough data
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Sales Hub and Invoca are categorized as Conversation Intelligence
Unique Categories
HubSpot Sales Hub is categorized as Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Sales Analytics, Visitor Identification, Email Tracking, Sales Performance Management, CRM, AI Agents For Business Operations, and Insurance CRM
Invoca is categorized as Inbound Call Tracking, Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Reviews
Reviewers' Company Size
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Information Technology and Services
12.1%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Marketing and Advertising
27.1%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.7%
Alternatives
Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
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