Compare Fin by Intercom and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (58.4% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
$0.99 1 Outcome
$0.00
Fin by Intercom
Star Rating
(3,824)4.5 out of 5
Market Segments
Small-Business (58.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.99 1 Outcome
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(14,597)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user-friendliness, with many praising its intuitive UI and drag-and-drop builder that simplifies the creation of engaging content. Users appreciate how easy it is to build dashboards and reports without extensive technical knowledge.
- Users say that Fin by Intercom provides a more human-like interaction, with quick and comprehensive responses that make it feel less like a typical AI chatbot. Reviewers highlight its ability to deliver accurate answers and escalate issues to customer support when necessary, enhancing the overall user experience.
- According to verified reviews, HubSpot Marketing Hub's strong automation capabilities are a standout feature, allowing users to streamline their marketing efforts effectively. This has been particularly beneficial for small businesses looking to maximize their marketing impact without overwhelming complexity.
- Reviewers mention that while Fin by Intercom is effective in providing quick answers, some users have experienced limitations in its ability to handle more complex queries. This can lead to frustration when users expect comprehensive support from an AI tool.
- G2 reviewers highlight that HubSpot Marketing Hub's implementation process is generally smooth, with many users noting that it has a better learning curve compared to other platforms like Salesforce. This ease of setup allows teams to get started quickly and focus on their marketing strategies.
- Users report that while both products have strong support features, HubSpot Marketing Hub's support quality is slightly higher, with users appreciating the responsiveness and helpfulness of the support team. In contrast, Fin by Intercom, while effective, sometimes leaves users wanting more in-depth assistance for complex issues.
Pricing
Entry-Level Pricing
Fin by Intercom
Fin with your current helpdesk
$0.99
1 Outcome
Try Fin for 90 days, completely risk-free. If it's not the right fit, you can request a refund – no questions asked.
- Fin AI Agent works seamlessly with any helpdesk, including Zendesk, Salesforce, HubSpot, and more.
- Set up in under an hour
- Handles tickets, cases, emails, live chat, WhatsApp, SMS, and more
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Fin by Intercom
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
2,882
8.5
9,798
Ease of Use
8.9
2,913
8.6
11,482
Ease of Setup
8.4
1,513
8.1
7,185
Ease of Admin
8.6
1,341
8.5
5,024
Quality of Support
8.6
2,778
8.7
9,265
Has the product been a good partner in doing business?
8.8
1,337
8.7
4,942
Product Direction (% positive)
8.8
2,734
8.9
9,434
Features by Category
Email Marketing
Not enough data
8.8
5603
|
Verified
Not enough data
8.9
5452
|
Verified
Not enough data
8.6
5407
|
Verified
Not enough data
8.8
5137
|
Verified
Online Marketing
Not enough data
8.5
5291
|
Verified
Not enough data
8.2
4577
|
Verified
Not enough data
8.1
4299
|
Verified
Not enough data
8.1
4813
|
Verified
Not enough data
8.1
4458
|
Verified
Lead Management
Not enough data
8.5
5039
|
Verified
Not enough data
8.1
4743
|
Verified
Not enough data
8.4
4864
|
Verified
Not enough data
8.0
4367
|
Verified
Not enough data
8.4
4819
|
Verified
Not enough data
8.2
4532
|
Verified
Not enough data
8.4
4502
|
Verified
Not enough data
8.4
4550
|
Verified
Campaign Management
Not enough data
8.2
4111
|
Verified
Not enough data
7.9
3687
|
Verified
Not enough data
7.9
3632
|
Verified
Not enough data
7.2
2774
|
Verified
Social
Not enough data
7.7
3732
|
Verified
Not enough data
8.1
4137
|
Verified
Not enough data
8.1
4120
|
Verified
Not enough data
8.0
3985
|
Verified
Not enough data
7.7
3204
|
Verified
Reporting & Analytics
Not enough data
8.3
5221
|
Verified
Not enough data
8.0
4826
|
Verified
Not enough data
7.6
3979
|
Verified
Not enough data
7.5
3664
|
Verified
Not enough data
7.7
4071
|
Verified
Platform
Not enough data
7.9
3533
|
Verified
Not enough data
8.5
3582
|
Verified
Not enough data
8.7
3496
|
Verified
Not enough data
8.0
2470
|
Verified
Not enough data
7.4
2369
|
Verified
Not enough data
8.6
3329
|
Verified
Not enough data
7.9
2543
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
296
Not enough data
6.8
287
Not enough data
6.8
290
Not enough data
6.6
289
Not enough data
6.6
289
Not enough data
6.7
292
Integration
Not enough data
8.4
3524
|
Verified
Not enough data
8.0
3209
|
Verified
Not enough data
8.1
2994
|
Verified
Ticket and Case Management
8.6
1103
|
Verified
Not enough data
8.8
1123
|
Verified
Not enough data
8.7
1101
|
Verified
Not enough data
8.6
1152
|
Verified
Not enough data
8.3
681
|
Verified
Not enough data
8.8
1138
|
Verified
Not enough data
8.8
1063
|
Verified
Not enough data
8.6
964
|
Verified
Not enough data
Generative AI
8.3
249
Not enough data
8.2
250
Not enough data
Agentic AI - Help Desk
7.8
62
Not enough data
8.3
62
Not enough data
7.9
62
Not enough data
Communication Channels
8.8
894
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
9.4
1269
|
Verified
Not enough data
8.3
812
Not enough data
7.6
523
Not enough data
Platform
8.1
722
|
Verified
Not enough data
8.2
1270
|
Verified
Not enough data
8.7
826
|
Verified
Not enough data
8.7
791
|
Verified
Not enough data
8.1
1018
|
Verified
Not enough data
8.2
1019
|
Verified
Not enough data
Lead Intelligence
Not enough data
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1243
Lead Management
Not enough data
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1153
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Agentic AI - Account Data Management
Not enough data
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
89
Messenger
8.8
383
|
Verified
8.0
1214
|
Verified
8.1
363
|
Verified
7.4
1042
|
Verified
9.3
478
|
Verified
7.9
1257
|
Verified
8.5
327
|
Verified
7.8
1180
|
Verified
Channels
8.0
293
|
Verified
8.0
1443
|
Verified
9.0
438
|
Verified
8.2
1420
|
Verified
7.9
207
|
Verified
7.1
839
7.3
121
6.8
737
|
Verified
8.1
229
|
Verified
7.4
796
|
Verified
Customers
8.8
428
|
Verified
8.2
1486
|
Verified
8.6
432
|
Verified
8.2
1473
|
Verified
8.2
436
|
Verified
8.3
1618
|
Verified
8.3
387
|
Verified
8.4
1570
|
Verified
8.2
379
|
Verified
8.2
1474
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
User Analysis
8.6
140
Not enough data
8.4
157
Not enough data
User Support
9.1
167
Not enough data
8.1
119
Not enough data
8.8
151
Not enough data
Walkthrough Type
8.9
136
Not enough data
9.0
146
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Channels
8.8
229
Not enough data
8.3
218
Not enough data
Feature Not Available
Not enough data
Design
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
230
Not enough data
8.7
222
Not enough data
8.6
215
Not enough data
Generative AI
Feature Not Available
Not enough data
8.3
86
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Integrations
Not enough data
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Reporting
Not enough data
8.4
310
Not enough data
8.3
295
Not enough data
8.1
301
Platform Basics
Not enough data
8.5
242
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
236
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
257
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1276
Not enough data
8.3(won by default)
1331
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Social Management
Not enough data
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2253
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
74
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
441
Platform Data
Not enough data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
69
Social Functionality
Not enough data
8.1
1311
Campaign Management
Not enough data
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Responses
9.1
84
9.0
23
9.0
86
8.9
22
9.0
84
8.0
22
Automation - AI Agents
7.7
61
7.8
23
8.7
63
7.4
24
Feature Not Available
8.0
23
8.1
63
Feature Not Available
8.7
63
7.6
24
Platform
9.1
81
8.2
23
8.8
82
8.9
23
9.1
83
8.0
22
Autonomy - AI Agents
8.5
65
Feature Not Available
8.6
65
7.1
23
8.4
64
7.5
23
8.7
67
Feature Not Available
Generative AI
Feature Not Available
8.3
24
8.8
50
7.9
24
Responses
8.8
597
Not enough data
8.8
587
Not enough data
9.0
589
Not enough data
8.8
558
Not enough data
8.6
478
Not enough data
Platform
9.5
616
Not enough data
8.9
584
Not enough data
8.8
579
Not enough data
8.7
564
Not enough data
8.2
419
Not enough data
8.9
528
Not enough data
8.8
583
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
143
Not enough data
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Generative AI
Not enough data
7.1
349
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Conversational Platform
8.7
1058
Not enough data
8.7
839
Not enough data
8.7
858
Not enough data
9.0
779
Not enough data
Support Automation
8.6
859
Not enough data
8.7
901
Not enough data
8.5
519
Not enough data
8.8
813
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
156
Not enough data
Customer Support
8.6
202
Not enough data
7.4
185
Not enough data
9.0
214
Not enough data
Automation
8.4
211
Not enough data
8.3
208
Not enough data
8.5
198
Not enough data
Artificial Intelligence
8.5
201
Not enough data
8.6
193
Not enough data
8.5
205
Not enough data
Generative AI
8.3
297
Not enough data
8.3
295
Not enough data
Feature Not Available
Not enough data
Communication
9.2
1443
|
Verified
Not enough data
8.9
1451
|
Verified
Not enough data
8.7
1192
|
Verified
Not enough data
9.1
1358
|
Verified
Not enough data
8.2
595
Not enough data
Internal Use
8.2
1270
|
Verified
Not enough data
8.7
1095
|
Verified
Not enough data
8.2
1043
|
Verified
Not enough data
8.7
1251
|
Verified
Not enough data
8.9
1321
|
Verified
Not enough data
8.6
1289
|
Verified
Not enough data
Generative AI
8.2
94
Not enough data
Self-Service Experience
9.0
657
Not enough data
8.9
653
Not enough data
Feature Not Available
Not enough data
8.2
491
Not enough data
8.4
536
Not enough data
Self-Service Platform
8.7
532
Not enough data
8.8
540
Not enough data
8.4
482
Not enough data
8.6
524
Not enough data
Agentic AI - Customer Self-Service
7.4
47
Not enough data
7.9
47
Not enough data
7.4
47
Not enough data
7.9
49
Not enough data
8.1
51
Not enough data
7.5
48
Not enough data
7.5
47
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Process
9.3
89
Not enough data
9.0
86
Not enough data
9.6
89
Not enough data
Channels
9.4
89
Not enough data
8.8
88
Not enough data
9.5
91
Not enough data
8.3
81
Not enough data
8.8
83
Not enough data
Insight
9.1
86
Not enough data
9.2
88
Not enough data
8.8
83
Not enough data
9.3
83
Not enough data
Generative AI
Feature Not Available
Not enough data
7.4
17
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Lead Management
Not enough data
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Marketing Campaigns
Not enough data
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Natural Language Interaction - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intent & Action Handling - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Context & Personalization - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Enterprise Integration & Deployment - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2238
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2877
|
Verified
Not enough data
8.4
3123
|
Verified
Not enough data
7.8
2375
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2393
|
Verified
Not enough data
7.5
538
Agentic AI - Marketing Analytics
Not enough data
6.7
171
Not enough data
6.9
166
Not enough data
6.6
166
Customer Query Resolution - AI Customer Support Agents
7.9
192
Not enough data
7.9
199
Not enough data
7.8
167
Not enough data
8.5
191
Not enough data
8.0
161
Not enough data
Customer Interaction Automation - AI Customer Support Agents
7.5
158
Not enough data
7.9
160
Not enough data
7.9
173
Not enough data
8.5
191
Not enough data
Automation
8.4
194
Not enough data
8.0
163
Not enough data
7.2
156
Not enough data
Autonomy
7.6
162
Not enough data
7.7
163
Not enough data
7.2
161
Not enough data
7.7
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fin by Intercom and HubSpot Marketing Hub are categorized as AI Agents For Business Operations and Conversational Marketing
Unique Categories
Fin by Intercom is categorized as AI Customer Support Agents, Customer Service Automation, Digital Customer Service Platforms, Shared Inbox, Conversational Support, Customer Communications Management, Digital Adoption Platform, Chatbots, Social Customer Service, Live Chat, Help Desk, Customer Self-Service, and Conversational Interface Agents
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Fin by Intercom
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.5%
Information Technology and Services
13.2%
Financial Services
7.2%
Internet
4.9%
Marketing and Advertising
4.7%
Other
43.5%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is Intercom used for?
3 Comments
JT
for sending emails to our correspondents and monitoring our callsRead more
While interaction can be audio visual emojies be developed
2 Comments
SG
I do not think they have developed Intercom that far yet, though it would be great.Read more
¿What is the best economic model in order to use Intercom?
2 Comments
AB
Plus is $39/seat (User) per month.
Its enough to get startedRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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