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At a Glance
Market Segments
Small-Business (58.7% of reviews)
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.99 1 Resolution
$0.00
Fin by Intercom
Star Rating
(3,691)4.5 out of 5
Market Segments
Small-Business (58.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.99 1 Resolution
Free Trial is available
Browse all 5 pricing plansHubSpot Marketing Hub
Star Rating
(14,298)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Fin by Intercom. Users appreciate its ability to connect various business aspects seamlessly, enhancing their marketing efforts.
- Users say that HubSpot Marketing Hub offers a more intuitive experience, particularly in data management and email sequencing. Recent feedback highlights how it helps streamline processes, making it a favorite among small businesses looking for comprehensive marketing solutions.
- Reviewers mention that while Fin by Intercom is user-friendly and effective for organizing customer conversations, it lacks the extensive features and integrations that HubSpot provides. Users value the detailed guidance and content documentation in Fin, but some feel it doesn't match the depth of HubSpot's capabilities.
- According to verified reviews, both products have similar star ratings, but HubSpot's larger volume of reviews indicates a more reliable consensus on its performance. Users frequently highlight HubSpot's robust support and feature set, which they find essential for their marketing strategies.
- Users appreciate Fin by Intercom for its straightforward setup and monitoring processes, which many find easy to navigate. However, they also express a desire for more advanced features that could enhance their customer interaction automation compared to HubSpot's offerings.
- G2 reviewers note that while both platforms are effective, HubSpot Marketing Hub's higher G2 Score reflects its broader market presence and influence, making it a more trusted choice for businesses looking to invest in long-term marketing solutions.
Pricing
Entry-Level Pricing
Fin by Intercom
Fin with your current helpdesk
$0.99
1 Resolution
Try Fin for 90 days, completely risk-free. If it's not the right fit, you can request a refund—no questions asked.
- Fin AI Agent works seamlessly with any helpdesk, including Zendesk, Salesforce, HubSpot, and more.
- Set up in under an hour
- Handles tickets, cases, emails, live chat, WhatsApp, SMS, and more
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Fin by Intercom
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
2,819
8.5
9,610
Ease of Use
8.9
2,849
8.6
11,289
Ease of Setup
8.4
1,458
8.1
7,008
Ease of Admin
8.6
1,305
8.5
4,957
Quality of Support
8.6
2,715
8.7
9,091
Has the product been a good partner in doing business?
8.8
1,302
8.7
4,875
Product Direction (% positive)
8.8
2,670
8.8
9,247
Features by Category
Email Marketing
Not enough data
8.8
5531
|
Verified
Not enough data
8.9
5396
|
Verified
Not enough data
8.6
5387
|
Verified
Not enough data
8.8
5092
|
Verified
Online Marketing
Not enough data
8.5
5237
|
Verified
Not enough data
8.2
4560
|
Verified
Not enough data
8.1
4285
|
Verified
Not enough data
8.1
4806
|
Verified
Not enough data
8.1
4448
|
Verified
Lead Management
Not enough data
8.5
4998
|
Verified
Not enough data
8.1
4729
|
Verified
Not enough data
8.4
4841
|
Verified
Not enough data
8.0
4344
|
Verified
Not enough data
8.4
4782
|
Verified
Not enough data
8.2
4515
|
Verified
Not enough data
8.4
4488
|
Verified
Not enough data
8.4
4496
|
Verified
Campaign Management
Not enough data
8.2
4085
|
Verified
Not enough data
7.9
3674
|
Verified
Not enough data
7.9
3624
|
Verified
Not enough data
7.2
2770
|
Verified
Social
Not enough data
7.7
3728
|
Verified
Not enough data
8.1
4133
|
Verified
Not enough data
8.1
4099
|
Verified
Not enough data
8.0
3980
|
Verified
Not enough data
7.7
3201
|
Verified
Reporting & Analytics
Not enough data
8.3
5150
|
Verified
Not enough data
8.0
4814
|
Verified
Not enough data
7.6
3963
|
Verified
Not enough data
7.5
3646
|
Verified
Not enough data
7.7
4064
|
Verified
Platform
Not enough data
8.0
3499
|
Verified
Not enough data
8.5
3529
|
Verified
Not enough data
8.7
3487
|
Verified
Not enough data
8.0
2466
|
Verified
Not enough data
7.4
2365
|
Verified
Not enough data
8.6
3317
|
Verified
Not enough data
7.9
2538
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.8
290
Not enough data
6.8
288
Not enough data
6.8
287
Not enough data
6.6
289
Not enough data
6.6
287
Not enough data
6.7
289
Integration
Not enough data
8.4
3511
|
Verified
Not enough data
8.0
3195
|
Verified
Not enough data
8.1
2981
|
Verified
Ticket and Case Management
8.6
1100
|
Verified
Not enough data
8.8
1118
|
Verified
Not enough data
8.7
1095
|
Verified
Not enough data
8.6
1144
|
Verified
Not enough data
8.3
680
|
Verified
Not enough data
8.8
1136
|
Verified
Not enough data
8.8
1060
|
Verified
Not enough data
8.6
961
|
Verified
Not enough data
Generative AI
8.3
247
Not enough data
8.2
248
Not enough data
Agentic AI - Help Desk
7.8
60
Not enough data
8.2
61
Not enough data
7.9
61
Not enough data
Communication Channels
8.8
891
|
Verified
Not enough data
8.8
1090
|
Verified
Not enough data
9.4
1264
|
Verified
Not enough data
8.3
812
Not enough data
7.6
522
Not enough data
Platform
8.1
720
|
Verified
Not enough data
8.2
1266
|
Verified
Not enough data
8.7
823
|
Verified
Not enough data
8.6
788
|
Verified
Not enough data
8.1
1015
|
Verified
Not enough data
8.2
1017
|
Verified
Not enough data
Lead Intelligence
Not enough data
7.8
1156
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1237
Lead Management
Not enough data
8.3
1328
Not enough data
7.5
1155
Not enough data
8.0
1211
Marketing Campaigns
Not enough data
7.9
1175
Not enough data
7.4
1063
Not enough data
7.5
1120
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1266
Campaign Execution
Not enough data
7.8
1155
Not enough data
7.8
1088
Not enough data
7.7
1033
Not enough data
8.7
1405
Agentic AI - Account Data Management
Not enough data
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.8
92
Not enough data
6.5
91
Messenger
8.8
383
|
Verified
8.0
1215
|
Verified
8.1
363
|
Verified
7.4
1043
|
Verified
9.3
478
|
Verified
7.9
1257
|
Verified
8.5
327
|
Verified
7.8
1181
|
Verified
Channels
8.0
293
|
Verified
8.0
1442
|
Verified
9.0
438
|
Verified
8.1
1420
|
Verified
7.9
207
|
Verified
7.1
840
7.3
121
6.8
738
|
Verified
8.1
229
|
Verified
7.4
797
|
Verified
Customers
8.8
428
|
Verified
8.2
1487
|
Verified
8.6
432
|
Verified
8.2
1474
|
Verified
8.2
436
|
Verified
8.3
1619
|
Verified
8.3
387
|
Verified
8.4
1569
|
Verified
8.2
379
|
Verified
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
User Analysis
8.6
140
Not enough data
8.4
157
Not enough data
User Support
9.1
167
Not enough data
8.1
119
Not enough data
8.8
151
Not enough data
Walkthrough Type
8.9
136
Not enough data
9.0
146
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Channels
8.7
226
Not enough data
8.3
218
Not enough data
Feature Not Available
Not enough data
Design
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
230
Not enough data
8.7
222
Not enough data
8.6
215
Not enough data
Generative AI
Feature Not Available
Not enough data
8.2
84
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
253
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
298
Platform Basics
Not enough data
8.5
240
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
230
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.8
23
Not enough data
7.2
23
Platform Basics
Not enough data
8.2
557
Not enough data
8.5
639
Platform Reporting
Not enough data
8.4
655
Not enough data
8.6
698
Content & Collaboration
Not enough data
8.3(won by default)
1274
Not enough data
8.3(won by default)
1328
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1405
Not enough data
8.3(won by default)
966
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2368
Not enough data
8.4(won by default)
2104
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
951
Not enough data
7.3(won by default)
325
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Platform Basics
Not enough data
8.1
429
Not enough data
8.0
438
Platform Data
Not enough data
8.0
434
Not enough data
7.9
432
Not enough data
8.5
483
Not enough data
8.2
437
Platform Additional Functionality
Not enough data
8.0
423
Not enough data
8.2
443
Not enough data
8.2
438
Agentic AI - Customer Journey Analytics
Not enough data
6.6
85
Not enough data
6.7
84
Not enough data
6.7
85
Not enough data
6.8
85
Platform Interoperability
Not enough data
8.0
593
Agentic AI - Social Media Advertising
Not enough data
7.2
62
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.5
67
Social Functionality
Not enough data
8.2
1311
Campaign Management
Not enough data
8.3
1327
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1192
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1336
Not enough data
8.8
1359
Not enough data
8.6
1183
Not enough data
8.3
1309
Not enough data
8.6
1349
Not enough data
8.4
1054
Not enough data
8.4
1248
Responses
9.1
84
9.0
24
9.0
86
8.9
23
9.0
84
8.0
23
Automation - AI Agents
7.7
61
7.6
24
8.7
63
7.3
25
Feature Not Available
8.1
24
8.1
63
Feature Not Available
8.7
63
7.6
24
Platform
9.1
81
8.2
24
8.8
82
8.7
24
9.1
83
7.8
23
Autonomy - AI Agents
8.4
64
Feature Not Available
8.6
64
7.2
24
8.4
63
7.6
24
8.7
66
Feature Not Available
Generative AI
Feature Not Available
8.3
24
8.8
50
7.9
24
Responses
8.8
596
Not enough data
8.8
586
Not enough data
9.0
586
Not enough data
8.8
556
Not enough data
8.6
478
Not enough data
Platform
9.5
611
Not enough data
8.9
581
Not enough data
8.8
578
Not enough data
8.7
561
Not enough data
8.2
419
Not enough data
8.9
528
Not enough data
8.8
582
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
140
Not enough data
Page Customization
Not enough data
8.4
1358
|
Verified
Not enough data
7.9
1396
|
Verified
Not enough data
7.9
1280
|
Verified
Not enough data
8.1
1318
|
Verified
Page Optimization
Not enough data
8.1
1183
|
Verified
Not enough data
8.0
1292
|
Verified
Not enough data
8.1
1331
|
Verified
Not enough data
7.8
1220
|
Verified
Integrations
Not enough data
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Generative AI
Not enough data
7.1
348
Agentic AI - Landing Page Builders
Not enough data
6.5
84
Conversational Platform
8.7
1058
Not enough data
8.7
837
Not enough data
8.7
858
Not enough data
9.0
779
Not enough data
Support Automation
8.6
859
Not enough data
8.7
901
Not enough data
8.5
518
Not enough data
8.8
809
Not enough data
Generative AI
Feature Not Available
Not enough data
8.4
154
Not enough data
Customer Support
8.6
199
Not enough data
7.4
184
Not enough data
9.0
206
Not enough data
Automation
8.4
204
Not enough data
8.3
206
Not enough data
8.5
197
Not enough data
Artificial Intelligence
8.5
197
Not enough data
8.6
192
Not enough data
8.5
198
Not enough data
Generative AI
8.3
295
Not enough data
8.3
293
Not enough data
Feature Not Available
Not enough data
Communication
9.2
1440
|
Verified
Not enough data
8.9
1448
|
Verified
Not enough data
8.7
1190
|
Verified
Not enough data
9.1
1355
|
Verified
Not enough data
8.2
594
Not enough data
Internal Use
8.2
1266
|
Verified
Not enough data
8.7
1093
|
Verified
Not enough data
8.2
1042
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.9
1318
|
Verified
Not enough data
8.6
1286
|
Verified
Not enough data
Generative AI
8.2
94
Not enough data
Self-Service Experience
8.9
652
Not enough data
8.9
651
Not enough data
Feature Not Available
Not enough data
8.2
490
Not enough data
8.4
535
Not enough data
Self-Service Platform
8.7
530
Not enough data
8.7
534
Not enough data
8.4
474
Not enough data
8.6
519
Not enough data
Agentic AI - Customer Self-Service
7.4
46
Not enough data
7.8
45
Not enough data
7.4
46
Not enough data
7.8
47
Not enough data
8.1
50
Not enough data
7.4
47
Not enough data
7.5
46
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Process
9.3
89
Not enough data
9.0
86
Not enough data
9.6
89
Not enough data
Channels
9.4
89
Not enough data
8.8
88
Not enough data
9.5
91
Not enough data
8.3
81
Not enough data
8.8
83
Not enough data
Insight
9.1
86
Not enough data
9.2
87
Not enough data
8.8
83
Not enough data
9.3
83
Not enough data
Generative AI
Feature Not Available
Not enough data
7.2
16
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
7.0
78
Not enough data
7.2
77
Not enough data
7.0
79
Not enough data
7.2
80
Not enough data
7.1
78
Lead Intelligence
Not enough data
8.0
793
Not enough data
8.3
826
Not enough data
8.3
843
Lead Management
Not enough data
8.4
910
Not enough data
7.7
782
Not enough data
8.1
852
Marketing Campaigns
Not enough data
8.0
815
Not enough data
7.6
720
Not enough data
7.8
781
Not enough data
8.0
776
Not enough data
8.2
887
Not enough data
8.1
831
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.7
2234
|
Verified
Not enough data
8.3
2674
|
Verified
Not enough data
8.0
2443
|
Verified
Not enough data
8.5
2474
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2872
|
Verified
Not enough data
8.3
3112
|
Verified
Not enough data
7.8
2373
|
Verified
Not enough data
8.1
2559
|
Verified
Not enough data
8.0
2391
|
Verified
Not enough data
7.5
534
Agentic AI - Marketing Analytics
Not enough data
6.7
170
Not enough data
6.9
163
Not enough data
6.6
165
Customer Query Resolution - AI Customer Support Agents
7.7
169
Not enough data
7.9
166
Not enough data
7.7
164
Not enough data
8.5
164
Not enough data
8.0
159
Not enough data
Customer Interaction Automation - AI Customer Support Agents
7.4
157
Not enough data
7.9
158
Not enough data
7.9
160
Not enough data
8.3
161
Not enough data
Automation
8.1
161
Not enough data
7.9
158
Not enough data
7.2
154
Not enough data
Autonomy
7.5
161
Not enough data
7.7
161
Not enough data
7.2
157
Not enough data
7.6
160
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fin by Intercom and HubSpot Marketing Hub are categorized as AI Agents For Business Operations and Conversational Marketing
Unique Categories
Fin by Intercom is categorized as AI Customer Support Agents, Customer Service Automation, Digital Customer Service Platforms, Shared Inbox, Conversational Support, Customer Communications Management, Digital Adoption Platform, Chatbots, Social Customer Service, Live Chat, Help Desk, and Customer Self-Service
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Fin by Intercom
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.7%
Information Technology and Services
13.1%
Financial Services
7.2%
Internet
4.9%
Marketing and Advertising
4.6%
Other
43.5%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
What is Intercom used for?
3 Comments
JT
for sending emails to our correspondents and monitoring our callsRead more
While interaction can be audio visual emojies be developed
2 Comments
SG
I do not think they have developed Intercom that far yet, though it would be great.Read more
¿What is the best economic model in order to use Intercom?
2 Comments
AB
Plus is $39/seat (User) per month.
Its enough to get startedRead more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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