Introducing G2.ai, the future of software buying.Try now
Compare Heap and Iterable 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Inflection.io
Visit Website
At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Mid-Market (55.3% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
No pricing available
Heap
Star Rating
(1,095)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansIterable
Star Rating
(755)4.4 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with ratings of 9.0, while Heap | by Contentsquare focuses more on analytics and user behavior tracking, which may not be as robust for email campaigns.
- Reviewers mention that Iterable's "Manage Email Deliverability" feature, rated at 8.3, is crucial for ensuring emails reach their intended audience, whereas Heap's strengths lie in "User Behavior" metrics like "Click Tracking" and "Eye Tracking," rated at 9.4 and 9.1 respectively, which provide deeper insights into user interactions.
- G2 users highlight that Iterable's "Automated Email Responses" feature, rated at 8.3, is beneficial for maintaining customer engagement, while Heap's "Custom Event Tracking" feature, rated at 8.8, allows for tailored analytics that can enhance user experience but may require more setup.
- Users on G2 report that Iterable's "Dynamic Content" feature, rated at 8.3, allows for personalized marketing efforts, while Heap | by Contentsquare shines in "Retention" and "Conversions," both rated at 8.0 and 8.7 respectively, indicating a stronger focus on user engagement and conversion optimization.
- Reviewers mention that Iterable's "Campaigns" capabilities, particularly in "Email Campaigns" rated at 9.2, are superior for marketers looking to execute targeted campaigns, whereas Heap's analytics features like "User-Level Analytics" rated at 8.7 provide valuable insights for product teams but may not directly support campaign execution.
- Users say that Iterable's "Quality of Support" is rated at 8.9, indicating a strong customer service experience, while Heap's support, rated at 8.7, is also commendable but may not match the level of assistance provided by Iterable, especially for new users navigating the platform.
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Iterable
No pricing availableFree Trial
Heap
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.6
857
8.5
605
Ease of Use
8.1
866
8.4
618
Ease of Setup
8.5
314
7.7
308
Ease of Admin
8.6
317
8.5
229
Quality of Support
8.7
680
8.8
589
Has the product been a good partner in doing business?
8.8
299
9.1
231
Product Direction (% positive)
8.7
795
9.1
598
Features by Category
Email Marketing
Not enough data
8.9
463
|
Verified
Not enough data
9.0
453
|
Verified
Not enough data
8.2
440
|
Verified
Not enough data
8.3
391
|
Verified
Online Marketing
Not enough data
6.2
264
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.4
434
|
Verified
Not enough data
8.1
395
|
Verified
Not enough data
6.9
269
|
Verified
Lead Management
Not enough data
7.3
300
|
Verified
Not enough data
7.4
330
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
284
|
Verified
Not enough data
7.3
274
|
Verified
Not enough data
7.4
276
|
Verified
Campaign Management
Not enough data
7.7
290
Not enough data
6.9
262
|
Verified
Not enough data
6.6
239
Not enough data
6.0
220
Social
Not enough data
5.7
203
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
219
Reporting & Analytics
Not enough data
7.6
426
|
Verified
Not enough data
6.5
285
|
Verified
Not enough data
6.6
274
|
Verified
Not enough data
6.5
272
|
Verified
Not enough data
5.7
224
|
Verified
Platform
Not enough data
8.0
329
|
Verified
Not enough data
8.4
329
|
Verified
Not enough data
8.5
335
|
Verified
Not enough data
7.4
223
Not enough data
8.0
309
|
Verified
Not enough data
8.3
334
|
Verified
Not enough data
7.1
240
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
7.2
22
Not enough data
7.4
22
Integration
Not enough data
7.8
338
|
Verified
Not enough data
8.0
335
|
Verified
Not enough data
7.6
279
|
Verified
Metrics
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Not enough data
Reporting
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Not enough data
Other
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
Not enough data
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Behavior
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
Not enough data
A/B Testing
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Not enough data
Visitor Information
9.3
66
Not enough data
8.9
61
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Product Analytics
8.3
301
Not enough data
8.7
359
Not enough data
8.5
328
Not enough data
8.7
352
Not enough data
7.9
106
Not enough data
8.4
224
Not enough data
7.8
93
Not enough data
8.3
255
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Not enough data
Administration
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.7
41
Not enough data
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Not enough data
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
14
Not enough data
5.6
12
Not enough data
7.9
13
Not enough data
8.6
13
Edit
Not enough data
7.7
13
Not enough data
8.8
15
Not enough data
8.7
14
Logistics
Not enough data
8.7
14
Not enough data
7.7
11
Not enough data
8.5
11
Not enough data
8.1
12
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.6
23
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
9.2
30
8.1
37
9.2
31
8.1
37
Platform Data
9.1
32
7.3
37
8.7
34
6.9
36
9.2
33
6.7
36
8.9
33
7.0
35
Platform Additional Functionality
9.2
33
7.3
34
8.9
31
7.3
32
7.9
15
6.8
34
Agentic AI - Customer Journey Analytics
Not enough data
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Iterable are categorized as Customer Journey Analytics
Unique Categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Enterprise Feedback Management
Iterable is categorized as Marketing Automation, Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.5%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.7%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.6%
Discussions
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
