Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Fin by Intercom 
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (58.5% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$0.99 1 Outcome
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansFin by Intercom
Star Rating
(3,820)4.5 out of 5
Market Segments
Small-Business (58.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.99 1 Outcome
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Agentforce Marketing excels in its powerful automation capabilities, particularly with features like Journey Builder, which automates customer journeys based on user behavior, making it a strong choice for businesses focused on data-driven marketing.
- Users say that Fin by Intercom stands out for its human-like interaction, providing quick and comprehensive responses that feel less robotic compared to other AI chatbots, which enhances user experience and satisfaction.
- Reviewers mention that while Agentforce Marketing offers a comprehensive 360-degree view of the customer, it may require a steeper learning curve, as some users have noted challenges with configuration and setup.
- According to verified reviews, Fin by Intercom is praised for its ease of use, with many users appreciating its straightforward interface that allows for quick answers and seamless transitions to customer service when needed.
- Users highlight that Agentforce Marketing's advanced features, such as SQL audience segmentation, are beneficial for creating personalized marketing campaigns, but they also note that these features can be overwhelming for smaller businesses.
- G2 reviewers indicate that while both products have strong support, Fin by Intercom receives higher marks for quality of support, with users appreciating the responsiveness and helpfulness of the customer service team.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Fin by Intercom
Fin with your current helpdesk
$0.99
1 Outcome
Try Fin for 90 days, completely risk-free. If it's not the right fit, you can request a refund – no questions asked.
- Fin AI Agent works seamlessly with any helpdesk, including Zendesk, Salesforce, HubSpot, and more.
- Set up in under an hour
- Handles tickets, cases, emails, live chat, WhatsApp, SMS, and more
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableFin by Intercom
Free Trial is available
Ratings
Meets Requirements
8.2
3,279
8.7
2,877
Ease of Use
7.6
3,456
8.9
2,908
Ease of Setup
7.3
1,944
8.4
1,510
Ease of Admin
7.8
1,715
8.6
1,340
Quality of Support
7.7
3,093
8.6
2,773
Has the product been a good partner in doing business?
8.0
1,680
8.8
1,336
Product Direction (% positive)
7.5
3,172
8.8
2,729
Features by Category
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1150
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
190
Not enough data
8.0
678
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
534
Not enough data
7.4
496
Not enough data
Ticket and Case Management
Not enough data
8.6
1102
|
Verified
Not enough data
8.8
1122
|
Verified
Not enough data
8.7
1100
|
Verified
Not enough data
8.6
1151
|
Verified
Not enough data
8.3
681
|
Verified
Not enough data
8.8
1138
|
Verified
Not enough data
8.8
1063
|
Verified
Not enough data
8.6
964
|
Verified
Generative AI
Not enough data
8.3
249
Not enough data
8.2
249
Agentic AI - Help Desk
Not enough data
7.8
62
Not enough data
8.3
62
Not enough data
7.9
62
Communication Channels
Not enough data
8.8
894
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
9.4
1269
|
Verified
Not enough data
8.3
812
Not enough data
7.6
523
Platform
Not enough data
8.1
722
|
Verified
Not enough data
8.2
1270
|
Verified
Not enough data
8.7
826
|
Verified
Not enough data
8.7
791
|
Verified
Not enough data
8.1
1018
|
Verified
Not enough data
8.2
1019
|
Verified
Messenger
Not enough data
8.8
383
|
Verified
Not enough data
8.1
363
|
Verified
Not enough data
9.3
478
|
Verified
Not enough data
8.5
327
|
Verified
Channels
Not enough data
8.0
293
|
Verified
Not enough data
9.0
438
|
Verified
Not enough data
7.9
207
|
Verified
Not enough data
7.3
121
Not enough data
8.1
229
|
Verified
Customers
Not enough data
8.8
428
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
8.2
436
|
Verified
Not enough data
8.3
387
|
Verified
Not enough data
8.2
379
|
Verified
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
8.6
140
Not enough data
8.4
157
User Support
Not enough data
9.1
167
Not enough data
8.1
119
Not enough data
8.8
151
Walkthrough Type
Not enough data
8.9
136
Not enough data
9.0
146
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
8.8
229
Not enough data
8.3
218
Not enough data
Feature Not Available
Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
230
Not enough data
8.7
222
Not enough data
8.6
215
Generative AI
Not enough data
Feature Not Available
Not enough data
8.2
85
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
9.1
84
Not enough data
9.0
86
Not enough data
9.0
84
Automation - AI Agents
Not enough data
7.7
61
Not enough data
8.7
63
Not enough data
Feature Not Available
Not enough data
8.1
63
Not enough data
8.7
63
Platform
Not enough data
9.1
81
Not enough data
8.8
82
Not enough data
9.1
83
Autonomy - AI Agents
Not enough data
8.5
65
Not enough data
8.6
65
Not enough data
8.4
64
Not enough data
8.7
67
Generative AI
Not enough data
Feature Not Available
Not enough data
8.8
50
Responses
Not enough data
8.8
597
Not enough data
8.8
587
Not enough data
9.0
589
Not enough data
8.8
558
Not enough data
8.6
478
Platform
Not enough data
9.5
616
Not enough data
8.9
584
Not enough data
8.8
579
Not enough data
8.7
564
Not enough data
8.2
419
Not enough data
8.9
528
Not enough data
8.8
583
Generative AI
Not enough data
Feature Not Available
Not enough data
8.4
142
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Conversational Platform
Not enough data
8.7
1058
Not enough data
8.7
839
Not enough data
8.7
858
Not enough data
9.0
779
Support Automation
Not enough data
8.6
859
Not enough data
8.7
901
Not enough data
8.5
519
Not enough data
8.8
813
Generative AI
Not enough data
Feature Not Available
Not enough data
8.4
155
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
8.6
202
Not enough data
7.4
185
Not enough data
9.0
214
Automation
Not enough data
8.4
211
Not enough data
8.3
208
Not enough data
8.5
198
Artificial Intelligence
Not enough data
8.5
201
Not enough data
8.6
193
Not enough data
8.5
204
Generative AI
Not enough data
8.3
297
Not enough data
8.3
295
Not enough data
Feature Not Available
Communication
Not enough data
9.2
1443
|
Verified
Not enough data
8.9
1451
|
Verified
Not enough data
8.7
1192
|
Verified
Not enough data
9.1
1358
|
Verified
Not enough data
8.2
595
Internal Use
Not enough data
8.2
1270
|
Verified
Not enough data
8.7
1095
|
Verified
Not enough data
8.2
1043
|
Verified
Not enough data
8.7
1251
|
Verified
Not enough data
8.9
1321
|
Verified
Not enough data
8.6
1289
|
Verified
Generative AI
Not enough data
8.2
94
Self-Service Experience
Not enough data
9.0
657
Not enough data
8.9
653
Not enough data
Feature Not Available
Not enough data
8.2
491
Not enough data
8.4
536
Self-Service Platform
Not enough data
8.7
532
Not enough data
8.8
540
Not enough data
8.4
482
Not enough data
8.6
524
Agentic AI - Customer Self-Service
Not enough data
7.4
47
Not enough data
7.9
47
Not enough data
7.4
47
Not enough data
7.9
49
Not enough data
8.1
51
Not enough data
7.5
48
Not enough data
7.5
47
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
9.3(won by default)
89
Not enough data
9.0(won by default)
86
Not enough data
9.6(won by default)
89
Channels
Not enough data
9.4(won by default)
89
Not enough data
8.8(won by default)
88
Not enough data
9.5(won by default)
91
Not enough data
8.3(won by default)
81
Not enough data
8.8(won by default)
83
Insight
Not enough data
9.1(won by default)
86
Not enough data
9.2(won by default)
88
Not enough data
8.8(won by default)
83
Not enough data
9.3(won by default)
83
Generative AI
Not enough data
Feature Not Available
Not enough data
7.4
17
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Natural Language Interaction - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intent & Action Handling - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Context & Personalization - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Enterprise Integration & Deployment - Conversational Interface Agents
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
7.8
190
Not enough data
7.9
195
Not enough data
7.8
167
Not enough data
8.5
188
Not enough data
8.0
161
Customer Interaction Automation - AI Customer Support Agents
Not enough data
7.5
158
Not enough data
7.9
160
Not enough data
7.9
171
Not enough data
8.5
187
Automation
Not enough data
8.3
191
Not enough data
8.0
163
Not enough data
7.2
156
Autonomy
Not enough data
7.6
162
Not enough data
7.7
163
Not enough data
7.2
161
Not enough data
7.7
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Fin by Intercom are categorized as Conversational Marketing
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Fin by Intercom is categorized as AI Customer Support Agents, Customer Service Automation, Digital Customer Service Platforms, AI Agents For Business Operations, Shared Inbox, Conversational Support, Customer Communications Management, Digital Adoption Platform, Chatbots, Social Customer Service, Live Chat, Help Desk, Customer Self-Service, and Conversational Interface Agents
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fin by Intercom
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Computer Software
26.5%
Information Technology and Services
13.1%
Financial Services
7.2%
Internet
4.9%
Marketing and Advertising
4.7%
Other
43.5%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What is Intercom used for?
3 Comments
JT
for sending emails to our correspondents and monitoring our callsRead more
While interaction can be audio visual emojies be developed
2 Comments
SG
I do not think they have developed Intercom that far yet, though it would be great.Read more
¿What is the best economic model in order to use Intercom?
2 Comments
AB
Plus is $39/seat (User) per month.
Its enough to get startedRead more
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