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Compare SAP Emarsys and Xoxoday 
Featured Products
At a Glance
Market Segments
Mid-Market (54.5% of reviews)
Enterprise (46.8% of reviews)
Entry-Level Pricing
$
No pricing available
SAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansXoxoday
Star Rating
(1,569)4.6 out of 5
Market Segments
Enterprise (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about XoxodaySAP Emarsys vs Xoxoday
When assessing the two solutions, reviewers found Xoxoday easier to use, set up, and administer. Reviewers also preferred doing business with Xoxoday overall.
- Reviewers felt that Xoxoday meets the needs of their business better than SAP Emarsys.
- When comparing quality of ongoing product support, reviewers felt that Xoxoday is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Xoxoday over SAP Emarsys.
Pricing
Entry-Level Pricing
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Xoxoday
No pricing availableFree Trial
SAP Emarsys
No trial information availableXoxoday
Free Trial is available
Ratings
Meets Requirements
8.3
402
9.2
1,200
Ease of Use
8.2
407
9.3
1,201
Ease of Setup
7.1
214
9.2
368
Ease of Admin
8.2
172
9.1
199
Quality of Support
8.4
397
9.1
1,170
Has the product been a good partner in doing business?
8.5
173
9.1
209
Product Direction (% positive)
8.9
375
9.1
1,158
Features by Category
Email Marketing
8.7
263
|
Verified
Not enough data
8.7
247
|
Verified
Not enough data
8.5
258
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
Online Marketing
7.0
158
|
Verified
Not enough data
8.0
191
|
Verified
Not enough data
8.1
218
|
Verified
Not enough data
8.0
215
|
Verified
Not enough data
7.8
158
Not enough data
Lead Management
7.9
174
|
Verified
Not enough data
7.8
192
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
7.8
161
|
Verified
Not enough data
8.0
158
|
Verified
Not enough data
8.2
183
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
8.2
144
|
Verified
Not enough data
Campaign Management
8.2
181
|
Verified
Not enough data
7.8
122
Not enough data
7.6
113
|
Verified
Not enough data
7.0
84
Not enough data
Social
7.3
93
Not enough data
7.5
103
|
Verified
Not enough data
7.4
101
|
Verified
Not enough data
7.4
93
|
Verified
Not enough data
7.5
104
|
Verified
Not enough data
Reporting & Analytics
8.0
236
|
Verified
Not enough data
7.8
176
|
Verified
Not enough data
7.6
165
|
Verified
Not enough data
7.4
173
|
Verified
Not enough data
7.4
109
Not enough data
Platform
7.5
153
|
Verified
Not enough data
8.1
135
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
7.9
106
|
Verified
Not enough data
6.8
107
|
Verified
Not enough data
8.5
137
|
Verified
Not enough data
7.6
103
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Not enough data
Integration
7.8
158
|
Verified
Not enough data
7.6
151
|
Verified
Not enough data
7.4
117
|
Verified
Not enough data
Sales Rep Portal
Not enough data
9.2
93
Not enough data
9.0
92
Not enough data
9.1
95
Not enough data
9.2
89
Not enough data
9.2
104
Not enough data
9.2
107
Management Portal
Not enough data
9.2
96
Not enough data
9.1
96
Not enough data
9.2
85
Not enough data
9.3
81
Not enough data
9.1
85
Not enough data
9.2
84
Not enough data
9.4
81
Administration
Not enough data
9.1
95
Not enough data
9.2
92
Not enough data
9.1
94
Not enough data
9.1
94
Not enough data
9.2
104
Not enough data
9.2
91
Platform
Not enough data
9.3
47
Not enough data
9.3
48
Not enough data
9.2
46
Not enough data
9.1
47
Not enough data
9.3
46
Not enough data
9.2
46
Not enough data
9.3
47
Agentic AI - Sales Compensation
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Not enough data
Reporting
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Not enough data
Other
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Not enough data
Agentic AI - Digital Analytics
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
Administration
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Not enough data
Competition
Not enough data
9.6
22
Not enough data
9.3
21
Not enough data
9.5
21
Not enough data
9.1
21
Not enough data
9.1
20
Not enough data
9.8
22
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
9.2
17
Not enough data
8.9
19
Not enough data
8.9
19
Platform
Not enough data
8.8
19
Not enough data
9.4
21
Not enough data
9.0
21
Not enough data
9.0
21
Not enough data
9.4
22
Employee Features
Not enough data
9.3
23
Not enough data
9.0
21
Not enough data
9.4
23
Administration
8.2
82
Not enough data
7.9
75
Not enough data
7.8
75
Not enough data
8.6
85
Not enough data
7.1
58
Not enough data
7.8
65
Not enough data
Integrations
7.8
48
Not enough data
7.8
58
Not enough data
8.0
58
Not enough data
7.7
58
Not enough data
Platform
8.1
55
Not enough data
7.9
54
Not enough data
8.3
49
Not enough data
7.8
64
Not enough data
8.2
59
Not enough data
8.4
73
Not enough data
8.0
55
Not enough data
8.4
70
Not enough data
Diagnosis
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Not enough data
Tracking
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Not enough data
Reporting
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Not enough data
Agentic AI - Email Deliverability
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Not enough data
Analytics
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Not enough data
Content Management
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Design & Development
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Not enough data
Visitor Behavior
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Not enough data
Templates
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Not enough data
Personalization
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
Multichannel
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Not enough data
Administration
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
5.2
8
Not enough data
5.4
8
Not enough data
Campaigns
7.7
24
Not enough data
8.3
26
Not enough data
7.9
24
Not enough data
8.3
27
Not enough data
8.0
24
Not enough data
Analytics
7.6
24
Not enough data
7.3
24
Not enough data
Optimization
7.6
24
Not enough data
8.2
25
Not enough data
7.0
22
Not enough data
7.4
23
Not enough data
Agentic AI - Push Notification
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Segmentation
8.8
20
Not enough data
8.9
19
Not enough data
Targeting
8.7
18
Not enough data
8.3
17
Not enough data
Triggered Content
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Not enough data
Personalized Content
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Not enough data
Agentic AI - Personalization Engines
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Text Messaging
8.3
23
Not enough data
7.4
18
Not enough data
8.5
24
Not enough data
7.7
17
Not enough data
8.0
20
Not enough data
7.1
18
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
SMS Platform
7.8
23
Not enough data
8.6
23
Not enough data
7.4
17
Not enough data
6.9
15
Not enough data
7.1
16
Not enough data
8.2
19
Not enough data
Agentic AI - SMS Marketing
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Not enough data
Platform Basics
Not enough data
8.9
511
Not enough data
9.1
579
Not enough data
9.1
567
Platform Content
Not enough data
8.9
499
Not enough data
8.7
449
Not enough data
8.7
477
Platform Additional Functionality
Not enough data
8.8
459
Not enough data
8.9
494
Not enough data
8.7
511
Not enough data
9.1
582
Not enough data
9.3
604
Platform Basics
8.6
50
Not enough data
8.6
48
Not enough data
Platform Data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Not enough data
Agentic AI - Customer Journey Analytics
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
Rewards & Incentives
Not enough data
9.2
496
Not enough data
9.0
443
Not enough data
8.9
406
Not enough data
8.9
393
Not enough data
9.1
482
Not enough data
9.0
411
Not enough data
9.0
415
Not enough data
8.9
384
Not enough data
9.0
400
Agentic AI - Rewards and Incentives
Not enough data
8.3
19
Not enough data
8.7
20
Loyalty Experience
8.4
15
Feature Not Available
8.6
15
Feature Not Available
8.4
17
Feature Not Available
8.5
22
Feature Not Available
7.4
12
Feature Not Available
7.8
13
Feature Not Available
Loyalty Platform
8.7
15
Feature Not Available
8.7
18
Feature Not Available
8.3
15
Feature Not Available
8.5
16
Feature Not Available
8.8
18
Feature Not Available
Agentic AI - Loyalty Management
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Not enough data
Incentives Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentive Types
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
Feature Not Available
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
8.9
11
Cleaning
Not enough data
8.7
10
Not enough data
8.7
9
Not enough data
9.1
9
Generative AI
Not enough data
Not enough data
Not enough data
8.6
7
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Content & Community Features - Enterprise Social Networking (ESN)
Not enough data
8.5
16
Not enough data
8.5
16
Not enough data
8.4
16
Not enough data
8.6
16
Admin & Reporting Features - Enterprise Social Networking (ESN)
Not enough data
8.3
16
Not enough data
8.8
16
Not enough data
Feature Not Available
Not enough data
8.8
16
Not enough data
8.8
16
Agentic AI - Enterprise Social Networking (ESN)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.9
30
Not enough data
9.1
29
Not enough data
8.6
30
Not enough data
8.9
34
Personalization
Not enough data
8.7
34
Not enough data
8.6
29
Not enough data
8.8
35
Not enough data
8.9
32
Administrative
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.7
30
Agentic AI - Employee Intranet
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Not enough data
Campaigns
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Not enough data
Engagement
8.1
52
Not enough data
Platform
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Not enough data
Agentic AI - Mobile Marketing
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Not enough data
Marketing Operations
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Not enough data
Agentic AI - Marketing Analytics
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Not enough data
Platform Basics
Not enough data
8.9
257
Not enough data
8.9
265
Not enough data
8.8
250
Platform Content
Not enough data
9.0
262
Not enough data
8.9
255
Not enough data
Feature Not Available
Not enough data
8.7
224
Platform Additional Functionality
Not enough data
9.0
244
Not enough data
Feature Not Available
Not enough data
9.4
287
Not enough data
9.1
264
Platform
Not enough data
9.0
174
Not enough data
8.9
153
Not enough data
9.0
160
Not enough data
9.1
178
Not enough data
9.2
187
Not enough data
8.9
178
Not enough data
9.0
171
Not enough data
9.1
187
Categories
Categories
Shared Categories
SAP Emarsys and Xoxoday are categorized as Loyalty Management
Unique Categories
SAP Emarsys is categorized as Marketing Automation, SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, and Digital Analytics
Reviews
Reviewers' Company Size
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Xoxoday
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Information Technology and Services
18.2%
Computer Software
11.7%
Automotive
9.1%
Insurance
7.9%
Financial Services
4.5%
Other
48.6%
Alternatives
Discussions
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
What is Plum by Xoxoday?
5 Comments
M
Xoxoday Plum is a powerful rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the...Read more
WHAT IS THE BEST WAY TO USE XOXODAY APP
2 Comments
M
Hi, you can download the app from the Google Play Store and Apple App Store for better use of the Xoxoday Compass app.
Compass has ready-made game templates...Read more
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