# SAP Engagement Cloud (formerly SAP Emarsys) vs Xoxoday Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in its user-friendly interface, making it easy to create automations and campaigns. Users appreciate the simplicity of the dashboard, which allows for straightforward report building and data analysis.
- **Users say** Xoxoday stands out for its extensive range of reward and recognition options, which simplifies employee engagement and incentive programs. Reviewers highlight its user-friendly platform, especially beneficial for managing distributed teams.
- **According to verified reviews** , SAP Engagement Cloud is praised for its ability to integrate relational data from other systems, enhancing communication strategies. This feature allows users to send more targeted messages to customers, improving overall engagement.
- **Reviewers mention** that Xoxoday's ease of setup is a significant advantage, with many finding the initial onboarding process intuitive. Users appreciate the recent AI-developed features that enhance engagement, making the platform feel modern and responsive to user needs.
- **G2 reviewers highlight** that while SAP Engagement Cloud has a solid overall satisfaction score, it faces challenges in meeting specific workflow needs, with some users noting configuration difficulties. This contrasts with Xoxoday, which generally receives higher marks for meeting user requirements.
- **Users report** that while both platforms are easy to use, Xoxoday has a slight edge in overall usability and support quality. Reviewers commend Xoxoday for its responsive customer service and the simplicity of its gifting process, which integrates well with popular redemption options like Paytm and Amazon Pay.



| | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 641 | 1,577 | 
| **Largest Market Segment** | Mid-Market (53.1% of reviews) | Enterprise (46.6% of reviews) | 
| **Entry Level Price** | $ | No pricing available | 

---
## Top Pros & Cons

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

### Xoxoday

Pros:
- Ease of Use (192 reviews)
- Customer Support (167 reviews)

Cons:
- Redemption Issues (47 reviews)
- Technical Issues (45 reviews)

---
## Ratings Comparison
| Rating | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
  | **Meets Requirements** | 8.3 (406 reviews) | 9.2 (1207 reviews) | 
  | **Ease of Use** | 8.2 (413 reviews) | 9.3 (1208 reviews) | 
  | **Ease of Setup** | 7.2 (219 reviews) | 9.2 (380 reviews) | 
  | **Ease of Admin** | 8.2 (172 reviews) | 9.1 (198 reviews) | 
  | **Quality of Support** | 8.4 (400 reviews) | 9.1 (1177 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (173 reviews) | 9.1 (208 reviews) | 
  | **Product Direction (% positive)** | 8.9 (381 reviews) | 9.1 (1162 reviews) | 

---
## Pricing

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

### Xoxoday

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |
| **Xoxoday** | N/A | N/A |

#### Email Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (264 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.7 (249 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (258 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.3 (234 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Landing Pages and Forms** | 7.0 (158 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 8.0 (191 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.1 (218 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.0 (215 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (158 reviews) | Not enough data | 

#### Lead Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Marketing Lead Database** | 7.9 (174 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 7.8 (192 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (243 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 7.8 (161 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.0 (159 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.2 (183 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 7.8 (146 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.2 (144 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Program Management** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (122 reviews) | Not enough data | 
| **Calendaring** | 7.6 (113 reviews) ✓ Verified | Not enough data | 
| **Budgeting** | 7.0 (84 reviews) | Not enough data | 

#### Social

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Social Listening** | 7.3 (93 reviews) | Not enough data | 
| **Social Sharing** | 7.5 (103 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.4 (101 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.4 (93 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.5 (104 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Basic Reporting** | 8.0 (238 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.8 (176 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.6 (165 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.4 (173 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 7.4 (109 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Customization ** | 7.6 (154 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.1 (136 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.5 (152 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.9 (106 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 6.8 (107 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.5 (137 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.6 (103 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (28 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (30 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (29 reviews) | Not enough data | 
| **Decision Making** | 6.7 (29 reviews) | Not enough data | 

#### Integration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (159 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 7.6 (152 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.4 (117 reviews) ✓ Verified | Not enough data | 

### Sales Compensation

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 9.2/10 | 151 |

#### Sales Rep Portal

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Commission Estimator** | Not enough data | 9.2 (93 reviews) | 
| **Dispute Management** | Not enough data | 9.0 (92 reviews) | 
| **Compensation Statements** | Not enough data | 9.1 (95 reviews) | 
| **Plan Documents and Agreements** | Not enough data | 9.2 (89 reviews) | 
| **Individual and Team Performance Reports** | Not enough data | 9.2 (104 reviews) | 
| **Mobile User Support** | Not enough data | 9.2 (107 reviews) | 

#### Management Portal

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Sales Org Performance Reports** | Not enough data | 9.2 (97 reviews) | 
| **Monitor Sales Rep Performance** | Not enough data | 9.1 (96 reviews) | 
| **Territory Assignments/Management** | Not enough data | 9.2 (85 reviews) | 
| **Quota Assignments/Management** | Not enough data | 9.3 (82 reviews) | 
| **Commission splits and overrides** | Not enough data | 9.1 (86 reviews) | 
| **Workflow and Approvals** | Not enough data | 9.2 (84 reviews) | 
| **Budgeting** | Not enough data | 9.4 (81 reviews) | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Adjustments/Dispute Resolution** | Not enough data | 9.1 (95 reviews) | 
| **Comp Modeling - Ease of Admin** | Not enough data | 9.2 (92 reviews) | 
| **Comp Modeling - Design Flexibility** | Not enough data | 9.1 (94 reviews) | 
| **Comp Statement Calculation and Distribution** | Not enough data | 9.1 (94 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.2 (104 reviews) | 
| **Sales Hierarchy Management** | Not enough data | 9.2 (91 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **CRM Integration** | Not enough data | 9.3 (47 reviews) | 
| **Financial Integration** | Not enough data | 9.3 (48 reviews) | 
| **HCM/HRIS Integration** | Not enough data | 9.2 (46 reviews) | 
| **Customization** | Not enough data | 9.1 (47 reviews) | 
| **APIs** | Not enough data | 9.3 (46 reviews) | 
| **Internationalization** | Not enough data | 9.2 (46 reviews) | 
| **Performance and Reliability** | Not enough data | 9.3 (47 reviews) | 

#### Agentic AI - Sales Compensation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Team Collaboration

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Communication

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Status Updates** | Not enough data | Not enough data | 
| **Instant Messaging** | Not enough data | Not enough data | 
| **Activity Feed** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Comments and Voting** | Not enough data | Not enough data | 
| **Discussions** | Not enough data | Not enough data | 
| **User Directory** | Not enough data | Not enough data | 
| **Online Status of Coworkers** | Not enough data | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **File Sharing** | Not enough data | Not enough data | 
| **Document Collaboration** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Surveys** | Not enough data | Not enough data | 

#### Productivity Tools

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Mobile** | Not enough data | Not enough data | 
| **Multi-Language Support** | Not enough data | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Moderation** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |
| **Xoxoday** | N/A | N/A |

#### Metrics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Sessions - Digital Analytics** | 7.8 (35 reviews) | Not enough data | 
| **Engagement** | 8.1 (38 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.0 (30 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.0 (34 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.1 (33 reviews) | Not enough data | 
| **Retention** | 8.3 (35 reviews) | Not enough data | 
| **Return** | 7.8 (33 reviews) | Not enough data | 
| **Conversions** | 8.3 (36 reviews) | Not enough data | 
| **Funnels** | 8.0 (33 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Real-Time Reporting** | 8.0 (40 reviews) | Not enough data | 
| **Trending** | 8.1 (37 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.8 (35 reviews) | Not enough data | 
| **Segmentation** | 8.6 (39 reviews) | Not enough data | 
| **Mobile Reporting** | 8.1 (37 reviews) | Not enough data | 
| **Unification Across Devices** | 7.9 (32 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 7.7 (37 reviews) | Not enough data | 

#### Other

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **User Data** | 8.2 (35 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (32 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (29 reviews) | Not enough data | 
| **Campaign Tracking** | 8.4 (36 reviews) | Not enough data | 
| **E-Commerce** | 8.2 (31 reviews) | Not enough data | 
| **Promotional Messages** | 8.4 (31 reviews) | Not enough data | 
| **Administration Alerts** | 7.7 (34 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 
| **Decision Making** | 7.1 (8 reviews) | Not enough data | 

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **API / Integrations** | 7.1 (38 reviews) | Not enough data | 
| **QA Testing** | 7.5 (36 reviews) | Not enough data | 
| **Performance and Reliability** | 8.3 (40 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.5 (40 reviews) | Not enough data | 

### Sales Gamification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 9.1/10 | 29 |

#### Competition

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Competition Templates** | Not enough data | 9.6 (22 reviews) | 
| **Custom Competitions** | Not enough data | 9.3 (21 reviews) | 
| **Team Competitions** | Not enough data | 9.5 (21 reviews) | 
| **Simultaneous Competitions** | Not enough data | 9.1 (21 reviews) | 
| **Competition Adjustments** | Not enough data | 9.1 (20 reviews) | 
| **Awards and Incentives** | Not enough data | 9.8 (22 reviews) | 

#### Agentic AI - Sales Gamification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **CRM Integration** | Not enough data | 9.2 (17 reviews) | 
| **Social Collaboration Integration** | Not enough data | 8.9 (19 reviews) | 
| **TV Streaming** | Not enough data | 8.9 (19 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (19 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.4 (21 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.0 (21 reviews) | 
| **Data Import & Export Tools** | Not enough data | 9.0 (21 reviews) | 
| **Performance and Reliability** | Not enough data | 9.4 (22 reviews) | 

#### Employee Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **User Profiles** | Not enough data | 9.3 (23 reviews) | 
| **Notifications** | Not enough data | 9.0 (21 reviews) | 
| **Mobile** | Not enough data | 9.4 (23 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |
| **Xoxoday** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Template Creation** | 8.2 (82 reviews) | Not enough data | 
| **Preset Template Availability** | 7.9 (75 reviews) | Not enough data | 
| **Custom Unsubscribe** | 7.8 (75 reviews) | Not enough data | 
| **Email Segmentation** | 8.6 (85 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.1 (58 reviews) | Not enough data | 
| **Notifications** | 7.8 (65 reviews) | Not enough data | 

#### Integrations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Webhooks** | 7.8 (48 reviews) | Not enough data | 
| **Event Tracking API** | 7.8 (58 reviews) | Not enough data | 
| **Mail Send API** | 8.0 (58 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.7 (58 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Custom Tracking Domain** | 8.1 (55 reviews) | Not enough data | 
| **Multiple Domains** | 7.9 (54 reviews) | Not enough data | 
| **Dedicated IP** | 8.3 (49 reviews) | Not enough data | 
| **Documentation** | 7.8 (64 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.2 (59 reviews) | Not enough data | 
| **Tracking & Reporting** | 8.4 (73 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.0 (55 reviews) | Not enough data | 
| **Performance and Reliability** | 8.4 (70 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |
| **Xoxoday** | N/A | N/A |

#### Diagnosis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **IP Address ** | 6.9 (61 reviews) | Not enough data | 
| **Domains** | 7.3 (66 reviews) | Not enough data | 
| **Content ** | 7.8 (72 reviews) | Not enough data | 
| **Policy Compliance** | 7.4 (65 reviews) | Not enough data | 

#### Tracking

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Processing Time** | 7.3 (70 reviews) | Not enough data | 
| **Placement ** | 7.1 (61 reviews) | Not enough data | 
| **Open Rate** | 8.2 (86 reviews) | Not enough data | 
| **Time to Open** | 8.0 (80 reviews) | Not enough data | 
| **Alerts** | 7.3 (59 reviews) | Not enough data | 

#### Reporting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Campaign Performance** | 8.2 (93 reviews) | Not enough data | 
| **Domain Reputation** | 7.6 (80 reviews) | Not enough data | 
| **Brand Reputation** | 7.6 (72 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 7.6 (77 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (18 reviews) | Not enough data | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |
| **Xoxoday** | N/A | N/A |

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Web Analytics** | 8.8 (8 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (8 reviews) | Not enough data | 
| **Audience Insights** | 9.0 (8 reviews) | Not enough data | 
| **Reports & Dashboards** | 8.9 (9 reviews) | Not enough data | 
| **Personalization** | 8.1 (8 reviews) | Not enough data | 
| **Marketing Automation** | 9.1 (9 reviews) | Not enough data | 

#### Content Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Customizable Templated Workflows** | 9.2 (10 reviews) | Not enough data | 
| **Asset Management** | 8.5 (9 reviews) | Not enough data | 
| **Portals and Sites** | Feature Not Available | Not enough data | 

#### Design & Development

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **No-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Low-Code App Development** | 9.0 (8 reviews) | Not enough data | 
| **Self-Service Capabilities** | 8.2 (10 reviews) | Not enough data | 

#### Agentic AI - Digital Experience Platforms

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |
| **Xoxoday** | N/A | N/A |

#### Administration

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Integration** | 7.0 (10 reviews) | Not enough data | 
| **Geofencing** | 7.0 (10 reviews) | Not enough data | 
| **Wi-Fi Marketing** | 6.5 (9 reviews) | Not enough data | 
| **Beacons** | 6.5 (8 reviews) | Not enough data | 
| **IP Geolocation** | 7.5 (10 reviews) | Not enough data | 

#### Agentic AI - Location-Based Marketing Features

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Geolocation** | 7.7 (11 reviews) | Not enough data | 
| **Campaign Automation** | 8.0 (10 reviews) | Not enough data | 
| **Analytics** | 8.2 (11 reviews) | Not enough data | 
| **Security Compliance** | 7.6 (11 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |
| **Xoxoday** | N/A | N/A |

#### Visitor Behavior

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Monitoring** | 8.5 (94 reviews) ✓ Verified | Not enough data | 
| **Targeting** | 8.8 (101 reviews) ✓ Verified | Not enough data | 
| **Guided Selling** | 8.2 (79 reviews) ✓ Verified | Not enough data | 

#### Templates

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Library** | 8.0 (96 reviews) ✓ Verified | Not enough data | 
| **Customization** | 8.6 (98 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.5 (95 reviews) ✓ Verified | Not enough data | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Recommendation** | 8.6 (104 reviews) ✓ Verified | Not enough data | 
| **Content** | 8.4 (93 reviews) ✓ Verified | Not enough data | 
| **Cart Abandonment** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.4 (69 reviews) ✓ Verified | Not enough data | 
| **Personalization Engine** | 8.7 (86 reviews) ✓ Verified | Not enough data | 
| **Product Recommendations** | 8.6 (100 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 8.5 (96 reviews) ✓ Verified | Not enough data | 
| **Personalized Messaging** | 8.7 (92 reviews) ✓ Verified | Not enough data | 

#### Multichannel

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Web** | 8.3 (86 reviews) ✓ Verified | Not enough data | 
| **Email** | 8.9 (117 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 8.4 (89 reviews) ✓ Verified | Not enough data | 

#### Administration 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Marketing Campaigns** | 8.7 (105 reviews) ✓ Verified | Not enough data | 
| **Reports & Analytics** | 8.5 (111 reviews) ✓ Verified | Not enough data | 
| **User Data** | 8.5 (102 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.2 (90 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Natural Language Interaction** | 5.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 5.4 (8 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |
| **Xoxoday** | N/A | N/A |

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Customize** | 7.7 (24 reviews) | Not enough data | 
| **Scheduling** | 8.3 (26 reviews) | Not enough data | 
| **Retarget** | 7.9 (24 reviews) | Not enough data | 
| **Segmentation** | 8.3 (27 reviews) | Not enough data | 
| **Triggered Notifications** | 8.0 (24 reviews) | Not enough data | 

#### Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Campaign Performance** | 7.6 (24 reviews) | Not enough data | 
| **Audience Insights** | 7.3 (24 reviews) | Not enough data | 

#### Optimization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **A/B Testing** | 7.6 (24 reviews) | Not enough data | 
| **Personalization** | 8.2 (25 reviews) | Not enough data | 
| **Rich Notifications** | 7.0 (22 reviews) | Not enough data | 
| **Integrations** | 7.4 (23 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (13 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |
| **Xoxoday** | N/A | N/A |

#### Segmentation

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **A/B Testing** | 8.8 (20 reviews) | Not enough data | 
| **Customer Profiles** | 8.9 (19 reviews) | Not enough data | 

#### Targeting

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Behavioral Targeting** | 8.7 (19 reviews) | Not enough data | 
| **Contextual Targeting** | 8.3 (17 reviews) | Not enough data | 

#### Triggered Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Geofencing** | 8.1 (15 reviews) | Not enough data | 
| **Triggered Emails** | 8.9 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (19 reviews) | Not enough data | 

#### Personalized Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Recommendation Engine** | 8.4 (20 reviews) | Not enough data | 
| **Personalized Discounts** | 9.0 (15 reviews) | Not enough data | 
| **Website Personalization** | 8.6 (17 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 8.3 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 
| **Decision Making** | 8.1 (6 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |
| **Xoxoday** | N/A | N/A |

#### Text Messaging

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Bulk SMS** | 8.3 (23 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.4 (18 reviews) | Not enough data | 
| **Text Scheduler** | 8.5 (24 reviews) | Not enough data | 
| **Automatic Replies** | 7.7 (17 reviews) | Not enough data | 
| **Automatic URL Shortening** | 8.0 (20 reviews) | Not enough data | 
| **MMS Marketing** | 7.1 (18 reviews) | Not enough data | 
| **Personalization** | 8.3 (23 reviews) | Not enough data | 
| **Transactional SMS** | 7.9 (19 reviews) | Not enough data | 

#### SMS Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Reporting** | 7.8 (23 reviews) | Not enough data | 
| **Automation** | 8.6 (23 reviews) | Not enough data | 
| **White Label** | 7.4 (17 reviews) | Not enough data | 
| **Text-to-Landline** | 6.9 (15 reviews) | Not enough data | 
| **Short Codes** | 7.1 (16 reviews) | Not enough data | 
| **API Integration** | 8.2 (19 reviews) | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (9 reviews) | Not enough data | 
| **Multi-step Planning** | 5.4 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.1 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.6 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 
| **Decision Making** | 5.6 (9 reviews) | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Employee Recognition

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 8.9/10 | 698 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Reporting** | Not enough data | 8.9 (516 reviews) | 
| **Dashboard** | Not enough data | 9.1 (583 reviews) | 
| **Performance** | Not enough data | 9.1 (573 reviews) | 

#### Platform Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Automation** | Not enough data | 8.9 (501 reviews) | 
| **File Sharing** | Not enough data | 8.7 (453 reviews) | 
| **Content Library** | Not enough data | 8.7 (480 reviews) | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Integrations** | Not enough data | 8.8 (462 reviews) | 
| **Mobility** | Not enough data | 8.9 (498 reviews) | 
| **Corporate Discounts** | Not enough data | 8.7 (516 reviews) | 
| **Employee Engagement** | Not enough data | 9.2 (585 reviews) | 
| **Rewards** | Not enough data | 9.3 (612 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |
| **Xoxoday** | N/A | N/A |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Dynamic Segmentation** | 8.6 (50 reviews) | Not enough data | 
| **Journey Optimization** | 8.6 (48 reviews) | Not enough data | 

#### Platform Data

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Journey Reporting** | 8.1 (45 reviews) | Not enough data | 
| **Trends Reporting** | 8.0 (47 reviews) | Not enough data | 
| **Dashboards** | 8.4 (51 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Journey Mapping** | 7.8 (44 reviews) | Not enough data | 
| **Integrations** | 8.1 (42 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (40 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 8.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (9 reviews) | Not enough data | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 9.0/10 | 565 |

#### Rewards & Incentives

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Reward Catalog** | Not enough data | 9.2 (500 reviews) | 
| **Customization** | Not enough data | 9.0 (446 reviews) | 
| **Bulk Ordering** | Not enough data | 8.9 (409 reviews) | 
| **Budget Management** | Not enough data | 8.9 (397 reviews) | 
| **Dashboard** | Not enough data | 9.1 (486 reviews) | 
| **Analytics & Reporting** | Not enough data | 9.0 (414 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (418 reviews) | 
| **Integrations** | Not enough data | 8.9 (387 reviews) | 
| **Reward API** | Not enough data | 9.0 (404 reviews) | 

#### Agentic AI - Rewards and Incentives

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.6 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (25 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |
| **Xoxoday** | N/A | N/A |

#### Loyalty Experience

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Loyalty Engine** | 8.4 (15 reviews) | Feature Not Available | 
| **Rewards** | 8.6 (15 reviews) | Feature Not Available | 
| **Membership** | 8.4 (17 reviews) | Feature Not Available | 
| **Personalization** | 8.5 (22 reviews) | Feature Not Available | 
| **Gamification** | 7.4 (12 reviews) | Feature Not Available | 
| **Loyalty Cards** | 7.8 (13 reviews) | Feature Not Available | 

#### Loyalty Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Communication Tools** | 8.7 (15 reviews) | Feature Not Available | 
| **Customer Relationship Management (CRM)** | 8.7 (18 reviews) | Feature Not Available | 
| **Loyalty Analytics** | 8.3 (15 reviews) | Feature Not Available | 
| **Localization** | 8.5 (16 reviews) | Feature Not Available | 
| **Integrations** | 8.8 (18 reviews) | Feature Not Available | 

#### Agentic AI - Loyalty Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (6 reviews) | Not enough data | 

### Channel Incentives Management (CIM) 

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Incentives Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Analytics/Reporting** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Design & Creation** | Not enough data | Not enough data | 

#### Incentive Types

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Rewards** | Not enough data | Not enough data | 
| **SPIFs** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **MDF Management** | Not enough data | Not enough data | 
| **Rebate Management** | Not enough data | Not enough data | 
| **Other Incentive Programs** | Not enough data | Not enough data | 

### HR Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 8.8/10 | 12 |

#### Reports

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Score Cards** | Not enough data | Feature Not Available | 
| **Customizability** | Not enough data | 8.8 (10 reviews) | 
| **Graphs and Charts** | Not enough data | 9.0 (10 reviews) | 
| **Dashboards** | Not enough data | 8.9 (11 reviews) | 

#### Cleaning

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Filtering** | Not enough data | 8.7 (10 reviews) | 
| **Levels of Measurement** | Not enough data | 8.7 (9 reviews) | 
| **Transformation** | Not enough data | 9.1 (9 reviews) | 

#### Generative AI

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | 8.6 (7 reviews) | 
| **AI Image-to-Text** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Generative AI

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Enterprise Social Networking (ESN)

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 9.0/10 | 16 |

#### Content & Community Features - Enterprise Social Networking (ESN)

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Gamification** | Not enough data | 8.5 (16 reviews) | 
| **Community Building** | Not enough data | 8.5 (16 reviews) | 
| **Knowledge Sharing** | Not enough data | 8.4 (16 reviews) | 
| **User Generated Content** | Not enough data | 8.6 (16 reviews) | 

#### Admin & Reporting Features - Enterprise Social Networking (ESN)

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Content Moderation** | Not enough data | 8.3 (16 reviews) | 
| **Polls & Surveys** | Not enough data | 8.8 (16 reviews) | 
| **Content Management** | Not enough data | Feature Not Available | 
| **Analytics & Reporting** | Not enough data | 8.8 (16 reviews) | 
| **User Management** | Not enough data | 8.8 (16 reviews) | 

#### Agentic AI - Enterprise Social Networking (ESN)

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Compensation Planning

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Platform - Compensation Planning

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Compensation Budgeting** | Not enough data | Not enough data | 
| **Merit Cycle Planning** | Not enough data | Not enough data | 
| **Pay Transparency** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Reward Structuring** | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | 

#### Additional Features - Compensation Planning

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Reporting Capabilities** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 8.8/10 | 38 |

#### Agentic AI - Sales Performance Management

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Badges** | Not enough data | 8.9 (30 reviews) | 
| **Triggers** | Not enough data | 9.1 (29 reviews) | 
| **Commission Calculator** | Not enough data | 8.6 (30 reviews) | 
| **Leaderboards** | Not enough data | 8.9 (34 reviews) | 

#### Personalization

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Profiles** | Not enough data | 8.7 (34 reviews) | 
| **Custom Reports** | Not enough data | 8.6 (29 reviews) | 
| **Dashboards** | Not enough data | 8.8 (35 reviews) | 
| **Goal Setting** | Not enough data | 8.9 (32 reviews) | 

#### Administrative

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (31 reviews) | 
| **Employee Structure** | Not enough data | 8.6 (30 reviews) | 
| **Behavior Monitoring** | Not enough data | 8.7 (30 reviews) | 

### Employee Intranet

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Agentic AI - Employee Intranet

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |
| **Xoxoday** | N/A | N/A |

#### Analysis

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Application Attribution** | 8.0 (43 reviews) | Not enough data | 
| **Campaign Analysis** | 8.3 (69 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 7.7 (38 reviews) | Not enough data | 
| **Custom Dashboards** | 8.1 (54 reviews) | Not enough data | 

#### Campaigns

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Proximity Marketing** | 7.9 (42 reviews) ✓ Verified | Not enough data | 
| **Push Notifications** | 8.4 (46 reviews) ✓ Verified | Not enough data | 
| **Bulk SMS** | 8.4 (39 reviews) ✓ Verified | Not enough data | 
| **Two-Way Text Messaging** | 7.8 (32 reviews) | Not enough data | 
| **Email Campaigns** | 9.1 (64 reviews) | Not enough data | 
| **Audience Segmentation** | 8.8 (62 reviews) | Not enough data | 

#### Engagement

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Coupons and Promotions** | 8.1 (52 reviews) | Not enough data | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Optimization** | 8.4 (59 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.1 (28 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (43 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 6.0 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.4 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 6.0 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 7.4 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |
| **Xoxoday** | N/A | N/A |

#### Marketing Operations

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **ROI Tracking** | 8.0 (70 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.5 (83 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 8.3 (80 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 8.8 (81 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Campaign Insights** | 8.3 (94 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.4 (101 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.1 (74 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.0 (75 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 8.4 (72 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | 8.1 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (16 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (16 reviews) | Not enough data | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | 9.0/10 | 373 |

#### Platform Basics

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 8.9 (261 reviews) | 
| **Reporting & Dashboards** | Not enough data | 8.9 (270 reviews) | 
| **Interoperability** | Not enough data | 8.8 (254 reviews) | 

#### Platform Content

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 9.1 (267 reviews) | 
| **Survey Customization** | Not enough data | 8.9 (260 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Science-based templates** | Not enough data | 8.7 (228 reviews) | 

#### Platform Additional Functionality

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 9.0 (249 reviews) | 
| **Goal and Challenge Creation** | Not enough data | Feature Not Available | 
| **Peer Recognition** | Not enough data | 9.4 (292 reviews) | 
| **Social Feedback Portal** | Not enough data | 9.1 (268 reviews) | 

#### Platform

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Customization ** | Not enough data | 9.0 (180 reviews) | 
| **Integration APIs** | Not enough data | 8.9 (159 reviews) | 
| **Internationalization** | Not enough data | 9.0 (166 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.1 (184 reviews) | 
| **Dashboards** | Not enough data | 9.1 (193 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |
| **Xoxoday** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Xoxoday (11):** [Employee Recognition Software](https://www.g2.com/categories/employee-recognition), [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives), [Sales Compensation Software](https://www.g2.com/categories/sales-compensation), [Employee Intranet Software](https://www.g2.com/categories/employee-intranet), [Enterprise Social Networking (ESN) Software](https://www.g2.com/categories/enterprise-social-networking-esn), [Channel Incentives Management (CIM) Software](https://www.g2.com/categories/channel-incentives-management-cim), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [HR Analytics Software](https://www.g2.com/categories/hr-analytics), [Sales Gamification Software](https://www.g2.com/categories/sales-gamification), [Compensation Planning Software](https://www.g2.com/categories/compensation-planning)


---
## Reviewer Demographics

### By Company Size

| Segment | SAP Engagement Cloud (formerly SAP Emarsys) | Xoxoday | 
|---|---|---|
| **Small-Business** | 23.7% | 16.6% | 
| **Mid-Market** | 53.1% | 36.8% | 
| **Enterprise** | 23.2% | 46.6% | 

### By Industry

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

#### Xoxoday

- **Information Technology and Services:** 18.2%
- **Computer Software:** 11.6%
- **Automotive:** 9.0%
- **Insurance:** 7.9%
- **Financial Services:** 4.5%
- **Consumer Services:** 2.4%
- **Hospital & Health Care:** 2.2%
- **Marketing and Advertising:** 2.1%
- **Accounting:** 1.8%
- **Education Management:** 1.8%
- **Other:** 38.5%

---
## Alternatives

### Alternatives to SAP Engagement Cloud (formerly SAP Emarsys)

- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1687 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1414 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1358 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14762 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14889 reviews)

### Alternatives to Xoxoday

- [Workvivo](https://www.g2.com/products/workvivo/reviews) — 4.8/5 stars (2678 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2997 reviews)
- [Vantage Circle](https://www.g2.com/products/vantage-circle/reviews) — 4.7/5 stars (10894 reviews)
- [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) — 4.8/5 stars (876 reviews)
- [Motivosity](https://www.g2.com/products/motivosity/reviews) — 4.7/5 stars (3615 reviews)
- [Bonusly](https://www.g2.com/products/bonusly-bonusly/reviews) — 4.7/5 stars (7360 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6324 reviews)
- [Simpplr](https://www.g2.com/products/simpplr/reviews) — 4.6/5 stars (372 reviews)
- [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8577 reviews)
- [Culture Amp](https://www.g2.com/products/culture-amp/reviews) — 4.5/5 stars (1601 reviews)

---
## Top Discussions

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Xoxoday

- Title: [What is Plum by Xoxoday?](https://www.g2.com/discussions/what-is-plum-by-xoxoday) — 5 comments
  > **Top comment:** "Xoxoday Plum is a powerful reward, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the..."
- Title: [ITS VERY GOOD](https://www.g2.com/discussions/its-very-good) — 4 comments
  > **Top comment:** "It's Great "
- Title: [What is XoxoEngage?](https://www.g2.com/discussions/what-is-xoxoengage) — 2 comments, 1 upvote
  > **Top comment:** "Experience  is good.This is excellent and good"
- Title: [How do I convert XOXO points to cash?](https://www.g2.com/discussions/how-do-i-convert-xoxo-points-to-cash) — 2 comments
  > **Top comment:** "You can only convert it into wallet balance like Paytm wallet or amazon pay "
- Title: [How do I redeem my plum voucher?](https://www.g2.com/discussions/how-do-i-redeem-my-plum-voucher) — 2 comments
  > **Top comment:** "Hi, you can follow this process while redeeming your plum voucher:

Mention your name, email, dialling code, and phone number. An OTP will be sent to the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/sap-engagement-cloud-formerly-sap-emarsys-vs-xoxoday-xoxoday)