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Compare Drip and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Drip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 2 pricing plansKlaviyo
Star Rating
(1,178)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, with an interface that many find easy to navigate. Users appreciate how it helps keep customer profiles organized and allows for easy searching of unique coupon codes, making it a favorite for those looking for a streamlined experience.
- According to verified reviews, Drip stands out for its powerful automation workflows. Users highlight the intuitive visual builder that allows for quick setup of sequences responding to customer behavior, making it particularly effective for e-commerce personalization and lifecycle marketing.
- Users say that Klaviyo's marketing analytics tool is a standout feature, providing valuable insights that help businesses increase sales and reach a larger audience. This capability is often cited as a game-changer for users looking to enhance their marketing strategies.
- Reviewers mention that while Drip offers unlimited email sends in most plans, which is a significant advantage, it sometimes struggles with template flexibility. Users have noted that the email template builder could use improvements compared to Klaviyo's more attractive and user-friendly options.
- G2 reviewers highlight that both platforms have strong support, but Drip receives particular praise for its customer service, with users stating that it is the best they've experienced among email service providers. This level of support can be crucial for businesses needing quick assistance.
- According to recent feedback, Klaviyo's email templates are frequently described as beautiful and attractive, making it easier for users to create visually appealing marketing campaigns. This aesthetic advantage can significantly impact engagement rates compared to Drip's more basic offerings.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Klaviyo
No pricing availableFree Trial
Drip
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
372
9.0
892
Ease of Use
8.5
372
8.6
897
Ease of Setup
8.3
205
8.5
549
Ease of Admin
8.7
200
8.9
492
Quality of Support
8.8
359
8.4
849
Has the product been a good partner in doing business?
8.9
199
9.0
495
Product Direction (% positive)
8.6
367
9.0
841
Features by Category
Email Marketing
8.7
276
|
Verified
9.0
525
|
Verified
9.1
272
|
Verified
9.2
520
|
Verified
8.5
250
|
Verified
8.9
495
|
Verified
9.2
238
|
Verified
8.9
462
|
Verified
Online Marketing
7.1
177
|
Verified
7.8
375
|
Verified
8.2
185
|
Verified
8.3
400
|
Verified
7.7
148
|
Verified
8.7
429
|
Verified
8.7
211
|
Verified
8.6
446
8.0
29
8.2
252
Lead Management
8.3
208
|
Verified
8.5
347
8.1
190
|
Verified
8.4
273
8.8
244
|
Verified
9.0
475
|
Verified
8.1
198
|
Verified
7.8
219
8.5
209
|
Verified
8.5
354
|
Verified
8.3
202
|
Verified
8.5
395
|
Verified
8.4
169
|
Verified
8.4
333
|
Verified
7.8
126
|
Verified
8.2
283
|
Verified
Campaign Management
8.4
140
|
Verified
8.7
348
|
Verified
7.9
87
8.0
200
7.5
67
8.1
290
|
Verified
6.5
54
7.6
200
Social
7.1
22
Feature Not Available
7.9
23
7.8
197
7.7
79
|
Verified
7.7
190
8.1
24
7.4
185
7.8
78
|
Verified
7.8
260
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.5
468
|
Verified
7.8
179
|
Verified
8.3
416
|
Verified
7.4
143
|
Verified
8.3
425
|
Verified
7.5
139
|
Verified
8.4
438
|
Verified
7.1
23
7.5
202
Platform
8.1
124
|
Verified
8.5
325
|
Verified
8.7
134
|
Verified
8.7
309
|
Verified
8.6
120
|
Verified
8.9
315
|
Verified
7.4
64
|
Verified
8.3
208
|
Verified
7.5
16
7.8
194
|
Verified
8.7
134
|
Verified
8.9
316
|
Verified
7.6
71
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Integration
8.4
125
|
Verified
8.4
317
|
Verified
8.3
124
|
Verified
8.6
312
|
Verified
7.9
103
|
Verified
8.4
261
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Tracking
Not enough data
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Reporting
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
8.5
425
|
Verified
Feature Not Available
Feature Not Available
7.3
36
8.4
348
|
Verified
8.3
10
8.8
256
Edit
8.1
83
|
Verified
8.4
354
|
Verified
8.6
58
8.8
416
|
Verified
8.5
78
|
Verified
8.3
332
|
Verified
Logistics
8.1
93
|
Verified
8.7
419
|
Verified
7.2
71
|
Verified
7.9
340
|
Verified
8.6
48
8.8
394
|
Verified
8.3
9
8.4
195
Generative AI
Not enough data
7.5
64
Not enough data
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
142
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
131
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
16
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.6
18
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.4
19
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Drip and Klaviyo are categorized as Email Template Builder and Marketing Automation
Unique Categories
Drip is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Retail
19.0%
Marketing and Advertising
13.0%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.2%
Other
36.0%
Discussions
What's the setup process like?
1 Comment
Official Response from Drip
We've made the setup workflow as painless as possible. It's a simple three-step process: activate your campaign, install our JavaScript, define your goal....Read more
What happens when I start a free trial?
1 Comment
Official Response from Drip
You get a fully-functional account for 14 days, which gives you access to everything Drip has to offer. If (and only if!) you love it, your card will be...Read more
Can I send individual emails and email sequences based on actions a user performs in my application?
1 Comment
Official Response from Drip
Definitely. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking...Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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