Compare Drip and Klaviyo 
At a Glance
Market Segments
Small-Business (92.8% of reviews)
Small-Business (82.1% of reviews)
Entry-Level Pricing
Free Trial Per Month
No pricing available
Drip
Star Rating
(473)4.4 out of 5
Market Segments
Small-Business (92.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansKlaviyo
Star Rating
(1,315)4.6 out of 5
Market Segments
Small-Business (82.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user-friendliness, making it accessible for teams without dedicated email marketing specialists. Users appreciate its intuitive design, which allows social media managers to effectively manage email campaigns alongside their other responsibilities.
- Users say Drip shines in its focus on eCommerce, with many praising its automation features that save time and streamline processes. One user highlighted how Drip's automation runs independently once set up, making it a great choice for eCommerce businesses looking to boost revenue without added complexity.
- Reviewers mention that Klaviyo's integration of email and SMS marketing under one platform is a significant advantage, providing a comprehensive solution for managing marketing campaigns. This feature has been particularly beneficial for users who want to maintain consistent messaging across channels.
- According to verified reviews, Drip's customer support receives high marks, with users noting quick resolutions to issues, such as when customers mistakenly mark emails as spam. This level of support is crucial for maintaining customer relationships and ensuring effective communication.
- G2 reviewers highlight that while both platforms are easy to set up, Klaviyo edges out slightly with a more streamlined onboarding experience. Users appreciate the progressive design of Klaviyo, which helps them navigate the platform with ease from the start.
- Users report that Drip is particularly effective for small businesses, with a majority of its reviews coming from this segment. This focus allows Drip to cater specifically to the needs of smaller eCommerce operations, providing tailored features that resonate well with this audience.
Pricing
Entry-Level Pricing
Drip
Free Trial
Free Trial
Per Month
14-day free trial (no credit card required)
- Access to All Features
- Free Migration
- No Credit Card Required
Klaviyo
No pricing availableFree Trial
Drip
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
372
9.0
962
Ease of Use
8.5
372
8.6
970
Ease of Setup
8.3
205
8.5
618
Ease of Admin
8.7
200
8.9
522
Quality of Support
8.8
359
8.4
916
Has the product been a good partner in doing business?
8.9
199
8.9
526
Product Direction (% positive)
8.6
367
8.9
912
Features by Category
Email Marketing
8.7
276
|
Verified
9.0
560
|
Verified
9.1
272
|
Verified
9.3
548
|
Verified
8.5
250
|
Verified
8.9
502
|
Verified
9.2
238
|
Verified
8.9
485
|
Verified
Online Marketing
7.1
177
|
Verified
7.9
381
|
Verified
8.2
185
|
Verified
8.3
403
|
Verified
7.7
148
|
Verified
8.7
436
|
Verified
8.7
211
|
Verified
8.7
452
8.0
29
8.2
252
Lead Management
8.3
208
|
Verified
8.5
354
8.1
190
|
Verified
8.4
273
8.8
244
|
Verified
9.0
514
|
Verified
8.1
198
|
Verified
7.8
221
8.5
209
|
Verified
8.5
358
|
Verified
8.3
202
|
Verified
8.5
399
|
Verified
8.4
169
|
Verified
8.4
333
|
Verified
7.8
126
|
Verified
8.2
287
|
Verified
Campaign Management
8.4
140
|
Verified
8.7
348
|
Verified
7.9
87
8.0
199
7.5
67
8.1
288
|
Verified
6.5
54
7.6
198
Social
7.1
22
Feature Not Available
7.9
23
7.8
196
7.7
79
|
Verified
7.8
189
8.1
24
7.5
184
7.8
78
|
Verified
7.8
258
|
Verified
Reporting & Analytics
7.9
242
|
Verified
8.5
487
|
Verified
7.8
179
|
Verified
8.3
416
|
Verified
7.4
143
|
Verified
8.4
427
|
Verified
7.5
139
|
Verified
8.4
442
|
Verified
7.1
23
7.6
200
Platform
8.1
124
|
Verified
8.5
334
|
Verified
8.7
134
|
Verified
8.7
318
|
Verified
8.6
120
|
Verified
8.9
317
|
Verified
7.4
64
|
Verified
8.3
208
|
Verified
7.5
16
7.8
194
|
Verified
8.7
134
|
Verified
8.9
320
|
Verified
7.6
71
|
Verified
8.0
160
Agentic AI - Marketing Automation
Not enough data
6.9
26
Not enough data
7.0
25
Not enough data
7.5
25
Not enough data
7.0
23
Not enough data
6.7
25
Not enough data
7.3
25
Integration
8.4
125
|
Verified
8.5
323
|
Verified
8.3
124
|
Verified
8.6
319
|
Verified
7.9
103
|
Verified
8.5
267
|
Verified
Messenger
Not enough data
7.6
14
Not enough data
6.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Channels
Not enough data
6.4
13
Not enough data
7.4
14
Not enough data
6.5
14
Not enough data
6.3
13
Not enough data
6.9
13
Customers
Not enough data
8.3
14
Not enough data
7.7
14
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
6.9
14
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
8.2
29
Not enough data
8.6
30
Not enough data
8.4
32
Not enough data
8.5
31
Tracking
Not enough data
8.3
28
Not enough data
7.9
28
Not enough data
9.0
35
Not enough data
8.7
31
Not enough data
8.6
28
Reporting
Not enough data
9.1
33
Not enough data
8.7
29
Not enough data
8.7
29
Not enough data
8.4
27
Agentic AI - Email Deliverability
Not enough data
8.2
14
Not enough data
8.1
15
Not enough data
8.0
14
Not enough data
7.3
14
Not enough data
8.0
14
Visitor Behavior
8.5
39
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.1
33
|
Verified
Not enough data
Templates
8.2
40
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
36
|
Verified
Not enough data
Personalization
8.8
36
|
Verified
Not enough data
8.5
33
|
Verified
Not enough data
8.8
36
|
Verified
Not enough data
7.9
22
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
8.2
29
|
Verified
Not enough data
8.7
34
|
Verified
Not enough data
9.1
39
|
Verified
Not enough data
Multichannel
Feature Not Available
Not enough data
9.1
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
Administration
9.1
44
|
Verified
Not enough data
8.5
47
|
Verified
Not enough data
8.9
47
|
Verified
Not enough data
8.7
50
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
96
|
Verified
8.6
427
|
Verified
Feature Not Available
Feature Not Available
7.3
36
8.4
348
|
Verified
8.3
10
8.8
259
Edit
8.1
83
|
Verified
8.4
359
|
Verified
8.6
58
8.8
422
|
Verified
8.5
78
|
Verified
8.3
334
|
Verified
Logistics
8.1
93
|
Verified
8.7
428
|
Verified
7.2
71
|
Verified
7.9
340
|
Verified
8.6
48
8.8
402
|
Verified
8.3
9
8.4
198
Generative AI
Not enough data
7.5
66
Not enough data
7.4
52
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
151
Not enough data
8.1
101
Not enough data
8.8
133
|
Verified
Not enough data
8.3
115
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
8.5
107
Not enough data
8.9
135
|
Verified
Not enough data
8.7
55
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
135
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
63
Not enough data
8.8
111
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
9.0
24
Not enough data
8.9
25
Not enough data
9.1
24
Not enough data
8.9
22
Campaigns
Not enough data
8.8
24
Not enough data
8.9
22
Not enough data
8.8
24
Not enough data
8.8
25
Integrations
Not enough data
9.1
23
Not enough data
8.1
19
Not enough data
9.1
25
Not enough data
8.5
20
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
17
Not enough data
9.0
16
Platform Data
Not enough data
8.5
16
Not enough data
8.3
15
Not enough data
8.8
15
Not enough data
8.2
15
Platform Additional Functionality
Not enough data
8.4
16
Not enough data
9.2
14
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
7.4
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.5
7
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
9
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
8.1
6
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.6
6
Not enough data
7.0
5
Not enough data
6.7
5
Additional Functionality
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.4
16
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.5
19
Not enough data
8.4
18
Not enough data
8.8
20
Not enough data
8.8
17
Not enough data
7.3
16
Not enough data
7.6
15
Campaign Activity
Not enough data
8.1
18
Not enough data
8.5
23
Not enough data
8.1
17
Not enough data
7.5
17
Not enough data
8.1
17
Not enough data
8.1
16
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Drip and Klaviyo are categorized as Email Template Builder and Marketing Automation
Unique Categories
Drip is categorized as E-Commerce Personalization
Reviews
Reviewers' Company Size
Drip
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
7.0%
Computer Software
6.6%
E-Learning
5.5%
Retail
5.0%
Other
60.1%
Retail
19.3%
Apparel & Fashion
12.6%
Marketing and Advertising
12.5%
Consumer Goods
11.7%
Health, Wellness and Fitness
7.4%
Other
36.5%
Discussions
What is Smart Drip System?
1 Comment
GP
What is Smart Drip SystemRead more
Can I integrate or combine Drip with other (cloud) software application?
1 Comment
GT
Hey Chiejoung! Short answer: Absolutely! Drip integrates with over 90 3rd party platforms, so you've got a lot to choose from! You can check those out here:...Read more
should I check out klaviyo?
1 Comment
GT
It's possible that I'm biased, but I would say there's no need for you to check out Klaviyo :) We'll take care of you at Drip, I promise.Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
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