Link copied to clipboard # Drip vs Klaviyo Comparison - What are their main differences? Share [ Export ](/compare/drip/klaviyo/export.csv) DripKlaviyo[+ Add Product](#) Reviews **Drip** [ 4.4/5(482) ](https://www.g2.com/products/drip/reviews#reviews) **Klaviyo** [ 4.6/5(1,366) ](https://www.g2.com/products/klaviyo/reviews#reviews) Pricing **Drip** Free Trial **Free Trial** Per Month ยท Free Trial **Klaviyo** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Drip** 1 month Based on 148 responses **Klaviyo** 1 month Based on 343 responses Return on Investment **Drip** 9 months Based on 133 responses **Klaviyo** 7 months2 months sooner Based on 295 responses Perceived Cost **Drip** $$$$$ **Klaviyo** $$$$$ Average Discount **Drip** 7% **Klaviyo** 7% ![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip") ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Drip** [ Automation (8) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397425&qs=pros-and-cons#reviews)[ Automation Efficiency (8) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397535&qs=pros-and-cons#reviews)[ Expensive (4) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1397662&qs=pros-and-cons#reviews)[ Lack of Integrations (4) ](https://www.g2.com/products/drip/reviews?filters%5Bsentiment_snippet%5D=1975461&qs=pros-and-cons#reviews) **Klaviyo** [ Ease of Use (167) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1299275&qs=pros-and-cons#reviews)[ Email Marketing (131) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1297215&qs=pros-and-cons#reviews)[ Expensive (73) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298933&qs=pros-and-cons#reviews)[ Learning Curve (63) ](https://www.g2.com/products/klaviyo/reviews?filters%5Bsentiment_snippet%5D=1298949&qs=pros-and-cons#reviews) Integrations **Drip** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ View all ](https://www.g2.com/products/drip/integrations) **Klaviyo** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5f17289cdbdc5bb8190f64de232a5ff5/anthropics.jpg "Product Avatar Image") Anthropics ](https://www.g2.com/products/anthropics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ View all ](https://www.g2.com/products/klaviyo/integrations) Screenshots **Drip** ![Drip screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1877722/Untitled_design.png) **Klaviyo** ![Klaviyo screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1769410/klaviyo-review-site-illustration-01-_2_%282%29.png) Ratings Meets Requirements **Drip** 8.8 8.8378 **Klaviyo** 9.0 9.0994 Ease of Use **Drip** 8.5 8.5378 **Klaviyo** 8.6 8.61,003 Ease of Setup **Drip** 8.3 8.3210 **Klaviyo** 8.5 8.5651 Ease of Admin **Drip** 8.7 8.7200 **Klaviyo** 8.9 8.9524 Quality of Support **Drip** 8.8 8.8365 **Klaviyo** 8.4 8.4946 Has the product been a good partner in doing business? **Drip** 8.9 8.9199 **Klaviyo** 8.9 8.9528 Product Direction (% positive) **Drip** 8.6 8.6371 **Klaviyo** 8.9 8.9940 Features Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);) 8.0 307 8.2 684 Email Marketing Building and Personalizing Emails 8.6 278 | Verified 9.0(won by 0.4) 573 | Verified Sending Outbound Emails 9.1 275 | Verified 9.3(won by 0.2) 563 | Verified Manage Email Deliverability 8.5 251 | Verified 8.9(won by 0.4) 505 | Verified Automated Email Responses 9.2(won by 0.2) 241 | Verified 9.0 501 | Verified Online Marketing Landing Pages and Forms 7.1 179 | Verified 7.9(won by 0.8) 383 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Dynamic Content 8.2 187 | Verified 8.3(won by 0.1) 407 | Verified A/B Testing 7.7 149 | Verified 8.7(won by 1.0) 440 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Optimized 8.6 212 | Verified 8.7(won by 0.1) 456 Search Tracking and Optimization 8.0 29 8.2(won by 0.2) 254 Conversion Rate Optimization Not enough data Not enough data Multivariate Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Lead Management Marketing Lead Database 8.3 209 | Verified 8.5(won by 0.2) 356 Data Quality Management 8.2 191 | Verified 8.4(won by 0.2) 273 Segmentation 8.8 247 | Verified 9.0(won by 0.2) 527 | Verified Lead Scoring and Grading 8.1(won by 0.3) 198 | Verified 7.8 221 Lead Nurturing 8.5(tied score) 211 | Verified 8.5(tied score) 361 | Verified Email Tracking 8.3 204 | Verified 8.5(won by 0.2) 402 | Verified Automated Alerts and Tasks 8.4(tied score) 170 | Verified 8.4(tied score) 333 | Verified CRM Lead Integration 7.9 127 | Verified 8.3(won by 0.4) 289 | Verified Third-Party Integrations Not enough data Not enough data Real-Time Data Not enough data Not enough data Social Marketing Not enough data Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Conversion Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Search Marketing Not enough data Not enough data SMS Marketing Not enough data Not enough data Website Visitor Tracking Not enough data Not enough data Campaign Management Program Management 8.4 141 | Verified 8.7(won by 0.3) 348 | Verified Event / Webinar Marketing 7.9 87 8.0(won by 0.1) 200 Calendaring 7.5 68 8.1(won by 0.6) 288 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Budgeting 6.5 55 7.6(won by 1.1) 198 (There is a greater than 0.5 difference between this product's rating and its competitors) Campaign Management Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Social Social Sharing 7.9(won by 0.1) 23 7.8 196 Social Campaigns 7.7 79 | Verified 7.8(won by 0.1) 189 Social Media Engagement 8.1(won by 0.6) 24 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 184 Social Media Advertising 7.8(tied score) 78 | Verified 7.8(tied score) 258 | Verified Social Listening 7.1(won by default) 23 Feature Not Available Drip Campaigns Not enough data Not enough data Multi-Campaign Not enough data Not enough data Reporting & Analytics Basic Reporting 7.9 244 | Verified 8.5(won by 0.6) 498 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Web Analytics 7.8 180 | Verified 8.3(won by 0.5) 416 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) ROI Analytics 7.4 143 | Verified 8.4(won by 1.0) 429 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Revenue Analytics 7.5 139 | Verified 8.4(won by 0.9) 443 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) SEO / Keyword Analytics 7.2 24 7.6(won by 0.4) 200 Behavior Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Sales Analytics Not enough data Not enough data Platform Customization 8.0 125 | Verified 8.5(won by 0.5) 338 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 8.7(tied score) 138 | Verified 8.7(tied score) 331 | Verified User, Role, and Access Management 8.6 122 | Verified 8.9(won by 0.3) 318 | Verified Internationalization 7.5 65 | Verified 8.3(won by 0.8) 208 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Sandbox / Test Environments 7.5 17 7.8(won by 0.3) 194 | Verified Performance and Reliability 8.7 135 | Verified 8.9(won by 0.2) 326 | Verified Output Document Generation 7.6 72 | Verified 8.0(won by 0.4) 161 Lead Generation Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data List Management Not enough data Not enough data Mobile Access Not enough data Not enough data Agentic AI - Marketing Automation Autonomous Task Execution Not enough data 6.8(won by default) 27 Multi-step Planning Not enough data 7.0(won by default) 25 Cross-system Integration Not enough data 7.4(won by default) 26 Adaptive Learning Not enough data 7.0(won by default) 23 Proactive Assistance Not enough data 6.9(won by default) 26 Decision Making Not enough data 7.3(won by default) 25 Campaign Planning Not enough data Not enough data Integration Data Import & Export Tools 8.3 126 | Verified 8.5(won by 0.2) 324 | Verified Integration APIs 8.3 125 | Verified 8.6(won by 0.3) 324 | Verified Breadth of Partner Applications 7.9 105 | Verified 8.5(won by 0.6) 273 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration Not enough data Not enough data Additional Functionality Social Promotion Not enough data Not enough data Customizable Branding Not enough data Not enough data Monitoring Not enough data Not enough data CRM Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Live Chat Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Mass Texting Not enough data Not enough data Drag & Drop Not enough data Not enough data Email Templates Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Scheduling Not enough data Not enough data AI Copilot Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Templates Not enough data Not enough data Marketing Automation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Marketing Calendar Not enough data Not enough data Customizable CTAs Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Qualification Not enough data Not enough data Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.1 107 8.1 503 Templates Text and Themes 8.4 96 | Verified 8.6(won by 0.2) 427 | Verified Proofing 7.3 36 8.4(won by 1.1) 348 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Responsive 8.3 10 8.8(won by 0.5) 260 (There is a greater than 0.5 difference between this product's rating and its competitors) Stock Images Feature Not Available Feature Not Available Edit Pre-Made 8.1 83 | Verified 8.4(won by 0.3) 359 | Verified Build 8.6 58 8.8(won by 0.2) 422 | Verified HTML 8.5(won by 0.2) 78 | Verified 8.3 335 | Verified Logistics Analytics 8.1 93 | Verified 8.7(won by 0.6) 428 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Issues 7.2 71 | Verified 7.9(won by 0.7) 340 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Integrations 8.6 48 8.8(won by 0.2) 403 | Verified Shareable Link 8.3 9 8.4(won by 0.1) 198 Generative AI AI Text Generation Not enough data 7.5(won by default) 66 AI Text Summarization Not enough data 7.4(won by default) 52 Agentic AI - Email Template Builder Autonomous Task Execution Not enough data 6.4(won by default) 19 Cross-system Integration Not enough data 7.0(won by default) 19 Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);) Not enough data 7.0 17 Messenger Sequencing Not enough data 7.6(won by default) 14 AI Not enough data 6.4(won by default) 14 Video Chat Not enough data 6.5(won by default) 14 Customization Interface Not enough data 6.3(won by default) 13 Generative AI Not enough data Not enough data Channels Social Media Integration Not enough data 6.4(won by default) 13 Text Message (SMS) Not enough data 6.5(won by default) 14 Other Not enough data 6.9(won by default) 13 Website Not enough data Feature Not Available Voice Assistants Not enough data Feature Not Available Multi-Channel Marketing Not enough data Not enough data Customers Audience Targeting Not enough data 8.3(won by default) 14 Profiles Not enough data 7.7(won by default) 14 Analytics Not enough data 7.3(won by default) 13 Lead Gathering Not enough data 6.9(won by default) 13 Sales Conversion Not enough data 6.9(won by default) 14 Customer Service Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Agentic AI - Conversational Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Customizable Fields Not enough data Not enough data API Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Lead Nurturing Not enough data Not enough data Human Handover Not enough data Not enough data Lead Management Not enough data Not enough data Product Recommendations Not enough data Not enough data Customer Experience Management Not enough data Not enough data SMS Messaging Not enough data Not enough data Appointment Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Lead Distribution Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Data Import/Export Not enough data Not enough data A/B Testing Not enough data Not enough data Real-Time Data Not enough data Not enough data Real-time Conversations Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Qualification Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Contact Database Not enough data Not enough data Customer Segmentation Not enough data Not enough data One-to-One Messaging Not enough data Not enough data Communication Management Not enough data Not enough data Campaign Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Lead Capture Not enough data Not enough data Appointment Scheduling Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Chatbot Not enough data Not enough data Group Messaging Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Database Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Email Automation Not enough data Not enough data Surveys & Feedback Not enough data Not enough data CRM Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);) Not enough data 8.3 41 Diagnosis IP Address Not enough data 8.2(won by default) 29 Domains Not enough data 8.6(won by default) 30 Content Not enough data 8.4(won by default) 33 Policy Compliance Not enough data 8.5(won by default) 31 Tracking Processing Time Not enough data 8.3(won by default) 28 Placement Not enough data 7.9(won by default) 28 Open Rate Not enough data 9.0(won by default) 36 Time to Open Not enough data 8.8(won by default) 32 Alerts Not enough data 8.6(won by default) 28 Reporting Campaign Performance Not enough data 9.1(won by default) 33 Domain Reputation Not enough data 8.7(won by default) 29 Brand Reputation Not enough data 8.7(won by default) 29 Blacklist and Whitelist Not enough data 8.4(won by default) 27 Agentic AI - Email Deliverability Autonomous Task Execution Not enough data 8.2(won by default) 14 Cross-system Integration Not enough data 8.1(won by default) 15 Adaptive Learning Not enough data 8.0(won by default) 14 Proactive Assistance Not enough data 7.3(won by default) 14 Decision Making Not enough data 8.0(won by default) 14 E-Commerce Personalization[Hide 23 FeaturesShow 23 Features](javascript:void(0);) 8.6 59 Not enough data Visitor Behavior Monitoring 8.5(won by default) 39 | Verified Not enough data Targeting 8.6(won by default) 40 | Verified Not enough data Guided Selling 8.1(won by default) 33 | Verified Not enough data Templates Library 8.2(won by default) 40 | Verified Not enough data Customization 8.6(won by default) 40 | Verified Not enough data Optimization 8.5(won by default) 36 | Verified Not enough data Personalization Recommendation 8.8(won by default) 36 | Verified Not enough data Content 8.5(won by default) 34 | Verified Not enough data Cart Abandonment 8.8(won by default) 36 | Verified Not enough data Search 8.0(won by default) 23 | Verified Not enough data Personalization Engine 8.2(won by default) 28 | Verified Not enough data Product Recommendations 8.2(won by default) 29 | Verified Not enough data A/B Testing 8.7(won by default) 34 | Verified Not enough data Personalized Messaging 9.1(won by default) 39 | Verified Not enough data Multichannel Email 9.1(won by default) 43 | Verified Not enough data Mobile 8.9(won by default) 39 | Verified Not enough data Web Feature Not Available Not enough data Administration Marketing Campaigns 9.1(won by default) 45 | Verified Not enough data Reports & Analytics 8.5(won by default) 48 | Verified Not enough data User Data 8.9(won by default) 48 | Verified Not enough data Integrations 8.7(won by default) 50 | Verified Not enough data Agentic AI - E-Commerce Personalization Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data 8.0 173 Text Messaging Bulk SMS Not enough data 8.6(won by default) 151 Two-Way Text Messaging Not enough data 8.1(won by default) 101 Text Scheduler Not enough data 8.8(won by default) 133 | Verified Automatic Replies Not enough data 8.3(won by default) 115 | Verified Automatic URL Shortening Not enough data 8.7(won by default) 126 | Verified MMS Marketing Not enough data 8.5(won by default) 107 Personalization Not enough data 8.9(won by default) 135 | Verified Transactional SMS Not enough data 8.7(won by default) 55 Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting Not enough data 8.6(won by default) 135 | Verified Marketing Automation Not enough data 8.9(won by default) 135 | Verified Short Codes Not enough data 8.3(won by default) 63 API Integration Not enough data 8.8(won by default) 111 | Verified White Label Not enough data Feature Not Available Text-to-Landline Not enough data Feature Not Available QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution Not enough data 6.8(won by default) 11 Multi-step Planning Not enough data 6.7(won by default) 10 Cross-system Integration Not enough data 6.8(won by default) 10 Natural Language Interaction Not enough data 6.7(won by default) 10 Proactive Assistance Not enough data 6.8(won by default) 10 Decision Making Not enough data 7.0(won by default) 10 Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 8.4 131 Data Sourcing Data Enrichment Not enough data 8.4(won by default) 76 Expandability Not enough data 8.3(won by default) 68 Content Marketing Not enough data 8.5(won by default) 96 Multiple Devices Not enough data 8.5(won by default) 91 Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics Not enough data 8.6(won by default) 105 Predictive Modeling Not enough data 8.1(won by default) 73 Recommendation Engine Not enough data 8.0(won by default) 68 Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Pop-Up Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data 8.5 31 Design and Customization Pre-Designed Templates Not enough data 9.0(won by default) 24 Pop-Up Types Not enough data 8.9(won by default) 25 No-Code Customization Not enough data 9.1(won by default) 24 Mobile Optimized Not enough data 8.9(won by default) 22 Campaigns Targeting Not enough data 8.8(won by default) 24 Triggered Campaigns Not enough data 8.9(won by default) 22 A/B Testing Not enough data 8.8(won by default) 24 Analytics Not enough data 8.8(won by default) 25 Integrations CRM/Email Integrations Not enough data 9.1(won by default) 23 WCM Integrations Not enough data 8.1(won by default) 19 E-Commerce Integrations Not enough data 9.1(won by default) 25 Social Media Integrations Not enough data 8.5(won by default) 20 Generative AI AI Text Generation Not enough data 7.5(won by default) 20 Agentic AI - Vulnerability Scanner Autonomous Task Execution Not enough data 6.8(won by default) 10 Proactive Assistance Not enough data 7.5(won by default) 10 Customer Journey Analytics[Hide 13 FeaturesShow 13 Features](javascript:void(0);) Not enough data 7.9 21 Platform Basics Dynamic Segmentation Not enough data 9.0(won by default) 17 Journey Optimization Not enough data 9.0(won by default) 16 Platform Data Journey Reporting Not enough data 8.5(won by default) 16 Trends Reporting Not enough data 8.3(won by default) 15 Dashboards Not enough data 8.8(won by default) 15 Advanced Data Filtering Not enough data 8.2(won by default) 15 Platform Additional Functionality Journey Mapping Not enough data 8.4(won by default) 16 Integrations Not enough data 9.2(won by default) 14 Automated Alerts Not enough data 8.3(won by default) 14 Agentic AI - Customer Journey Analytics Autonomous Task Execution Not enough data 6.0(won by default) 5 Cross-system Integration Not enough data 7.0(won by default) 5 Adaptive Learning Not enough data 6.3(won by default) 5 Proactive Assistance Not enough data 6.9(won by default) 6 Review Management[Hide 71 FeaturesShow 71 Features](javascript:void(0);) Not enough data 8.6 10 Collection Authentication Not enough data 7.4(won by default) 7 Review Forms Not enough data 8.8(won by default) 7 Personalization Not enough data 8.6(won by default) 6 Engagement Not enough data 8.6(won by default) 6 Community Q&A Not enough data 7.2(won by default) 6 Agentic AI - Review Management Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Multi-Language Not enough data Not enough data Additional Functionality Reminders Not enough data Not enough data Review Monitoring Not enough data Not enough data Email Reminders Not enough data Not enough data Monitoring Not enough data Not enough data Performance Metrics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Activity Tracking Not enough data Not enough data Data Import/Export Not enough data Not enough data Review Notification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Feedback Management Not enough data Not enough data AI Copilot Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data SMS Messaging Not enough data Not enough data CRM Not enough data Not enough data Visual Analytics Not enough data Not enough data Purchasing & Receiving Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Reports Not enough data Not enough data Response Management Not enough data Not enough data Customizable Branding Not enough data Not enough data SEO Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Review Badge Management Not enough data Not enough data Negative Feedback Management Not enough data Not enough data Social Sharing Not enough data Not enough data Real-Time Data Not enough data Not enough data Dashboard Not enough data Not enough data Communication Management Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Templates Not enough data Not enough data Commenting/Notes Not enough data Not enough data Template Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Social Promotion Not enough data Not enough data Campaign Management Not enough data Not enough data Email Management Not enough data Not enough data Review Request Not enough data Not enough data Multi-Location Not enough data Not enough data Multi-Channel Campaigns Not enough data Not enough data Chat/Messaging Not enough data Not enough data Moderation Reviewer Validation Not enough data 9.5(won by default) 7 Response Types Not enough data 9.0(won by default) 5 Legal Agreements Not enough data 9.3(won by default) 5 Use Cases E-commerce Not enough data 9.8(won by default) 9 Retail Not enough data 8.9(won by default) 6 Customer Service Not enough data 9.7(won by default) 5 Administration Incentives Not enough data 9.3(won by default) 7 Syndication Not enough data 8.6(won by default) 6 Insights Not enough data 8.0(won by default) 5 Content Not enough data 8.0(won by default) 5 Sampling Not enough data 8.0(won by default) 5 Display Options Badges Not enough data 8.6(won by default) 6 Widgets Not enough data 8.3(won by default) 7 Third-Party Integrations Not enough data 8.3(won by default) 6 Marketing Not enough data 8.1(won by default) 6 Social Media Integration Not enough data Not enough data Website Integration Not enough data Not enough data Generative AI AI Text Generation Not enough data 7.8(won by default) 6 Generative AI Not enough data Not enough data Online Form Builder[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data 7.4 7 Customization Conditional Logic Not enough data 8.6(won by default) 6 Multi-page Forms Not enough data 7.0(won by default) 5 Design Not enough data 6.7(won by default) 5 Custom Fields Not enough data Not enough data Forms Creation & Design Not enough data Not enough data Additional Functionality Embedded Forms Not enough data 7.0(won by default) 5 Offline Capability Not enough data 7.7(won by default) 5 Notifications Not enough data Not enough data Payments Not enough data Not enough data Mobile Forms Not enough data Not enough data Customizable Forms Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Additional Functionality Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Commenting/Notes Not enough data Not enough data Content Publishing Options Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Content Library Not enough data Not enough data Document Classification Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data SSL Security Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Document Storage Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Autofill Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Convert to PDF Not enough data Not enough data Customizable Templates Not enough data Not enough data Media Library Not enough data Not enough data Generative AI Not enough data Not enough data Full Text Search Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Forms Management Not enough data Not enough data Electronic Signature Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow Management Not enough data Not enough data Template Management Not enough data Not enough data Mobile Access Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data 6.9 18 Agentic AI - Personalization Autonomous Task Execution Not enough data 6.9(won by default) 14 Cross-system Integration Not enough data 7.0(won by default) 14 Adaptive Learning Not enough data 6.9(won by default) 15 Natural Language Interaction Not enough data 6.8(won by default) 14 Proactive Assistance Not enough data 6.3(won by default) 14 Decision Making Not enough data 7.4(won by default) 16 Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 7.8 31 Marketing Operations ROI Tracking Not enough data 8.6(won by default) 20 Data Collection Not enough data 8.6(won by default) 20 Customer Insights Not enough data 8.9(won by default) 22 Multi-User Access Not enough data 8.8(won by default) 17 Spend Management Not enough data 7.3(won by default) 16 White Label Not enough data 7.6(won by default) 15 Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.1(won by default) 18 Reports and Dashboards Not enough data 8.5(won by default) 24 Campaign Stickiness Not enough data 8.1(won by default) 17 Multichannel Tracking Not enough data 7.5(won by default) 17 Brand Optimization Not enough data 8.1(won by default) 17 Predictive Analytics Not enough data 8.1(won by default) 16 Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data 7.6(won by default) 7 Cross-system Integration Not enough data 7.6(won by default) 7 Proactive Assistance Not enough data 7.9(won by default) 8 Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Show 5 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data WhatsApp Messaging - WhatsApp Marketing Transactional Messages Not enough data Not enough data Bulk WhatsApp Messaging Not enough data Not enough data Conversational Messaging Not enough data Not enough data Personalization Not enough data Not enough data Promotional Messages Not enough data Not enough data Automated Replies Not enough data Not enough data WhatsApp Business Platform - WhatsApp Marketing Segmentation Not enough data Not enough data API Integration Not enough data Not enough data WhatsApp Commerce Not enough data Not enough data Analytics Not enough data Not enough data RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Messaging - RCS Business Messaging Personalization Not enough data Not enough data Rich Media Not enough data Not enough data Interactive Messages Not enough data Not enough data Branded Templates Not enough data Not enough data Automation Not enough data Not enough data Conversational RCS Not enough data Not enough data Transactional RCS Not enough data Not enough data Promotional RCS Not enough data Not enough data Security / Verification - RCS Business Messaging Verified Sender Not enough data Not enough data Encryption Not enough data Not enough data Authentication Not enough data Not enough data Analytics / Deliverability - RCS Business Messaging Read Receipts Not enough data Not enough data Analytics Not enough data Not enough data SMS Fallback Not enough data Not enough data AI - RCS Business Messaging AI Not enough data Not enough data AI Marketing Agents[Hide 54 FeaturesShow 54 Features](javascript:void(0);) Not enough data Not enough data Performance Optimization & Learning - AI Marketing Agents Send-Time Optimization Not enough data Feature Not Available Autonomous A/B Testing Not enough data Feature Not Available Autonomous Campaign Orchestration - AI Marketing Agents End-to-End Campaign Execution Not enough data Not enough data Goal-Based Campaign Planning Not enough data Not enough data Cross-Channel Orchestration Not enough data Not enough data Conversational Campaign Setup Not enough data Not enough data Real-Time Campaign Adaptation Not enough data Not enough data AI Content Generation - AI Marketing Agents Dynamic Content Optimization Not enough data Not enough data AI Copy Generation Not enough data Not enough data Personalized Content Creation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Ad Optimization Not enough data Not enough data Audience Intelligence & Segmentation - AI Marketing Agents Predictive Modeling Not enough data Not enough data Behavioral Triggering Not enough data Not enough data Predictive Audience Segmentation Not enough data Not enough data Marketing Automation Not enough data Not enough data AI Writing Assistant Not enough data Not enough data Integrations & Data Connectivity - AI Marketing Agents Event & Data Ingestion Not enough data Not enough data CRM & CDP Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Additional Functionality Grammar Check Not enough data Not enough data Campaign Analytics Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Content Ideas Not enough data Not enough data Trend Analysis Not enough data Not enough data SMS Marketing Not enough data Not enough data Performance Metrics Not enough data Not enough data Email Marketing Not enough data Not enough data Chat/Messaging Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Competitor Monitoring Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Content Marketing Not enough data Not enough data API Not enough data Not enough data Predictive Analytics Not enough data Not enough data Personalization Not enough data Not enough data Template Management Not enough data Not enough data Behavior Analytics Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Text Editing Not enough data Not enough data Collaboration Tools Not enough data Not enough data Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data SEO Management Not enough data Not enough data Natural Language Processing Not enough data Not enough data Product Recommendations Not enough data Not enough data Tone Selection Not enough data Not enough data Chatbot Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Marketing Management Not enough data Not enough data Brand Guidelines Not enough data Not enough data Omnichannel Outreach Not enough data Not enough data AI Agents[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - AI Agents Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip")](https://www.g2.com/products/drip/reviews) Drip Small-Business(50 or fewer emp.) 91.6% Mid-Market(51-1000 emp.) 7.1% Enterprise(\> 1000 emp.) 1.3% [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Small-Business(50 or fewer emp.) 82.0% Mid-Market(51-1000 emp.) 16.3% Enterprise(\> 1000 emp.) 1.7% Small-Business (50 or fewer emp.) 91.6% 82.0% Mid-Market (51-1000 emp.) 7.1% 16.3% Enterprise (\> 1000 emp.) 1.3% 1.7% Reviewers' Industry [![Drip](https://images.g2crowd.com/uploads/product/hd_favicon/1516141798/drip.svg "Drip")](https://www.g2.com/products/drip/reviews) Drip Marketing and Advertising 15.6% Health, Wellness and Fitness 7.1% Computer Software 6.5% E-Learning 5.4% Internet 5.0% Other 60.4% [![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo")](https://www.g2.com/products/klaviyo/reviews) Klaviyo Retail 19.2% Marketing and Advertising 12.9% Apparel & Fashion 12.5% Consumer Goods 11.5% Health, Wellness and Fitness 7.2% Other 36.7% FAQs ## Drip vs Klaviyo FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Drip vs Klaviyo? Klaviyo stands out for higher overall ratings and reviewer-cited strengths in ease of use and segmentation, while Drip is noted for automation efficiency and customer support. | [Drip](https://www.g2.com/products/drip/reviews) | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | | --- | --- | | 4.4/5 (480 reviews) | 4.6/5 (1360 reviews) | | Small-Business | Small-Business | | 8.3 | 8.5 | | 8.8 | 8.4 | | Automation Efficiency (8 all-time mentions) | Ease of Use (160 all-time mentions) | ### How do the pricing models of Drip and Klaviyo compare? Klaviyo is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Drip. - **Drip:** In recent reviews, several reviewers note that Drip's pricing can become expensive as contact lists grow, and high subscription costs are a recurring theme. - **Klaviyo:** Reviewers mention that while Klaviyo's pricing increases with list size, they are generally more satisfied with the value received, and the pricing is justified by the platform's capabilities. - **Switching reasons:** Reviewers cite moving to Klaviyo for better value and more advanced features, especially as their business scales. ### What are the best alternatives to Drip and Klaviyo? The top three alternatives to Drip and Klaviyo are ActiveCampaign, GetResponse, and Braze. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Drip](https://www.g2.com/products/drip/reviews) | 4.4/5 (480 reviews) | Small-Business | Pricing can become expensive as contact lists grow | Automation Efficiency | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1360 reviews) | Small-Business | Pricing increases with list size but is justified by features | Ease of Use | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | โ€” | Automation and workflow capabilities | | [GetResponse](https://www.g2.com/products/getresponse/reviews) | 4.3/5 (1140 reviews) | Small-Business | โ€” | Email marketing and campaign management | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | โ€” | Personalization and cross-channel engagement | ### Which Marketing Automation features should I prioritize when comparing Drip and Klaviyo? Buyers should prioritize automation, segmentation, ease of use, analytics, and integrations when comparing Drip and Klaviyo. - **Automation:** Drip (8 all-time mentions), Klaviyo (92 all-time mentions) - **Segmentation:** Drip (4 all-time mentions for market segmentation), Klaviyo (57 all-time mentions for market segmentation, 42 for segmentation) - **Ease of Use:** Drip (7 all-time mentions), Klaviyo (160 all-time mentions) - **Analytics:** Drip (3 all-time mentions), Klaviyo (48 all-time mentions for analytics, 47 for analytics expertise) - **Integrations:** Drip (3 all-time mentions), Klaviyo (Shopify integration cited in 255 reviews) ### What are the pros and cons of Drip vs Klaviyo? Klaviyo's headline strength is ease of use and segmentation, while Drip is recognized for automation efficiency and customer support. - **Drip strengths:** Automation (8 all-time mentions), automation efficiency (8), ease of use (7), customer support (5), intuitive workflows (4), market segmentation (4), integrations (3). - **Drip trade-offs:** Expensive pricing (4), lack of integrations (4), learning curve (4), high subscription costs (3), limited customization (3). - **Klaviyo strengths:** Ease of use (160 all-time mentions), email marketing (123), automation (92), automation efficiency (75), customer support (58), segmentation analysis (58), market segmentation (57), features (56), customization (49), analytics (48). - **Klaviyo trade-offs:** Learning curve (63), not intuitive for all users (28), pricing increases with list size, reporting can be complex. ### Is Drip or Klaviyo better for small businesses? Both Drip and Klaviyo are primarily used by small businesses, but Klaviyo is more frequently praised for ease of use and value in this segment. - **Drip:** Small-Business is the largest segment, with reviewers noting strong automation and customer support but also mentioning a learning curve and higher pricing as the business grows. - **Klaviyo:** Small-Business is the largest segment, with reviewers highlighting ease of use, robust segmentation, and automation as key benefits for small businesses, despite some concerns about pricing as lists scale. ### Which Marketing Automation platform has better integrations? Klaviyo is favored for integrations, especially with Shopify, according to reviewer sentiment and mention counts. - **Drip:** Reviewers mention integrations with Shopify, WooCommerce, and Zapier, but with only 3 all-time mentions, integration breadth is less frequently cited. - **Klaviyo:** Shopify integration is cited in 255 reviews, making it a standout integration for e-commerce businesses. ### How do Drip and Klaviyo compare on customer support? Drip and Klaviyo are rated within 0.4 points on Quality of Support, indicating near parity, with Drip slightly ahead at 8.8 versus Klaviyo's 8.4. - **Drip:** Reviewers frequently praise Drip's customer support, describing it as responsive, knowledgeable, and helpful, with 5 all-time mentions for customer support. - **Klaviyo:** Reviewers note positive support experiences, with 58 all-time mentions, but also mention that support can be slower or less personalized for smaller businesses. ### Which is easier to implement, Drip or Klaviyo? Klaviyo and Drip score within 0.2 points on Ease of Setup (8.5 vs 8.3), indicating parity in implementation experience. - **Drip:** Reviewers describe setup as generally straightforward, with some noting a learning curve for advanced features and workflows. - **Klaviyo:** Reviewers highlight easy onboarding, especially with Shopify integration, but mention that advanced features can require additional learning. ### Which product has better Email? Klaviyo is the stronger product for Email, with higher reviewer ratings and more frequent positive mentions. - **Drip:** Email Marketing is cited in 4 all-time mentions, with reviewers noting strong automation and campaign management features. - **Klaviyo:** Email Marketing is cited in 123 all-time mentions, with reviewers consistently praising its ease of use, segmentation, and campaign performance. Alternatives **Drip Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Omnisend](https://images.g2crowd.com/uploads/product/hd_favicon/c0f501f06a970bbfecf6da058f184e71/omnisend.svg "Omnisend") [ Omnisend ](/products/omnisend/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) **Klaviyo Alternatives** ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)