Drip Pricing Overview

Drip does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Drip pricing in 2026 starts at $39.00. Pricing may vary based on billing terms or usage, so users should review the Drip's official pricing page for the most current details.

Based on G2 reviewer demographics and sentiment, Drip's pricing is best suited for small to mid-market e-commerce businesses, particularly those running Shopify or WooCommerce stores. The overwhelming majority of G2 reviewers are small businesses who value Drip's advanced segmentation, behavior-based automation, and deep e-commerce integrations at a price point below enterprise alternatives. G2 users in retail, apparel, marketing and advertising, and e-learning industries report strong ROI from Drip's automation capabilities. Drip is less ideal for very early-stage startups or businesses with rapidly growing subscriber lists, as G2 reviewers consistently flag that Drip's subscriber-based pricing model becomes increasingly expensive as contact counts scale upward.

Drip does not offer a permanent free version. Instead, G2's pricing data for Drip shows a 14-day free trial requiring no credit card, granting access to all features including automation workflows, email campaigns, and integrations. Drip's paid plans start at $39.00 per month for up to 2,500 subscribers and include unlimited email sends, free migration and workflow implementation (valued at $3,250), and phone, email, and live chat support. G2 reviewers note that live chat support is restricted to accounts with more than 5,000 contacts, making the trial a critical evaluation window before committing to Drip's paid plans, especially for smaller teams assessing advanced automation capabilities.

G2 reviews of Drip present a nuanced value picture. The majority of reviewers, predominantly small businesses, give high ratings (4.0 to 5.0) while simultaneously flagging pricing as a concern, suggesting Drip is a premium investment that delivers on its promises. G2 reviewers frequently praise the advanced automation workflows, deep Shopify and WooCommerce integrations, and robust segmentation as features that justify the cost. Several G2 users note Drip offers functionality comparable to far more expensive tools like Marketo, HubSpot, and Salesforce at a fraction of the price. However, the subscriber-based pricing model draws repeated criticism, particularly as lists grow, with some reviewers noting costs become prohibitive for early-stage businesses or startups with limited cash flow.