# Drift vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user satisfaction, boasting a significantly higher G2 Score compared to Drift. Users appreciate the platform&#39;s **customization options** , allowing for tailored tracking of unique objects, which enhances their sales management experience.
- **Users say** that HubSpot Sales Hub offers a smoother onboarding process, with many finding it easy to onboard new users. The intuitive setup and automation features are frequently highlighted, making it a preferred choice for teams looking to get up and running quickly.
- **Reviewers mention** that while both platforms have similar star ratings, HubSpot Sales Hub&#39;s extensive user base and recent activity indicate a more robust community and support system. This is reflected in the positive feedback regarding its **AI note taker feature** for recording sales calls, which many find invaluable.
- **According to verified reviews** , Drift is recognized for its effective AI sales tools, which users find beneficial. However, some users have reported occasional routing bugs, suggesting that while the tool is impressive, it may not be as reliable as HubSpot in day-to-day operations.
- **Users highlight** that HubSpot Sales Hub&#39;s reporting features are among the best, providing detailed insights into sales performance and forecasting. This capability is a significant advantage for teams that rely on data-driven decision-making.
- **Reviewers note** that while Drift has a strong presence in the mid-market segment, HubSpot Sales Hub&#39;s appeal to small businesses is evident, with a larger percentage of reviews coming from this demographic. This suggests that HubSpot may be better suited for smaller teams looking for comprehensive sales solutions.



| | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,256 | 13,775 | 
| **Largest Market Segment** | Mid-Market (51.7% of reviews) | Small-Business (60.9% of reviews) | 
| **Entry Level Price** | Starting at $2,500.00 Per Month | $0.00 | 

---
## Top Pros & Cons

### Drift

Pros:
- Ease of Use (53 reviews)
- Helpful (47 reviews)

Cons:
- Chat Management (10 reviews)
- Learning Curve (9 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1430 reviews)
- Features (831 reviews)

Cons:
- Missing Features (500 reviews)
- Limited Features (472 reviews)

---
## Ratings Comparison
| Rating | Drift | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1019 reviews) | 8.6 (9997 reviews) | 
  | **Ease of Use** | 8.7 (1032 reviews) | 8.7 (10887 reviews) | 
  | **Ease of Setup** | 8.4 (508 reviews) | 8.4 (4844 reviews) | 
  | **Ease of Admin** | 8.5 (473 reviews) | 8.6 (3158 reviews) | 
  | **Quality of Support** | 8.8 (940 reviews) | 8.6 (9003 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (472 reviews) | 8.7 (3110 reviews) | 
  | **Product Direction (% positive)** | 8.9 (997 reviews) | 8.7 (9554 reviews) | 

---
## Pricing

### Drift

#### Entry-Level Pricing

Plan: Premium

Price: Starting at $2,500.00 Per Month

Description: For small businesses. The right amount of conversational firepower to keep your business growing.

Key Features:
- * Everything in Free, plus:
- Live Chat
- Meetings

[Browse all 3 editions](https://www.g2.com/products/drift/pricing)

#### Free Trial

Yes

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 7561 |

#### Sales Force Automation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Contact &amp; Account Management** | Not enough data | 8.7 (6139 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity &amp; Pipeline Mgmt.** | Not enough data | 8.6 (6018 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.6 (6176 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | Not enough data | 7.8 (4202 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.5 (5091 reviews) ✓ Verified | 
| **Product &amp; Price List Management** | Not enough data | 7.8 (3262 reviews) ✓ Verified | 
| **Quote &amp; Order Management** | Not enough data | 7.8 (3170 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.2 (2463 reviews) | 

#### Marketing Automation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5414 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.5 (5059 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.7 (5249 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (4451 reviews) ✓ Verified | 

#### Customer Support

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (3634 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (2466 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (3303 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (3281 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.2 (3511 reviews) ✓ Verified | 

#### Reporting &amp; Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.2 (5831 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.4 (6147 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.0 (4296 reviews) ✓ Verified | 

#### Mobile &amp; Social

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.0 (3811 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (4130 reviews) ✓ Verified | 

#### Platform

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | Not enough data | 8.1 (2951 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (2584 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (2987 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (2283 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (1976 reviews) | 
| **Document &amp; Content Mgmt.** | Not enough data | 8.0 (2582 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3012 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (1668 reviews) | 

#### Integration

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Data Import &amp; Export Tools** | Not enough data | 8.4 (2267 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (2390 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (2239 reviews) ✓ Verified | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (684 reviews) | 

#### Agentic AI - CRM

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (218 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (213 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (218 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (214 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (215 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (214 reviews) | 
| **Decision Making** | Not enough data | 7.2 (214 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 326 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Messenger

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Sequencing** | 8.5 (204 reviews) ✓ Verified | Not enough data | 
| **AI** | 8.2 (201 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | 9.1 (273 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | 8.5 (250 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Social Media** | 7.9 (116 reviews) ✓ Verified | Not enough data | 
| **Website** | 8.9 (250 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | 7.7 (91 reviews) ✓ Verified | Not enough data | 
| **Voice Assistants** | 7.6 (81 reviews) ✓ Verified | Not enough data | 
| **Other** | 7.8 (90 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.6 (225 reviews) ✓ Verified | Not enough data | 
| **Profiles** | 8.4 (202 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.1 (241 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | 8.7 (242 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | 8.5 (246 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 358 |
| **HubSpot Sales Hub** | 8.4/10 | 837 |

#### Lead Facilitation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | 8.9 (315 reviews) ✓ Verified | 8.4 (526 reviews) | 
| **Lead Qualification** | 8.2 (309 reviews) ✓ Verified | 8.6 (623 reviews) | 
| **Lead Follow-up** | 8.2 (288 reviews) ✓ Verified | 8.9 (651 reviews) | 
| **Meeting Scheduling ** | 8.7 (305 reviews) ✓ Verified | 8.9 (658 reviews) | 

#### Organization

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.0 (265 reviews) ✓ Verified | 8.9 (679 reviews) | 
| **Data Entry** | 8.0 (269 reviews) ✓ Verified | 8.8 (666 reviews) | 
| **Integrations / APIs** | 8.3 (278 reviews) ✓ Verified | 8.6 (603 reviews) | 

#### Performance Analysis

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | 7.8 (241 reviews) ✓ Verified | 8.3 (556 reviews) | 
| **Peformance Tracking** | 8.0 (261 reviews) ✓ Verified | 8.8 (668 reviews) | 

#### Sales Analysis

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | 7.5 (215 reviews) ✓ Verified | Feature Not Available | 
| **Sales Forecasting ** | 7.7 (221 reviews) ✓ Verified | 8.7 (620 reviews) | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 7.5 (87 reviews) | 8.1 (156 reviews) | 
| **AI Text Summarization** | 7.6 (85 reviews) | 8.3 (155 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (19 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (19 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (19 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.0 (19 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (19 reviews) | 
| **Decision Making** | Not enough data | 8.2 (19 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1882 |

#### Integrated Workflows

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1638 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.0 (1687 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (1439 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (1336 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (1526 reviews) | 
| **Calendar** | Not enough data | 8.7 (1388 reviews) | 
| **Shared Records** | Not enough data | 8.5 (1302 reviews) | 

#### Repeatability and Reportability

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (1478 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (1550 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (1522 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (1393 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### AI and Automation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (1246 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (1211 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.1 (1202 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.8 (1083 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (1030 reviews) | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (494 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (180 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (180 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (181 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (180 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (181 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (181 reviews) | 
| **Decision Making** | Not enough data | 7.1 (183 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 387 |

#### Call Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (304 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (270 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (279 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (244 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (112 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 10 |

#### Responses

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.3 (10 reviews) | 
| **Route To Human** | Not enough data | 8.5 (10 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (10 reviews) | 

#### Automation - AI Agents

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.9 (9 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.1 (9 reviews) | 
| **Lead Generation** | Not enough data | 8.7 (9 reviews) | 
| **Document Processing** | Not enough data | 8.5 (9 reviews) | 
| **Feedback Collection** | Not enough data | 8.8 (8 reviews) | 

#### Platform

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.2 (10 reviews) | 
| **Integration** | Not enough data | 8.3 (10 reviews) | 
| **Human-In-The-Loop** | Not enough data | 8.9 (9 reviews) | 

#### Autonomy -  AI Agents

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (9 reviews) | 
| **Adaptive Responses** | Not enough data | 7.8 (9 reviews) | 
| **Task Execution** | Not enough data | 8.0 (9 reviews) | 
| **Problem Solving** | Not enough data | 7.6 (9 reviews) | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 9.1 (9 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 332 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Responses

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | 8.2 (280 reviews) | Not enough data | 
| **Control** | 8.3 (268 reviews) | Not enough data | 
| **Route To Human** | 8.4 (303 reviews) | Not enough data | 
| **Menu bars** | 8.1 (273 reviews) | Not enough data | 
| **Drip sequences** | 8.0 (228 reviews) | Not enough data | 

#### Platform

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Live chat** | 8.9 (309 reviews) | Not enough data | 
| **Integrations** | 8.4 (291 reviews) | Not enough data | 
| **Branding** | 8.4 (275 reviews) | Not enough data | 
| **Analytics** | 8.1 (281 reviews) | Not enough data | 
| **A/B testing** | 7.9 (240 reviews) | Not enough data | 
| **Role-based access** | 8.4 (261 reviews) | Not enough data | 
| **Collection of information** | 8.2 (286 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 7.7 (84 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (82 reviews) | Not enough data | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.4/10 | 198 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Conversational Platform

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | 8.6 (167 reviews) | Not enough data | 
| **Omnichannel** | 8.4 (117 reviews) | Not enough data | 
| **Contextual Engagement** | 8.7 (128 reviews) | Not enough data | 
| **Proactive Engagement** | 8.6 (92 reviews) | Not enough data | 

#### Support Automation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Intelligent Routing** | Feature Not Available | Not enough data | 
| **Seamless Escalation** | 8.4 (147 reviews) | Not enough data | 
| **Transcripts** | 8.7 (138 reviews) | Not enough data | 
| **Self-Serve Support** | 8.4 (92 reviews) | Not enough data | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 7.9 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (31 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.0/10 | 102 |
| **HubSpot Sales Hub** | 8.4/10 | 773 |

#### Integrations

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | 7.4 (92 reviews) | 8.3 (524 reviews) | 
| **Email Integration** | 7.9 (95 reviews) | 9.0 (722 reviews) | 
| **Zoom Integration** | 7.8 (91 reviews) | 8.3 (589 reviews) | 
| **Google Meet Integration** | 7.3 (88 reviews) | 8.4 (579 reviews) | 
| **Salesforce Integration** | 8.0 (95 reviews) | 7.7 (488 reviews) | 

#### Branding &amp; Customizatio

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | 8.2 (94 reviews) | 8.6 (629 reviews) | 
| **Personalized Links** | 8.3 (93 reviews) | 8.7 (649 reviews) | 
| **Personalized Web Embed** | 7.9 (90 reviews) | 8.4 (570 reviews) | 

#### Automatic Rules &amp; Configurations

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | 8.5 (96 reviews) | 8.7 (623 reviews) | 
| **Automatic Updates** | 8.2 (90 reviews) | 8.9 (632 reviews) | 
| **Buffer Times** | 8.1 (93 reviews) | 8.5 (589 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Customer Service Automation

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.1/10 | 14 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Customer Support

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Text** | 7.8 (12 reviews) | Not enough data | 
| **Speech** | 7.8 (12 reviews) | Not enough data | 
| **Knowledge Base** | 8.1 (12 reviews) | Not enough data | 

#### Automation

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Ticket Resolution** | 8.2 (11 reviews) | Not enough data | 
| **Customization** | 8.3 (13 reviews) | Not enough data | 
| **Intelligent Routing** | 8.3 (12 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Learning** | 7.7 (13 reviews) | Not enough data | 
| **Language** | 8.2 (13 reviews) | Not enough data | 
| **Conversational AI** | 8.3 (14 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 7.8/10 | 31 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 7.7 (31 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (30 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.2/10 | 598 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | 7.7 (83 reviews) | Not enough data | 
| **AI Text Summarization** | 7.7 (81 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.3 (81 reviews) | Not enough data | 

#### Communication

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Pop-up Chat** | 9.2 (543 reviews) ✓ Verified | Not enough data | 
| **Notifications** | 8.5 (539 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | 7.8 (323 reviews) ✓ Verified | Not enough data | 
| **In-App Messaging** | 8.6 (414 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | 7.9 (189 reviews) | Not enough data | 

####  Internal Use

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Customization ** | 8.4 (461 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | 8.7 (470 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | 8.5 (471 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | 8.2 (408 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | 8.3 (371 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | 8.1 (401 reviews) ✓ Verified | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Drift** | 8.3/10 | 74 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | 7.4 (20 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Knowledge Base** | 8.1 (57 reviews) | Not enough data | 
| **Searchable Articles** | 8.2 (53 reviews) | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 8.2 (51 reviews) | Not enough data | 
| **Personalization** | 8.5 (57 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Branding** | 8.6 (57 reviews) | Not enough data | 
| **Automation** | 8.7 (60 reviews) | Not enough data | 
| **Artificial Intelligence** | 8.2 (59 reviews) | Not enough data | 
| **Integrations** | 8.6 (59 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1388 |

#### Agentic AI - Sales Performance Management

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1100 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2526 |

#### Agentic AI - Email Tracking

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (118 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (118 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (118 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (118 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (117 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (118 reviews) | 
| **Decision Making** | Not enough data | 6.9 (119 reviews) | 

#### Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2098 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2084 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2137 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2136 reviews) | 
| **Notifications** | Not enough data | 8.8 (2233 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2212 reviews) | 

#### Generative AI

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (485 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1858 |

#### Agentic AI - Sales Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (105 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (103 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (101 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (103 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (102 reviews) | 

#### Data Sourcing

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (1357 reviews) | 
| **Exporting &amp; Sharing Data** | Not enough data | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (1545 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (1387 reviews) | 

#### Predictive Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (1302 reviews) | 
| **Risk Analysis** | Not enough data | 7.7 (1131 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (1553 reviews) | 
| **Sales Gamification** | Not enough data | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.4 (1407 reviews) | 
| **Activity Tracking** | Not enough data | 8.9 (1619 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1508 |

#### Agentic AI - Outbound Call Tracking

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (60 reviews) | 

#### Calling

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1192 reviews) | 
| **Generate Location** | Not enough data | 8.1 (983 reviews) | 
| **Call Types** | Not enough data | 8.6 (1151 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1182 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (70 reviews) | 

#### Contacts

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1257 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1100 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1160 reviews) | 

#### Insights

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1347 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1188 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1092 reviews) | 
| **Automated Note Taking** | Not enough data | 7.5 (66 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1025 |

#### Agentic AI - Sales Enablement

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (805 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (800 reviews) | 

#### Analytics

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (884 reviews) | 
| **Alerts** | Not enough data | 8.4 (884 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (827 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (801 reviews) | 

#### Learning Management - Sales Enablement

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.2 (37 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations &amp; Reports - Insurance CRM

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting &amp; Analytics** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Drift** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to Drift (7):** [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Live Chat Software](https://www.g2.com/categories/live-chat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation)

**Unique to HubSpot Sales Hub (11):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Drift | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 25.5% | 60.9% | 
| **Mid-Market** | 51.7% | 35.2% | 
| **Enterprise** | 22.9% | 3.9% | 

### By Industry

#### Drift

- **Computer Software:** 32.8%
- **Information Technology and Services:** 20.6%
- **Marketing and Advertising:** 7.2%
- **Financial Services:** 3.2%
- **Computer &amp; Network Security:** 3.0%
- **Human Resources:** 2.5%
- **Internet:** 2.2%
- **Hospital &amp; Health Care:** 1.6%
- **Education Management:** 1.4%
- **E-Learning:** 1.4%
- **Other:** 24.2%

#### HubSpot Sales Hub

- **Computer Software:** 16.0%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.8%
- **Internet:** 2.2%
- **Hospital &amp; Health Care:** 1.8%
- **Staffing and Recruiting:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to Drift

- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3850 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1904 reviews)
- [Qualified](https://www.g2.com/products/qualified/reviews) — 4.9/5 stars (1474 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.4/5 stars (806 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6840 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4052 reviews)
- [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews)
- [Ada](https://www.g2.com/products/ada-support-inc-ada/reviews) — 4.6/5 stars (172 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25774 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9641 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (114 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3568 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2033 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (809 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (303 reviews)

---
## Top Discussions

### Drift

- Title: [How do I scale conversational marketing?](https://www.g2.com/discussions/conversational-marketing-0d87ad75-128e-4457-81cb-8e3880e51fd6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Chatbots allow you to offer fast responses to visitors 24/7, even while your team is sleeping. Since they can ask the same qualifying questions your sales..."
- Title: [What types of people are having conversations with businesses?](https://www.g2.com/discussions/conversational-marketing-b012374a-2421-4559-8c88-414fa31149e6) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "When we analyzed the data from the 50,000+ businesses using Drift for conversational marketing, we found that people in key decision-making roles are often..."
- Title: [How do I measure the effectiveness of conversational marketing?](https://www.g2.com/discussions/conversational-marketing-c5c64a26-1769-402e-b51b-280528b3dc04) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can measure your conversational marketing efforts just like you would measure any other marketing channel. Platforms like Drift give you dashboards that..."
- Title: [Do I have to completely remove all of my lead capture forms?](https://www.g2.com/discussions/conversational-marketing-2fd3e4b9-40e7-4a08-a3dc-6c3225e804e3) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Getting started with conversational marketing isn’t an “all or nothing” decision. Rather than ripping all the forms off their site, many companies start by..."
- Title: [What is a drift playbook?](https://www.g2.com/discussions/what-is-a-drift-playbook) — 1 comment, 1 upvote
  > **Top comment:** "Hi there! Playbooks are central to Drift and what we do! They are automated message workflows and campaigns that proactively reach out to site visitors and..."

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new &quot;sequence&quot; and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/drift-vs-hubspot-sales-hub)

