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Compare CTM (formerly CallTrackingMetrics) and Outreach 
Featured Products
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (59.7% of reviews)
Entry-Level Pricing
$79.00 Per Month
Contact Us
CTM (formerly CallTrackingMetrics)
Star Rating
(759)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Browse all 4 pricing plansOutreach
Star Rating
(3,523)4.3 out of 5
Market Segments
Mid-Market (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OutreachSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallTrackingMetrics excels in personalization, allowing users to tailor the program to fit their specific business needs. This adaptability is highlighted by users who appreciate the seamless API integrations, particularly with Google Ads, making it a preferred choice for businesses that rely on these platforms.
- Users say Outreach stands out for its automation features, which significantly streamline sales processes. Reviewers commend its AI-driven capabilities that enhance workflow efficiency and provide detailed sales analytics, making decision-making easier and more informed.
- According to verified reviews, CallTrackingMetrics has a higher overall satisfaction rating, with users praising its reliability and effectiveness in attribution mechanics. Many find it to be a cornerstone of their marketing strategies, indicating strong user trust and satisfaction.
- Reviewers mention that Outreach offers robust multichannel outreach capabilities, which are enhanced by its comprehensive workflow tools. Users appreciate the platform's ability to keep detailed logs of interactions, which aids in maintaining strong relationships with prospects and accounts.
- G2 reviewers highlight CallTrackingMetrics' superior quality of support, with many users noting the high level of assistance they receive. This is contrasted with Outreach, where some users feel that support could be improved, indicating a potential area for growth.
- Users report that while CallTrackingMetrics has a more straightforward setup process, Outreach's complexity can be a hurdle for some. However, those who navigate it successfully find that the platform's extensive features are worth the initial learning curve.
Pricing
Entry-Level Pricing
CTM (formerly CallTrackingMetrics)
Marketing Lite
$79.00
Per Month
Attribution essentials to measure the impact of your marketing efforts
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing
Outreach
Future Outreach Customers
Contact Us
- Sales engagement
- Opportuntity management
- Mutual success plans
Free Trial
CTM (formerly CallTrackingMetrics)
Free Trial is available
Outreach
No trial information availableRatings
Meets Requirements
9.1
630
8.7
2,668
Ease of Use
8.6
636
8.3
2,684
Ease of Setup
8.4
533
7.7
846
Ease of Admin
8.6
530
7.8
774
Quality of Support
9.0
585
8.3
2,424
Has the product been a good partner in doing business?
9.2
525
8.5
760
Product Direction (% positive)
9.1
630
8.5
2,498
Features by Category
Lead Facilitation
Not enough data
Feature Not Available
Not enough data
7.5
34
Not enough data
8.1
36
Not enough data
8.1
38
Organization
Not enough data
7.9
33
Not enough data
8.0
35
Not enough data
8.1
33
Performance Analysis
Not enough data
7.4
38
Not enough data
8.3
41
Sales Analysis
Not enough data
7.3
37
Not enough data
7.8
38
Generative AI
Not enough data
7.9
25
Not enough data
7.6
24
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
1007
|
Verified
Not enough data
9.1
1055
|
Verified
Not enough data
8.4
867
|
Verified
Not enough data
8.2
795
|
Verified
Not enough data
8.5
1006
|
Verified
Not enough data
8.6
399
Not enough data
8.2
347
Repeatability and Reportability
Not enough data
8.3
860
|
Verified
Not enough data
8.6
943
|
Verified
Not enough data
8.5
924
|
Verified
Not enough data
7.8
770
|
Verified
Not enough data
7.0
314
AI and Automation
Not enough data
7.8
338
Not enough data
7.3
307
Not enough data
7.7
346
Not enough data
7.3
298
Not enough data
7.0
290
Generative AI
Not enough data
6.7
138
Agentic AI - Sales Engagement
Not enough data
6.4
26
Not enough data
7.1
25
Not enough data
7.5
25
Not enough data
6.3
26
Not enough data
6.7
26
Not enough data
6.8
26
Not enough data
6.9
25
Call Analytics
9.6
54
|
Verified
8.3
128
8.4
33
|
Verified
7.8
108
9.0
46
|
Verified
8.0
115
8.9
45
|
Verified
Feature Not Available
Agent Performance Management
8.7
40
|
Verified
Feature Not Available
8.5
39
|
Verified
7.7
95
8.7
40
7.9
99
Generative AI
6.8
11
7.5
40
Agentic AI - Conversation Intelligence
5.8
6
6.0
7
5.3
6
6.4
7
6.1
6
6.0
7
5.6
6
5.7
7
6.7
6
5.7
7
5.8
6
5.5
7
4.7
6
6.0
7
Channels
9.7
32
|
Verified
Not enough data
8.7
22
Not enough data
9.2
19
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
9.0
21
Not enough data
Generative AI
7.9
7
Not enough data
Functions
9.3
50
|
Verified
Not enough data
9.4
47
|
Verified
Not enough data
9.5
43
|
Verified
Not enough data
9.2
21
Not enough data
9.4
18
|
Verified
Not enough data
9.7
27
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
9.5
22
|
Verified
Not enough data
Agentic AI - Contact Center
7.0
5
Not enough data
9.2
6
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Administrative
9.2
47
|
Verified
Not enough data
9.7
47
|
Verified
Not enough data
9.2
50
|
Verified
Not enough data
9.8
21
|
Verified
Not enough data
9.4
19
|
Verified
Not enough data
Attribution Modeling
8.7
43
Not enough data
8.1
38
Not enough data
Feature Not Available
Not enough data
8.5
33
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Agentic AI - Attribution
5.8
10
Not enough data
7.0
10
Not enough data
5.8
10
Not enough data
5.2
10
Not enough data
Marketing
8.7
29
Not enough data
9.0
33
Not enough data
9.4
43
Not enough data
9.1
49
Not enough data
Reporting
8.8
48
Not enough data
8.6
46
Not enough data
8.8
43
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.4
51
Not enough data
7.9
60
Not enough data
8.3
79
Not enough data
8.1
53
Not enough data
7.9
59
Not enough data
8.0
21
Not enough data
8.0
22
CRM Data Enrichment
Not enough data
8.7
92
Not enough data
8.7
101
Not enough data
8.2
74
Not enough data
Feature Not Available
Not enough data
8.2
22
Account Management
Not enough data
7.8
69
Not enough data
7.8
70
Not enough data
8.0
70
Not enough data
8.5
80
Not enough data
7.8
24
Not enough data
8.1
21
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Outbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Inbound Sales
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Voice Recognition - AI Voice Assistants
Not enough data
Not enough data
Speech Synthesis - AI Voice Assistants
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and privacy - AI Voice Assistants
Not enough data
Not enough data
Compatibility - AI Voice Assistants
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
7.5
193
Not enough data
8.2
234
|
Verified
Not enough data
6.9
165
|
Verified
Not enough data
8.3
245
|
Verified
Personalization
Not enough data
8.3
263
|
Verified
Not enough data
7.8
270
|
Verified
Not enough data
8.2
322
|
Verified
Not enough data
8.1
227
|
Verified
Administrative
Not enough data
8.7
306
|
Verified
Not enough data
8.4
258
|
Verified
Not enough data
8.5
264
Agentic AI - Email Tracking
Not enough data
7.3
16
Not enough data
7.1
17
Not enough data
7.9
17
Not enough data
6.4
16
Not enough data
6.4
16
Not enough data
6.3
16
Not enough data
6.5
16
Analytics
Not enough data
8.8
1438
Not enough data
8.4
1379
Not enough data
Feature Not Available
Customizations
Not enough data
8.8
1405
Not enough data
8.9
1431
Not enough data
8.5
1405
Not enough data
8.3
1056
Not enough data
9.0
1447
Generative AI
Not enough data
6.8
162
Agentic AI - Sales Analytics
Not enough data
6.7
8
Not enough data
7.9
8
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Data Sourcing
Not enough data
7.7
158
Not enough data
7.9
173
Not enough data
Feature Not Available
Not enough data
8.1
187
Not enough data
7.6
167
Predictive Analytics
Not enough data
7.3
141
Not enough data
7.4
135
Not enough data
7.0
126
Not enough data
7.3
134
Sales Management
Not enough data
8.0
148
Not enough data
Feature Not Available
Not enough data
7.8
163
Not enough data
8.8
188
Agentic AI - Outbound Call Tracking
6.9
14
5.2
10
7.6
13
5.5
10
Calling
9.8
18
8.5
813
9.2
17
7.9
906
9.5
18
8.4
1032
9.5
16
8.8
1089
9.2
17
5.5
14
Contacts
9.5
16
8.6
1146
9.4
16
8.0
985
9.4
16
8.4
1066
Insights
8.2
17
8.3
1092
|
Verified
8.9
17
8.4
1051
8.9
17
7.7
594
Feature Not Available
9.1
1191
7.3
16
8.1
1036
8.6
15
6.7
13
Agentic AI - Sales Coaching
Not enough data
Not enough data
Not enough data
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Training
8.8
8
8.3
197
|
Verified
8.5
8
8.2
196
|
Verified
7.6
7
8.2
179
|
Verified
7.9
8
8.0
142
|
Verified
Feedback
8.1
8
8.3
165
|
Verified
7.4
7
8.1
162
|
Verified
7.4
7
8.1
141
7.4
7
8.3
174
|
Verified
8.8
8
8.4
192
|
Verified
7.9
8
8.3
191
|
Verified
Feature Not Available
Feature Not Available
Generative AI
Not enough data
6.7
21
Agentic AI - UCaaS Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Extensions
9.6
13
|
Verified
Not enough data
9.4
12
|
Verified
Not enough data
9.3
10
|
Verified
Not enough data
Features
9.5
13
Not enough data
9.4
9
Not enough data
8.9
11
|
Verified
Not enough data
9.5
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.8
9
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.2
294
Not enough data
9.1
249
Not enough data
8.8
180
Not enough data
Tracking
8.9
268
Not enough data
9.0
228
Not enough data
8.9
230
Not enough data
Analytics
9.0
296
Not enough data
9.3
299
Not enough data
8.7
270
Not enough data
8.4
102
Not enough data
Call Routing
8.9
169
Not enough data
8.9
150
Not enough data
8.6
137
Not enough data
Administration
8.5
85
Not enough data
9.2
131
Not enough data
9.1
149
Not enough data
Agentic AI - Inbound Call Tracking
6.2
22
Not enough data
7.0
22
Not enough data
6.1
22
Not enough data
Marketing Operations
8.4
45
Not enough data
9.1
58
Not enough data
8.8
47
Not enough data
9.1
58
Not enough data
8.3
45
Not enough data
8.5
42
Not enough data
Campaign Activity
8.8
51
Not enough data
8.7
62
Not enough data
8.0
44
Not enough data
8.9
55
Not enough data
8.3
40
Not enough data
7.5
35
Not enough data
Agentic AI - Marketing Analytics
6.1
11
Not enough data
7.3
11
Not enough data
6.7
11
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CTM (formerly CallTrackingMetrics) and Outreach are categorized as Conversation Intelligence, Sales Coaching, and Outbound Call Tracking
Unique Categories
CTM (formerly CallTrackingMetrics) is categorized as Speech Analytics, Inbound Call Tracking, Marketing Analytics, Attribution, Contact Center, AI Voice Assistants, and UCaaS Platforms
Outreach is categorized as Revenue Operations & Intelligence (RO&I), Sales Engagement, AI Sales Assistant, Sales Analytics, Email Tracking, Sales Performance Management, and AI SDRs
Reviews
Reviewers' Company Size
CTM (formerly CallTrackingMetrics)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.2%
Internet
6.2%
Construction
4.1%
Hospital & Health Care
3.8%
Consumer Services
3.8%
Other
43.8%
Computer Software
36.9%
Information Technology and Services
18.3%
Marketing and Advertising
7.2%
Internet
6.3%
Financial Services
3.2%
Other
28.1%
Discussions
What do you think is the best thing about Call Tracking Metrics
2 Comments
LB
I also think that it is very convenient, especially for parents. When I started letting my son go to school on his own, I realized the importance of such...Read more
Where can I forward my calls to?
1 Comment
AF
You can forward your calls within the CTM numbers you currently have or forward to an external answering service.Read more
Can I change plans after I sign up?
1 Comment
AF
Yes you can, there are several plans you can upgrade to.Read more
Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?
2 Comments
MS
Yes, I have performed the task, the free methods are here using GSMMO - https://www.transferemails.com/transfer-emails-from-outlook-to-gmail/Read more
What is the best way to log follow ups?
2 Comments
JK
When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep...Read more
What are the other best ways Outreach can be used in?
2 Comments
IS
We also used it for hiring workflow.Read more
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