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Compare AdRoll ABM (Formerly RollWorks) and Crunchbase 
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At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
No pricing available
$99.00 1 user Per Month
AdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Crunchbase
Star Rating
(392)4.5 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Crunchbase excels in Data Enrichment with a score of 9.2, making it a preferred choice for those needing comprehensive contact and company data. In contrast, RollWorks Account-Based Platform scores lower at 8.8, indicating it may not provide as robust data enrichment capabilities.
- Reviewers mention that Crunchbase's Ease of Setup is rated at 9.1, which is significantly higher than RollWorks' 8.4. This suggests that users find Crunchbase easier to implement and start using effectively.
- G2 users highlight that RollWorks shines in Quality of Support, scoring 8.9 compared to Crunchbase's 8.4. This indicates that users may experience better customer service and support responsiveness with RollWorks.
- Users on G2 report that Crunchbase offers superior Company Data Availability with a score of 8.6, while RollWorks is slightly lower at 8.5. This could be crucial for businesses that rely heavily on detailed company insights.
- Reviewers mention that RollWorks provides better Account-level Insights with a score of 8.5, compared to Crunchbase's 8.3. This feature is essential for businesses focusing on account-based marketing strategies.
- Users say that while both platforms offer Integrations, Crunchbase scores 8.3 and RollWorks scores slightly higher at 8.6, indicating that RollWorks may have a more extensive or user-friendly integration ecosystem.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableCrunchbase
Crunchbase Pro (Monthly)
$99.00
1 user Per Month
Find and prioritize opportunities with best-in-class private company data. Pro Includes:
- Search 4M+ private companies with full results
- Unlock all company and investor profile data, including growth signals and AI-powered insights
- Track companies with saved searches and lists, alerts, and stages
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableCrunchbase
Free Trial is available
Ratings
Meets Requirements
8.4
469
8.5
300
Ease of Use
8.5
474
8.7
306
Ease of Setup
8.4
301
9.1
103
Ease of Admin
8.6
249
8.9
66
Quality of Support
9.0
451
8.4
199
Has the product been a good partner in doing business?
8.9
253
8.7
58
Product Direction (% positive)
8.7
437
8.1
282
Features by Category
Data Availability
8.0
64
7.6
142
8.4
67
8.5
160
7.1
50
|
Verified
8.3
153
|
Verified
6.2
20
7.9
16
Data Accuracy
8.1
59
7.6
139
8.3
62
Feature Not Available
6.8
18
7.6
15
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.9
6
Not enough data
7.8
6
Not enough data
7.3
5
Platform
Feature Not Available
Feature Not Available
8.4
48
|
Verified
8.4
75
8.7
45
8.6
98
8.0
50
|
Verified
Feature Not Available
5.9
32
|
Verified
7.5
63
|
Verified
7.4
35
7.6
54
Features
8.2
54
8.2
103
8.7
60
7.7
83
7.1
32
7.6
98
|
Verified
8.0
48
8.2
123
|
Verified
8.0
57
|
Verified
8.7
158
|
Verified
7.2
31
8.1
121
|
Verified
Feature Not Available
Feature Not Available
8.0
56
|
Verified
Feature Not Available
7.4
46
|
Verified
7.4
76
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Lead Intelligence
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Not enough data
Lead Management
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Not enough data
Marketing Campaigns
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Not enough data
Campaign Execution
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Not enough data
Agentic AI - Account Data Management
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Financial Information
Not enough data
8.3
10
Not enough data
8.0
9
Analysis
Not enough data
8.5
9
Not enough data
8.2
10
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.2
9
Market News
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.9
9
Platform Basics
Not enough data
7.8
9
Not enough data
7.7
8
Agentic AI - Financial Research
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Not enough data
Platform Data
8.4
37
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.0
5
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
47
Not enough data
Campaign Management
8.3(won by default)
171
Not enough data
7.9(won by default)
164
Not enough data
8.3(won by default)
163
Not enough data
7.6(won by default)
135
Not enough data
8.3(won by default)
145
Not enough data
8.6(won by default)
125
Not enough data
8.2(won by default)
109
Not enough data
7.8(won by default)
111
Not enough data
8.2(won by default)
143
Not enough data
7.7(won by default)
134
Not enough data
7.8(won by default)
110
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
96
Not enough data
Targeting
8.6(won by default)
176
Not enough data
8.9(won by default)
175
Not enough data
8.3(won by default)
146
Not enough data
8.0(won by default)
128
Not enough data
Platform
8.2(won by default)
139
Not enough data
7.6(won by default)
140
Not enough data
8.7(won by default)
161
Not enough data
8.6(won by default)
164
Not enough data
8.3(won by default)
134
Not enough data
7.9(won by default)
136
Not enough data
8.1(won by default)
125
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
125
Not enough data
Exchange Functions
Not enough data
7.9
25
Not enough data
7.7
24
Data as a Service
Not enough data
8.4
30
Not enough data
8.3
31
Not enough data
8.2
29
Not enough data
8.7
30
Management
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
Feature Not Available
Lead Intelligence
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Not enough data
Agentic AI - Lead Intelligence
7.7
5
Not enough data
Data collection
Not enough data
Feature Not Available
Not enough data
8.0
115
|
Verified
Not enough data
8.2
104
|
Verified
Not enough data
7.8
102
Not enough data
8.0
105
|
Verified
Segment Trending
Not enough data
7.8
93
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
99
Analysis
Not enough data
7.7
86
Not enough data
7.8
85
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.5
124
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
6.9
73
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.6
74
Agentic AI - Market Intelligence
Not enough data
7.7
5
Not enough data
7.3
5
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
171
Not enough data
7.9
164
Not enough data
8.3
163
Not enough data
7.6
135
Not enough data
8.3
145
Not enough data
8.6
125
Not enough data
8.2
109
Not enough data
7.8
111
Not enough data
8.2
143
Not enough data
7.7
134
Not enough data
7.8
110
Not enough data
Feature Not Available
Not enough data
7.5
96
Not enough data
Targeting
8.6
176
Not enough data
8.9
175
Not enough data
8.3
146
Not enough data
8.0
128
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
139
Not enough data
7.6
140
Not enough data
8.7
161
Not enough data
8.6
164
Not enough data
8.3
134
Not enough data
7.9
136
Not enough data
8.1
125
Not enough data
Feature Not Available
Not enough data
7.9
125
Not enough data
Data Management
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.0
27
Data as a Service
Not enough data
8.3
27
Not enough data
8.5
31
Architecture
Not enough data
7.6
26
Not enough data
8.1
26
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.2
51
8.4
77
Feature Not Available
7.6
59
7.6
45
Lead Management
8.6
71
8.2
47
7.8
49
Feature Not Available
8.4
57
8.0
44
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
Feature Not Available
Data Availability - Marketing Account Intelligence
7.1
11
7.6
7
Data Accuracy - Marketing Account Intelligence
7.0
11
7.6
7
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Not enough data
Lead Management
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Crunchbase are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Crunchbase is categorized as Data as a Service (DaaS), Data Exchange Platforms, Market Intelligence, and Financial Research
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Crunchbase
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Computer Software
19.8%
Information Technology and Services
17.5%
Marketing and Advertising
8.6%
Staffing and Recruiting
5.7%
Financial Services
5.5%
Other
42.8%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
How does it integrates with Hubspot?
3 Comments
Official Response from Crunchbase
Hi Alejandro - Excited to share that Crunchbase now integrates with HubSpot! Get full details here:...Read more
Is crunchbase any good?
2 Comments
D
Crunchbase is definitely a good tool for in-depth inspection of companies and individuals in the business world. The contact details are also a useful...Read more
How much does crunchbase cost?
2 Comments
CF
Check the pricing page >> https://about.crunchbase.com/products/pricing/Read more
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