Compare AdRoll ABM (Formerly RollWorks) and Crunchbase 
At a Glance
Market Segments
Mid-Market (57.9% of reviews)
Small-Business (56.6% of reviews)
Entry-Level Pricing
No pricing available
$99.00 1 user Per Month
AdRoll ABM (Formerly RollWorks)
Star Rating
(647)4.3 out of 5
Market Segments
Mid-Market (57.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Crunchbase
Star Rating
(404)4.4 out of 5
Market Segments
Small-Business (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Crunchbase excels in providing a comprehensive dashboard that consolidates information, making it a reliable tool for prospecting. Users appreciate the ability to filter data by valuation and funding rounds, which enhances their ability to identify potential leads.
- Users say that AdRoll ABM (Formerly RollWorks) stands out for its intuitive setup and ease of use, particularly for display advertising campaigns. Reviewers highlight the helpfulness of account managers during the onboarding process, which contributes to a smoother implementation experience.
- According to verified reviews, Crunchbase is particularly favored by small businesses, with a significant portion of its user base coming from this segment. This focus allows it to cater effectively to the specific needs of startups looking for reliable data on emerging companies.
- Reviewers mention that while AdRoll ABM offers strong support and visibility into campaign performance, some users feel that it could improve in areas like mobile user support, which has received lower ratings compared to its desktop experience.
- G2 reviewers highlight that Crunchbase's daily updates on funding deals are invaluable for users wanting to stay informed about the startup landscape. This feature helps users quickly adapt their strategies based on the latest market developments.
- Users report that AdRoll ABM provides great insights into campaign effectiveness, allowing for easy adjustments over time. This capability is particularly beneficial for mid-market companies looking to optimize their advertising efforts based on real-time data.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableCrunchbase
Crunchbase Pro (Monthly)
$99.00
1 user Per Month
Find and prioritize opportunities with best-in-class private company data. Pro Includes:
- Search 4M+ private companies with full results
- Unlock all company and investor profile data, including growth signals and AI-powered insights
- Track companies with saved searches and lists, alerts, and stages
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableCrunchbase
Free Trial is available
Ratings
Meets Requirements
8.4
527
8.5
305
Ease of Use
8.4
532
8.7
311
Ease of Setup
8.3
356
9.1
107
Ease of Admin
8.6
261
8.9
66
Quality of Support
8.9
507
8.4
201
Has the product been a good partner in doing business?
8.9
266
8.7
58
Product Direction (% positive)
8.6
487
8.1
287
Features by Category
Data Availability
7.9
68
7.6
142
8.4
71
8.5
163
7.0
54
|
Verified
8.3
155
|
Verified
6.2
21
8.0
16
Data Accuracy
8.1
62
7.7
140
8.3
65
Feature Not Available
6.8
19
7.6
15
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
7.2
6
6.3
5
7.3
5
6.7
5
7.3
5
Platform
Feature Not Available
Feature Not Available
8.5
52
|
Verified
8.4
75
8.8
47
8.6
99
8.1
53
|
Verified
Feature Not Available
5.9
33
|
Verified
7.5
63
|
Verified
7.5
38
7.6
54
Features
8.2
58
8.2
106
8.7
65
7.7
84
7.0
33
7.6
96
|
Verified
8.0
50
8.3
121
|
Verified
7.9
59
|
Verified
8.7
159
|
Verified
7.2
32
8.2
123
|
Verified
Feature Not Available
Feature Not Available
8.1
61
|
Verified
Feature Not Available
7.3
48
|
Verified
7.4
76
Channel Functionality
8.7
189
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Lead Intelligence
8.2
88
|
Verified
Not enough data
8.6
97
Not enough data
7.9
79
Not enough data
Lead Management
8.3
109
Not enough data
7.6
81
Not enough data
8.3
109
Not enough data
Marketing Campaigns
8.0
94
Not enough data
7.5
76
Not enough data
7.6
87
Not enough data
7.8
74
|
Verified
Not enough data
7.8
88
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
92
Not enough data
8.4
83
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.3
36
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Financial Information
Not enough data
8.3
10
Not enough data
8.0
9
Analysis
Not enough data
8.5
9
Not enough data
8.2
10
Not enough data
7.6
9
Not enough data
7.8
9
Not enough data
7.2
9
Market News
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.9
9
Platform Basics
Not enough data
7.8
9
Not enough data
7.7
8
Agentic AI - Financial Research
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.8
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
215
Not enough data
7.6
198
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
207
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
9.0
8
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
184
Not enough data
8.0(won by default)
172
Not enough data
8.3(won by default)
173
Not enough data
7.5(won by default)
140
Not enough data
8.3(won by default)
152
Not enough data
8.5(won by default)
128
Not enough data
8.2(won by default)
112
Not enough data
7.8(won by default)
116
Not enough data
8.2(won by default)
149
Not enough data
7.7(won by default)
138
Not enough data
7.8(won by default)
113
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
98
Not enough data
Targeting
8.6(won by default)
188
Not enough data
8.9(won by default)
183
Not enough data
8.3(won by default)
151
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
146
Not enough data
7.6(won by default)
143
Not enough data
8.7(won by default)
165
Not enough data
8.6(won by default)
168
Not enough data
8.3(won by default)
136
Not enough data
8.0(won by default)
138
Not enough data
8.0(won by default)
127
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
127
Not enough data
Exchange Functions
Not enough data
7.9
25
Not enough data
7.7
24
Data as a Service
Not enough data
8.4
30
Not enough data
8.3
31
Not enough data
8.2
29
Not enough data
8.7
30
Management
Not enough data
Feature Not Available
Not enough data
8.1
26
Not enough data
8.0
27
Not enough data
Feature Not Available
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Data collection
Not enough data
Feature Not Available
Not enough data
8.0
115
|
Verified
Not enough data
8.2
104
|
Verified
Not enough data
7.8
102
Not enough data
8.0
105
|
Verified
Segment Trending
Not enough data
7.8
93
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
99
Analysis
Not enough data
7.7
86
Not enough data
7.8
85
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
8.5
124
|
Verified
Not enough data
8.3
96
|
Verified
Not enough data
6.9
73
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.6
74
Agentic AI - Market Intelligence
Not enough data
7.7
5
Not enough data
7.3
5
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Data Management
Not enough data
8.3
26
Not enough data
8.3
29
Not enough data
8.0
27
Data as a Service
Not enough data
8.3
27
Not enough data
8.5
31
Architecture
Not enough data
7.6
26
Not enough data
8.1
26
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.2
51
8.4
77
Feature Not Available
7.6
60
7.6
45
Lead Management
8.6
71
8.2
47
7.8
49
Feature Not Available
8.4
57
8.0
44
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
Feature Not Available
7.8
42
Feature Not Available
8.1
42
Feature Not Available
8.1
47
Feature Not Available
Data Availability - Marketing Account Intelligence
7.1
11
7.6
7
Data Accuracy - Marketing Account Intelligence
7.0
11
7.6
7
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
112
Not enough data
8.4
132
Not enough data
7.5
110
Not enough data
Lead Management
8.3
125
Not enough data
7.8
103
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
102
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Crunchbase are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Crunchbase is categorized as Data as a Service (DaaS), Data Exchange Platforms, Market Intelligence, and Financial Research
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Crunchbase
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.5%
Marketing and Advertising
11.5%
Financial Services
5.0%
Hospital & Health Care
2.7%
Other
37.8%
Computer Software
19.3%
Information Technology and Services
17.0%
Marketing and Advertising
8.8%
Staffing and Recruiting
5.9%
Financial Services
5.7%
Other
43.3%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
How does it integrates with Hubspot?
3 Comments
Official Response from Crunchbase
Hi Alejandro! Thanks for sharing your feedback. We currently offer a CRM integration with Salesforce for Crunchbase Pro and Enterprise customers. Through our...Read more
How much does crunchbase cost?
2 Comments
Official Response from Crunchbase
Crunchbase has three paid plans: Starter, Pro and Enterprise.
1. Crunchbase Starter - $29 / user / month, billed annually
2. Crunchbase Pro - $49 / user...Read more
Is crunchbase any good?
2 Comments
D
Crunchbase is definitely a good tool for in-depth inspection of companies and individuals in the business world. The contact details are also a useful...Read more
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