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Compare Cognism and Demandbase One 
Featured Products
At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Mid-Market (49.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cognism
Star Rating
(1,275)4.5 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CognismDemandbase One
Star Rating
(1,915)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Cognism excels in user experience, particularly with its Chrome extension, which users find super easy to use and always accessible. This seamless integration allows users to quickly gather information while browsing LinkedIn, enhancing their workflow significantly.
- Users say that Demandbase One offers a robust user interface and a wide range of features, making it a powerful tool for account-based advertising. Reviewers appreciate its ability to gather data from various lead platforms, simplifying communication efforts and providing valuable account recommendations based on purchase intent.
- According to verified reviews, Cognism's setup process is notably straightforward, with many users highlighting how easy it is to get started. This contrasts with some feedback on Demandbase One, where users have mentioned facing configuration challenges that can complicate initial implementation.
- Reviewers mention that Demandbase One's support team is responsive and helpful, with users valuing the promptness in addressing issues. This level of support is crucial for users who rely on timely assistance to optimize their marketing strategies.
- G2 reviewers highlight that while Demandbase One has strong capabilities in marketing account intelligence, Cognism outperforms it in lead mining and overall sales intelligence, as reflected in its higher G2 scores. Users appreciate Cognism's features for verifying contact information, which enhances lead quality and accuracy.
- Users report that both platforms provide valuable insights, but Cognism's user-friendly interface and features like the diamond verification tool make it a preferred choice for many. This ease of use is a significant factor for teams looking to maximize efficiency in their sales processes.
Pricing
Entry-Level Pricing
Cognism
No pricing availableDemandbase One
No pricing availableFree Trial
Cognism
No trial information availableDemandbase One
No trial information availableRatings
Meets Requirements
8.7
1,052
8.5
1,484
Ease of Use
9.0
1,072
8.5
1,543
Ease of Setup
9.1
617
8.4
698
Ease of Admin
9.0
206
8.5
441
Quality of Support
9.1
952
8.8
1,296
Has the product been a good partner in doing business?
9.2
209
8.9
438
Product Direction (% positive)
9.2
1,018
8.2
1,421
Features by Category
Data Availability
8.2
673
7.5
616
8.4
656
8.4
634
7.9
622
|
Verified
8.1
596
7.4
389
7.8
85
Data Accuracy
7.8
661
7.2
615
8.1
637
8.0
628
7.5
385
7.8
83
Agentic AI - Sales Intelligence
6.6
151
7.5
10
7.2
152
7.7
10
6.7
149
7.2
10
6.8
151
8.1
9
6.9
151
8.1
9
7.0
150
7.8
9
Platform
Feature Not Available
7.5
180
8.2
462
|
Verified
8.2
223
8.6
480
8.5
246
7.7
409
8.3
179
Feature Not Available
7.1
153
8.1
438
8.1
172
Features
8.4
615
8.2
479
8.4
590
8.7
514
7.9
580
|
Verified
7.7
440
8.1
587
|
Verified
8.1
472
8.5
631
|
Verified
8.5
601
7.3
465
8.1
518
7.6
522
7.9
480
7.7
543
|
Verified
8.0
418
7.2
529
|
Verified
7.3
316
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Platform
Not enough data
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Lead Intelligence
Not enough data
8.8
289
|
Verified
Not enough data
8.9
307
Not enough data
8.7
233
Lead Management
Not enough data
8.7
296
Not enough data
8.3
278
Not enough data
8.5
305
Marketing Campaigns
Not enough data
8.5
263
Not enough data
8.2
246
Not enough data
8.4
252
Not enough data
8.4
270
Not enough data
8.5
275
Campaign Execution
Not enough data
8.5
248
Not enough data
8.7
237
Not enough data
8.7
235
Not enough data
8.4
202
Agentic AI - Account Data Management
Not enough data
8.3
38
Not enough data
8.4
37
Not enough data
8.3
36
Not enough data
8.2
36
Not enough data
8.3
36
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
7.5
130
Not enough data
8.2
140
Not enough data
7.2
86
Platform Additional Functionality
Not enough data
8.3
127
Not enough data
7.9
98
Not enough data
7.5
88
Not enough data
8.1
110
Not enough data
8.2
110
Attribution Modeling
Not enough data
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Reporting
Not enough data
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Platform Basics
Not enough data
8.5
75
Not enough data
8.8
74
Not enough data
8.4
71
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
8.3
70
Not enough data
8.1
67
Platform Additional Functionality
Not enough data
8.5
72
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
46
Not enough data
8.1
40
Platform Reporting
Not enough data
8.5
55
Not enough data
8.3
55
Platform Basics
Not enough data
8.4
145
Platform Data
Not enough data
8.4
149
Not enough data
8.1
139
Platform Additional Functionality
Not enough data
7.6
127
Not enough data
8.2
143
Agentic AI - Account-Based Advertising
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
515
|
Verified
8.2
22
8.3
513
|
Verified
8.2
22
8.2
537
|
Verified
8.1
23
8.0
497
|
Verified
8.1
23
8.9
530
|
Verified
7.4
21
Agentic AI - Lead Intelligence
7.3
91
7.8
6
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.8
61
Not enough data
8.3
64
Not enough data
8.0
69
Not enough data
8.4
65
Not enough data
8.4
65
Segment Trending
Not enough data
Feature Not Available
Not enough data
7.9
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analysis
Not enough data
8.5
58
Not enough data
8.8
59
Not enough data
8.9
58
Platform
Not enough data
8.3
66
Not enough data
8.6
56
Not enough data
7.9
50
Not enough data
8.3
60
Not enough data
8.5
54
Not enough data
8.8
55
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
28
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Demand Side Platforms
Not enough data
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Platform
Not enough data
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
7.1
68
Not enough data
6.9
69
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Discovery
Not enough data
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Management
Not enough data
8.3
10
Not enough data
8.0
10
Platform
Not enough data
7.8
12
Not enough data
8.3
11
Agentic AI - Marketing Account Intelligence
7.3
22
7.0
10
7.5
22
7.7
10
7.5
22
7.7
10
7.3
22
7.5
10
Lead Intelligence
7.9
102
8.4
237
8.2
140
8.6
241
Feature Not Available
8.2
207
Lead Management
8.5
145
8.3
214
Feature Not Available
8.0
109
8.3
144
8.6
238
Marketing Campaigns
Feature Not Available
8.1
162
Feature Not Available
7.6
148
Feature Not Available
7.9
163
Feature Not Available
8.0
158
Feature Not Available
8.2
162
Data Availability - Marketing Account Intelligence
7.7
72
7.9
42
Data Accuracy - Marketing Account Intelligence
7.7
74
8.0
40
Agentic AI - Account-Based Analytics
Not enough data
8.1
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.0
9
Lead Intelligence
Not enough data
8.3
257
Not enough data
8.9
286
Not enough data
8.3
256
Lead Management
Not enough data
8.4
258
Not enough data
8.0
167
Not enough data
8.7
273
Marketing Campaigns
Not enough data
8.3
217
Not enough data
7.3
140
Not enough data
7.8
212
Not enough data
8.1
226
Not enough data
8.2
224
Not enough data
8.4
185
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Management
Not enough data
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Cognism and Demandbase One are categorized as Marketing Account Intelligence, Lead Intelligence, Sales Intelligence, and Lead Mining
Unique Categories
Cognism has no unique categories
Demandbase One is categorized as AI Agents For Business Operations, Buyer Intent Data Providers, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Account Data Management, Account-Based Advertising, Market Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Audience Intelligence Platforms, Predictive Analytics, Account-Based Orchestration Platforms, Machine Learning, Marketing Analytics, Attribution, Account-Based Analytics, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Scoring, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Cognism
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.7%
Information Technology and Services
21.2%
Marketing and Advertising
6.7%
Financial Services
5.7%
Events Services
3.5%
Other
38.1%
Computer Software
27.0%
Information Technology and Services
18.2%
Financial Services
6.9%
Marketing and Advertising
6.3%
Consumer Services
5.9%
Other
35.6%
Alternatives
Discussions
How much data do you have?
1 Comment
Official Response from Cognism
We have 400 Million Business-to-Business profiles that are updated in real-time via our AI.Read more
What integrations does Cognism have?
1 Comment
Official Response from Cognism
We have integrations with the following: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive and Outreach.
We offer Native Applications in Salesforce and...Read more
Is Cognism's data GDPR compliant?
1 Comment
Official Response from Cognism
Yes, we are a registered member of the ICO and DMA. We have legal notes supporting our software, a Microsoft GDPR partner and able to action sourcing requests.Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
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