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Compare CleverTap and Customer.io 
At a Glance
Market Segments
Mid-Market (53.0% of reviews)
Small-Business (59.3% of reviews)
Entry-Level Pricing
$75.00 Per Month
Starting at $100.00 Per Month
CleverTap
Star Rating
(638)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansCustomer.io
Star Rating
(727)4.4 out of 5
Market Segments
Small-Business (59.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in ease of use, with many users praising its intuitive interface and powerful analytics. One user highlighted how easy it is to create campaigns across multiple channels like push notifications, SMS, and email, making customer engagement feel effortless.
- Users say that Customer.io stands out for its flexibility and customization. Reviewers appreciate the robust connectivity it offers, particularly for developers who can send custom events and attributes, allowing for tailored marketing strategies.
- According to verified reviews, CleverTap's implementation process is notably quick and straightforward. Users have mentioned the intuitive onboarding wizard, which helps them get started without significant hurdles, enhancing their overall experience.
- Reviewers mention that Customer.io's Visual Workflow Builder is a standout feature, enabling users to set up complex logic-based flows effortlessly. This capability allows for sophisticated campaign management, which many find invaluable for their marketing efforts.
- G2 reviewers highlight CleverTap's strong performance in mobile marketing, with users calling it the best CRM for mobile marketing due to its great UI and UX. This focus on mobile engagement is a significant advantage for businesses targeting mobile users.
- Users report that while Customer.io is continuously evolving with new features, some find it less user-friendly compared to CleverTap. The email design experience, while robust, can be more complex for non-coders, which may pose a challenge for teams without technical expertise.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Free Trial
CleverTap
Free Trial is available
Customer.io
Free Trial is available
Ratings
Meets Requirements
8.8
533
8.7
609
Ease of Use
8.9
535
8.3
622
Ease of Setup
8.5
321
7.9
421
Ease of Admin
9.0
246
8.6
279
Quality of Support
9.0
525
8.7
543
Has the product been a good partner in doing business?
9.2
245
9.0
277
Product Direction (% positive)
9.5
517
9.2
597
Features by Category
Email Marketing
9.0
167
8.8
417
|
Verified
8.9
160
8.8
399
|
Verified
8.9
159
8.4
389
|
Verified
8.8
147
8.3
372
|
Verified
Online Marketing
8.1
128
6.3
330
8.7
154
8.0
355
|
Verified
9.1
162
8.3
380
|
Verified
9.1
155
7.9
359
|
Verified
8.2
132
Feature Not Available
Lead Management
8.9
138
7.4
333
|
Verified
8.6
137
7.6
332
9.2
168
8.6
378
|
Verified
8.4
122
6.8
312
8.6
135
7.6
332
|
Verified
8.6
146
7.3
329
|
Verified
8.6
138
7.3
316
8.7
135
7.3
323
|
Verified
Campaign Management
8.8
146
7.7
339
8.1
135
7.0
321
8.1
129
Feature Not Available
7.8
123
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.9
129
6.5
307
7.9
134
Feature Not Available
7.7
127
Feature Not Available
8.0
133
Feature Not Available
Reporting & Analytics
8.9
161
7.7
375
|
Verified
8.4
149
6.9
333
|
Verified
8.4
146
6.5
323
8.5
140
6.3
312
7.4
121
Feature Not Available
Platform
8.7
154
8.2
370
|
Verified
8.7
137
8.5
366
|
Verified
9.2
152
8.5
359
|
Verified
8.3
122
7.8
330
|
Verified
8.6
127
7.7
348
|
Verified
8.8
142
8.8
360
|
Verified
8.5
120
7.2
313
|
Verified
Agentic AI - Marketing Automation
7.1
8
6.3
66
7.7
8
6.4
67
7.7
8
6.7
62
7.5
8
6.3
64
7.5
8
6.2
63
7.1
8
6.3
66
Integration
8.6
157
8.3
373
|
Verified
8.5
149
8.3
369
|
Verified
8.2
135
7.6
337
|
Verified
Administration
Not enough data
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
266
Not enough data
7.7
238
Not enough data
7.8
244
Integrations
Not enough data
8.6
237
Not enough data
8.5
241
Not enough data
8.4
206
Not enough data
7.2
178
Platform
Not enough data
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
242
Not enough data
7.9
217
Not enough data
8.8
239
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
239
8.6
115
9.3
252
8.7
112
8.9
240
8.2
107
9.2
256
8.8
120
9.3
240
8.8
114
Analytics
8.9
249
8.3
115
8.8
236
7.6
105
Optimization
8.9
237
8.5
112
9.0
244
8.9
114
9.0
234
8.0
110
8.7
216
8.4
112
Agentic AI - Push Notification
6.7
7
6.4
14
7.4
7
6.9
14
6.9
7
6.5
14
Segmentation
9.4
69
Not enough data
9.5
66
Not enough data
Targeting
9.4
65
Not enough data
9.3
65
Not enough data
Triggered Content
9.3
58
Not enough data
9.3
64
Not enough data
9.4
65
Not enough data
Personalized Content
9.2
58
Not enough data
8.5
58
Not enough data
9.0
56
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
8.4
84
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
Feature Not Available
Not enough data
6.8
75
Not enough data
6.5
77
Not enough data
8.7
87
Not enough data
8.2
79
SMS Platform
Not enough data
7.5
82
Not enough data
8.3
85
Not enough data
7.2
73
Not enough data
6.2
71
Not enough data
6.7
71
Not enough data
8.3
83
Agentic AI - SMS Marketing
Not enough data
6.4
17
Not enough data
6.4
17
Not enough data
7.5
17
Not enough data
7.2
17
Not enough data
7.0
17
Not enough data
6.7
18
Data Sourcing
Not enough data
7.5
93
Not enough data
7.7
95
Not enough data
7.3
97
Not enough data
8.2
95
Intelligence
Not enough data
7.3
91
Not enough data
5.8
88
Not enough data
5.9
87
Platform Basics
8.6
161
Not enough data
8.6
155
Not enough data
8.9
150
Not enough data
8.8
137
Not enough data
8.8
139
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
26
Not enough data
8.7
28
Not enough data
8.1
27
Not enough data
8.9
28
Not enough data
8.5
28
Not enough data
8.5
28
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
26
Not enough data
8.7
27
Not enough data
8.2
25
Not enough data
8.7
27
Not enough data
Agentic AI - Personalization
Not enough data
5.4
32
Not enough data
6.3
33
Not enough data
5.7
32
Not enough data
5.7
32
Not enough data
5.4
32
Not enough data
5.5
33
Analysis
8.6
193
Feature Not Available
8.9
231
|
Verified
8.0
69
8.7
177
6.2
56
8.9
178
Feature Not Available
Campaigns
8.5
190
|
Verified
7.3
57
9.3
238
|
Verified
8.0
63
8.8
188
7.4
62
8.3
152
Feature Not Available
9.1
179
9.3
69
9.3
192
9.2
71
Engagement
8.6
165
6.9
54
Platform
8.8
202
8.0
62
8.9
196
|
Verified
Feature Not Available
8.6
173
7.6
60
Agentic AI - Mobile Marketing
8.3
12
6.7
6
8.2
12
7.2
6
7.7
11
6.1
6
8.2
12
6.7
6
7.8
12
6.4
6
8.1
12
6.9
6
Marketing Operations
8.4
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.8
252
|
Verified
Not enough data
9.1
236
|
Verified
Not enough data
8.1
100
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.9
258
|
Verified
Not enough data
8.7
262
|
Verified
Not enough data
8.7
237
|
Verified
Not enough data
8.8
230
|
Verified
Not enough data
8.6
221
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Customer.io are categorized as Push Notification, Mobile Marketing, and Marketing Automation
Unique Categories
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Customer.io is categorized as SMS Marketing, Personalization, Transactional Email, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.2%
Internet
5.7%
Entertainment
5.4%
Retail
5.2%
Other
60.5%
Computer Software
14.9%
Financial Services
13.6%
Information Technology and Services
9.1%
Marketing and Advertising
7.9%
Health, Wellness and Fitness
4.8%
Other
49.6%
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
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