Best Partner Relationship Management (PRM) Software in 2025
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Featured Partner Relationship Management (PRM) Software At A Glance
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Buyer's Guide: Partner Relationship Management (PRM)
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the streamlined partner collaboration and effectiveness in boosting channel sales through Salesforce Partner Cloud.
Users appreciate the intuitive user interface of Salesforce Partner Cloud, making it easy to implement and use effectively.
Users value the seamless collaboration enabled by Salesforce Partner Cloud, enhancing efficiency and partner relationship management.
Users find the steep learning curve of Salesforce Partner Cloud challenging, especially if they're new to Salesforce.
Users find the complex setup of Salesforce Partner Cloud challenging, often leading to frustration and inefficiency.
Users find Salesforce Partner Cloud to be expensive, requiring a significant investment in resources and expertise.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Impact.com, noting its intuitive setup and user-friendly experience.
Users appreciate the streamlined partnership management features of impact.com, enhancing their performance marketing efforts effectively.
Users value the impressive selection of partner programs on Impact.com, enhancing their affiliate marketing experience with ease.
Users find Impact.com not intuitive due to its convoluted UI and handling of multiple websites, causing frustration.
Users find the learning curve steep, as initial setup and navigation can be overwhelming despite valuable features.
Users find the platform's complexity frustrating, as it feels dated and the interface is not intuitive.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the user-friendly interface of ZINFI UPM, making partner onboarding and management effortless.
Users highlight the user-friendly design of ZINFI's Partner Management, enhancing partner relationship management efficiency.
Users appreciate the navigation ease of ZINFI UPM, enjoying a user-friendly interface that simplifies access to features.
Users experience slow performance in data processing and browsing the partner portal, affecting overall workflow efficiency.
Users note a steeper learning curve for ZINFI UPM, particularly impacting those unfamiliar with advanced features.
Users may face a steeper learning difficulty due to the overwhelming number of features and options on ZINFI UPM.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use in PartnerStack, finding the interface user-friendly and intuitive for quick insights.
Users praise the user-friendly partner management of PartnerStack, appreciating its seamless setup and easy tracking.
Users value the ease of use and convenience of PartnerStack, making affiliate marketing management effortless and efficient.
Users face payment issues with fund transfers and tracking discrepancies, complicating management of affiliate relationships.
Users find the reporting capabilities lacking, struggling with limited data breakdowns and tracking discrepancies across accounts.
Users face partnership management complexities that hinder beginners and complicate active program organization.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the customizable partner management features of Impartner PRM, enhancing collaboration and strategic insights.
Users appreciate the ease of use of Impartner PRM, finding it intuitive and easy to navigate.
Users value the exceptional customer support from Impartner PRM, highlighting the team's responsiveness and helpfulness.
Users note feature limitations in customization and flexibility, impacting efficiency in partner program operations.
Users experience limited customization options in Impartner PRM, impacting flexibility and user interface intuitiveness.
Users experience integration issues with Impartner PRM, leading to complexity and delays in setup and functionality.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Channelscaler, appreciating quick issue resolutions and streamlined workflows for partners.
Users appreciate the excellent responsiveness of Customer Support, making account management seamless and efficient.
Users value the attentive and responsive support team of Channelscaler, ensuring quick assistance and effective implementation.
Users find Channelscaler’s lack of customization options limits efficiency, hindering proper partner engagement and collaboration.
Users face poor reporting challenges with Channelscaler, impacting discount visibility and requiring better system improvements.
Users find the restrictive features of Channelscaler limit customisation and hinder overall usability and aesthetic appeal.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the seamless CRM integration and excellent support provided by Introw for effective partner management.
Users commend the ease of use of Introw, praising its quick setup and seamless collaboration features.
Users commend the easy setup of Introw, appreciating its quick implementation and seamless integration with HubSpot.
Users feel that improvements are needed in reporting flexibility and customization options for better insights.
Users note the missing features in Introw, highlighting the need for search filters and other functionalities.
Users desire more customization options in dashboards for enhanced reporting and deeper insights into performance.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the intuitive interface of Kiflo, making it effortless to manage partnerships and streamline workflows.
Users highlight the outstanding customer support from Kiflo, always responsive and ready to resolve issues.
Users commend the easy tracking of partner references with Kiflo, enhancing their management efficiency and satisfaction.
Users feel the need for advanced workflow customization, better mobile support, and improved project management features in Kiflo.
Users feel that integration issues with Hubspot and Pipedrive limit functionality and create navigation challenges.
Users highlight CRM integration issues with Kiflo, wanting better connectivity with tools like HubSpot for improved workflow.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users highlight the ease of use of Magentrix PRM, enjoying its intuitive features and responsive support.
Users value the responsive and quality customer support from the Magentrix team, enhancing their overall experience.
Users value the seamless integration with Salesforce in Magentrix PRM, enhancing onboarding and customization experiences.
Users find navigation issues in Magentrix PRM due to a cluttered menu and difficulty locating necessary resources.
Users find the learning curve challenging, especially with complex workflows and a cluttered admin portal.
Users find the poor reporting features challenging, wishing for enhancements to improve navigation and effectiveness.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the responsive and collaborative customer support of Euler, enhancing their overall product experience.
Users commend the outstanding partnerships management in Euler, highlighting its customization and robust integration capabilities.
Users value the ease of use of Euler, highlighting its intuitive interface and seamless integration capabilities.
Users note that while features are exciting, some require more development and customization to enhance usability in Euler.
Users find the limited customization of reporting in Euler restricts effective use of the product and default dashboards.
Users feel Euler's limited functionality falls short in customization and reporting capabilities compared to other tools.
Written by G2’s researcher using verified user reviews and product data, with no personal bias.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the centralized partner collaboration and efficient communication Channeltivity provides in managing partner relationships.
Users praise Channeltivity's responsive and supportive customer service, enhancing their experience and meeting business needs effectively.
Users value the centralized data management of Channeltivity, enhancing partner collaboration and streamlining access to information.
Users face dashboard issues in Channeltivity, reporting limitations in customization and internal monitoring capabilities.
Users note a lack of customization options, limiting flexibility and control over the platform's features.
Users find limited customization options frustrating, with room for improvement in support and dashboard functionality.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the effective team collaboration facilitated by Mindmatrix PRM, enhancing platform usage and support.
Users value the monthly support calls with consultants, enhancing platform utilization and ensuring project alignment.
Users find monthly coaching calls with Client Success Consultants invaluable for maximizing platform usage and staying focused.
Users criticize the cumbersome change management process, requiring excessive customization and facing implementation missteps.
Users find the complex process of Mindmatrix PRM frustrating, requiring excessive customization and poor implementation.
Users face data overload due to complex UI/UX and extensive customization needs, complicating overall usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise the ease of use in building web pages and managing documentation effectively with Unifyr One.
Users appreciate the excellent customer support of Unifyr One, highlighting quick resolutions for any issues encountered.
Users appreciate the intuitive interface and features of Unifyr One, making marketing campaigns more efficient and streamlined.
Users find feature limitations in Unifyr One, affecting advanced customizations and overall flexibility in usage.
Users experience limited customization options with Unifyr One, hindering advanced modifications and agile workflow adaptations.
Users find the difficult setup process of Unifyr One challenging, requiring significant time and effort to launch successfully.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find WorkSpan to be very easy to use, facilitating effective tracking and reporting for their teams.
Users value the seamless integration capabilities of WorkSpan, enhancing collaboration with tools like Salesforce and AWS.
Users appreciate the effective partner management capabilities of WorkSpan, enhancing collaboration and co-selling with partners like AWS.
Users find the poor UI of WorkSpan to be confusing, especially for first-time users needing guidance.
Users find the UX improvement challenges frustrating, especially for first-time users navigating the complex interface.
Users face a complex setup process with WorkSpan, impacting initial experiences and requiring better stakeholder involvement.
This description is provided by the seller.
Learn More About Partner Relationship Management (PRM) Software
What is Partner Management Software?
No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network.
Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users.
Key Benefits of Partner Management Software
- Organize channel partners in a secure directory
- Track partner agreements and assist with onboarding and renewals
- Monitor deals, marketing, and overall performance related to each partner
- Provide tools for assisting partners in customer support
Why Use Partner Management Software?
Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation.
In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before.
Who Uses Partner Management Software?
The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists.
Partner manager — A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it.
Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area.
Sales manager — In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other sales software, these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network.
In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department.
Partner Management Software Features
PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category.
Lead management — Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring.
Recruiting and onboarding — There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement.
Activity tracking — Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands.
Partner portal — A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise.
Other Features of Partner Management Software: Recognized Escalation Capabilities
