EULER is an AI native Partner Relationship Management (PRM) software and Partner Operations automation platform that helps B2B startups and enterprises manage, measure, and scale partner-sourced revenue. This Partner Relationship Management solution centralizes every aspect of partner operations from recruitment and enablement to deal registration, attribution, incentives, and payments within a single connected platform.
Built by experienced partnership leaders, EULER integrates directly with Salesforce, HubSpot, Slack, and email to automate manual workflows and surface real-time insights into partner performance, revenue contribution, and program ROI. The platform is used by partnership leaders, PartnerOps managers, and go-to-market (GTM) executives who rely on channel and ecosystem growth.
Use cases include:
- Automating partner referral and deal registration workflows to improve attribution accuracy
- Managing partner onboarding, enablement, and certification at scale through an integrated portal
- Tracking partner pipelines, incentives, and payouts with CRM level visibility
- Replacing manual spreadsheets with AI-powered automation and analytics
What makes EULER different:
AI powered Partner Operations: PAM AI and DealFlow AI automate partner communication, deal registration, and reporting so partners can engage directly from email or Slack.
CRM native integrations: Real-time, two-way sync with Salesforce, HubSpot, and Pipedrive ensures clean, accurate data and eliminates manual entry or middleware.
Frictionless partner experience: Partners can submit deals, view progress, and stay informed without logging into a portal, which increases adoption and engagement.
Partner lifecycle automation: Onboarding, incentives, payments, and analytics are all managed in a single, connected environment, creating a single source of truth for partner operations.
Actionable analytics: Built-in dashboards give leaders visibility into partner performance, pipeline health, and revenue contribution.
Across the EULER customer base, companies report measurable operational improvements, including three- to fourfold growth in partner-sourced revenue, four- to ninefold expansion in active partner portfolios, and time savings valued at approximately $40,000 per partnership headcount each year.
Company Information:
EULER is headquartered in San Diego, California. Founded in 2023 by partnership leaders, the company provides a modern PRM alternative that unifies partner recruitment, deal automation, partner communications, and revenue attribution in one AI-powered PRM built for predictable, data-driven partner growth.
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Overview by
Greg Portnoy