Star Rating
Languages Supported
Pricing Options

Through-Channel Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Through-Channel Marketing Software

    Through-channel marketing software enables brands to connect their channel marketers, channel partners (e.g., retailers, agents, distributors, resellers, etc.), and agencies to execute scalable marketing programs. This type of software makes it easier for companies to set up customizable content experiences by local marketers or channel partners, as well as execute digital marketing campaigns on behalf of a business. Sometimes referred to as distributed marketing, through-channel marketing software offers channel partners continuous marketing support and helps companies manage branding and track channel performance. Unlike partner management software, which offer portals to communicate and exchange information and content between the company and its partners, through-channel marketing software specifically provides tools to help brands and channel partners automate the marketing process, such as creating campaigns or marketing content, which also helps companies reduce costs.

    Marketers use this type of software to optimize funding for local marketing and scale advertising and local marketing messages through their distributed networks (i.e., channel partners). Unlike marketing automation software, which also streamlines marketing workflows and measures the outcomes of marketing campaigns, through-channel marketing software is used solely by channel partners to help companies amplify their brand and grow revenue. It also gives brands more control over how distributed networks use their marketing materials, while also providing partners more flexibility to customize parts of marketing content. Through-channel marketing software often integrates with CRM software because partners will need to upload leads and additional records to market to.

    To qualify for inclusion in the Through-Channel Marketing category, a product must:

    Allow channel partners to access marketing materials, assets, and tools through an automated platform
    Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking
    Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns
    Provide reporting features to track the success of through-channel marketing programs, including but not limited to emails, events, digital advertising, etc.

    Compare Through-Channel Marketing Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 22
    View Grid®
    Adv. Filters
    (76)4.7 out of 5
    Optimized for quick response

    ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. ZINFI’s UCM platform includes three core solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Partner Sales Management (PSM).

    (86)4.3 out of 5

    Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Zift boosts channel program productivity and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates with established systems to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

    (88)4.5 out of 5
    Entry Level Price:Starting at $2,000

    With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the

    (8)4.0 out of 5

    SproutLoud is a leading SaaS-based Through-Channel Marketing Automation platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and platform usage. SproutLoud helps its Brand clients respond

    (3)2.0 out of 5


    (24)4.7 out of 5
    Entry Level Price:$30 user/month

    Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines PRM, Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

    (4)4.0 out of 5

    The BrandMuscle Integrated Local Marketing Platform offers premium Through-Channel Marketing Automation (TCMA), empowering brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. Our local marketing experts complement the technology platform, enabling you to scale digital and physical marketing execution, unleashing revenue growth at the all-important, local market level.

    (5)4.2 out of 5
    Entry Level Price:$2700 per month

    CampaignDrive by Pica9 is the leading SaaS platform for franchises and national brands to manage and scale, by providing consistent branding and customer experience across every location. Multi-location enterprises, including franchises, dealerships, re-sellers, agencies, and partners, can support their locations with customized, branded marketing materials and campaigns for every location's target market and demographic. CampaignDrive™ – Personalize The Brand. Every. Single. Location

    (1)3.5 out of 5

    FLOW is a self-service partner automation platform.

    (1)3.5 out of 5

    MarketSnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many locations through unique centralized tools & services designed for multi-location businesses. Take control of local websites, listings, reviews, social media, lead nurturing, & digital ads to create marketing programs that deliver unrivaled results in each local market.

    (1)5.0 out of 5

    StructuredWeb provides channel marketing software and services.

    0 ratings

    The brand-to-local agency, Ansira empowers brands operating in a distributed sales ecosystem to deliver impactful, profitable customer experiences through its unique approach to customer engagement, local activation, and channel empowerment.

    0 ratings

    Aprimo Distributed Marketing is a through-channel marketing automation platform designed to bring control, transparency, and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs.

    (14)3.3 out of 5

    BrandMaker is a leader in marketing resource management (MRM). We help enterprise marketing leaders get on top of the five key elements of their marketing operations - their budgets, campaign planning, content development, brand management, and performance reporting. In working with enterprise leaders for more than a decade, BrandMaker has increased their effectiveness in each operational area, giving them the ability to see and respond to market changes with unprecedented agility. That's why F

    0 ratings

    Campaign Automation and AI-enabled marketing platform – Camp enables businesses to plan, automate, and analyze marketing campaigns and to measure effectiveness within and extended enterprise. Organizations can measure effectiveness across multiple campaigns, channels, locations & partner ecosystems.

    0 ratings

    CloudBlue Connect is a supply automation platform that manages your products and services, contracts, ordering and fulfillment, usage and subscriptions. It supports any product, from physical goods to cloud products, as well as any channel, including your direct and indirect sales channels and internal procurement. With its flexible APIs, it can connect to any commerce platform.

    0 ratings

    The Gage MARKET Platform is a user-friendly, cost-effective solution built to solve those challenges.

    0 ratings

    Our Partner Marketing Platform is an end-to-end SaaS solution designed to simplify every aspect of managing sales and marketing partnerships for global brands. You get the tools to form direct relationships with your strategic business partners, to streamline the tracking, analysis and payment process, as well as to maximize incremental revenue.

    0 ratings
    Entry Level Price:$49.75 monthly

    MioDatos is a marketing automation platform designed for all your marketing needs! You can create marketing campaigns, beautiful emails, social media posts, landing pages, referral campaigns, marketing documents and more! Create marketing campaigns for the quarter, new product launches, holidays and so on. MioDatos also allows companies to create co-branded marketing campaigns then share those campaigns with their channel partners.

    0 ratings is a partner software solution that offers partners to co-brand and completely customise everything from emails.

    0 ratings

    S4 Marketing Resource Center is a brand management software that combines intuitive e-commerce software with superior in-house printing to deliver quality, scalable solutions to companies with distributed marketing needs.

    Select Grid® View
    G2 Grid® for Through-Channel Marketing
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Check out the G2 Grid® for the top Through-Channel Marketing Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Impartner PRM
    Zift Solutions
    Market Presence