# Best Through-Channel Marketing Software

## How Many Through-Channel Marketing Software Products Does G2 Track?

**Total Products under this Category:** 31

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Mindmatrix PRM (+0.04%) - Among all products in this category, Mindmatrix PRM recorded the largest rating increase compared to last month

_Last updated: July 30, 2026_

## How Does G2 Rank Through-Channel Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,000+ Authentic Reviews
- 31+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Through-Channel Marketing Software
 ![G2 Grid® for Through-Channel Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/through-channel-marketing/grids.png?focus%5B%5D=114376&focus%5B%5D=860&focus%5B%5D=25448&focus%5B%5D=3967&focus%5B%5D=84970&focus%5B%5D=135607&focus%5B%5D=3397&focus%5B%5D=2030)

Highlighted products: The Ansira platform, Impartner PRM, ZINFI Unified Partner Management (UPM), Unifyr, Structured, Extu, Mindmatrix PRM, and Channeltivity.

Underlying data: [Grid® JSON](https://www.g2.com/categories/through-channel-marketing/grids.json?focus%5B%5D=the-ansira-platform&focus%5B%5D=impartner-prm&focus%5B%5D=zinfi-unified-partner-management-upm&focus%5B%5D=unifyr-unifyr&focus%5B%5D=structured&focus%5B%5D=extu&focus%5B%5D=mindmatrix-prm&focus%5B%5D=channeltivity)

**Sponsored**

### EULER

EULER is an AI native Partner Relationship Management (PRM) software and Partner Operations automation platform that helps B2B startups and enterprises manage, measure, and scale partner-sourced revenue. This Partner Relationship Management solution centralizes every aspect of partner operations from recruitment and enablement to deal registration, attribution, incentives, and payments within a single connected platform. Built by experienced partnership leaders, EULER integrates directly with Salesforce, HubSpot, Slack, and email to automate manual workflows and surface real-time insights into partner performance, revenue contribution, and program ROI. The platform is used by partnership leaders, PartnerOps managers, and go-to-market (GTM) executives who rely on channel and ecosystem growth. Use cases include: - Automating partner referral and deal registration workflows to improve attribution accuracy - Managing partner onboarding, enablement, and certification at scale through an integrated portal - Tracking partner pipelines, incentives, and payouts with CRM level visibility - Replacing manual spreadsheets with AI-powered automation and analytics What makes EULER different: AI powered Partner Operations: PAM AI and DealFlow AI automate partner communication, deal registration, and reporting so partners can engage directly from email or Slack. CRM native integrations: Real-time, two-way sync with Salesforce, HubSpot, and Pipedrive ensures clean, accurate data and eliminates manual entry or middleware. Frictionless partner experience: Partners can submit deals, view progress, and stay informed without logging into a portal, which increases adoption and engagement. Partner lifecycle automation: Onboarding, incentives, payments, and analytics are all managed in a single, connected environment, creating a single source of truth for partner operations. Actionable analytics: Built-in dashboards give leaders visibility into partner performance, pipeline health, and revenue contribution. Across the EULER customer base, companies report measurable operational improvements, including three- to fourfold growth in partner-sourced revenue, four- to ninefold expansion in active partner portfolios, and time savings valued at approximately $40,000 per partnership headcount each year. Company Information: EULER is headquartered in San Diego, California. Founded in 2023 by partnership leaders, the company provides a modern PRM alternative that unifies partner recruitment, deal automation, partner communications, and revenue attribution in one AI-powered PRM built for predictable, data-driven partner growth.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2098&secure%5Bchosen_at%5D=2026-07-31T23%3A19%3A03Z&secure%5Bdisplayable_resource_id%5D=56&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=56&secure%5Bplacement_resource_ids%5D%5B%5D=2784&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1599613&secure%5Bresource_id%5D=2098&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fthrough-channel-marketing&secure%5Btoken%5D=081582a977a6e7aae09c6b3494364b6acbab2d425dc5eb077d0c3b06e2c50a6d&secure%5Burl%5D=https%3A%2F%2Feulerapp.com%2F%3Futm_source%3Dg2%26utm_medium%3Dprofile%26utm_campaign%3Dvisit-website&secure%5Burl_type%5D=custom_url)

### [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews)

Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem.

**Average Rating:** 4.9/5.0

**Total Reviews:** 281

#### How Do G2 Users Rate The Ansira platform?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Partner Performance:** 9.6/10 (Category avg: 8.6/10)
- **Microsite Management:** 9.3/10 (Category avg: 8.3/10)
- **Campaign Performance:** 9.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind The Ansira platform?

- **Seller:** [Ansira](https://www.g2.com/sellers/ansira)
- **Company Website:** ansira.com
- **Year Founded:** 1919
- **HQ Location:** St. Louis, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92bb7436dfee14d1f0cad90047039efaf4e3b6b15eba1a468c623ad06dd7d9f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F15013%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,256 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Travel Advisor, Marketing Manager
- **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
- **Company Size:** 60% Small, 22% Medium

#### What Do G2 Reviewers Say About The Ansira platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Ansira's **ease of use** invaluable for deeper analysis and efficient marketing management.
- Users find the **easy integration** of the Ansira platform enhances their marketing efficiency and effectiveness significantly.
- Users commend the **easy integrations** of the Ansira platform, enhancing their efficiency and marketing effectiveness.
- Users praise the **easy integrations** of the Ansira platform, enhancing marketing efficiency and streamlining analytics efforts.
- Users enjoy the **ease of use and powerful features** of Ansira, enhancing their marketing analysis and campaign management.

##### Cons

- Users find it challenging to adapt due to the platform's **difficult learning curve** and complex features.
- Users find the **pricing high** compared to cheaper alternatives that offer similar quality and features.
- Users find the **high pricing** of the Ansira platform concerning, especially when cheaper alternatives exist.
- Users feel the **customer service and integration processes require improvement** , affecting overall efficiency and satisfaction.
- Users express frustration with **inadequate support** , citing unresponsiveness and delays that hinder their overall experience.

#### What Are Recent G2 Reviews of The Ansira platform?

**["Responsive, Helpful Team and a User-Friendly, Efficient Platform"](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)**

**Rating:** 5.0/5.0 stars

_— Verified User in Wine and Spirits_

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-13139392)

**["Helped me improve sales insights and marketing performance"](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)**

**Rating:** 4.5/5.0 stars

_— Nitin S._

[Read full review](https://www.g2.com/survey_responses/the-ansira-platform-review-7132366)

#### What Are G2 Users Discussing About The Ansira platform?

- [What is the Ansira platform used for?](https://www.g2.com/discussions/what-is-the-ansira-platform-used-for)
- [How do you use Ansira?](https://www.g2.com/discussions/how-do-you-use-ansira) - 1 comment
- [How much does Ansira cost?](https://www.g2.com/discussions/how-much-does-ansira-cost) - 1 comment
- [What is Ansira?](https://www.g2.com/discussions/what-is-ansira) - 1 comment

### [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews)

Impartner is a partner revenue orchestration platform that helps enterprises manage and scale indirect revenue through a single connected system, covering the full partner lifecycle from recruitment and onboarding through deal execution, co-sell motions, joint marketing, and performance measurement. Key capabilities: Partner Relationship Management (PRM): System of record for the partner ecosystem. Manages partner onboarding, tiered program configuration, deal registration with automated approval workflows, pipeline visibility, MDF allocation, claim submission, approval, and incentive management across global programs. Through-Channel Marketing Automation (TCMA): Creates and distributes co-branded campaigns through the partner network using centrally managed templates and pre-approved assets, with attribution back to partner-influenced revenue. HyperscalerGTM: Connects deal registration directly to hyperscaler marketplace transactions, eliminating the manual steps that prevent partners from executing co-sell and private offer motions at scale. Aimi AI: Powers deal registration via conversational chat, automates content generation and translation for partner communications, and surfaces engagement insights across the platform. Analytics and reporting: Partner activity, campaign performance, MDF utilization, deal conversion, and partner-attributed revenue in a single dashboard. According to a Total Economic Impact study by Forrester Consulting, companies using Impartner reported a 296% ROI, $2.4M net value, a payback period of under six months, a 50% increase in partner-sourced deals, and a 75% reduction in cost per lead. Vertiv scaled to 12,000 partners across five regions in 30 weeks, with onboarding reduced from days to under two minutes. Xerox scaled one TCMA campaign to 100 partners. efficy generated €2.5M in channel pipeline within three months of go-live. Impartner connects natively to Salesforce, HubSpot, and Microsoft Dynamics without custom development, and supports organizations from first partner program through enterprise-scale ecosystems spanning thousands of partners across multiple regions and partner types.

**Average Rating:** 4.5/5.0

**Total Reviews:** 555

#### How Do G2 Users Rate Impartner PRM?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Partner Performance:** 8.0/10 (Category avg: 8.6/10)
- **Microsite Management:** 7.7/10 (Category avg: 8.3/10)
- **Campaign Performance:** 7.5/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Impartner PRM?

- **Seller:** [Impartner Software](https://www.g2.com/sellers/impartner-software)
- **Company Website:** www.impartner.com
- **Year Founded:** 1997
- **HQ Location:** Salt Lake City, UT
- **Twitter:** @ImpartnerPRM  
8,999 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0fc19daa473c7a9a36fb24ae0c2245f8d670b9e8ff4933daedb390f834dc06c4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpartnersoftware&secure%5Burl_type%5D=linkedin_company_website)  
179 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Channel Marketing Manager, Partner Enablement Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 55% Medium, 33% Large

#### What Do G2 Reviewers Say About Impartner PRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **approachable and supportive team** , fostering strong partnerships and effective partner management solutions.
- Users appreciate the **ease of use** of Impartner PRM, enjoying a user-friendly, one-stop portal for partners.
- Users commend the **responsive and helpful Customer Support** of Impartner PRM, enhancing their overall experience and partner engagement.
- Users value the **exceptional customer experience** provided by Impartner PRM, highlighted by responsive support and user-friendly design.
- Users value the **powerful workflows** in Impartner PRM, enhancing communication and partner management effectively.

##### Cons

- Users find **feature limitations** in Impartner PRM, leading to a disjointed and sometimes inflexible user experience.
- Users find **limited customization** options in Impartner PRM, hindering their ability to tailor the experience effectively.
- Users note that **Impartner PRM requires improvements** in LMS robustness and customer success management for better functionality.
- Users find the **interface not intuitive** , making navigation and customization more challenging, especially for newcomers.
- Users find the **UI outdated and unintuitive** , hindering their experience and making it difficult for newcomers.

#### What Are Recent G2 Reviews of Impartner PRM?

**["Best-in-Class CRM Sync with a Smooth, Partner-Friendly Experience"](https://www.g2.com/survey_responses/impartner-prm-review-12974760)**

**Rating:** 5.0/5.0 stars

_— Tyler B._

[Read full review](https://www.g2.com/survey_responses/impartner-prm-review-12974760)

**["Impactful Tool"](https://www.g2.com/survey_responses/impartner-prm-review-10886006)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/impartner-prm-review-10886006)

#### What Are G2 Users Discussing About Impartner PRM?

- [What is Impartner PRM used for?](https://www.g2.com/discussions/what-is-impartner-prm-used-for)

### [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews)

ZINFI Unified Partner Management (UPM) is a Partner Relationship Management (PRM) software platform that helps organizations manage indirect sales channel programs through a single SaaS application. The platform supports companies that distribute products or services through third-party channel partners, including resellers, distributors, managed service providers (MSPs), system integrators, value-added resellers (VARs), and affiliates. The platform covers the full partner lifecycle across six operational stages: onboarding, enablement, marketing, selling, incentivization, and growth acceleration. Channel operations teams use ZINFI to configure partner tiers, automate program workflows, distribute co-branded marketing content, track deal registrations, manage Market Development Funds (MDF), calculate partner compensation, and measure partner-generated revenue — all within a single connected system. ZINFI's Partner Marketing Management (PMM) module includes Through-Channel Marketing Automation (TCMA) functionality, enabling channel partners to execute localized, co-branded campaigns across email, social media, search engines, events, and partner microsites using vendor-approved content templates and allocated MDF budgets. Key features include: • Partner portal and onboarding: Configurable partner portals provide each partner with tiered access to training modules, sales assets, deal registration tools, and communication workflows, segmented by partner type, program tier, and geography. • Deal registration and pipeline management: Partners submit deal registrations through the platform, with automated approval routing, conflict resolution workflows, and real-time pipeline visibility for channel managers and sales operations teams. • MDF and incentive management: The platform manages the full MDF cycle — fund allocation, claim submission, approval, and disbursement — alongside automated commission calculations, rebate programs, and Sales Performance Incentive Funds (SPIFs), with multi-currency and tax compliance support for global programs. • Through-channel marketing automation: Partners create and distribute co-branded campaigns across email, social media, paid search, microsites, and in-person or virtual events using centrally managed brand templates and pre-approved marketing assets. • Reporting, analytics, and AI automation: Dashboards provide visibility into partner activity, campaign performance, MDF utilization, deal conversion, and partner-attributed revenue. Workflow automation tools reduce manual administrative tasks across partner onboarding, approvals, and communications. ZINFI has been included in the G2 Partner Management Software Leader category for more than 20 consecutive quarters since 2019. A 30-day free trial with access to all platform modules is available without a credit card.

**Average Rating:** 4.9/5.0

**Total Reviews:** 700

#### How Do G2 Users Rate ZINFI Unified Partner Management (UPM)?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Partner Performance:** 9.3/10 (Category avg: 8.6/10)
- **Microsite Management:** 9.0/10 (Category avg: 8.3/10)
- **Campaign Performance:** 9.1/10 (Category avg: 8.4/10)

#### Who Is the Company Behind ZINFI Unified Partner Management (UPM)?

- **Seller:** [ZINFI Technologies, Inc.](https://www.g2.com/sellers/zinfi-technologies-inc)
- **Company Website:** www.zinfi.com
- **Year Founded:** 2007
- **HQ Location:** Pleasanton, CA
- **Twitter:** @ZINFITech  
1,150 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=77159dbab5455cd7ced1ca03c5a6452c6df8a794cffde236ef1e4f16c9b304db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F156454%2F&secure%5Burl_type%5D=linkedin_company_website)  
214 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Director, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 47% Small, 38% Medium

#### What Do G2 Reviewers Say About ZINFI Unified Partner Management (UPM)?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ZINFI Unified Partner Management's **ease of use** impressive, with intuitive navigation and helpful resources available.
- Users appreciate the **user-friendly navigation** of ZINFI UPM, making access to resources and features effortless.
- Users value the **user-friendly interface** of ZINFI UPM, enhancing efficiency in managing partner operations and resources.
- Users value the **easy access and user-friendly interface** of ZINFI UPM, enhancing usability and simplifying operations.
- Users value the **user-friendly interface** of ZINFI UPM, enhancing navigation and streamlining partner-related operations effectively.

##### Cons

- Users experience **slow performance** , especially during data processing, affecting overall responsiveness and workflow efficiency.
- Users experience **slow loading times** on the ZINFI UPM platform, affecting their overall efficiency and workflow.
- Users note a **steep learning curve** for advanced features, making the initial experience challenging for newcomers.
- Users face **navigation issues** with ZINFI UPM, finding it difficult to locate sections and experience slow data processing.
- Users find the **difficult setup** process challenging, with a steep learning curve and overwhelming configuration options.

#### What Are Recent G2 Reviews of ZINFI Unified Partner Management (UPM)?

**["Seamless, Compliance-Ready Partner Management Built for Cybersecurity Channels"](https://www.g2.com/survey_responses/zinfi-unified-partner-management-upm-review-13002777)**

**Rating:** 5.0/5.0 stars

_— Reyha T._

[Read full review](https://www.g2.com/survey_responses/zinfi-unified-partner-management-upm-review-13002777)

**["Great tool for managing partners easily Good platform but needs UI improvement"](https://www.g2.com/survey_responses/zinfi-unified-partner-management-upm-review-12996592)**

**Rating:** 5.0/5.0 stars

_— Sirisha K._

[Read full review](https://www.g2.com/survey_responses/zinfi-unified-partner-management-upm-review-12996592)

#### What Are G2 Users Discussing About ZINFI Unified Partner Management (UPM)?

- [What is ZINFI used for?](https://www.g2.com/discussions/what-is-zinfi-used-for) - 1 comment

### [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews)

Unifyr One is a Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) solution designed to give channel managers everything they need to build and scale a partner channel program. Unifyr (originally Zift Solutions, est. 2006) is dedicated to building products that serve the needs of all participants in the channel, including suppliers, partners, and agencies. Unifyr One integrates with all the platforms you already use. It's easy to onboard, train, and maintain channel partnerships. Build your portal, content library, deal registration workflows, market development fund initiatives, and more. Leverage the power of modern AI to assist you in accelerating your channel program. Learn more about why Unifyr One is the leader in PRM here.

**Average Rating:** 4.4/5.0

**Total Reviews:** 498

#### How Do G2 Users Rate Unifyr?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Partner Performance:** 8.4/10 (Category avg: 8.6/10)
- **Microsite Management:** 8.0/10 (Category avg: 8.3/10)
- **Campaign Performance:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Unifyr?

- **Seller:** [Unifyr](https://www.g2.com/sellers/unifyr)
- **Company Website:** www.unifyr.com
- **Year Founded:** 2006
- **HQ Location:** Cary, NC
- **Twitter:** @zift  
1,453 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6531b6ff09547fa3644f36fead2c39a0e328f339535c4dfc1ccf325828dc4b55&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F292425%2F&secure%5Burl_type%5D=linkedin_company_website)  
161 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 43% Small, 35% Medium

#### What Do G2 Reviewers Say About Unifyr?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface and user-friendliness** of Unifyr, streamlining their experience effectively.
- Users value the **wide variety of integration options** and the responsive customer service of Unifyr.
- Users praise the **helpful and quick customer support** of Unifyr, ensuring satisfaction and timely issue resolution.
- Users appreciate the **seamless integrations** offered by Unifyr, enhancing usability and support for diverse operational needs.
- Users appreciate the **navigation ease** of Unifyr, making it easy to move through various sections effortlessly.

##### Cons

- Users note the **feature limitations** of Unifyr, finding it complex and limited in customization for specific needs.
- Users find **limited customization options** frustrating, as advanced configurations require significant effort and may not be agile.
- Users find the **difficult setup** of Unifyr frustrating, often requiring extensive workarounds and additional education.
- Users find **slow implementation** challenging, especially for smaller businesses, impacting overall adoption and efficiency.
- Users find the **complex setup** of Unifyr challenging, as it requires time and effort to navigate effectively.

#### What Are Recent G2 Reviews of Unifyr?

**["Real-Time Collaboration and Clear Visibility That Optimize Work"](https://www.g2.com/survey_responses/unifyr-review-12837278)**

**Rating:** 4.0/5.0 stars

_— Mamatha P._

[Read full review](https://www.g2.com/survey_responses/unifyr-review-12837278)

**["Unifyr Keeps Calls Organized and Follow-Ups Effortless"](https://www.g2.com/survey_responses/unifyr-review-13124540)**

**Rating:** 5.0/5.0 stars

_— Prerak P._

[Read full review](https://www.g2.com/survey_responses/unifyr-review-13124540)

#### What Are G2 Users Discussing About Unifyr?

- [What is Zift Solutions used for?](https://www.g2.com/discussions/what-is-zift-solutions-used-for)

### [Structured](https://www.g2.com/products/structured/reviews)

Structured is an AI-native partner marketing execution platform that builds on and extends traditional through-channel marketing automation (TCMA) to drive real partner adoption and revenue. Traditional TCMA platforms were designed to distribute content and manage campaigns across partner networks. But in today’s complex ecosystems, content access alone doesn’t lead to execution and without execution, there is no measurable impact. Structured solves this gap. Instead of relying on partners to navigate portals, customize templates, and manually launch campaigns, Structured enables partners to simply ask for what they need. In seconds, the platform generates fully personalized, localized, and on-brand campaigns ready to launch across channels. Powered by a network of AI agents, Structured handles content creation, campaign orchestration, localization across 130+ languages, and performance optimization all within a single, intuitive experience. The result: Increased partner activation and engagement Faster campaign execution across global ecosystems Clear visibility into partner-driven pipeline and revenue Structured is trusted by global enterprises like IBM, Google, Zoom, Dell, and ServiceNow to transform how their partners go to market. While traditional TCMA platforms focus on distributing content, Structured focuses on what matters most: enabling partners to execute marketing and drive measurable results

**Average Rating:** 4.9/5.0

**Total Reviews:** 72

#### How Do G2 Users Rate Structured?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10)
- **Partner Performance:** 9.6/10 (Category avg: 8.6/10)
- **Microsite Management:** 9.6/10 (Category avg: 8.3/10)
- **Campaign Performance:** 9.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Structured?

- **Seller:** [Structured](https://www.g2.com/sellers/structured)
- **Company Website:** structured.ai
- **Year Founded:** 1999
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6ae650ef7d6960939ef5baf9b59490efd7bf4d71a901ba7526468575812e68b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstructuredweb%2F&secure%5Burl_type%5D=linkedin_company_website)  
90 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 66% Large, 19% Medium

#### What Do G2 Reviewers Say About Structured?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **innovative AI capabilities** of Structured, enhancing global partnership and streamlining marketing execution effectively.
- Users value the **centralized enablement and scalability** of Structured, enhancing efficiency for partner marketing initiatives.
- Users commend the **intuitive content management** capabilities of Structured, enhancing campaign relevance and global reach effortlessly.
- Users praise the **high content quality** of Structured, benefiting from its innovative features for effective partner marketing.
- Users appreciate the **intuitive ease of use** in Structured, simplifying execution for both teams and partners alike.

##### Cons

- Users note that the product is **expensive** , making it challenging for smaller programs to adopt effectively.
- Users find that some features have **rigid limitations** , restricting unique customization and flexibility in their experience.
- Users note **integration issues** with marketing and CRM systems, affecting workflow and reporting capabilities.
- Users find the **limited customization** of StructuredWeb to be a hurdle for unique requirements, despite ongoing improvements.
- Users report **poor customer support** , noting that some account managers lack responsiveness during critical times.

#### What Are Recent G2 Reviews of Structured?

**["Structured is a Valued Partner"](https://www.g2.com/survey_responses/structured-review-8475107)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/structured-review-8475107)

**["Innovating Fast with New Features, CRM Integration, and a Strong AI Roadmap"](https://www.g2.com/survey_responses/structured-review-12909188)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/structured-review-12909188)

#### What Are G2 Users Discussing About Structured?

- [What is StructuredWeb used for?](https://www.g2.com/discussions/what-is-structuredweb-used-for) - 1 comment

### [Extu](https://www.g2.com/fr/products/extu/reviews)

En termes simples, nous sommes dans le domaine de la croissance exponentielle du canal. Nos experts vous aident à fournir des solutions de marketing numérique et d'incitation qui stimulent les ventes et maximisent les dépenses de marketing. Soutenu par une technologie puissante avec des données en temps réel, vous obtiendrez une vue complète de la performance des revendeurs et la capacité d'augmenter les ventes, tout au long du canal. Augmentez l'engagement des partenaires et possédez le canal avec Extu. C'est gagnant-gagnant : lorsque vous et vos partenaires êtes équipés pour vendre plus intelligemment, tout le monde voit le résultat net croître. Nos campagnes numériques entièrement emballées facilitent les choses : vos partenaires examinent et approuvent simplement, et vous obtenez une vue directe sur les données clients et la performance.

**Average Rating:** 4.7/5.0

**Total Reviews:** 107

#### How Do G2 Users Rate Extu?

- **the product a-t-il été un bon partenaire commercial?:** 9.6/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 8.9/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 8.3/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 8.9/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Extu?

- **Vendeur:** [Extu](https://www.g2.com/fr/sellers/extu)
- **Année de fondation:** 1994
- **Emplacement du siège social:** Atlanta, GA, USA
- **Twitter:** @ExtuHQ2  
458 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d745782b0638971f7b10a890a60d1b423341592df03694df9e5a7be48329789f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fextu%2F&secure%5Burl_type%5D=linkedin_company_website)  
140 employés sur LinkedIn®
- **Téléphone:** (866) 567-7432

#### Who Uses This Product?

- **Who Uses This:** Président
- **Top Industries:** Technologie de l'information et services, Matériel informatique
- **Company Size:** 89% Small, 6% Medium

#### What Do G2 Reviewers Say About Extu?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs adorent la **gestion de contenu sans tracas** avec Extu, ce qui stimule l'acquisition de clients et améliore la communication.
- Les utilisateurs apprécient la **communication efficace** à travers les newsletters et les enquêtes auprès des clients, ce qui améliore l'engagement et les recommandations.
- Les utilisateurs apprécient les **bulletins mensuels et les enquêtes auprès des clients** d'Extu pour améliorer l'engagement et générer des recommandations.
- Les utilisateurs trouvent le contenu d'Extu **utile** et apprécient l'expérience sans tracas qu'il offre avec des matériaux prêts à l'emploi.
- Les utilisateurs apprécient le **contenu informatif** d'Extu, ce qui améliore l'engagement sur les réseaux sociaux et recueille des retours clients utiles.

#### What Are Recent G2 Reviews of Extu?

**["EXPÉRIENCE FORMIDABLE"](https://www.g2.com/fr/survey_responses/extu-review-8316511)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Technologie de l'information et services_

[Read full review](https://www.g2.com/fr/survey_responses/extu-review-8316511)

**["Super information"](https://www.g2.com/fr/survey_responses/extu-review-7919645)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Technologie de l'information et services_

[Read full review](https://www.g2.com/fr/survey_responses/extu-review-7919645)

#### What Are G2 Users Discussing About Extu?

- [How has Channel Marketing Solution supported your partner marketing, and what improvements could be made?](https://www.g2.com/fr/discussions/how-has-channel-marketing-solution-supported-your-partner-marketing-and-what-improvements-could-be-made)
- [À quoi sert OneAffiniti ?](https://www.g2.com/fr/discussions/what-is-oneaffiniti-used-for)
- [À quoi sert Incentive Solutions ?](https://www.g2.com/fr/discussions/what-is-incentive-solutions-used-for)

### [Mindmatrix PRM](https://www.g2.com/products/mindmatrix-prm/reviews)

Mindmatrix is an AI-native Partner Operating System designed to unify Partner Relationship Management (PRM), Through-Channel Marketing Automation (TCMA), Marketplaces and Locators, Ecosystem Orchestration, and Channel Sales Enablement into a cohesive, high-performance platform. This innovative solution addresses the complexities of managing partnerships by providing a comprehensive framework that streamlines processes and enhances collaboration among partners. Recognized as the 2026 AI Pioneer for Unified PRM and Partner Marketing (TCMA) at PartnerTechX, Mindmatrix leverages a single code base to eliminate the inefficiencies associated with fragmented legacy systems. Targeting enterprises and mid-market organizations, Mindmatrix caters to businesses that rely on indirect sales channels and partnerships for growth. The platform is particularly beneficial for companies looking to enhance their partner engagement strategies, improve marketing execution, and drive revenue through effective channel management. With its robust features, Mindmatrix supports a variety of use cases, including automated onboarding, deal registration, co-selling initiatives, and Marketing Development Fund (MDF) management. By consolidating these functions into a single platform, organizations can achieve greater operational efficiency and stronger partner relationships. A key feature of the Mindmatrix platform is its unified "single pane of glass" interface, which provides users with a comprehensive view of the entire partner lifecycle. This integration ensures data continuity and eliminates the need for manual syncing, thanks to native bi-directional integrations with popular CRM systems like Salesforce, HubSpot, Microsoft Dynamics, and others. By streamlining data management, Mindmatrix allows organizations to focus on strategic initiatives rather than administrative tasks, ultimately enhancing productivity and partner satisfaction. The standout element of Mindmatrix is its BridgeAI™ architecture, which serves as an intelligence layer that powers hyper-personalized partner journeys. This innovative feature enables automated profiling and "next-best-action" workflows, resulting in significant improvements in marketing execution - ranging from 40% to 70% - and accelerating partner activation by 30% to 60%. By transforming traditional indirect channels into dynamic revenue engines, Mindmatrix empowers organizations to unlock the full potential of their partnerships, driving predictable and scalable growth across diverse markets.

**Average Rating:** 4.7/5.0

**Total Reviews:** 109

#### How Do G2 Users Rate Mindmatrix PRM?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Partner Performance:** 8.9/10 (Category avg: 8.6/10)
- **Microsite Management:** 7.7/10 (Category avg: 8.3/10)
- **Campaign Performance:** 8.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Mindmatrix PRM?

- **Seller:** [Mindmatrix](https://www.g2.com/sellers/mindmatrix)
- **Company Website:** www.mindmatrix.net
- **Year Founded:** 1998
- **HQ Location:** Pittsburgh, Pennsylvania
- **Twitter:** @MindMatrix  
1,202 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=623f9d3ffa7b1e761bd9245b3131a95f006e761fd3275670968d2d62b9cb65c4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F132355%2F&secure%5Burl_type%5D=linkedin_company_website)  
202 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** President
- **Top Industries:** Information Technology and Services, Computer & Network Security
- **Company Size:** 61% Small, 28% Medium

#### What Do G2 Reviewers Say About Mindmatrix PRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Mindmatrix PRM, praising its user-friendly interface and supportive team.
- Users appreciate the **unlimited customer support** offered by Mindmatrix, providing essential assistance for their growing needs.
- Users value the **supportive concierge service** and timely issue resolution provided by Mindmatrix PRM's dedicated team.
- Users value the **extremely responsive customer success** team at MindMatrix, ensuring timely support and effective account management.
- Users value the **easy integrations** with CRM, enhancing marketing strategies and improving overall management efficiency.

##### Cons

- Users find the **poor UI** of Mindmatrix PRM lacking in modernity and requiring more clicks than necessary.
- Users find the **poor usability** of Mindmatrix PRM frustrating, especially regarding the mobile interface and task efficiency.
- Users find the **slow performance** of Mindmatrix PRM frustrating, particularly with delays in accessing templates and artifacts.
- Users find the **mobile interface lacking** and desire a more streamlined experience to reduce navigation clicks.
- Users find the **difficult navigation** of Mindmatrix PRM challenging, though assistance can make it workable over time.

#### What Are Recent G2 Reviews of Mindmatrix PRM?

**["Great Expeience"](https://www.g2.com/survey_responses/mindmatrix-prm-review-13129895)**

**Rating:** 5.0/5.0 stars

[Read full review](https://www.g2.com/survey_responses/mindmatrix-prm-review-13129895)

**["Mindmatrix has become essential for our PRM and Partner Marketing Operations"](https://www.g2.com/survey_responses/mindmatrix-prm-review-12675457)**

**Rating:** 5.0/5.0 stars

_— Sally K._

[Read full review](https://www.g2.com/survey_responses/mindmatrix-prm-review-12675457)

#### What Are G2 Users Discussing About Mindmatrix PRM?

- [What improvements would you suggest for Mindmatrix PRM to better support partner relationship management?](https://www.g2.com/discussions/what-improvements-would-you-suggest-for-mindmatrix-prm-to-better-support-partner-relationship-management) - 1 comment
- [How do you use Mindmatrix?](https://www.g2.com/discussions/how-do-you-use-mindmatrix)
- [What is the use of Mindmatrix?](https://www.g2.com/discussions/what-is-the-use-of-mindmatrix)
- [How much does Mindmatrix cost?](https://www.g2.com/discussions/how-much-does-mindmatrix-cost)
- [What does Mindmatrix do?](https://www.g2.com/discussions/what-does-mindmatrix-do)

### [Channeltivity](https://www.g2.com/products/channeltivity/reviews)

Channeltivity is the leading Partner Relationship Management (PRM) software platform built for tech companies. Channeltivity is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. 40,000+ channel professionals rely on Channeltivity because it delivers the robust tools required to make it easy to do business with your channel and drive sales through partner-enablement and enriched relationship building. The Channeltivity all-in-one solution delivers: - A highly customizable partner portal experience without the need for services or IT support. - Channel Deal Registration - Salesforce.com and HubSpot Connectivity - MDF Co-op Fund Management - Channel Lead Management - Referral and Commission Management - Channel Management Portal - Partner Training and Certification - Channel Partner Recruitment - Joint Business Strategy Planning - Resource Library - Social Media Connectivity - Channeltivity is GDPR ready "I've implemented Channeltivity at multiple companies. It's easy to use, implements quickly, seamlessly connects to Salesforce, and my partners love it. It's a critical tool in my channel growth strategy" Lauren Robinette, Ericsson

**Average Rating:** 4.7/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate Channeltivity?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Channeltivity?

- **Seller:** [Channeltivity](https://www.g2.com/sellers/channeltivity)
- **Company Website:** www.channeltivity.com
- **Year Founded:** 2007
- **HQ Location:** Charlotte, NC
- **Twitter:** @channeltivity  
337 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62214ea9ec0d0a987c1daa78b5f817e103a1a8adf0460b85ea5a37e1d530794e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F352139%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 63% Medium, 20% Small

#### What Do G2 Reviewers Say About Channeltivity?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive customer support** of Channeltivity, enhancing their overall experience and satisfaction with the platform.
- Users value the **responsive support** and centralized collaboration of Channeltivity, enhancing partner management experiences significantly.
- Users find Channeltivity extremely **easy to use** , appreciating its intuitive design and centralized information for efficiency.
- Users love the **effective tracking** features of Channeltivity, simplifying partner program management and providing valuable insights.
- Users find Channeltivity's platform to be **intuitive and easy to navigate** , enhancing their partner program management experience.

##### Cons

- Users find **limited customization options** in Channeltivity, affecting their overall experience and functionality.
- Users find the **partnership management process time-consuming** , leading to reluctance in updating leads and limited oversight.
- Users experience **dashboard issues** and find customization options very limited, impacting overall satisfaction with Channeltivity.
- Users would prefer greater customization options, as the **lack of customization** can restrict their experience with Channeltivity.
- Users note a **small learning curve** initially, but find the platform straightforward once familiarized.

#### What Are Recent G2 Reviews of Channeltivity?

**["Reliable platform with outstanding customer support"](https://www.g2.com/survey_responses/channeltivity-review-11605699)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/channeltivity-review-11605699)

**["Great Experience with Channeltivity"](https://www.g2.com/survey_responses/channeltivity-review-12159922)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/channeltivity-review-12159922)

### [Averetek](https://www.g2.com/fr/products/averetek/reviews)

UNE SUITE DE MARKETING NUMÉRIQUE POUR AIDER LES PARTENAIRES DE CANAL ET LES ÉQUIPES DE VENTE À ATTIRER DES LEADS ET À AUGMENTER LES VENTES.

**Average Rating:** 3.7/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Averetek?

- **the product a-t-il été un bon partenaire commercial?:** 6.1/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 7.5/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 8.3/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Averetek?

- **Vendeur:** [E2Open](https://www.g2.com/fr/sellers/e2open-4dd628d9-85b8-4f06-8092-454b8890ae67)
- **Année de fondation:** 2000
- **Emplacement du siège social:** Edmonds, WA
- **Twitter:** @e2open  
6,574 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbaf91d71502c7be1877585d7ac37bf5f7b4d790090813551a5d006b1c14f846&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fe2open%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,234 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 30% Large

#### What Are Recent G2 Reviews of Averetek?

**["Une source pour gérer tous les canaux - fonctionne comme un rêve !"](https://www.g2.com/fr/survey_responses/averetek-review-7429936)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Santé, bien-être et fitness_

[Read full review](https://www.g2.com/fr/survey_responses/averetek-review-7429936)

**["Super convivial pour l'utilisateur"](https://www.g2.com/fr/survey_responses/averetek-review-8252595)**

**Rating:** 4.5/5.0 stars

_— Jacque L._

[Read full review](https://www.g2.com/fr/survey_responses/averetek-review-8252595)

#### What Are G2 Users Discussing About Averetek?

- [À quoi sert Averetek ?](https://www.g2.com/fr/discussions/what-is-averetek-used-for)

### [Vartopia](https://www.g2.com/fr/products/vartopia/reviews)

Vartopia croit qu'il y a deux côtés à la relation de partenariat avec les fournisseurs. Alors que la plupart des PRM se concentrent sur le côté partenaire de la pile technologique du canal. Vartopia a non seulement construit un portail partenaire de premier plan dans l'industrie, mais a également conçu son application pour fonctionner de manière transparente au sein de votre CRM. Notre solution aide à gérer l'enregistrement des transactions, le partage de leads, les paiements aux partenaires, la distribution à deux niveaux, l'analyse de canal, l'habilitation des partenaires et la certification ! Fiable par les principaux fournisseurs de technologie aujourd'hui, et utilisé par plus de 500 000 partenaires dans le monde, Vartopia est la seule solution capable de fournir une expérience de marché partenaire, avec une perspective partenaire unique et personnalisée.

**Average Rating:** 5.0/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Vartopia?

- **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Vartopia?

- **Vendeur:** [Vartopia](https://www.g2.com/fr/sellers/vartopia)
- **Année de fondation:** 2009
- **Emplacement du siège social:** Jackson, US
- **Twitter:** @vartopia  
376 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a00a6918e81d0b606ead460554bf803825c7a0c85e28273e337e012b8241a15&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvartopia%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Technologie de l'information et services
- **Company Size:** 64% Medium, 36% Large

#### What Are Recent G2 Reviews of Vartopia?

**["Vartopia a porté notre expérience des partenaires au niveau supérieur."](https://www.g2.com/fr/survey_responses/vartopia-review-5000956)**

**Rating:** 5.0/5.0 stars

_— Travis T._

[Read full review](https://www.g2.com/fr/survey_responses/vartopia-review-5000956)

**["Professionnel et informatif"](https://www.g2.com/fr/survey_responses/vartopia-review-6862818)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Technologie de l'information et services_

[Read full review](https://www.g2.com/fr/survey_responses/vartopia-review-6862818)

#### What Are G2 Users Discussing About Vartopia?

- [À quoi sert Vartopia ?](https://www.g2.com/fr/discussions/what-is-vartopia-used-for)

### [MioDatos](https://www.g2.com/fr/products/miodatos/reviews)

MioDatos est une plateforme d'automatisation du marketing conçue pour tous vos besoins en marketing ! Vous pouvez créer des campagnes marketing, de beaux e-mails, des publications sur les réseaux sociaux, des pages de destination, des campagnes de parrainage, des documents marketing et plus encore ! Créez des campagnes marketing pour le trimestre, les lancements de nouveaux produits, les vacances, etc. MioDatos permet également aux entreprises de créer des campagnes marketing co-marquées puis de partager ces campagnes avec leurs partenaires de distribution.

**Average Rating:** 4.2/5.0

**Total Reviews:** 26

#### How Do G2 Users Rate MioDatos?

- **the product a-t-il été un bon partenaire commercial?:** 8.9/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 7.7/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 6.1/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 7.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind MioDatos?

- **Vendeur:** [MioDatos](https://www.g2.com/fr/sellers/miodatos)
- **Année de fondation:** 2012
- **Emplacement du siège social:** San Diego, CA
- **Twitter:** @Miodatos  
838 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=098322ff55140b1cd9007e5e58e7a65d0a1c4d578e8313035b87485a11683e56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmiodatos-com&secure%5Burl_type%5D=linkedin_company_website)  
1 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing et publicité
- **Company Size:** 46% Medium, 42% Small

#### What Do G2 Reviewers Say About MioDatos?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent MioDatos **très convivial** , rendant la collecte de données facile et simple.

#### What Are Recent G2 Reviews of MioDatos?

**["Miodatos"](https://www.g2.com/fr/survey_responses/miodatos-review-11474680)**

**Rating:** 4.0/5.0 stars

_— joshua h._

[Read full review](https://www.g2.com/fr/survey_responses/miodatos-review-11474680)

**["Conforme au RGPD et axé sur le marketing local ; nécessite une automatisation améliorée"](https://www.g2.com/fr/survey_responses/miodatos-review-12976692)**

**Rating:** 4.0/5.0 stars

_— Utilisateur vérifié à Marketing et publicité_

[Read full review](https://www.g2.com/fr/survey_responses/miodatos-review-12976692)

#### What Are G2 Users Discussing About MioDatos?

- [À quoi sert MioDatos ?](https://www.g2.com/fr/discussions/what-is-miodatos-used-for)

### [CampaignDrive by Pica9](https://www.g2.com/fr/products/campaigndrive-by-pica9/reviews)

CampaignDrive par Pica9 est la plateforme de marketing distribué ultime basée sur SaaS pour les entreprises multi-sites cherchant à offrir un marketing local cohérent et percutant à grande échelle. Conçu spécifiquement pour les franchises, les concessionnaires, les revendeurs et les agences, CampaignDrive réunit la gestion centralisée de la marque et la personnalisation locale pour créer une expérience marketing fluide. Avec CampaignDrive, vous pouvez permettre aux équipes locales de créer des campagnes personnalisées et conformes à la marque qui résonnent avec leurs audiences tout en garantissant le respect des normes de l'entreprise. Des flux de travail créatifs automatisés à la gestion dynamique de contenu, notre plateforme aide votre organisation à rationaliser les opérations marketing, à améliorer l'efficacité et à évoluer en toute confiance. Pourquoi choisir CampaignDrive ? Contrôle centralisé de la marque : Gardez vos actifs de marque sécurisés et organisés sur une seule plateforme, garantissant la cohérence de chaque campagne. Modèles personnalisables : Permettez aux marketeurs locaux de personnaliser les supports marketing avec des modèles faciles à utiliser et conformes à la marque, conçus pour protéger l'intégrité de votre marque. Production créative plus rapide : Automatisez les tâches répétitives et simplifiez les flux de travail pour mettre les campagnes sur le marché plus rapidement que jamais. Évolutivité : Que vous gériez 10 ou 10 000 sites, CampaignDrive évolue avec votre entreprise, soutenant les besoins marketing uniques de chaque branche. Informations exploitables : Obtenez une visibilité sur la performance des campagnes, l'utilisation des actifs et le ROI pour prendre des décisions marketing basées sur les données. Avec CampaignDrive, vous n'avez pas à choisir entre la cohérence de la marque et la flexibilité locale. Notre plateforme permet à vos équipes marketing de livrer des campagnes personnalisées et percutantes qui renforcent votre marque et génèrent des résultats à chaque emplacement.

**Average Rating:** 4.5/5.0

**Total Reviews:** 51

#### How Do G2 Users Rate CampaignDrive by Pica9?

- **the product a-t-il été un bon partenaire commercial?:** 9.3/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 3.3/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 5.8/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 5.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind CampaignDrive by Pica9?

- **Vendeur:** [Pica9, Inc.](https://www.g2.com/fr/sellers/pica9-inc)
- **Site Web de l'entreprise:** www.pica9.com
- **Année de fondation:** 2001
- **Emplacement du siège social:** New York, NY
- **Twitter:** @CampaignDrive  
966 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ce8949caa0f22a316a4b4a07c8186295def3f2d432820ce67f9c552b7a96e5c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F619008%2F&secure%5Burl_type%5D=linkedin_company_website)  
19 employés sur LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospitalité, Santé, bien-être et fitness
- **Company Size:** 47% Medium, 37% Large

#### What Do G2 Reviewers Say About CampaignDrive by Pica9?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs trouvent que CampaignDrive est exceptionnellement **facile à utiliser** , améliorant ainsi leur efficacité et efficacité marketing.
- Les utilisateurs louent le **support client réactif** de CampaignDrive, améliorant leur expérience et la résolution des problèmes de manière efficace.
- Les utilisateurs apprécient la **cohérence de la marque** que CampaignDrive offre tout en permettant aux équipes locales de personnaliser efficacement leurs supports marketing.
- Les utilisateurs apprécient les **fonctionnalités de collaboration** de CampaignDrive, permettant la cohérence de la marque tout en donnant aux équipes locales le pouvoir de personnaliser le contenu.
- Les utilisateurs apprécient la **personnalisation** de CampaignDrive, permettant un marketing local efficace tout en maintenant la cohérence de la marque de manière transparente.

##### Cons

- Les utilisateurs rencontrent une **performance lente** avec CampaignDrive, en particulier lors d'une utilisation à fort volume, ce qui affecte l'efficacité globale.
- Les utilisateurs trouvent la **, en particulier les nouveaux utilisateurs qui ont du mal avec les flux de travail complexes de la plateforme.**
- Les utilisateurs rencontrent des **difficultés d'organisation** en raison d'une courbe d'apprentissage et de flux de travail déroutants dans CampaignDrive.
- Les utilisateurs signalent une **mauvaise convivialité** dans CampaignDrive en raison de mises en page peu claires et de limitations telles que l'absence d'une fonction « annuler ».
- Les utilisateurs rencontrent souvent des **temps de chargement lents** , ce qui peut nuire à l'efficacité de la création de nouveaux matériaux sur CampaignDrive.

#### What Are Recent G2 Reviews of CampaignDrive by Pica9?

**["Pica9 a été d'une grande aide pour nous permettre de nous développer à travers plusieurs marques sur nos marchés locaux."](https://www.g2.com/fr/survey_responses/campaigndrive-by-pica9-review-11394209)**

**Rating:** 4.0/5.0 stars

_— Utilisateur vérifié à Soins hospitaliers et de santé_

[Read full review](https://www.g2.com/fr/survey_responses/campaigndrive-by-pica9-review-11394209)

**["Rapide et facile !"](https://www.g2.com/fr/survey_responses/campaigndrive-by-pica9-review-11049275)**

**Rating:** 5.0/5.0 stars

_— Chandelyn C._

[Read full review](https://www.g2.com/fr/survey_responses/campaigndrive-by-pica9-review-11049275)

### [xAmplify](https://www.g2.com/fr/products/xamplify/reviews)

xAmplify est une plateforme de gestion des relations partenaires (PRM) et d'automatisation du marketing à travers les canaux (TCMA) de nouvelle génération, alimentée par l'IA, conçue pour aider les organisations à gérer efficacement leurs écosystèmes de partenaires. Cette solution est spécifiquement adaptée aux fournisseurs, aux fournisseurs de services gérés (MSP), aux fournisseurs de services de sécurité gérés (MSSP) et à d'autres entreprises axées sur les canaux. En unifiant la co-vente, le co-marketing, la distribution de contenu et l'analyse des partenaires au sein d'un espace de travail unique, xAmplify rationalise l'ensemble du cycle de vie des partenaires, de l'intégration et de l'habilitation à la prévision des pipelines, permettant aux organisations de transformer les relations partenaires en revenus prévisibles plus efficacement. Les capacités complètes de la plateforme en font un outil essentiel pour gérer les relations partenaires. Avec ses fonctionnalités PRM et TCMA intégrées, les utilisateurs peuvent gérer efficacement les processus d'intégration, la gestion des accès par niveaux, les fonds de développement marketing (MDF), l'enregistrement des affaires et des prospects, et le partage de campagnes, le tout en un seul endroit. Cette intégration réduit la complexité de l'utilisation de plusieurs outils disparates, simplifiant ainsi les processus de gestion et améliorant la collaboration entre les équipes. De plus, l'assistant Oliver AI améliore l'expérience utilisateur en générant automatiquement des campagnes, en paraphrasant du contenu et en fournissant des informations contextuelles, agissant comme un copilote 24/7 pour les fournisseurs et les partenaires. xAmplify propose également un co-branding dynamique et une redistribution de campagne en trois clics, permettant aux organisations de déployer des campagnes entièrement brandées et multi-touch, y compris des e-mails, des publications sur les réseaux sociaux, des pages de destination et des PDF, à travers chaque partenaire sans besoin de retravail manuel. Cette capacité réduit considérablement le temps et les efforts nécessaires pour lancer des initiatives marketing, permettant aux organisations de se concentrer sur la croissance stratégique. En outre, la plateforme fournit des analyses de canal de bout en bout, permettant aux utilisateurs d'attribuer chaque actif, playbook et affaire aux revenus. Les tableaux de bord en temps réel facilitent la prévision des pipelines partenaires et aident à identifier les partenaires sous-performants, garantissant que les organisations peuvent prendre des décisions éclairées et basées sur les données. Les intégrations avec des outils CRM et d'automatisation des services professionnels (PSA) populaires, tels que Salesforce, HubSpot, ConnectWise et HaloPSA, prennent en charge une synchronisation bidirectionnelle qui maintient les prospects, les opportunités et les réclamations MDF à jour sur toutes les plateformes. Les fonctionnalités de gestion des actifs numériques et d'apprentissage en ligne créent une bibliothèque centralisée pour les supports, les PDF co-brandés automatiquement, les playbooks et les parcours de certification, garantissant que les partenaires ont un accès immédiat aux matériaux essentiels. Avec une sécurité et une conformité de niveau entreprise, y compris l'adhésion à ISO 27001, SOC 2 et GDPR/CCPA, xAmplify garantit une disponibilité de 99,99 %, en faisant un choix fiable pour les organisations visant à développer efficacement leur croissance axée sur les partenaires.

**Average Rating:** 4.8/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate xAmplify?

- **the product a-t-il été un bon partenaire commercial?:** 9.4/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 10.0/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 10.0/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind xAmplify?

- **Vendeur:** [xAmplify](https://www.g2.com/fr/sellers/xamplify)
- **Année de fondation:** 2018
- **Emplacement du siège social:** Fremont, US
- **Twitter:** @xamplifys  
275 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3eb9ba24981fb5613e333f39cdf75c1313219da8fe7ff822aea5ea437704a67a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fxamplify%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 33% Small

#### What Are Recent G2 Reviews of xAmplify?

**["Campagnes co-marquées rationalisées et engagement des partenaires à grande échelle"](https://www.g2.com/fr/survey_responses/xamplify-review-11412569)**

**Rating:** 5.0/5.0 stars

_— Sandeep Kumar V._

[Read full review](https://www.g2.com/fr/survey_responses/xamplify-review-11412569)

**["Un facteur de changement pour l'habilitation des partenaires et l'alignement interne"](https://www.g2.com/fr/survey_responses/xamplify-review-11418214)**

**Rating:** 5.0/5.0 stars

_— Sirisha D._

[Read full review](https://www.g2.com/fr/survey_responses/xamplify-review-11418214)

#### What Are G2 Users Discussing About xAmplify?

- [À quoi sert xAmplify ?](https://www.g2.com/fr/discussions/what-is-xamplify-used-for)

### [Camp Automation](https://www.g2.com/fr/products/camp-automation/reviews)

Camp est une plateforme simple de Go to Market (GTM) qui regroupe toutes les voies d'accès au marché. La plateforme tout-en-un aide les organisations avec l'automatisation du marketing multicanal, la gestion des prospects commerciaux et les partenariats.

**Average Rating:** 4.5/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Camp Automation?

- **the product a-t-il été un bon partenaire commercial?:** 9.2/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 7.5/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 7.5/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Camp Automation?

- **Vendeur:** [Camp Automation](https://www.g2.com/fr/sellers/camp-automation)
- **Emplacement du siège social:** Bangalore, Karnataka
- **Twitter:** @CampGtm  
2 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0d1100e53fe51fda934b6e667b0490bbfcfc851a7c8e9445b73eb6bf379bdcd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F26614256&secure%5Burl_type%5D=linkedin_company_website)  
24 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 33% Medium

#### What Are Recent G2 Reviews of Camp Automation?

**["L'expérience sur le terrain se voit dans l'offre."](https://www.g2.com/fr/survey_responses/camp-automation-review-5349910)**

**Rating:** 4.5/5.0 stars

_— Sunil G._

[Read full review](https://www.g2.com/fr/survey_responses/camp-automation-review-5349910)

**["LOGICIEL D'AUTOMATISATION CONVIVIAL POUR LES AGENCES DE PUBLICITÉ, LES UTILISATEURS ET LES CLIENTS"](https://www.g2.com/fr/survey_responses/camp-automation-review-5382126)**

**Rating:** 5.0/5.0 stars

_— Utilisateur vérifié à Marketing et publicité_

[Read full review](https://www.g2.com/fr/survey_responses/camp-automation-review-5382126)

#### What Are G2 Users Discussing About Camp Automation?

- [À quoi sert l'automatisation de camp ?](https://www.g2.com/fr/discussions/what-is-camp-automation-used-for)

### [Channext](https://www.g2.com/fr/products/channext/reviews)

Transformez plus de partenaires en revenus avec la plateforme de réussite des partenaires de Channext. Évoluez vos activités d'habilitation, de marketing et de vente des partenaires via une seule plateforme. Découvrez comment Channext vous aide à : - Segmenter et gérer vos partenaires pour une gestion du succès à grande échelle - Augmenter la participation au marketing des partenaires et la génération de demande - Gérer le pipeline de vente des partenaires et intégrer avec votre CRM - Mesurer chaque engagement pour obtenir des insights à 360 degrés sur vos partenariats

**Average Rating:** 4.5/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Channext?

- **the product a-t-il été un bon partenaire commercial?:** 8.3/10 (Category avg: 9.0/10)
- **Performance des partenaires:** 8.3/10 (Category avg: 8.6/10)
- **Gestion des microsites:** 7.5/10 (Category avg: 8.3/10)
- **Performance de la campagne:** 7.8/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Channext?

- **Vendeur:** [Channext](https://www.g2.com/fr/sellers/channext)
- **Année de fondation:** 2018
- **Emplacement du siège social:** Utrecht, NL
- **Twitter:** @Channext  
50 abonnés Twitter
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c339d9f20666bb51732bbea19550974f8308a134ae5089940014dfb15b6d7853&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannext&secure%5Burl_type%5D=linkedin_company_website)  
53 employés sur LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 33% Large

#### What Do G2 Reviewers Say About Channext?

_AI-generated summary from verified user reviews_

##### Pros

- Les utilisateurs apprécient les **informations et analyses de données** de Channext, améliorant ainsi les stratégies marketing et la performance des campagnes de manière efficace.
- Les utilisateurs apprécient la **gestion centralisée des données** de Channext, qui améliore la communication et fournit des informations précieuses pour l'optimisation.
- Les utilisateurs apprécient les **capacités de communication efficaces** de Channext, améliorant la collaboration entre les équipes et les partenaires externes.
- Les utilisateurs apprécient le **support client réactif** de Channext, ce qui améliore leur expérience dans la gestion des campagnes et du contenu.
- Les utilisateurs apprécient le **support client réactif** de Channext, facilitant une assistance rapide pour les besoins des partenaires.

##### Cons

- Les utilisateurs notent la **mise en œuvre lente** de Channext, ce qui peut entraver les progrès et l'adoption en temps opportun.

#### What Are Recent G2 Reviews of Channext?

**["Channext comprend la valeur du succès client !"](https://www.g2.com/fr/survey_responses/channext-review-8391229)**

**Rating:** 4.5/5.0 stars

_— Rafik R._

[Read full review](https://www.g2.com/fr/survey_responses/channext-review-8391229)

**["L'équipe Channext pense en accord avec vos souhaits"](https://www.g2.com/fr/survey_responses/channext-review-8198621)**

**Rating:** 4.5/5.0 stars

_— Utilisateur vérifié à Logiciels informatiques_

[Read full review](https://www.g2.com/fr/survey_responses/channext-review-8198621)

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[Browse Through-Channel Marketing Themes](/categories/through-channel-marketing/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Through-channel marketing software enables brands to connect their channel marketers, channel partners (e.g., retailers, agents, distributors, resellers, etc.), and agencies to execute scalable marketing programs. This type of software makes it easier for companies to set up customizable content experiences by local marketers or channel partners, as well as execute digital marketing campaigns on behalf of a business. Sometimes referred to as distributed marketing, through-channel marketing software offers channel partners continuous marketing support and helps companies manage branding and track channel performance. Unlike [partner management software](https://www.g2.com/categories/partner-management), which offer portals to communicate and exchange information and content between the company and its partners, through-channel marketing software specifically provides tools to help brands and channel partners automate the marketing process, such as creating campaigns or marketing content, which also helps companies reduce costs.

Marketers use this type of software to optimize funding for local marketing and scale advertising and local marketing messages through their distributed networks (i.e., channel partners). Unlike [marketing automation software](https://www.g2.com/categories/marketing-automation), which also streamlines marketing workflows and measures the outcomes of marketing campaigns, through-channel marketing software is used solely by channel partners to help companies amplify their brand and grow revenue. It also gives brands more control over how distributed networks use their marketing materials, while also providing partners more flexibility to customize parts of marketing content. Through-channel marketing software often integrates with [CRM software](https://www.g2.com/categories/crm) because partners will need to upload leads and additional records to market to.

To qualify for inclusion in the Through-Channel Marketing category, a product must:

- Allow channel partners to access marketing materials, assets, and tools through an automated platform
- Provide lead management capabilities, including lead nurturing, lead scoring, and lead tracking
- Assist channel partners in implementing effective, scalable, and brand-compliant marketing campaigns 
- Provide reporting features to track the success of through-channel marketing programs, including but not limited to emails, events, digital advertising, etc.

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