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Compare CallRail and Keap 
Featured Products
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (100.0% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
Starting at $249.00 1500 Contacts Per Month
CallRail
Star Rating
(1,622)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(8)3.9 out of 5
Market Segments
Small-Business (100.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Learn more about KeapSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Keap excels in its Email Marketing capabilities, particularly in Automated Email Responses and Sending Outbound Emails, with scores of 8.7 and 8.4 respectively. In contrast, CallRail's strengths lie in Call Analytics, where users appreciate features like Call Recording and Call Analysis, scoring 9.3 and 8.6.
- Reviewers mention that Keap's Sales Force Automation features, such as Contact & Account Management and Opportunity & Pipeline Management, are robust, scoring 8.4 and 7.8. However, CallRail shines in Lead Facilitation with its Call Analytics and Lead Qualification features, which received high praise from users.
- G2 users highlight that CallRail offers superior Customer Support, with a quality score of 8.9, compared to Keap's 8.3. Users appreciate CallRail's Knowledge Base and Case Management features, which provide quick resolutions to issues.
- Users on G2 report that Keap's Ease of Use is rated lower at 7.2, with some finding the setup process cumbersome. In contrast, CallRail's ease of use is rated at 9.1, with reviewers mentioning that the intuitive interface makes it easy for new users to navigate.
- Reviewers mention that Keap's Marketing Automation features, particularly Lead Management and Campaign Management, are effective but not as comprehensive as CallRail's offerings, which include advanced Multi-Channel Call Attribution and Dynamic Number Insertion that enhance lead tracking.
- Users say that while Keap provides solid CRM Integration with a score of 8.4, CallRail's integration capabilities, particularly with Marketing Automation Integration and CRM Integration, are slightly better, scoring 8.5 and 8.2 respectively, making it easier for users to manage their marketing efforts.
Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Keap
Keap
Starting at $249.00
1500 Contacts Per Month
Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
CallRail
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
9.0
1,277
9.0
7
Ease of Use
9.0
1,289
7.4
7
Ease of Setup
9.0
1,041
8.1
7
Ease of Admin
9.1
1,014
Not enough data
Quality of Support
8.8
1,151
8.6
6
Has the product been a good partner in doing business?
9.2
998
Not enough data
Product Direction (% positive)
8.9
1,228
5.0
7
Features by Category
Sales Force Automation
Not enough data
8.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
8.3
5
|
Verified
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Online Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
8.6
160
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Agent Performance Management
8.3
145
|
Verified
Not enough data
8.2
147
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Edit
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Customer Requirements
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Contracts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Invoice Processing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Invoice Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
Not enough data
8.1
172
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
8.1
161
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
Agentic AI - Attribution
6.4
11
Not enough data
6.8
12
Not enough data
6.7
14
Not enough data
6.4
11
Not enough data
Marketing
8.0
157
|
Verified
Not enough data
8.4
163
|
Verified
Not enough data
8.7
204
|
Verified
Not enough data
8.6
200
|
Verified
Not enough data
Reporting
8.6
242
|
Verified
Not enough data
8.5
229
|
Verified
Not enough data
8.1
205
|
Verified
Not enough data
Page Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Not enough data
Agentic AI - Lead Capture
8.2
23
Not enough data
8.1
22
Not enough data
Data Capture
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
Analytics
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
Customization
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
558
Not enough data
8.7
457
Not enough data
8.4
389
Not enough data
Tracking
8.6
506
Not enough data
8.9
495
Not enough data
8.6
418
Not enough data
Analytics
8.9
558
Not enough data
9.2
540
Not enough data
8.5
485
Not enough data
8.3
298
Not enough data
Call Routing
8.1
351
Not enough data
8.0
320
Not enough data
7.9
301
Not enough data
Administration
7.9
257
Not enough data
8.7
304
Not enough data
8.9
355
Not enough data
Agentic AI - Inbound Call Tracking
7.4
53
Not enough data
7.7
55
Not enough data
7.7
54
Not enough data
Marketing Operations
8.2
196
Not enough data
8.8
209
Not enough data
8.4
188
Not enough data
8.9
198
Not enough data
7.8
177
Not enough data
7.5
151
Not enough data
Campaign Activity
8.4
196
Not enough data
8.5
225
Not enough data
7.8
178
Not enough data
8.3
195
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
7.5
25
Not enough data
7.7
27
Not enough data
7.6
24
Not enough data
Categories
Categories
Shared Categories
CallRail and Keap are categorized as Lead Capture
Unique Categories
CallRail is categorized as Inbound Call Tracking, AI Voice Assistants, Conversation Intelligence, AI Sales Assistant, Online Form Builder, Attribution, Marketing Analytics, Outbound Call Tracking, Contact Center, and Live Chat
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Landing Page Builders, Sales Analytics, Lead Scoring, Email Tracking, CRM, Marketing Automation, and Insurance CRM
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Real Estate
8.6%
Construction
7.3%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.2%
Consulting
28.6%
Marketing and Advertising
28.6%
Professional Training & Coaching
14.3%
Leisure, Travel & Tourism
14.3%
Health, Wellness and Fitness
14.3%
Other
0.0%
Alternatives
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
Keap has no discussions with answers
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