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Compare Braze and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Braze
Star Rating
(1,479)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user satisfaction, boasting a significantly higher G2 Score compared to Salesforce Marketing Cloud. Users appreciate Braze's ability to execute highly personalized, real-time customer journeys, highlighting its robust segmentation and event-based triggering capabilities.
- Users say that Salesforce Marketing Cloud is a powerful tool for email marketing, with many praising its multi-channel campaign management. Reviewers note its strong data and personalization capabilities, making it a solid choice for CRM-driven strategies.
- According to verified reviews, Braze is recognized for its ease of use and technical capabilities. Users find the platform intuitive, with quality documentation that simplifies complex audience paths and integrations with external tools, enhancing overall efficiency.
- Reviewers mention that while Salesforce Marketing Cloud offers deep segmentation and personalization, some users face challenges with configuration and setup. This can lead to a steeper learning curve compared to Braze, which is often described as more user-friendly.
- G2 reviewers highlight that Braze has a strong market presence, particularly in the mid-market segment, with a higher volume of recent reviews indicating ongoing user satisfaction. This suggests that Braze is consistently meeting the needs of its users, while Salesforce Marketing Cloud has a larger but less recent review base.
- Users report that Salesforce Marketing Cloud shines in its email campaign features, with high ratings for building and personalizing emails. However, they also note that its overall user experience could be improved, especially in areas like ease of setup and support, where Braze tends to outperform.
Pricing
Entry-Level Pricing
Braze
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Braze
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
965
8.2
3,278
Ease of Use
8.3
1,173
7.6
3,455
Ease of Setup
7.6
652
7.3
1,943
Ease of Admin
8.5
358
7.8
1,714
Quality of Support
8.5
915
7.7
3,092
Has the product been a good partner in doing business?
8.9
366
8.0
1,679
Product Direction (% positive)
9.2
929
7.5
3,171
Features by Category
Email Marketing
8.8
566
7.9
1174
8.8
536
8.4
1170
8.4
538
8.1
1150
8.3
449
8.2
1068
Online Marketing
6.9
355
7.4
1063
8.4
478
7.4
889
8.7
520
7.5
841
8.4
492
7.2
918
7.3
370
7.3
854
Lead Management
7.5
390
8.0
1033
7.4
396
7.6
995
8.6
535
8.0
1044
6.8
323
7.9
1025
7.4
352
8.1
1025
7.5
380
7.8
965
Feature Not Available
7.9
923
7.8
382
8.3
1034
Campaign Management
Feature Not Available
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
6.7
325
6.6
566
Feature Not Available
6.9
216
Feature Not Available
7.0
203
6.6
329
6.9
177
Reporting & Analytics
7.7
532
7.4
1068
Feature Not Available
6.9
892
Feature Not Available
6.5
770
6.6
398
6.5
716
Feature Not Available
6.5
703
Platform
8.3
448
7.0
632
Feature Not Available
7.8
189
8.5
444
8.0
677
7.7
349
7.4
168
7.7
400
7.3
128
8.5
430
8.0
670
Feature Not Available
7.8
139
Agentic AI - Marketing Automation
6.5
39
7.2
9
6.6
37
6.5
9
6.7
37
7.2
10
6.5
37
6.9
9
6.4
37
5.8
8
6.4
36
7.1
8
Integration
7.9
450
8.0
667
8.1
432
7.7
533
7.9
392
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
9.3
29
9.0
483
9.2
28
8.6
442
9.1
29
8.8
491
9.2
28
8.9
468
9.2
30
Analytics
8.2
489
9.2
28
7.7
451
9.3
27
Optimization
8.7
471
9.0
27
8.8
481
9.5
28
8.3
392
9.4
27
8.1
390
8.9
28
Agentic AI - Push Notification
6.4
39
8.6
6
6.5
38
9.3
5
6.3
37
9.0
5
Segmentation
8.8
210
9.0
37
8.5
198
8.5
40
Targeting
8.6
192
9.2
41
8.5
177
9.0
40
Triggered Content
7.7
116
8.5
26
9.1
199
8.2
21
9.1
195
8.9
32
Personalized Content
7.4
116
8.7
31
7.1
110
8.9
24
7.0
107
8.9
39
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Not enough data
Edit
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Not enough data
Logistics
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
85
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
9.1
30
8.0
66
8.8
28
8.7
67
8.8
27
8.2
64
8.6
28
8.1
63
8.9
28
8.1
65
8.6
29
8.7
66
9.1
30
8.3
66
8.9
29
SMS Platform
7.9
64
9.0
27
8.5
63
9.2
28
Feature Not Available
8.4
29
Feature Not Available
7.8
29
8.4
63
8.4
26
7.9
63
8.6
29
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.3
110
7.9
42
8.5
106
8.0
44
Platform Data
7.6
109
7.7
49
7.4
103
7.4
45
7.6
109
7.8
47
7.5
107
7.9
44
Platform Additional Functionality
7.7
105
8.7
47
7.6
104
8.0
41
Feature Not Available
8.5
43
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
384
8.7
46
7.7
473
|
Verified
9.1
46
7.0
342
|
Verified
8.3
39
6.9
370
|
Verified
9.1
37
Campaigns
7.5
329
|
Verified
8.7
44
9.0
464
|
Verified
9.0
43
7.6
311
8.8
44
6.6
232
8.8
42
8.9
443
|
Verified
9.4
37
8.7
458
|
Verified
9.1
37
Engagement
7.4
266
8.4
42
Platform
8.3
390
8.9
42
8.2
364
|
Verified
8.8
43
7.9
321
8.6
43
Agentic AI - Mobile Marketing
6.5
40
8.1
6
6.7
42
8.1
6
6.7
40
8.1
6
6.6
40
7.8
6
6.5
40
8.1
6
6.5
41
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Braze and Salesforce Marketing Cloud are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
What tricks are you using to stay organized amid hundreds of canvases, campaigns, and templates?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Naming conventions and tag filters have been a game-changer for us. We use region-channel prefixes (like “EU_Email_”)...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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