Link copied to clipboard # Braze vs Salesforce Marketing Cloud Comparison - What are their main differences? Share [ Export ](/compare/braze/agentforce-marketing-formerly-salesforce-marketing-cloud/export.csv) BrazeSalesforce Marketing Cloud[+ Add Product](#) Pricing **Braze** Free Trial **Contact Us** · Braze Go **Salesforce Marketing Cloud** **Starting at $1,250.00** Per Month · Pro **Pricing Insights** from reviews Time to Implement **Braze** 3 months Based on 84 responses **Salesforce Marketing Cloud** 3 months Based on 427 responses Return on Investment **Braze** 11 months4 months sooner Based on 75 responses **Salesforce Marketing Cloud** 15 months Based on 305 responses Perceived Cost **Braze** $$$$$ **Salesforce Marketing Cloud** $$$$$ Average Discount **Braze** 11% **Salesforce Marketing Cloud** 15%4% more ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Braze** [ Ease of Use (364) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews)[ Intuitive (188) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews)[ Missing Features (140) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews)[ Learning Curve (139) ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) **Salesforce Marketing Cloud** [ Ease of Use (341) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews)[ Automation (197) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews)[ Learning Curve (209) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews)[ Steep Learning Curve (152) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews) Integrations **Braze** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-campaign.png "Product Avatar Image") Adobe Campaign ](https://www.g2.com/products/adobe-campaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-redshift.jpg "Product Avatar Image") Amazon Redshift ](https://www.g2.com/products/amazon-redshift/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cacdec8b8edeace9b3c89e0c2cded695/amazon-s3-glacier.jpg "Product Avatar Image") Amazon S3 Glacier ](https://www.g2.com/products/amazon-s3-glacier/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d63327b58e9e55cbadb26d04e56bb0eb/amplitude-analytics.png "Product Avatar Image") Amplitude ](https://www.g2.com/products/amplitude-analytics/reviews)[ View all ](https://www.g2.com/products/braze/integrations) **Salesforce Marketing Cloud** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image") Amazon Simple Storage... ](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image") Attentive ](https://www.g2.com/products/attentive/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image") Data 360 (formerly Salesforce Data Cloud) ](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations) Screenshots **Braze** ![Braze screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1464905/data-activation.png) **Salesforce Marketing Cloud** ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png) **Ratings** from reviews Meets Requirements **Braze** 8.5 8.51,112 **Salesforce Marketing Cloud** 8.2 8.23,303 Ease of Use **Braze** 8.4 8.41,476 **Salesforce Marketing Cloud** 7.6 7.63,787 Ease of Setup **Braze** 7.6 7.6944 **Salesforce Marketing Cloud** 7.3 7.32,254 Ease of Admin **Braze** 8.5 8.5377 **Salesforce Marketing Cloud** 7.8 7.81,719 Quality of Support **Braze** 8.4 8.41,056 **Salesforce Marketing Cloud** 7.7 7.73,118 Has the product been a good partner in doing business? **Braze** 8.9 8.9386 **Salesforce Marketing Cloud** 8.0 8.01,686 Product Direction (% positive) **Braze** 9.2 9.2977 **Salesforce Marketing Cloud** 7.5 7.53,188 **Features** ratings from reviews Marketing Automation 7.6 815 7.7 1,366 Push Notification 7.9 651 9.2 35 Customer Journey Analytics 7.3 134 8.0 59 Personalization Engines 7.7 230 8.8 49 SMS Marketing 7.7 101 8.9 41 Mobile Marketing 7.6 588 8.7 56 Attribution Not enough data 8.5 51 Lead Capture Not enough data 7.8 57 Personalization 6.3 52 Not enough data A/B Testing Not enough data 8.4 17 Loyalty Management Not enough data 9.2 16 Landing Page Builders Not enough data 7.8 53 AI Marketing Agents Not enough data 9.5 215 Customer Journey Mapping Not enough data 8.4 122 Email Template Builder 7.2 169 Not enough data WhatsApp Marketing 8.3 20 Not enough data Marketing Analytics Not enough data 8.2 148 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 19.9% Mid-Market(51-1000 emp.) 52.6% Enterprise(\> 1000 emp.) 27.5% Small-Business(50 or fewer emp.) 19.9% Mid-Market(51-1000 emp.) 52.6% Enterprise(\> 1000 emp.) 27.5% Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% Small-Business(50 or fewer emp.) 28.3% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 24.4% **Reviewers' Industry** [![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")](https://www.g2.com/products/braze/reviews) Braze Financial Services 12.9% Marketing and Advertising 7.5% Information Technology and Services 6.0% Retail 5.7% Health, Wellness and Fitness 5.5% Other 62.5% [![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Salesforce Marketing Cloud Computer Software 12.8% Marketing and Advertising 12.0% Information Technology and Services 10.2% Financial Services 5.2% Internet 3.3% Other 56.5% Alternatives **Braze Alternatives** ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/bd1c9b522032d3a05f46dab9de39c3a0/moengage.svg "MoEngage") [ MoEngage ](/products/moengage/reviews) ![Iterable](https://images.g2crowd.com/uploads/product/hd_favicon/1bf77060f8ae9c8d49864d81c92f41d9/iterable.svg "Iterable") [ Iterable ](/products/iterable/reviews) ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") [ Netcore Customer Engagement... ](/products/netcore-customer-engagement-platform/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) **Salesforce Marketing Cloud Alternatives** ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") [ Bloomreach ](/products/bloomreach-bloomreach/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ## Braze vs Salesforce Marketing Cloud FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Agentforce Marketing... vs Braze? Braze stands out for higher reviewer satisfaction in ease of use, support, and administration, while Agentforce Marketing... is favored for enterprise-scale data integration and automation depth. | [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | [Braze](https://www.g2.com/products/braze/reviews) | | --- | --- | | 4.0/5 (4,629 reviews) | 4.5/5 (1,689 reviews) | | Enterprise | Mid-Market | | 7.3 | 7.6 | | 7.7 | 8.5 | | Enterprise data integration and automation | Ease of use and intuitive interface | ### How do the pricing models of Agentforce Marketing... and Braze compare? Braze is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Agentforce Marketing.... - **Agentforce Marketing...:** Reviewers frequently cite high costs, especially as organizational requirements grow, and mention that adding modules increases expenses. - **Braze:** Reviewers note that while Braze's pricing can be complex and scales with usage, satisfaction with value is higher, and the platform is considered worth the investment for its capabilities. - **Switching reasons:** Recent reviews mention switching to Braze for more intuitive campaign management and better support, despite initial setup effort. ### What are the best alternatives to Agentforce Marketing... and Braze? The best alternatives to Agentforce Marketing... and Braze are Iterable, Bloomreach, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | Reviewers cite high costs as a trade-off for enterprise features | Enterprise data integration and automation | | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | Pricing is complex but satisfaction is higher than competitors | Ease of use and intuitive interface | | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5 (825 reviews) | Mid-Market | — | Flexible campaign management and automation | | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777 reviews) | Mid-Market | — | Personalization and AI-driven recommendations | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | Omnichannel marketing and ease of use | ### Which AI Marketing Agents features should I prioritize when comparing Agentforce Marketing... and Braze? Buyers should prioritize ease of use, automation, integrations, personalization, and support quality when comparing Agentforce Marketing... and Braze. - **Ease of Use:** Agentforce Marketing... scores 7.6; Braze scores 8.3, with 385 all-time mentions for Braze's ease of use. - **Automation:** Agentforce Marketing... is frequently cited for automation depth; Braze has 151 all-time mentions for automation capabilities. - **Integrations:** Agentforce Marketing... integrates with Tableau (13 all-time mentions); Braze integrates with Snowflake (24), Shopify (6), and Databricks (2). - **Personalization:** Braze has 130 all-time mentions for personalization; Agentforce Marketing... is cited for advanced segmentation and journey orchestration. - **Support Quality:** Agentforce Marketing... scores 7.7; Braze scores 8.5, with 151 all-time mentions for Braze's customer support. ### What are the pros and cons of Agentforce Marketing... vs Braze? Braze's headline strength is ease of use and intuitive interface, while Agentforce Marketing... is recognized for enterprise-scale data integration and automation. - **Agentforce Marketing... strengths:** Enterprise data integration, advanced automation, robust segmentation, and deep CRM connectivity. - **Agentforce Marketing... trade-offs:** Reviewers cite a steep learning curve, complex setup, high technical barrier for non-IT users, and higher costs as organizational needs grow. - **Braze strengths:** Ease of use (385 all-time mentions), intuitive interface (189), automation (151), strong customer support (151), and flexible integrations (123). - **Braze trade-offs:** Reviewers note a learning curve (159), missing or limited features (149 and 93), and complex pricing that can scale unpredictably with usage. ### Is Agentforce Marketing... or Braze better for small businesses? Braze is better suited for small businesses, as reflected by its mid-market segment focus and higher ease-of-use ratings. - **Agentforce Marketing...:** Largest segment is Enterprise; reviewers highlight complexity and a steep learning curve, making it less accessible for small businesses. - **Braze:** Largest segment is Mid-Market; reviewers consistently praise its intuitive interface and ease of use, supporting faster onboarding for smaller teams. ### Which AI Marketing Agents platform has better integrations? Braze is favored for integrations, with more reviewer-cited third-party connections and higher mention counts. - **Agentforce Marketing...:** Integrates with Tableau, mentioned in 13 reviews. - **Braze:** Integrates with Snowflake (24 mentions), Shopify (6), and Databricks (2), with reviewers highlighting the breadth and ease of integration. ### How do Agentforce Marketing... and Braze compare on customer support? Braze leads on Quality of Support with a 0.8-point advantage over Agentforce Marketing... (8.5 vs 7.7). - **Agentforce Marketing...:** Reviewers describe support as helpful but note that complex setups and troubleshooting often require technical expertise or external consultants. - **Braze:** Reviewers consistently praise Braze's support team, citing responsive and knowledgeable assistance, with 151 all-time mentions for customer support. ### Which is easier to implement, Agentforce Marketing... or Braze? Braze holds a slight advantage in Ease of Setup, scoring 7.6 versus Agentforce Marketing...'s 7.3, with reviewers also noting easier administration. - **Agentforce Marketing...:** Reviewers frequently mention a steep learning curve, resource-intensive initial setup, and the need for technical or consultancy support for full implementation. - **Braze:** Reviewers highlight intuitive onboarding, user-friendly setup, and a smoother transition, with many citing the ability to get started quickly without heavy technical skills. ### Which product has better Build? Braze is favored for Build, with higher reviewer satisfaction and more all-time mentions for ease of use and intuitive creation. - **Agentforce Marketing...:** Build is cited for robust automation and enterprise-scale campaign orchestration, but reviewers note complexity and a steeper learning curve. - **Braze:** Build is highlighted by 385 all-time mentions for ease of use, 189 for intuitive design, and 105 for easy creation, reflecting strong satisfaction with campaign and journey building.