Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Braze 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansBraze
Star Rating
(1,497)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, with many users praising its intuitive interface and ease of use. Reviewers specifically highlight the segmentation capabilities that allow for targeted email communication, ensuring the right messages reach the right audience.
- Users say Salesforce Marketing Cloud offers robust automation features, particularly through its Journey Builder. This tool enables the creation of complex, multi-step customer journeys across various channels, which many users find invaluable for personalized marketing efforts.
- According to verified reviews, Braze has a significant edge in customer support, with users frequently mentioning the quality and responsiveness of their support team. This has made a positive impact on user satisfaction, especially for those needing quick assistance.
- Reviewers mention that Salesforce Marketing Cloud provides a comprehensive view of customer data, which is crucial for crafting personalized marketing strategies. Users appreciate the AI-driven insights that help in understanding customer behavior and preferences.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a strong feature set, some users experience challenges with setup and configuration, which can be a barrier for new users. In contrast, Braze's implementation process is often described as straightforward and user-friendly.
- Users report that Braze's API capabilities are a standout feature, allowing for seamless data integration and management. This flexibility has been a game-changer for many users, enabling them to pull and push data efficiently across platforms.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Braze
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableBraze
Free Trial is available
Ratings
Meets Requirements
8.2
3,280
8.5
975
Ease of Use
7.6
3,457
8.3
1,184
Ease of Setup
7.3
1,945
7.6
663
Ease of Admin
7.8
1,715
8.5
362
Quality of Support
7.7
3,094
8.5
925
Has the product been a good partner in doing business?
8.0
1,680
8.9
370
Product Direction (% positive)
7.5
3,173
9.2
939
Features by Category
Email Marketing
7.9
1174
8.8
566
8.4
1171
8.8
536
8.1
1151
8.4
538
8.2
1069
8.3
449
Online Marketing
7.4
1064
6.9
355
7.4
890
8.4
478
7.5
842
8.7
520
7.2
918
8.4
492
7.3
854
7.3
370
Lead Management
8.0
1033
7.5
390
7.6
995
7.5
396
8.0
1044
8.6
535
7.9
1025
6.8
323
8.1
1025
7.4
352
7.8
965
7.5
380
7.9
923
Feature Not Available
8.3
1034
7.8
382
Campaign Management
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Feature Not Available
Social
6.3
376
Feature Not Available
6.6
566
6.7
325
6.9
216
Feature Not Available
7.0
203
Feature Not Available
6.9
177
6.6
329
Reporting & Analytics
7.4
1068
7.7
532
6.9
892
Feature Not Available
6.5
770
Feature Not Available
6.5
716
6.6
398
6.5
703
Feature Not Available
Platform
7.0
632
8.3
448
7.8
191
Feature Not Available
8.0
679
8.5
444
7.4
168
7.7
349
7.4
129
7.7
400
8.0
670
8.5
430
7.8
139
Feature Not Available
Agentic AI - Marketing Automation
7.2
9
6.5
38
6.5
9
6.6
36
7.2
10
6.7
36
6.9
9
6.5
36
5.8
8
6.4
36
7.1
8
6.4
35
Integration
8.0
668
7.9
450
7.7
535
8.1
432
7.4
497
7.9
392
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
8.6
448
9.2
28
9.0
484
9.1
29
8.6
442
9.2
28
8.8
492
9.2
30
8.9
468
Analytics
9.2
28
8.2
490
9.3
27
7.7
453
Optimization
9.0
27
8.7
472
9.5
28
8.8
481
9.4
27
8.3
392
8.9
28
8.1
390
Agentic AI - Push Notification
8.6
6
6.4
39
9.3
5
6.5
37
9.0
5
6.3
36
Segmentation
9.0
37
8.8
212
8.5
40
8.5
200
Targeting
9.2
41
8.6
193
9.0
40
8.5
178
Triggered Content
8.5
26
7.8
118
8.2
21
9.1
201
8.9
32
9.1
197
Personalized Content
8.7
31
7.4
117
8.9
24
7.1
111
8.9
39
7.0
108
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
7.0
10
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.8
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
128
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
29
Not enough data
5.5
29
Text Messaging
9.1
30
8.6
68
8.8
28
7.9
67
8.8
27
8.7
68
8.6
28
8.2
65
8.9
28
8.1
64
8.6
29
8.1
65
9.1
30
8.7
67
8.9
29
8.3
66
SMS Platform
9.0
27
7.9
64
9.2
28
8.5
63
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
8.4
63
8.6
29
7.9
63
Agentic AI - SMS Marketing
Not enough data
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.3
110
8.0
44
8.5
107
Platform Data
7.7
49
7.6
109
7.4
45
7.4
103
7.8
47
7.6
110
7.9
44
7.5
107
Platform Additional Functionality
8.7
47
7.7
105
8.0
41
7.6
105
8.5
43
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
31
Not enough data
6.2
31
Not enough data
6.4
31
Not enough data
6.2
31
Not enough data
6.2
31
Not enough data
6.2
31
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
7.5
384
9.1
46
7.7
474
|
Verified
8.3
39
7.1
342
|
Verified
9.1
37
6.9
373
|
Verified
Campaigns
8.7
44
7.6
329
|
Verified
9.0
43
9.0
464
|
Verified
8.8
44
7.6
311
8.8
42
6.6
232
9.4
37
8.9
443
|
Verified
9.1
37
8.7
462
|
Verified
Engagement
8.4
42
7.4
266
Platform
8.9
42
8.3
390
8.8
43
8.2
368
|
Verified
8.6
43
7.9
323
Agentic AI - Mobile Marketing
8.1
6
6.6
40
8.1
6
6.7
41
8.1
6
6.7
39
7.8
6
6.7
39
8.1
6
6.5
39
8.3
6
6.6
40
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Braze are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Analytics, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Financial Services
12.4%
Marketing and Advertising
7.2%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.3%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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