# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Braze excels in user experience, particularly with its intuitive interface and self-serve capabilities. Users appreciate how easy it is to design and deploy campaigns, allowing for timely and reactive communications.
- **According to verified reviews** , Agentforce Marketing (formerly Salesforce Marketing Cloud) offers solid campaign capabilities, with users noting that tracking common marketing KPIs is straightforward. However, some users mention challenges with configuration that can hinder their specific workflow needs.
- **Users say** that Braze's Canvas feature stands out for its simplicity in building intricate customer journeys. This flexibility is a significant advantage for marketers looking to create personalized experiences across multiple channels.
- **Reviewers mention** that while Agentforce Marketing is a reliable product with strong data extraction capabilities, it may not match the overall satisfaction levels seen with Braze, which boasts a higher G2 Score and more recent positive feedback.
- **According to recent user feedback** , Braze's powerful customer engagement tools allow for highly personalized messaging, which is a key differentiator. Users highlight the platform's strong analytics as a valuable asset for optimizing their marketing strategies.
- **G2 reviewers indicate** that Agentforce Marketing's integration with Einstein AI is a notable feature, enhancing its capabilities. However, Braze's focus on real-time messaging and user-friendly design gives it an edge in day-to-day usability for marketers.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 4,463 | 1,682 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Mid-Market (55.7% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### Braze

Pros:
- Ease of Use (385 reviews)
- Intuitive (189 reviews)

Cons:
- Learning Curve (159 reviews)
- Missing Features (149 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.5 (1001 reviews) | 
  | **Ease of Use** | 7.6 (3471 reviews) | 8.3 (1264 reviews) | 
  | **Ease of Setup** | 7.3 (1960 reviews) | 7.6 (738 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 8.5 (363 reviews) | 
  | **Quality of Support** | 7.7 (3106 reviews) | 8.5 (948 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 8.9 (371 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 9.2 (955 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Braze

#### Entry-Level Pricing

Plan: Braze Go

Price: Contact Us

Description: For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.

Key Features:
- Core Braze features &  functionality

[Browse all 4 editions](https://www.g2.com/products/braze/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **Braze** | 7.6/10 | 675 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | 8.8 (574 reviews) | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | 8.8 (541 reviews) | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | 8.4 (543 reviews) | 
| **Automated Email Responses** | 8.2 (1073 reviews) | 8.4 (450 reviews) | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | 6.9 (356 reviews) | 
| **Dynamic Content** | 7.4 (893 reviews) | 8.4 (486 reviews) | 
| **A/B Testing** | 7.5 (843 reviews) | 8.7 (525 reviews) | 
| **Mobile Optimized** | 7.2 (918 reviews) | 8.4 (492 reviews) | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | 7.2 (371 reviews) | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | 7.5 (392 reviews) | 
| **Data Quality Management** | 7.6 (995 reviews) | 7.5 (397 reviews) | 
| **Segmentation** | 8.0 (1047 reviews) | 8.6 (542 reviews) | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | 6.8 (324 reviews) | 
| **Lead Nurturing** | 8.1 (1027 reviews) | 7.4 (353 reviews) | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | 7.5 (381 reviews) | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | Feature Not Available | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | 7.8 (384 reviews) | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | Feature Not Available | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Feature Not Available | 
| **Calendaring** | 7.1 (670 reviews) | Feature Not Available | 
| **Budgeting** | 6.7 (201 reviews) | Feature Not Available | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | Feature Not Available | 
| **Social Sharing** | 6.6 (566 reviews) | 6.7 (326 reviews) | 
| **Social Campaigns** | 6.9 (216 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.0 (203 reviews) | Feature Not Available | 
| **Social Media Advertising** | 6.9 (177 reviews) | 6.6 (328 reviews) | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | 7.7 (537 reviews) | 
| **Web Analytics** | 6.9 (892 reviews) | Feature Not Available | 
| **ROI Analytics** | 6.5 (771 reviews) | Feature Not Available | 
| **Revenue Analytics** | 6.5 (717 reviews) | 6.6 (399 reviews) | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Feature Not Available | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | 8.3 (458 reviews) | 
| **Workflow Capability** | 7.8 (198 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | 8.6 (448 reviews) | 
| **Internationalization** | 7.4 (169 reviews) | 7.7 (351 reviews) | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | 7.7 (402 reviews) | 
| **Performance and Reliability** | 8.0 (671 reviews) | 8.5 (439 reviews) | 
| **Output Document Generation** | 7.8 (140 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | 6.5 (39 reviews) | 
| **Multi-step Planning** | 6.5 (9 reviews) | 6.6 (37 reviews) | 
| **Cross-system Integration** | 7.4 (11 reviews) | 6.8 (38 reviews) | 
| **Adaptive Learning** | 7.0 (10 reviews) | 6.5 (37 reviews) | 
| **Proactive Assistance** | 5.8 (8 reviews) | 6.4 (37 reviews) | 
| **Decision Making** | 7.4 (9 reviews) | 6.4 (36 reviews) | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (668 reviews) | 7.9 (456 reviews) | 
| **Integration APIs** | 7.7 (537 reviews) | 8.1 (439 reviews) | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | 7.9 (395 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **Braze** | 8.1/10 | 569 |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | 8.6 (450 reviews) | 
| **Scheduling** | 9.2 (28 reviews) | 9.0 (487 reviews) | 
| **Retarget** | 9.1 (29 reviews) | 8.6 (444 reviews) | 
| **Segmentation** | 9.2 (28 reviews) | 8.8 (497 reviews) | 
| **Triggered Notifications** | 9.2 (30 reviews) | 8.9 (471 reviews) | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | 8.2 (496 reviews) | 
| **Audience Insights** | 9.3 (27 reviews) | 7.7 (454 reviews) | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | 8.7 (476 reviews) | 
| **Personalization** | 9.5 (28 reviews) | 8.8 (492 reviews) | 
| **Rich Notifications** | 9.4 (27 reviews) | 8.3 (393 reviews) | 
| **Integrations** | 8.9 (28 reviews) | 8.1 (399 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | 6.3 (41 reviews) | 
| **Adaptive Learning** | 9.3 (5 reviews) | 6.6 (41 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | 6.4 (40 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **Braze** | 7.7/10 | 228 |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | 8.8 (214 reviews) | 
| **Customer Profiles** | 8.5 (40 reviews) | 8.5 (200 reviews) | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | 8.6 (195 reviews) | 
| **Contextual Targeting** | 9.0 (40 reviews) | 8.5 (178 reviews) | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | 7.8 (118 reviews) | 
| **Triggered Emails** | 8.2 (21 reviews) | 9.1 (203 reviews) | 
| **Triggered Messages** | 8.9 (32 reviews) | 9.1 (197 reviews) | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | 7.4 (117 reviews) | 
| **Personalized Discounts** | 8.9 (24 reviews) | 7.1 (111 reviews) | 
| **Website Personalization** | 8.9 (39 reviews) | 7.0 (108 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (9 reviews) | 
| **Decision Making** | Not enough data | 6.5 (9 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | 7.2/10 | 151 |

#### Templates

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Text and Themes** | Not enough data | 7.8 (128 reviews) | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 7.5 (125 reviews) | 
| **Mobile Responsive** | Not enough data | 7.9 (130 reviews) | 

#### Edit

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Pre-Made** | Not enough data | 7.1 (124 reviews) | 
| **Build** | Not enough data | 8.4 (129 reviews) | 
| **HTML** | Not enough data | 7.9 (128 reviews) | 

#### Logistics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Analytics** | Not enough data | 7.2 (128 reviews) | 
| **Issues** | Not enough data | 7.1 (123 reviews) | 
| **Integrations** | Not enough data | 7.6 (124 reviews) | 
| **Shareable Link** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (87 reviews) | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.6 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (31 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **Braze** | 7.7/10 | 78 |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | 8.6 (68 reviews) | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | 7.9 (67 reviews) | 
| **Text Scheduler** | 8.8 (27 reviews) | 8.7 (68 reviews) | 
| **Automatic Replies** | 8.6 (28 reviews) | 8.2 (65 reviews) | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | 8.1 (64 reviews) | 
| **MMS Marketing** | 8.6 (29 reviews) | 8.1 (65 reviews) | 
| **Personalization** | 9.1 (30 reviews) | 8.7 (67 reviews) | 
| **Transactional SMS** | 8.9 (29 reviews) | 8.3 (66 reviews) | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | 7.9 (64 reviews) | 
| **Automation** | 9.2 (28 reviews) | 8.5 (63 reviews) | 
| **White Label** | 8.4 (29 reviews) | Feature Not Available | 
| **Text-to-Landline** | 7.8 (29 reviews) | Feature Not Available | 
| **Short Codes** | 8.4 (26 reviews) | 8.4 (63 reviews) | 
| **API Integration** | 8.6 (29 reviews) | 7.9 (63 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (16 reviews) | 
| **Decision Making** | Not enough data | 6.4 (16 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **Braze** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.4 (86 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **Braze** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **Braze** | 7.4/10 | 120 |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | 8.3 (110 reviews) | 
| **Journey Optimization** | 8.0 (44 reviews) | 8.5 (108 reviews) | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | 7.6 (109 reviews) | 
| **Trends Reporting** | 7.4 (45 reviews) | 7.4 (103 reviews) | 
| **Dashboards** | 7.8 (47 reviews) | 7.6 (110 reviews) | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | 7.5 (107 reviews) | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | 7.7 (105 reviews) | 
| **Integrations** | 8.0 (41 reviews) | 7.6 (105 reviews) | 
| **Automated Alerts** | 8.5 (43 reviews) | Feature Not Available | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (30 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (30 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **Braze** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **Braze** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Braze** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **Braze** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | 8.5/10 | 15 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Transactional Messages** | Not enough data | 8.5 (14 reviews) | 
| **Bulk WhatsApp Messaging** | Not enough data | 9.0 (13 reviews) | 
| **Conversational Messaging** | Not enough data | 8.5 (13 reviews) | 
| **Personalization** | Not enough data | 8.9 (12 reviews) | 
| **Promotional Messages** | Not enough data | 8.6 (12 reviews) | 
| **Automated Replies** | Not enough data | 8.3 (12 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Segmentation** | Not enough data | 8.5 (12 reviews) | 
| **API Integration** | Not enough data | 8.2 (13 reviews) | 
| **WhatsApp Commerce** | Not enough data | Feature Not Available | 
| **Analytics** | Not enough data | 8.2 (13 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | 6.3/10 | 34 |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (32 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (32 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (33 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (32 reviews) | 
| **Decision Making** | Not enough data | 6.2 (32 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **Braze** | 7.5/10 | 551 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 7.5 (381 reviews) | 
| **Campaign Analysis** | 9.1 (46 reviews) | 7.7 (473 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 7.1 (342 reviews) ✓ Verified | 
| **Custom Dashboards** | 9.1 (37 reviews) | 6.9 (374 reviews) ✓ Verified | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 7.5 (329 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (43 reviews) | 9.0 (466 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (44 reviews) | 7.6 (311 reviews) | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | 6.6 (232 reviews) | 
| **Email Campaigns** | 9.4 (37 reviews) | 8.9 (445 reviews) ✓ Verified | 
| **Audience Segmentation** | 9.1 (37 reviews) | 8.7 (468 reviews) ✓ Verified | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 7.5 (268 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.3 (390 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 8.2 (369 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (43 reviews) | 7.9 (323 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | 6.8 (44 reviews) | 
| **Multi-step Planning** | 8.1 (6 reviews) | 6.7 (42 reviews) | 
| **Cross-system Integration** | 8.1 (6 reviews) | 6.7 (40 reviews) | 
| **Adaptive Learning** | 7.8 (6 reviews) | 6.6 (40 reviews) | 
| **Proactive Assistance** | 8.1 (6 reviews) | 6.6 (41 reviews) | 
| **Decision Making** | 8.3 (6 reviews) | 6.6 (42 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **Braze** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (116 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Braze** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (8):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Braze (3):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Braze | 
|---|---|---|
| **Small-Business** | 28.7% | 16.8% | 
| **Mid-Market** | 48.1% | 55.7% | 
| **Enterprise** | 23.2% | 27.5% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital & Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.8%
- **Other:** 43.1%

#### Braze

- **Financial Services:** 12.6%
- **Marketing and Advertising:** 7.2%
- **Information Technology and Services:** 6.1%
- **Health, Wellness and Fitness:** 6.0%
- **Retail:** 5.5%
- **Food & Beverages:** 5.4%
- **Entertainment:** 4.9%
- **Computer Software:** 3.6%
- **Consumer Goods:** 3.1%
- **Consumer Services:** 2.7%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1204 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)

### Alternatives to Braze

- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1204 reviews)
- [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) — 4.5/5 stars (567 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14694 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Braze

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze)