Compare AdRoll and AdRoll ABM (Formerly RollWorks) 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (56.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. One user mentioned, "AdRoll makes retargeting easy," which significantly boosts conversion rates.
- Users say that AdRoll ABM (Formerly RollWorks) offers strong support during onboarding, with many praising the assistance from account managers. A recent user noted, "The support from our account managers was extremely helpful throughout the onboarding process," making it easier to get started.
- Reviewers mention that AdRoll's dashboard is user-friendly, allowing for quick audience creation and clear performance reporting. One user stated, "The dashboard is easy to understand and use," which helps in making informed decisions about ad campaigns.
- According to verified reviews, AdRoll ABM shines in campaign visibility and adjustment, with users appreciating its intuitive setup for playbooks and campaigns. A user remarked, "It provides great visibility into what’s working and what isn’t," facilitating ongoing improvements.
- G2 reviewers highlight that AdRoll has a higher overall satisfaction score, particularly in ease of use and setup, with users finding it straightforward to launch remarketing display ads. One user noted, "Easily launch remarketing display ads with custom audiences," showcasing its user-friendly nature.
- Users report that while AdRoll ABM has a solid feature set, it sometimes lacks the depth of cross-channel marketing that AdRoll offers. Reviewers appreciate AdRoll's ability to effectively track ads across multiple platforms, enhancing their marketing reach.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
AdRoll
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
607
8.4
505
Ease of Use
8.3
612
8.4
510
Ease of Setup
8.2
396
8.3
335
Ease of Admin
8.1
343
8.6
259
Quality of Support
8.0
577
8.9
485
Has the product been a good partner in doing business?
8.1
342
8.9
264
Product Direction (% positive)
7.2
597
8.6
470
Features by Category
Data Availability
Not enough data
8.0
67
Not enough data
8.3
70
Not enough data
7.0
53
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.0
61
Not enough data
8.3
64
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
50
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
37
Features
Not enough data
8.1
57
Not enough data
8.6
64
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
59
|
Verified
Not enough data
7.3
48
|
Verified
Channel Functionality
8.3
407
8.6
185
Platform Interoperability
7.6
81
7.4
75
Agentic AI - Display Advertising
6.8
23
6.6
19
7.1
23
6.8
19
7.4
22
6.7
19
7.5
23
6.8
19
7.6
24
7.0
19
7.2
23
6.9
19
Campaign Management
8.0
441
8.3
178
7.6
429
7.9
168
8.1
435
8.3
167
7.0
374
7.6
138
7.7
368
8.3
148
7.9
358
8.5
127
7.7
314
8.2
111
7.7
360
7.8
113
8.1
401
8.2
146
7.5
379
7.7
137
7.5
333
7.8
112
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
411
8.6
183
8.7
439
8.9
179
8.0
372
8.2
148
7.7
339
8.0
129
Platform
7.7
286
8.3
142
7.2
335
7.6
142
8.1
368
8.7
163
8.1
404
8.6
167
7.8
314
8.3
135
7.5
326
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Lead Intelligence
Not enough data
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Lead Management
Not enough data
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Marketing Campaigns
Not enough data
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Campaign Execution
Not enough data
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
7.4
65
8.3
200
8.6
142
8.1
187
8.2
131
8.2
213
8.1
148
8.3
193
8.3
114
8.3
201
8.0
117
8.2
177
7.9
113
Agentic AI - Retargeting
7.7
25
6.7
18
7.2
25
6.6
18
7.7
24
6.8
18
7.3
25
6.6
18
7.5
25
6.7
18
7.8
26
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Basics
Not enough data
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Platform Data
Not enough data
8.5
40
Not enough data
8.2
33
Platform Additional Functionality
Not enough data
8.7
39
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.6
7
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
217
Platform Data
Not enough data
8.3
214
Not enough data
7.6
197
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
206
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.3
178
7.6
429
7.9
168
8.1
435
8.3
167
7.0
374
7.6
138
7.7
368
8.3
148
7.9
358
8.5
127
7.7
314
8.2
111
7.7
360
7.8
113
8.1
401
8.2
146
7.5
379
7.7
137
7.5
333
7.8
112
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
411
8.6
183
8.7
439
8.9
179
8.0
372
8.2
148
7.7
339
8.0
129
Mobile
7.8
169
Not enough data
7.7
212
Feature Not Available
7.8
210
7.5
97
Platform
7.7
286
8.3
142
7.2
335
7.6
142
8.1
368
8.7
163
8.1
404
8.6
167
7.8
314
8.3
135
7.5
326
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
8.8
7
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.3
178
7.6
429
7.9
168
8.1
435
8.3
167
7.0
374
7.6
138
7.7
368
8.3
148
7.9
358
8.5
127
7.7
314
8.2
111
7.7
360
7.8
113
8.1
401
8.2
146
7.5
379
7.7
137
7.5
333
7.8
112
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
411
8.6
183
8.7
439
8.9
179
8.0
372
8.2
148
7.7
339
8.0
129
Platform
7.7
286
8.3
142
7.2
335
7.6
142
8.1
368
8.7
163
8.1
404
8.6
167
7.8
314
8.3
135
7.5
326
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform Interoperability
7.9(won by 0.6)
34
7.3
25
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by 0.8)
222
7.3
48
Campaign Management
8.0
441
8.3(won by 0.3)
178
7.6
429
7.9(won by 0.3)
168
8.1
435
8.3(won by 0.2)
167
7.0
374
7.6(won by 0.6)
138
7.7
368
8.3(won by 0.6)
148
7.9
358
8.5(won by 0.6)
127
7.7
314
8.2(won by 0.5)
111
7.7
360
7.8(won by 0.1)
113
8.1
401
8.2(won by 0.1)
146
7.5
379
7.7(won by 0.2)
137
7.5
333
7.8(won by 0.3)
112
7.7(won by default)
212
Feature Not Available
7.8(won by 0.3)
210
7.5
97
Targeting
7.9
411
8.6(won by 0.7)
183
8.7
439
8.9(won by 0.2)
179
8.0
372
8.2(won by 0.2)
148
7.7
339
8.0(won by 0.3)
129
Platform
7.7
286
8.3(won by 0.6)
142
7.2
335
7.6(won by 0.4)
142
8.1
368
8.7(won by 0.6)
163
8.1
404
8.6(won by 0.5)
167
7.8
314
8.3(won by 0.5)
135
7.5
326
7.9(won by 0.4)
137
7.5
321
8.1(won by 0.6)
126
7.8(won by default)
267
Feature Not Available
7.6
333
7.9(won by 0.3)
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.3
178
7.6
429
7.9
168
8.1
435
8.3
167
7.0
374
7.6
138
7.7
368
8.3
148
7.9
358
8.5
127
7.7
314
8.2
111
7.7
360
7.8
113
8.1
401
8.2
146
7.5
379
7.7
137
7.5
333
7.8
112
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
411
8.6
183
8.7
439
8.9
179
8.0
372
8.2
148
7.7
339
8.0
129
Demand Side Platforms
8.3
5
9.0
7
8.3
5
8.3
7
8.3
5
8.1
6
Platform
7.7
286
8.3
142
7.2
335
7.6
142
8.1
368
8.7
163
8.1
404
8.6
167
7.8
314
8.3
135
7.5
326
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
9.0
5
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
9.0
5
8.3
9
9.3
5
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Lead Management
Not enough data
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
6.7
7
7.3
10
6.2
7
7.8
10
6.4
7
7.5
10
6.4
7
7.2
10
6.4
7
7.3
10
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and AdRoll ABM (Formerly RollWorks) are categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Attribution and Mobile Advertising
AdRoll ABM (Formerly RollWorks) is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, and Sales Intelligence
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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