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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (56.8% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(566)4.3 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in its Retargeting capabilities, scoring 8.7, which is higher than AdRoll ABM's score of 8.9. Reviewers mention that AdRoll's retargeting features are intuitive and effective, allowing for seamless re-engagement with potential customers.
- Reviewers mention that AdRoll ABM shines in Quality of Support, achieving a score of 9.0 compared to AdRoll's 8.0. Users on G2 highlight the responsiveness and helpfulness of the support team, which significantly enhances the user experience.
- Users say that AdRoll ABM offers superior Machine Learning Optimization with a score of 8.9, while AdRoll scores 8.3. Reviewers mention that the advanced algorithms in AdRoll ABM help in better targeting and campaign performance, making it a preferred choice for data-driven marketers.
- Reviewers mention that AdRoll ABM provides better Video Functionality, scoring 9.0 compared to AdRoll's 7.9. Users report that the video ad capabilities are robust, allowing for engaging content that drives higher conversion rates.
- Users on G2 report that AdRoll ABM has a more effective Campaign Optimization feature, scoring 7.9 against AdRoll's 7.6. Reviewers say that the optimization tools in AdRoll ABM are more user-friendly and yield better results in campaign performance.
- Reviewers mention that AdRoll ABM's Audience Segmentation capabilities are superior, with a score of 8.6 compared to AdRoll's 8.3. Users report that the segmentation tools allow for more precise targeting, leading to improved engagement and ROI.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
AdRoll
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
580
8.4
469
Ease of Use
8.3
585
8.5
474
Ease of Setup
8.2
369
8.4
301
Ease of Admin
8.1
336
8.6
249
Quality of Support
8.0
554
9.0
451
Has the product been a good partner in doing business?
8.1
335
8.9
253
Product Direction (% positive)
7.2
570
8.7
437
Features by Category
Data Availability
Not enough data
8.0
64
Not enough data
8.4
67
Not enough data
7.1
50
|
Verified
Not enough data
6.2
20
Data Accuracy
Not enough data
8.1
59
Not enough data
8.3
62
Not enough data
6.8
18
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Features
Not enough data
8.2
54
Not enough data
8.7
60
Not enough data
7.1
32
Not enough data
8.0
48
Not enough data
8.0
57
|
Verified
Not enough data
7.2
31
Not enough data
Feature Not Available
Not enough data
8.0
56
|
Verified
Not enough data
7.4
46
|
Verified
Channel Functionality
8.2
400
8.6
179
Platform Interoperability
7.5
80
7.4
74
Agentic AI - Display Advertising
6.7
22
6.6
19
7.0
22
6.8
19
7.4
21
6.7
19
7.3
22
6.8
19
7.4
22
7.0
19
7.1
22
6.9
19
Campaign Management
8.0
436
8.3
171
7.6
426
7.9
164
8.1
429
8.3
163
7.0
373
7.6
135
7.7
367
8.3
145
7.8
356
8.6
125
7.7
313
8.2
109
7.7
359
7.8
111
8.1
399
8.2
143
7.5
375
7.7
134
7.5
331
7.8
110
7.7
212
Feature Not Available
7.8
210
7.5
96
Targeting
7.9
406
8.6
176
8.7
427
8.9
175
8.0
372
8.3
146
7.7
338
8.0
128
Platform
7.7
284
8.2
139
7.2
332
7.6
140
8.0
368
8.7
161
8.1
404
8.6
164
7.8
313
8.3
134
7.4
324
7.9
136
7.5
321
8.1
125
7.8
267
Feature Not Available
7.6
333
7.9
125
Lead Intelligence
Not enough data
8.2
84
|
Verified
Not enough data
8.6
86
Not enough data
7.8
71
Lead Management
Not enough data
8.4
92
Not enough data
7.6
75
Not enough data
8.0
86
Marketing Campaigns
Not enough data
7.9
81
Not enough data
7.6
73
Not enough data
7.7
76
Not enough data
7.8
72
|
Verified
Not enough data
7.9
78
Campaign Execution
Not enough data
7.2
61
Not enough data
8.2
83
Not enough data
8.4
80
Not enough data
7.4
62
Agentic AI - Account Data Management
Not enough data
6.7
29
Not enough data
6.8
28
Not enough data
7.0
28
Not enough data
6.7
28
Not enough data
7.0
29
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
7.4
65
8.3
197
8.6
142
8.1
185
8.2
131
8.1
206
8.1
146
8.2
194
8.3
114
8.2
196
8.0
117
8.2
177
7.9
113
Agentic AI - Retargeting
7.6
26
6.7
18
7.2
26
6.6
18
7.6
25
6.8
18
7.2
26
6.6
18
7.4
26
6.7
18
7.6
26
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
89
Not enough data
8.1
95
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
93
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.0
7
Not enough data
8.6
6
Platform Data
Not enough data
8.4
37
Not enough data
8.2
32
Platform Additional Functionality
Not enough data
8.7
38
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.0
5
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
215
Platform Data
Not enough data
8.3
211
Not enough data
7.6
195
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
204
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.3
171
7.6
426
7.9
164
8.1
429
8.3
163
7.0
373
7.6
135
7.7
367
8.3
145
7.8
356
8.6
125
7.7
313
8.2
109
7.7
359
7.8
111
8.1
399
8.2
143
7.5
375
7.7
134
7.5
331
7.8
110
7.7
212
Feature Not Available
7.8
210
7.5
96
Targeting
7.9
406
8.6
176
8.7
427
8.9
175
8.0
372
8.3
146
7.7
338
8.0
128
Mobile
7.8
169
Not enough data
7.7
212
Feature Not Available
7.8
210
7.5
96
Platform
7.7
284
8.2
139
7.2
332
7.6
140
8.0
368
8.7
161
8.1
404
8.6
164
7.8
313
8.3
134
7.4
324
7.9
136
7.5
321
8.1
125
7.8
267
Feature Not Available
7.6
333
7.9
125
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
8.9
6
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.3
171
7.6
426
7.9
164
8.1
429
8.3
163
7.0
373
7.6
135
7.7
367
8.3
145
7.8
356
8.6
125
7.7
313
8.2
109
7.7
359
7.8
111
8.1
399
8.2
143
7.5
375
7.7
134
7.5
331
7.8
110
7.7
212
Feature Not Available
7.8
210
7.5
96
Targeting
7.9
406
8.6
176
8.7
427
8.9
175
8.0
372
8.3
146
7.7
338
8.0
128
Platform
7.7
284
8.2
139
7.2
332
7.6
140
8.0
368
8.7
161
8.1
404
8.6
164
7.8
313
8.3
134
7.4
324
7.9
136
7.5
321
8.1
125
7.8
267
Feature Not Available
7.6
333
7.9
125
Platform Interoperability
8.0(won by 0.7)
35
7.3
25
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 0.7)
221
7.3
47
Campaign Management
8.0
436
8.3(won by 0.3)
171
7.6
426
7.9(won by 0.3)
164
8.1
429
8.3(won by 0.2)
163
7.0
373
7.6(won by 0.6)
135
7.7
367
8.3(won by 0.6)
145
7.8
356
8.6(won by 0.8)
125
7.7
313
8.2(won by 0.5)
109
7.7
359
7.8(won by 0.1)
111
8.1
399
8.2(won by 0.1)
143
7.5
375
7.7(won by 0.2)
134
7.5
331
7.8(won by 0.3)
110
7.7(won by default)
212
Feature Not Available
7.8(won by 0.3)
210
7.5
96
Targeting
7.9
406
8.6(won by 0.7)
176
8.7
427
8.9(won by 0.2)
175
8.0
372
8.3(won by 0.3)
146
7.7
338
8.0(won by 0.3)
128
Platform
7.7
284
8.2(won by 0.5)
139
7.2
332
7.6(won by 0.4)
140
8.0
368
8.7(won by 0.7)
161
8.1
404
8.6(won by 0.5)
164
7.8
313
8.3(won by 0.5)
134
7.4
324
7.9(won by 0.5)
136
7.5
321
8.1(won by 0.6)
125
7.8(won by default)
267
Feature Not Available
7.6
333
7.9(won by 0.3)
125
Lead Intelligence
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.0
9
Agentic AI - Lead Intelligence
Not enough data
7.7
5
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.3
171
7.6
426
7.9
164
8.1
429
8.3
163
7.0
373
7.6
135
7.7
367
8.3
145
7.8
356
8.6
125
7.7
313
8.2
109
7.7
359
7.8
111
8.1
399
8.2
143
7.5
375
7.7
134
7.5
331
7.8
110
7.7
212
Feature Not Available
7.8
210
7.5
96
Targeting
7.9
406
8.6
176
8.7
427
8.9
175
8.0
372
8.3
146
7.7
338
8.0
128
Demand Side Platforms
8.3
5
8.9
6
8.3
5
8.3
7
8.3
5
8.1
6
Platform
7.7
284
8.2
139
7.2
332
7.6
140
8.0
368
8.7
161
8.1
404
8.6
164
7.8
313
8.3
134
7.4
324
7.9
136
7.5
321
8.1
125
7.8
267
Feature Not Available
7.6
333
7.9
125
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
110
Not enough data
8.3
128
Not enough data
7.4
107
Lead Management
Not enough data
8.3
121
Not enough data
7.8
102
Not enough data
8.4
120
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
108
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
117
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
6.7
7
7.3
10
6.2
7
7.8
10
6.4
7
7.5
10
6.4
7
7.2
10
6.4
7
7.3
10
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and AdRoll ABM (Formerly RollWorks) are categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Attribution and Mobile Advertising
AdRoll ABM (Formerly RollWorks) is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, and Sales Intelligence
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Computer Software
27.8%
Information Technology and Services
15.2%
Marketing and Advertising
11.9%
Financial Services
5.3%
Hospital & Health Care
2.9%
Other
36.9%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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