# AdRoll vs AdRoll ABM (Formerly RollWorks) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in **retargeting capabilities** , with users highlighting the ease of setting up retargeting campaigns and the clear reporting across multiple channels, making it a preferred choice for businesses focused on maximizing their ad spend.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers a **seamless integration** with Salesforce, which enhances its functionality for account-based marketing. This integration allows users to engage target accounts effectively through ads across various channels, streamlining their marketing efforts.
- **Reviewers mention** that while AdRoll provides a user-friendly experience, AdRoll ABM shines in **targeting precision**. Users appreciate the ability to layer in intent data, which helps improve the accuracy of their audience segmentation and targeting strategies.
- **According to verified reviews** , AdRoll's support team receives positive feedback for being responsive and helpful, which is crucial for users who may need assistance navigating the platform. In contrast, AdRoll ABM users have noted that while support is good, it may not be as readily available as they would like.
- **G2 reviewers highlight** that AdRoll's **campaign dashboard** is intuitive and effective, allowing users to easily track performance metrics. This feature is particularly appreciated by small businesses looking for straightforward analytics to guide their advertising strategies.
- **Users report** that AdRoll ABM's **account-based targeting** tools are particularly beneficial for mid-market companies, enabling them to focus on high-intent audiences within their target industries. This targeted approach is seen as a significant advantage for businesses looking to optimize their marketing efforts.



| | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 776 | 650 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Mid-Market (58.0% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)

Cons:
- Learning Curve (65 reviews)
- Missing Features (60 reviews)

---
## Ratings Comparison
| Rating | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 8.4 (530 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 8.4 (535 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 8.3 (359 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 8.6 (262 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 8.9 (510 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.9 (267 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 8.6 (490 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |

#### Data Availability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.9 (68 reviews) | 
| **Company Data Availability** | Not enough data | 8.4 (71 reviews) | 
| **Industry Research Availability** | Not enough data | 7.0 (54 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 6.2 (21 reviews) | 

#### Data Accuracy

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 8.1 (62 reviews) | 
| **Company Data Accuracy** | Not enough data | 8.3 (65 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 6.8 (19 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.7 (5 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Internationalization** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 8.5 (52 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.8 (47 reviews) | 
| **Reporting/Dashboards** | Not enough data | 8.1 (53 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 5.9 (33 reviews) ✓ Verified | 
| **APIs** | Not enough data | 7.5 (38 reviews) | 

#### Features

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.2 (58 reviews) | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.7 (65 reviews) | 
| **Data Cleaning/Enrichment** | Not enough data | 7.0 (33 reviews) | 
| **Data Segmentation/Filtering** | Not enough data | 8.0 (50 reviews) | 
| **Search** | Not enough data | 7.9 (59 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 7.2 (32 reviews) | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.1 (61 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.3 (48 reviews) ✓ Verified | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |

#### Channel Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | 8.7 (189 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | 7.4 (75 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | 6.6 (19 reviews) | 
| **Multi-step Planning** | 6.9 (24 reviews) | 6.8 (19 reviews) | 
| **Cross-system Integration** | 7.4 (24 reviews) | 6.7 (19 reviews) | 
| **Adaptive Learning** | 7.3 (24 reviews) | 6.8 (19 reviews) | 
| **Proactive Assistance** | 7.5 (25 reviews) | 7.0 (19 reviews) | 
| **Decision Making** | 7.2 (24 reviews) | 6.9 (19 reviews) | 

#### Campaign Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.3 (184 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (172 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.3 (173 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.5 (140 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.3 (152 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (128 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.2 (112 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.8 (116 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (149 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.8 (113 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Targeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.6 (188 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.9 (183 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (151 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.0 (129 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 8.2 (146 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.7 (165 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (168 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.3 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.0 (138 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.0 (127 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.9 (127 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |

#### Lead Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.2 (88 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.6 (98 reviews) | 
| **Lead Analysis ** | Not enough data | 7.9 (80 reviews) | 

#### Lead Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (110 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.6 (81 reviews) | 
| **Account Identification ** | Not enough data | 8.3 (111 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.1 (95 reviews) | 
| **Revenue Planning ** | Not enough data | 7.5 (76 reviews) | 
| **Media Attribution ** | Not enough data | 7.6 (88 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.8 (75 reviews) ✓ Verified | 
| **Customization ** | Not enough data | 7.8 (89 reviews) | 

#### Campaign Execution

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Website Personalization ** | Not enough data | 7.3 (62 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.4 (93 reviews) | 
| **Trending Accounts ** | Not enough data | 8.4 (84 reviews) | 
| **Email Campaigns ** | Not enough data | 7.4 (64 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (30 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (37 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (29 reviews) | 
| **Decision Making** | Not enough data | 7.0 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |

#### Retargeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | 7.4 (65 reviews) | 
| **Audience Segmentation** | 8.3 (201 reviews) | 8.6 (142 reviews) | 
| **Behavioral Targeting** | 8.0 (188 reviews) | 8.2 (131 reviews) | 
| **Reporting & Analytics** | 8.2 (215 reviews) | 8.1 (148 reviews) | 
| **Geo Targeting** | 8.2 (195 reviews) | 8.3 (114 reviews) | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | 8.0 (117 reviews) | 
| **Personalization** | 8.2 (178 reviews) | 7.8 (113 reviews) | 

#### Agentic AI - Retargeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | 6.7 (18 reviews) | 
| **Multi-step Planning** | 7.1 (26 reviews) | 6.6 (18 reviews) | 
| **Cross-system Integration** | 7.6 (25 reviews) | 6.8 (18 reviews) | 
| **Adaptive Learning** | 7.2 (26 reviews) | 6.8 (19 reviews) | 
| **Proactive Assistance** | 7.4 (26 reviews) | 6.7 (18 reviews) | 
| **Decision Making** | 7.6 (26 reviews) | 7.2 (19 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |

#### Data Sourcing

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Data Enrichment** | Not enough data | 9.1 (9 reviews) | 
| **Expandability** | Not enough data | 8.1 (7 reviews) | 
| **Content Marketing** | Not enough data | 8.1 (6 reviews) | 
| **Multiple Devices** | Not enough data | 7.8 (6 reviews) | 

#### Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.1 (8 reviews) | 
| **Predictive Modeling** | Not enough data | 8.9 (6 reviews) | 
| **Recommendation Engine** | Not enough data | 7.7 (5 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |

#### Data Availability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 7.4 (90 reviews) | 
| **Account Data Availability** | Not enough data | 8.1 (97 reviews) | 
| **Offline Data** | Not enough data | 6.9 (60 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Integrations** | Not enough data | 8.4 (96 reviews) | 
| **Topic Customization** | Not enough data | 7.9 (71 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 7.3 (51 reviews) | 
| **Alerts** | Not enough data | 8.0 (76 reviews) | 
| **Real-time Intent** | Not enough data | 8.2 (88 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |

#### Platform Basics

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Centralization** | Not enough data | 8.7 (35 reviews) | 
| **Account Identification and Segmentation** | Not enough data | 8.2 (37 reviews) | 
| **Lead-to-Account Matching** | Not enough data | 8.0 (34 reviews) | 
| **Multichannel Engagement** | Not enough data | 9.3 (9 reviews) | 
| **Personalized Content and Messaging** | Not enough data | 8.6 (6 reviews) | 

#### Platform Data

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Measurement** | Not enough data | 8.5 (40 reviews) | 
| **Revenue Analytics** | Not enough data | 8.2 (33 reviews) | 

#### Platform Additional Functionality 

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (39 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 

#### Artificial Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | 8.6 (7 reviews) | 
| **AI Personalization** | Not enough data | 6.7 (5 reviews) | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |

#### Platform Basics

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Retargeting** | Not enough data | 8.6 (217 reviews) | 

#### Platform Data

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Measurement** | Not enough data | 8.3 (215 reviews) | 
| **Attribution** | Not enough data | 7.6 (198 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Multivariate Testing** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | 8.1 (207 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 6.4 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.1 (22 reviews) | 
| **Decision Making** | Not enough data | 6.6 (24 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.3 (184 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (172 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.3 (173 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.5 (140 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.3 (152 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (128 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.2 (112 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.8 (116 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (149 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.8 (113 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Targeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.6 (188 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.9 (183 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (151 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.0 (129 reviews) | 

#### Mobile

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 8.2 (146 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.7 (165 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (168 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.3 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.0 (138 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.0 (127 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.9 (127 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |

#### Platform Interoperability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | 9.0 (8 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.3 (184 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (172 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.3 (173 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.5 (140 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.3 (152 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (128 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.2 (112 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.8 (116 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (149 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.8 (113 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Targeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.6 (188 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.9 (183 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (151 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.0 (129 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 8.2 (146 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.7 (165 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (168 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.3 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.0 (138 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.0 (127 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.9 (127 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.6/10 | 517 |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |

#### Platform Interoperability

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | 7.3 (25 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | 7.3 (48 reviews) | 

#### Campaign Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.3 (184 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (172 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.3 (173 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.5 (140 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.3 (152 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (128 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.2 (112 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.8 (116 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (149 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.8 (113 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Targeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.6 (188 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.9 (183 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (151 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.0 (129 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 8.2 (146 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.7 (165 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (168 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.3 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.0 (138 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.0 (127 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.9 (127 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |

#### Lead Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Lead Validation** | Not enough data | 7.8 (10 reviews) | 
| **Lead Enrichment** | Not enough data | 7.2 (10 reviews) | 
| **Lead Quality** | Not enough data | 7.0 (11 reviews) | 
| **Lead Analysis** | Not enough data | 7.1 (11 reviews) | 
| **Browser Extension** | Not enough data | 7.0 (10 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |

#### Demand Side Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 8.3 (184 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 8.0 (172 reviews) | 
| **Reach** | 8.1 (440 reviews) | 8.3 (173 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.5 (140 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.3 (152 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.5 (128 reviews) | 
| **Fraud Protection** | 7.7 (315 reviews) | 8.2 (112 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.8 (116 reviews) | 
| **Budget Pacing** | 8.1 (403 reviews) | 8.2 (149 reviews) | 
| **Creative Optimization** | 7.5 (381 reviews) | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.8 (113 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Feature Not Available | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | 7.5 (98 reviews) | 

#### Targeting

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 8.6 (188 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 8.9 (183 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 8.3 (151 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 8.0 (129 reviews) | 

#### Demand Side Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | 9.0 (7 reviews) | 
| **Estimate and Projections** | 8.3 (5 reviews) | 8.3 (7 reviews) | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | 8.3 (7 reviews) | 

#### Platform

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 8.2 (146 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 8.7 (165 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 8.6 (168 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.3 (136 reviews) | 
| **Customization** | 7.4 (331 reviews) | 8.0 (138 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 8.0 (127 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | Feature Not Available | 
| **Notifications** | 7.6 (334 reviews) | 7.9 (127 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.6/10 | 9 |
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | 9.0 (5 reviews) | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | 9.0 (5 reviews) | 
| **Campaign Dashboard** | 8.3 (9 reviews) | 9.3 (5 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (5 reviews) | 

#### Lead Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.3 (62 reviews) | 
| **Account-level Insights ** | Not enough data | 8.4 (77 reviews) | 
| **Lead Analysis ** | Not enough data | 7.6 (60 reviews) | 

#### Lead Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (71 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (49 reviews) | 
| **Account Identification ** | Not enough data | 8.4 (57 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.8 (48 reviews) | 
| **Revenue Planning ** | Not enough data | 7.3 (40 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (42 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.1 (42 reviews) | 
| **Customization ** | Not enough data | 8.1 (47 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 7.1 (11 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 7.0 (11 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (17 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (18 reviews) | 

#### Lead Intelligence

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.0 (112 reviews) | 
| **Account-level Insights ** | Not enough data | 8.4 (132 reviews) | 
| **Lead Analysis ** | Not enough data | 7.5 (110 reviews) | 

#### Lead Management

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.3 (125 reviews) | 
| **Predictive Scoring ** | Not enough data | 7.8 (103 reviews) | 
| **Account Identification ** | Not enough data | 8.4 (124 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 7.8 (107 reviews) | 
| **Revenue Planning ** | Not enough data | 7.4 (94 reviews) | 
| **Media Attribution ** | Not enough data | 7.6 (110 reviews) | 
| **Opportunity Timeline ** | Not enough data | 7.5 (102 reviews) | 
| **Customization ** | Not enough data | 7.5 (111 reviews) | 
| **Journey Analytics** | Not enough data | 8.3 (119 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |

#### Agentic AI - Native Advertising

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | 6.7 (7 reviews) | 
| **Multi-step Planning** | 7.3 (10 reviews) | 6.2 (7 reviews) | 
| **Cross-system Integration** | 7.8 (10 reviews) | 6.4 (7 reviews) | 
| **Adaptive Learning** | 7.5 (10 reviews) | 6.4 (7 reviews) | 
| **Proactive Assistance** | 7.2 (10 reviews) | 6.4 (7 reviews) | 
| **Decision Making** | 7.3 (10 reviews) | 6.2 (7 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (8):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (2):** [Attribution Software](https://www.g2.com/categories/attribution), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)

**Unique to AdRoll ABM (Formerly RollWorks) (10):** [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|
| **Small-Business** | 56.0% | 27.2% | 
| **Mid-Market** | 35.8% | 58.0% | 
| **Enterprise** | 8.2% | 14.8% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (173 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1951 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1432 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9099 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9660 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-adroll-abm-formerly-rollworks)