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Compare AdRoll and AdRoll ABM (Formerly RollWorks) 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (56.3% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdRoll ABM (Formerly RollWorks)
Star Rating
(571)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)AdRoll vs AdRoll ABM (Formerly RollWorks)
When assessing the two solutions, reviewers found AdRoll ABM (Formerly RollWorks) easier to use, set up, and administer. Reviewers also preferred doing business with AdRoll ABM (Formerly RollWorks) overall.
- Reviewers felt that AdRoll ABM (Formerly RollWorks) meets the needs of their business better than AdRoll.
- When comparing quality of ongoing product support, reviewers felt that AdRoll ABM (Formerly RollWorks) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AdRoll ABM (Formerly RollWorks) over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
AdRoll ABM (Formerly RollWorks)
No pricing availableFree Trial
AdRoll
Free Trial is available
AdRoll ABM (Formerly RollWorks)
No trial information availableRatings
Meets Requirements
8.2
582
8.3
475
Ease of Use
8.3
587
8.4
480
Ease of Setup
8.2
371
8.3
307
Ease of Admin
8.1
336
8.5
252
Quality of Support
8.0
556
8.9
457
Has the product been a good partner in doing business?
8.1
335
8.9
256
Product Direction (% positive)
7.2
572
8.7
443
Features by Category
Data Availability
Not enough data
8.0
65
Not enough data
8.4
68
Not enough data
7.1
51
|
Verified
Not enough data
6.2
21
Data Accuracy
Not enough data
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Agentic AI - Sales Intelligence
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform
Not enough data
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Features
Not enough data
8.2
55
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Channel Functionality
8.2
400
8.6
179
Platform Interoperability
7.5
80
7.4
74
Agentic AI - Display Advertising
6.7
22
6.6
19
7.0
22
6.8
19
7.4
21
6.7
19
7.3
22
6.8
19
7.4
22
7.0
19
7.1
22
6.9
19
Campaign Management
8.0
437
8.3
173
7.6
426
7.9
165
8.1
429
8.3
164
7.0
373
7.6
136
7.7
367
8.3
146
7.8
356
8.5
126
7.7
313
8.2
110
7.7
359
7.8
112
8.1
399
8.2
144
7.5
375
7.7
135
7.5
331
7.8
111
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
406
8.6
178
8.7
428
8.9
176
8.0
372
8.2
147
7.7
338
8.0
129
Platform
7.7
284
8.2
140
7.2
333
7.6
141
8.0
368
8.7
162
8.1
404
8.6
166
7.8
314
8.3
135
7.4
325
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Lead Intelligence
Not enough data
8.1
86
|
Verified
Not enough data
8.5
89
Not enough data
7.8
73
Lead Management
Not enough data
8.3
95
Not enough data
7.5
77
Not enough data
8.0
90
Marketing Campaigns
Not enough data
7.9
84
Not enough data
7.5
75
Not enough data
7.6
78
Not enough data
7.8
73
|
Verified
Not enough data
8.0
79
Campaign Execution
Not enough data
7.3
62
Not enough data
8.2
86
Not enough data
8.4
81
Not enough data
7.4
63
Agentic AI - Account Data Management
Not enough data
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
7.4
65
8.3
197
8.6
142
8.1
185
8.2
131
8.1
207
8.1
146
8.2
194
8.3
114
8.3
197
8.0
117
8.2
177
7.9
113
Agentic AI - Retargeting
7.6
26
6.7
18
7.2
26
6.6
18
7.6
25
6.8
18
7.2
26
6.6
18
7.4
26
6.7
18
7.6
26
7.0
18
Data Sourcing
Not enough data
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Intelligence
Not enough data
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Data Availability
Not enough data
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Platform Additional Functionality
Not enough data
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Basics
Not enough data
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Platform Data
Not enough data
8.4
38
Not enough data
8.2
32
Platform Additional Functionality
Not enough data
8.7
38
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Artificial Intelligence
Not enough data
8.3
6
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
215
Platform Data
Not enough data
8.3
211
Not enough data
7.6
195
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
8.1
204
Agentic AI - Account-Based Advertising
Not enough data
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.3
173
7.6
426
7.9
165
8.1
429
8.3
164
7.0
373
7.6
136
7.7
367
8.3
146
7.8
356
8.5
126
7.7
313
8.2
110
7.7
359
7.8
112
8.1
399
8.2
144
7.5
375
7.7
135
7.5
331
7.8
111
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
406
8.6
178
8.7
428
8.9
176
8.0
372
8.2
147
7.7
338
8.0
129
Mobile
7.8
169
Not enough data
7.7
212
Feature Not Available
7.8
210
7.5
97
Platform
7.7
284
8.2
140
7.2
333
7.6
141
8.0
368
8.7
162
8.1
404
8.6
166
7.8
314
8.3
135
7.4
325
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
8.9
6
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.3
173
7.6
426
7.9
165
8.1
429
8.3
164
7.0
373
7.6
136
7.7
367
8.3
146
7.8
356
8.5
126
7.7
313
8.2
110
7.7
359
7.8
112
8.1
399
8.2
144
7.5
375
7.7
135
7.5
331
7.8
111
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
406
8.6
178
8.7
428
8.9
176
8.0
372
8.2
147
7.7
338
8.0
129
Platform
7.7
284
8.2
140
7.2
333
7.6
141
8.0
368
8.7
162
8.1
404
8.6
166
7.8
314
8.3
135
7.4
325
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform Interoperability
8.0(won by 0.7)
35
7.3
25
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by 0.7)
221
7.3
48
Campaign Management
8.0
437
8.3(won by 0.3)
173
7.6
426
7.9(won by 0.3)
165
8.1
429
8.3(won by 0.2)
164
7.0
373
7.6(won by 0.6)
136
7.7
367
8.3(won by 0.6)
146
7.8
356
8.5(won by 0.7)
126
7.7
313
8.2(won by 0.5)
110
7.7
359
7.8(won by 0.1)
112
8.1
399
8.2(won by 0.1)
144
7.5
375
7.7(won by 0.2)
135
7.5
331
7.8(won by 0.3)
111
7.7(won by default)
212
Feature Not Available
7.8(won by 0.3)
210
7.5
97
Targeting
7.9
406
8.6(won by 0.7)
178
8.7
428
8.9(won by 0.2)
176
8.0
372
8.2(won by 0.2)
147
7.7
338
8.0(won by 0.3)
129
Platform
7.7
284
8.2(won by 0.5)
140
7.2
333
7.6(won by 0.4)
141
8.0
368
8.7(won by 0.7)
162
8.1
404
8.6(won by 0.5)
166
7.8
314
8.3(won by 0.5)
135
7.4
325
7.9(won by 0.5)
137
7.5
321
8.1(won by 0.6)
126
7.8(won by default)
267
Feature Not Available
7.6
333
7.9(won by 0.3)
126
Lead Intelligence
Not enough data
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Agentic AI - Lead Intelligence
Not enough data
6.9
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.3
173
7.6
426
7.9
165
8.1
429
8.3
164
7.0
373
7.6
136
7.7
367
8.3
146
7.8
356
8.5
126
7.7
313
8.2
110
7.7
359
7.8
112
8.1
399
8.2
144
7.5
375
7.7
135
7.5
331
7.8
111
7.7
212
Feature Not Available
7.8
210
7.5
97
Targeting
7.9
406
8.6
178
8.7
428
8.9
176
8.0
372
8.2
147
7.7
338
8.0
129
Demand Side Platforms
8.3
5
8.9
6
8.3
5
8.3
7
8.3
5
8.1
6
Platform
7.7
284
8.2
140
7.2
333
7.6
141
8.0
368
8.7
162
8.1
404
8.6
166
7.8
314
8.3
135
7.4
325
7.9
137
7.5
321
8.1
126
7.8
267
Feature Not Available
7.6
333
7.9
126
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Lead Intelligence
Not enough data
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Lead Management
Not enough data
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Marketing Campaigns
Not enough data
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Data Availability - Marketing Account Intelligence
Not enough data
7.1
11
Data Accuracy - Marketing Account Intelligence
Not enough data
7.0
11
Agentic AI - Account-Based Analytics
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Lead Intelligence
Not enough data
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Lead Management
Not enough data
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Marketing Campaigns
Not enough data
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
6.7
7
7.3
10
6.2
7
7.8
10
6.4
7
7.5
10
6.4
7
7.2
10
6.4
7
7.3
10
6.2
7
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and AdRoll ABM (Formerly RollWorks) are categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Attribution and Mobile Advertising
AdRoll ABM (Formerly RollWorks) is categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, and Sales Intelligence
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
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