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Compare AdRoll and Constant Contact Advanced Automation 
Featured Products
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (81.0% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $12.00 Per Month
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansConstant Contact Advanced Automation
Star Rating
(952)4.4 out of 5
Market Segments
Small-Business (81.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in customer support, with users praising their responsive and helpful service. One user noted, "Adroll Customer Care tops all companies that provide support to our company," highlighting the platform's commitment to assisting users effectively.
- Users say that Constant Contact Advanced Automation stands out for its user-friendly automation features. Reviewers appreciate how it automates essential tasks like welcome email sequences and abandoned-cart reminders, making it easier to manage marketing campaigns without missing important follow-ups.
- According to verified reviews, AdRoll is recognized for its intuitive ad creation tools, with users finding the inbuilt ad maker particularly helpful. One user mentioned, "I like how AdRoll makes dynamic ads very easy to create," showcasing the platform's strength in simplifying ad management.
- Reviewers mention that Constant Contact Advanced Automation offers robust analytics capabilities, allowing users to view statistics across various marketing platforms. This feature helps users track performance effectively, as one reviewer noted, "You can view statistics on all platforms of marketing as well as per person."
- G2 reviewers highlight that while AdRoll has strong retargeting capabilities, some users feel it may not fully meet their specific workflow needs. Despite its strengths, there are mentions of configuration challenges that could impact user experience.
- Users report that Constant Contact Advanced Automation is particularly beneficial for managing large email lists, with one user stating, "I love how it helps automate SMS and emails for large lists." This feature is a significant advantage for businesses looking to streamline their communication efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Constant Contact Advanced Automation
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
AdRoll
Free Trial is available
Constant Contact Advanced Automation
Free Trial is available
Ratings
Meets Requirements
8.2
582
8.7
804
Ease of Use
8.3
587
8.5
819
Ease of Setup
8.2
371
8.4
584
Ease of Admin
8.1
336
8.8
546
Quality of Support
8.0
556
9.0
762
Has the product been a good partner in doing business?
8.1
335
9.1
545
Product Direction (% positive)
7.2
572
8.8
793
Features by Category
Sales Force Automation
Not enough data
8.9
110
Not enough data
Feature Not Available
Not enough data
8.4
112
Not enough data
8.4
107
Not enough data
Feature Not Available
Not enough data
8.5
103
Not enough data
7.9
76
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Marketing Automation
Not enough data
9.1
120
Not enough data
8.9
119
Not enough data
8.7
121
Not enough data
8.4
109
Customer Support
Not enough data
8.4
95
Not enough data
8.6
99
Not enough data
8.6
102
Not enough data
7.9
82
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
113
Not enough data
8.6
118
Not enough data
8.0
95
Mobile & Social
Not enough data
Feature Not Available
Not enough data
8.0
96
Not enough data
7.5
76
Platform
Not enough data
8.3
84
Not enough data
8.6
86
Not enough data
8.6
95
Not enough data
7.7
61
Not enough data
Feature Not Available
Not enough data
8.3
80
Not enough data
8.8
97
Not enough data
Feature Not Available
Integration
Not enough data
8.5
91
Not enough data
8.0
80
Not enough data
7.8
74
Generative AI
Not enough data
6.7
21
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.6
549
|
Verified
Not enough data
9.0
545
|
Verified
Not enough data
8.6
544
|
Verified
Not enough data
8.9
536
|
Verified
Online Marketing
Not enough data
8.0
501
|
Verified
Not enough data
8.4
449
|
Verified
Not enough data
8.2
392
|
Verified
Not enough data
8.3
463
|
Verified
Not enough data
8.3
419
Lead Management
Not enough data
8.8
529
|
Verified
Not enough data
8.5
504
Not enough data
8.7
504
|
Verified
Not enough data
8.9
512
|
Verified
Not enough data
8.8
506
|
Verified
Not enough data
8.7
503
|
Verified
Not enough data
8.8
495
|
Verified
Not enough data
8.6
448
|
Verified
Campaign Management
Not enough data
8.5
156
|
Verified
Not enough data
8.5
292
Not enough data
8.4
273
|
Verified
Not enough data
7.7
113
Social
Not enough data
7.9
262
|
Verified
Not enough data
8.0
278
|
Verified
Not enough data
7.9
292
Not enough data
8.0
241
Not enough data
8.0
96
Reporting & Analytics
Not enough data
8.6
520
|
Verified
Not enough data
8.2
492
|
Verified
Not enough data
8.2
417
|
Verified
Not enough data
8.2
384
|
Verified
Not enough data
7.6
323
Platform
Not enough data
8.1
397
|
Verified
Not enough data
8.6
393
|
Verified
Not enough data
8.7
411
|
Verified
Not enough data
8.3
202
|
Verified
Not enough data
8.0
245
Not enough data
8.6
404
|
Verified
Not enough data
8.2
288
Agentic AI - Marketing Automation
Not enough data
8.8
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
7
Not enough data
8.8
8
Not enough data
7.9
8
Integration
Not enough data
8.6
394
|
Verified
Not enough data
8.1
311
|
Verified
Not enough data
7.8
300
|
Verified
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Templates
Not enough data
8.0
205
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
175
Not enough data
8.2
151
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
8.0
197
|
Verified
Logistics
Not enough data
8.7
205
|
Verified
Not enough data
7.4
200
|
Verified
Not enough data
7.8
185
|
Verified
Not enough data
8.5
151
Generative AI
Not enough data
7.0
83
Not enough data
7.1
80
Agentic AI - Email Template Builder
Not enough data
6.7
5
Not enough data
6.7
5
Attribution Modeling
8.3
32
|
Verified
8.8
27
|
Verified
8.4
34
|
Verified
9.0
29
|
Verified
8.3
34
|
Verified
7.8
13
8.5
34
|
Verified
8.7
25
|
Verified
7.1
28
|
Verified
8.7
21
|
Verified
8.2
28
|
Verified
Feature Not Available
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
8.9
33
|
Verified
8.5
31
|
Verified
8.7
30
|
Verified
8.2
35
|
Verified
9.1
40
|
Verified
7.6
30
|
Verified
9.0
35
|
Verified
Reporting
8.3
37
|
Verified
8.8
44
|
Verified
8.4
37
|
Verified
8.5
47
|
Verified
8.0
33
|
Verified
8.7
43
|
Verified
Content & Collaboration
Not enough data
8.6(won by default)
74
Not enough data
8.7(won by default)
77
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9(won by default)
77
Not enough data
8.6(won by default)
48
Social Management
Not enough data
Feature Not Available
Not enough data
8.6(won by default)
78
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
67
Not enough data
8.4(won by default)
47
Not enough data
7.6(won by default)
20
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.2
53
|
Verified
Not enough data
8.9
55
|
Verified
Platform Data
Not enough data
8.8
57
|
Verified
Not enough data
8.7
51
|
Verified
Not enough data
8.8
62
|
Verified
Not enough data
8.7
57
|
Verified
Platform Additional Functionality
Not enough data
8.2
44
Not enough data
8.6
56
Not enough data
8.9
64
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Page Customization
Not enough data
8.3
71
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
70
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
66
|
Verified
Not enough data
8.9
68
|
Verified
Not enough data
8.5
54
|
Verified
Integrations
Not enough data
8.4
49
|
Verified
Not enough data
8.9
62
|
Verified
Not enough data
8.8
65
|
Verified
Generative AI
Not enough data
8.0
16
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
Not enough data
8.1
31
Not enough data
7.8
29
Not enough data
7.8
29
Not enough data
8.0
29
Additional Functionality
Not enough data
8.0
30
Not enough data
6.2
23
Not enough data
8.0
29
Not enough data
7.8
24
Not enough data
7.9
27
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.0
38
Not enough data
9.1
41
Not enough data
8.9
31
Not enough data
9.1
41
Not enough data
9.1
43
Predictive Analytics
Not enough data
9.3
48
Not enough data
9.3
48
Not enough data
8.8
32
Not enough data
Feature Not Available
Sales Management
Not enough data
9.2
46
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.5
49
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
91
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
100
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
97
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.1
87
|
Verified
Not enough data
8.2
94
|
Verified
Not enough data
8.5
86
|
Verified
Not enough data
7.8
75
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Constant Contact Advanced Automation are categorized as Attribution
Unique Categories
Constant Contact Advanced Automation is categorized as Email Template Builder, Online Form Builder, Customer Journey Analytics, Landing Page Builders, Sales Analytics, Marketing Analytics, Visitor Identification, Social Media Management, CRM, and Marketing Automation
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact Advanced Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
46.7%
Information Technology and Services
4.7%
Computer Software
3.9%
Financial Services
3.2%
Non-Profit Organization Management
2.3%
Other
39.3%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What is the best way you've found for selling marketing automation/CRM services to prospects/clients?
6 Comments
JK
In our 6+ years of selling SharpSpring, it's not all about the software. You need to understand the clients business model, sales process and existing...Read more
Can we track multiple sites in one instance of SharpSpring?
2 Comments
KW
Yes! I track multiple related but separate domains on one instance of SharpSpring.Read more
Do I need any specific training or certification to use SharpSpring?
2 Comments
AF
SharpSpring is a full featured, robust system. But I would definitely invest in full training & certification to get the most out of SharpSpring. That will...Read more
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